Business Plan Fear Chamber

Fear Chamber of Dracula House
Startup Business Plan

Section 1) Executive Summary
Fear Chamber of Dracula House will be featuring main character as Dracula along
with others such as ghosts and aliens. The business opportunity is entertainment,
fun and leisure that individuals, tourists or visitors will be seeking. This kind of
tourism business found in international destination but it is not available in Dubai
(United Arab Emirates). It is opportunity because it is unique of its kind and not
found in other emirates.
According to questionnaire survey analysis and findings in sample of 50 people
shows that they are quite positive and interested in Fear Chamber of Dracula
House. The suggestion was to incorporate international features and some local
cultures making it entirely different opportunity.
The investment is high but there is certain return on investment. It is true that
Fear Chamber of Dracula House is difficult business opportunity but effective
business and financial plan will lead to start-up. Therefore, the financial project is
high, the reason is to create unique business opportunity, and this will attract
people domestically and internationally.
Noora Al Shehhi, miss.projects@gmail.com | Page 1 of 19

Section 2) Introduction
In the background of business plan, Fear Chamber of Dracula House design and
entertainment will be unique with less horrific style but more like fun. The castle
will be house of Dracula and it will be in old and European style design as shown
below sample:

Fear Chamber of Dracula House will include colour blends with red and other deep
colour matches. There will be family of Dracula showing adults and children along
with ghosts, aliens and unstructured creatures.
The purpose of business plan is to show and to present financial and resources
information. The plan will include basic information to understand the opportunity
and requirements to take advantage of this opportunity.
Section 3) Plan Description
1) Business Activities
The general business activities of Fear Chamber of Dracula House will include
entertainment and fun activities with the representation of beautiful and old
design castle that will be unique development. They will be acting as owning the
castle and it is their house where tourists and visitors will be visiting them to meet
and to use other facilities such as food court, machine games, and cinema.
Moreover, there will be character representation such as family of Dracula, aliens
and ghosts with other unstructured creatures.

2) Business Opportunity
The tourism market in Dubai is competitive and the people are always looking for
new and unique entertainment to come out of their daily work and busy time. The
tourists are travelling from local or international locations to visit Dubai. Due to
this reason, there is need of unique and new businesses supporting.
Fear Chamber of Dracula House is the right choice because it is as per suggestion
of respondents from survey questionnaire analysis. They have proposed various
facts and information that shows that it will be successful opportunity and it is
important for Dubai’s market. The opportunity analysis is below and survey is in
the appendix section:
1) Business opportunity
Business Opportunity No. of Respondents

Dracula House 30
Cinema (specific Genre) 15
Health Restaurant (Vegetarian/Diabetic&BP) 5

There is high percentage for Dracula house and average for Cinema so both
combined under entertainment theme of horror genre.
What do you think is business opportunity in terms of

entertainment and fun?
50
No. of Respondents
45
40
35 30
30
25
20 15
15
10 5
5
0
Dracula House Cinema (specif ic Genre) Health Restaurant
(Vegetarian/Diabetic&BP)
Busine ss Opportunity
Reasoning is:
• Dracula House is not available in UAE and it is very famous in international
locations.
• Cinema (specific Genre) is not available in UAE and all are providing general
movies such as drama, horror, comedy, etc. and this will be unique
internationally and locally.
Fear Chamber will combine Dracula House and Cinema providing horror or scary
movies only.

• Health Restaurant (Vegetarian/Diabetic&BP) is important for healthy society
but there are few initiatives due to questionable positivity by the people in
UAE.
2) Proposed entertainment and fun products or services list
Business Opportunity: Products / Services No. of Respondents

Food Court 12
Cinema 5
Character Models 14
Room Rents 8
Membership Services 9
Parking Services 1
Horror & Fun Entertainment 1
What are the possible products / services?
20
18
No. of Respondents
16 14
14 12
12
10 9
8
8
6 5
4
2 1 1
0
Food Court Character Membership Horror & Fun
Models Services Entertainment
Business Opportunity: Products / Services
There is high number is food court and character models and this shows as
potential products for business opportunity.

3) Approximation of investment
Investment Proposed No. of Respondents

5 Million 38
3-2 Million 7
2.5 Million 4
1 Million 1
How much is expected investment?
2%
8%
14%
76%
5 Million 3-2 Million 2.5 Million 1 Million
Reasoning:
• 5 Million, it is necessary, as everything is expensive nowadays. Moreover,
suppliers are no longer competing in providing better rates and quotations for
business start-up.
• 3-2 Million, it is acceptable and affordable by any investor or businessperson.
• 2.5 Million, it is possible to start small and grow later.
• 1 Million, it is small investment to avoid possible impacts from global financial
crises.

4) Approximation of profit return
Profit No. of Respondents

80-100% 6
50-70% 12
30-20% 30
Not Knowing 2
What is the percentage profit over investment?

4% 12%
24%
60%
80-100% 50-70% 30-20% Not Know ing
Most of the respondents agree that as per the current economical situation there
will be 20-30% profit on start-up of new business opportunity and it is true that it
is different from existing business opportunity.
5) Resources requirement
Resources No. of Respondents

Manpower 22
Financial 28

What are resources requirem ent?
44%
56%
Manpow er Financial
Both of the resources seem important for all business start-ups with enough work
force and financial resources to support the business.
3) External Market
1) External market condition is less competitive and Fear Chamber of Dracula
House will be new and challenging. The tourism industry is growing even though
there are financial and economical crises globally. It is in the market of tourism
in the area of entertainment and fun lovers.
2) Competition rate is very low because Fear Chamber of Dracula House is unique
and it requires high investment amount. Therefore, starting another similar
business will be risky for second or other businessperson.
3) Market positioning can be by the means of marketing activities and analyzing
competition possibilities. The means of advertising and marketing will be

through television, posters, website, billboards, flyers, magazine and
newspaper. Moreover, providing tour for new customers or groups will create
good awareness and friendliness knowing all about Fear Chamber of Dracula
House from first contact. In order to fair, there should be different rates for
adults and children along with loyal customers or groups. The means of
marketing will be personal selling and direct marketing to potential customers.
4) Products / Services
The product is Fear Chamber of Dracula House where there will be specially
developed castle for this business purpose only. The family of Dracula will be the
main entertainers and receiving customers around counters and main door of the
castle. There will be ghosts and aliens dressings and they will be employees in
customer services and other working areas.
The visitors will enjoy good range of food providers in the food court. There will be
machine games and playing area for children. The adults can join cinema for
showing horror or scary movies.
5) Core Objectives
1) To start-up new business creating sales and profit by 2010.
2) To obtain profit of 10% of the investment amount by end of 2010.

3) To satisfy by 70% of customers and the offering is variety of products and
services.
6) Strategy for Core Objectives
Core Objectives, Strategies & Tactics Achievement Timeline

1) To start-up new business creating sales and profit 100% January
by 2010. 2010
1) To identify new tourism business opportunity
2) To identify potential market share
3) To analyze people attitude
4) To establish startup and year round aggressive
marketing and sales
5) To market it locally and internationally

2) To obtain profit of 10% of the investment amount 10% December
by end of 2010. 2010
• To budget and conduct financial plans
• To establish return on investment plans
• To assign sales target achievement on monthly

3) To satisfy by 70% of total customers and the 70% March
offering is variety of products and services on 70% June
quarterly basis. 70% September
• To establish quality management system 70% December
• To conduct satisfaction survey 2010
• To maintain special employee for complains

• To analyze dissatisfaction unknown reasons
• To seek customer satisfaction in terms of price and
offering
7) Risks and Opportunities / Limiting Risks and Exploiting Opportunities
The risks and opportunities analysis is by the use of PESTLE and SWOT tools and
techniques. The analysis is in the below tables:
PESTLE Risk Analysis

1) Political • Changing governmental issues in terms of tax rate
• Imposing rules and regulations affecting FCDH business
• Fixing price for specific products or services

2) Economical • Slowing down of tourism business
• Turning down of new tourism businesses

3) Social • Showing less participation from Arab nationals
• Blending of culture of European and local is not
acceptable
4) Technological • Changing technological interfaces affecting internal and
administrative workload
• Increasing costs affecting implementation of
automation and communication systems

5) Environmental • Increasing environmental disasters and uncertainties
affecting Dracula’s castle
• Facing maintenance issues due to environmental threats

6) Legal • Facing difficulties in processing license
• Facing complicated fulfilments of legal requirements

The below table shows exploiting strengths and opportunities, improving
weaknesses and developing threats:
SWOT Opportunities Analysis

1) Strengths • Professional staff
Exploiting: Using efficiently
• High design and comfortable environment
Exploiting: Showing in marketing means and medias
• Leader in tourism business for Fear Chamber
Exploiting: Creating it as message in marketing and sales

2) Weaknesses • Limited finance
Improving: Obtaining bank finance
• No reserve for improvements and uncertainties
Improving: Obtaining finance

3) Opportunities • High profit
Exploiting: Assigning marketing and sales
• High number of visitors (local and international)
Exploiting: Reaching customers 90% locally

4) Threats • New competitor
Developing: Making it difficult for competitors to introduce
similar business by high investment, professional
characters, wide range of products and services
8) Resources

The below are the resources needs evaluation for possible expenses and costs
along with justification:
 House in the form of castle and it play the venue of Fear Chamber of Dracula
House.
 Employees will be presenting family of Dracula, aliens, ghosts and other
unstructured creatures. They will be frontline employees and characters
attracting and receiving visitors to Fear Chamber.
 There will be administration back office staff not directly dealing with
customers or visitors.
 Training needs are there for employees to make sure they act and represent
professionally.
 Electricity and water is certain resource need and whole castle will consumer
high amount of it.
 Decoration and design is essential part and resource and it will be in old,
cultural and European style.
 Salaries are important to pay all types of employment along with possible
incentives for sales target.
 Business functions such as management, human resources, accounts, etc.
 Facilities and equipments are for customer and employee needs and
requirements.
9) Financial Plans

The financial plan is showing complete budget for the first 12 months and one time
expenses and costs of resources:
Resources Finance Types Cost

Castle One Time AED 3,200,000
Cinema One Time AED 350,000
Food Court One Time AED 60,000
Uniforms One Time AED 5,000
Machine games One Time AED 25,000
Washrooms One Time AED 15,000
Prayer rooms One Time AED 10,000
Employees 12 Months AED 50,000
Training 12 Months AED 30,000
Electricity and water One Time/12 Months AED 22,000
Decoration and design One Time AED 80,000
Salaries / Incentives Anytime in 12 Months AED 15,000
Business functions One Time 12 Months Budget AED 100,000
Facilities / equipments One Time AED 38,000
Finance reserve NA AED 1,000,000
Total AED 5,000,000
Section 4) RECOMMENDATION
The recommendation is to keep minimum the investment amount and within the
budget. When there are cases of exceeding particular resource budget then there
should be control or reduction in other areas. The overall spending budget is AED
4,000,000 and reserve is AED 1,000,000. The reserve amount should be for risks,
improvements and uncertainties not for reduce in budget.

Fear Chamber of Dracula House is tourism entertainment unique business
opportunity in Dubai and there is less chance for competition because there few
businessperson willing to invest high capital for existing businesses. It will change
the tourism business style and as per the recommendation, there will be blend of
local and European culture to meet the comfortable entertainment environment
needs by locals and expatriates.
Section 5) CONCLUSION
There is need of new businesses in the market of tourism in Dubai because there
are local and international visitors. The new and unique business opportunity
identification is as per the analysis of questionnaire survey. The highest feedback
from respondents was Fear Chamber of Dracula House and there was identification
of products and services offering.
The business plan shows that there is good investment and return on investment
during the first 12 months. The external market is less competitive because Fear
Chamber of Dracula House will be the leader in tourism entertainment market.
There is need for aggressive marketing and sales in the first 12 months or 2 years
of startup. There is also reserve to face and to solve possible risks, uncertainties
and threats.

Section 6) Resources Reading
• http://fieldcrop.msu.edu/documents/Business%20plan%20for%20Startups.pdf
• http://www.sbcn.nc.gov/library/pdf/Biz_Plan_Start_Up_Guide.pdf
• http://www.moneyadvicetrust.org/images/MATbusplan09shtv2(web).pdf
• http://www.techventures.org/resources/docs/Outline_for_a_Business_Plan.pdf
• http://www.snb.ca/d_t/BusinessPlanE.pdf
• http://www.deloitte.com/dtt/cda/doc/content/DI_writing%20business
%20plan.pdf
• http://www.vancouver.wsu.edu/fac/holt/em534/Goldratt/Strategic-
Tactic.html

Section 7) Appendix
Unique Business Opportunity Survey
Travel and Tourism Industry / Dubai Market
What do you think is business opportunity in terms of entertainment and fun? Why?
What are the possible products / services?
1.
2.
3.
4.
5.
How much is expected investment? Why?
What is the percentage profit over investment?
 80-100%,  50-70%,  30-20%, or  I do not know.
What are resources requirement?
Comments:

Thank you for your participation and contribution.
Contact Miss Project
Noora Al Shehhi
United Arab Emirates
Business email: miss.projects@gmail.com
Personal email: snowite19@hotmail.com
Website: http://snowite19.spaces.live.com
My Services in English: Project, Assignment, Essay /
Homework, Graduation Project, PHD Proposal, Dissertation /
Research, Presentation, Translation (Arabic - English), Training
Material / Courseware, CV Writing & Editing, CV Distribution
within UAE, e-Books, TOEFL iBT registration, Proofreading,
Rewriting, TURNITIN checking, etc. Thanks!

Business Plan Fear Chamber

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Business Plan Fear Chamber

Uploaded by

Copyright:

Available Formats

Fear Chamber of Dracula House

Startup Business Plan

Fear Chamber of Dracula House

tourism business found in international destination but it is not available in Dubai

found in other emirates.

According to questionnaire survey analysis and findings in sample of 50 people

cultures making it entirely different opportunity.

Fear Chamber of Dracula House is difficult business opportunity but effective

people domestically and internationally.

Noora Al Shehhi, miss.projects@gmail.com | Page 1 of 19

Noora Al Shehhi, miss.projects@gmail.com | Page 2 of 19

with ghosts, aliens and unstructured creatures.

and requirements to take advantage of this opportunity.

Section 3) Plan Description

Moreover, there will be character representation such as family of Dracula, aliens

and ghosts with other unstructured creatures.

Noora Al Shehhi, miss.projects@gmail.com | Page 3 of 19

this reason, there is need of unique and new businesses supporting.

of respondents from survey questionnaire analysis. They have proposed various

the appendix section:

Business Opportunity No. of Respondents

Noora Al Shehhi, miss.projects@gmail.com | Page 4 of 19

combined under entertainment theme of horror genre.

What do you think is business opportunity in terms of

• Dracula House is not available in UAE and it is very famous in international

internationally and locally.

Noora Al Shehhi, miss.projects@gmail.com | Page 5 of 19

2) Proposed entertainment and fun products or services list

Business Opportunity: Products / Services No. of Respondents

What are the possible products / services?

Business Opportunity: Products / Services

potential products for business opportunity.

Noora Al Shehhi, miss.projects@gmail.com | Page 6 of 19

Investment Proposed No. of Respondents

How much is expected investment?

5 Million 3-2 Million 2.5 Million 1 Million

• 5 Million, it is necessary, as everything is expensive nowadays. Moreover,

• 3-2 Million, it is acceptable and affordable by any investor or businessperson.

• 2.5 Million, it is possible to start small and grow later.

• 1 Million, it is small investment to avoid possible impacts from global financial

Noora Al Shehhi, miss.projects@gmail.com | Page 7 of 19

4) Approximation of profit return

Profit No. of Respondents

What is the percentage profit over investment?

80-100% 50-70% 30-20% Not Know ing

is different from existing business opportunity.

Resources No. of Respondents

Noora Al Shehhi, miss.projects@gmail.com | Page 8 of 19

What are resources requirem ent?

force and financial resources to support the business.

1) External market condition is less competitive and Fear Chamber of Dracula

in the area of entertainment and fun lovers.

and it requires high investment amount. Therefore, starting another similar

business will be risky for second or other businessperson.

3) Market positioning can be by the means of marketing activities and analyzing

competition possibilities. The means of advertising and marketing will be

Noora Al Shehhi, miss.projects@gmail.com | Page 9 of 19

marketing will be personal selling and direct marketing to potential customers.

customer services and other working areas.

showing horror or scary movies.

1) To start-up new business creating sales and profit by 2010.

2) To obtain profit of 10% of the investment amount by end of 2010.

Noora Al Shehhi, miss.projects@gmail.com | Page 10 of 19

6) Strategy for Core Objectives