This is a list of Pearson Professional & Career, Pearson Canada, FT Press, PH

Professional Business, and Wharton School Publishing titles available by the

chapter on Pearson Custom Business Resources.

Accounting:

• Accounting and Taxation

o Bamber/Braun/Harrison, Managerial Accounting, 1/e, © 2008
o NEW! Bodnar/Hopwood, Accounting Information Systems, 10/e, © 2010
o Bonner, Judgment and Decision Making in Accounting, 1/e, © 2008
o Harrison/Horngren, Financial Accounting and Financial Tips, 7/e, © 2008
o Horngren/Harrison/Oliver, Financial and Managerial Accounting, 2/e, © 2009
o Pollard/Mills/Harrison, Financial and Managerial Accounting, 1/e, © 2008
o Scholes/Wolfson/Erickson/Maydew/Shevlin, Taxes & Business Strategy, 4/e, © 2009

• Auditing/Accounting Information Systems

o Arens/Elder/Beasley, Auditing and Assurance Services: An Integrated Approach, 13/e, © 2010
o Beasley/Buckless/Glover/Prawitt, Auditing Cases, 4/e, © 2009
o Cullinan/Wright, Cases in the SEC Files: Topics in Auditing, 1/e, © 2003
o Horngren/Datar/Foster, Cost Accounting: A Managerial Emphasis, 13/e, © 2009
o Romney/Steinbart, Accounting Information Systems, 11/e, © 2009
o Trussel/Frazer, The Lakeside Company: Case Studies in Auditing, 11/e, © 2008

• Financial Accounting
o Beams/Clement/Anthony/Lowensohn, Advanced Accounting, 10/e, © 2009
o NEW! Harrison/Horngren/Thomas, Financial Accounting, 8/e, © 2010
o Hirst/McAnally, Cases in Financial Reporting, 5/e, © 2006
o Fraser/Ormiston, Understanding Financial Statements, 9/e, © 2010
o Reimers, Financial Accounting: A Business Process Approach, 2/e, © 2008

• Government and Not-For-Profit Accounting

o Finkler, Financial Management For Public, Health, and Not-for-Profit Organizations, 3/e, © 2010
o Freeman/Shoulders/Allison, Governmental and Nonprofit Accounting: Theory and Practice, 9/e,
© 2009
o Ives/Johnson/Razek/Hosch, Introduction to Governmental and Not-for-Profit Accounting, 6/e, ©
2009

• International Accounting
o Choi/Meek, International Accounting, 6/e, © 2008

• Managerial Accounting
o NEW! Braun/Tietz/Harrison, Managerial Accounting, 2/e, © 2010
o NEW! Oliver/Horngren, Managerial Accounting, 1/e, © 2010

• Principles of Accounting
o Horngren/Harrison, Accounting, 8/e, © 2009
o Horngren/Sundem/Stratton, Introduction to Management Accounting, Chap. 1-17, 14/e, © 2008
o May/May, Effective Writing: A Handbook for Accountants, 8/e, © 2009
o Pollard/Mills/Harrison, Principles of Accounting, 1/e, © 2007
o Slater, College Accounting, 11/e, © 2010 *Study guide and working papers also available

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Coming Soon in Accounting!
• McGovern, College Accounting, 1/e, © 2011

Business Communication:

• Bailey, Writing and Speaking at Work: A Practical Guide for Business Communication, 4/e, © 2008
• Bell/Smith, Interviewing for Success
• NEW! Bovée/Thill, Business Communication Today, 10/e, © 2010
• Bovée/Thill, Business Communication Essentials, 4/e, © 2009
• Boyer, Giving and Receiving Feedback (Module)
• Boyer, Phone Skills (Module)
• Cox, Vocabulary Basics for Business
• Ettinger/Perfetto, Communication for the Workplace
• Gayeski, Managing Learning and Communication Systems as Business Assets
• Gehris/Szul, Communication Technologies
• Gessert, Dress for Success (Module)
• Kline, Listening Effectively
• Kline, Speaking Effectively
• Munter, Guide to Managerial Communication, 8/e, © 2009
• Munter/Russell, Guide to Presentations, 2/e, © 2008
• Munter/Paradi, Guide to PowerPoint: For PowerPoint Version 2007, 1/e, © 2009
• O'Rourke, Management Communication: A Case-Analysis Approach, 4/e, © 2010
• Thill/Bovée, Excellence in Business Communication, 8/e, © 2008
• Tisdale, Effective Business Presentations

Coming Soon in Business Communication!

• Chaney/Martin, Intercultural Business Communication, 5/e, © 2011

Business Law:

• August/Mayer/Bixby, International Business Law: Text, Cases and Readings, 5/e, © 2009
• Cheeseman, Business Law: Legal Environments, Online Commerce, Business Ethics, and International
Issues, 7/e, © 2010
• Cheeseman, Contemporary Business Law and E-Commerce Law, 6/e, © 2009
• Cheeseman, Legal Environment of Business and Online Commerce, 6/e, © 2010
• Kubasek, Environmental Law, 6/e, © 2008
• Kubasek/Brennan/Browne, Legal Environment of Business © 2009
• Moran, Employment Law: New Challenges in the Business Environment, 4/e, © 2008

Coming Soon in Business Law!

• Sovereign, Personnel Law, 5/e, © 2011

Decision Science:

• Business Statistics
o Berenson/Levine/Krehbiel, Basic Business Statistics: Concepts and Applications, 11/e, © 2009

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 o Evans, Statistics, Data Analysis, and Decision Modeling, 4/e, © 2010
o Groebner/Shannon/Fry/Smith, Business Statistics: A Decision Making Approach, 7/e, © 2008
o Levin/Rubin, Statistics For Management, 7/e, © 1998
o Levine/Berenson/Krehbiel/Stephan, Statistics For Managers Using Microsoft Excel, 5/e, © 2008
o Levine/Krehbiel/Berenson, Business Statistics: A First Course, 5/e, © 2010

• Management Science/Operations Research

o Balakrishnan/Render/Stair, Managerial Decision Modeling with Spreadsheets, 2/e, © 2007
o Moore/Weatherford, Decision Modeling With Microsoft Excel, 6/e, © 2001
o Render/Stair/Hanna, Quantitative Analysis for Management, 10/e, © 2009
o Taylor, Introduction to Management Science, 10/e, © 2010

• Production/Operations Management
o Anupindi, Et Al., Managing Business Process Flows, 2/e, © 2006
o Arnold/Chapman/Clive, Introduction to Materials Management Casebook , 2/e, revised edition,
© 2004
o Bozarth/Handfield, Introduction to Operations and Supply Chain Management, 2/e, © 2008
o Chapman, The Fundamentals of Production Planning and Control, 1/e, © 2006
o NEW! Chopra, Supply Chain Management, 4/e, © 2010
o Fawcett/Ellram/Ogden, Supply Chain Management: From Vision to Implementation, 1/e, © 2007
o NEW! Foster, Managing Quality: Integrating The Supply Chain, 4/e, © 2010
o Heineke/Meile, Games And Exercises In Operations Management, 1/e, © 1995
o Heizer/Render, Operations Management, 9/e, © 2008
o Heizer/Render, Principles Of Operations Management, 7/e, © 2008
o Krajewski/Ritzman/Malhotra, Operations Management: Processes and Value Chains, 9/e, ©
2010
o Latona/Nathan, Cases And Readings In POM, © 1994
o Pinto, Project Management: Achieving Competitive Advantage, 2/e, © 2010
o Schmenner, Plant And Service Tours In Operations Management, 5/e, © 1998

Coming Soon in Decision Science!

• Anupindi/Chopra/Deshmukh/Van Mieghem/Zemel, Managing Business Process Flows, 3/e, ©
2011
• Groebner/Shannon/Fry/Smith, Business Statistics: A Decision Making Approach, 8/e, © 2011
• Heizer/Render, Operations Management, 10/e, © 2010
• Heizer/Render, Principles Of Operations Management, 8/e, © 2010
• Levine, Statistics for Managers, 6/e, © 2011

Economics:

• Econometrics
o Stock, Introduction to Econometrics, 2/e, © 2007

• General Knowledge
o Brock, The Structure of American Industry, 12/e, © 2009
o NEW! Carlton/Perloff, Modern Industrial Organization, 4/e, © 2005
o NEW! Cooter/Ulen, Law and Economics, 5/e, © 2008
o NEW! Ehrenberg/Smith, Modern Labor Economics, 10/e, © 2009
o NEW! Folland/Goodman/Stano, Economics of Health and Health Care, 6/e, © 2010
o Hoffman/Averett, Women and the Economy: Family, Work and Pay, 2/e, © 2010
o NEW! Penson, Jr./Capps, Jr./Rosson/Woodward, Introduction to Agricultural Economics, 5/e, ©
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 2010
o Phelps, Health Economics, 4/e, © 2010
o Reece, The Economics of Tourism, 1/e, © 2010
o Schiller, The Economics of Poverty and Discrimination, 10/e, © 2008
o NEW! Sherman, Market Regulation, 1/e, © 2006
o NEW! Tietenberg/Lewis, Environmental Economics and Policy, 6/e, © 2010
o NEW! Todaro, Economic Development, 10/e, © 2009
o NEW! Waldman/Jensen, Industrial Organization: Theory and Practice, 3/e, © 2007

• Macroeconomics
o Abel/Bernanke/Croushore, Macroeconomics, 6/e, © 2009
o Blanchard, Macroeconomics, 5/e, © 2009
o Farnham, Economics for Managers, 2/e, © 2010
o Froyen, Macroeconomics: Theories and Policies, 9/e, © 2009
o Gordon, Macroeconomics, 11/e, © 2009
o Miller/Benjamin, The Economics of Macro Issues, 4/e, © 2010
o NEW! Weil, Economic Growth, 2/e, © 2009
o Williamson, Macroeconomics, 3/e, © 2008

• Microeconomics
o Keat/Young, Managerial Economics: Economic Tools for Today's Decision Makers, 6/e, © 2009
o Miller/Benjamin/North, The Economics of Public Issues, 16/e, © 2010
o Perloff, Microeconomics, 5/e, © 2009
o Perloff, Microeconomics: Theory & Applications with Calculus, 1/e, © 2008
o Pindyck/Rubinfeld, Microeconomics, 7/e, © 2005

• Money & Banking

o Hubbard, Money, the Financial System, and the Economy, 6/e, © 2008
o Mishkin, Economics of Money, Banking and Financial Markets, 9/e, © 2010
o Mishkin, Economics of Money, Banking, and Financial Markets: The Business School Edition,
2/e, © 2010
o Ritter/Silber/Udell, Principles of Money, Banking & Financial Markets, 12/e, © 2009

• International Economics
o NEW! Caves/Frankel/Jones, World Trade and Payments, 10/e, © 2007
o Gerber, International Economics, 4/e, © 2008
o Husted/Melvin, International Economics, 8/e, © 2010
o Krugman/Obstfeld, International Economics: Theory and Policy, 8/e, © 2009
o NEW! Melvin, International Money and Finance, 7/e, © 2004
o Sawyer/Sprinkle, International Economics, 3/e, © 2009

• Principles of Economics
o Bade/Parkin, Foundations of Economics, 4/e, © 2009
o Case/Fair, Principles of Economics, 9/e, © 2009
o Ekelund, Jr./Ressler/Tollison, Economics: Private Markets and Public Choice, 7/e, © 2006
o Heyne/Boettke/Prychitko, The Economic Way of Thinking, 12/e, © 2010
o Hubbard/O'Brien, Economics, 2/e, © 2008
o Leeds/von Allmen/Schiming, Economics, 1/e, © 2006
o Lipsey/Ragan/Storer, Economics, 13/e, © 2008
o Miller, Economics Today, 15/e, © 2010 *Study guide also available
o O'Sullivan/Sheffrin/Perez, Economics: Principles, Applications, and Tools, 6/e, © 2010
o O’Sullivan/Sheffrin/Perez, Survey of Economics: Principles, Applications, and Tools, 4/e, ©

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 2010
o Parkin, Economics, 9/e, © 2010 *Study guide also available

Coming Soon in Economics!

• Abel, Macroeconomics, 7/e, © 2011
• Bade, Foundations of Economics, 5/e, © 2011
• Bade, Foundations of Macroeconomics, 5/e, © 2011
• Bade, Foundations of Microeconomics, 5/e, © 2011
• Blau/Ferber/Winkler, Economics of Women, Men, and Work, 6/e, © 2010
• Boardman, Cost Benefit Analysis: Concepts and Practice, 4/e, © 2011
• Gerber, International Economics, 5/e, © 2011
• Hubbard, Economics, 3/e, © 2010
• Hubbard, Macroeconomics, 3/e, © 2010
• Hubbard, Microeconomics, 3/e, © 2010
• Hubbard, Money, the Financial System, and the Economy, 7/e, © 2011
• Hughes, American Economic History, 8/e, © 2011
• Johnson-Lans, A Health Economics Primer, 1/e, © 2006
• Leeds, The Economics of Sports, 4/e, © 2011
• Miller, Economics Today, Update Edition, 15/e, © 2011
• Riddell, Economics: A Tool for Critically Understanding Society, 9/e, © 2011
• Roberts, The Choice: A Fable of Free Trade and Protection, 4/e, © 2011
• Rohlf, Introduction to Economic Reasoning, 8/e, © 2011
• Schiller, The Economics of Poverty and Discrimination, 11/e, © 2011
• Studenmund, Using Econometrics: A Practical Guide, 6/e, © 2011
• Tietenberg/Lewis, Environmental and Natural Resource Economics, 8/e, © 2009

Finance:

• Asset Pricing
o Pennacchi, Theory of Asset Pricing, 1/e, © 2008

• Corporate Finance
o Berk/DeMarzo, Corporate Finance, 1/e, © 2007
o Berk/DeMarzo, Corporate Finance: The Core, 1/e, © 2009
o Berk/DeMarzo/Harford, Fundamentals of Corporate Finance, 1/e, © 2009
o Bodie/Merton/Cleeton, Financial Economics, 2/e, © 2009
o Dorfman, Introduction to Risk Management and Insurance, 9/e, © 2008
o Emery/Finnerty/Stowe, Corporate Financial Management, 3/e, © 2007
o Gitman, Principles of Managerial Finance, 12/e, © 2009
o Gitman, Principles of Managerial Finance Brief, 5/e, © 2009
o Keown/Petty/Martin/Scott, Foundations of Finance: The Logic and Practice of Financial
Management, 6/e, © 2008
o Stretcher/Michael, Cases in Financial Management, 1/e, © 2005
o Welch, Corporate Finance: An Introduction, 1/e, © 2009
o Weston, Cases in Dynamic Finance, 1/e, © 2002

• Derivatives
o Marthinsen, Risk Takers: Uses and Abuses of Financial Derivatives, 2/e, © 2009
o McDonald, Fundamentals of Derivatives Markets, 1/e, © 2009

• Financial Management

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 o NEW! Brooks, Financial Management: Core Concepts, 1/e, © 2010

• Financial Markets & Institutions

o Fabozzi, Bond Markets, Analysis, and Strategies, 7/e, © 2010
o Fabozzi/Modigliani/Jones/Ferri, Foundations of Financial Markets and Institutions, 4/e, © 2010
o Hull, Risk Management and Financial Institutions, 2/e, © 2010
o Mishkin/Eakins, Financial Markets and Institutions, 6/e, © 2009

• International Finance
o Bekaert/Hodrick, International Financial Management, 1/e, © 2009
o NEW! Eiteman/Stonehill/Moffett, Multinational Business Finance, 12/e, © 2010
o Moffett/Stonehill/Eiteman, Fundamentals of Multinational Finance, 3/e, © 2009
o Solnik/McLeavey, Global Investments, 6/e, © 2009

• Investments
o Gitman/Joehnk, Fundamentals of Investing, 10/e, © 2008
o Nofsinger, The Psychology of Investing, 3/e, © 2008

• Money & Capital Markets

o Fabozzi/Modigliani, Capital Markets: Institutions and Instruments, 4/e, © 2009

• Personal Finance
o Frasca, Personal Finance, 6/e, © 2009
o Keown, Personal Finance: Turning Money Into Wealth, 5/e, © 2010 (including Student
Workbook)
o Madura, Personal Finance, 3/e, © 2007

• Risk Management
o Rejda, Principles of Risk Management and Insurance, 10/e, © 2008

• Valuation
o Titman/Martin, Valuation: The Art and Science of Corporate Investment Decisions, 1/e, © 2008

Coming Soon in Finance!

• Berk/Demarzo, Corporate Finance, 2/e, © 2011
• Brooks, Introduction to Financial Management, 1/e, © 2010
• Gitman, Fundamentals of Investing, 11/e, © 2011
• Haugen, The New Finance: Overreaction, Complexity and Uniqueness, 4/e, © 2010
• Hull, Fundamentals of Futures and Options Markets, 6/e, © 2008
• Hull, Fundamentals of Futures and Options Markets, 7/e, © 2011
• Keown, Foundations of Finance, 7/e, © 2011
• Kim/Nofsinger, Corporate Governance, 3/e, © 2010
• Madura, Personal Finance, 4/e, © 2011
• Nofsinger, Psychology of Investing, 4/e, © 2011
• Rejda, Principles of Risk Management and Insurance, 11/e, © 2011
• Weston, Takeovers, Restructuring, and Corporate Governance, 5/e, © 2011

Introduction to Business:

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Keyword: PCBR
 o Bovée/Thill, Business in Action with Real Time Updates, 4/e, © 2008
o Bovée/Thill/Mescon, Excellence in Business, 3/e, © 2007
o Ebert/Griffin, Business Essentials, 7/e, © 2009
o Griffin/Ebert, Business, 8/e, © 2006
o Poatsy/Martin/Copeland, Better Business, 1/e, © 2010

Coming Soon in Intro to Business!

• Bovee/Thill, Business in Action, 5/e, © 2011

Management:

• Business Ethics
o Cavanagh, American Business Values, 6/e, © 2010
o Stanwick/Stanwick, Understanding Business Ethics, 1/e, © 2009

• Entrepreneurship
o Allen, Entrepreneurship for Engineers and Scientists, 1/e, © 2010
o Barringer, Preparing Effective Business Plans: An Entrepreneurial Approach, 1/e, © 2009
o NEW! Barringer/Ireland, Entrepreneurship: Successfully Launching New Ventures, 3/e, © 2010
o Brooks, Social Entrepreneurship: A Modern Approach to Social Value Creation, 1/e, © 2009
o Cornwall, Bootstrapping, 1/e, © 2010
o George/Bock, Inventing Entrepreneurs: Technology Innovators and Their Entrepreneurial
Journey, 1/e, © 2009
o NEW! Hoy/Sharma, Entrepreneurial Family Firms, 1/e, © 2010
o Kuratko/Hornsby, New Venture Management: The Entrepreneur's Roadmap, 1/e, © 2009
o Scarborough/Wilson/Zimmerer, Effective Small Business Management: An Entrepreneurial
Approach, 9/e, © 2009
o Schindehutte/Morris/Pitt, Rethinking Marketing: The Entrepreneurial Imperative, 1/e, © 2009
o Shane, Technology Strategy for Entrepreneurship and Managers, 1/e, © 2009
o Zimmerer/Scarborough/Wilson, Essentials of Entrepreneurship and Small Business
Management, 5/e, © 2008

• Groups and Teams

o Thompson, Making the Team: A Guide for Managers, 3/e, © 2008

• Human Resource Management

o Aguinis, Performance Management, 2/e, © 2009
o NEW! Blanchard/Thacker, Effective Training: Systems, Strategies and Practices, 4/e, © 2010
o Dessler, A Framework for Human Resource Management, 5/e, © 2009
o Dessler, Fundamentals of Human Resource Management, 1/e, © 2009
o Dessler, Human Resource Management, 11/e, © 2008
o Gomez-Mejia, Managing Human Resources, 6/e, © 2010
o Lepak, Human Resource Management, 1/e, © 2009
o Martocchio, Strategic Compensation: A Human Resource Management Approach, 5/e, © 2009
o Mondy, Human Resource Management, 11/e, © 2010

• International Management
o Cavusgil/Knight/Reisenberger, International Business: Strategy Management and the New
Realities, 1/e, © 2008
o Daniels/Radebaugh/Sullivan, International Business: Environments and Operations, 12/e, ©
2009
o Deresky, International Management: Managing Across Borders and Cultures, 6/e, © 2008

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 o Griffin/Pustay, International Business: A Managerial Perspective, 6/e, © 2010
o Wild/Wild/Han, International Business: The Challenges of Global Business, 5/e, © 2010

• Leadership
o Carrell/Heavrin, Labor Relations, 9/e, © 2010
o Clawson, Level Three Leadership, 4/e, © 2009
o Nahavandi, Art and Science of Leadership, 5/e, © 2009
o Neck/Manz, Mastering Self-Leadership: Empowering Ourself for Personal Excellence, 5/e, ©
2010
o Sloane/Witney, Labor Relations, 13/e, © 2010
o Yukl, Leadership in Organizations, 7/e, © 2010

• Management Skills
o Whetten/Cameron, Developing Management Skills, 7/e, © 2007

• Negotiation
o Thompson, The Mind and Heart of the Negotiator, 4/e, © 2009

• Organizational Behavior
o André, Organizational Behavior: An Introduction to Your Life in Organizations, 1/e, © 2008
o George/Jones, Understanding and Managing Organizational Behavior, 5/e, © 2008
o Greenberg/Baron, Behavior in Organizations, 9/e, © 2008
o Greenberg, Managing Behavior in Organizations, 5/e, © 2010
o Hersey/Blanchard/Johnson, Management of Organizational Behavior: Leading Human
Resources, 9/e, © 2008
o Hodge, Organization Theory: A Strategic Approach, 6/e, © 2003
o Jones, Organizational Theory, Design and Change, 6/e, © 2010
o Osland/Kolb/Rubin/Turner, Organizational Behavior: An Experiential Approach, 8/e, © 2007
o Robbins/Judge, Essentials of Organizational Behavior, 10/e, © 2010
o Robbins/Hunsaker, Training in Interpersonal Skills, 5/e, © 2009
o Robbins/Judge, Organizational Behavior, 13/e, © 2009
o Spector, Implementing Organizational Change: Theory and Practice, 2/e, © 2010
o Thompson, Organizational Behavior Today, 1/e, © 2008

• Principles of Management
o Certo, Modern Management, 11/e, © 2009
o Hitt/Black/Porter, Management, 2/e, © 2009
o Pierce/Newstrom, Manager's Bookshelf, 8/e, © 2008
o Robbins/Coulter, Management, 10/e, © 2009
o Robbins/DeCenzo, Fundamentals of Management, 6/e, © 2008

• Strategic Management
o Barney, Gaining and Sustaining Competitive Advantage, 3/e, © 2007
o NEW! Barney/Hesterly, Strategic Management and Competitive Advantage Concepts and
Cases, 3/e, © 2010
o Carpenter/Sanders, Strategic Management Concepts: A Dynamic Perspective, 2/e, © 2009
o Coulter, Strategic Management In Action, 5/e, © 2010
o David, Strategic Management: Concepts and Cases, 12/e, © 2009
o De Kluyver/Pearce, Strategy: A View From The Top, 3/e, © 2009
o Ghemawat, Strategy and the Business Landscape, 3/e, © 2010
o Phillips/Gully, Strategic Staffing, 1/e, © 2009
o Wheelen/Hunger, Strategic Management and Business Policy, 11/e, © 2008

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Coming Soon in Management!
• Brown, Experiential Approach to Organization Development, 8/e, © 2011
• Canas/Sondak, Opportunities and Challenges of Workplace Diversity, 2/e, © 2011
• Cascio/Aguinis, Applied Psychology in Human Resource Management, 7/e, © 2011
• Cavusgil/Knight/Riesenberger, International Business, 2/e, © 2011
• Daniels, International Business, 13/e, © 2011
• David, Strategic Management, 13/e, © 2011
• Davidson, The Entrepreneur's Legal Companion, 1/e, © 2011
• Deresky, International Management: Managing Across Borders and Cultures, 7/e, © 2011
• Dessler, Human Resources Management, 12/e, © 2011
• Martocchio, Strategic Compensation, 6/e, © 2011
• Robbins, Fundamentals of Management, 7/e, © 2011
• Robbins, Organizational Behavior, 14/e, © 2011
• Whetten/Cameron, Developing Management Skills, 8/e, © 2011
• Zimmerer/Scarborough/Wilson, Essentials of Entrepreneurship and Small Business
Management, 6/e, © 2011

Marketing:

• Advertising and Public Relations

o Broom/Cutlip/Center, Effective Public Relations, 10/e, © 2009
o Center/Jackson/Smith/Stansberry, Public Relations Practices: Managerial Case Studies and
Problems, 7/e, © 2008
o Clow/Baack, Integrated Advertising, Promotions, and Marketing Communications, 4/e, © 2010
o Giannini, Marketing Public Relations, 1/e, © 2010
o Lane/King/Russell, Kleppner's Advertising Procedure, 17/e © 2008
o Moriarty/Mitchell/Wells, Advertising, 8/e, © 2009

• Business-to-Business Marketing
o Anderson/Narus/Narayandas, Business Market Management: Understanding, Creating, and
Delivering Value, 3/e, © 2009

• Consumer Behavior
o Graham, Critical Thinking in Consumer Behavior: Cases and Experiential Exercises, 2/e, ©
2010
o Schiffman/Kanuk, Consumer Behavior, 10/e, © 2010
o Solomon, Consumer Behavior: Buying, Having, and Being, 8/e © 2009
o Solomon/Rabolt, Consumer Behavior in Fashion, 2/e, © 2009

• E-Commerce and Technology

o Mohr/Sengupta/Slater, Marketing of High-Technology Products and Innovations, 3/e, © 2009
o Sawhney, E-commerce and Technology Cases
o Strauss/El-Ansary/Frost, E-Marketing, 5/e, © 2009

• International Marketing
o Keegan/Green, Global Marketing, 5/e, © 2008

• Marketing Channels
o Coughlan/Anderson/Stern/El-Ansary, Marketing Channels, 7/e, © 2004
o Murphy/Wood, Contemporary Logistics, 9/e, © 2008

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 o Spiller/Baier, Contemporary Direct Marketing, 2/e, © 2010

• Marketing Management and Strategy

o Andreasen/Kotler, Strategic Marketing for NonProfit Organizations, 7/e, © 2008
o Best, Market-Based Management: Strategies for Growing Customer Value and Profitability, 5/e
© 2009
o Brown/Rosenthal, Cases in Strategic Marketing, 1/e, © 2000
o Kerin/Peterson, Strategic Marketing Problems: Cases and Comments, 11/e © 2007
o Kotler/Keller, A Framework for Marketing Management, 4/e © 2009
o Kotler/Keller, Marketing Management, 13/e, © 2009
o Rust/Lemon/Das Narayandas, Customer Equity Management, 1/e © 2005
o Sayre, Entertainment Marketing & Communication: Selling Branded Performance, People, and
Places, 1/e, © 2008
o Shank, Sports Marketing: A Strategic Perspective, 4/e, © 2009
o Winer, Marketing Management, 3/e © 2007
o Wood, The Marketing Plan Handbook, 3/e © 2008

• Marketing Research
o Burns/Bush, Basic Marketing Research: Using Microsoft Excel Data Analysis, 2/e © 2008
o Burns/Bush, Marketing Research, 6/e, © 2010
o Hair/Black/Babin/Anderson/Tatham, Multivariate Data Analysis, 7/e, © 2010
o Malhotra/Peterson, Basic Marketing Research: A Decision-Making Approach, 3/e, © 2009
o NEW! Malhotra, Marketing Research: An Applied Orientation, 6/e, © 2010

• Principles of Marketing
o Armstrong/Kotler, Marketing: An Introduction, 9/e, © 2009
o Kotler/Armstrong, Principles of Marketing, 13/e, © 2010
o Levens, Marketing: Defined, Explained, Applied, 1/e, © 2010
o Solomon/Marshall/Stuart, Marketing: Real People, Real Choices, 6/e, © 2009

• Product Design, Management and Marketing

o Keller, Best Practice Cases in Branding, 3/e, © 2008
o Keller, Strategic Brand Management, 3/e, © 2008

• Retailing
o Berman/Evans, Retail Management: A Strategic Approach, 11/e, © 2010

• Sales Management
o Manning/Reece/Ahearne, Selling Today: Creating Customer Value, 11/e, © 2010
o Tanner/Honeycutt/Erffmeyer, Sales Management, 1/e, © 2009

Coming Soon in Marketing!

• Keegan, Global Marketing, 6/e, © 2011
• Lane/King/Reichert, Kleppner's Advertising Procedure, 18/e, © 2011
• Lovelock/Wirtz, Services Marketing, 7/e, © 2011
• Nagle/Hogan, The Strategy and Tactics of Pricing, 5/e, © 2011
• Seitel, The Practice of Public Relations, 11/e, © 2011
• Solomon, Consumer Behavior, 9/e, © 2011
• Wood, Marketing in Second Life, 1/e, © 2011
• Wood, The Marketing Plan Handbook, 4/e, © 2011
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MIS:

• Data Communications & Networking

o Dumas/Schwartz, Principles of Computer Networks and Communications, 1/e, © 2009
o Kroenke/Auer, Database Concepts, 4/e, © 2010
o Kroenke, Database Processing, 11/e, © 2010
o Panko, Business Data Networks and Telecommunications, 7/e, © 2009

• Electronic Commerce
o Laudon/Traver, E-Commerce: Business, Technology, Society 2009, 5/e, © 2010
o Turban/King/McKay/Marshall/Lee/Viehland, Electronic Commerce 2008: A Managerial
Perspective, 5/e, © 2008
o Valacich, Essentials of System Analysis and Design, 4/e, © 2009

• Enterprise Resource Planning (ERP)

o Motiwalla/Thompson, Enterprise Systems for Management, 1/e, © 2009

• Introduction to MIS
o Anderson, Management Information Systems, 1/e, © 2000
o Brown/DeHayes/Hoffer/Martin/Perkins, Managing Information Technology, 6/e, © 2009
o Elam, Cases in Management Information Systems, © 1997
o Jessup/Valacich, Information Systems Today, 3/e, © 2008
o Kroenke, Experiencing MIS, 2/e, © 2010
o Kroenke, MIS Essentials, 1/e, © 2010
o Kroenke, Using MIS, 2/e, © 2009
o Laudon/Laudon, Essentials of Business Information Systems, 8/e, © 2009
o Laudon/Laudon, Management Information Systems: Managing the Digital Firm, 11/e, © 2010
o Martin/Brown/DeHayes/Hoffer/Perkins, Managing Information Technology, 5/e, © 2005
o McKeen/Smith, IT Strategy in Action, 1/e, © 2009
o Miller, MIS Cases: Decision Making with Application Software, 4/e, © 2009
o Valacich/Schneider, Information Systems Today: Managing the Digital World, 4/e, © 2010

• Network Security
o Boyle, Applied Information Security, 1/e, © 2010
o Carr/Snyder/Bailey, Management of Network Security, 1/e, © 2010
o Panko, Corporate Computer and Network Security, 2/e, © 2010

• Systems Analysis and Design

o Brewer/Dittman, Methods of IT Project Management, 1/e, © 2010

Coming Soon in MIS!

• Fuller, Information Systems Project Management, 2/e, © 2011

• Hoffer, Modern Systems Analysis & Design, 6/e, © 2011
• Kendall, Systems Analysis and Design, 8/e, © 2011
• Kroenke, Using MIS, 3/e, © 2011
• Laudon, E-Commerce 2010, 6/e, © 2011
• Laudon, Essentials of MIS, 9/e, © 2011
• Turban, Decision Support and Business Intelligence Systems, 9/e, © 2011
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 • Turban, DSS & BI, 9/e
• Turban/King/McKay/Marshall/Lee/Viehland, Electronic Commerce 2010: A Managerial Perspective, 6/e,
© 2011

CANADIAN Content:

Accounting:
• Arens/Elder/Beasley/Splettstoesser-Hogeterp, Auditing and Other Assurance Services,
Canadian 10/e, © 2006
• Slater/Zwicker, College Accounting: A Practical Approach, Canadian 10/e, © 2009

Business Law:
• Davis/Koroneos, Business Law in Canada Casebook, 1/e, © 2004

Decision Science:
• Skuce, Analyzing Data and Making Decisions: Statistics for Business, 1/e, © 2008

Management:
• Cawsey/Ceszca/Templer, Canadian Cases in Human Resources Management, 1/e, © 2002

Marketing:
• MacKenzie, Contemporary Canadian Marketing Cases, 3/e, © 2008
• McDougall/Weinberg, Canadian Marketing Cases, 1/e, © 2003
• Stewart, Supplemental Cases in Marketing, 2007 Edition, 1/e, © 2007

FT PRESS, PH PROFESSIONAL BUSINESS & WHARTON SCHOOL

PUBLISHING

Business Communication
• Bloch/Whiteley, How to Manage in a Flat World: 10 Strategies to Get Connected to Your Team
Wherever They Are, 1/e
• O'Rourke, The Truth About Confident Presenting, 1/e

Decision Science:
• Gitlow/Levine, Six Sigma for Green Belts and Champions: Foundations, DMAIC, Tools, Cases, and
Certification, 1/e
• Gitlow/Levine/Popovich, Design for Six Sigma for Green Belts and Champions: Applications for Service
Operations--Foundations, Tools, DMADV, Cases, and Certification, 1/e
• Levine, Statistics for Six Sigma Green Belts with Minitab and JMP, 1/e
• Snee/Hoerl, Leading Six Sigma: A Step-by-Step Guide Based on Experience with GE and Other Six
Sigma Companies, 1/e
• Snee/Hoerl, Six Sigma Beyond the Factory Floor: Deployment Strategies for Financial Services, Health
Care, and the Rest of the Real Economy, 1/e
• Sodhi/Sodhi, Six Sigma Pricing: Improving Pricing Operations to Increase Profits, 1/e
• Trusko/Pexton/Harrington/Gupta, Improving Healthcare Quality and Cost with Six Sigma, 1/e

Economics:

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 • Fung/Fung/Wind, Competing in a Flat World: Building Enterprises for a Borderless World 1/e

Finance:
• Appel, Investing with Exchange-Traded Funds Made Easy: Higher Returns with Lower Costs--Do It
Yourself Strategies Without Paying Fund Managers, 1/e
• Augen, The Volatility Edge in Options Trading: New Technical Strategies for Investing in Unstable
Markets, 1/e
• Lydon/Wasik, iMoney: Profitable ETF Strategies for Every Investor, 1/e
• Poorvu, Creating and Growing Real Estate Wealth: The 4 Stages to a Lifetime of Success, 1/e
• Weisman, The Truth About Buying Annuities, 1/e
• Weisman, The Truth About Avoiding Scams, 1/e
• Weisman, The Truth About Protecting Your IRAs and 401(k)s, 1/e
• Weston, Deal with Your Debt: The Right Way to Manage Your Bills and Pay Off What You Owe, 1/e
• Weston, Your Credit Score: How to Fix, Improve, and Protect the 3-Digit Number that Shapes Your
Financial Future, 2/e
• Zandi, Financial Shock: A 360° Look at the Subprime Mortgage Implosion, and How to Avoid the Next
Financial Crisis, 1/e

Management:
• Barringer, The Truth About Starting a Business, 1/e
• Barringer/Ireland, What's Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting
Your Own Business, 1/e
• Bensoussan/Fleisher, Analysis Without Paralysis: 10 Tools to Make Better Strategic Decisions, 1/e
• Black/Gregersen, It Starts with One: Changing Individuals Changes Organizations, 1/e
• Bouchikhi/Kimberly, The Soul of the Corporation: How to Manage the Identity of Your Company, 1/e
• Cascio/Boudreau, Investing in People: Financial Impact of Human Resource Initiatives, 1/e
• Champy, Outsmart!: How to Do What Your Competitors Can't, 1/e
• Edery/Mollick, Changing the Game: How Video Games Are Transforming the Future of Business, 1/e
• Finney, The Truth About Getting the Best From People, 1/e
• Fleisher/Bensoussan, Business and Competitive Analysis: Effective Application of New and Classic
Methods, 1/e
• Gunther, The Truth About Making Smart Decisions, 1/e
• Huntsman/Beck, Winners Never Cheat: Even in Difficult Times, New and Expanded Edition, 1/e
• Kane, The Truth About Thriving in Change, 1/e
• Larreche, The Momentum Effect: How to Ignite Exceptional Growth, 1/e
• Mahajan, Africa Rising: How 900 Million African Consumers Offer More Than You Think, 1/e
• Nambisan/Sawhney, The Global Brain: Your Roadmap for Innovating Faster and Smarter in a
Networked World, 1/e
• Navarro, The Coming China Wars: Where They Will Be Fought and How They Can Be Won, Revised
and Expanded Edition, 1/e
• Palmer, Ultimate Leadership: Winning Execution Strategies for Your Situation, 1/e
• NEW! Prahalad, Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition,
The: Eradicating Poverty Through Profits, 1/e
• Solomon, The Truth About What Customers Want, 1/e
• Robbins, The Truth About Managing People, 2/e
• Roberto, Know What You Don't Know: How Great Leaders Prevent Problems Before They Happen, 1/e

Marketing:
• Breakenridge, PR 2.0: New Media, New Tools, New Audiences, 1/e
• Farris/Bendle/Pfeifer/Reibstein, Marketing Metrics: 50+ Metrics Every Executive Should Master, 1/e

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• Hastings/Saperstein, Improve Your Marketing to Grow Your Business: Insights and Innovation That
Drive Business and Brand Growth, 1/e
• Kleindorfer/Wind/Gunther, The Network Challenge: Strategy, Profit, and Risk in an Interlinked World, 1/e
• Kotler/Lee, Up and Out of Poverty: The Social Marketing Solution, 1/e
• Kumar, Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty, 1/e
• Sexton, Value Above Cost: Driving Superior Financial Performance with CVA, the Most Important Metric
You've Never Used, 1/e
• Till/Heckler, The Truth About Creating Brands People Love, 1/e

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