International Marketing

Dr. Amr Kheir El-Din

ASSIGNMENT ONE
REPORT ABOUT 5 COMPANIES/ MISSION, PRODUCT MIX, STRATEGIES
By: Haytham A. Saidum
 Global 500 by Countries 2010

No. of the No. of the

Country Country
Companies Companies
1 Australia 9 20 Malaysia 1
2 Austria 2 21 Mexico 4
3 Belgium 5 22 Netherlands 12
4 Brazil 6 23 Norway 1
5 Britain 26 24 Poland 1
6 Britain/Netherlands 1 25 Portugal 1
7 Canada 14 26 Russia 8
8 China 37 27 Saudi Arabia 1
9 Denmark 2 28 Singapore 2
10 Finland 2 29 South Korea 14
11 France 40 30 Spain 12
12 Germany 39 31 Sweden 6
13 Hungary 1 32 Switzerland 15
14 India 7 33 Taiwan 6
15 Ireland 2 34 Thailand 1
16 Israel 1 35 Turkey 1
17 Italy 10 36 U.S. 140
18 Japan 68 37 Venezuela 1
 Global 500 by Industry 2010
Industry Companies Industry Companies
Advertising, Marketing 2 Insurance: Life, Health (stock) 14
Aerospace and Defense 12 Insurance: Life, Health (Mutual) 8
Airlines 6 Insurance: Property and Casualty (Stock) 12
Apparel 2 Internet Services and Retailing 2
Automotive retailing, services 7 Mail, Package, and Freight Delivery 6
Banks: Commercial and Savings 62 Metals 20
Building Materials, Glass 6 Mining, Crude-Oil Production 13
Chemicals 10 Miscellaneous 6
Computer Software 2 Motor Vehicles and Parts 30
Computers, Office Equipment 9 Network and Other Communications Equipment 5
Construction and Farm Machinery 3 Petroleum Refining 49
Diversified Financials 5 Pharmaceuticals 12
Electronics, Electrical Equip. 15 Pipelines 2
Energy 11 Railroads 3
Engineering, Construction 18 Semiconductors &Other Electronic Components 3
Entertainment 5 Shipping 4
Food and Drug Stores 22 Specialty Retailers 29
Food Consumer Products 5 Telecommunications 21
Food Production 4 Temporary Help 3
Food Services 3 Tobacco 4
General Merchandisers 10 Trading 9
Health Care: Insurance and Managed Care 5 Utilities 19
Health Care: Pharmacy and Other Services 3 Wholesalers: Electronics and Office Equipment 3
Household and Personal Products 4 Wholesalers: Food and Grocery 3
Industrial Machinery 4 Wholesalers: Health Care 6
Information Technology Services 2 Total 500
 Global 500 by Region 2010

Region Companies

Europe 187

America 165

Asia & Oceania 148

500
 GENERAL MERCHANDISING INDUSTRY

1- WALMART 2- TARGET
3- MACY’S 4- JC PENNEY 5- NORDSTORM

Company Ranked
1 Wal-Mart Stores 1
2 Target 30
3 Sears Holdings 48
4 Macy's 103
5 J.C. Penney 133
6 Kohl's 135
7 Dollar General 195
8 Nordstrom 270
9 Family Dollar Stores 305
10 Dillard's 348

General Merchandising Industry - Fortune 500 Rank

 WALMART
Ranking no. 1 in Fortune 500 (USA)
Mission:

Saving people money so they can live better.

Sam Walton (CEO) said:

“If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s
like to save and have a better life.”

Product Mix:

Walmart offers many different products to suit every possible need of their customers. From automobile repair
services to groceries to a variety of products in between, it is a one-stop shopping excursion for most of their
customers. They also produce private label goods, such as Great Value, Sam's Choice, and Equate. They even have a
real estate division for commercial development.

1- Walmart Discount Stores (1962)

• Family apparel • Automotive products
• Healthy and beauty aids • Home furnishings
• Electronics • Hardware
• Toys • Sporting goods
• Lawn and garden items • Pet supplies
• Housewares
• Jewelry
2- Walmart Supercenters (1988)
• Bakery goods • Deli foods
• Meat and dairy products • Frozen foods
• Fresh produce • Canned and packaged goods
• Dry goods and staples • Condiments and spices
• Beverages • Household supplies
• Tire & Lube Express • Pharmacy
• Brand-name restaurants • Health clinic
• Portrait studio and • Employment Agency
one-hour photo center

3- Walmart Neighborhood Markets (1998)

• Fresh produce • Drive-through pharmacy
• Frozen foods • Deli foods
• Health and beauty aids • Pet supplies
• Stationery and paper goods • One-hour photo center

4- Market Side (2008)

• ENTRÉES AND SIDES inspired by classically trained chefs and served in minutes.
• An assortment of HOT FOODS like pizzas, roasted chickens, soups and breads
• Daily deliveries of fresh produce, meats and flowers for GUARANTEED FRESHNESS.
• A vast assortment of wines, with over 200 under $10.*
• Plus, all the GROCERY BRANDS you want at low, low prices!
Strategies:

Walmart sell in discounted price

They are known around the world as the company that helps customers save money so they can live better. they are
also well known for their unique corporate culture. Sam Walton built this business on values and morals. Those rules
and customs have helped them become one of the world’s most admired companies.
Some of the implemented rules:
• Open Door:
They believes open communication is critical to understanding and meeting our associates’ and our customers’ needs.
Associates can trust and rely on the open door.

• The 10 foot rule: (Secret to customer service)

Sam Walton encouraged associates (employees) to take this pledge with him: "I promise that whenever I come within
10 feet of a customer, I will look him in the eye, greet him, and ask if I can help him."

• 3 Basic Beliefs & Values

Their unique culture has helped make Walmart one of the world’s most admired companies. Since Sam Walton
opened Walmart in 1962, our culture has rested on three basic beliefs. We live out these beliefs each day in our
interactions with our customers and each other.
 TARGET
Ranking no. 30 in Fortune 500 (USA)

Mission:

The mission is to make Target the preferred shopping destination for our guests by
delivering outstanding value, continuous innovation and an exceptional guest
experience by consistently fulfilling our Expect More. (Pay Less) brand promise.
They Say; To support our mission, we are guided by our commitments to great value, the
community, diversity and the environment.

Product Mix:

N/A
Strategies:

• Community Giving
Target is committed to making our communities better places to live. That's why we give 5% of our income to support
education, the arts, social services and volunteerism.

• Diversity
Diversity is a core value throughout every area of our company. It's integral to how we select our merchandise, design
our stores, build our team and welcome our guests.

• Protecting the Environment

At Target, we know that what's good for the environment is good for everyone. From recycling shopping carts to
donating overstocked groceries, our programs are making a real impact.

• Focus on Design
- Store Experience: Every Target store is designed to meet the same goal: Make every Target shopping trip an easy,
enjoyable experience for every guest.
- Innovations: Design is about more than just good looks. It’s about creating solutions that surprise and delight our
guests.
 MACY’S
Ranking no. 103 in Fortune 500 (USA)

Mission:

Our goal is to be a retailer with the ability to see opportunity on the horizon and have a
clear path for capitalizing on it. To do so, we are moving faster than ever before,
employing more technology and concentrating our resources on those elements most
important to our core customers.

Product Mix:

Department Store

Luxury Department Store

Strategies:

• Developing:
• Online Businesses.
• Private Brands. (Alfani, American Rag, Charter Club, Hotel Collection, I.N.C and Style&co.....)
• Exclusive Merchandise Grows. (Tommy Hilfiger, Donald Trump and others.)
• Customer-Centric Approaches.
• Attracting and Developing talent. They have the most skilled people in every position throughout their
organization. (Recruiting the Best in Retailing, Learning and Development, Leadership Institute, STAR Academy)

• Business Strategy Refreshing:

They have refreshed their four strategic priorities – Assortment, Value, Shopping
Experience and Marketing
 JC PENNEY
Ranking no. 133 in Fortune 500 (USA)

Mission:

To be our customer's first choice for affordable fashion and quality as we enhance the
quality of her life by being Bigger, and Bolder."

Product Mix:

N/A
Strategies:

JC Penney is executing a strategic Long Range Plan that consists of four integrated
strategies aimed at building a deeper, more enduring relationship with our customers,
increasing the engagement and retention of our Associates, and delivering industry
leading financial performance to our shareholders.

Some Strategies:

• Refine marketing and messaging to improve JCPenney’s image positioning.

• Build our lead in customer satisfaction and loyalty.
• Deliver an exciting and interactive shopping experience.
• Inspire our customers to shop more with us.
• Attract a higher market share among younger customers.
• Capture customers’ attention utilizing all media platforms.
 NORDSTROM
Ranking no. 170 in Fortune 500 (USA)

Mission:

The company's mission has remained unchanged for more than 100 years since its
establishment by John W. Nordstrom in 1901: offer the customer the best possible
service, selection, quality and value.

Product Mix:

Nordstrom's strives to meet customer satisfaction through

offering an array of products.
"Our goal is to offer a well-edited range of products for a variety of lifestyles.".

While they don't offer common, everyday needs like toiletries, groceries or cat
litter; they do offer more upscale products such as apparel and home décor.
Nordstrom, like Walmart, offer a private label but without the notable
discount.
Strategies:

• Nordstrom focuses on quality at a higher price.

• Diversity:
To maintain a workforce that represents many backgrounds, while remaining deeply
committed to cultivating an environment where the contributions of every employee,
customer and vendor are valued and respected.
Thank You