Social factors:

Social factors include the demographic and culture aspect of the external micro
environment. These factors affect customer needs and the size of potential market.
People mostly prefer fresh and open milk & rely less on processing milk because
they understand processing milk companies add chemical in milk during process.
But Olper try to change this trend through advertisement and awareness programs.
Processing milk is mostly used in large cities or towns. Companies try to win large
number of customers giving quality or values.

Technological factors:
Technological variables have an overall positive effect on the business. As rate of
innovation and production technology is always in the favor of company.
Technology is particular importance because it has always been the main source of
increase in productivity. Olper uses latest technology and high quality machinery
in the production of milk. Olper used machinery which produced 1800 to 2000
tones milk daily.
Annexure A:
Questionnaire
Factors Affecting the Sales of Olper's Milk
`
Male Female
 Your Age(years)

 16-25
 26-35
 36-45
 Above 45

 Your marital status

 Single
 Married

 Your occupation

 Employed
 Student
 Unemployed
 Others

 Do you Use Olper’s Milk?

 Yes
 No

 Which product do you buy from Olpers Milk?

 Olpers Milk
 Olwell Milk
  Olper Creame

 Do you have problem of availability with Olpers Milk?

 Yes
 No

 Do you have problem of Quality with Olpers Milk?

 Yes
 No

 Are you facing the same problem with other manufacturers?

 Yes
 No

 Do you find any problem with colors of packing of Olpers milk ?

 Yes
 No

 Do you think that Olper should expand its packing department to

fulfill its requirements and to enhance the quality?

 Yes
 No

 Olpers Milk faces the problem due to unequal distribution among

provinces?

 Yes
 No
  Do you prefer substitutes of Olper's Milk ?

 Yes
 No

Annexure B:

ANALYSIS OF DATA COLLECTED FROM

CUSTOMERS

 Interviews

• Face To Face Interview

• Telephonic Interview

 Questionnaires

• Written Questionnaire
• Oral Questionnaire

 Internet

• History of concerning organization

Analysis of Questionnaires
In the end, the analysis of questionnaire is done that how many say yes and how
many no. Each member of responses are counted and then presented in graph
form.

 Do you Use Olper’s Milk?

• Yes 45%
• No 55%

FAN A BASIC NECESSITY

60%
50%
40%
30% Yes No
20%
10%
0%

 Which product do you buy from Olpers Milk?

• Olpers Milk 88%

FAN A BASIC
• Olwell Milk NECESSITY
2%
• Olper Creame 10%
60% Olper milk
50% 88%

40%
30%
olwell milk

20%
10%
olper creame
0%
  Do you have problem of availability with Olpers Milk?

• Yes 40%
• No 60%

FAN A BASIC NECESSITY

60%
50%  Do you have problem of Quality with Olpers Milk?
40%
30% • Yes 30% Yes No
20% • No 70%
10%
0%
FAN A BASIC NECESSITY

80%

60%
 Are you facing the same problem with other manufacturers?
40% Yes No
• Yes 40%
20% FAN
• ANo
BASIC60%
NECESSITY

0%
60%
50%
40%
30% Yes No
20%
10%
0%
  Do you find any problem with colors of packing?

• Yes 10%
• No 90%

FAN A BASIC NECESSITY

100%
80%

60%
Yes No
40%
20%
0%
 Do you think that Olper should expand its packing department to
fulfill its requirements and to enhance the quality?

• Yes 100%
• No 0%

FAN A BASIC NECESSITY

100%
80%
60%
Yes No
40%
20%
0%

 Olpers Milk faces the problem due to unequal distribution among

provinces?
 • Yes 80%
• No 20%

FAN A BASIC NECESSITY

60%
50%
40%
30% Yes No
20%
10%
0%

 Do you prefer substitutes of Olper's Milk ?

• Yes 60%
• No 50%

FAN A BASIC NECESSITY

60%
50%
40%
30%
Yes No
20%
10% RECOMMENDATIONS
0%
These are few recommendations suggested by us for Olpers .These suggestions can
help Olpers to adopt for a more successful operation in Pakistan with large
market share.

• Offer discounts in Ramadan.

• Olwell’s advertising must conform to local values.
• PR Activities mother’s day special sponsorships.
• They should also do advertisement in normal routine as in Ramadan.

• They should provide products on different places.

• They should increase their products.

• Product tests must be conducted in order to realize what additional benefits

could be given with it if possible and in a cheaper way so as to no one will
feel overburdened while buying it.

Conclusion

Olper has build a fine reputation out of a tarnished image and is

in the process of a full turn-around. It has vowed to 'sharpen' its
focus on strengthening internal controls and improving operational
efficiency. Olper’s has woken up the competition. Milk Pak responded
with campaigns of its own to reaffirm the positive equity of its brand
and has largely focused on a message of health, vitality, and strength
through quality milk. Despite dwindling market share “Olper’s is very
strong in terms of consumer quality perception. Our monthly blind taste
show that consumers rate Olper’s significantly higher than Milk Pak”
 Bibliography

• Lectures of respected sir. ZARGHAM ULLAH KHAN

• Principles of marketing
• Information through discussion with managers, employees of org.

• http://www.google.com

• http://www.Olpers.com.pk

• http://www.Engro.com .pk

• http://www.wikipedia.com

• Marketing Management by Kotler 12th Edition.

• Principle of Marketing by Kotler.

• http://www.scribd.com/doc/7759926/Engro-Foods-

• http://www.youtube.com/watch?v=APsHsW9r1Zg

• http://www.youtube.com/watch?v=8lsSmrXWQrA&feature