HanIn Business & Consulting Pvt. Ltd.

Fort, Mumbai – 400 001

Fax: +91-22-22658130
email: postoffice@haninglobal.com

Executive Summary

The HanIn Business

HanIn provides strategic advisory services to medium sized companies from all over the world that
wish to benefit from a China or India presence.

HanIn is the first company of it's kind that operates in both countries. HanIn will leverage this early
mover status and the unique strengths of its innovative business model, to develop its brand as The
Leading Facilitator of relationships in the China & India markets.

HanIn uses technology to operate an innovative business model, which provides top notch domain
expertise in a results based fee model to its customers. This reduces risks and upfront costs for
HanIn customers and creates a super-effective, low cost, operating model for HanIn.

HanIn has empanelled senior professionals and entrepreneurs as execution desks and country
representations. These professionals have decades of business operations and leadership
experience in specific industries.

The Problem

China & India are increasingly playing an indispensable role in global business. They are large
markets, significant investment destinations and an important source of products & services.

The number of companies worldwide that seek to establish a strategic presence in China or India is
growing rapidly. Tier 1 companies have already invested to be directly present in these two countries,
ably assisted by Investment Banks.

Medium sized companies however, prefer an entry strategy with lower costs and risk; They would like
to start with baby steps and scale up as confidence increases. Sadly, these companies face a severe
shortage of service providers who have the requisite sophistication, international perspective,
domain expertise and strong local networks.

Investment Banks have the requisite skills to help but are unable to assist these companies. The high
cost structure of the Investment Banking business model does not allow them to sign up these
companies at a fee that they can be comfortable paying.

The HanIn Solution

HanIn has created a new business model, which combines the key values of a Technology Enabled
business, an Investment Bank and an Incubator, while eliminating the challenges faced by each
model.

The Investment Bank Innovations

Superior cost structure - HanIn is a virtual platform for deal making. The platform is already
proven to attract top of the line domain expertise in a pure results based model, which
ensures that fixed cost structures are radically lower than a typical investment bank, by 90%
or higher, while providing equivalent or superior skills and experience.

Client friendly revenue model – The superior cost structure enables HanIn to offer results
based fee structures which are a mix of cash and revenue royalties. This creates superior

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Fort, Mumbai – 400 001
Fax: +91-22-22658130
email: postoffice@haninglobal.com

scalability of revenues for HanIn while making it easier for medium sized companies to
purchase HanIn services. This is getting proven already through acceptance of this model by
brand name customers and brand name partners.

The Incubator Innovation

The domain experts who have run businesses allow HanIn to provide superior support to
incubations, where HanIn takes significant stakes in start-up companies. The traditional
incubator model could not provide this effectively because of the difficulty they faced in
attracting entrepreneurial domain experts. HanIn is proving the effectiveness of this
innovation with some incubations already beginning to take shape.

The Technology Innovation

Technology has been used effectively for a whole host of applications, including services
delivery and consulting. HanIn is taking it to the next level by using collaboration technologies
to facilitate deal making at the highest level of the value chain. This enhances efficiencies and
productivity while making costs and distance fade away.

HanIn Services

HanIn provides the following services in India & China -

• Establishing strategic sourcing relationships

• Establishment of manufacturing or services delivery entities & facilities, including incubations.

• Getting joint venture partners for market entry or sourcing purposes

• Mergers and acquisitions

• Identifying investment opportunities

• Obtaining finance for the new entity.

Revenue Model

HanIn charges its customers a results based fee. HanIn customers have the choice of paying this fee
as a combination of revenue royalties and cash. Sometimes, specially in the case of start-ups that
have independent exit potential, HanIn will be open to take fees in the form of equity shares in the
venture.

This offers reduced upfront costs and risks for its customers, while enabling HanIn to participate in the
growth and value created by adventurous and aggressive global companies.

Organization

HanIn customer acquisition happens through a global network of high quality, entrepreneurial, well
networked, Country Representatives. These country representatives are supported by strong
execution capabilities in China, India and Hong Kong, represented by Execution Desks.

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 HanIn Business & Consulting Pvt. Ltd.
Fort, Mumbai – 400 001
Fax: +91-22-22658130
email: postoffice@haninglobal.com

Marketing plan

HanIn benefits from a differentiated positioning as “The expert facilitator of strategic relationships in
China and India for medium sized companies”. This will consistently be reflected across all marketing
and corporate communication.

In the first year of HanIn business, HanIn will focus on building its technology, organization and
services ecosystem. The networks of the HanIn team will be the primary source of business. This will
be supplemented by digital direct marketing methods to identified segments in various countries.

Subsequently, HanIn intends to advertise in select international business magazines such as The
Economist. This will be repeated consistently for a period of time to ensure that HanIn reaches its end
of year 3 objectives, i.e. to develop its brand as The Leading Facilitator of relationships in the China
and India markets.

People & Team

The HanIn team building strategy is uniquely positioned to deliver the best results for its customers.
For both, Country Representatives and Execution Desks, HanIn has empanelled professionals who
have run businesses and combine deep business operations and management experience, along
with domain expertise.

In addition, HanIn will constitute a strong Board of Advisers and an Independent Board of Directors
consisting of eminent and accomplished individuals. This will ensure strong support to the HanIn
business and the highest standards of corporate governance.

The HanIn Execution Desks

The following execution desks are already operational with more being added-

Technology, Internet, Mobile (India) - Gopala Krishnan – Entrepreneur, CEO of companies in

China as well as India, professional experience of 20 years. - Mumbai

Technology, Internet, Media, Entertainment (China) - Yansheng Zuo – CEO of international

company in China, Mainland China business experience of 17 years. - Shanghai

Structured Finance (India) - Puneet Goyal – Entrepreneur, Investment Banker, structured finance
professional, experience of 15 years. – Mumbai

Investment Banking, Capital Markets (HK) - Bert Wollen – Wall Street banker, CEO of publicly
listed US companies, entrepreneur, USA + China + India, experience of 30 years. – Hong Kong

IT Services & BPO (India) – Vikas Mujumdar – Ex CTO of market leading Internet Company
rediff.com, Senior Management Leader at International IT Services company, International customers
and large projects, 17 years of experience,

Retail and Consumer products & Services - S Narayan Moorthy – Senior management and
leadership positions at several well known retail and consumer services companies, 25 years of
experience.

Design & Innovation – Manoj Kothari – CEO of industry leading design company. Has spearheaded
design projects for hundreds of global and Indian companies. Widely acclaimed and feted. Visiting
faculty for design at IITs.

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 HanIn Business & Consulting Pvt. Ltd.
Fort, Mumbai – 400 001
Fax: +91-22-22658130
email: postoffice@haninglobal.com

Dentalcare & Healthcare Industry- Dr. Kiran Kelkar – Dr. Kelkar is an entrepreneur and medical
professional with over 20 years of experience.

In addition, partnership agreements have already been signed with Knight Frank (Real Estate
Consulting leader), Equirus (Boutique Investment Bank) among others.

Promoters

HanIn is promoted by Gopala Krishnan and Yansheng Zuo. Both are senior professionals with
considerable experience in business in India and China.

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 HanIn Business & Consulting Pvt. Ltd.
Fort, Mumbai – 400 001
Fax: +91-22-22658130
email: postoffice@haninglobal.com

Country Representatives

Dubai – Sander Den Hartog- Country Representative for UAE & the Middle East region, digital
entrepreneur, CEO of industry leader, venture capitalist, 14 years of business experience

Canada – Titus Sequeira - Country Representative, entrepreneur, investor. 25 years of business

experience.

Germany - Michael Birkel - Country Representative , new media entrepreneur, chairman of industry
leading company, 12 years of business experience.

North Africa – Samarth Prakash - Country Representative , entrepreneur, significant trade

operations and experience across 11 North and West African nations, 20 years of business
experience.

Advisers or Board members

Asad Sultan – Investment Banker, entrepreneur, energy investor, Asia/India CEO of international
banks.- New Delhi / Hong Kong

Wayne Pitout – Global entrepreneur, venture capitalist, industry leader – London

Pallavi Aiyar - Author, feted Journalist & China-India writer – Beijing / New Delhi

Faissal Houhou – Digital media and entertainment professional, global business development
background – Singapore / Paris

Positions expected to be added shortly

USA (West Coast) – Country Representative, entrepreneur, CEO of award winning animation and
graphic arts company, significant experience across Asia and USA.

Board Member – Professor of Entrepreneurship at one of the world’s leading management schools.

Chemicals Desk – MD of one of India's largest and oldest Chemical Companies with over 20 years of
strong domain expertise and experience.

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