Professional Documents
Culture Documents
May 2007
TABLE OF CONTENTS
1. GENERAL INFORMATION ............................................................................................................... 3
2. THE ECONOMY ................................................................................................................................. 5
2.1 Economic Indicators......................................................................................................................... 5
2.2 Structure of the Economy............................................................................................................ 5
2.3 Prices and Income ............................................................................................................................ 6
2.4 Economic Outlook....................................................................................................................... 7
2.5. Overview of Trade....................................................................................................................... 7
2.6 Exports ............................................................................................................................................. 7
2.7 Imports ........................................................................................................................................ 8
3. GENERAL MARKET FACTORS ....................................................................................................... 9
3.1 Distributions and Sales Channels ..................................................................................................... 9
3.2 Retail Sector..................................................................................................................................... 9
3.3 Agents and Distributors............................................................................................................. 10
3.4 Transport and Communication....................................................................................................... 11
4. MARKET ACCESS............................................................................................................................ 13
4.1 Customs Tariffs.............................................................................................................................. 13
4.2 Taxation ......................................................................................................................................... 13
4.3 Non Tariff Barriers.................................................................................................................... 14
4.4 Labelling and Marking Requirements ....................................................................................... 15
4.5 Patents, Trademarks and Copyrights ......................................................................................... 15
5 INVESTMENT PROFILE.................................................................................................................. 17
5.1 Business Facilities ..................................................................................................................... 19
5.2 Telecommunications ................................................................................................................. 19
6. CULTURAL PRACTICES................................................................................................................. 20
6.1 Business Hours .......................................................................................................................... 20
6.2 Visa Requirements .................................................................................................................... 20
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Female= 78.85 (2006 est.) Climate: The climate is tropical
moderated by the trade winds and
Total Fertility Rate: 1.79 children maritime influences. The annual mean
born/woman (2006 est.) temperature is 25°C (77°F). Annual
rainfall averages from very heavy in the
Ethnic Composition: Black and northern mountains and moderate in the
Mulatto: 90%; White: 5%; East Indian, south central plain of Lamentin, to the
Lebanese and Chinese: less than 5%. very light on the semi arid southwest
coast. From June to October, the country
Religion: Roman Catholic: 95%; is susceptible to hurricanes.
Hindu and Pagan African: 5%.
Geography and
Education: Education is compulsory Topography: One of the Windward
through to the primary and secondary Islands in the Eastern Caribbean,
levels. There are 269 primary schools Martinique lies about 360 miles of
and 77 secondary schools. The southeast Puerto-Rico, with Dominica to
enrolment in the 2005/2006 term was the north and St. Lucia to the south. It is
99451 pupils. The University Antilles- 6,850 kms from Paris; 3,200 kms from
Guyana in Martinique focuses on New York. The Caribbean Sea is on its
economics, politics, law and the western coast and the Atlantic Ocean on
humanities. There is also a Master its east. The island consists of many
Formation University Institute (IUFM) volcanic peaks, dense rain forest in the
for teachers’ training; as well as an mountains and narrow fertile valleys;
informatics school and an international coastline formed by numerous coves and
business and management school run by harbors with many small islets off the
the Chamber of Commerce and Industry east coast.
of Martinique. Other organisations
provide job specific and other vocation 6.6.2 Public Holidays
training.
New Year’s Day January 1
Adult Literacy: 92%; Male: 90%; Lenten Carnival February 23-24
Female: 90%. Good Friday April 6
Easter Monday April 9
Health: There is one University Labour Day May 1
hospital; 6 private hospitals; two clinics 1945 Victory Day May 8
with a total of 1, 739 beds; 871 doctors Ascension Day May17
and 145 pharmacies. Abolition of Slavery May 22
National Day July 14
Land Use: Arable land: 8%; Assumption Day August 15
Permanent crops: 8%; Permanent All Saints’ Day November 1
pastures: 17%; Forest and woodland: All Souls’ Day November 2
44%; Other: 23%. Armistice Day November 11
Christmas Day December 25
Irrigated Land: 40 sq. km
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with tourism as the leading foreign
2. THE ECONOMY exchange earner supported by
agriculture (bananas, sugar cane and
2.1 Economic Indicators pineapples) which traditionally was the
key sector. The tertiary sector
contributes about 80% of value-added,
National currency: Euro (€). mainly non-market services and
Exchange Rate: US$ 1.35 = € 1.00 wholesale and retail trade.
(floating rate)
The economy is made up of many small
Balance of Payments 2006: Exports: companies. In 2005, some 17,244
US$ 818 million; Imports: US$3,483 enterprises were registered and it is
million estimated that some 1 500 business are
created annually. Most of these
Gross National Product 2005: S$ 7.4 businesses are in the service sector. See
billion Table 1.
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rest of Europe are the main sources of 7.3 % decline on the 4,349 tonnes
tourists followed by the United States. In produced in 2005.
2006, 90% of the visitors were from
mainland France. See Table 2. Martinique also produced notably
quantities of melons, avocados, other
2.2.2 Agriculture fruits and vegetables, and flowers. The
country’s agriculture sector has good
Agriculture was the key source of potential judging from its fertile soils
income for the country but it now and its wet tropical climate.
accounts for only about 6% of the
country’s gross domestic product. This 2.2.3 Manufacturing
change in fortunate can be linked to the
decline in sugar and bananas which has The light industry employed about 13.9
been taking place over time. per cent of the population. It includes
Recent changes in the preferential food processing, building materials,
treatment which Europe extended to its chemical plants, printing, and petroleum
former colonies have negatively affected refining. The agro-food sector is the
Martinique’s agriculture sector. Sugar largest and includes sugar and run
and banana producers have been facing production as well as fruit and vegetable
stiff competition for market share from processing. In 2006, there was a 7.3%
more price efficient overseas producers decline in rum production with 74,824
but they remain import sources of gallons produced. Generally most of the
foreign exchange and local employment. rum is exported to Mainland France.
See Table 3.
The country has been encouraging
Not only has the level of bananas industrial development under a special
exports fallen (5%) but the average price tax system called “dispositif de
paid to producers experienced a 39% defiscalisation” since 1986. In addition
drop. The exported quantities fell from five industrial zones are in operation.
€432.70 a tonne in 2005 to €264.80 a
tonne in 2006. However planters
received compensatory financing which 2.3 Prices and Income
helped to relieve some of the stress in
that section. Exports in 2006 stood at Generally prices in Martinique are
216, 827 tonnes falling from 228,538 higher than those in metropolitan France.
tonnes in 2005. This fact is evident from an examination
of retail prices between January 1990
Sugar is still very important to and December 2005. During that period,
Martinique’s economy providing direct prices in Martinique grew by a
benefits from the production of rum and cumulative 36% compared to 33% for
sugar. There are also indirect benefits the metropolis and in 2006, Martinique’s
through its by-products, such as the prices rose by 2.4 % compared with
molasses or the straw, which can be used Metropolitan France’s 1.7%. This price
as a source of energy, animal feed or increase was linked to the rising price of
natural fertilizers. An estimated 4,073 oil. Martinique’s minimum wage set at
tonnes of sugar was produced in 2006, a €8.44 or about US$11.39 per hour at
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July 1, 2007 represents an increase of intelligence and knowledge industries to
2.1% from the 2006 level. However the improve the lot of disadvantaged
unemployment rate is high about 25.2 % communities and improve the country’s
and a large number of people are competitiveness.
receiving benefits via the RMI
(minimum income paid by the welfare
state) system. 2.5. Overview of Trade
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2006 continued this trend. An estimated
20% of the goods exports went to
Metropolitan France which was also the
source of 56% of the imports. Nearly all
of the bananas exported from Martinique
as well as more from 43% of rum (the
balance is exported in Guadeloupe and
Guyana) went to the mainland.
2.7 Imports
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the French distributing giant, Promodes
that also operates in French Guiana and
3. GENERAL MARKET Guadeloupe.
FACTORS
Sogedial has many subsidiaries:
Martinique has a sophisticated Berthier, Martinique Frais, Sofrima,
distribution and retail system which Promo Cash and Fabre, S.A. Its closest
displays trends, historical and current, competitors are Rene Lancry, S.A. and
similar to Guadeloupe’s. Competition in Multigros which supplies other retailers.
the distribution sector is intense George de Negri and Sodicar are smaller
especially among the five large wholesalers.
influential importers. The retail network
is comprehensive and includes small and The four larger wholesalers have
medium sized family-owned firms that extensive facilities for storage, handling
traditionally were the dominant players and distributing food products,
in the local wholesale and retail trade.
They are losing their dominance to
increasingly popular larger outlets like 3.2 Retail Sector
supermarkets and hypermarkets which
are providing stiff competition with Hypermarkets command more than
respect to price and variety of items on 32,000 sq. ft. of floor space and are able
sale. These new players have influenced to offer cheaper prices and a wider
a change in consumer buying patterns. variety of items than other outlets.
Euromarché (Carrefour), Hyper U,
This is evident by the tendency to buy in Primistéres Reynoird and Le Phare are
large quantities, to seek opportunities for the major ones in Martinique. The cost
discounts and to use credit cards, debit leaders are Groupe Primistéres Reynoird
cards or cheques as a means of payment. retail outlets Ecomax, Match, and Cora
Specialized chain stores are also as well as Leader Price.
becoming very prevalent. Needless to
say in such competitive environment Martinique also has a number of
advertising is very popular and a supermarkets - retailers with over 8,000
necessity. sq. ft. of floor space- and several small
country shops, green grocers, and
butchers. Especially in the rural areas,
fresh produce, fish, meat and poultry are
3.1 Distributions and Sales sold in open markets and covered public
Channels markets but prices at these outlets are
usually higher than those offered by the
There are five major food importers: supermarkets and hypermarkets.
Sogedial Martinique, Rene Lancry, S.A.,
Multigros, and Ets. George de Negri and The other retail outlets include large
Sodicar. specialized stores which offer wide
choices of a special type of goods and
Several small wholesalers were bought emphasize competitive prices and
and merged by Sogedial, a franchise of customer service. The most popular
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examples in Martinique are furniture and social security and retirement/pension
do-it-yourself equipment stores. benefits.
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As a French Overseas Territory, the many seaport facilities. Among them
European Commission directives are are Pointe des Grives, a container
followed with regards to consumer terminal with a 450 metre (m) long quay
protection. There are safety requirements and water height of 14 metres and the
for consumer products such as sports and Old Terminal which caters exclusively
playground equipment, childcare to non-container traffic and is 418m long
articles, lighters and most household with a water depth of 12m. Cruise traffic
products such as textiles and furniture. has access to three quays; Quay of
In addition, France has laws to protect Tourelles (North and South) which is
public health and the consumer interests 325m long and 11m deep; Annexes
and to deal with fraudulent practices and Quay, 180m long and 9m deep; and the
infringement of economic regulations. Cruise Terminal of Pointe Simon (East
Martinique generally follows France’s and West) that is 270 m long and 10m
lead. deep. The other facilities include The
Wharf which is the deepest harbour at
3.3.2 Payment Terms 17m, West Quay, Radoub Basin, Cargo
Boat Quay, Hydro-base Quay and
The usual terms of payment are: Tourelles Board. La Trinite is another
important port.
• Commercial letters of Credit
• Sight and time draft Some of the maritime cargo lines which
• Bank transfers stop at Martinique are Compagnie
• Certified checks Generale Maritime (CGM) Bermuth
Lines, Chargeurs Delmas, Columbus
3.3.3 Sales Promotions and Facilities Lines, Crowley American Transport,
Louis Dreyfus, Marseille Fret, Nedloyd
Consumers’ choices are influenced by Lines, Nippon Yusen Kaisha, Seaboard
price, quality and after-sale service but Marine, Suriname Line, Tecmarine
they are also swayed by advertisements Lines, Tropical Shipping, and UIM.
and lured by promotions and lifestyles CGM has links to Europe, Cuba and the
depicted by the mass media. All Caribbean and Latin America.
advertising, labelling, instructions and
promotional programmemes must be in In 2003, an estimated 2,750,000 metric
French. Selling products or services in tonnes of goods traffic passed through
Guadeloupe is similar to what obtains in the port as well as 587 000 passengers
other Caribbean countries. including 292 000 inter-island
passengers. Ferry services link Fort-de-
France with main resort areas, Troise-
Ilets and Sainte-Anne.
3.4 Transport and Communication
3.4.2 Air Transport
3.4.1 Shipping
In 2007, Martinique’s only international
As suggested by its name, Port de Fort- airport was renamed Martinique-Aime
de-France is located in the capital. It is Cesaire Airport in honour of poet, Aime
also the major port on the island with Cesaire who was also a deputy in the
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lower house of France's parliament for
almost 50 years. The international
airport, which was formerly called the
Fort-de-France/Lamentin Airport, is
located about 7.5 miles from the capital
and ranks ninth among French airports
for passenger traffic and third for jumbo
jet traffic. The airport has an air terminal
which is 24,000m2 and an air freight
terminal of 9,400m2. In 2004, 13,003
metric tonnes of freight traffic and
1,615,561 passengers passed through the
airport.
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The following documents are generally
required by Martinique’s customs for
4. MARKET ACCESS imports:
• Bill of lading or Airway bill
• Commercial invoice – written in
4.1 Customs Tariffs French or carrying a translation
• Certificate of origin
As an Overseas Department of France, • Transit document (T1 or T2) if
Martinique’s import policy agrees with the goods passed through a
that operating within the European European Union country.
Union (EU). Imports from non-EU • EUR 1 circulation certificate (for
countries are therefore subjected to a exemption of certain taxes as an
Community Integrated Tariff (TARIC) ACP member)
system, and the tariff schedule is based • Proof of compliance with French
on the Harmonized Commodity standards
Description and Coding System (HS). • Phyto-sanitary, fumigation or
disinfection, zoo-sanitary
The taxes which are applied include certificate where relevant.
General Customs Tax, the Octroi de Mer
Tax (OM), Additional Tax to the Octroi Most goods are liberalisation but a few
de Mer Tax (DAOM) and Value Added require an import licence which can be
Taxes which are applied on a product- obtained from the office of the Prefect of
by-product basis. Goods coming from Martinique. Goods must be shipped
African Caribbean and Pacific countries before the expiry date.
are exempted from general Customs Tax
because Martinique is a fellow ACP
country. These exempted countries must 4.2 Taxation
however complete an EUR1 form (for
postage) to be allowed to enter duty-free. 4.1.1 Internal Taxes
Import duties are calculated on an ad The “Octroi de Mer” (O.M): All
valorem basis, i.e. expressed as a products whether imported or produced
percentage of the value of imported in French Overseas Departments are
goods. This dutiable value is the generally subjected to these dock taxes.
“transaction value” plus freight, However, there are some exceptions:
insurance, commissions, and all other undertakings whose turnover is less than
charges and expenses incidental to the French Francs 3.5 million are not liable;
sale and delivery of goods to the point of Regional Councils can determined that
entry into the EU customs territory certain transactions relating to categories
(including the French Overseas of local products will be totally or
Departments). The invoice price is used partially exempted by applying a zero or
as the transaction value providing there reduced rate. This tax is 2.5% plus an
is no relationship between the seller and 8.5% VAT. The VAT is reduced to 2.1%
the buyer. on food and medical products.
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The value-added tax: This is applied on when they are being imported into
the “tax excluded price”. All imports, Martinique. If they are being sent via the
except cigarettes, have an “overseas tax” parcel post, the types of samples must be
of between 5 % and 25% of duty value. clearly identified.
Cigarettes attract a tax of 73 %. VAT
must be added to the price of all goods Samples of commercial value can also
and services sold. enter duty free and tax free, however a
bond or deposit of the total amount of
Additional levies: These are used to duties and taxes must be supplied. This
protect national industries, for example, money is refunded if the samples are re-
fishing and textile. Imports of these exported within a year. An ATA Carnet
products are subjected to a special levy. can be used instead of this deposit.
Excise taxes are charged on alcohol and
oil products. An ATA Carnet is an international
customs document which simplifies and
The quay tax: Corresponds to a tax for streamlines customs entry procedures for
the unloading of goods. There are two merchandise imported to participating
rates, according to the size container countries for a year. They may be used
used for transportation: US$6 for 20 ft for commercial samples, professional
containers and US$11 for 40 ft equipment, and goods destined for
containers. exhibitions and fairs. They are accepted
in Martyinique as a guarantee that all
4.1.2 Import Licensing customs duties and excise taxes will be
paid if any of the items covered by the
As part of the European Union, imports carnet are not re-exported within the
from third countries (non-European time period allowed. Advertising matter
Union countries) are subjected to attracts duties.
regulation. Liberalized imports may be
imported without an import license. A
limited number of products considered
to be sensitive may require a specific 4.3 Non Tariff Barriers
import licence. These non-liberalized
goods need a specific import licences 4.3.1 Foreign Exchange Controls
which is issued by the Office of the
Prefect of Martinique. Such licences are Martinique does not place restrictions on
usually valid for six months from the the repatriation of profits, service fees,
date of issuance and can be extended for interest or royalties. However, an
an additional 30 days if a justifiable approved bank must be used and the
reason is provided. investment must be one which was
authorized by the government officials.
4.1.3 Samples and Carnets Bank transfers are generally used for the
transfer of money overseas or into
Samples that carry no commercial value Martinique and through approved
do not attract duties and taxes. Shipping banking intermediaries by bank
documents must specify that such transfers.
samples are of “No commercial value”
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4.4 Labelling and Marking 4.5 Patents, Trademarks and
Requirements Copyrights
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after the owner’s death while software
copyright is valid for 25 years after
creation. It must be noted that software
designed by a salaried employee is
owned by the employer.
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N.B This was taken from Doing Business with Martinique 2001-2006 produced by Caribbean
Export Development Agency
are Zone de Gros de La Jambette at Fort-
de-France; Place d’Armes industrial
Among the opportunities which exist for zone and La Lezarde industrial zone at
investment are: Lamentin; Petite-Cocotte industrial zone
• Industry - food processing and at Ducos and La Laugier industrial zone
manufacturing PVC sections; at Riviere-Salee.
• Tourism - diversifying supply
and development of related
business, for example, by
modernizing existing hotels, 5.2 Telecommunications
creating adventure parks,
recreational villages and theme- The country boosts an ISDN network
type restaurants and museums; with international dialing, local access to
• Cottage industries, for example, Internet with high speed connection
small scale paper manufacturing through ADSL and SL as well as a
from banana industry recycling cellular phone network which provides
and soap manufacturing; 99% of population with mobile signal.
• Services - tertiary services for Some important statistics are:
individuals, assistance for the
elderly, day nursery and, • Fixed line phones per 100 people
• Service provision for businesses 44.47 (2001)
like pooled services including • Mobile cell phone per 100 people
marketing and human resource 74.78 (2004)
development. • Computers per 100 people
20.76 (2004)
• Internet users per 100 people
5.1 Business Facilities 32.83 (2005)
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proof of lodging when staying
6. CULTURAL PRACTICES with friends or relatives) or rental
agreement
• Emergency medical insurance for
6.1 Business Hours the duration of stay.
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Apse Gouraud
7. CONTACTS 97233 Schoelcher
Tel: (596) 61 61 77
7.1 BUSINESS AND Fax: (596) 61 22 72
GOVERNMENT ORGANISATIONS
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Hotel des Finances de Forte-de- • Association Martiniquaise pour
France la Promotion de l’Industrie
Route de cluny-BP605 Centre d’Affairs de la Martinique
97261 Fort-de-France Bat Pierre
Tel: (596) 59 55 00 2ème étage
Fax: (596) 63 00 66 Californie
97232 Le Lamentin
• Regional Council of Martinique Tel: (596) 50 74 00
(Conseil Regional de la Fax: (590) 50 74 37
Martinique)
Rne Gaston Deferre-cluny
97262 Fort-de-France -BP 601
Tel: (596) 59 63 00 7.2 SHIPPING AGENTS
Fax: (596) 72 68 10
Website: www.cr-martinque.fr • Antilles Trans Express
E-mail: servicecooperation@cr- Bassin Radoub Quai Ouest
martinque.fr 97200 Fort-de-France
Tel: (596) 63 21 11
• Customs Department Fax: (596) 63 34 47
(Direction Inter-régionale des
Douanes) • C.A.M.A (Compagnie d’Agence
Cluny Quartier Plateau Roy BP Multiples Antillaises)
630 44 Rue Garnier Pages
97200 Fort-de-France 97200 Fort-de-France
Tel: (596) 63 04 82 Tel. (596) 713100
Fax: (596) 63 61 80 Fax. (596) 635440
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9 Resid. La Sylve rue Gardenia (Staff training consultant)
97232 Fort-de-France
Tel. (596) 60 49 00 • Gidef Martinique
Fax. (596) 60 51 70 Jeanne d’Arc Quartier Petit-Pre
(Foreign trade consultant) 97232 Lamentin
Tel: (596) 506811
• G.M Conseil Fax: (596) 506901
57 Avenue Condorcet (Staff training consultant)
97200 Fort-de-France
Tel: (596) 60 56 86 • Colagest
Fax: (596) 71 66 40 Z.I Petite Cocotte
(Foreign trade consultant) 97224 Ducos
Tel: (596) 56 37 66
• Millon-Devignes Michelle Fax: (596) 56 37 56
76 bis rue Devard Ambroisine (Consultant in organization
97200 Fort-de-France administration & management)
Tel: (596) 75 59 19
(Business and Management • Kappa Consultant
consultant) Resid. Beau Pre 3 Rte. Du Phare
97200 Fort-de-France
• K.P.M.G (Fiduciaire de France) Tel: (596) 61 07 92
Centre d’Affaire de Dillon Fax: (596) 61 91 74
Valmeniere Bat. D (Consultant in organization
97200 Fort-de-France administration & management)
Tel. (596) 50 16 30
Fax. (596) 50 55 49 • Top Management
(Auditor) Resid. Allende Morne Dillon
97200 Fort-de-France
• Janvier Romain (Auditor) Tel: (596) 73 10 38
Bat. A Centre d’Affaire Fax: (596) 73 10 46
Californie (Consultant in organization
972232 Lamentin administration and management)
Tel: (596) 50 96 00
Fax: (596) 50 96 01 • Sogestrat
4 Rue Anatole France
• C.G.F (Comptabilite Gestion 97200 Fort-de-France
Fiduciaire) Tel: (596) 60 17 09
Voie 5 rue Prof. Garcin Fax: (596) 60 17 10
97200 Fort-de-France (Market research)
Fax: (596) 64 22 24 (Auditor)
• M Consultant-Groupe IPSOS
• J.P.P Formation et Conseil Hab. Desfourneaux
36 lot. La Moville Balata 97212 St. Joseph
97200 Fort-de-France Fax: (596) 57 93 20
Tel: (596) 647676 (Market Research)
Fax: (596) 647666
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• Despointes Claude
Centre Dillon Valmeniere
97200 Fort-de-France 7.4 BANKING INSTITUTIONS
Tel: (596) 60 35 24
Fax: (596) 60 41 02 •Central Bank
(Advertising consultant) Caisse Centrale de Cooperation
Economique
• Havas Martinique BP 804, 12 Bld. Du General de
Rue Pietonne ZAC Riviere Gaulle
Roche 97200 Fort-de-France
97200 Fort-de-France Tel: (596) 73 31 02
Tel: (596) 42 56 78
Fax: (596) 42 56 60 •
Commercial Banks
(Advertising consultant) Banques des Antilles Francaises
(B.D.A.F)
28 rue Lamartine
97200 Fort-de-France
Tel: (596) 60 72 72
• Crea Com
20 Rue Robespierre
97200 Fort-de-France
Tel: (596) 70 52 21 • Banque National de Paris (BNP)
Fax: (596) 70 52 22 Cite Artisanale Dillon
(Advertising publisher) 97200 Fort-de-France
Tel: (596) 75 08 18
• Kromwell Jean-Marc
20 lot. Alizes Redoute • Caisse Regionale du Credit
97200 Fort-de-France Agricole Mutuel
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Place d’Armes rue Case-Negres
97232 Lamentin
Tel: (596) 66 59 39
Fax: (596) 51 51 37
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8. APPENDICES
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Table 6: Hotel stock
N.B. This includes tubers, roots and bulbs; Fresh and dry vegetables
Source : Agreste - Statistique Agricole Annuelle
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