Professional Documents
Culture Documents
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www.unswbsoc.com
Westpac Institutional Bank is the #1 rated* Institutional bank in Australia and New Zealand. With intern
positions available in Financial Markets, Equities, and Corporate & Institutional Banking, you have the chance
to be a part of a team recognised as a market leader.
*Peter Lee Associates, Large Corporate & Institutional Relationship Banking survey, Australia 2009.
Foreward
2010+
Contents
The annual UNSW Business Society Careers
Guide is a handy resource produced by
students, for students and is filled with
useful tips to help you make the right
decisions when choosing how to make the
most of your hard-earned Business degree.
AC
there? Financial Crisis in 2008-9 is a testimony to
4 6 10
that statement. Nevertheless, due to the
comprehensiveness of the 2009 Careers Guide,
this year’s edition is simply a revised version of
the 2009 edition with minor updates to reflect
changes to some core courses, electives and
+
potential employers etc. which have occurred in
Journey the last year.
Actuarial Economics
of an ASB
Studies I would like to credit and thank our dedicated
student
17 20
team of student writers from the 2009 edition
24
whose work still appears in the 2010 edition and
also acknowledge the various student societies
at UNSW such as ASOC and Ecosoc that worked
hard to update their particular majors in the
Guide for relevancy in 2010. Further my thanks
-
Finance Information International and appreciation extends to UNSW Careers
and Employment for providing new information
Systems Business regarding the job market in 2010. Thank you also
30 40 42
to our Publications Director, Jessica Thiyavutikan,
for her patience and attention to detail which
ensured that the Guide was produced to the
highest standards.
=
(Commonwealth Bank, Westpac, Deloitte, Bain
Management Management Marketing & Company, Deutsche Bank and ICAA) for their
Consulting continued support. I highly encourage our readers
to consider the various Internship and Graduate
44 46 50
position opportunities available at these firms.
Yvonne Lam
UNSW Business Society Education Director
Regards
This is the purpose of the Careers Guide – to dispel any illusions of the business industry.
This publication gives you a snapshot into the professions that your degree may lead you.
Professions that are integral to all organisations. So when you graduate from university,
you’ll know what kind of work you’ll be getting into.
Whether you’ve just finished your first semester at university, or you’re one of our more
aged colleagues – you’ll find this publication a revealing read. Remember to peruse this
magazine when you’re applying for internship and graduate openings because there are
answers in here to the interview questions you’ll be asked.
What makes you different from me (and the 1,000 business students that are graduating
this year from UNSW)? When you graduated from high school in year 12, there would’ve
been, at most, 200 other students celebrating with you. There are over 5,000 students
studying for a business degree – right now! That’s just from UNSW alone; there are over 30
major universities in Australia.
So what makes you different from all these graduates? What have you done in your past 2
to 3 years, that’s shown them that you’re someone else, not everyone else?
Demonstrate that you are someone different. Join a club, manage group projects. This is
just one reason to get involved with campus life. That and you’ll meet lots of interesting
people and learn a whole boatload of things!
I would like to thank all our students who contributed to this publication, without you this
wouldn’t have been possible. Sitting in our meetings and putting in hours of extra research,
it is you who will be the leaders of tomorrow. Also a big thank you to our continuing
sponsors, Westpac Institutional Bank, Deloitte, Commonwealth Bank, Institute of
Chartered Accountants in Australia, Bain & Company and of course the Australian School
of Business and Arc @ UNSW – without your ongoing guidance and support, we would still
be at a loss of where to start.
I hope this publication helps you in deciding what career prospects there are for you.
Remember, it’s never too early to get started.
Robert Chan
President
UNSW Business Society
careers
guide 2010
EDITORS IN CHIEF CONTRIBUTORS
Yvonne Lam UNSW Actuarial Society
-Education Director UNSW Economics Society
(Special thanks to Christine Cheung)
Jessica Thiyavutikan UNSW Marketing Society
-Publications Director UNSW Careers and Employment
ARE
GRADUATE
JOBS STILL
OUT THERE
?
AFTER THE GFC
It might be safe to say that the worst of the economic uncertainty following 1. Be flexible!
on from the Global Financial Crisis is now over, so now is a prime time for There are not quite as many positions
students to wonder about how to best position yourselves to gain a graduate available as there have been previously so it
is important to be open to a broad range of
position during this period of economic recovery where companies are opportunities. Identify a few different sectors
looking for new people to take on jobs which were vacated during the GFC. that match with your interests and think
about the jobs within them where you can
use your skills. Don’t limit your applications
A
survey of 185 employers
conducted by the Australian to only four firms. Think outside the square!
Association of Graduate Employers A search of “business” on www.joboutlook.
in February indicated that graduate vacancy gov.au returns 41 possible occupations.
numbers decreased by 22 per cent for Make sure you are always checking Careers
2010, compared to the number of vacancies Online and other jobs websites to see what
on offer in 2009. Nearly half of graduate is out there but don’t limit yourself to an
recruiters expect their vacancy levels in online job search strategy! You need to take
2011 to be similar to those recorded in control of your job search and be directly
2010. Some sectors have been affected in contact with the organisations that you
more than others but there are definite signs would like to work for.
of recovery and many organisations are still Have you ever considered working
recruiting graduates. In the current economy interstate or even overseas? This could
the same principles still apply as they do in be a great way to kick-start your career
boom times. The most important thing to and gain highly sought after adaptability
concentrate on is differentiating yourself and cultural awareness skills. AUSAID
from your competitors. How can you do this? runs a great program called Australian
Below are some tips to help you stand out Youth Ambassadors for Development www.
from the crowd. ayad.com.au which involves 3-12 month
community programs in third world countries. professional development events. If you skills and criteria in the job ad. You must
Professional employment overseas is want to impress at networking events, make remember that organisations will spend a
another option but make sure you have your own business cards and take them lot of time developing job descriptions and
done some research on job prospects, visa along. If you don’t want to make your own, criteria for a job advertisement. Make sure
requirements and the current economic the minicards at www.moo.com are great you give them the respect of reading and
situation for that country. www.goinglobal. and pretty cheap too! UNDERSTANDING the job ad. Tailor your
com is a useful resource for this. You could Online networks such as LinkedIn and application to what they want. This is how
also try the Careers service of the University LinkMe, as well as your own website or you will be selected.
in your chosen country or local jobs websites blog, Facebook and Twitter (if used the right It is vital that you research the
to gain more information. way) can be used to make connections and organisation and job you are applying for
market yourself in a positive way. They allow and use this information in your resume,
2. Do your research! you to build your online brand and make cover letter and the interview. Find out who
If you are reading this and thinking “I don’t connections with professionals who may will be interviewing you. You could even
know who I want to work for” or “I don’t know otherwise be hard to contact. Google your interviewer to find out about
what I want to do when I leave uni”, it’s time Once you have identified some potential more about them (but don’t tell them you
to start assessing your interests, skills and job titles and organisations, identify the did this of course!).
values and researching what’s out there. names of people in your network who could
UNSW Careers and Employment help you find out more about what it’s like 5. Monitor your online identity
deliver a Vocational Guidance workshop to work in that job or organisation. Contact It is important to think about how you
which will help you with this process and them via phone or email and organise a want employers to see you. While Google
websites such as www.myfuture.gov.au, meeting. Prepare a list of questions asking is a helpful tool to find out about the
www.graduatecareers.com.au and www. about their profession and advice on how to organisation and your interviewer, HR can
jobsearch.gov.au are great for researching get into it (See the Careers and Employment and probably will use Google to find out
different job titles and industries. Info Sheet on the “Information Interview” on about you. Although recruiters say they
UNSW Business Society is also offering Careers Online for more information). You won’t look you up online, a lot of them will. A
a brand new series of workshops running never know, they may be aware of an available recent article in the Sydney Morning Herald
from Weeks 2-5, Semester 2 called PIMP job or be able to refer you to someone who stated that “employers frequently search
(Peer Industry Mentoring Program) which does. 70% of jobs aren’t advertised so you for a prospective employee’s name through
will consist of 2 hourly workshops per week need to use these proactive strategies to tap Google and Facebook, rejecting those with
run by knowledgeable older students who into the hidden job market. seemingly inappropriate cyber profiles”.
have relevant and recent experience in job Google yourself right now! Does
applications. The workshops will cover topics 4. Market yourself! anything come up that you wouldn’t want an
such as application tips including resume Your resume and online applications employer to see? If you have a blog which
writing, cover letters and interview skills as are marketing documents. Their main covers controversial topics just remember
well as subject selection for popular majors purpose is to differentiate you from other that a future employer will probably look at
such as Accounting, Finance and Marketing. candidates. Make sure your resume is up to this and may not have the same opinion as
Come along to learn how to market date and highlights achievements, not just you do. There is also new software available
yourself to potential employers in the best responsibilities. Your resume should reflect which allows employers to search a name
way possible and ask our friendly PIMP things other than study – have you been across over 40 different social networking
workshop leaders any questions about job involved in any extra-curricular activities, sites. Although you may not intend to put
applications that you’ve always wanted to done volunteer work, joined a professional information online for professional purposes,
ask but haven’t found anyone to answer! association or worked casually? Don’t be this info is accessible to employers whether
See www.unswbsoc.com or our afraid to use this information to sell yourself. you like it or not. Is your online identity a true
Facebook group http://www.facebook. You can’t be modest on your resume. reflection of your skills and personality?
com/unswbsoc for more details regarding Focus, focus focus! Focus each resume
locations and times on each job you apply for. Use Careers and 6. Stay positive!
Employment workshops, Career Advice The current economic situation is outside of
3. Network! Appointments and other resources for your control - but relax, there are still jobs out
Networking is simply meeting as many people assistance with this. Register online at: www. there and more opportunities will open up
as you can and making a good impression. careers.unsw.edu.au. Make sure you are in the future as the economy recovers from
A good approach to networking is to think contactable and professional. If you have an the GFC. Remain positive and think broadly
about how you can help others that you email like iliketogetdrunk@hotmail.com or in your job search. Be proactive, target
meet, not how they can help you. Someone pimp69@gmail.com HR isn’t even going to your applications and utilise your careers
who you have helped will be more likely to look at your resume. Also, make sure your service. Remember that your first job out of
return the favour when they hear about a voicemail message is professional. university may not be your dream job but it
job vacancy that might suit you. Identify When you are applying for jobs in the is a step towards it. Your career path may
as many opportunities as you can to make business world it is vital that you think change many times just as your interests
these connections, they may be through about your application from the employer’s and values change throughout your life. The
events run by professional associations perspective. What do employers want? important thing is to be flexible and willing
or university clubs and societies, alumni, Employers want people who are genuinely to take on new challenges, you never know
friends, family, volunteering, lecturers, interested in working for their organisation, where they might lead!
tutors, fellow students, conferences and people who can demonstrate the key
I first got to work with clients… on my first Get to know Jeremy a bit better…
day! And by the third I was attending meetings with
executives. I found that vacationers are an integral part What is still on your must-do list?
of the team and the work they produce is vital to the Travel to Tibet and learn another language.
success of the project. I was given the opportunity to get
involved in team brainstorming sessions, work through What is your most treasured possession?
difficult problems with managers and interact with My 21 year old bottle of Penfolds Grange waiting to be enjoyed very soon.
everyone from fellow vacationers to partners.
What is currently on your IPod?
I’ve had the opportunity to work closely with a single Vampire Weekend, Phoenix, Florence + Machine, Miami Horror and Temper Trap.
financial services client across multiple engagements
and consulting lines – a strategic capability development How would your mum describe you?
piece and a human resources transformation project. Determined, competitive, fun-loving and definitely not doing enough around
the house.
The most surprising thing I’ve learnt has
been… that you are never pigeon-holed at Deloitte; How do you switch off after a busy day?
engagements span across various service lines and every Head to the park with some mates, go for a run or just sit down to watch
engagement brings new challenges. “How I Met Your Mother”.
AM_Syd_02/10_040900
Requirements for
an Accounting Major
• Studying the financial accounting system and how financial data are used to
produce financial reports. Apart from the compulsory course, there
are six option topics to choose from. This
• Looking at financial statements, double-entry book-keeping and accounting for list has been revised for 2010 as some
cash, inventories and property plant and equipment.
courses are no longer available. The
• Examine the regulatory environment that oversees the production of financial available options are:
reports.
ACCT3583 Management Accounting
• Understand the definition and recognition of assets, liabilities, owner’s equity, 2 (6 UOC) - this course examines the
revenues and expenses.
relationship and competing interest
• Analysing cash flow, cost, volume and profit of firms and the budgeting process. between different stakeholders to a
business. It is relevant for those interested
• Explore how management accounting systems are designed and implemented to in management accounting.
support effective resource management and process improvement.
• Accounting for investment in subsidiaries, associates and joint ventures, foreign ACCT3585 E-Business: Strategy &
currency transactions, offshore operations, diversified operations and derivative Process (6 UOC) - the aim of this course
financial instruments. is to explore the growth of e-commerce
and unique strategic opportunities that
organisations are confronted with to remain
competitive globally.
Opportunities for Advancement
ACCT3610 Financial Statement
A degree in Accounting does not mean a graduate is restricted to dealing with balance
Analysis (6 UOC) - students will mainly
sheets and cash flow statements. Though the Big4 accounting firms are indeed a
launching point, it is by no means the only path. The skills an accountant acquires, be analysing financial statements with the
such as analysis, reporting and attention to detail are highly regarded by consultancy attention given to analysis techniques on
firms as well as various government organisations. equity (share) valuation decisions.
Professional
Work Environment Types of Work Involved
Fields
Public Public accountants work in partnerships which Much of the services performed by public accountants are
Accounting facilitate accounting services externally to individuals, externally orientated and client focused.
corporations, various tiers of governments and
(sometimes sometimes non-for-profit organisations (NGOs). • Some of the prominent services they provide including
referred to (but not limited to):
as assurance This field provides potential advancement • External auditing.
services) opportunities to specialised roles such as forensic • Tax planning.
accounting or qualifications such as CPA and CA. • Tax return preparation and/or review.
• Consultation on financial transactions.
Most notable employers of public accountants in • Bookkeeping.
the professional services sector are the Big Four • Financial analysis.
accounting firms (PricewaterhouseCoopers, KPMG, • Account management services.
Ernest & Young and Deloitte).
Typically public accountants utilise historical data and
tackle financial problems in retrospect.
Management Management accountants, whose services are often Services performed by management accountants are
Accounting embedded internally within a firm, are responsible for generally internal and are concerned with the profitability
advising management in terms of financial decision- and sustainability of a corporation.
(sometimes making and resource allocation.
referred to Majority of the work performed by management
as private Management accounting involves the recording accountants consists of the following (but not limited to):
accountants, or and analysing of financial data obtained through • Budgeting.
cost, industrial key performance indicators including statement • Cost and asset management.
or corporate of financial performance, statement of financial • Performance evaluation.
accountants) position, and statement of cash flow. Ideally, the • Preparing reports for shareholders, tax authorities or
role of management accounting is not limited to • regulatory agencies.
interpretations of financial data within the firm, • Advising on tax obligations.
but also preparing them before investors and tax • Facilitate international transactions.
authorities.
As opposed to public accountants, management
The scope of this field can encompass a variety of accountants primarily scrutinise past and current financial
areas within the accounting departments, such as data in order to plan for the future.
planning and budgeting, cost accounting and financial
analysis.
Many firms now require their accountants to have a secondary accounting qualification for professional
recognition. This will mainly be in the form of either a CA or CPA. CA/CPA allows for further advancement in
your accounting career and allows you to access greater opportunities and employment. Every firm is different
and their preference for CPA/CA will differ as well. By no means is one qualification better than the other,
though when looking to advance your career after graduating, one should check what qualification their firm is
looking for. Below is a breakdown of what each qualification is about and how they are attained.
• Required to complete three compulsory segments plus three elective segments within
six years.
• Total cost is approx. $4,440 to $5,040 for the whole program.
I
n some walks of life three years is a helping hand available, whether it be trying even general help in relation to respective
rather long stretch of time, yet in others to find a classroom or even general career subjects. Throughout my three years at
it passes by before we can grasp a help, if someone didn’t know the answer, UNSW I’ve developed an ever growing circle
single memory. Throughout my time as an they knew someone that did. of friends who have helped me, and also
ASB student at UNSW I’ve not only come My first word of advice to those roughly enabled me to help others. In comparison to
to learn a multitude of knowledge in the following my steps would be to attend social high school, scaling is minor and not used to
area of business but also gained a group events. Whether it be respective faculty rank students and hence it is beneficial for
of friends who I will hold well and truly into society camps or peer mentoring programs, each individual to help one another.
my professional life. I believe that it is the the social and academic benefits far outweigh In line with notion of assessments,
notion of university life which is the most those achieved through hours spent on I believe all students should realise that
important and one that runs through all my Facebook and Hotel City. Although I did not no university degree is one straight road.
experiences at UNSW. attend these events as a first year student, I Although within a single school, many
I began my Bachelor of Commerce was fortunate enough to experience them as students may be vying for the same final
degree at UNSW in 2008 and will be sadly leaders in later years and with the beauty of degree, a bird’s eye view will show students
completing my final semester in the second hindsight, highly regret not attending them sailing from different areas of interest and
half of 2010. Summarising three years of earlier. These social events allow students hence all taking different paths to the same
experiences within one informative article is to develop a highly useful social circle which destination. With this in mind, no student
a near impossible task, as the opportunities in a university environment, are highly should be worried or even upset in the event
and experiences offered at UNSW are unique beneficial especially in times of assignments of failing a subject. Personal experiences
to every student that walks the plethora of and assessments. have allowed me to learn that after the dust
steps offered throughout the Kensington As I have experienced, a good social has settled, a simple talk to knowledgeable
campus. From the first day I walked into group enables students to effectively parties will easily reset one in the right
UNSW, I found that there was always a obtain relevant past papers, notes and direction. A failed subject should not be
If you’re interested in assessing or quantifying risk, then this is the profession for you.
Perhaps you want to model future claims from possible future natural disasters in order
to properly price property insurance. Actuarial models have even been used in non-
traditional areas, such as in criminal sentencing guidelines in the US, where variables
such as the type of crime, age, educational background and offender ethnicity are used
to predict the chance of re-offending.
The actuarial profession is demanding and challenging, yet it is vital to ensuring the
stability of the global economy. The industry is small in size, with an estimated 30,000
qualified practicing actuaries worldwide. Actuaries engage with risk, usually in a financial
context, and assess how to manage and control that risk. As such, actuaries are in high
demand for insurance companies, investment banks and other financial institutions.
The majority of the profession is split up into either corporate or consulting practices:
Becoming a qualified actuary is an arduous but rewarding process. Three levels of • Public Sector: projects are
qualifications (known as Part I, Part II and Part III) must be obtained from IAAust before generally focused on actuarial
becoming qualified as a “Fellow of the Institute of Actuaries of Australia”.
and risk regulation (e.g.
Part I is covered in courses at UNSW within the Actuarial Studies major. To obtain this Australian Prudential Regulation
qualification, students are required to obtain at least a credit grade (65+) in each actuarial Authority)
course as well as certain non-actuarial courses such as first year economics, finance and
accounting. • Academic Fields: university
employment in teaching and
Part II can be completed by students in their fourth or honours year of studies in Actuarial
Studies at UNSW, through their postgraduate degree or externally through IAAust research.
Part III is completed with IAAust while working full time. There are four subjects that
must be completed and passed for a Fellowship to be awarded. Two of these subjects are
compulsory, while the other two are options chosen from four specific actuarial-related
fields.
Career Opportunities
A degree majoring in Actuarial Studies leads to career opportunities in many
sectors of the workforce, as the skills learned are relevant across a diverse
range of fields. Furthermore, there is great potential for an international
career, with many graduates finding jobs overseas.
The UNSW Actuarial Society (ASOC) is the student association for actuarial studies at
UNSW and provides support and encouragement for actuarial students while at the same
time enhancing the university experience. ASOC’s activities include peer support, academic
support programs, careers events, and social events such as the ASOC Camp and the
ASOC Ball.
For queries regarding Actuarial Studies courses and curriculum, please contact the School
of Actuarial Studies directly:
http://www.actuarial.unsw.edu.au.
“The transition from high school to university can be challenging and from my
experience, it took time to figure out how much effort was required. My advice
would be to stay on top of your work during the semester.”
“Don’t get too wrapped up in life balance until you have reached a point
where you have choices. Be inquisitive, work and play hard.”
“There’s no substitute for hard work and long hours. You can’t get through the
courses without taking the time out preparing. It could be a couple of hours, a
weekend, or the whole weekend.”
- Robert Sorbello; Trowbridge Deloitte.
“Get specific about where you want to go and find out everything you
possibly can about your future employer before the interview. Impress
them not so much with your knowledge but the effort you have expended in
getting it.”
- Richard Maunder; Finity.
A UN e r c e • U
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Economics
The concept of economics has existed since the dawn of time, because
resources have always been limited. Now in its modern form, it deals with a
variety of important issues, such as:
Being an economist requires good research and analytical skills along with being able
to communicate effectively. Economists provide advisory services and forecasts for
governments and businesses on issues such as unemployment, inflation, interest rates,
exchange rates, etc. Within the private sector, economists observe the impact of domestic
and international market movements on businesses and industries.
Job Titles
Econometrician – Economic theories, statistical methods and forecasting techniques
are used to model and predict the results and implications of possible future economic
situations.
Resource Economist – Analyses policies and issues related to natural resource industries
such as minerals, fisheries and forestry.
Within the public sector, economists may assist in developing government economic
policies. Proposals are put forward on how governments should regulate markets. Financial
and policy organisations and various government departments employ economists and
policy advisors within the public sector, which include:
The Australian Government Treasury: Graduates are responsible for providing advice for sound macroeconomic policy, including monetary
and fiscal policy, labour market issues, taxation, retirement income policies, and promoting competition in markets for financial services
and other goods and services.
• The Reserve Bank of Australia: Graduates contribute to formulating and implementing monetary policy, maintaining financial system
stability and promoting a safe, efficient payments system.
• The Productivity Commission: Graduates undertake research on economic and social infrastructure, competition policy and
regulation, trade, environmental matters, and general economic policy.
• The Australian Bureau of Agricultural and Resource Economics: Graduates undertake research and analysis into Australia’s
agricultural, fishing, forestry, energy and minerals industries.
• The Australian Competition and Consumer Commission: Graduates are responsible for monitoring and enforcing the Trade Practices
Act 1974 and regulating national infrastructure services to promote competition and fair trade.
• The Australian Fair Pay Commission: Graduates undertake research to set and adjust federal minimum wages.
There are also international opportunities for Economics graduates. Economists can gain employment overseas throughout the world in a
number of prestigious organisations such as:
• International Monetary Fund: IMF is an organization of 185 countries, working to foster global monetary cooperation, secure currency
stability.
• The World Bank: WB is a vital source of financial and technical assistance to developing countries around the world.
• Asian Development Bank: Headquartered in Manila, ADB is an international development finance institution whose mission is to help
its developing member countries reduce poverty and improve the quality of life for their people.
• Organisation for Economic Cooperation and Development: OECD brings together the governments of countries committed to support
sustainable economic growth, boost employment, raise living standards, maintain financial stability, assist other countries’ economic
development and contribute to growth in world trade
Further Information
UNSW Handbook: www.handbook.unsw.edu.au/undergraduate/programs/2010/3543.html
Another 5 courses are required from the Options Course List to satisfy both the single major and double major requirements with Business
Economics.
For BEco students, the following core courses are required for a pure Economics major:
• ECON2101 Microeconomics 2
• ECON2102 Macroeconomics 2
• ECON2206 Introductory Econometrics
• ECON2207 Econometric Methods
Another 4 courses are required from the Options Course List to satisfy the single major requirement. Only 2 more courses are required to
satisfy a double major with Economics.
The following majors can be obtained by both BCom and BEco students:
• Financial Economics – involves understanding how financial instruments are priced in markets and how individuals and firms manage
financial risk.
UNSW EcoSoc has developed a proud history since its inception in 2005/2006. We regularly hold
the mantle of being Australia’s largest and most respected Economics Student Society. We have
also achieved many accolades within our campus, winning the Arc Constituent Club of the Year
award in 2008, as well as receiving many Dean’s awards for our services to the ASB.
EVENTS
• UNSW Economics Careers Day: annual careers fair geared towards students of economics with
information stalls and individual sponsor firm presentations.
• RBA Economics Competition: an annual national essay competition sponsored by the Reserve
Bank of Australia.
http://ecosoc.digeratisolutions.com.au/ • Central Bank Visit: EcoSoc organises a visit to the Reserve Bank of Australia in Sydney for
first-year macroeconomics students, giving students the exclusive opportunity to learn about
monetary policy from the experts!
• Social Networking Party: more than merely a drinks night, this event provides students the
opportune moment to kick back, relax and converse with peers, postgraduates, academics/
staff and industry partners.
• Economics & Development Information Session: with speakers and representatives from the
World Bank, Asian Development Bank, AusAid, NGOs, academia and more, this is the premier
event for those interested in economics and its application to development.
• Economist Evening: is a networking event. It is a session where students and industry
representatives partake in facilitated discussion about economic issues. The focus for the
evening is ‘Economics in the Public Life’ and will include representatives from different forms of
media, whether it is radio, television or print media.
Westpac Institutional Bank (WIB) delivers a broad range of financial services to commercial,
corporate, institutional and government customers either based in, or with interests in, Australia and
New Zealand.
We operate through dedicated sales industry teams, supported by specialist knowledge in financial
and debt capital markets, transactional banking, margin lending, broking and alternative investment
solutions.
Financial Markets
Our team of experts provide sound advice, precise execution and accurate derivatives settlement to
meet our clients’ foreign exchange, interest rate and commodity exposure needs. Areas of expertise
include foreign exchange; interest rate derivatives; commodities; fixed interest/debt securities
Equities
We provide a dedicated sales distribution and service offering for our business partners in the geared,
structured, and alternate managed investments market. Our aim is to leverage off the capabilities of
our wholesale banking arm to help us to focus on the needs of our clients’ business and, therefore, to
provide a complete suite of financial solutions for the licensee, the adviser and the client.
Westpac Equities is committed to facilitating client wealth solutions through an innovative range of
new product developments, and continued superior service on current product offerings.
Your opportunities
You can join us in one of our above businesses on our graduate program, rotating through a number
of different teams in a highly supportive environment. You will also be assigned a buddy and a senior
mentor to assist you with your development and find the career path best suited to you. Or, you could
start with us as an intern during our summer program, to get some practical experience while you’re
still at university of what banking is really like.
7:30am Get into the office and catch up on what has happened overnight in London and New York. Write
the daily ‘Overnight Wrap’ report to send out to internal stakeholders from other teams.
8:45am Weekly team meeting with the bank’s chief economist for an update on economy wide happenings.
9:15am: Assist a salesperson with pricing various hedging strategies for a client. Strategies range from
simple forward and vanilla option scenarios to more structured solutions. Liaise with forwards and
options desks to get relevant pricing and construct presentation.
1:00pm Work on an ongoing mini-project which involves doing some correlation analysis between different
asset classes. Liaise with currency strategists/economists/commodity traders to develop a macro
perspective of different asset classes and their respective benefits.
2:30pm Head out with members of the sales team to present possible hedging strategies to a client. Watch
the experts in action!
4:30pm Get back to the office and run end of day procedures. Review material sent out by Strategy and
Economics teams to stay informed. Do some reading for accreditation exams that are coming up.
Another challenge I have faced is getting out of the mindset that I am ‘just the grad’. I’ve been given the
opportunity to work on meaningful tasks and have added-value to the teams I’ve been in. I’ve found that your
attitude and how proactive you are really determine what kind of experience you have.
What is the best thing about working for Financial Markets in Westpac?
The dealing room floor is such a unique environment to work in. It is always bustling with activity and can get
quite hectic. The best thing about starting your career at Westpac is that it has a very supportive culture. People
are friendly and approachable and are willing to answer your questions. There is a steep learning curve and I’ve
found that Westpac provides the ideal environment to be able to both learn and contribute.
Check out our sponsors who offer amazing opportunities for you in finance:
INVESTMENT BANKING
Investment banking involves itself with the more traditional role of the investment bank Major Employers: Westpac Institutional
which includes trading in securities and advising firms on transactions. Investment Bank, Goldman Sachs JBWere, Morgan
bankers experience intense work- hours whilst being exposed to clients and facilitating Stanley, Macquarie Bank
processes such as raising capital and mergers and acquisitions.
Investment banking divisions are generally separated into industry sectors, such as Starting Salary: approx. $78,000 –
resources, consumer products and energy, and product sectors such as mergers and $94,000 + bonus.
acquisitions, equity and fixed-income (debt).
Related Electives:
Skills & Abilities FINS3625 Applied Corporate Finance,
FINS3641 Security Analysis and Valuation,
• Ability to synthesize information. FINS3640 Investment Mgmt Modelling.
• Investment modelling skills.
• Excellent ability to analyse material.
• Strong communication skills.
The role of a corporate banker involves managing the different banking services that Major Employers: The Big 4 Banks (CBA,
large companies, governments or other institutions need in order to function daily. If you NAB, ANZ, Westpac). Overseas institutions
are good with numbers, treasury management may be a crucial and rewarding role as such as HBOS and HSBC would provide
you will be helping companies cope with their cash flow. As well as front-line jobs dealing even more opportunities to work in the
with clients, corporate banks also have an array of operational positions, including international market.
technology and human resources.
Starting Salary: approx. $70,000. After
Skills & Abilities 3 to 5 years of experience – starting at
$85,000. Management roles – around
• Combination of finance and accounting skills. $160,000 with bonuses range 50%–100%.
• Strong numeracy skills – so make sure you attend and learn the basics during those
early math-intensive courses (QMA and QMB)! Related Electives:
FINS2622 Emerging Capital Markets,
FINS3625 Applied Corporate Finance,
FINS3630 Bank Financial Management,
FINS3650 International Banking.
STOCKBROKING
Stockbrokers are regulated professional who buy and sell shares on behalf of clients Major Employers: Employed by financial
for a fee. They may also offer investment advice regarding traditional investments institutions, stockbroking firms, and for
such as shares, debentures, government bonds, listed property trusts, and even cash investment and merchant banks (e.g.
managements trusts and property and equity trusts. They can even plan, implement and Macquarie Bank, ComSec).
monitor your entire portfolio.
Starting Salary: approx. $45,000.
Skills & Abilities
Related Electives:
• Stockbroking is stress-intensive and involves working under pressure. FINS3641 Security Analysis & Valuation.
• Good analytical skills.
• Attention to detail.
FINANCIAL PLANNING
This specialisation involves helping individuals plan their financial future – how much to Major Employers: Banks (Westpac, CBA,
save, spend, and invest. It takes into account their short-term and long-term goals (such ANZ, NAB, etc.), wealth management firms
as a comfortable retirement) in order to determine how to utilise their wealth efficiently. (e.g. MLC and AMP) insurance (e.g. GIO) and
investment companies, accounting and legal
Skills & Abilities firms, financial dealers and stockbrokers.
There are also many self-employed financial
• Good interpersonal skills to build and maintain a relationship of trust with the client. planners but they need a large network
• Moderate amount of maths involved. of clients and extensive experience in the
• Need a broad knowledge of the finance industry – taxes, insurance, investment, industry. It is not a good idea to start by
superannuation, etc. yourself but this can be an option later on.
A career in foreign exchange trading involves hedging or speculating upon changes in Major Employers: Westpac, Deutsche
the exchange rate of currencies. It can be compared to that of equity trading where the Bank, Goldman Sachs, CBA, ANZ, NAB.
strategies are based on the news outflow and future expectations. The markets are
highly liquid and fast moving. If you are confident in your trading skills then this just Starting Salary: approx. $65,000 + bonus.
might be the perfect career path for you.
FUNDS MANAGEMENT
Funds (or investment) management involves managing an array of funds including Major Employers: AXA Services, Suncorp-
mutual, pension, trust or hedge funds. Fund management consulting is a related Metway, Merrill Lynch Investment Managers,
occupation offered by some institutions and firms, mostly specialising in personal cash ING Australia, Allianz, BT Investment
management. Management.
Fund managers seek to help their clients maximise their returns and add to their wealth Starting Salary: approx. $40,000
by providing investment recommendations, alternatives and advice. They oversee a
fund’s investment scheme and portfolio trading plan. Related Electives:
FINS2643 Wealth Management, FINS3635
Skills & Abilities Options, Futures & Risk Mgmt, FINS3640
Investment Mgmt Modelling.
• High educational and professional credentials.
• Suitable experience in this area to achieve consistent long term performance.
Australia (FPA) which offers professional recognition.
GOVERNMENT DEPARTMENTS
Work in government departments includes important roles in budgeting and collecting Major Employers: ARBA, State Treasury.
data in different fields and which require the worker to respond well to changing
economic conditions. Reserve Bank of Australia (RBA) provides valuable working Starting Salary: approx. $50,000
experience for those who are interested in playing a crucial role in the bank’s role of
maintaining effective monetary policy, with an eight-week cadetship. Related Electives:
Most relevant: FINS3626 Int’l Corporate
Employment at the RBA may include roles in: maintaining financial system stability, Governance, FINS3636 Interest Rate Risk
the safety and efficiency of the payments system, currency creation and distribution, Management.
managing Australia’s foreign exchange reserves and providing banking services to the
Commonwealth Government. More exciting roles involve preparing briefing papers on Others:
daily market activity and meetings with business and community groups. FINS3630 Bank Financial Management,
FINS3631 Risk and Insurance, FINS3634
Skills & Abilities Credit Analysis and Lending, FINS3650
International Banking.
• Strong numeracy skills.
• Good knowledge of the state of the economy.
• Understanding of the impacts of economic events.
• Obtaining an Honours degree would be highly regarded, as roles are highly
competitive.
Private Equity might be regarded as a type of strategy of a hedge fund, which means that Major Employers: Lazard Carnegie Wylie,
a private equity acquires a company, restructures it and either re-sells it privately or sells KKR, Castle Harlan, Pacific Equity Partners.
it to the public through an Initial Public Offering (IPO).
Starting Salary: approx. $80,000 + bonus.
Skills & Abilities
Related Electives:
• Previous work experience in the business industry. FINS3625 Applied Corporate Finance.
HEDGE FUNDS
Hedge funds activity was heavily blamed throughout 2008 and most people assume Major Employers: Platinum Pacific
that a hedge fund’s main purpose is to hedge investments, thus decreasing volatility of Partners, Cantillon Capital Management,
the portfolio and its downside risk. However hedge funds actually do not have much to Barclays Capital, Cerberus Capital
do with hedging nowadays. Instead they promise to provide a much higher return for the Management.
investor than typical wealth management institutions through effective management of
portfolios and clever trading decisions. Starting Salary: approx. $80,000 + bonus.
COMPLIANCE
Compliance officers implement policies for public and private corporations that comply Major Employers: ING, AMP, UBS,
with related laws and regulations and monitor adherence to these policies. They also Goldman Sachs, Deutsche Bank, Colonial
identify risks, provide guidance on the management of these risks and actively seek First State, State Street, JP Morgan.
to mitigate legal, reputation and regulatory risks through preventative measures. In
Australia, regulatory bodies are the Australian Securities and Investments Commission Starting Salary: approx. $50,000.
(ASIC) and Australian Prudential and Regulatory Authority (APRA).
Related Electives:
Skills & Abilities FINS3626 Int’l Corporate Governance
FINS3636 Interest Rate Risk Management.
• Interest in keeping up to date with relevant local legislation and practices.
• Ability to communicate with staff at all levels, including members of the Board.
• Attention to detail and ability to multitask.
• Ability to write concisely for the purposes of reporting to the Board on compliance
matters
Investment consultants advise the trustees of corporate and public retirement plans, Major Employers: GMercer Investment
pension funds, and other organisations with a sizeable investment capital, on what Consulting, Watson Wyatt and Russell
to do with their money. They have a similar goal to that of financial planners but on Investment Group.
a completely different scale as they tend to deal with corporations more often than
individuals. Starting Salary: vary greatly depending
on experience and quality of candidates.
Skills & Abilities With 2-3 years of experience, an investment
consultant can earn approx. $60,000.
• Good interpersonal skills to build and maintain a relationship of trust with the client.
• Moderate amount of maths involved. Related Electives:
• Need a broad knowledge of the finance industry – taxes, insurance, investment, No specific finance electives will help –
superannuation, etc. acquire a broad range of knowledge.
INSURANCE
Major fields are motor vehicle insurance, health insurance, life insurance and property Major Employers: AAMI, AMP, CGU, IAG,
& casualty insurance. The main tasks involve helping individuals protecting themselves MBF and NRMA.
by identifying and managing foreseeable life-threatening events. They also ensure that
customers understand their requirements and clarify all choices available to help them Starting Salary: approx. $68,000
come to decide on correct insurance policies.
Related Electives:
Skills & Abilities FINS3631 Risk and Insurance.
Job Title: Underwriter, agent and broker, asset manager and customer service
representative.
Mergers and acquisitions activity has been growing dramatically in the last 7 - 8 Major Employers: BS, Deutsche Bank,
years due to the impact of globalization and heavily growing economies. Mergers and Goldman Sachs, Credit Suisse, ANZ
acquisitions is a part of corporate finance dealing with the analysis of company value in
case of merger or acquisition. It has various sub-branches such as: Starting Salary: approx. $75,000 + bonus
• Due diligence - calculating value of the company and assessing the M&A impact. Related Electives:
• Transformation/implementation consulting - efficiency and economies of scope FINS3625 Applied Corporate Finance.
analysis in order to increase the efficiency of the business.
• Post merger integration analysis - strategic analysis of the integration and
assessment of implemented strategies.
Having a successful risk management sector within any firm is pivotal to its financial Major Employers: Big 4 Banks (CBA, ANZ,
wellbeing. A role in this field would require assessing, quantifying and mitigating risks for NAB, Westpac) and Macquarie Bank.
the firm. You may work in the following areas within risk management: credit, prudential
capital and markets operational risk, internal compliance. Your main responsibility is to Starting Salary: approx. $80,000
take an independent view on all the material risk acceptance decisions for your company
both within and outside Australia. Related Electives:
Provide strong mathematical and statistical
Skills & Abilities knowledge: FINS3626 Int’l Corporate
Governance, FINS3634 Credit Analysis and
• Risk modelling skills. Lending, FINS3635 Options, Futures & Risk
• Strong analytical ability. Mgmt.
VENTURE CAPITAL
Venture capital associates itself with private equity capital – that is, raising money Related Electives:
for firms that are at an early stage of inception with high-growth potential but also FINS3623 Small Business Finance,
associated with high-risk. The need for venture capitalists results from the inability of FINS3634 Credit Analysis and Lending,
such firms to raise funds traditionally through an IPO on a listed stock-exchange. Venture FINS3635 Options, Futures & Risk Mgmt
capitalists play an integral role in facilitating economic development in various regions of
the world, facilitating the financing process in situations where firms are unable to obtain
bank loans – this is particularly true for small to medium sized firms.
CORPORATE FINANCE
Corporate finance is about a firm’s decisions of capital budgeting, financing and dividend Major Employers:
policy. It aims to harmoniously combine these decisions to achieve the greater goal of PricewaterhouseCoopers, Macquarie Bank,
maximizing shareholder value whilst managing and minimizing the financial risks of the UBS.
firm. Working within corporate finance involves the use of many forecasting, valuation,
and modelling techniques and strategies that are initially taught within many finance Starting Salary: Analyst/Executive
courses at UNSW. (Graduate entry) approx. $75,000 -
$125,000.
Skills & Abilities
Related Electives:
• Able to work well under pressure. FINS3625 Applied Corporate Finance,
• Enjoy solving problems. FINS3626 International Corporate
• Strong grasp of Excel. Governance, FINS3641 Security Analysis
and Valuation.
In order to meet the above training requirements, individuals must complete the following
courses:
Accreditation of FINS courses with the RG146 and the Financial Planning Association will
further assist graduates to find employment and begin the path to become a Certified
Financial Planner (CFP). CFP certification represents the highest professional accreditation
that can be achieved by a financial planner and is offered by the Financial Planning
Association (FPA).
More details involving the CFP Certification process can be found here:
www.fpa.asn.au/files/CFPGuideCFPCertification.pdf
The University Experience | Modern Romance Ball | Orientation Camp | Cruise www.unswbsoc.com/social
Be first to the top with
our Summer Program.
Be guided on the path to the top with the Commonwealth Bank’s
summer internship. It’s the perfect opportunity to get some real work
experience and your foot in the door at Australia’s Bank of the Year.
Plus it’s a great chance to impress us, making your route into our
highly competitive graduate program an easier one.
Over 10 weeks you’ll get a taste of what we do, so you can decide if you’d like to
join us after you graduate. Some of the things you’ll be doing are:
Working closely with your manager and contributing to the team from day
one.
Receive ongoing guidance and feedback, which will be complemented with
formal training.
Team up with a graduate buddy for advice and insight into the Bank and
the Graduate Program.
Key dates
2010
15 Applications close*
August
mid Online testing
The Good Universities Guide lists the Australian School of Business as having the highest
starting salaries in Australia for Business & Management graduates ($55,005), Accounting
graduates ($48,786) and Computing & IT graduates ($56,950).
Possible Employers
Accenture, Atlassian, Canon, Campbell Arnotts, Coca-Cola Amatil, Commonwealth Bank of
Australia, CSC Australia Pty Ltd, Deloitte, IBM, Investec, News Limited, NSW Department
of Commerce, Oracle, Perpetual, QBE Insurance, Salmat, SAP, Zurich Financial Services,
Unisys and Westpac Banking Corporation and Security.
• Although the Information Systems major will automatically meet the requirements
of the recognised association for Information & Communications Technology (ICT),
professionals attract a large and active membership from all levels of the ICT industry.
• Become a member of the Australian Council of Professions, the ACS is the public voice
of the ICT profession and the guardian of professional ethics and standards in the ICT
industry.
For an Information Systems major there are several options you can do. You need 3
electives if it is a double major and 4 electives if you are doing a single major.
Supporting Business Infrastructure and Security - INFS2607 Systems Analysis & Design 2 -
Management - (IT infrastructure in a business environment, INFS2611 (refine analytical skills for the
INFS3604 (strategic, tactical including inter- networked data communications evaluation of business systems users
and operational decision and and distributed data processing) needs and requirements)
business management issues
and the information systems and Supporting Business Operations - INFS2685
applications that underpin them) (the management and application of business Implementation Workshop - INFS3605
systems in the supply/ service chain as well (Students conduct a project to implement
as essential concepts and technologies which an information system using a commercial
underpin business operations) object-oriented programming language eg.
Java in a workshop environment.)
Systems Delivery and Implementation -
INFS2609 (The delivery and implementation of any
new business system involves significant change
to an organisation and this course covers these
techniques)
Further Information
UNSW Handbook:
www.handbook.unsw.edu.au/undergraduate/specialisations/2010/3502InformationSystemsInformation Technology.html
Due to the versatile nature of the major, International Business graduates are employed
across a spectrum of corporate activity ranging from manufacturing, through to financial
and professional services and government agencies. Industries that have employed
International Business graduates in the past include:
Financial and professional services Citigroup Inc, Deutsche Bank AG, HSBC
Group, PricewaterhouseCoopers, Macquarie
Bank Ltd, Towers Perrin
Government The Department of Foreign Affairs and
Trade, Australian Trade Commission
Travel and tourism Hilton Hotels Corporation
Bachelor of Commerce – double major At least one option must be chosen from List A
(International Business and 2nd business major)
• MGMT1001 Fundamentals of Management
Year 1 • MGMT2105 East Asian Business Enterprise
• MGMT2106 Comparative Management Systems
• 4 core commerce courses in Semester 1 • MGMT3702 International Hrm Practice
• 4 flexible core commerce courses
Options List B
Year 2
• MGMT2002 Managing Business Communication
Semester 1: • MGMT2703 International Employment Relations
• MGMT1101 Global Business Environment • MGMT2725 Career Planning & Management
• 1 elective International Business course • MGMT3708 Research Methods in Empl& Mgmt
• 2 courses for 2nd business major • MGMT3721 Negotiation Skills
Semester 2:
• MGMT2101 International Business and
• Multinational Operations
• MGMT2102 Managing Across Cultures
• 1 elective International Business course
• Courses for 2nd business major
Year 3
Note:
Students may count relevant courses offered in the Faculty of Arts and Social Sciences as
List B options with the prior approval of the Head of School.
Electives include international law, international accounting and finance, and international
marketing as well as modern language studies.
All courses are worth 6 units of credit.
Further Information
UNSW Handbook:
www.handbook.unsw.edu.au/undergraduate/specialisations/2010/3502InternationalBus
iness.html
www.international-business-careers.com
www.worldwidelearn.com/business/international-business
Starting
$65,000- $75,00 + sign on $40 000 $35 000 (in the hotel industry) $56 000 (in the IT sector)
Salary
Main • Consultancy firms • Property and business • Hotels • IT organisations
Employers such as Accenture, services • Commercial organisations • Health services
Eemployers Bain & Company, • Government
McKinsey (see our departments
separate Management • Health & community
Consulting section on services
the following pages for • Retail organisations
more information)
How does it help? A CMC designation gives the person interna- Successful candidates receive recognition
tional, formal, and independent recognition from AIPM and its organisations for their
of their competency and experience for the project management and technical capabili-
profession of management consulting. Such ties. They are also included in the Register
a designation is highly respected by clients, of Project Managers. Certification has three
since the person is presupposed to have a levels: Certified Practising Project Practitio-
great level of professional competency. ner, Certified Practising Project Manager,
and Certified Practising Project Director.
These help the candidate focus their career
goals.
How to become professionally recognised? To become a CMC, the candidate must have Candidates must have membership of AIPM,
a relevant professional academic qualifica- and evidence of experience in projects that
tion, three years experience as a manage- satisfy the Competency Standard (PCSPM)
ment consultant, experience in all elements statements. Candidates must complete the
of the consulting life cycle, clients that will RegPM online application form, contact and
endorse them, and membership of the Insti- work with an assessor, and complete an
tute of Management Consultants. assessment.
The candidate then has to fill out an ap-
plication and attend an interview. Finally
reference checks with the candidates’
nominated clients will be conducted.
• Strong problem solving skills – Management consultants are only called in when
a company is not achieving the results it expects. As a result the central role of a
management consultant is to solve problems for their clients.
• Leadership - Firms highly prize initiative and consultants even in lower levels of the
firm will be given significant responsibility.
• Curiosity – Every client’s business is different, and consultants work in a broad range
of industries, so firms are looking for graduates who are willing to re-learn everything
each time they meet a new client.
Employers
The big names in Management Consulting firms are:
Starting salaries for these firms are approximately $60,000 + bonuses depending on
firms and market conditions.
Government work
For some firms, one of their largest clients is the government. All government
departments, at all levels of government, look to consultants to improve efficiency
and streamline processes. Consultancy firms can also be actively involved in providing
advice on restructuring and reform. For some, getting a chance to be actively involved in
government policy is an attraction, but others may not wish to be so familiar with their
Canberra hotel room. However some firms also have a policy of not accepting government
work, feeling that it is too difficult to achieve lasting results in this area.
Career paths
As a graduate you will start your career as an associate consultant or business analyst.
You will be actively involved in client teams, and will generally get a chance to work across
a broad range of industries. After about three years most firms may provide you with the
option to take a sponsored MBA at one of the top business schools. Other firms also
encourage their staff to undertake a secondment in another company. After graduate
school you will likely return as an associate to lead areas of the engagement. However
a large number of consultants also choose to go and work for other companies at this
stage. There is significant demand for consultants to move back into commercial line
management roles after several years experience.
Interview Process
The interview process for management consulting is quite unique. The interview process
is based on a case, which you are required to work through in the interview. These
cases are based on real world business problems, and will involve both qualitative and
quantitative questions. Examples include calculating the revenue of a hotel, or working
out the costs of a new line of beer.
All firms will offer example case studies for you to try before your interview, some also
offer practice days where you will have the opportunity to get some tips before the
interview.
Further Information
UNSW Handbook:
www.handbook.unsw.edu.au/undergraduate/specialisations/2010/3502Management.
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personal impact your passion can have, and no end to the opportunities it can create.
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Marketing
At UNSW a major in Marketing exemplifies the banner of energy
and creativity that one word inspires. Marketing encapsulates
diversity and this extends to the potential career paths that could be
taken. Career paths can range from stopping traffic with billboards
promoting the next designer fashion show, to stopping people in
their tracks with the opening of the newest fast-food joint. It all
comes under the one umbrella of ‘marketing.’
Electives:
List A
• MARK2053: Mark. Comm. & Prom. Management (6 UOC)
• MARK2055 Service Marketing & Management (6 UOC)
• MARK3071 International & Global Marketing (6 UOC)
• MARK3084 E-Marketing (6 UOC)
List B
• MARK3072 Advanced Consumer Behaviour (6 UOC)
• MARK3081 Distrib, Strat & Retail Channels (6 UOC)
• MARK3091 New Product & New Service Dev (6 UOC)
• MARK3092 Brand Management (6 UOC)
Note: Students enrolled in BCom (Services Marketing in Tourism & Hospitality) are
required to complete one elective from List B only. For all other students one elective
must be completed from each list.
You are responsible for using your skills and innovation to create promotional campaigns
that will get people excited about the product. We’re talking about the “WOW” factor –
when you can’t seem to turn to the next page of a magazine and/or keep your eyes on
the road when you’re driving past a billboard. On the PR side, you help to manage the
perceptions of brands and their products, from arranging speeches to liaising with the
media. Companies in this field include Saatchi & Saatchi, Ideaworks, BMF Advertising,
Trendhaus and Vertical Leap Marketing.
Market Research
You are to provide the means of an answer to a question. Market researchers strive to
discover the reasons that drive our consumer choices, such as why we choose to satisfy
our morning caffeine cravings from Starbucks over Gloria Jeans. They apply methods
including surveys, mystery shopping, focus groups and new product demonstrations
to help understand the behaviour of the target market. Market research companies
and advertising agencies include Clemenger BBDO, Roy Morgan Research, Chieftain
Marketing, Ninedots Marketing, Digital Cadet, Accenture and The Communications Group.
Product Management
Your role is to market and develop products from luxury goods to basic amenities. This
occupation requires you to be both the tactical and strategic core of the business in order
to strengthen the brands and build a connection with the customer’s mind. Consumer
goods companies include Unilever, Arnott’s, Canon, Kellogg’s and Nintendo.
Do you thrive on interacting with people in a fast-paced environment? If you have ever
shopped and/or worked in David Jones or Myer during the Christmas rush, then you will
understand the importance of this service-oriented profession. When you walk into one
of these stores, you are not just paying for the bag you’ve been eyeing for the past month;
you are also expecting a pleasant service experience. Retailers and service organisations
are ultimately responsible for fulfilling that ideal. Consumer services and retail
organisations include Qantas, Coles-Myer, McDonalds, Tourism NSW and hotel chains like
the Hilton and Novotel.
Non-Profit
Marketing is not restricted to working for companies to promote and sell their product.
There are many non-profit organisations that require your skill and expertise as well.
You are usually given the opportunity to perform all the responsibilities found in other
marketing professions, allowing you to really make a difference and boost your marketing
experience while you are at it. Companies include RSPCA, World Vision, Unicef Australia
and The Smith Family.
Advertising Managers create, plan and execute advertising strategies by Further Information
communicating with agencies to develop a product or brand. They are also responsible UNSW School of Marketing:
for allocating budgets, managing specialist staff and developing sales support material. www.marketing.unsw.edu.au
Brand/Product Managers administer the marketing of a company’s brand and products
by creating new products, determining the types of suitable promotion, the price of the UNSW Handbook
products and coordinate the brand image in the market against competitors. www.handbook.unsw.edu.au/
undergraduate/specialisations/2010/350
Marketing Managers coordinate the activities across all departments of the company 2Marketing.html The Australian Institute of
that are directed towards marketing. They are also in charge of creating corporate Marketing: www.ami.org.au
marketing plans to propose potential campaigns, as well as working with specialists
such as production managers, accountants and technical experts. UNSW Marketing Society
www.unswmarksoc.com
Marketing Service Managers provide supervision and support to the team of sales
specialists by supplying sales material, processing customer enquiries and planning
promotional events.
Market Researchers try to unveil why customers buy the products they buy, by
observing trends, products and the market in an attempt to increase sales or improve
customer satisfaction. This is done by combining primary and secondary research to
provide the means in providing answers to managerial questions.
Market Research Analysts organise, examine and interpret market research findings
in order to answer the questions of who, what, how and why.
Sales Managers coordinate the activities and tasks of the company’s sales team,
and responsibilities like in the product distribution, sales targets/budgets, training/
rewarding staff and sales forecasting.
Professional Recognition
Australian Marketing Institute Member benefits include:
Professional development in the marketing profession through national and state programs. The Certified Practising Marketer (CPM)
qualification, which is a professional industry benchmark and verifies that you are a professional marketer with extensive experience and
formal qualifications. It defines excellence and promotes the profession of marketing by acknowledging qualified marketing practitioners.
Leadership Question
Who’s in
the Fast lane?
Developing leaders is critical but choosing who should take the high-potential fast track
is tricky. Strategies for identifying high-potential employees – HIPOs – include recruiting
bright, young things, monitoring long-term performance and cherry-picking smart outsiders
to groom as the company’s next leaders. But what happens to the 90% of employees
who aren’t hit with the HIPO stick? Research suggests a broader approach may be more
beneficial – and Australian companies are listening.
E
mployees are the engine of any company; without “everyone wants to work with a [HIPO]”.
staff an organisation cannot function effectively. HIPOs also like to be “stretched” and to help them
But it’s that slice of the employee population achieve mastery in each new role, they are supported
known as high-potential employees that provides the through company-sponsored training, mentoring
engine’s turbo booster. High-potential employees are and coaching; in return they’re expected to deliver
an elite group of workers who are regarded as the superior performance.
future leaders of their firm. Variously called HIPOs or “In most large organisations like ours, the matrix
MVPs (most-valued employees), this small group of system is used to identify those people who are
employees is characterised as well educated, flexible, performing so well that they’re hitting the ball straight
adaptable, agile and resilient. They are hard workers, of the park,” says Karen Lonergan, executive manager,
fast learners, good problem solvers and natural performance and culture at Australian airline, Qantas.
leaders. “High-potential employees are the sort of people
“In any organisation, about five to 10% of people whose performance excels no matter how complex
in the workforce deliver extraordinary value to the the project or how challenging the stakeholder
organisation – in many cases, two to three times more relationships; they continually out-perform their
value than their less-gifted colleagues,” writes Margaret peers. They have the ability to learn quickly and to
Butteris in her book, Coaching Corporate MVPs. “High- take the lessons they’ve learned and apply them in
potential employees are the people who constantly other parts of the business. They also have the ability
seek to improve their own performance and that of the to be well connected through relationships throughout
organisation, who aren’t afraid to challenge existing the business and have a reputation as being someone
ways of thinking and acting, and who live by the values with whom people want to work again. “In short,
of the organisation and do all they can to achieve its high-potential employees are the people we identify
vision.” Characteristically they are team players who as being the right sort of people to be groomed for
become talent magnets, attracting other high-potential leadership roles in the company.”
individuals from the outside, writes Butteris, because
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leaders are our staff who work on the frontline with our on either basic skills or engineers and scientists. In
customers,” says Lonergan. “One of the reasons why terms of growth, our estimates suggest that developing
we opened our Qantas Centre of Service Excellence basic skills and highly talented people reinforce
was because it’s important that our in-flight crews each other. Moreover, achieving basic literacy for all
continue to be able to develop their existing skills may well be a precondition for identifying those who
and to acquire new ones.” One initiative is Sommelier can reach ‘rocket scientist’ status. In other words,
training for cabin crew in order to understand wine tournaments among a large pool of students with
and to converse intelligently and informatively with basic skills may be an efficient way to obtain a large
passengers. share of high-performers.”
This egalitarian approach to employee Adopting a more open approach to staff
development is supported by the findings of a World development – and one that allows for the unexpected
Bank policy research paper, ‘Do better schools to occur – is often witnessed in microcosm in
lead to more growth’ by Eric Hanushek and Ludger the Accelerated Learning Laboratory. “We’ve had
Woessmann, recently presented at an Australian occasions when some people who have been sent
School of Business conference. “Our data … allows here by their company were not expected to be quite
us … to illuminate one important issue: whether up to the challenge but have instead excelled,” says
to concentrate attention at the lowest or at the Beckmann. “It’s not uncommon for us to find, to use
highest achievers.Some argue in favour of elitist an analogy, a ‘diamond in the rough’. But in the main
school systems that focus on the top performers as the people who gain the most from development
potential future managers of the economy and drivers programs for high-potential employees are the high-
of innovation. Others favour more egalitarian school potential employees themselves.”
systems to ensure well-educated masses that will be Which raises that old chestnut: is past
capable of implementing established technologies. In performance a predictor of future performance? The
other words, should education policy focus on forming trend in organisations today tends to be to take a bet
a small group of ‘rocket scientists’ or are approaches each way; to continue to identify and develop HIPOs
such as the Education for All initiative (UNESCO 2005) while simultaneously searching for the unexpected. “I
more promising in spurring growth?” think it’s a dangerous thing to limit yourself only to
The paper raises the point that focusing solely those people who have performed well in the past,”
on gifted and talented stvudents and employees is says Beckmann. “What you should also look for is
important, but not organisationally sustainable unless consistencies and inconsistencies in performance
coupled with a development focus on the whole over time. It’s important to find a balance.”
employee population.“Many countries have focused
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to tap into the large network and engage in network and engage in discussions with a great number of business
discussions with a great number of business minds globally.
minds globally.
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the issues that matter (issues that aren’t covered in your textbooks).
This article was orignally published on the 18th if April 2010, at: http://knowledge.asb.unsw.edu.au/article.cfm?articleid=1114
How to discover
diamonds in the rough
Intelligence is not always a pre-requisite for success in the
business world. Problem-solving is an important skill, as well as
mental flexibility, the ability to adapt to change and to break out
of routine ways of thinking. Jens Beckmann of the Accelerated
Learning Laboratory (ALL) at the Australian School of Business
heads a program that’s helping employees from leading Australian
corporations to meet those challenges. In an interview with
Knowledge@Australian School of Business, he says a one-size-fits-
all approach to training and development, oddly enough, won’t suit
everyone.
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