Professional Documents
Culture Documents
The algorithms take into account the company’s risk based on product cost © Copyright IBM Corporation 2010
IBM Corporation
along with data from usage monitoring and payment collections to provide a Software Group
comprehensive view of customer behavior. With this insight, staff can identify Route 100
new patterns fraudsters are using to reduce fraud across the industry. The com- Somers, NY 10589
U.S.A.
pany also has a comprehensive view of system controls so it can identify and fix
missing controls in the activation system at a lower cost. Produced in the United States of America
July 2010
All Rights Reserved
“Before implementing Identity Insight, it was impossible to know if two fraud-
IBM, the IBM logo, ibm.com, Let’s build a
sters were using a similar name or if there was repeated fraud at the same
smarter planet, smarter planet, the planet icons
address,” says Martinez. “Now we can see the links and ask the customer for and InfoSphere are trademarks of International
more information before we complete the order.” Business Machines Corporation in the United
States, other countries or both. A current
list of IBM trademarks is available on the web at
According to Martinez, with InfoSphere Identity Insight, Bouygues Telecom “Copyright and trademark information” at
didn’t experience the financial losses its competitors did from iPhone theft. The ibm.com/legal/copytrade.shtml
information gathered also helped lead to the arrest of nearly a dozen people Other company, product or service names may be
participating in a subscription scam. trademarks or service marks of others.
IMC14572-USEN-00