Introduction

Dear Respondent,

We are the students of MBA and conducting research on Dawlance Deep Freezer for our
marketing research work. The basic purpose of this research is “Can we replicate the
success of Dawlance Refrigerator on Dawlance Deep Freezer”.

The purpose of this research is to educate the general public and you about actual status
of the Dawlance Deep Freezer in the Market. Your active participation and precious time
to fill up the questionnaire will helpful for us to reach the desired result, more over it’s
your social responsibility to give feedback for the product improvement Your feedback
will be kept highly confidential and only used for academic purpose.

If you want to get the results and finding of this research we will defiantly share with
you. To get the result and findings of this research kindly must fill up the last five
questions.

1- Do you have any Deep Freezer?

…………………………………………………………………………………………..

2- Which company’s Deep Freezer do you like?

…………………………………………………………………………………………..

3- Why do you prefer above mentioned brand?

…………………………………………………………………………………………..

4- Have you ever heard about Dawlance?

…………………………………………………………………………………………..

5- Do you have any of the Dawlance products?

………………………………………………………………………………………….

6- What are the attractive features considered while purchasing deep freezer?

………………………………………………………………………………………
7- You have Dawlance Deep Freezer
• Yes
• No

8- You are satisfied with the customer services of Dawlance.

• Yes
• No

9- You are satisfied with the quality of Dawlance Deep Freezer.

• Yes
• No

10- You are satisfied with the Dawlance warranty.

• Yes
• No
11- Dawlance Deep Freezers available in your nearest specialty store.
• Yes
• No
12- You like the outlook of the Dawlance Deep Freezers.
• Yes
• No

13- You will purchase the Deep Freezer if prices are same, kindly specigy.
• Waves
• Orient
• Dawlance
• PEL
• LG
14- Dawlance after sale services are good.
• Yes
• No
15- Price influence your purchase decision.
• Yes
• No
15- Dawlance Customer Services are good.
• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

16- Dawlance Deep Freezers quality is not good.

• Strongly Agree
• Agree
 • Neutral
• Disagree
• Strongly Disagree
17- The features while purchasing deep freezers are
• Price
• Quality of Services
• Quality of Products
• Comfortable environment
• Friendly staff
18- You heard about the Dawlance from
• Electronic Media
• Print Media
• Word of Mouth
19- After sale services of Dawlance does not meet the customer expectation.
• Strongly agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

20- Select anyone of your favorite outlook of Dawlance Deep Freezers.

• Vertical
• Horizontal
• Reflection Feature
• Design
21- Your nearest traders don’t have the Dawlance products.
• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree
22- While purchasing Deep Freezer your main concern are

Strongly
Strongly
Agree Neutral Disagree
Agree
Disagree
Price
Quality
Promotion
Technology

23- Please specify the gender.

• Male
 • Female

24- Kindly choose your Age bracket.

• 0 - 25
• 26- 35
• 36-45
• 46-55
• 56 and above
25- Choose your income bracket.
• 1-25K
• 26-50K
• 51-75K
• 76-100K
• Above 100k