I am writing to express my interest in the E- Commerce and Online Marketing Manager position

that has been created to support eMarketing efforts at Michael Kors. Having worked for two
years as a marketing work study in the Graduate Arts & Science department at Saint Joseph’s
University, this position is an ideal match for both my experience and education. I feel that both
my work with the administrative staff and faculty in the Graduate Arts & Science department as
well as my coursework in the Haub School of Business at Saint Joseph’s University coincides
with your preferred qualifications.

During my time as a work study, I have managed perspective student interaction from an organic
search/inquiry stage, to application and enrollment. This included daily email communication,
eMarketing campaigns, as well as the regular and quantified assessment of these efforts. I have
helped develop, execute, and ultimately analyze the marketing strategies of the Graduate Arts &
Science department, as well as recommending new ones on an ongoing basis.

My studies as a marketing major and communications minor have provided me with the tools
necessary to excel in this position. My major concentration in marketing has given me a firm
understanding of how to successfully plan and implement a marketing strategy using many
different mediums and upon completion of my communications minor, I am able to
communicate extremely efficiently through social media vehicles such as Facebook, Twitter and
Wordpress. The skills that I have acquired through my education at St. Joseph’s University,
coupled with my work experience as a marketing work study make me a prime candidate for this
position at Michael Kors.

I believe that it is important for a candidate for this position to have an awareness of the
exponential impact that eMarketing and social media strategies are having on the success of all
businesses operating in this age. More importantly though, it is integral to have a firm
understanding of the long-term mission, vision and core-values of the Michael Kors brand and
how eMarketing can contribute to the overall brand image. My personal experience in creating
and maintaining my own blog has also been integral in my understanding of what is necessary to
balance functionality with exposure.

I am eager for this opportunity to contribute to a company that I have admired and respected for
years. Thank you for your time and consideration for reviewing my materials. I look forward to
hearing back from you and to discuss my qualifications and address any questions you might
have.

Sincerely,

Marie Sharlow