AN

INDUSTRIAL REPORT

ON

PREPARED BY
DAGRI FATEMA S.
CLASS
S.Y.B.B.A

ROLL NO.
12

SEAT NO.

ACADEMIC YEAR
2010-2011

1
 COLLEGE
Lt. Meenaben Jayantilal Kundaliya
English Medium Mahila
Comm. &B.B.A. College

SUBMITTED BY
Saurashtra University, Rajkot

GUIDED BY
Prof. CHARMI BADANI

2
 DECLARATION

I, Fatema Dagri S. the student of S.Y.B.B.A hereby declare that the

project work presented in this report is my own work and was carried out under
the supervision and with full co-operation of Prof. Charmi Badani & guidance of
our college, Rajkot.

Here I am sure about this is my own work and it has not been presented to
any other university or similar institute for the examination purpose.

Date:

Place: Rajkot Sign.

3
COMPANY APPROVAL

4
COMPANY APPROVAL

5
COMPANY CERTIFICATE

6
COLLEGECERTIFICATE

7
 PREFACE

World is widening up and we one not confined to just one place, and all
have to a part with the rest of the world to make it complete.

In the present year of globalization and liberalization, it is very necessary

to be well aware of the practical functioning of any of the aspect, whether it an
industry, trade, commerce or information technology. Each and every object
requires a practical knowledge.

A common question asked to the student of B.B.A. is reason of choice of

the faculty this is because B.B.A is the bridge between the world of education of
commerce & management and the world of practice, so that the student can
move over to the professional life with ease and familiarity.

The practical visit of industry is an essential feature of business studies

the current rapidly changing business. Demands for the dynamic entrepreneur
and personnel. The visit to the industry will enable the students to gain
knowledge about organizational environment problems and various measures.

Here, the project report undertaken is on CAPTAIN MINI TRACTORS PVT.

LTD. This has provided to be can ideal experience.

8
 ACKNOWLEDGEMENT

No serious and lasting achievement of success, one can over achieve

without the help of friendly guidance and co-operation of so many people
involved in that work.

First of all I am thankful to our principal Mr. K. M. Padhiyar who gave

me opportunity to visit CAPTAIN MINI TRACTORS Pvt. Ltd.,

I am thankful to professor Charmi Badani for giving me complete

guidance and encouragement with flavoring of excitement and curiosity for the
preparation of this industrial study report.

I am thankful to Mr. Kailesh movaliya who let me visit at his

organization.

Date:
Place: Rajkot

9
 INDEX

1) General information

2) Organization structure

3) Production department

4) Personnel department

5) Marketing department

6) Finance department

7) Future plan

8) Remarks

9) Conclusion

10) Bibliography

10
GENERAL INFORMATION

11
1) Introduction

2) History of tractors

3) Achievements

4) Affiliates

5) Company Profile

6) Organization Chart

7) Size of Unit

8) Location of the unit

9) Network of the company

12
 INTRODUCTION

“A journey of thousands miles begins with only one step”.

Small beginning, big reasons, great ambitions, with all these factors.
Success is the thing which can not be achieved easily. To achieve the success
hard work is require. Along with hard work it require the time, passion, &
through determination.

Captain Mini Tractor’s industries in the year 1994 to manufacture new

mini tractors, they started to manufacture the tractor to know the limitation of
the farmer. They manufacture the tractor on the bases of the requirement of the
farmer. They try to expand their production and developed the new product.

This is the story of how CAPTAIN does it. We invite you to reveal in our
adventure. We here by take opportunity to introduce our selves as one of the
ISO 9001-2000 certified, leading mini Tractor manufacturing company in India,
with brand name CAPTAIN. We have completed all required formalities like
RTO approval, Bharat Stage III and our product approval by central farm
machinery training & testing institute-BUDNI, NABARD approval, ARAI
certificates and registration approval from various state transport commissioners.
For More detail of our Company & our Product you can visit our WWW.
Captain tractors .Com

13
 HISTORY OF TRACTOR

Captain Tractors Pvt Ltd, Previously known as Asha Exim Pvt. Ltd.
as established in 1994 by the visionary farmer brothers Mr. G.T.Patel and
M.M.T.Patel of Rajkot. The founders sensed the need of small & medium
farmers for farm mechanization and the difficulty faced by them in
owning a Regular Tractor.

Obsessed with the determination to bring farm mechanization within the

reach of small & medium farmer, who could not otherwise own a Tractor,
the duo put in their all the efforts, skill, knowledge, resources and dream
which they saw materialized in the shape of “ Captain DI 2600 Mini
Tractor”- first Mini Tractor in India 1998.

“Winners are not those who never fails, but those who never quit.”

The company has some its own unique features.

14
 ACHIEVEMENTS

Captain Di 2600 Mini Tractor has since then not looked back & went on
achieving the important milestone, viz CMFTTI – Budni test report in 2001,
NABARD Approval for Bank finance in 2002, included in the list of Ministry of
Agri, Government of India for Tractor under Subsidy; ARAI approved for Stage
II & ARAI Stage III in 2006, ISO 9001-2000 in 2006. Not only in India but it
has started in marketing operation in African country.

Captain mini tractor gets recently and award in the research and
development of the company in all over India and award was given by the Prime
Minister of India Mr. Man Mohan Singh.

The company gets many achievements in the different activity of the

company during his history. The following are the certificate which company
receives in their development. Its shows the great achievement and the highly
active & development of the company.

15
16
17
18
AFFILIATES

19
 GUJARAT

 MAHARASHTRA

 CHHATTISGADH

 ORISSA

 BIHAR

 WESTBANGLE

 KARNATAKA

 MADHYA PRADESH

20
 COMPANIES PROFILE

Name : Captain Mini Tractors

Address : Veraval (Shapar),

Padavla Road,
Rajkot,
Gujrat (India)

Telephone : 0281-2228216

Fax : 02827-252547

E-mail : info@captaintactors.com

Web : www.captaintractors.com

Managing Director : Kailesh movaliya

Initial Investment : 2 lakes

Year of Establishment : Since 1994

No. of Employee : 95

Scale of industry : Large Scale

Weekly off : Wednesday

21
 FORMS OF THE ORGANISATION

Government of India has own standard for measuring has own size of
the unit. By form of organization, we decide the ownership into three categories,

Private Sector
Public Sector
Join Sector

Private sector includes the unit with the private or collective of the
people, for example. Sole proprietorship, partnership, company etc.

Public sector includes the units owned and managed by the

government, for example government department, Government Company,
statutory corporation etc.

Join sector includes the unit with the co-ownership of the private
individuals and government both. It includes Joint Stock Company & co-
operative society.

The captain tractors, is the private sector units.

22
 ORGANISATION CHART

CHAIRMAN

Marketing Admistrative Production Research Services

Department & Department & after sales
Finance Development
Department

Managing Finance Production R&D Service

Director Director Director Director Manager

General Senior Production Design Engine

Marketing Accountant Head Mechanic Service
Director

Area Assistant Production Demo Mechanic

General Accurent Engine Driver Service
Manager
Mark

Sales Clerk Fitter Helper

Executive

Salesman Peon Helper

23
 SIZE OF UNIT

On the basis of size industries can be classified in to three categories.

1) Small scale industries

2) Medium scale industries
3) Large Scale industries

Size:-
There are some measurements to decide the organization. The size of the
organization depends on total investment of the organization.

i) Small scale industries

Small scale industries are those units whose capital investment on plant and
machinery is up to 3 crore.
• Tiny Industries
That unit whose capital investment is less than Rs. 25 lacks is known as tiny
industries.

ii) Medium scale industries

That industry whose capital investment is more than Rs. 3 crore and up to 100
crore is known as medium scale industries.

iii) Large scale industries

That industry whose capital investment is more than 100crore is known as large
scale industry.
Captain Mini Tractors Pvt. Ltd falls under the category of large scale
industries as it was started with the initial investment of Rs. more than 200crore.

24
 LOCATION OF UNIT

Location plays vital role for every industry. This is the very important
decision is taken by entrepreneur. The location of the firm should be chosen
after considering several factors.

The factors hold an important position in the selection of the location.

Factors affected to the location of the unit are as below.

1) Easy available of raw material

2) Cheap labors

3) Transport

4) Suitable nature & environment

5) Electrical supply

6) Suitable land

As well as the above factors are considered Captain Mini Tractors Pvt.
Ltd. having an ideal location which allows the least cost in production &
products.

25
NETWORK OF THE COMPANY

LOCATION CHART

26
 Captain Tractors Pvt. Ltd.
Veraval (Shaper) East, Padaval Road,
Toluca : Kotda Sangani, Dist: Rajkot
Gujarat - India
Phone : +91 2827 252547, 253917
Fax: +91 2827 253916

Shapar

NETWORK OF THE COMP Kotda

sangani

Rajk
ot

27
28
 PRODUCTION DEPARTMENT

1) Introduction

2) Departmental Chart

3) Raw Material

4) Manufacturing Process

5) Main Product

6) Store Room

7) Product Range

8) Quality Control

9) Research & Development

29
 INTRODUCTION

Production department is of the most important parts of the company

manufacturing department is that department which is engaged in conversation
of production of raw-material for all the products analyzing and separation
different from the same material maybe manufacture many types of products.
The raw materials are process here through stages and production resulting into
the final production.

“The conversions materials into finished products with the help of certain
process”.

--Philip Kotlar

Production management involves planning organization, directing and

controlling the activities related to the production function. The individual who
is given the responsibity to manage the production function is designated as
production manager. Since production manager should have both the technical
and managerial qualifications and skills. That is why generally, technical
personnel with managerial skills are appointed as production managers.

In captain production is the heart of the company. Captain believes in quality

control and innovation so production department have to be concentrate by
them. Captain every time tries to make its production department more

powerful.

30
DEPARTMENTAL CHART

Manufacturing Department

Manager

Manufacturing Supervisor

Workers

31
 RAW MATERIAL

Raw materials are the main gate for entering production process. The
primary necessity of any company beings with the purchase of raw materials.
This it is an essential part of any manufacturing unit. It is essential intergradient
of manufacturing products quality of any finished goods be also decided by the
quality of their raw material.

32
 The materials, which are used in the production activity, which are to be
modified to make a final product, are called as Raw Materials. The raw,
materials are processed in the factory premises and they are given the shape of
final products.

1) Hydraulic system

Hydraulic system is used to operate three point linkages and upload trailer
material; it drives from engine through ‘V’ belt. Its output capacity of hydraulic
pump is 17.5 liters min. It also provided transport lock.

2) Radius
3) Three leakage tyres

Front: 5.20 x 14 (8 ply rating)

Rear: 8.00 x (4 ply rating)

To attach different types of machine like plough, cultivator, harrow with

provision for lifting lowering implementing.

33
 MANUFACTURING PROCESS

Raw Material
↓
Raw material inspection
↓
Casting produce by cupola
↓
Machining of item
↓
Inward Indirection
↓
Assembly of Product and in process inspection.
↓
Final inspection and testing
↓
Painting and preparation
↓
Dispatch/stock

Process maybe defined as the organized datively of transforming raw

materials into finished products. It is the process of creation of utilities and also
covers the activities of procurement, allocation and utilization of human and
non-human resources hence the process are as follows:

Initially the machine is designed and drawings for each component are
created. Then the material required for these components is defined like base is
to make with different types of small machine.

34
 Tractor is made with more than 24 components and all components are
designed individually to fit with each other to make a single tractor. Some parts
are made by the firm itself & some are purchase readymade from the outside.
Thus the tractor manufacturing is basically an art of manufacturing.

There are mainly the following things are taken into considered at the
time of production

1) Engine Specification
2) Transmission
3) Hydraulic system
4) Tires specification
5) Electric system

1) Engine Specification

 Make : field marshal

35
  Model : fh-785
 Type : four stroke, direct injection
 Horse power : 9.5hp
 Bore stroke : 85/110mm
 Capacity : 625cc
 Engine rated speed : 2600rpm
 Cooling system : air-cooled
 Air cleaner : oil bath air cleaner with pre cleaner
length 30.3”

2) Transmission

 Clutch: Dry, friction plate

 Gear Box: Four forward, one reverse
 Foot brakes: Internal expanding shoe type mechanical
brakes.
 Parking Brakes: Pawl & Atchet type locking arrangement.
 Steering: Mechanical worm and peg type
 Minimum Turning: With brakes: 2.85 meters

36
  Radius: Without brakes: 3.85 meters.

3) Hydraulic system

 To operate three points linkage & upload

trailer material.
 Drive - from engine through `V` belt.
 Output of hydraulic pump - 17.5 liters min.
 Transport lock provided

4) Tires Specification

Rear: 8.00 x 18 (4 ply rating)

Front: 5.20 x 14 (8 ply rating)

Three Point Linkage:

To attach various implements like plough,
cultivator, and harrow with provision for lifting and lowering
implements.

5) Electric System

37
 12V, 70 AH battery, solenoid operated self starter, 12V 40 A
alternator, head lamps, parking light, turning light, hazard light,
plough light, brake light, horn.

RPM cum hour meter, oil temp meter, battery-charging signal,

head light/dipper indicator, push button horn.

38
 TESTING

Once the tractor are completely assembled and fitted, it is ready for
working test. A working test of this tractor is done and if any fault found, it is
immediately eliminated.

READY TO DISPATCH

Once the machine is tests and if it passes successfully through its test, it
gets “OK” and thus the tractor is ready to dispatch.

39
 MAIN PRODUCT

Generally, the main product of the company is a mini tractor but on they
produce different variety of mini tractor &individual have some unique features.
According to the different requirement of the farmer.
Their products range:

Includes:

40
 APPLICATION DETAILS

Length : 78”
Width : 48”
Height : 54”
Tyre size : 600.16
Tank cap. :550 ltrs.
Diesel Cons.: 1 ltr./hrs (Approx)
Area covered : 0.75 Acre hour (Approx)
Nozzle : 6 Nos.(Adjustable)
Pump : H.T.P.Pump

41
 MATERIAL & STORES DEPARTMENT

Different tools and equipments are stated on store room like engine of
the tractor, other different parts of the tractor. There is a total 2400 parts of
the different machine are required to make one tractor.

So, the firm have to very much concentrate on the material & store
department. The store department is too big so it is a challenge task for
that.

If any problems in any tool, for repairs they come store room. After
repairs tools resubmitted to the factory.

The part of the tractor which are semi finished they are put in the
store room they use LIFO method for the inventory, it means (Last in first
out).

42
 QUALITY CONTROL

Maintenance of quality is very important for all.

Captain aim for continuous improvement of quality and productivity

to provide maximum consumer satisfaction.

The world class quality equipments and trained mans power are the
valuable assets for Captain

The Captain has computerized machines and the team of expert

supervisors.

Captain have special department for quality control of the product.

43
 RESEARCH AND DEVELOPMENT

M. b. plough Thresher

Centrifugal Pump Loader

Puddling Automatic Seed cum Fertilizer Drill

• Pure R&D

44
 Undertaken for its own sake. This area is based purely on the
interest and passion of the promoters and their senior technical
personnel.

• Applied R&D

Is pursued to enhance process efficiency, yield and in general to

continuously improve quality and value addition. This mainly contributes to
him Captain.

Recently, the captain get an two award on “Research &

Development” on the year August 2008 in all over India 7 it was given by
our Prime Minister Shri Manmohan Singh.

So, it shows the development of the company.

45
46
 INDEX

1) Introduction

2) Departmental chart

3) Recruitment

4) Selection

5) Training & Development

6) Benefits & services

7) Time keeping system

8) Wages & Salary

9) Personnel Records

10) Transfer & Promotion

47
 INTRODUCTION

“MIND YOUR MAN, MAN WILL MIND

EVERYTHING FOR YOU”

Personnel department includes forecasting, developing implementing

And controlling by which a firm ensures that it has the right place, at the
right time doing things for which they are economically most suitable.

The Man is the most important factor controlling and co-ordination

all the other factor of production like land, capital, and entrepreneur. Thus
the science which deals with the problems of development of lab ours force
in all aspect that is economical social and political may be called personal
management.

In the CAPTAIN MINI TRACTRS, personnel department covers all

the function related with personal like requirement, selection & trainings,
development wages and salary and trade unions, well fare activities etc. The
main objective is to attain maximum development of workers and
relationship between employer and employees. The company co-ordination
then and to get the maximum out put at minimum cost.

Staffing function of personnel department includes recruitment,

selection, promotion and transfer, training and transfer, training and
development, wages and other incentive system, welfare activities.
Thus, it can be said that personnel department translates the
organizational objectives and plans in to number and kind of personnel
needed to achieve those objectives.

48
DEPARTMENTAL CHART

H.R. Department

H. R. Officers

Clerk

49
 RECRUITMENT

Recruitment means fill up the post with eligible person i.e. right man
for right job qualification, right numbers at right time.

“Recruitment is the precess to discover the sources of manpower to

meet the requirements of the staffing schedule and to employ effective
measures for attracting that manpower in adequate numbers to facilitate
effective selection of an efficient work force.”
__YODER

In this company recruitment is done as per the requirement. For this

purchase the respective head of the department informs the upper levels
that a vacancy is created. The management also informs the general public
by advertisement and candidates may apply voluntarily.

After The function of recruitment is to rotate source of workers to

meet job recruitment and satisfactions.

50
 RECRUITMENT SOURCES

Captain mini tractors Pvt. Ltd. has near about 95 workers at present
the company does both sources of recruitment.
1) Internal
2) External

1) INTERNAL SOURCES

a)Transfer: -

The death of personnel can be rectified by transferring an employee

of one department, depending on the work-load of the respective and the
concerned department.

b) Promotions: -

Any employee having the same qualification sand skill required at

the higher position can be promoted to the same. Such promotions of
employee will boost their morale and loyalty.

c) Friends and Relatives of Employees: -

Recruitment can be made by getting application from relatives,

friends of employees. This opportunity of participation the recruitment of
co-workers will help to boost their morale.

51
d) Recalling Retrenched Employees: -

Former Employees, retrenched for want of work can also be recalled

as and when necessary.

2) EXTERNAL SOURCES

a) Advertisement: -

The practice of advertising in dailies or business journals has proved

to be quite effective. At times periodicals for specific professions are used
for advertisements. For Example Rojgar Samachar.

b) Employment Exchanges: -

Public and private employment exchanges prepare a list of

prospective, unemployed candidates, in search of employment from
applications received by them. The enterprises can now select proper
candidates from this list. Thus employment exchange acts as a link between
recruiting enterprise and prospective candidates.

c) Contractors and Jobbers: -

The people provide workers for a commission. Being in constant

contact with workers, skilled in different jobs, they provide the same to the
business, whenever required at lower rate. This method is suitable for the
speedy recruitment in a short time.

d) Colleges and Universities: -

Campus recruitment of graduates from technical institutes, colleges

and universities, provide specialized, provide personnel to business

52
management. Recruitment can be made for the required personnel by
personal interviews at the campus itself.

e) Recruitment at the gate: -

Workers can be recruited by business by placing a notice at the gate

of the unit. This method is more suitable for the purpose of the daily wages.

f) Employment agencies: -

Firms acting as management or personnel consultants are active in

providing managers and high officials. They advertise and select and
provide proper personnel for prescribed fee.

g)Waiting List: -

This is the list of the candidates who had applied in the past, but
could not be absorbed. Such a list is useful for recruitment at a later date.
This avoids re-advertisement and all over recruitment again.

RECRUITMENT IN CAPTAIN

Captain has recruitment from the relatives, friends of existing workers or

employees the company has relatives of management family members of ax
workers and special things about the company is it has its own educational
institute from which it selects administrative staff.

53
 SELECTION

Selection is the second stage of recruitment after receiving application

the success of an enterprise depends more. On its employees selection is to
test the knowledge and skill for special job.

The applicants are received they are sent to the department head.
They conduct interview of the candidates and appropriate among them are
selected. They are selected on the condition that they are ready to provide
services to the firm for minimum three years.

Captain Mini Tractor factory are currying out selection process on

basis of educational qualifications training and requirement of their field.
They follow scientific way for selection of workers.

 Selection procedure

1) Receiving of Applications.

2) Screening of Applications.

3) Employment tests.

4) Personal interview.

5) Checking of References.

6) Physical Examination.

7) Preliminary selection.

8) Final Placement.

54
 Selection as per Captain

The captain select the employee or candidate on the base of scientific

procedure of the selection. But sometimes they select directly though the
reference of present candidate, but the new employee must have skilled and
experience.

55
 TRAINING AND DEVELOPMENT

Training: -

“Training means giving up to date information and knowledge for

gaining efficiency in business and developing taste and aptitude of the
employees.” “TRAINING IS THE ACT OF INCRESES THE
KNOWLEDGE OF EMPLOYEES FOR DOING A SPECIFIC JOB”.

Development: -

“The term ‘development’ refers to an overall growth of the workers

by enhancing his latent capacities and molding his personalities.

“Training is the systematic modification of behavior through learning

which occurs as a result of education, instruction, development and planned
experience. It can be rightly said that “TRAINING IS COSTLY, BUT
ABSENCE OF TRAINING IS EVEN MORE COSTLY”

ON-JOB TRAINING MATHOD

OFF-JOB TRAINING MATHOD
In this company the selected candidates are trained. The time of
period is generally for the one year in this unit, the candidates are not sent
to outside for training. All the necessary training is given within the
premises of the company. In the initial stage the candidates has to observe
the working ok the unit of his respective field.

56
 TRAINING &DEVELOPMENT AS PER CAPTAIN

Captain mini Tractors Pvt. Ltd provides training as follows:

1) The company has vestibule
2) On the job training
So, the workers can work properly and according to requirement.
H.R. Management functions to take care of recruitment, promotion,
transfer, separations and database of staff / workers and many more
features. After the selection they give special training to their employees.

The captain gives special training to their worker after the selection of
the candidates as per his requirements. So, the train’s workers feel that they
are properly cared for and the employer is sincere to them. They get

job satisfaction and become loyal to the organization. Thus, labour

management relations are better when workers are adequately trained.

57
 BENEFITS & SERVICES

Captain mini tractors pvt. Ltd. gives facilities to their employees like
bonus, educational facilities, living facilities, school bus facilities, canteen
facility for employees family girls hostel for surrounding village.

 Medical Allowances
If any employee of the company is die. At that time every employee of
the company gives their salary of done month to the family of died person.
Whatever amount is given by employees, company will give same amount to
the died person’s family. Medicine is providing to the family of employees
in only Rs. 10. In situation of emergency comply provide the facility of
ambulance

 Bonus Incentives
Captain provide bonus to their employee on the special occasion
like Diwali, Janmastami, Dusshera Navratri etc. And also, the employee
receive bonus if they work with best performance & sometimes they
achieved the target of company within time period.

 Canteen Facility
Company provides canteen facility also lunch is 11.30 am to 2.00 pm.
Rs. 15 is price of one plate.

 Corporate responsibility

58
 TIME KEEPING SYSTEMS

“The time is more than money” time management plays an important

role in life of everyone. A firm that can maintain time will probably achieve
goal on time. In order to see that work.

Generally following are purpose of time keeping system.

1) To maintain the personal records of all the employees
2) To keep the records on employee’s presence, absence, overtime &
order matter.
3) It makes the operations of the energy smooth and efficient by
indication to each employee their time.
4) It list one kind of responsibility for labours.

Captain divided the working time in to two shifts.

A) 8.30 am to 11.30 am
B) 2.00 pm to 6.00 pm

There are weekly of a Wednesday and holidays on 15th Aug, 26th Jan,
Janmastami, New Year.

They keep records of workers through the punch card method also.
Formulation of a comprehensive payroll. Software (pay soft tm) that
can be integrated with attendance record system and / or production
software.

59
 WAGES & SALARY

Wages and salary is the process through which structure are

determined. The wages and salary concerned with the finance aspects of
needs motivation and rewards. Wages and salary help the organization to
increase workers moral and efficiency of work.

Types of Salary or Wage System

1) Time Wage System: -

This is the oldest system. In this system workers are paid according to
the time spent at the work place. In this system the work or production
done by the employee is not taken into consideration.

2) Piece Wage System:-

In this system the wages are paid to the workers according to their
output. This wage system is directly related to the skill, production capacity,
speed and precision of the worker. This system is also known as payment by
result system.

60
 WAGES AND SALARY AS PER THE

CAPTAIN

In Captain mini tractor Pvt.. Ltd wages calculated on daily basis and
performance based working point system to address the complexity
involved in calculation of wages, overtime etc. of piece based incentive wage
system.

Formulation of a comprehensive payroll software (pay soft TM) that

can be integrated with attendance records system and / or production
software.

Performance based working point system to address the complexity

involved in calculation of wages, overtime etc. of piece based incentive wage
system.

Special features for calculating of wages / salary of skilled semi-

skilled and unskilled (trainee) workers / staff.

61
 PERSONNEL RECORDS

Captain Mini Tractors Pvt. Ltd. maintains the formulation of

comprehensive payroll software. (Pay soft TM) that can be integrated with
attendance record system and / or production software.

62
 TRANSFER AND PROMOTION

1) PROMOTION

“Promotion” is a term which covers a change and calls for greater

responsibilities and usually involves higher pay and better term and
conditions of service and, therefore a higher status or rank. To place
workers in a position with less authority & benefits than the present ones.
“Promotion provides incentive to to initiative, enterprise and
ambition, minimizes discontent one unrest, attracts capable individuals,
necessitates logical training pf advancement amd forms an effective reward
for loyalty and co-operation, long service etc.”
__YODER

TRANSFER AND PROMOTION AS PER

CAPTAIN

Captain adopts promotion policy to give motivation to the

workers. Promotions are given on the bases of the performance.

This is punishment steps this is taken by all business units

to get control on their workers. Captain also adopts this policy.

63
INDEX

64
1) Introduction

2) Marketing Research

3) Marketing segmentation

4) Pricing Policy

5) Sales promotion

6) Exhibition fair

7) Advertising

8) Competitions and exports

65
 INTRODUCTION

Today marketing must be understood not in the sense of sale –

“telling and selling”, but in the new sense of satisfying customer needs.

Marketing management is managerial activity and includes planning,

organizing directing, motivating and controlling in the filed of marketing it
searches the needs and wants of customer, transform goods and services for
consumption. IT aims at achieving organizational objectives by providing
maximum satisfaction of customers.
“Marketing management is the analysis planning, in implementation
and control of programs designed to bring about desired exchanges. With
target evidence for the purpose of personal or natural gain”.
__PHILIP KOTLER

The modern concept of the marketing is the satisfaction of the

customer. Marketing is the centered on the customer. The CAPTAIN MINI
TRACTORS has very large market for its products and customers of it are
fixed and large number for buying its products. These products are not
made for general sale.
There are different functions of “MARKETING MANAGEMENT”
1) Marketing Planning
2) Organizing
3) Motivation
4) Marketing Control

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 MARKETING RESEARCH

“Marketing research is the systematic design, collection, analysis and

reporting of data and findings relevant to a specific marketing situations
facing the company”.
- U.S.A Marketing Association

What is marketing research?

Marketing research is the systematic and intelligent investigator

or study of, who, what, when, why, and how of actual and potential by
buyers.

The traditional approach is that 4Ps approach, that is:-

• Price

• Product

• Promotion

• place

A specific marketing research is to find the black cat in the dark

room. It is the process of gathering routine and done routine marketing
information to solve marketing problems like product planning
development etc.

Marketing research is a systematic gathering, recording and

analyzing the date about market problems and facilitate decision making.

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Marketing research process

Situation analysis

Preliminary investigation

Research and Decision

Sources of marketing data

Information analysis

Report preparation

Follow up

68
 MARKETING RESEARCH AS PER THE
CAPTAIN

In this company follow the marketing researches facilitate to find out

their consumer’s demand. They have marketing research team which visit
all over the country and study about the consumer’s need and help to know
the now techniques of producing better products at low cost and varying of
the quality of the products produced by them.

This marketing research is an important matter not only for this

particular unit but also for every unit.

In Captain Mini Tractors Pvt. Ltd, marketing research play an

important role. They do marketing research or study the need of the
customer & then sell its skills out of which they earn a very good response.

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 MARKETING SEGMENTATION

Market Segmentation is the division and sub division of the market

on the basis of common characteristics such as nature, goalies presentation,
baits, income, sex, age, behavior, etc... Thus dividing of marketing called
market segmentation.
“A market segmentation is a process of recognizing a market
segment. So that suitable products can be sold to them.”
_Philip Kotlar

Marketing segmentation is the act of driving a market into different

groups of buyers who might requires separate product and marketing mix.
The marketing each segment is a group of people with similar or
homogenous demand and the enterprise offers tailor made marketing
mixed for each segment of the market.

A) Geographical segmentation

B) Demographical segmentation

C) Physiographical segmentation

D) Behavioral segmentation

Captain Mini Tractors Pvt. Ltd products lead and dominate their
field in a variety of market segments like commercial transport equipment
etc.
PRICING POLICY
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 Pricing are guided for achievement the objectives organization work
and consistency needed by the company to make reasonable, practicable
and effective pricing decision.

The setting of pricing, formulating pricing strategies etc. are

dependent on the pricing objectives . The pricing objective can be divided
into profit oriented objectives, sales oriented objectives and status quo-
objectives.

“A price is what a marketer receives and what a buyer pays on the

exchange of product.”
_Philip Kotlar
As we know selling is the part of marketing. We should study selling
process while studying marketing .The process of CAPTAIN MINI
TRACTOR is as under….

ORDER:
Production here is of based one so the order should be included
in selling process. Firstly they get order from different parties through
personal contact, telephone, letters, fax etc.

DISPATCH:
After receiving order production is made narrated in earliest,
cheaper. Then finished goods in weighted in firm’s own weigh bridge that
the goods is sent through the firm’s own trucks, for that charges are leave.

BILL:

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 When the customer receive the goods and feel that the goods is ok
then the bill is provide to the customers with all charges which is made by
the firm as per agreement at the time of order.

RECIVE THE PAYMENT:

Firm received the payments from the customers mostly by
cheque .Firm provide credit for 5 days.

PRICING POLICY AS PER

CAPTAIN
In Captain Mini Tractors Pvt. Ltd has been formed which decide pricing
policies of different products of tractors as based on the hire the price hire
the tractors. The price of tractors is depending on the bases of the facilitY
given on that.

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 Channel of Distribution

The main channel of distribution is through company’s

dealers.
Sales are done by this way.

 Producer to Consumer.
 Producer to Dealers & Consumer.

Director

Sales Manager

Dealers Customers

Customers

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 SALES PROMOTION

Sales promotion means any step taken for the purpose of obtaining or
increasing sales. Thus term after refer to those selling efforts that are
designed to supplement personal selling and advertisement sales promotion
consists of all those activities whose purpose is to supplement to coordinate
and to make more effective.
With an objective of maximizing consumer impact, reducing overall
risk and improving efficiency;

Captain offers them the following sources:

1) Layout service:
Personalized layout service as per your requirement of size and
quality.

2) Sales collateral:
Jointly plan strategies, establishment of new products, integrated
sales and operation planning, sharing demand relating information, sharing
cost of promotion, access to our promotional activities, supply planning and
demand planning.

3) Visual Merchandise support:

Providing necessary visual merchandise material such as window and
counter display terms, brochures, leaflets, takes-ones, etc.

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4) Staff training:-
Product and retailing – Intensive training in sales skills, product
knowledge and core brand attributes.
5) Downstream:
Product, Design and certification – create a niche unexplored areas
by spreading awareness and educating the, end–consumers.

6) Preferred website access:

Access to our online stock along with personalized and Secured online
facilities .With these complementary strategic intents We can also help you
reduce the risk related to your inventory Positioning.

7) Efficient Management
With over 20 years of diamond cutting and distribution establishment
the Captain group is uniquely qualified to manage the complexities of
diamond trade. From the point of allocation, through every stage, until the
final sale, each step is well managers and controlled by a loyal and
responsible management team. There are clear cut product specifications
that both managers and workers adhere to right from the moment rough is
issued for manufactured through to the sale of the final product to
customer.

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 EXHIBITION FAIR OR TRADE FAIR

As an international group Captain participate at major trade shows

world –wide including.

Agriculture Minister Shri Bhupendrasinh Chudasama with

Mr. Rajesh Patel

State level agriculture fare director Mr. Rajesh Patel with Shri
Narendra Modi (CM) Gujarat and National leader Shri Venkaiya Naidu.
OUR SET OF SKILLS AND SERVICES TO ENRICH YOUR
PRODUCTS AND CONCEPTS –

76
 CAPTAIN spends efforts understanding your specific needs and
utilizes its key skilled craftsmen and its state-of-the-art technology to bring
in to shape an exclusive range of distinguished diamonds that adds grace to
your products

For more information and assistance please contact us at –

E-mail : www.captaintractors.com
info@captaintractors.com

Telephone: +91 2827 252547,

Fax : +91 2827 253916

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 ADVERTISING

In recent times, Advertising has become the life blood of modern

business world. Advertisement is very powerful tool for the creation and
retention of consumer demand.

Advertisement

"As the the action of calling something to the attention of the public
especially by paid announcements, to call public attention by emphasizing
desirable qualities so as to arouse a desire to buy or patronize: promote."

Advertising is a personnel presentation of goods and services through

advertising the message is sent to the customer about availability of their
products in the market. It is the voice personality of salesman.
Advertisement is nothing but a paid from of non personnel presentation of
ideas goods or services by an identified.

Sponsor, Advertisement is any form of non-personnel for the purpose

of including people to buy the product advertisement is a paid from of
publicity. It appears in the recognized media such as newspaper, radio,
television, outdoor hoardings, act It is back – bone of the modern
marketing.

Captain Mini Tractor Pvt. Ltd advertises by events, news paper,

magazine, articles and through the internet.

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79
 COMPETITIORS

Captain mini Tractors’ Pvt.

Competitors Is the main problem now a day in any field? The same
problem is there with CAPTAIN MINI TRACTORS there is competition
with. Man is the most important factor controlling and co-ordination all
the other factor of production like land, capital, and entrepreneur. Thus the
science which deals with the problems of development of lab ours force in
all aspect that is economical social and political may be called personal
management.
In the CAPTAIN MINI TRACTORS, personnel
department covers all the function related with personal like requirement,
selection & trainings, devlopmentwages and salary and trade unions, well
fare activities etc. The main objective is to attain maximum development of
workers and relationship between employer and employees. The company
co-ordination then and to get the maximum out put at minimum cost.
Man is the most important factor controlling and co-ordination
all the other factor of production like land, capital, and entrepreneur. Thus
the science which deals with the problems of development of lab ours force
in all aspect that is economical social and political may be called personal
management.

80
Mahindra tractors
Sonalika tractors
EXPORTS

 Gujarat
 Maharashtra
 Karnataka
 West bangle
 Madhya Pradesh
 Chhattisgarhi
 Orissa
 Bihar

81
82
83
 INDEX

1) Introduction

2) Departmental chart

3) Capital structure

4) Nature of capital

5) Financial statement balance sheet

6) Cash flow

7) Fund flow

8) Ratio

84
 INTRODUCTION

Finance is the life blood of business. It is rightly termed as the science

of the money. Business needs finance for the production of good and
services. As well as their distribution. The efficiency of production and
making operation is directly influenced by the manner in which the finance
function of the enterprise is performed by the finance personnel.

Financial management is the operational activity of a business that is

responsible for obtaining and effectively utilizing the funds necessary for
efficient operations.

It is managerial activity that is concerned with the planning and

controlling the financial resources to the firm. Now a day in the world of
modern business finance is the center point of the other department such as
personnel, production and marketing department.

The main areas that are concerned with financial management are
financial planning rising of funds forecasting of cash and receipt and
expenditure uses and allocation of funds and financial control.

“IT IS THE MOST IMPORTANT FUNCTION OF

EACH AND EVERY ORGENIZATION.”

85
DEPARTMENTAL CHART

Finance Department

Finance Director

Senior Accountant

Assistant Accurant

Clerk

Peon

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 FINANCIAL PLANNING

Financial planning means and includes the determination of financial

objectives, formulation of financial planning and development of financial
techniques. It includes the exploration of different of sources of finance,
selection of the bets alternative and implementation of financial plans,
capital cost production of loan capital, financial accounting, internal and
external accounts etc. are also included in financial planning.

In Captain Mini Tractors Pvt. Ltd one of the important decisions to be

taken by finance head is of financial planning. They prepare budget for
financial planning.

Financial planning means deciding in advance the financial

activities carried out to achieve the basic objective of the every
organization. A proper financial planning will reduce the uncertainly of the
future. It includes the need of the financer in future etc.

87
 In “CAPTAIN MINI TRACTOR” the finance manager is the
tacking the decisions
Of planning the general manager is the person who takes decision about
new investment. They do two types of financial planning they are
1. LONG TERM PLANING
2. SHORT TERM PLAN
Thus in short we can say that “GEETA OIL MILL” has greater financial
position.

88
 CAPITAL STRUCTURE

Capital structure is very much important function of the finance

capital structure is same times known as financial plan capital structure is
the permanent financing of the firm.

The “CAPTAIN MINI TRAVTORS” plans its capital structure for

the five years. They prepare capital budget for five years then divide this
into yearly; monthly, quarterly, weekly and sometime day to day capital
structure is represented by long term debenture, share, capital, equity share
preference share and net worth.

Captain Mini Tractors Pvt. Ltd. has financial resources like bank,
borrowing, loans, share holders, etc. by them they can get the finance easily.

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 NATURE OF CAPITAL

 The source of finance means from where the money comes for
industry and from where and in which way it comes at the time
of the requirement generally. There are two types of source of
finance they are,

 INTERNAL SOURCES
 EXTERNAL SOURCES

In “CAPTAIN MINI TRACTORS” internal source of finance is

profit funds, depreciation, short terms loan, share holders funds, equity
share holder’s funds.
External source means to barrow funds from banks, financial institutions,
Such as SBS, DENA BANK, HDFC etc.Which are help full to this
company.

FIXED ASSETS

In any organization fixed assets are of the most important. They

help the company in the production process. Efficiency allocation of capital
is on the most important function of fixed assets management, there must
be proper and appropriate provision for depreciation of the assets. Finance
manager is responsible for proper maintenance of the assets.

90
 “CAPTAIN MINI TRACTORS” industry manager fixed assets
effectively and prepares the budget relating to capital and investment
periodically, they prepare budget for five years then they divided according
to the requirements of capital

FINANCIAL BALANCE SHEET

There are three types of book keeping system

1) Deshi Namu
2) Single Entry
3) Double Entry

Captain Mini Tractors Pvt. Ltd use accounting system of Double

Entry. They also use accounting software.

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 BALANCE SHEET
OF CAPTAIN MINI TRACTORS PVT. LTD.

LIABILITIES AMOUNT ASSETS AMOUNT

Capital 18000000 Fixed Assets 50000000
Profit 2000000
Equity share 20000000 Current Assets 30000000
Creditors 20000000 Bank Balance 30000000
Current Liabilities 70000000 Debtors 20000000

Total 130000000 Total 130000000

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 RATIO ANALYSIS

The relationship of one item to another expressed in or simple

mathematical from is known as a ratio. It is of major importance for
financial analysis.

1) CURRENT RATIO:

The current ratio is calculated by dividing current assets by current

liabilities.

CURRENT RATIO = CURRENT ASSETS

CURRENT LIABILITIES

Current assets include cash and those assets which can be converted
into cash within a year. Such as marketable securities, debtors and
inventories prepaid expensed are also included in current assets. It is also
known as “WORKING CAPITAL RATIO”

The current ratio is a major of the firms sort term solvency it

indicates the availability of current assets in rupees for every one rupee of
current liability. A ratio of greater than one means that the firm has more
current assts than current claim against them.

As a conventional rule, a current ratio of 2 to 1 or more is considered

satisfactory. The current ratio represents a margin of safety for creditors

93
the higher ratio the greater the margin if safety, the larger the amount of
current assets in relation to current liabilities. The more the firm’s ability to
meet its current obligations however an arbitrary slandered of 2 to 1 should
not be blindly followed.

3) LIQUID RATIO :
The liquidity ratio are useful in obtaining and indicating of a firm’s
ability to meet its current liabilities but it does not reveal how
effectively the cash resources can be managed.
4) ACID TEST RATIO :
It is more severe & stringent test of a firm’s ability to
meet current obligation. It supplements current ratio.
= Current Assets - Stock
Current Liabilities

1) DEBT EQUITYRATIO:

THIS RATIO EXPRESSES THE RELATIONSHIP OF LONG

TERM LIABILITY TO NET WORTH. Long term liabilities are those
which repayable after one year and these are other than those appearing
under “current liabilities”. The long term and term liabilities include
debentures and other unsecured loans which are repayable after one year
net worth or equity represents equity share capital, reserves, irredeemable
preference share capital and preference share capital not redeemable
within a period of 12 years from the date of the balance sheet. It is
computed as follows

DEBT EQUITY RATIO= LONG TERM LIABILITIES *100

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 EQUITY (OR NET WORTH)

This ratio indicates the proportion owner’s stake in the business;

excessive liabilities tend to cause insolvency. The ratio indicates the extent
to which the firm depends upon outsider for its existence. The ratio
provides a margin of safety to the creditors the extent to which they can
gain the benefits of the maintaining control with a limited investment.

The ideal ratio the debt equity ratio CAPTAIN MINI TRACTOR is
higher as compare to ideal ratio. In the KARP INDUSTRY the debt equity
ratio was 1.64 in March 2003. While it increased to 1.85 in March 2004. The
upward trend continued in march2005 also. it was 1.97 in march 2006. The
ratios increased to 2.28 and remain stable in the year march 2007, it was
2.28.

5) NET PROFIT RATIO :

The Profit ratio is the firm’s ability to cover asministrative &

selling cost. These cost require cash outlets and depreciation
which a company must ultimately provide profit is computed by
dividing the net profit by sales operation cost.

= Net Profit

FIXED ASSETS RATIO:

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 This ratio is computed by dividing the net sales or cost of the sales of
the concern by its net fixed assets i.e. fixed assets less depreciation the
formula used it ,

FIXED ASSETS RATIO = NET SALE I.E. TOTAL SALES LESS

RETURN
FIXED ASSETS LESS DEPRECIATION

The ratio is expressed as number of times. Example of fixed assets are

land and building, plant and machinery, furniture etc. this ratio saws the
efficiency of the business house in utilizing its fixed assets. Higher this ratio
better it is because it indicates higher efficiency it means every rupee
invested in fixed assts generate higher. A lower ratio signifies in efficiency
of assets. It may also point to the underutilization or no utilization of certain
assets.

The ratio of fixed assets of KARP INDUSTRY indicate declining

trend during the study period. It was 25.72 at the highest level during the
study period in the march 2003 then there was declining trend for the
remaining year of the study period ratios were 21.21, 18.12, 15.30 and 13.53
for the March 2004, March 2005, March 2006 and March 2007 respectively.

96
97
 SWOT ANALYSIS

S = Strength
W = Weakness
O = Opportunities
T = Threats

S W O T ANYALISIS US THE TOTAL VERTICAL AS WELL

AS HOROZONTAL ANALYSIS OF THE COMPANY.

STRENGTHS

1) MACHINE: Using all ultra modern machines.

2) MONEY: Finance has never been a problem of CAPTAIN MINI

Tractor’s industries ltd. Because it has proper financial management and
large group of investment.

3) MATERIAL: CAPTAIN MINI Tractor’s industries ltd. has never faced

problem in case of raw material because of good contracts and goodwill.

4) MANAGMENT: CAPTAIN MINI Tractor’s industries ltd. got excellent

management because workers are without any chaos.

98
5) MONITORING: CAPTAIN MINI TRACTORS industries ltd.has
achieved system which helps in smooth working of an industries.

Above 5m is very strength of CAPTAIN MINI Tractor’s industries ltd.and

other mentioned below?
Good quality of power.
High quality of man power.
Product competitiveness-loss competition.

WEAKNESSES

Due to different machines parts required as inventory and specific

therefore huge investment as raw material is also required thus, money is
blocked.

OPPORTUNITY
99
 To cover more global market

By way of merging and acquisition can expand the business

They can follow another product line apart from steel.

THREAT
Having global relation and not having global marketing can
hazardous.

They are dealing with overseas but if currency of that country gets.

Decrease, profit earning of local company will be hampered.

Competitors are always motivators for any business and not having it, are
like not having it are like not having way of more success.
Specific product is produce so that more time consuming and loss
productivity.

100
 Here I get an opportunity to give suggestion as per my view points of
view. The company running very smoothly with the continuous
development and expansion. But today, in the modern age the company

101
have increase to provide some social respnsibility. As we know their
customer are farmer so at possible to organise some programe of
development to their customer atleast 1 time in a year as amotivation.-

102
103
 FUTURE PLANS

Each & every activity which is running in business based on future

scope is uniform and uncertain nobody can’t guess what is stored in future,
but every one is eager to know what is stored in once future.

Any unit has certain plans to be achieved in future so as to gain

continuous progress and maintain a bright image in the market CAPTAIN
MINI TRACTORS Pvt. Ltd has also certain plans in future.

Every company has its own dream and plan continues planning in
specific director for expanding the activities is quite essential future plan of
“CAPTAIN MINI TRACTORS”. Today’s competitive achieving and fast
running would every business become a developing unit.

104
105
106
 CONCLUSION

Visited Captain Mini Tractors Pvt. Ltd was wonderful experience this
visit gave me a practical knowledge and exposure about the industry.

By observing the whole organization look out it seems that it has a

good effective management that helps them to achieve all the goal set by
them with consideration.

They have good relationship with employees along with that lower
person also right to talk freely and share their problem with similar. They
are providing lots of the facility to people.

The CAPTAIN MINI TRACTORS Ltd. the leading oil company is

such a unit that enhance the economic growth are described in such a way,
so that the picture of the unit can be visible like crystal clear.

The project report is prepared from the available date given to us

from the The CAPTAIN MINI TRACTORS Ltd. has coped up with all
kinds of environments as like external as well as internal environments and
even how they managed with the macro as well as micro factors of the
external environment i.e. shown in this report. How they are responding to
their supplier customers, Government, etc.

The macro factors, like Govt. policy, economic policy, and social
factors are described in depth. The social responsibility of the company is
described in detail.

107
Above are the main points that are included in the project report by way of
its proper study and proper interpretations.

It was a golden chance for me to visit such a industry. I would like to

give best wishes for its very bright future. The visit has helped me to
understand better that how theoretical knowledge can be practically
applied.

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109
 BIBLIOGRAPHY

• Business Management
• M.J. MATHEW

 WEBIOGRAPHY
Captainminitractors.com
kaileshmovaliyainfo@yahoo.com

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