RESEARCH ON

BAJAJ V/S HERO HONDA

SUBMITED TO
SUBMITED BY
Miss. Shikha Bansal mem Yatish Sharma
Neha Nyati
Neha Vijayvergiya
Sunny Samberval
Shilpa Jain
MBA 2ND Semester

OM KOTHARI INSTITUTES OF
MANAGEMENT AND RESEARCH
KOTA

CERTIFICATE

1
 This is to certify that Mr. Yatish Sharma has completed his project report

title “Comparative Study of Bajaj V/S Hero Honda” under my supervision. To the

best of my knowledge and belief this is his original work and this, wholly or

partially, has not been submitted for any degree of this or any other University.

Date: Miss.Shikha Bansal

(Research Methodology)

2
 Vs.

ACKNOWLEDGEMENT

The research on “Comparative Study between Bajaj and Hero Honda” has
been given to me as part of the curriculum in 2-Years Masters Degree in Business
Administration.

3
 I have tried my best to present this information as clearly as possible using
basic terms that I hope will be comprehended by the widest spectrum of researchers,
analysts and students for further studies.
I have completed this study under the able guidance and supervision of MISS
SHIKHA BANSAL; I will be failed in my duty if I do not acknowledge the
esteemed scholarly guidance, assistance and knowledge. I have received from them
towards fruitful and timely completion of this work.
Mere acknowledgement may not redeem the debt I owe to my parents for their
direct/indirect support during the entire course of this project.
I also thankful to my friend who helped me a lot in the completion of this
project.

Yatish sharma

INDEX
4
 Sr No. Particulars Page no

1. OBJECTIVES 6

2. HISTORY OF BAJAJ 7
- Profile
- Key Person
- Bajaj Intro
- Company History
- Timeline of new releases

3. HISTORY OF HERO HONDA 14

- Board of Directors
- Company Profile

4. RESEARCH METHODOLOGY 23
- Data Source
- Research Approach
- Sampling unit
- Data Completion and Analysis
- Scope

5. LIMITATION OF RESEARCH STUDY 25

6. ANALYSIS AND INTERPRETATION 27

7. CONCLUSION 39

8. RECOMMENDATION 41

9. BIBLIOGRAPHY 43

10. ANNEXURE 45

5
OBJECTIVES:-

1. To know the market share of Bajaj & Hero Honda.

2. To know the perception of customers regarding bikes.

3. To determine the customers satisfaction regarding bikes.

4. To determine the factors influencing the choice of customers regarding bikes.

6
Bajaj Auto limited is one of the largest two wheeler manufacturing company in India apart
from producing two wheelers they also manufacture three wheelers. The company had
started way back in 1945. Initially it used to import the two wheelers from outside, but
from 1959 it started manufacturing of two wheelers in the country. By the year 1970 Bajaj
Auto had rolled out their 100,000th vehicle. Bajaj scooters and motor cycles have become
an integral part of the Indian milieu and over the years have come to represent the
aspirations of modern India. Bajaj Auto also has a technical tie up with Kawasaki heavy
industries of Japan to produce the latest motorcycles in India which are of world class
quality The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of
Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes
Learning, Innovation, Perfection, Speed and Transparency.

Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan in
Maharashtra, western India, which produced 2,314,787 vehicles in 2005-06. The sales
are backed by a network of after sales service and maintenance work shops all over the
country.

Bajaj Auto has products which cater to every segment of the Indian two wheeler market
Bajaj CT 100 Dlx offers a great value for money at the entry level. Similarly Bajaj Discover
125 offers the consumer a great performance without making a big hole in the pocket.

7
Founder Jamnalal Bajaj
Year of Establishment 1926
Industry Automotive - Two & Three Wheelers
Business Group The Bajaj Group
Listings & its codes BSE – Code: 500490; NSE - Code: BAJAJAUTO
Presence Distribution network covers 50 countries.
Dominant presence in Sri Lanka, Bangladesh, Columbia,
Guatemala, Peru, Egypt, Iran and Indonesia.
Joint Venture Kawasaki Heavy Industries of Japan
Registered & Head Office Akurdi
Pune - 411035
India
Tel.: +(91)-(20)-27472851
Fax: +(91)-(20)-27473398
Works • Akurdi, Pune 411035
• Bajaj Nagar, Waluj Aurangabad 431136

• Chakan Industrial Area, Chakan, Pune 411501

E-mail rahulbajaj@bajajauto.co.in
Website www.bajajauto.com

PROFILE:
KEY PERSONS:
Board of Directors
Rahul Bajaj Chairman
Madhur Bajaj Vice Chairman & Whole-Time Director
Rajiv Bajaj Managing Director
Sanjiv Bajaj Executive Director
D.S. Mehta Whole-Time Director
Kantikumar R. Podar Director
Shekhar Bajaj Director
D.J. Balaji Rao Director
J.N. Godrej Director
S.H. Khan Director
Mrs. Suman Kirloskar Director
Naresh Chandra Director
Nanoo Pamnani Director
Manish Kejriwal Director
P Murari Director

8
Niraj Bajaj Director

Committees of the Board

Audit Committee
S.H. Khan Chairman
D.J. Balaji Rao
J.N. Godrej
Naresh Chandra
Nanoo Pamnani

Shareholders’ & Investors’ Grievance committee

D.J. Balaji Rao Chairman
J.N. Godrej
Naresh Chandra
S. H. Khan

Remuneration committee
D.J. Balaji Rao Chairman
S.H. Khan
Naresh Chandra

Registered under the Indian Companies Act, VII of 1913

REGISTERED OFFICE Akurdi, Pune 411 035
WORKS Akurdi, Pune 411 035
Bajaj Nagar, Waluj Aurangabad 431 136
Chakan Industrial Area, Chakan, Pune 411 501

Bajaj Autos Ltd.

Bajaj Auto Limited
9
Type Public
Founded 1945
Headquarters Pune, India
Key people Rahul Bajaj (Chairman)
Rs. 1,01,063 billion (2006) or USD 1.87
Revenue
billion
Net income Rs. 17,016 billion
Employees ???
Website www.bajajauto.com

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the world's 4th
largest two- and three-wheeler maker. It is based in Pune, Maharashtra, with plants in Waluj near
Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makes motorscooters, motorcycles and
the auto rickshaw.

Contents
• 1 Company's history
o 1.1 Timeline of new releases
• 2 Scooters
• 3 Motorcycles
• 4 Upcoming Models
• 5 New Image
• 6 Forbes Global 2000 Ranking - 2005
• 7 External links

• 8 References

Company's history
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation
Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it
obtained license from the Government of India to manufacture two- and three-wheelers and it went
public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell
100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad.
In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it
rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year.

Timeline of new releases

10
 • 1971 - three-wheeler goods carrier
• 1972 - Bajaj Chetak
• 1976 - Bajaj Super
• 1977 - Rear engine Autorickshaw
• 1981 - Bajaj M-50
• 1986 - Bajaj M-80, Kawasaki Bajaj KB100
• 1990 - Bajaj Sunny
• 1994 - Bajaj Classic
• 1995 - Bajaj Super Excel
• 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw
• 1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter)
• 2000 - Bajaj Saffire
• 2001 - Eliminator, Pulsar
• 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar
• 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i
• 2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover
• 2006 - Bajaj Platina
• 2007 - Bajaj Pulsar-200

Some of the models that Bajaj makes (or has made) are:

Scooters
o Bajaj Sunny
o Bajaj Chetak
o Bajaj Cub
o Bajaj Super
o Bajaj Wave
o Bajaj Legend

Motorcycles
o Kawasaki Eliminator
o Bajaj Pulsar
o Bajaj Kawasaki Wind 125
o Bajaj Boxer
o Bajaj CT 100
o Bajaj Platina
o Bajaj Caliber
o Bajaj Discover
o Bajaj Avenger

Upcoming Models
• Bajaj Pulsar 220 DTS-Fi
• Bajaj Krystal
• Bajaj Blade

11
 • Bajaj Sonic

New Image
The company, over the last decade has successfully changed its image from a scooter manufacturer
to a two wheeler manufacturer, product range ranging from Scooterettes to Scooters to Motorcycle.
Its real growth in numbers has come in the last 4 years after successful introduction of a few
models in the motorcycle segment.

The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.

12
 India has the largest number of two wheelers in the world with 41.6 million vehicles. India
has a mix of 30 percent automobiles and 70 percent two wheelers in the country. India was the
second largest two wheeler manufacturer in the world starting in the 1950’s with the birth of
Automobile Products of India (API) that manufactured scooters. API manufactured the Lambrettas
but, another company, Bajaj Auto Ltd. surpassed API and remained through the turn of the century
from its association with Piaggio of Italy (manufacturer of Vespa).

The license raj that existed between the1940s to1980s in India, did not allow foreign companies to
enter the market and imports were tightly controlled. This regulatory maze, before the economic
liberalization, made business easier for local players to have a seller’s market. Customers in India
were forced to wait 12 years to buy a scooter from Bajaj. The CEO of Bajaj commented that he did
not need a marketing department, only a dispatch department. By the year 1990, Bajaj had a
waiting list that was twenty-six times its annual output for scooters.

The motorcycle segment had the same long wait times with three manufacturers; Royal Enfield,
Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-stroke engine at
that time and took the higher end of the market but, there was little competition for their
customers. Ideal Jawa and Escorts took the middle and lower end of the market respectively.

In the mid-1980s, the Indian government regulations changed and permitted foreign companies to
enter the Indian market through minority joint ventures. The two-wheeler market changed with
four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Honda.
The entry of these foreign companies changed the Indian market dynamics from the supply side to
the demand side. With a larger selection of two-wheelers on the Indian market, consumers started
to gain influence over the products they bought and raised higher customer expectations. The
industry produced more models, styling options, prices, and different fuel efficiencies. The foreign
companies new technologies helped make the products more reliable and with better quality.
Indian companies had to change to keep up with their global counterparts.

BOARD OF DIRECTORS

No. Name of the Directors Designation

1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director
2 Mr. Pawan Munjal Managing Director
3 Mr. Toshiaki Nakagawa Jt. Managing Director
4 Mr. Takao Eguchi Whole-time Director

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5 Mr. Satyanand Munjal Non-executive Director
6 Mr. Om Prakash Munjal Non-executive Director
7 Mr. Tatsuhiro Oyama Non-executive Director
8 Mr. Masahiro Takedagawa Non-executive Director
9 Mr. Narinder Nath Vohra Non-executive & Independent Director
10 Mr. Pradeep Dinodia Non-executive & Independent Director
11 Gen.(Retd.) Ved Prakash Malik Non-executive & Independent Director
12 Mr. Analjit Singh Non-executive & Independent Director
13 Dr. Pritam Singh Non-executive & Independent Director
14 Ms. Shobhana Bhartia Non-executive & Independent Director
15 Dr. Vijay Laxman Kelkar Non-executive & Independent Director

Hero Honda Motorcycle Ltd.

Type Public company BSE:HEROHONDA M

Founded January 19, 1984 in Gurgaon, Haryana, India
Headquarters Haryana, India
Om Prakash Munjal, Founder

Mr. Brijmohan Lall Munjal, Chairman

Key people
Mr. Toshiaki Nakagawa, Joint Managing Director

Mr. Pawan Munjal, Managing Director

Industry Automotive
Products Motorcycles, Scooters
Revenue U$ 2.8 billion
Website http://www.herohonda.com/site/home/home.asp

14
HERO HONDA HEADQUARTERS

Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles and scooters. Hero
Honda is a joint venture that began in 1984 between the Hero group of India and Honda from
Japan. It has been the world's biggest manufacturer of 2-wheeled motorized vehicles since 2001,
when it produced 1.3 million motorbikes in a single year. Hero Honda's Splendor is the world's
largest selling motorcycle[citation needed]. Its 2 plants are in Dharuhera and Gurgaon, both in Haryana,
India. It specializes in dual use motorcycles that are low powered but very fuel efficient.

Contents
• 1 Models
o 1.1 Bikes
• 2 Company Profile
o 2.1 Just-in-Time
o 2.2 Ancillarisation
o 2.3 Dealer Network
o 2.4 Financial Planning
o 2.5 Quality
o 2.6 Diversification
• 3 External links

[ Models ]
Bikes
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 • Hero Honda Splendor Plus
• Hero Honda Passion Plus
• Hero Honda Karizma
• Hero Honda CBZ
• Hero Honda Super Splendor
• Hero Honda CD Dawn
• Hero Honda CD Deluxe
• Hero Honda Achiever
• Hero Honda Glamour
• Hero Honda Ambition

[ Company Profile ]
“Hero”, is the brand name used by the Munjal brothers in the year 1956 with the flagship company
Hero Cycles. The two-wheeler manufacturing business of bicycle components had originally
started in the 1940’s and turned into the world’s largest bicycle manufacturer today. Hero, is a
name synonymous with two-wheelers in India today. The Munjals roll their own steel, make free
wheel bicycle critical components and have diversified into different ventures like product design.
The Hero Group philosophy is: “To provide excellent transportation to the common man at easily
affordable prices and to provide total satisfaction in all its spheres of activity”. The Hero group
vision is to build long lasting relationships with everyone (customers, workers, dealers and
vendors). The Hero Group has a passion for setting higher standards and “Engineering
Satisfaction” is the prime motivation, way of life and work culture of the Group.

In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing Director of Hero Honda
Motors (HHM), headed an alliance between the Munjal family and Honda Motor Company Ltd.
(HMC). HHM Mission Statement is: “We, at Hero Honda, are continuously striving for synergy
between technology, systems, and human resources to provide products and services that meet the
quality, performance, and price aspirations of our customers. While doing so, we maintain the
highest standards of ethics and societal responsibilities, constantly innovate products and
processes, and develop teams that keep the momentum going to take the company to excellence in
the new millennium”. This alliance became one of the most successful joint ventures in India, until
the year 1999 when HMC had announced a 100% subsidiary, Honda Motorcycle & Scooter India
(HMSI). This announcement caused the HHM stock price to decrease by 30 percent that same day.
Munjal had to come up with some new strategic decisions as, HMSI and other foreign new entry
companies were causing increased intensity of rivalry for HHM.

== Growth == The business growth of Hero Honda has been phenomenal throughout its early
days. The Munjal family started a modest business of bicycle components. Hero Group expanded
so big that by 2002 they had sold 86 million bicycles producing 16000 bicycles a day. Today Hero
Honda has an assembly line of 9 different models of motorcycles available. It holds the record for
most popular bike in the world by sales for Its Splendor model. Hero Honda Motors Limited was
established in joint venture with Honda Motors of Japan in 1984, to manufacture motorcycles. It is
currently the largest producer of Two Wheelers in the world. It sold 3 million bikes in the year
2005-2006. Recently it has also entered in scooter manufacturing, with its model PLEASURE
mainly aimed at girls. The Hero Group has done business differently right from the start and that is
what has helped them to achieve break-through in the competitive two-wheeler market. The
Group's low key, but focused, style of management has earned the company plaudits amidst
investors, employees, vendors and dealers, as also worldwide recognition.
16
The growth of the Group through the years has been influenced by a number of factors:

[ Just-in-Time ]

The Hero Group through the Hero Cycles Division was the first to introduce the concept of just-in-
time inventory. The Group boasts of superb operational efficiencies. Every assembly line worker
operates two machines simultaneously to save time and improve productivity. The fact that most of
the machines are either developed or fabricated in-house, has resulted in low inventory levels. In
Hero Cycles Limited, the just-in-time inventory principle has been working since the beginning of
production in the unit and is functional even till date.. This is the Japanese style of production and
in India; Hero is probably the only company to have mastered the art of the just-in-time inventory
principle.

[ Ancillarisation ]

An integral part of the Group strategy of doing business differently was providing support to
ancillary units. There are over 300 ancillary units today, whose production is dedicated to Hero's
requirements and also a large number of other vendors, which include some of the better known
companies in the automotive segment. Employee Policy:

Another Striking feature within the Hero Group is the commitment and dedication of its workers.
There is no organized labor union and family members of employees find ready employment
within Hero. The philosophy with regard to labor management is "Hero is growing, grow with
Hero." When it comes to workers' benefits, the Hero Group is known for providing facilities,
further ahead of the industry norms. Long before other companies did so, Hero was giving its
employees a uniform allowance, as well as House Rent Allowance (HRA) and Leave Travel
Allowance (LTA). Extra benefits took the form of medical check-ups, not just for workers, but
also for the immediate family members.

[ Dealer Network ]

The relationship of Hero Group with their dealers is unique in its closeness. The dealers are
considered a part of the Hero family. A nation-wide dealer network comprising of over 5,000
outlets, and have a formidable distribution system in place. Sales agents from Hero travels to all
the corners of the country, visiting dealers and send back daily postcards with information on the
stock position that day, turnover, fresh purchases, anticipated demand and also competitor action
in the region. The manufacturing units have a separate department to handle dealer complaints and
problems and the first response is always given in 24 hours.

[ Financial Planning ]

The Hero Group benefits from the Group Chairman's financial acumen and his grasp on
technology, manufacturing and marketing. Group Company, Hero Cycles Limited has one of the
highest labor productivity rates in the world. In Hero Honda Motors Limited, the focus is on
financial and raw material management and a low employee turnover.

17
[ Quality ]

Quality at Hero is attained not just by modern plants and equipment and through latest technology,
but by enforcing a strict discipline. At the Group factories, attaining quality standards is an
everyday practice - a strictly pursued discipline. It comes from an amalgamation of the latest
technology with deep-rooted experience derived from nearly four decades of hard labor. It is an
attitude that masters the challenge of growth and change - change in consumers' perceptions about
products and new aspirations arising from a new generation of buyers.

Constant technology up gradation ensures that the Group stays in the global mainstream and
maintains its competitive edge. With each of its foreign collaborations, the Group goes onto
strengthen its quality measures as per the book. The Group also employs the services of
independent experts from around the world to assist in new design and production processes.

[ Diversification ]

Throughout the years of enormous growth, the Group Chairman, Mr. Lall has actively looked at
diversification. A considerable level of backward integration in its manufacturing activities has
been ample in the Group's growth and led to the establishment of the Hero Cycles Cold Rolling
Division, Munjal and Sunbeam Castings, Munjal Auto Components and Munjal Showa Limited
amongst other component-manufacturing units.

Then there were the expansion into the automotive segment with the setting up of Majestic Auto
Limited, where the first indigenously designed moped, Hero Majestic, went into commercial
production in 1978. Then came Hero Motors which introduced Hero Puch, in collaboration with
global technology leader Steyr Daimler Puch of Austria. Hero Honda Motors was established in
1984 to manufacture 100 cc motorcycles.

The Hero Group also took a venture into other segments like exports, financial services,
information technology, which includes customer response services and software development.
Further expansion is expected in the areas of Insurance and Telecommunication.

The Hero Group's phenomenal growth is the result of constant innovations, a close watch on costs
and the dynamic leadership of the Group Chairman, characterized by a culture of entrepreneurship,
of right attitudes and building stronger relationships with investors, partners, vendors and dealers
and customers

RESEARCH METHODOLOGY

It is well known fact that the most important step in marketing research process is to define
the problem. Choose for investigation because a problem well defined is half solved. That was the
reason that at most care was taken while defining various parameters of the problem. After giving
through brain storming session, objectives were selected and the set on the base of these
objectives. A questionnaire was designed major emphasis of which was gathering new ideas or
insight so as to determine and bind out solution to the problems.

DATA SOURCE
18
 Research included gathering both Primary and Secondary data. Primary data is the first
hand data, which are selected a fresh and thus happen to be original in character. Primary Data was
crucial to know various customers and past consumer views about bikes and to calculate the
market share of this brand in regards to other brands.
Secondary data are those which has been collected by some one else and which already
have been passed through statistical process. Secondary data has been taken from internet,
newspaper, magazines and companies web sites.

RESEARCH APPROACH

The research approach was used survey method which is a widely used method for data
collection and best suited for descriptive type of research survey includes research instrument like
questionnaire which can be structured and unstructured. Target population is well identified and
various methods like personal interviews and telephone interviews are employed.

SAMPLING UNIT

It gives the target population that will be sampled. This research was carried in KOTA

These were 30 respondents.

DATA COMPLETION AND ANALYSIS

After the data has been collected, it was tabulated and findings of the project were
presented followed by analysis and interpretation to reach certain conclusions.

SCOPE

My project was based on the Research on Bajaj V/S Hero Honda and data was taken in
the City KOTA only.

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 LIMITATIONS

1. Research work was carried out in one Distt of Rajasthan (KOTA) only the finding may not be
applicable to the other parts of the country because of social and cultural differences.

2. The sample was collected using connivance-sampling techniques. As such result may not give
an exact representation of the population.

3. Shortage of time is also reason for incomprehensiveness.

20
4. The views of the people are biased therefore it doesn’t reflect true picture.

21
Q1) Which bike do you have?

22
Hero Honda 47
Bajaj 38
Any other 15

Hero honda
Bajaj
Any other

Q2) Which Model do you Have?

Hero Honda Bajaj

Splender 21 CT 100 7
Passion 13 Discover 12
Karizma 7 Pulsar 11
Any other 6 Any other 8

25

20 Hero Honda
No of Persons

Splender
15
Passion
10
Karizma
5 Any other

0
1
Model Nam e

23
 14
12
No of Persons Bajaj
10
CT 100
8
Discover
6
Pulsar
4
Any other
2
0
1
Model Nam e

Q3) In which family Income level do you Fall?

100000-200000 22
200000-300000 45
300000-400000 23
above 400000 10

50
40 100000-200000
No of Persons

30 200000-300000
20 300000-400000
10 abov e 400000

0
1
In co m e le ve l

Q4) For how long do you own a bike?

0-1 year 34

24
1-2 year 29
2-3 year 26
above 3 year 11

40

30
No o f 0-1 y ear
20
Pe r s o n s 1-2 y ear
10 2-3 y ear
0 abov e 3 y ear
1
No of ye ar s

Q5) For what purpose do you use your Motor Bike?

Hero Honda Bajaj

Office Purpose 9 4
Personal purpose 13 15
Joy Purpose 19 16
Other 6 3

25
 20

15
No of Persons

Hero Honda
10
Bajaj
5

0
Of f ic e Pers onal Joy Other
Purpos e purpos e Purpos e
Pu r p o s e

Q6) How do you come to know about this Motor Bike?

Hero Honda Bajaj

Newspaper 4 2

Television 23 16

Magazine 2 1

Friends &
Relative 18 19

25

20
New s paper
No of Persons

15 Televis ion
10 Magzine
Friends & Relativ e
5

0
Hero Honda Bajaj
Nam e of Com pany

26
Q7) Does Advertisement Influence your decision
in choosing a Motor Bike?

Yes 87%
No 5%
Cant say 8%

Y es
No
Cant s ay

Q8) Do you have full knowledge about Bikes before

buying?

Hero Honda Bajaj

Yes 25 23

No 22 15

27
 30
No of persons 25
20
Y es
15
No
10
5
0
Hero Honda Bajaj
Com pany Nam e

Q9) Which Factor below Influence your decision?

Hero Honda Bajaj

Price 72% 78%

Mileage 78% 64%
Quality 65% 48%
Resale Value 40% 28%
Status symbol 10% 7%

28
 100%

80% Price
No of Persons

Mileage
60%
Quality
40%
Resale V alue
20% Status sy mbol

0%
Hero Honda Bajaj
Com pany Nam e

Q10) How would you rate the following factors of Bikes

with respect to different company?

Hero Honda Bajaj

Mileage 74% 72%

Price 68% 65%
Pick up 70% 80%
Maintenance 58% 62%
Look & Shape 85% 80%
Brand Image 53% 55%

29
 100%
No of Persons 80% Mileage
60% Pric e
40% Pic k up
20% Maintenance
0% Look & Shape
Hero Honda Bajaj Brande Image
Com p any Nam e

Q11) If new Bike with good features comes in, then would
you like to change your bike?

Hero Honda Bajaj

Yes 19 21
No 17 14
Cant say 11 3

25

20
No of Persons

15 Hero Honda
10 Bajaj

0
Y es No Cant s ay
V ie w s

30
 Conclusion

1. Most of the Pulsar, CBZ & Karizma are purchased by young generation 18 to
30 because they prefer stylish looks and rest of the models of Hero Honda are
purchased more by daily users who needs more average of bikes than looks.
2. Hero Honda is considered to be most fuel-efficient bike on Indian roads.
3. Service & Spare parts are available throughout India in local markets also.
4. While buying a motorcycle, economy is the main consideration in form of
maintenance cost, fuel efficiency.
5. Majority of the respondent had bought their motorcycle more than 3 years.

RECOMMENDATIONS

1. Bajaj should introduce some more models having more engine power.

2. Hero Honda should think about fuel efficiency in case of upper segment bikes.

3. More service centers should be opened.

4. Maintenance cost and the availability of the spare parts should also be given
due importance.

5. They also introduce some good finance/discount schemes for students.

6. The price should be economic.

BIBLIOGRAPHY
1. www.herohonda.com
2. www.google.com
3. www.bajaj.com
4. www.twowheeler.com
5. www.extrememachines.com

31
32
33
 QUESTIONNAIRE
NAME: - ………………………………………………

CONTACT NO ……………………………………….

AGE:- 15-20 20-25

25.30 Above 30

OCCUPATION:- Businessman Employee

Student Other

Q1) Which Bike do you have?

Hero Honda Bajaj Any Other

Q2) Which Model do you have?

Hero Honda: - Splendor Passion

Karizma Other

Bajaj: - CT 100 Discover

Pulsar Other

Q3) In which Family Income do you Fall?

100000-200000 200000-300000

300000-400000 Above 400000

Q4) For how long do you own a Bike?

0-1 year 1-2 year

2-3 year above 3 years

Q5) For what purpose do you use your Motor Bike?

Office Purpose Personal Purpose

Joy Purpose Other

34
Q6) How do you come to know about this Motor Bike?

Newspaper Television

Magazines Friends/Relatives

Q7) Does Advertisement Influence your decision in choosing a Motor Bike?

Yes No Can’t say

Q8) Do you have full knowledge about Bikes before buying?

Yes No

Q9) Which factor below influence your decision? give ranking.

Price Mileage Quality

Resale Value Status Symbol

Q10) How would you rate the following factors of bikes with respect to different companies?
Hero Honda Bajaj

Mileage

Price

Pick up

Maintenance

Look/Shape

Brand Image

Q11) In new bike with good feature comes in, then would you like to change your bikes?

Yes No Can’t say

Q12) Any Suggestions for Company

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Date: (Signature)

35