13th INBUSH 2011- Biggest International Business Summit and Research

Conference of Asia

To be held on 23rd-25th February 2011

Call for Paper

We at Amity International Business School are organizing our Thirteenth International

Conference-INBUSH from 23rd – 25th February 2011, at Amity International
Business School, Noida, India. The purpose is to provide a common platform to
distinguished academicians, management students, research scholars, professionals,
economists, business analysts and executives for exchange of views, concerns and
ideas in sync with the Summit. It will help in the creation of fresh knowledge base and
provide direction to the business, academia and policy makers to effectively cope with
future challenges enveloped in a haze of mystery.

We seize this opportunity to extend an invitation to you along with your colleagues and
students to contribute research papers/case studies in the summit to make it a grand
success. The last date for the submission of abstract along with the author’s Curriculum
Vitae is 15th December 2010. The complete papers should reach us latest by 31st
December 2010.

Guidelines for submitting the research papers/ case studies and suggestive list of topics
are enclosed herewith. Please feel free to contact us in case you have any queries.

Participation forms will be available on the website soon. You will have to send it along
with the nomination of the participant from your esteemed institution.

Details of the Award for Best Research Paper during INBUSH-2011

Guidelines for Academicians

 The competition will be open to faculty members from recognized institutes/

Universities.
 Two copies of the paper / case study, one soft copy and one hard copy, (not
exceeding 5000 words, 1.5 spaced, Times New Roman font, 12 font size) along
with one page abstract of the paper / case study and the Author’s Curriculum
Vitae should be sent to ssahai@amity.edu & cc to dnair@amity.edu.
 The last date for the receipt of abstract is 15th December 2010. You will be
intimated on the selection of the abstract within one week.
 The last date for the receipt of selected complete paper / case study is 31st
December 2010.
 The verdict of the judges shall be final and no correspondence or appeals shall
be entertained.
 The Best Academic Research Paper / case study will be awarded during the
Valedictory Function.
 Boarding and lodging will be managed by the participants themselves. (A list of
hotels will be provided for the convenience)
 Guidelines for Students

 The competition will be open to all students from recognized institutes/

Universities
 All entries should be sent through the head of the Institute concerned.
 Two copies of the paper / case study, one soft copy and one hard copy, (not
exceeding 5000 words, 1.5 spaced, Times New Roman font, 12 font size) along
with one page abstract of the paper / case study and the Author’s Curriculum
Vitae should be sent at ssahai@amity.edu & dnair@amity.edu
 The last date for the receipt of abstract is 15th December 2010. You will be
intimated on the selection of the abstract within one week.
 The last date for the receipt of selected complete paper / case study is 31st
December 2010.
 The verdict of the judges shall be final and no correspondence or appeals shall
be entertained.
 The Best Student Research Paper / case study will be awarded at the
Valedictory Function.
 Boarding and lodging to be managed by the participants themselves. (A list of
hotels will be provided for the convenience)

Topics

The following are the major areas for the Research Paper Presentations:

MARKETING:
 Strategic Marketing & Planning.
 Product Portfolio Management.
 Consumerization Vs Customization.
 Strategic Branding in Global Market Place.
 Market Logistics and its importance.
 Managing the Supply Chain
 Corporate Communication – Role in Marketing.
 Ethics & Social Responsibility in Marketing.
 Industrial Marketing
 Marketing across the Borders
 “Sensory Branding” - Importance in Marketing
 Customer Relationship Management (CRM)
 Service Marketing: Importance of Innovations

HUMAN RESOURCE ISSUES:

 HRM and the business environment
 Organizational HRM
 Strategic HRM
 People Management
 Industrial Relations & Legal HRM
 Employee Turnover & Attrition
 Training & Development

FINANCE ISSUES:
 Finance & Accounting
 International Finance & Trade
 Merger & Acquisitions
 Derivatives Market
 Banking & Insurance
 Mutual Funds
 Money Management
  Return on Marketing Investments
 Trends in Consumer Finance Industries

ECONOMIC ISSUES:
 Business & Management Development in Transitional Economies
 Business Law
 Economic Development Policies
 Foreign Direct Investment
 International Trade & Management
 WTO

CROSS CULTURAL ISSUES:

 Globalization & Culture
 Managing Cultural diversity & commitment
 Governance in Multiculturalism
 Customer Relationship Marketing across ethnic groups
 Brand Communication in culturally diverse groups
 Human Resource Management & Culture Diversity

INFORMATION MANAGEMENT ISSUES:

 Beyond MIS: Towards DSS, ESS & SIS
 Enhancing Value Chain by bridging Information Technology
 Cyber-laws & Cyber-legislations : Issues for Global Economy
 Role of Industry in bridging the Digital Divide in India
 E-Governance: Implementation & Strategies
 Information Life Cycle (ILC): Implications for Global Organizations
 Evolution in E-Commerce in the next decade
 Internet Overload: The need for a revamp in the global information super-
highway.

GENERAL ISSUES:
 Current Issues in Business, Marketing & Management in
Africa/Australia/Asia/Europe/Latin America/Middle East/North America/South
Pacific
 Entrepreneurship & Small Business Development
 Environment Management & Marketing
 Health care Management
 Tourism & Hospitality Management
 Agri-Marketing
 NGO Marketing

Selected papers/ case studies will be Compiled and Published in the Annual Refereed
Research Journal of Amity International Business School i.e
Amity Global Business Review ISSN 0975-511X

Last date of Submission For Abstract: 15th December 2010

Last date of Submission For Complete Papers: 31st December 2010

For further details contact: Ms. Seema Sahai at ssahai@amity.edu

 13th INBUSH 2011

PARTICIPATION FORM FOR RESEARCH CONFERENCE

Please complete this participation form and return it, by 15th January 2011 to Dr.
Gurinder Singh, Pro-Vice Chancellor, Amity University, & Director General, Amity
International Business School, gsingh@amity.edu

Name : Designation:

Name of Institute: Address:

Phone : Email:

Mobile:

Fax : Postcode :

Fee for Participation in the Summit:

The Fee includes lunch on all three days of the conference and a sight-seeing trip to
Agra and Delhi. (Entrance fee to all the monuments will have to be paid by delegates)

Delegates (India) INR 2,000/-

Students (India) INR 500/-
Delegates (Outside India) £ 100
Students (Outside India) £ 50

All payments should be made by DD or Cheque in favour of Amity Sponsorship Account,

Noida, payable at Noida