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Special!

sloane’s 2010 Most


Influential Women 50+ pages
of inspiring
fashion...
Working Girl:
Can women hold onto
the new power shift of Tips from
the recession economy? the Pros:
Over 30 pages of
insider tips and links
“Chloe is My Alias” for clothing, beauty,
We go beyond the hype to find out home decor, cooking,
how this annonymous blogger is fitness, books, career
redefining 21st century sexuality... and more!

Winter 2010
Winter 2010

contents 10

18

8 Contributors

9 Letter from the Editor

In Every Issue
22 10

Essentials Winter’s essentials by Coco + Kelley blogger
Cassandra LaValle.

18

Vanities Beauty Expert, Andrea Ducharme’s tips for creating
the ultimate, complementary look for your holiday party outfit.

20

PRODUCTS Makeup artist, Ann Marie Laurendeau, selects the
latest products to look your best this winter.

22

accessories Great winter picks and holiday baubles
by Denver dilletant May Wilson.

24

Furnishings Unique holiday gift ideas from shop owner
and blogger Annie Crowninshield.

74

City guide East Coast / West Coast: two jetset, professional
women report on what’s hot in their ‘hoods.

78

READS Book Reviewer, publicist and journalist,
Jocelyn Kelley, recommends what’s new in print.

p sloane / winter 2010


Part mind. Winter 2010
Part body.
All women.
7 DAY PASS >
contents 82
First time visitors only. Pass expires 11/30/10.
26 In Every Issue
80

Rants Amber West tells it
like it is.

82

Dialogs Katie Mendelson conducts a Q&A with
annonymous blogger “Chloe Is My Alias” of So I Met this Guy...

86

SWEATS Mariel MacNaughton reports on what’s hot in fitness.
This issue: diversify your workout routine.

88

reflections Marique Newell finds some time for gratitude
in a year, and season, of chaos.

90

LUSTs Publisher, Dana Córdova’s lusts of the
season. Because, well, we all want things...

Features
90
26 **SPECIAL sloane’s 2010 most influential women**
We polled our contributors from the past year to compile a list of
20 women we feel have redefined the role of women in their field.

32

Working Girl TV Host Joanne Colan investigates the new power
shift in the workplace and questions how we can keep our market
share even after the economy improves.

Back Bay Cambridge Salem 36



Brand: you Lauren Zirilli and Jeanine Heller of ICD Consulting
speak to the importance of branding yourself and maintaining your
617.859.7700 617.497.4454 978.745.7390 public idendity.

Brookline Chestnut Hill www.healthworksfitness.com


617.731.3030 617.383.6100 www.healthworksfoundation.org p sloane / winter 2010
Publisher / Editor Dana Córdova
Winter 2010
Design / Photo Editor Dana Córdova
Assistant Editor Colleen Reilly
Marketing Rachel Texeira

contents
Technical Advisor Luke Peters

Special Thanks / Unofficial Advisory Board:


Raul Córdova, Casey Hatchett, Vanessa Peck,
Ben Tregoe, Adam Wynne, Alan Wynne

Advertising Sales:
12
advertising@sloanemag.com 38
Interested in Getting Involved?
Please send your idea pitch to
editorial@sloanemag.com with the
subject line: Ideas for the urbane.

Join the Mailing List!


mail@sloanemag.com Fashion
© 2010 sloane
12

Winter fashion guide
Stylist Maria Vasilevsky challenges us to be stylish and warm,
Usage, mention or reproduction of any content fashionable and comfortable even when the temperature drops.
within this publication MUST link back to:
www.sloanemag.com (basically, this means:
we’d love for you to talk about sloane, but just 38

Southland Lady-like details meets So-Cal casual—on location
in San Diego, CA.
be courtious, give us credit and a link.)

52

town & Country Gorgeous, classic looks to take you from
the city to a crisp weekend in the country.

52
Usage License: Attribution-Noncommercial-
64 new. wave. A fresh, neorealismo take on European cool.

No Derivative Works 3.0 United States,


Creative Commons.

To Share: to copy, distribute and transmit the


64
work under the following conditions:
Attribution: You must attribute the work in the
manner specified by the author or licensor (but
not in any way that suggests that they endorse
you or your use of the work).
Noncommercial: You may not use this work for
commercial purposes.
No Derivative Works: You may not alter, trans-
form, or build upon this work.

p sloane / winter 2010


contributors letter from the editor
The Career Issue has, in truth, been in As always, there is lots of gorgeous
development since I started sloane. photography, fashion, beauty tips,
It has been, is, and I hope it to be, all and over 300 links to shopping re-
that its title conveys. An ode to the sources online. All from trusted and
working women of the world. As an respected experts in their fields. As
ambitious woman myself, I’ve con- I write this on the eve of putting the
stantly sought out others whom I Winter issue to bed, (figuratively that
admire—who inspire me—and, who is, as I will not be going to bed tonight)
seem to do the impossible. I feel all the more focused on why
sloane has worked.
With the help of my advisors, and
writer Carly Petrone, I shuffled The large majority of my contribu-
through lists and lists of women we tors are females who impress, guide
admired. They got shorter, longer, and humble me daily in creating this
Carly Petrone is a freelance writer liv- Betania Kelly is a freelance creative Dana Córdova shorter and on it went until I struck magazine (not that I don’t appreciate
ing in New York City. Read her weekly director and fashion stylist known for Editor/Publisher upon the one unifying quality that your hardwork too guys). I found out
reviews of the “Best Of New York” on her prediction of trends and flexible seemed most important in order for early on—and reflect upon it now
www.cbsnewyork.com. She’s recent- creativity on location. Along with her them to make the cut: they needed with even greater reverence—that
ly contributed to InStyle Magazine’s indecisiveness in whether to mimic to be models of the very line I wrote this project simply could not ex-
annual Web Guide as well as the new the style of Winona Ryder in Reality in sloane’s mission statement at the ist without my contributors. I know
online publication Claph Magazine. Bites or Katharine Hepburn in Bring- start of this venture. “sloane seeks this, I celebrate this, and that is why
Follow her blog about life in the big ing Up Baby, she also possesses to address the 21st century woman I have always made it a part of the
city at carlydoesnewyork.tumblr.com severe wanderlust, currently explor- who is redefining traditional female project to fully acknowledge each
and www.carlypetrone.blogspot.com. ing the beach town of Encinitas, CA. roles.” Thus, our 2010 Most Influ- contributor as an individual rather
www.betaniakelly.com ential Women, finally came down to than weave them into a larger, over
the 20 feature on page 26. riding, editorial voice.

Further delving into the concept I hope that you will notice that every
Luca and Lara from Photoreclame for Working Girl, Joanne Colan re- contributor’s name links directly to
are a team of photographers working searches the current state of wom- their own personal site and I encour-
with enthusiasm, knowledge and a en in the workforce. Her findings are age you to learn more about what
big passion for photography. Based both heartening and cautionary as they do. Empower yourself and em-
in Parma they have worked in adver- we seek to hold onto, what I hope, power each other.
tising, fashion and product stills. In isn’t just a circumstantial gain. With
their work they always seak out new this in mind I hope you’ll also enjoy Regards,
solutions for an original and creative the tips presented by consulting
approach. www.photoreclame.com duo Lauren Zirilli and Jeanine Heller Dana Córdova
in Brand: YOU. Women are natural Editor/Publisher
masters of communication, net-
working and image making—I hope
Della Bass was born in Sydney, Aus- Aaron Feaver is a photographer liv- that you find their ideas useful in fur-
tralia and started taking pictures whilst ing and working in Los Angeles, Cali- thering your own career.
living in Japan in the mid 90’s. She re- fornia. When he’s not taking pictures
located to Milan, where she remained he enjoys skee-ball, pizza and anima-
for 5 years. She currently resides in tronic singing animals…pretty much
New York City. Her clients include Ny- anything and Chuck E. Cheese.
lon Magazine, Anthem, Hamptons www.feaverishphotography.com
Magazine, In Style, Penguin, and Free
People. www.dellabass.com

p sloane / winter 2010 p sloane / winter 2010


essentials

Blogger, Cassandra LaValle,
picks the season’s top essentials. 5

1
1. Iomoi coasters 4/$95 Entertaining has never been so
bright! I love an excuse to monogram or add a personal touch
around the house, and these coasters are the perfect op-
portunity. Not to mention they cheerfully remind guests to
use them!

2. J.Crew Coat $325 Bright colors to bundle up in


make the winter weather a little less bleak. The classic 6. Madewell Sequin Dress $228 Dazzle them with a
tailoring of this coat is perfect in a bold orange! Remem- smoldering sequin number! The modest shape of this dress
ber, when opting for a color like this, clean and simple elevates the sophistication of this gorgeous piece, making it
lines are the best way to go. perfectly acceptable for the family christmas party or a wild
new year’s eve. 6
3. Barney’s Pillow $135 Part of our holiday decor al-
ways includes changing out the pillows in the living room, 7. C&B Champagne Flutes $11.95 each (sale $7.95!)
but instead of something overly themed, why not display a The gold detailing on these perfectly shaped champagne
very appropriate and celebratory ‘cin cin’!? Plus, you can let flutes makes toasting friends and family a little more spe-
it stay on the sofa way past the holidays. cial. And their affordability makes them easy to stock up on
so nobody’s left with the odd glass out.
4. Rebecca Norman Black Diamond Ring $158 The holi-
days are all about sparkle, and your halls shouldn’t be the only 8. Madewell Earmuffs $32 Embrace the fur trend with
thing decked out with a little glitz! Dress up your little black a subtle addition to your wardrobe - a fuzzy pair of ear-
dress by adding a beautiful new bauble like this one. muffs! The best part? You won’t have to muss up your hair
2 with a big ‘ol hat either.
5. Jonathan Adler Candle $38 Nothing evokes warm win-
ter memories like the combined scent of pine and evergreen
trees with cinnamon and cloves in this joyful little candle. The 7 Cassandra Lavalle began her career in event
shimmering vessel is simply a bonus! planning in 2002, moving into interior design in
2007 when she began her then blog (now business)
coco+kelley. Exploring trends in fashion, decor, and
3 entertaining, coco+kelley has received praise and
recognition from publications like Martha Stewart,
Lucky Magazine, and the New York Times. Cassandra
lives in Seattle, WA where she also works as a Home
Merchandiser for Anthropologie.

p10 sloane / winter 2010 p11 sloane / winter 2010


coverings

stylist and Stilista cofounder,
Maria Vasilevsky’s hot winter style for a cool season.
Winter Fashion Guide >>

Professionally Fashionable
Kate Spade Mercury Sequined Paulina Cardigan $445
This gorgeous 100% merino wool cardigan works overtime – wear
This is a time of year when you are tempt- it to work, then layer in on top of a black slinky cami for an evening
ed to give up on fashion in favor of focusing on staying warm. look. When heading to the office, this piece is perfect with a pencil
Who can blame you? For many of us, winter can serve up every skirt or wide-leg trousers. Perfect with delicate earrings, but skip
weather inconvenience under the sun. Endless sheepskin boots, the impulse to wear a necklace to avoid bling overkill.
ski attire off the slopes, shapeless down coats, fleece hats and
bulky sweaters... Kate Spade Galleria Sammie Dress $475 - Basic LBD with Faux
Fur Waist Band
This winter, I challenge you to be stylish and warm, fashionable For the readers with overheated offices, this sweet dress is will
and comfortable. December brings about family dinners and serve you well. The sash detail flatters by drawing attention to
holiday parties, and the dressier selections below are perfect for the waist. Pair with black or gray opaque tights and riding boots
all festivities. For work, I’ve included some beautiful clothing and for a professional daytime look.
footwear options. Some new outerwear ideas and soft, casual
looks are also yours to consider. Pour yourself a steaming mug Juicy Couture Flecked Tweed Blazer $298.00 (Now on Sale $149)
of hot cocoa, and enjoy all the choices this season has to offer! This blazer’s contemporary fit and striped lining make it a very
hip work option and its 72% wool fabric content means that
it will keep you warm even if you sit far from the vent! Add a
Who’s’ Ready to Party? flowing long scarf and slim-fit straight leg pants and you’ve got
your cold Monday outfit.
ABS Animal Print Puff Shoulder Dress $245.00
Leopard print has been huge this season, and the la- A.P.C. Shearling-lined suede boots $470
dies that dare to wear it convey an image of power There is so much function to these stylish wedge boots! The
and confidence. The classy sheath silhouette and the wedge and platform make the boots uber comfy in spite of their
longer sleeve balance out this daring print. significant height, and the shearling lining will keep even the
coldest feet warm while you walk to the office. The two-tone
Stella Mccartney Lace-covered pumps $645 suede will accompany most colors in your wardrobe, but don’t
What is sexier than lace? These pumps have so much forget to protect these beauties with a waterproofing spray ev-
more oomph than the more classic leather styles you ery 3-4 weeks to make them hold up for season after season.
may have worn out before. These shoes pair beautifully
with any solid color, but avoid wearing them with other prints
to give them the chance to stand out.

Matt & Nat Santogold Bag 205.00


At Stilista, we love eco-friendly style op-
tions! This bag is vegan and cruelty-free,
not to mention adorable for any festive
outing! I love its’ medium size which
can go from day to night, as well as
the longer chain strap option.

Rachel Roy Signature Sheath Dress


$395.00
Metallics are great for two reasons:
they look glamorous and they are
easy to pair with colors and prints.
This dress’s color blocking is very flat-
tering to the waist area, and its’ close to
the body fit makes it easy to layer a cardigan
or short jacket for warmth.

p12 sloane / winter 2010 p13 sloane / winter 2010


Winter Fashion Guide >>

Winter Weekend Wear A Few Good Coats


Joie Cashmere Sweater $288.00 (Now on sale $172.80!) Your coat is the first thing people see when they meet you for
This cozy cashmere sweater features a beautiful drape for that ef- at least 4 months out of the year! Have a little fun with the style
fortless elegant look which is soft and comfy as well! Looks beaiti- and color, like these options.
ful with jeans and ankle booties or flat riding boots. Add a me-
dium-length necklace to draw attention to the draped neckline. Victorialand Overlay Coat with Faux Fur Collar $498.00
The neutral smoky gray tones and the two length options make
Patterson J. Kincaid Molly Sweater $248.00 this coat super versatile, and the faux fur collar and zipper de-
It’s a sweater! It’s a dress! It’s warm and functional! Wear as tails make it uber-stylish and great for long city walks .
a dress with tights or leggings, or turn up the volume with
over the knee socks. Pair with jeans or riding pants for an even A.P.C. Wool cape coat $620
warmer look. Brighten up the look with layered gold necklaces This coat combines the fashionable cape detail with a very clas-
or a bright hair accessory. sic English plaid pattern. Pair with buttery brown leather gloves
and a bright colored umbrella. Added bonus – there’s a hood
Wear With > for those extra cool days.
Linea Pelle Vintage Military Belt $132.00
The military trend was by far one of the most prominent trends Hidden Getaway Jacket $169.99
for fall. Keep it going for the winter by adding this handy belt to This darling short coat is perfect for driving around town, or for
your wardrobe. This versatile rugged belt will look fabulous on those in-between weather days! I love the asymmetric zip, and
many a dress, on top of a chunky cardigan or jacket. Or, add it the cozy plaid pattern. The pronounced collar on  
on top of a feminine, frilly dress to juxtapose the look! this jacket is ideal for pear-shaped ladies, as it draws the eye
upward. Beautiful with jeans, dress pants or a skirt, this coat
Max and Chloe Allison Daniel Leaf and Jet Agate Ring, $84.00 is a bargain that will take you from winter, right into the cooler
As a larger statement ring, this piece adds a lot to an outfit! Wear it spring days.
with your favorite jeans and sweater combo for instant glamour.

p14 sloane / winter 2010 p15 sloane / winter 2010


Winter Fashion Guide >>
Accessories Assortment
Alexander Wang Wool Scarf with Leather Pockets $375.00
This is a whole lot of scarf, and the pockets are just the cherry
on top! Wear this on top of your colorful long-sleeve tees to
contras the bright colors, or drape on top of a slinky going out
top for that much needed extra layer.

Missoni Circle Scarf, Nordstrom $198.00


Circle scarves are everywhere this winter. You can wear them
long as a single circle, doubled-up (shown) or wrap the top cir-
cle around your head for a hooded look. The Missoni knit is a
beautiful option that’s not too bulky and heavy.

Marc by Marc Jacobs Leather-n-Lace Gloves $78.00


Fingerless gloves are the epitome of street chic this season!
Layer them under your leather jacket for an edgy, rock and roll
look, or wear with your favorite dress coat for a dressed up
outerwear look.

Maria Vasilevsky is the co-found-


er and Managing Partner of Stilista,
LLC, senior fashion stylist and group
style educator. She has 10 years ex-
perience working with individuals’
wardrobe goals and leading work-
shops and training sessions of 10
– 350 attendees. Along with Stilista
management, Maria has developed
a unique process for addressing
wardrobe challenges that works
for clients of varied lifestyles, sizes
and budgets. Maria frequently at-
tends fashion and style events and
reads related publications in order to ex-
pand her knowledge to better serve her
clients. www.stilistaboston.com
15 Charles Street Beacon Hill Massachusetts www.therubydoor.com 617.720.2001

p16 sloane / winter 2010


vanities Beauty expert, Andrea Ducharme
on complementing your holiday outfit with makeup.

An invitation to a holiday My favorite way to add some sparkle to a holiday en-


semble is to think about whether you will be wearing either
The Dolce and Gabbana collection is somewhat unexpect-
ed for Holiday yet with it’s creamy beige lips and am-
party arrives and you are think- gold, pearl, black or silver accessories and simply design plified eyes it looks rich and reminds me of classic holiday
the makeup around that. movies featuring decadent costumes and sets.
ing about what to wear, including
makeup. The textures of clothes
are richer, the colors more opu-
lent and the makeup needs to
compliment without overpower-
ing the entire look...

Perhaps some gold shadow swept across the lids paired The Red Lip paired with a flick of black liquid eye liner will
with a rich plum or red lip, or maybe some violet eyeshad- always be my personal favorite to wear to any holiday gath-
ow offset with a silvery lip gloss. Plums, Golds, Violets and ering, just add the little black dress and some satin pumps
Royal Blues are all featured in the Holiday Collections of and enjoy the celebration.
MAC, Chanel, Dior and Versace this year in very wearable
yet elegant ways.

In Andrea Ducharme’s 18+ year career in the


makeup industry, she has had the pleasure and
honor to represent Clinique, Estee Lauder, Trish
McEvoy, MAC and Rouge Cosmetics. She has re-
ceived many awards and acknowledgments, includ-
ing being named one of Boston’s five top makeup
artists by Fashion Boston Magazine. Andrea works
several celebrities to ensure they look their best
at their personal appearances and on television.
She is also the co-founder of The Makeup Artists:
www.themakeupartists.com
p18 sloane / winter 2010 p19 sloane / winter 2010
products Makeup Artist, Ann Marie Laurendeau,
selects the latest products to look your best.
7
6

Hot HOLIDAY Products 8


A desire to dazzle is the goal of every woman attending
a holiday party. Although too often working women are
pressed for time trying to fit everything into an already Conceal and Camouflage
overwhelming schedule. This month’s beauty products of- These are two completely different products. Both must-
fer you 3 easy ways to rev up your everyday makeup style haves quickly erase imperfections and add new life to your
into a flawless and festive look in minutes. Have Fun! complexion. Most concealers have a light-weight consistency
and work well under the eye area only. Camouflage creams
Long and Beautiful Eyelashes are thicker and provide longer-lasting coverage. Camouflage
Ever since the eyelash enhancer Latisse was introduced, creams are better suited for those with very tired or dark un-
products that lengthen and thicken your lashes have been der eye circles, spider veins, age spots and rosacea.
in high demand by women wanting to ditch their eye lash
curlers and spend less time applying mascara. These eye- 4. Laura Mercier, Flawless Fix Pencil $20
lash enhancers work well, cost less, and do not require a 5. Benefit, Stay Don’t Stray Concealer & Shadow Primer $24
prescription. 6. Estee Lauder, Maximum Cover Camouflage Make-up $29.50
7. Smart Cover, Camouflage Cream $15
1. Lash ReLonge, Eyelash Lengthener $99.99
2. RevitaLash, Eyelash Conditioner $52.97 The Glistening Effect
3. L’Oreal, Lash Boosting Serum $14. 99 What holiday makeup application would be complete Ann Marie Laurendeau is a makeup artist,
without a touch of shimmer or shine? This can be easily hair stylist, educator, and writer with more than 20
achieved by layering a product that glistens over your ex- years experience. In 1995 she founded Anemone
isting eye, lip or face makeup. Shimmer can be worn on Makeup and in 2006 launched her own line of all-
3 women of all ages. The trick to wearing shine beautifully is natural, mineral-based cosmetics which includes
to apply it onto one area of your face so it complements the makeup and skin care products. Throughout her
Photo, Donis Perkins / Styling, Ann Marie Laurendeau
rest of your makeup. career, Ann Marie has provided makeup and hair-
styling for many well-known corporate clients, ce-
8. NYX Chrome Eye Shadow, Mimosa $6 lebrities, and public figures. Based in Boston, she
9. Becca Cosmetics, Shimmering Skin Perfector, Pearl $40 frequently travels throughout New England, New
1 10. Lola Cosmetics, High Shine Lip Gloss, Front Row $18 York and beyond for media, destination weddings,
and events.
5
2

4 10

p20 sloane / winter 2010 p21 sloane / winter 2010


accessories

Denver dilettante May Wilson’s
top accessory picks for winter.
5

1
1. Ruby Door, Gumdrop Vintage Earring $45 I do
love the jewel tones of the holiday season, but a little splash
goes a long way, which is why I love these earrings! I think
these little gems would be a great accessory with a party
dress or, for only $45, you can make a friend’s year and give
them as a gift! 6. Club Monaco, Anne Driving Gloves $79 I never
thought I would say the words gloves and sexy in the same
2. Roarke, Le Charlot $395 This is probably my most sentence—but there I said it. Something about these little 6
coveted item of the season (hint, hint, Mr. Wilson...)! This black driving gloves are fierce. Sometimes all it takes is an
young designer out of New York also happens to be a friend accessory to make a woman feel a little more empowered.
and her career is skyrocketing—this piece was last seen on
Invanka Trump. The bedazzled scarf/necklace will compli- 7. Intermix, Kara Ross Circle Eclipse Earrings $150
ment any occasion and any outfit—especially that holiday Last season was the revival of the gold chunky bracelet and
party dress that gets a little boring by the end of the season. this season it is definitely a chunky pair of gold earrings. I
love the complexity of the design, but think they are simple
3. Michael Kors, Tortoise Bezel Watch $195 Dear enough to where with jeans and a sweater. I think these ear-
2 Mr. Kors, I hope this note finds you well. I think you should ring would be a purchase you would never regret.
stop wasting your time on clothing and shoes and focus
strictly on watches. You have a gift for making beautiful, 8. Rachel Zoe for QVC, Snake Cuff $44 First, let me
reasonably priced, well made timepieces and I love you for start by saying, Rachel Zoe is the queen of accessories. Just
it. Sincerely, May. when I think there is no way it is a good idea to wear a brace-
let, 3 rings, a watch, a scarf and an anklet—she pulls it off...
4. Stella McCartney, leopard Intersia Beanie $275 I bow my head to you, Rachel. Needless to say I was a little
(on sale $ 192.50) If you have opened a magazine in the shocked to be hunting her down on QVC, but don’t let that
last 3 months you know that leopard has crossed its way scare you. I spent hours on the site and there are so many
from the fall right into the winter and I have to say I feel great finds! This piece in particular is so chic and reminiscent
vindicated because I never let it go. I think this is the PER- of Cartier—but I don’t even think you could use the bath-
FECT winter hat. I was initially skeptical about the beanie, room at Cartier for under $50. May Gardner Wilson currently resides in
but after trying it out dare I say, “super cute.” Denver, CO working on decorating projects rang-
ing from pillow fluffing to home re-models. She
5. Tory Burch, Wrap Louisa Belt $250 (on sale also is involved with a variety of local and inter-
$175) I may be getting in touch with my inner Solid Gold 7 national charities. Prior to Denver, May worked as
dancer, but I love this belt. My greatest complaint about my a designer with Charlotte Moss in New York City.
winter wardrobe is that it is weighed down by a lot of black, Her pride and joy is her pug Lola who patiently ob-
gray and neutrals—I love pieces like this can take so many serves her constant desire to look her best!
outfits up about 10 notches.

4
8

p22 sloane / winter 2010 p23 sloane / winter 2010


furnishings Shop owner and blogger,
Annie Crowninshield, suggests unique gifts for the holidays. 4

5
In between
Fa-la-la-la-la-la
and the jingle of bells is the faint
cry of I want, I want, I want, gimme
gimme gimme... But what?! From
hostesses to husbands, old friends
to the office swap; these gifts will
get you on the good list and bring a
little more joy to the world. 
1 6
1. Classic Train Set (various prices)
A holiday morning tradition that should
never die...

2. Octopus Shelf Decor by Cyan $85


What better way to kick off Chanukah than with
2
an 8 legged accessory.

3. Cire Trudon Candle $75


High end handsome candles that will have
the recipient’s eyes all aglow.

4. Light Box by Empiric $150 Annie CROWNINSHIELD is a Boston native who


These limited edition art pieces illuminate one was born into a family of pioneering modernists.
of 9 vintage images. 7 Trained as an artist in France and Mexico, she
eventually entered the world of interior design. Af-
5. Vintage Barware (various prices) ter starting her own online sofa company in 2005,
Stand out from the sea of wine bags at she became partner of Empiric Inc. in Los Angeles,
the next holiday party. CA where she dedicates her time contributing to
their growing line of new and vintage home fur-
6. Dog Bed by Furbish Studio $95+ nishings. She also writes the lifestyle blog relishs-
Fun yet sophisticated fabrics and a size for every furry fam- mallpleasures.blogspot.com
ily member, this is one guilt free gift you
can buy for “yourself” this season. Heck, get two.

7. Duck Foot Mirror by Cyan $95


A quirky gift for all children... young and old.

8. The Art of Gift Wrapping $25


We’ve all received them, the gifts almost too 3
beautiful to open. With 12 months to practice
you’ll wow them....next year!

p24 sloane / winter 2010 p25 sloane / winter 2010


Lady Gaga
Lady Gaga is redefining a generation. Just as Madonna did in the 80’s, Gaga
is pushing the boundaries and popularizing trends with her signature avant
garde style and ever changing persona. Her fans—fashionably coined little
monsters—can’t wait to see which star she’ll collaborate with next. And, she

sloane’s 2010 can actually sing! In a time where pop music is overshadowed by synthe-
sizers, her unique and powerful voice is refreshing for audiences of every

20 Most Influential Women


age. Besides her singing career, Gaga has used her celebrity to promote
gay rights and is considered to be a rising gay icon. She called walking in
the National Equality March in Washington D.C. “the single most important
event in her career.”
by Carly Petrone

Michelle Obama
Michelle Obama is using her First Lady status to help raise awareness against
childhood obesity and poverty in America today. As the first US African-Amer-
ican First Lady, she is a new example for the younger generation. In 2010, she
started the Lets Move campaign to raise a healthier generation of children
through nutritional education, implementing active communities, and setting

Fifty years ago there had never been an Acad-


emy Awarding winning female director, an African-American First Lady, or a
up support networks for families. Mrs. Obama has planted an organic garden
and setup bee hives on the South Lawn of the White House and has been
compared to Jackie Kennedy when it comes to her sophisticated style. Wom-
female billionaire. Thankfully today this is a reality. It is with the help of the en have every reason to look up to Michelle Obama. She’s a mother, lawyer,
following twenty fabulous, strong, imaginative, and inspiring women that advocate, philanthropist, trendsetter, and most importantly, a role model for
future generations can dream to accomplish anything. African-American women—and, for all women throughout the world.

Oprah Winfrey Angelina Jolie


I think it’s hard to say or hear the words “most powerful women” and not She may be known as an Academy Award winning actress in Hollywood but
immediately think of Oprah Winfrey. This media mogul was recently named to refugees around the world she is changing their lives. Jolie is using her
one of the 100 People Who Changed the World by LIFE magazine. She is celebrity to promote humanitarian causes around the globe. As a Goodwill
estimated to be worth $2.7 billion, making her the richest self-made woman Ambassador for the United Nations High Commissioner for Refugees she
in America! She has her nationally syndicated talk show, The Oprah Winfrey has visited over 20 countries to meet with refugees and make others aware
Show, her monthly magazine O, The Oprah Magazine and O at Home, owns of their plight. She has put millions into her own Jolie/Pitt Foundation in
a production company called Harpo Films, and has a XM Satellite Radio order to help various organizations like Doctors Without Borders and Global
channel appropriately called Oprah Radio. She’s also a philanthropist and Action for Children. She regularly attends World Refugee Day in Washington
started Oprah’s Angel Network in 1996 and has raised $80,000,000 for vari- D.C., has spoken at the World Economic Forum, and has lobbied humanitar-
ous charities and nonprofit organizations. Although she won’t be hosting ian interests in the U.S. capital. This mother of six is showing her children
her daytime talk show we know she’ll remain a media mogul. the world and how to help those in need.

Sonia Sotomayor
Nancy Pelosi Born in the Bronx, the first Hispanic U.S. Supreme Court Justice dealt with
For the first time in history, America’s 60th Speaker of the United States the loss of her father at the age of 9 and was raised by her mother in the
House of Representatives is a woman. That woman is Nancy Pelosi. As projects. A determined teenager, she received a full scholarship to attend
Speaker of the House she is second in line to the President (just after the Princeton University and later earned her J.D. from Yale Law School in 1979.
Vice President), making her the highest-ranking female politician in Ameri- Sotomayor has blazed an abitious trail from Assistant District Attorney for
can history. Upon being elected, she had these words to say to Congress, New York, to private practice and eventual nomination to the U.S. District
“For our daughters and granddaughters, today, we have broken the marble Court for the Southern District of New York by former President Bush in
ceiling. For our daughters and our granddaughters, the sky is the limit, any- 1991. In 2009, the United States Senate confirmed her nomination for ap-
thing is possible for them.” We couldn’t agree more Madam Speaker. pointment to the U.S. Supreme Court by a vote of 68-31. Sotomayor is not
only a successful lawyer and judge, she’s also taught lectures at Princeton
and New York University Law Schools.

p26 sloane / winter 2010 p27 sloane / winter 2010


sloane’s 2010 Tina Fey

20 Most Influential Women As Alec Baldwin stated in his Emmy winning speech, “Tina Fey is the Elaine
May of her generation.” He couldn’t be more right. Tina’s giving little girls ev-
erywhere a reason to dream of becoming a television writer. In a field known
for being a boys club, Tina’s proven she’s one funny woman. Hailing from

“For our daughters and our granddaughters, the


Chicago’s prestigious improv theatre, Second City, the first female head writ-
er for Saturday Night Live made audiences laugh for over six years. She has

sky is the limit, anything is possible for them.”


also written and starred in hit movies such as, Baby Mama and Mean Girls.
Currently, Tina is conquering the sitcom world as executive producer, Emmy

­—Nancy Pelosi
winning writer, and star of the hit NBC show 30 Rock. This actress, writer,
producer, comedienne, improviser and mother has charted new ground for
women in comedy.

Anna Wintour Barbara Walters


Vogue magazine is Anna Wintour. She is the mastermind behind the ever- Walters started her career as a writer and researcher for NBC’s The Today Show
evolving fashion publication. As Editor-and-Chief, she has final say on every- in 1961. In a time when women weren’t covering “hard news” Walter’s was
thing from storyboards to who should be on the cover each month. Fashion promoted to Reporter-at-Large developing, writing, and editing her own reports
designers hold their breath when the woman with the short bob and big black and interviews. In 1979 she joined the news magazine show 20/20 where she
glasses sits in the front row of their runway shows. She can make or break stayed until 2009. During that time she interviewed almost every U.S. Presi-
a career and has been nicknamed “Nuclear Wintour.” Although she’s tough dent and many others from around the world. In 1997, Walter’s co-created The
and known to be one of the least friendly women in the fashion industry, she View, which she described as a forum for women of “different generations,
knows what sells, what trends are up and coming, and who the next great background, and views.” She received a star on the Hollywood Walk of Fame
designer will be. She’s a force to be reckoned with yet editors, stylists, mod- in June 2007 and was honored with a Lifetime Achievement Award at the 30th
els, designers, and celebrities are more than willing to work with her. Without Annual News and Documentary Emmy Awards. Even at 81 she shows no sign
Anna Wintour, fashion wouldn’t have such a presence in the world today. of stopping.

Queen Rania Al Abdullah


Tyra Banks The Queen of Jordan, is currently a global figure and one of the world’s most
Before becoming the first African-American model to grace the cover of powerful women. She’s used her influence to help change the educational sys-
Sports Illustrated Swimsuit Issue, Tyra Banks had a dream: She wanted to tem in her country and abroad. In 2008, she launched Madrasati or “My School,”
have her own talk show. In 2005 that dream came true, when she launched an initiative designed to renovate 500 of Jordan’s public schools. Queen Rania
The Tyra Banks Show. In 2008 she won her first Daytime Emmy. She’s relat- also has a clear global agenda. Ten years ago she was invited by UNICEF to join
able, inspiring, and making a difference in how girls and women perceive its Global Leader Initiative where she works alongside other world leaders like
themselves. After a lucrative career in modeling, she retired at the age of Nelson Mandela to help improve the welfare of children. She has been most
32 to pursue producing fulltime. She started the popular television series vocal about correcting misconceptions between the Western and Arab world
America’s Next Top Model where she acts as judge, executive producer, and and even created her own YouTube channel to promote intercultural dialogue
host. Tyra is definitely on her way to becoming a mogul with her net worth among the younger generation. Through her initiatives, Queen Rania is working
at $90 million. to improve future generations chance at higher learning.

Serena Williams Chelsea Handler


As one of the most accomplished and recognized women in professional Handler is all kinds of crazy but that’s exactly why we love her. She has no
tennis, she has won more prize money than any other female athlete in his- filter, doesn’t care what people think, and is willing to make fun of herself on
tory. She’s worn two Olympic gold medals around her neck, started her own a daily basis. This youthful yet experienced performer is refreshing, quick-
line of clothing and accessories, become part owner of the Miami Dolphins witted, unpredictable, and appealing to college kids and grandmothers alike.
(with her famous sister Venus), and has even gone back to cosmetology E! Entertainment noticed her star quality and has picked up her late night
school to become a licensed manicurist. In between conquering the tennis talk show, Chelsea Lately, to run through 2012. Fans love her show so much
courts and being a normal 29 year-old, she founded the Serena Williams that she’s currently shooting a pilot based on her staff’s post work antics. At
Secondary School in Matooni, Kenya and wrote a best selling autobiogra- 35 years-old, she’s already a best-selling author, talk show host and stand-
phy entitled On The Line. It seems like Serena can do just about anything up comedian. With Forbes naming her as one of the World’s Most Powerful
both on and off the court. Women (#33), she’s definitely getting the last laugh!

p28 sloane / winter 2010 p29 sloane / winter 2010


Diane Sawyer Tory Burch
After graduating from Wellesley College with a degree in English, Sawyer at- As someone living the dream of a famous fashion designer, Burch also
tended one semester of law school before turning to journalism. She worked maintains her role as working mother, philanthropist, and entrepreneur. Af-
for President Nixon and helped him write his memoires after his resignation. ter working for major fashion labels like Ralph Lauren and Vera Wang, she
She transitioned to on air talent as a political correspondent for CBS News and created a signature line of tunics and ballet flats. It wasn’t long before Oprah
later became co-anchor of the CBS Morning News with Bill Kurtis in 1981. 60 Winfrey officially endorsed Tory’s line on her popular talk show. Since that
Minutes eventually hired her where she was a correspondent for five years. episode aired in 2005, she’s opened 26 boutiques, 4 outlets, and started an
She moved to ABC News to co-anchor Primetime Live with Sam Donaldson online store. Burch’s classic yet innovative style sets her apart from other
and also co-anchored for 20/20. In 1999, she returned to morning news as designers. In 2007, she won the Accessory Brand Launch of the year award
co-anchor for Good Morning America with Charles Gibson. She currently sits from the Accessories Council of Excellence. Hooray for a woman who’s cre-
behind the desk as anchor of ABC World News where she signs off every ating a luxury brand at affordable prices.
night with “I’ll see you right back here tomorrow night.”

Annie Leibovitz Nora Ephron


Chances are you’ve probably seen a picture taken by Annie Leibovitz. She’s Ephron is a mother, wife, author, journalist, and one of the leading female
worked with celebrities, Presidents, musicians, artists, British royalty, success- screenwriters in America today. Having written hit movies like When Harry
ful entrepreneurs, and military figures. Leibovitz started her career at Rolling Met Sally, Sleepless in Seattle, and Julie & Julia, she’s proven that women
Stone magazine as a staff photographer. Ten years later, as Chief Photogra- can carry a film to blockbuster heights. As Ephron said herself, “I try to write
pher, she shot one of the most iconic covers with John Lennon and Yoko Ono parts for women that are as complicated and interesting as women actually
just hours before he was killed. Her work has been exhibited across America are.” As the daughter of two screenwriters, it was no surprise that Ephron
and can currently be seen in Vanity Fair magazine. Leibovitz is a true talent became one. She started as a journalist for the New York Post, where she was
and a woman who merges her personal and professional life seamlessly. As the first to break the news of Bob Dylan’s marriage to Sara Lownds. She then
she once stated, “I don’t have two lives, career and personal, but one where went on to writing a monthly column for Esquire magazine. Currently, she is
assignments and personal pictures are all part of my works.” a regular blogger for the popular site, The Huffington Post. No matter what
Ephron is writing, you know it will involve a strong female voice.

Rachel Zoe Kathryn Bigelow


This fashionista is glamming up Hollywood stars and is currently the go-to girl Bigelow and Steven Spielberg have one thing in common. They’ve both won
when editors need to pull the latest looks straight from the runways. Zoe has an Academy Award for Best Director. The major difference is that Kathryn is
made a name for herself in the fashion and entertainment industry through the first woman to ever to win this title after 82 years of Oscar ceremonies.
hard work and making connections with the right people. Bravo also saw her She received this honor for The Hurt Locker, which was also recognized as
star potential back in 2008 when they premiered her reality show, The Rachel Best Picture in 2009. Maybe she picked up a trick or two from her ex-husband,
Zoe Project. This has given viewers and fans across the country a chance to James Cameron, who was also nominated for Best Director the year she won.
see her styling stars like Kate Hudson, Demi Moore, and Cameron Diaz. She Hailing from Northern California she graduated from The San Francisco Art
now has so many people interested that she’s starting her own clothing line, Institute with a Bachelor of Fine Arts in Painting. She eventually made her way
has written fashion books, and is a consultant for Piperlime. Zoe has proven back east to study film at Columbia University. There, she learned theory and
that tenacity and a strong work ethic will lead to a long and lucrative career… criticism and earned her master’s degree. This Ivy Leaguer is putting female
even if it means wearing high heels everyday. directors on the map and we are thanking her for it. s

Lisa Ling
Growing up in Sacramento, CA, Ling became one of four hosts for the na-
tionally-syndicated teen magazine show, Scratch. At 18, she joined Chan-
nel One News as one of their youngest reporters and anchors. In 1999 she
joined the cast of The View on ABC but left after three and half years to focus Photo Credits:
on international reporting. This led to hosting National Geographic Explorer Nora Ephron: http://jefferyself.files.wordpress.com/2010/03/nora-ephron1.jpg / Michelle Obama: www.mayorswellnesscampaign.org
where she covered the drug war in Columbia and traveled to North Korea Rachel Zoe: www.jacbeauty.com / Diane Sawyer: www.grrlplanet.com / Barbara Walters: www.exposay.com / Tina Fey: www.myspace.com
as part of a medical missionary group. The documentary was featured on Lisa Ling: www.flickriver.com / Oprah Winfrey: www.todaymybirthday.com / Annie Leibovitz: www.wikipedia.com / Nancy Pelosi:
The Oprah Winfrey Show and she was later asked to become a special cor- www.wikipedia.com / Angelina Jolie: www.wikipedia.com / Sonia Sotomayor: www.wikipedia.com / Anna Wintour: www.gawker.com
respondent for the show. Between all of these jobs, she still managed to fall Tyra Banks: www.tvfanatic.com / Serena Williams: www.telegraph.co.uk / Queen Rania of Jordan: www.earabgirls.com / Chelsea Handler:
in love and get married. We look forward to seeing her host her own show www.behindblondiepark.com / Tory Burch: www.toryburch.com / Kathryn Bigelow: www.guardian.co.uk / Lady Gaga: www.read-news.info
on the OWN Network in 2011.

p30 sloane / winter 2010 p31 sloane / winter 2010


Working
“...in more than a third of households women
are now the primary breadwinner.”
Reason aside, is the role of women schedules around childcare. Also in

Girl
in our economy any different now? dire need of change is the economic
Does occupying a fifty percent share gender gap—women still only earn
in the workforce give women more an average of 77 cents on the male
equality? Or does our making up dollar.
half the workforce to the detriment
of men make us somehow worse off So what effect does the prospect
By Joanne Colan than before? of new policy and fresh perception
have? Are we set to make the same

F
Interestingly, the welfare of women money as our men? Or are they to
in this economy is fodder for elec- regain their rank and number in the
tion debate. In the run-up to the No- workplace post-recession, only to
vember 2nd midterm elections, the see women slip back to being no-
Obama administration highlighted tably outnumbered. After all it’s not
the impact its economic policies had unimaginable, just look at the prece-
or the first time ever in US his- now earns more than her husband; on women. Putting economic ef- dence.
tory, women now make up half or and 59% of college degrees are forts for women on the White House
almost half of the workforce. It is awarded to women. agenda is a response no doubt to After WWII, the surge of women in
an unprecedented female to male growing dissatisfaction among con- the workforce slowed and society
labor force ratio and is considered So what do these percentages mean stituents over recession recovery returned to its pre-war norm where
by some a game-changer on the exactly? What is really behind the and the ongoing high rate of unem- husbands worked as the primary
socio-economic landscape. Natu- numbers? ployment. breadwinner in households and
rally, there have been a lot of atten- wives largely occupied domestic
tion-grabbing headlines—The End You may remember the term “man- But that’s not all. History has shown roles as home-makers and family
of Men; Women Wield Increasing cession” adopted by the media last economic depression is often trans- care-givers. By 1950, only one in
Power; Women Will Rule the World; year, as the recession got underway formative. Society’s major insti- three women participated in the la-
It’s A Women’s World—however, the and unemployment data was put un- tutions—government, health and bor force. But fundamental changes
historical change is because the re-der the microscope. The term was education systems, business, the began to take hold over the next few
cession hit men harder, with higher used to characterize the effect of the media and faith-based institutions— decades and the structure of devel-
rates of unemployment. Not, as we economic downturn on men who are forced to respond and adapt to oped economies, such as ours and
women may wish, because the dawn have been harder hit than women those changes, shift public percep- those in Europe, started to trans-
of a new age of equality is upon us.due to the nature of industries most tion and evolve. form for good.
But before we put away our laptops affected by large scale lay-offs, com-
and reach for our aprons, let’s con-panies downsizing and business We see evidence of this in reports Over the past 40 years, discrimina-
sider the data and see what the fu- bankruptcy or closure. The manu- such as Our Working Nation by the tion has been made illegal, mothers
ture might hold for us working girls.
facturing and construction sectors Center for American Progress, and have been granted statutory rights
as well as financial institutions—all the Maria Shriver Report: A Wom- making the duality of career and
In a recent NEC report (National mostly male-dominated—represent en’s Nation Changes Everything. Re- family more manageable, compa-
Economic Council, a policy coordi- the lions’ share of the 11 million nowned policy and academic experts nies—and let’s face it men—have
nation arm of the White House) en- jobs lost since the recession began identify key areas where change is become more fellow work”man”
titled “Jobs and Economic Security in 2007. The growth sectors in the needed to make society’s major in- female-friendly and, more
for America’s Women,” we learn not last decade, which are downturn re- stitutions better adapted to today’s and more women are occu-
only that women represent nearly sistant, health care, education and Americans and their families, while pying management and top
50% of the workforce in America government, employ more women. also ensuring their own growth and tier positions. In 1963 Con-
today but also, 60% of part-time It’s the reason women’s unemploy- success. The reports also state that gress passed the Equal Pay Act to
workers are women; in more than a ment rate is 7.8% compared to the new policy roadmaps are needed to prohibit wage discrimination by em-
third of households women are now 9.9% rate for men, and why women provide more flexible work sched- ployers based on sex. In the 1970’s,
the primary breadwinner; in dual are half the workforce for the very ules, better paid family and medical women began pursuing careers in
income families, one in four wives first time. leave and options for adjusting work large numbers for the first time.

p32 sloane / winter 2010 p33 sloane / winter 2010


“If our 50% share in the workforce is indeed
a game-changer, how do we capitalize on it?”
More recently, education and social talkative of the species but we also
skills have generally been favored know how to listen, we’ve learned to
over good old-fashioned mus- be bold and if need be, dare I say it,
cle power, making low-skilled we’ve got balls.
women a valid and sought af-
ter commodity versus low-skilled These are qualities that serve us well
men. And as we saw earlier, this is and might mean more today than
reflected in the numbers of men af- they once did in the marketplace.
fected by this current recessions’ With corporate success vested more
lay-offs. and more highly in consumer expe-
rience, today’s competitive advan-
All things considered, it is hard to tage means empathizing with your
believe that post-recession in 2010, consumer, penetrating the culture
women will find themselves el- by being able to think just like it and
bowed out of the office and expect- co-creating with your clientele in-
ed to go back home. It seems much stead of dictating to them. Business
more likely that women’s emerging parlance contains words like holis-
economic power will be a force to tic, soulful, right-brain, whole-expe-
be reckoned with. rience approach and so on.

Though women are much more As a woman, that’s a language we


prominent nowadays in the work- can get along very well with and if
place as well as in politics and edu- we are indeed moving from a knowl-
cation, we cannot afford to rest on edge economy into a so-called
our laurels. If our 50% share in the experience economy, the female
workforce is indeed a game-chang- competitive edge just might wield a
er, how do we capitalize on it? What helluva lot of increasing power. s
new mindset if any do we need to
adopt? What are we to take away
besides the recession casualties
that have and still will affect some
of us like laid-off husbands, unstable
401K’s, mortgage refinancing and
being peeled away from raising our
children back to the jobs we left be-
hind?

We need to be all we can be. We


need to make sure we’re either high-
ly employable or to keep existing
jobs, indispensable. Nothing new
there—we already have in our work-
ing-girl arsenal speaking up and ask-
ing for what we want, leveraging our
network and marketing ourselves,
staying on top of trends and integrat-
ing ongoing education into what we
do. We are hardworking, intuitive,
curious by nature, we’re the more

p34 sloane / winter 2010


“Brand discovery is about defining three things:
authenticity, intention and an action formula.”
learning how to leverage social media ter. Sure you must promote yourself Boost your SEO
to promote your brand enough – in but limit it to 1 out of every 4 tweets. (Search Engine Optimization):
today’s world it is the easiest, fastest By responding to users needs and LinkedIn is a search engine and has
and most effective way to get yourself interests you will build tweet loyalty a ton of authority on search engines,
in front of key decision makers. and trust; you will become a go-to especially Google. What does this
person in your field of expertise. mean? SEO Domination for one.
TWITTER There are three areas to add website

brand: YOU.
links to your LinkedIn profile. Instead
Resources: CONNECTORS of displaying “My Blog” & “My Web-
Twitter Power 2.0: How to Dominate site,” click on Edit and then click on
Your Market One Tweet at a Time by Resources: Other. Type in a keyword phrase that
by Lauren Zirilli and Jeanine Heller of ICD Consulting Joel Comm and Anthony Robbins. If you have read Malcolm Gladwell’s describes how people can search to
Twitter: @JoelComm The Tipping Point then you under- find your business.
stand the importance of Connec-

H
has become increasingly more rel- Once you complete the soul search- The Twitter Book by Tim O’Reilly and tors. If you haven’t read this book we Promote you Blog:
evant to individuals with the popular- ing necessary to define these three Sarah Milstein highly suggest you run to your local Use LinkedIn applications to pro-
ity of social media. Never has there things, you are ready to create your bookstore and read it asap. mote your personal blog such as the
been a time when creating a person- personal branding tool kit—the key Your Twitter Profile: WordPress LinkedIn Application or
al brand was easier. Conversely, it is pieces that you will use to promote Create a personal branded and en- Gladwell states, “The first—and most Blog Link Application by SixApart.
more important than ever to manage yourself to your target audience. gaging custom twitter page. Some obvious—criterion is that Connectors Promote your blog and develop your
ave you ever consid- your brand and be cognizant of pro- tips to keep in mind. Include a photo, know lots of people. They are the personal brand. Blogs are one of the
ered why you prefer some brands tecting your brand identity. With all of Chances are you’re not a graphic de- your contact information (phone, kinds of people who know everyone. best ways to cultivate your personal
over others? Are you loyal to a prod- the social media tools available to us signer, social media guru, or video email, etc), link to website, clean and All of us know someone like this. But brand. These applications make inte-
uct because it is the best product on today, you may not realize it but with producer and while you might have simple design with pleasing and lim- I don’t think that we spend a lot of gration easy and maintenance free.
the market or are you influenced by each tweet and post you make, you thoughts on how you want to por- ited color combination. time thinking about the importance
the packaging, the personality of the are creating a personal brand of your tray yourself many small businesses of these kinds of people.” Connectors Recommendations:
brand, and/or the effectiveness of the own. And because there is no way and individuals hire branding firms Listen: usually know people across an array Ask former colleagues who are also
brand’s message? to remove your posts and tweets to help them create the various items search.twitter.com. Spend a little time of social, cultural, professional, and on LinkedIn to type a brief recom-
from cyberspace, you have to be the that comprise their tool kit. searching what people are saying economic circles, and make a habit mendation for you and post it to
Well these questions apply to indi- guardian of your brand. about your company, brand, sectors, of introducing people who work or your page. Give them a great recom-
viduals as well. Many people think Your tool kit competitors, products or market. Fig- live in different circles. mendation as well. This builds trust,
“personal branding” is just for celeb- So how does one create a personal ure out how people are talking about a personal testimonial and solidifies
rities such as Kim Kardashian or Lady brand that communicates the right 1. A Personal Webpage you—are they happy? Unhappy? Can Getting in front of key decision mak- your expertise. s
Gaga, yet each and every one of us is message and supports her overall 2. Social Media Presence you help them solve problems? Pro- ers is never easy, it is always best if
a brand. Personal branding, by defi- goals? and Website Implementation vide insight. Use it similar to a CRM you know someone who can make
nition, is the process by which we • Customized Twitter Page database. Listen and respond. a professional introduction. Connec-
market ourselves to others. The process by which someone • Twitter Brand Marketing Strategy tors possess a special talent of get-
does the soul searching to define • Facebook Page Follow People: ting to the “IT” people, their brains Lauren Zirilli & Jeanine Heller
If we think of ourselves as brands, we their brand is referred to as “brand • LinkedIn Profile Follow people relevant to your field, are wired differently than the average are Principals of ICD Consulting (Ide-
can articulate our strengths and put discovery.” Brand discovery is about • Digital Resume follow the people who follow them, person and can quickly and success- ate.Communicate.Dominate) a bou-
our brand to work for us in the same defining three things: authentic- • Videos and follow those who follow you. fully connect the dots. They are net- tique marketing firm in Boston, MA
way that corporations and celebrities ity, intention and an action formula. • Published Works working mavens. specializing in brand development for
use their brands to appeal to their tar- Authenticity is about articulating the Join the Conversation: start up businesses and individuals.
get audiences. When we effectively essence of you, your passion, con- Here are some resources and tips to Be ready to converse and engage LinkedIn
communicate our message, we cre- victions and talents and abilities. In- keep in mind when creating your per- people. Do not use Twitter to overly Oftentimes referred to as the “red Email:lauren@icdconsulting.com
ate build brand equity just like them. tention is about setting an end goal sonal brand, establishing an online promote yourself/your business. No- headed stepchild of social media,” Twitter: @lauren_z1
Personal branding is not a new con- and action is the path to attaining presence and successfully market- body likes a person who talks only LinkedIn has been a tool often misun-
cept. It was first coined by Tom Pe- your end goal. ing yourself to your target audience. about himself or herself – the rules of derstood and therefore it’s benefits Email:jeanine@icdconsulting.com
ters over 10 years ago. However it We cannot stress the importance of in-person conversation apply to Twit- and key features not fully utilized. Twitter: @jeanineheller

p36 sloane / winter 2010 p37 sloane / winter 2010


southland.
Grey sheen skirt by BB Dakota
www.dakotacollective.com, sheer
nude shirt, Flashbacks www.
flashbackintime.com, vintage 66
by Alex and Ani bracelet www.
alexandani.com, rings by Mishka
Piaf www.mishka-piaf.com, plum
patent oxford shoes by F-Troupe Photographs by Aaron Feaver
London www.f-troupe.com Styling by Betania Kelly / Makeup by Leslie Alejandro
Model: Shannon Roxanne
Black bustier by Topshop NYC
www.topshop.com, bauble and
bow necklaces and rings by
Mishka Piaf www.mishka-piaf.
com, plume vintage hat, stylist’s
own. Location courtesy
of Lestat’s Coffee House
Antique blue bauble bracelet,
stylist’s own, necklace, bracelet
and bow ring by Mishka Piaf www.
mishka-piaf.com, pale pink skirt
with attached hotshorts by Topshop
www.topshop.com, vintage black
glitter cardigan from Home:
A Mercantile Company www.
amomentinyourlife.com, pink and
brown leopard bikini top by Malia
Mills www.maliamills.com, Grey lace
up oxfords by The Generic Man LA
www.thegenericman.com. Location
courtesy of Folk Arts Rare Records
Store, est. 1967.
Vintage fur, Flashbacks www.
flashbackintime.com
Green glitter hotpants by Topshop
www.topshop.com, Black patent
leather booties with bow detail by
F-Troupe London www.f-troupe.
com, Gold chain necklace by
Mishka Piaf www.mishka-piaf.
com, white silk band shirt and
vintage blue cap, stylist’s own
One piece checkered swimsuit by
Malia Mills www.maliamills.com,
vintage black jacket from Home:
A Mercantile Company www.
amomentinyourlife.com, white
lace-ups by The Generic Man
www.thegenericman.com
Town
Country
Photographs by Della Bass
Styling by Nadia Ronchi
Hair by Kayla Michele from Atelier Management
Makeup by Deborah Altizio using Makeup For Ever
Model: Irina from Ford Models, New York

Paul Smith knit tank top and


tweed wool skirt www.paulsmith.
co.uk/us, Donna Karan black
leather ankle bootie www.
donnakaran.com, Zara wool
cardigan www.zara.com
Jean Yu black robe
with satin lapel detail
www.atelierjeanyu.com

Maxmara camel cashmere wool


jacket, metallic gold pleated
trouser, leather knee high boot
(not shown) www.maxmara.com
Both Pages:
Zero + Maria Cornejo black
cashmere wool coat, black slim
fit trousers, and black leather flat
boot, high dome wool hat www.
zeromariacornejo.com
Alberta Ferretti jacket and skirt
www.albertaferretti.com, Jean
Yu pink silk chiffon top www.
atelierjeanyu.com, Donna
Karan black leather shoes www.
donnakaran.com (not shown)

Donna Karan black one shoulder


pleated dress www.donnakaran.com
Boudicca pleated green/white
pattered top with full sleeves,
black slim military stretch trouser
www.platform13.com, La Crasia
Gloves green leather short gloves
www.lacrasia.com

Zero + Maria Cornejo black


washed silk top www.
zeromariacornejo.com
new. wave.
Photographs by Luca Nocera and Lara Ferri
Styling by Latte Più / Hair & Make Up by Gabriella Trapasso
Model: Lucrezia N. from Collection Models
Both Pages:
Stussy faux fur vest www.stussy.
com, vintage necklace, Bershka
leggings www.bershka.com,
and Ash shoes (not shown)
www.ashfootwearusa.com
Pharmacy Industry raincoat www.
pharmacy-industry.com, H&M
shorts www.hm.com, EMU boots
www.emuaustralia.com, Rayban
sunglasses www.ray-ban.com

Franklin Marshall shirt www.


franklinandmarshall.com
Bulk dress, Rayban sunglasses
www.ray-ban.com and Ash
shoes (not shown) www.
ashfootwearusa.com
Rare jeans www.thefind.com, Only
leather jacket, D.A.T.E. sneakers
www.date-sneakers.it, Golden
Lady socks www.goldenlady.com

Cheap Monday coat,


Ben Sherman hat, Tezenis socks,
H&M tank, EMU boots
Minimum sweater, Eleven Paris
T-shirt www.elevenparis.com,
Object scarf, Gallo Socks, UST
shoes (not shown)

Minimum sweater, Cheap Monday


T-shirt www.cheapmonday.com,
hand made scarf, H&M slip www.
hm.com, Tezenis socks, Logan
shoes, vintage sunglasses
cityguide Interior Designer, Lexie Averick
shows us how to feel at home in Fort Greene
supernova East Coast

F
Supernova Fort Greene Park
Lexx Perry is a celebrity stylist and The heart of Fort Greene. The park
also runs this shop with his partner, is our backyard. Where we walk
Parris. Lexx designs custom jew- our dogs, read our books, rest with
elry and carries quirky and fabulous lovers, play tennis, eat dinner, play
clothes and accessories for those soccer, build snowmen, run in the
ort Greene is now firmly estab- looking for a rare combo of tough morning. Our own little Central Park
lished as the “It” neighborhood in yet elegant. This is my go to spot and it’s what makes Fort Greene feel
Brooklyn. It is the best neighborhood for when I need a full ensemble for a like home.
to live in if you aren’t yet pushing a special occasion.
baby carriage and don’t want to live Fort Greene Park, 85 South Oxford
like a starving artist in an industrial Image: swager360.com Supernova, 741 Fulton Street, (718) 965-8900
wasteland. Quality restaurants, lots (718) 243-1205
of fashionable people with creative designs I’ve seen. If he doesn’t get
jobs in the city, and a glorious park picked up by a high end retailer in the Gabriella de la Vega
where the whole neighborhood next few years, I would be shocked. This new shop hits the perfect Fort
seems to spend the weekend, de- He used to only sell at The Brooklyn Greene soft spot. It is funky, yet gen-
fine this beautiful paradise that I am Flea and now he has his own free- tle and has very high-end merchan-
lucky to call home. standing semi-outdoor shop that is dise—for which there is a growing
on the main drag of Fulton. audience for in the neightborhood.
Kif The perfect spot for a splurge.
My go to date spot in the neighbor- Jacob’s Eye, 114 Dekalb Avenue,
hood. Perfect for a dim lit drink that (718) 744-0034 Gabriella de la Vega, 88 South Port-
could turn into a meal if things go land Avenue, 718.858.1152
well. Their backyard is unparalleled
and is tented with Moroccan glass
lanterns which is perfectly sultry
and romantic.

Kif, 219 Dekalb Avenu,


(718) 852-7273
Lexie Averick, a Marblehead, Mas-
Smooch sachusetts native, is an interior de-
This coffee shop does a great veggie signer who currently designs stores
burger, topped with sauteed onions for Tom Ford with the interiors firm,
and a delicious small salad. This is Studio Sofield. She resides in the
where the famous “bloggers of Clin- neighborhood of Fort Greene in
ton Hill” come to write and relax. All Brooklyn, New York.
of the furniture is funky and vintage.
I love to sit in the peacock chair out-
side when it’s warm.

Smooch, 264 Carlton Ave,


(718) 624-4075

Jacob’s Eye
Jacob’s purses are meticulously

Fort greene park KIF


made, use the highest quality leath-
er, and are some of the most creative
Image: dekalbavenue.wordpress.com

p74 sloane / winter 2010 p75 sloane / winter 2010


cityguide

Jetsetter, Joyce Ann Jackovitz
shares her favorite haunts in the City of Angels
West Coast

W
I’ve been lucky enough to spend my The Dime
last decade in this incredible city and Has your third wish on a Friday or
found some really great spots that Saturday night ever been to find that
you won’t read about in most Los amazing Hollywood hide-a-way bar
Angeles’s guides. Below I have gath- that wasn’t a pretentious club, was
e’ve all heard opin- ered a sampling of some of my per- easy to get into but you’re sure to
ions about Los Angeles. From the sonal favorites that are sure to show see a celeb or two, drinks were un-
land of beautiful people to the land you a good time and in most cases, der $10 and the DJ was pumping
of fruits and nuts, all can be arguably still leave you with a little money in old favorites that have you yelling
true. A stroll down Robertson Boule- your pocket. Happy LA’ing! “OMG I love this song!” Well, not
vard where the clientele are there to only have we found it but we also

Hotel Erwin
“see and been seen” while dropping Heist frequent it. Yes kids, The Dime is
$120 on a t-shirt, to a stroll down An amazing little store tucked at the one of the best-kept secrets we
Venice Beach where you are lucky end of famous Abbot Kinney in the know. It’s dark ambience and attrac-
to see anyone wearing a t-shirt. The heart of Venice, this great treasure is tive clientele will have you coming order of the bacon wrapped dates. Unami’s perfect atmosphere is like a Joyce Ann Jackovitz is a native
fact is Los Angeles is one of the most sure to have you looking Westside back for more. Pull up a chair at the bar, make a res- trendy but not too pretentious din- of Pittsburgh, PA and for the past
unique US cities in that it has a va- casual chic in no time. With a wide ervation for the back patio (only the er. Once you take that first bite you nine years has been residing in
riety of experiences to offer to even range of American contemporary The Dime, 442 North Fairfax Ave- locals know it’s there) or call ahead will realize this place is all about the the Venice, CA area. Her career at
the most seasoned traveler. Where fashion, Heist also specializes in a nue, between Melrose Avenue and for a table inside. food. You can’t go wrong with any of Playboy Enterprises which includes
else can you indulge in the glamour selection of hard to find French and Beverly Boulevard (323-651-4421) the selections on the menu but the travel around the US, has afforded
of Beverly Hills and illustrious allure Italian designers. Primativo, 1025 Abbot Kinney Blvd., umami and the truffle burgers are a her the resources for her exciting
of Hollywood, while also slipping High Rooftop Lounge (310) 396-5353 must. Top it off with the cheesy tots lifestyle while helping keep her fin-
into the relaxed tropical nature of a Heist, 1104 Abbot Kinney Blvd., at the Hotel Erwin and the tempura onion rings (yeah, I gertips on the pulse of fun in major
true beach community all in one day? (310-450-6531) Okay, so one thing that is missing The Basement Tavern said it) and you’ll be enjoying a little cities, including her current home of
in Los Angeles are bars and restau- at the Victorian piece of heaven. “Los Scandalous.” In her free time,
rants on the beach. All the sand real This speakeasy located in the base- she has taken to writing about her
estate in Southern California and we ment of a 19th century Victorian 850 South La Brea Avenue, journeys and favorite spots which
can’t enjoy a natural foot scrub while home can, and should, be consid- (323) 931-3000 we are fortunate enough to share
sipping a buttery, oaky chardonnay? ered a diamond in the not so rough with her here.
Well the owners of High have figured of Santa Monica’s Main Street area.
out something even better. Located With a plethora of perfectly lit chan-
on the rooftop of the trendy Hotel
Eriwin in Venice, this undercover
deliers and comfy vintage seating
strewed about the bar, a private Umami
lover of a bar/restaurant will have room to play Wii or throw a party,
you feeling like a local in no time. a large staff with extremely friendly
bartenders who know how to mix
Hotel Erwin, 1697 Pacific Avenue, a drink, live bands that don’t over-
(310) 452-1111 power the ambiance and a crowd
that isn’t tough to look at, this is a
Primativo must when Westside.
Sangria anyone? While sangria isn’t
a rare species, finding it on a menu The Basement Tavern, 2640 Main
is. Well, we found it and we found it Street, (310) 392-4956
in pitchers! This adorably warm and
cozy tapas restaurant is always filled Umami Burger
with a fun, hot crowd no matter what So where to start on this delicious

The Basement Tavern


night of the week. The paella is a little gem. I can honestly say it’s
must, and you can’t leave without an hands down the best burger in town.

p76 sloane / winter 2010 p77 sloane / winter 2010


reads

Book reviewer, publicist and journalist,
Jocelyn Kelley, recommends what’s new in print.
365 Thank You’s necting with lost loves. Forced out of
by John Kralik their comfort zones and thrown feet
Hyperion, December 2010 first into the unpredictability of life,
each woman learns a lesson from the
Smack dab in the middle of a painful most unlikely of places. Throughout
divorce, a job that is losing its luster this uplifting and inspiring novel of
and a general dissatisfaction with life, female friendship one message beats
53-year old John Kralik was heading loud and clear, take risks! The Proper
for a breakdown. But on New Year’s Care and Maintenance of Friendship
Day he had an epiphany, why not explores the emotional journey of
spend more time and energy be- friendship, love, life and death.
ing grateful for what was going well
in his life rather than focus on the The Weird Sisters
negative? And so began a transfor- by Eleanor Brown
mative year of giving thanks. Kralik Amy Einhorn Books, February 2011
wrote one thank you note a day, to
his friends, his family, business as- The Weird Sisters (also known as the
sociates and even store clerks. De- Three Witches) are characters in Wil-
termined to find one person to thank liam Shakespeare’s Macbeth. Each
every single day, Kralik began to see “witch” represents a different catalyst
his life evolve into something beauti- of darkness, chaos and conflict. In El-
ful through the simple power of grati- eanor Brown’s stunning debut novel,
tude. His journey will lift your spirits the Andreas sisters face lives that
and inspire you to explore gratitude are spinning out of control. Rosalind
in your own life. You may even want (Rose), Bianca (Bean) and Cordelia
to start by sending Kralik a thank you (Cordy) have decided to return home
note for sharing such a powerful per- to help care for their ailing mother
sonal story. and try to regain balance in their own
tumultuous lives. Hoping to escape
the harsh reality of failure and fear,
The Proper Care and rejection and despair, the sisters in
Maintenance of Friendship turn find themselves trying to under-
by Lisa Verge Higgins stand the most difficult and complex
Grand Central Publishing, relationship of all, the bond of sister-
January 2011 hood. The girls must evaluate what
really matters and look closely at the
Why is it that we don’t really start ties that bind. The luscious prose of
living until we fear dying? When a this debut novel combined with a
group of four friends tragically lose compelling plot and emotionally au-
one of their own, they are left reeling thentic characters results in one of
from the loss. That is, until they re- the best books I have read all year
alize their dearly departed friend has and one I found myself savoring until
other plans in mind. When Rachel the final page when I was sad to say
Braun dies of cancer at 38 she leaves goodbye to The Weird Sisters.
behind letters for her best friends,
Kate, Sarah and Jo. Each letter details
a specific task for the women, tasks
that range from sky-diving to recon-

p78 sloane / winter 2010


rants Amber West tells it like it is.

Sitting in front of my computer to


type this, I fully intended to complain
I will be able to pay my mortgage,
making the idea of no longer having
This holiday season,
give the gift of style...
about the madness that ensues dur- a home a very real one.
ing this time of the year referred to
as the “holiday season”. Broke and almost homeless does
not spell contentment and success.
I had grand plans to tell you about the And yet, here I sit, feeling pleased
crazy people who completely lose enough with life that I don’t have
their mind. Like the woman who cut the heart to rant.
me off at the Dunkin’ Donuts while
making a hand gesture I can only as-
sume was sign language for “Happy
I have an amazing kid that I have
had the good fortune to spend
...with Stilista personal shopping
Birthday, Jesus” last December. Or every day with for the last year. and seminar services!
another lady, who looked as though My husband and I, despite hav-
she might give up her firstborn for ing days where we probably
my parking spot at a local Target. would have welcomed escaping to
an office away from home, are clos- Stilista is a Boston-based team of professional stylists and
wardrobe consultants well-versed in making style
accessible and comprehensive for every individual and
“As the madness of the holidays buzzes around me every organization—every time.

this year, I’m determined to just shut it all off.” We have experience working with clientele of every size,
budget, and aspiration. We offer everything from
personal shopping excursions to seminar training for
I was going to complain, despite the er than ever. I have amazing parents businesses and organizations to customized packages.
fact that I don’t celebrate Christmas and siblings who have been sup- As the madness of the holidays We are happy to work with you to select the package or
personally, how exhausting I find the portive, loving and often, my closest buzzes around me this year, I’m de- gift certificate that best fits you, and we also offer a
marathon of marketing, telling us all friends, through a year that would termined to just shut it all off. (Liter- range of special holiday services...only available
that we have to spend to show each bring most people to their knees. ally in some ways, as I’ll be shutting through December 30th!
other how much we care; preferably off my cable, so at least the com-
on high priced toys and jewelry. I’ve spent the last year learning to mercials will be gone…) I’m deter-
live simpler, being happy with less. mined to keep this newfound sense
I had a LONG list of complaints that It’s amazing how much you appre- of calm through the end of the year.
could have made up a book full of ciate the simple luxury of going out I hope that 2011 brings the promise
ranting. But, somehow, the fire isn’t
there, because as I write this, I am
to dinner when you are counting
each dollar. Every bite is that much
of income with it, but even more,
I hope that it doesn’t leave behind a We are offering 10% off all Stilista
feeling content. more delicious. It’s also amazing
how after some time, you don’t miss
newfound appreciation for the im-
portant things in life, and the con-
gift certificates to Sloane readers, so be
From the outside, this may seem
strange. After all, December marks
buying that perfect dress, the latest
iPhone, or the 60 inch flat screen TV
tentment that comes with it. s
sure to mention Sloane when calling or emailing!
the one year anniversary of losing you once vowed would be yours.
my last paying job. With that went
my family’s health insurance (noth- I have my days when the reality of
617.965.2500 | info@stilistaboston.com
ing like being a first time mom with- having less and less as each day
out that…) As my husband has been passes does weigh on me. But the http://www.stilistaboston.com
out of a job for over a year now, De- moment passes, and the feeling of
cember is also likely the last month calm contentedness returns.

p80 sloane / winter 2010


dialogs

Katie Mendelson interviews blogger,
fashionista and sexual being “Chloe Is My Alias.”
“It’s not that sexuality ever changes, but rather
it’s a change in comfort levels...”
It allowed young women to have media picks up on one side of what open and honest person with those
a new kind of TV role model. The women feel is sexy more so than on close to me gave me a very strong
show, an eye-opener for so many the multitude of ideas that women sense of self. Writing the blog has
women trapped in suburbia, for the find sexy. As much as it turns me on not changed that. If anything, So I
first time allowed women to see how to be in thigh-high stockings and a Met This Guy... gives me new per-
the other side lived and (gasp!) they garter belt, I also can feel very sexy spectives and ideas, which allow
kind of liked it. It’s not that sexual- in my cotton floor length jersey robe me to look deeper. Since starting
ity ever changes, but it’s a change and bare feet. People always blame So I Met This Guy... I’ve had to over-
in comfort levels that allow women the media for pushing ideas onto come the fear of exposing myself to
to be more open and honest about society, when in fact the media only strangers, who may one day find out
their sexual needs and desires. Over reflects what society is demand- who I am. The blog allows people to
time women will admit to enjoying
sexual intimacies more, but they are
the same things that they have en-
joyed doing forever.

Q. It would be easy for new read-


ers to misinterpret what you’re
doing—especially since the media
is so oversaturated with sex these
days—but once you delve beyond
the surface, it seems obvious that
your sexual self-possession is very
different. Would you agree that
there is a huge difference between
the mainstream media’s male-pro-
jected idea of what is sexy versus a
woman’s own projection of her sex

T
but still firmly embrace their wom- the model of new sex, but for the appeal?
anhood and uniquely female sexual- most part, really just looking to be
ity. While this idea may continue to loved. Do you think sexuality has A. That is one of my biggest chal-
produce unease in some, Chloe has changed since that paradigm was lenges with developing the blog.
firmly taken the reins in both the presented? When only reading one or two posts,
workplace and the bedroom (and it can be hard to see the larger point. ing. Celebrities are on the covers of see the raw exposed side of me that
ellingly, what tends to shock when she, ahem, hands them over A. It is easy to look back and say Sex Women still feel that there is an un- magazines because that is what sells for a long time I worked hard to cov-
readers on the anonymously to a man, it’s a calculated decision) and the City fell short, that it could derlying set of rules or social norms the magazines. er up and protect. The challenge for
penned blog So I Met This Guy... is and provides a model, sexually and have been more than women trying that we are meant to uphold. We’ll me is to stay true to myself, know-
not the graphic descriptions about otherwise, from whom all women to find love. The show was an accu- spend all morning masturbating and Q. How do you think sex has ing that it could all come out at any
the naughty sexcapades in which could stand a few pointers. rate reflection of the time; women when asked about our day we’ll lie, formed your sense of self? Has that moment.
“Chloe,” nom de plume of its au- in their mid-late 30’s and early 40’s saying “cleaning” or “not much.” sense of self changed since you’ve
thor, partakes, but the cavalier at- Q. The blog is obviously about sex, were caught in the middle. They Men don’t feel social pressure or started sharing your exploits with Q. Would you consider yourself a
titude and sense of empowerment but in a certain sense, it’s about a were independent, yet clung to a embarrassment when it comes to the world? feminist? Some might say you’d be
that she takes towards both her lifestyle—the idea of living in New deep-rooted need for the stereotypi- sex like women do. What makes a considered an anti-feminist. Your
spicy sex life and obviously success- York as a young, single, attractive, cal ideal of happily ever after that woman feel sexy defines what the A. My sense of self was defined by blog has moments where you ex-
ful professional endeavors. Chloe’s financially independent woman. In they were told to strive for. Sex and media depicts as sexy. Men always life, not sexual experiences. Each plicitly express how sex empowers
chronicle speaks to a burgeoning the late 90s, early 00s, that lifestyle the City gave a face and a name to tell me that they could give two shits decision we make in life defines you. Is that lasting? Or is it just on
era in feminism, one where women was typified by the Sex and the women who were beautiful, smart, about lingerie; I tell them it’s not for who we are as people and what our to the next? When have you felt the
“work like men and fuck like men”— City women who were ostensibly savvy, and successful yet single. them, it’s for me. I would say that the life experiences will be. Being a very most empowered by sex?

p82 sloane / winter 2010 p83 sloane / winter 2010


“Sex is empowering when people underestimate
you for being sexy...by the time they figure out
you’re a genius, you are way past them.”
A. I never considered casual sex as less attractive, you should absolute- A. The last thing we need is another
empowering, but I guess in a way ly make the most of the situation. faux-lebrity. As I keep my identity
it is. It speaks great volumes about Men are just asking to be used and anonymous, I clearly have no desire
how far women have come, when abused if they are willing to offer for that kind of public attention. So
they can work like men and fuck like you a job based on your looks. Take I Met This Guy... allows readers to
men. Labels are what divide us, and the job, let them give you want you get inside my head, learn who I am
I try to avoid branding myself with want, just as long as you don’t give through the way I live. These sto-
them, although if forced I would say into what they want. ries began way before the idea for
I’m more Nouveau-Feminism than So I Met This Guy...; it’s never been
anything else that has been defined Q. It seems there is a substantial di- about creating content, it’s about
so far. Obviously I don’t hate men; vide between what men and wom- capturing it. The blog creates a place
in fact, I adore them. For me it’s not en crave sexually vs. what they for people to feel comfortable, share
about taking over or being heard, want in a committed relationship. their experiences and feel a sense
but rather being myself. Sex is em- Societal conditioning and animal of camaraderie. If I can inspire one
powering when people underesti- instinct are at odds within many person to live each and every day
mate you for being sexy. Often times people—and perhaps even respon- on their own terms, then I will feel
they associate your sexual appeal sible for so many divorces. Do you successful.
with being stupid and lack of brains. think the two could/should co-exist
When they don’t see you as a threat more closely in marriage? Do you Q. Is there a lasting message you
they are more open to letting you in, feel your exploits could help you hope to offer your readers?
and by the time they figure out that reconcile these opposing forces in
you’re a genius, you’re already way your own committed relationship Just because you don’t understand
past them. Never underestimate the someday? something doesn’t make it bad, it
power of beauty and brains—it’s a just makes it something we don’t
lethal combination. A. That is something I deal with ev- understand. Life is about individu-
eryday. For now I have come to the als and not pushing your values on
Q. How does your career fit into conclusion that what I don’t know others. The key is figuring out what
this? How do you think sex fits into doesn’t hurt me. In the beginning of works for you. S
the workplace? Do you feel like any new relationship the sex should
women being objects of desire for- be exciting enough that neither of —Katie Mendelson is a freelance
ever leaves us at a disadvantage in you really want to go outside the re- writer living in New York City. She is
the workplace? Or does it put us at lationship to be satisfied. That said, a regular contributor to Cool Hunt-
an advantage? Or both? I don’t think that having an extra- ing and Interview Magazine. See
marital affair is a make or break deal. more of her work at www.katiemen-
A. I don’t think sex should have I think we need to look at our own in- delson.tumblr.com
anything to do with the workplace. dividual relationships and figure out
I don’t sleep with people who I do what makes sense within that space Images courtesy of So I Met This Guy...
business with. It’s not that I would for the people involved. The old
have any issue dealing with it, but I model is stale, I don’t know if there
don’t want people to think my suc- is any one model that we can expect
cess in the workplace was due to to work for everyone.
anything other than my skill and tal-
ent outside the bedroom. To be fair, Q. What would you like this blog
you have to work every angle you to do for you, career-wise? Or sex-
have. If someone is willing to give wise, or life-wise? Do you think
you a job and you suspect they you’ll ever reveal your identity?
would be less interested if you were

p84 sloane / winter 2010


sweatsMariel MacNaughton reports
on what’s hot in fitness.
“Keep the body guessing, and you will continue
to see results.” ­—Lori Cohen, Personal Trainer

agrees. She encourages her clients cles. These activities can be with give something new a try. Your brain
to switch up their routine every few free weights, body bars, or even doesn’t want to do five spinning
weeks explaining, “a long-term fit- swimming. While cardio is focusing classes any more than your body
ness program should continuously on larger muscle groups, strength does. Switch it up and we prom-
incorporate new exercises and training is a time you can focus in on ise the results will speak for them-
changing cardio options. Keep the those pesky smaller muscles (under selves. s
body guessing, and you will contin- the arm flab, love handles, and back
ue to see results.” of the thigh – we’re coming for you!) —Mariel MacNaughton is a self-pro-
Strength training will also help you claimed non-athelete who just hap-
Cardio and aerobic exercise can in- see increased abilities in your cardio pens to enjoy running, yoga, and all
clude anything from step classes or activities. As your legs get stronger, things that provide endorphins. She
kick-boxing, to biking or running. you can run farther; when your core is a New Englander at heart with a
These types of workouts use large strength develops, you’ll be more love of travel and a passion for fash-
muscles for a sustained period, and comfortable kick-boxing. ion (and finding a bargain). In her real
challenge your heart and lungs to life, Mariel works for Boston Ballet,
keep them healthy. Even if you are The final group, flexibility and bal- surrounded by the best bodes in the
training for a particular event, mix- ance exercises, will pay off big time world and provided with daily incen-

Feature: Diversify Your Workout


ing these various cardio exercises both at the gym and in your every- tive to get to the gym. She is also a
together will actually better prepare day life. Everything from simple and freelance writer, a proud Big Sister
you. When you run, you’re engag- consistent stretching before and af- since 2008, and has run the B.A.A.
It happened when I was trying to Diversifying my workouts was actu- and work to perfect that routine, but ing different muscles than when you ter your regular workout, to devot- 2009 and 2010 half-marathons. She
explain to a friend the rigors of my ally helping my performance. Run- don’t expand upon it. If you’re per- take step class. A balanced routine ing time to yoga or Pilates, falls into is working on her first novel (and
current work out. I was training for ning one day was complemented by sisting in one area, your body will that leaves no muscle behind will this category. Setting aside time in this is now in print, so she really has
a half-marathon, running several yoga the next, and further strength- develop and respond, but after a keep you from wondering, why isn’t any fitness routine for flexibility and to keep writing).
times a week, and was deep into ened by lifting later in the week. By while the mental and physical chal- THAT tightening up? Additionally, balance exercises will boost your
yoga and lifting classes. I was trying adding diversity to my workout, I not lenge (and thrill) will be gone. with each exercise, you’re letting performance levels in other areas of
to impress upon said friend how dif- only curbed boredom but felt stron- one group rest, avoiding another your regimen - as well as keep in-
ficult my routine was. She respond- ger in each area of exercise. I think we can all benefit by grouping possible result of a stagnant routine: juries at bay and help you maintain
ed with an enthusiastic, “well, I’m exercise into three categories, car- injuries. your center in daily activities (like
sure it’s all working well together.” Many of us get into a groove at the dio, strength training, and flexibility, wiggling into those size 26 jeans).
Despite my surprise at her noncha- gym. We find what we love and we and utilizing each with equal mea- The second exercise group, strength And so, self-professed runners, yo-
lance towards my gym ethic, I real- stick to it. We begin considering our- sure. Lori Cohen, a Boston-based training, consists of using resistance gis, and kick-boxers, I urge you to
ized she did have a point. selves as bikers, lifters, or swimmers personal trainer for nearly ten years, to develop strength in your mus- forego your regular workout and

p86 sloane / winter 2010 p87 sloane / winter 2010


reflections
Emptying Yourself into the World—And Coming Up Full.
“It is not always easy to live a full life—to stay
consistently engaged, constantly available...”
by Marique H. Newell
I mean this: Although these past but it is equally imperative to remain
11 months ran me ragged, I open to the unexpected.   
wouldn’t take back a single event
At this late, final hour of the year, or experience. I wouldn’t for one You learn it is essential to grip tight
most of us are living our lives on second wish myself any place other and then let go. 
fumes. At work, deadlines loom for than the hospital waiting room six
budgets and plans for 2011. Our so- hours after my niece was born; or You empty yourself into the world. 
cial calendars boast a hearty—and, the lantern-lit backyard surprise par- Only to be refilled—by the people
perhaps, overwhelming—array of ty when we celebrated one of my and the places and the life, inside
holiday parties and events. And best and oldest friends turning 30; and around you. s
our to-do lists fill not one but prob- or my exhausted but elated arrival
ably two pages, with everything to China; or witnessing my dearest Marique Newell is a writer, blog-
from wrapping Christmas presents friend walking down the aisle clutch- ger, and yogi based in Boston. An
to buying salt for the driveway or a ing her father’s arm. I’ve woken up avid fan of live music, literature, lo-
new ice-scraper for the car. in Chicago, Washington, DC, Shang- cal designers and artists, and the hot
hai, Oregon, New York City, North yoga studio. Read more on her blog:
The nights run long, the weekends Carolina, New Jersey, Nantucket, hannahjustbreathe.wordpress.com.
fall short, and we are scrambling to and all corners of New England, all
keep up with the holidays and the to celebrate some of the most amaz-
hoopla surrounding the end of the ing, incredible, wonderful people
year. I’ve ever met.  

For me, reaching December seemed I am honored that I was asked to be


a feat in and of itself. My 2010 in- a part of such myriad and monu-
cluded five weddings, a slew of though I haven’t stopped moving, I may dread coming to class, and I mental occasions. I am whole-heart-
milestone birthdays and anniversa- traveling, planning, partying, pack- may struggle to make my way from edly grateful.
ries of dear friends and family, and a ing, and unpacking since January. start to finish.  I may feel guilty for
seemingly endless parade of bridal taking time out for myself instead of And every time I came dangerously
showers, baby showers, and bach- It is not always easy to live a full giving my time to others. I may wish close to running only on fumes, the
elorette parties—not to mention a life—to stay consistently engaged, I was anywhere but in that hot room, love, laughter, warmth, and genuine
nine-day trip to China, a move into constantly available, always at the standing, struggling, sweating atop depth of emotion, appreciation, and
a new apartment, and a niece born ready to respond to friends, family, my mat.  joy that I experienced and received at
into the family. With the start of each and colleagues and to attend the all those parties and during all those
new month, I faced a calendar full of various events held in their honor. But, then—well, I go to class. I work important celebrations strengthened
new events I had to plan, get to, at- And, not to mention, to take care of my way through my 90-minute mov- and buoyed me again.
tend, and then recover from quickly yourself, too. ing meditation. I drain my brain and
so as to arrive to work on Monday my body of all thought, worry, ex- Sure, like yoga, life challenges and
morning fully functioning. (I admit, I There are only so many hours in the pectation, and stress. I open myself; pushes and strains and exhausts us.
failed a bit on the “fully functioning” day; there is a finite limit to every and, I empty myself. And when I Life, like yoga, demands you give
part a few times.) tank of energy.  leave, my teachers promise me that your all.
I will feel restored, newly fueled, the
Honestly? I had moments in which I And what do you do when you hit gauge reading, “Full.” That is why you need to keep show-
didn’t think I’d make it. My body, my empty? ing up.  You need to keep trying and
bank account and my balanced state You know what? My yoga teachers working hard to stay present.  You
of being suffered several severe hits. Me—I go to yoga. are right. must love yourself and project love
My sisters witnessed more than one And, I would wager that you could to those around you, fully, honestly,
sob-filled breakdown. I sputtered My teachers tell me constantly that say the same for life.  without judgment or apology.  You
into this holiday season feeling as my yoga practice is my gas station. must remember it is okay to plan

p88 sloane / winter 2010 p89 sloane / winter 2010


lusts Publisher, Dana Córdova’s lusts of the season...

Alice + Olivia Sequin Jacket Sequin Ikat Chains


$796 (NOW on sale $557.20) Necklace $85

Milly Belted Mini Dress $395


(Now on sale $276.50)

Yarnz casmere
scarf $170
Rebecca Taylor Faux Fur Vest
$395 (now on Sale $276.50)

Ninewest bootie $99


p90 sloane / winter 2010

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