Bachelor of Mass Communication

The Bachelor of Mass Communication began in semester 1 2002.

This degree has been designed to develop critical, articulate and employable graduates and
offers five major areas of study that have been tailored to meet industry demand.

These major areas of study have a practical and applied emphasis giving students real life
industry skills in:

Communication and Media Studies

Journalism
Media Production
Organisation and Business Communication
Professional Marketing
Public Relations

Students will be able to complete the 24 subjects of the degree by;

Selecting two majors from either Communication and Media Studies, Journalism (Print and
Broadcast), Media Production (Audio, Video and Multimedia), Organisation and Business
Communication, Professional Marketing and Public Relations.

Selecting up to 4 additional courses from the majors above together with another 6 courses
from elsewhere in the Faculty of Arts.

Choose from the following subject areas

Communication and Media Studies Journalism

Communication, Media and Society Introduction to Journalism
Television Texts and Institutions News Reporting
Communication and Social Control Public Affairs Reporting
Communication and the Culture Industries Radio Journalism
Cinema: Text and Industry (ONC) Publication Layout and Design
New Hollywood Cinema (EXT) Media Law and Ethics
Communication and Environment Feature Writing
Communication, Technology and Policy Broadcast Reporting
Introduction to Communication Research Independent Study
Broadcast Newsroom
Journalism Publication

Media Production Major (Audio) Public Relations Major

Fundamentals of Media Principles and Practice of Public Relations
Introduction to Professional Writing for
Reputation Management
Digital Media
 Audio Production Writing for Public Relations
Elements of Multimedia Community Consultation and Development
Broadcast Radio Issues Management and Strategic Planning
Media Production Project A Public Relations Practice and Techniques
Media Production Project B Public Relations Project

Media Production Major (Video) Media Production Major (Multimedia)

Introduction to Professional Writing for
Fundamentals of Media
Digital Media
Computer-based Video Production for Web
Audio Production
and Multimedia
Elements of Multimedia Elements of Multimedia
Television Production Audio Production
Documentary Production Multimedia Contexts
Media Production Project A Web Design and Production
Media Production Project B Advanced Multimedia Project (2 units)

Organisation and Business

Professional Marketing
Communication
Consumer Behaviour Introduction to Marketing
Reputation Management Consumer Behaviour
Issues in Organisational Communication Promotion Management
Promotion Management or Elements in
Multimedia or Communication, Technology Marketing Channels
and Policy
Issues Management and Strategic Planning International Marketing
International Comparisons in Human
Services Marketing
Resource Management
Organisational Change and Development Electronic Marketing

Course Costs
HECS - normal rates will apply for Australian students.

FFPOS - full fee paying overseas students should contact the University of Southern
Queensland or its representatives for current rates.

For further information contact us