Professional Documents
Culture Documents
DECEMBER 2010
Robbie Malinoski
P.J. Wanderscheid
FICIAL OIL
OF
STAFF
Editor
Kevin McBride
Vice President, Marketing & Communications
Associate Editor
AMSOIL Joel Youngman
THE COVER
PREFERRED CUSTOMER
2010 New Product
Wrap-Up
DECEMBE2
M A G A Z I N E
We see the same with our Preferred unlike most MLM companies, we
Customers. Although I don’t get the provide direct access to the compa-
opportunity to speak to Preferred ny. Our open phone policy, con-
Customers as often as I would like, I do ventions and regional meetings
receive occasional letters. In virtually provide the personal contact
all cases, these letters contain glowing that is extremely important for
comments about our products. And in the training and inspiration
many cases, like our Dealers, Preferred that is necessary to succeed
Customers become committed and go in the multi-level marketing
on to build highly successful AMSOIL industry.
Dealerships. 3. Stability is a feature common to
Dean Alexander
Don’t get me wrong. Although I would all successful MLM companies. Executive V.P. /
love to see every Dealer and Preferred AMSOIL has a proven track record. Chief Financial Officer
Customer become successful in an We have established a solid reputa-
AMSOIL Dealership, I do not expect that tion. We look to the future, manage
to happen. Not all of you, I understand, our growth wisely and commit to
Alan Amatuzio
have the time, the interest or desire. long-term goals. We have never,
Executive V.P. /
I can only tell you that I am extremely ever missed a payment to our Chief Operating Officer
grateful for your commitment to our Dealers or suppliers, and
products, and I sincerely appreciate we reinvest our money
your loyalty to the AMSOIL brand. for constant improve-
I would like all Preferred Customers and ment and growth.
Dealers to realize, however, that the Driving it all, we have
AMSOIL business opportunity is there highly-qualified
for you, at any time, should you choose management, skilled
to pursue it. technical people
and a dedicated
You can be sure, also, that the company staff throughout.
will support you every step of the way.
For 37 years AMSOIL has been a model 4. Good MLM com-
for all that is good in multi-level market- panies make only
ing and that will continue. Following are legitimate claims.
four traditional benchmarks that good AMSOIL doesn’t A.J. “Al” Amatuzio
President &
MLM companies must meet: promise instant Chief Executive Officer
riches. It takes hard
4
TO ORDER - Call 1-877-290-0135 - WWW.OILSHOPPER.COM
| DECEMBER 2010
M A G A Z I N E
AMSOIL European Car Formula
5W-30 Synthetic Motor Oil
APPLICATIONS
VW 504.00/507.00
ACEA A3/B3, A3/B4
Mercedes-Benz 229.51
BMW LL-04
Porsche C30
Stay-in-Grade Performance
Low-SAPS* Formulation
Maximum Fuel Economy
Enhanced Turbocharger Protection Place your order today!
*sulfated ash, phosphorus and sulfur
Synthetic Polymeric Truck, against wear, but also protects the environment
Chassis and Equipment Grease in the case of leakage or spills.
(GPTR1, GPTR2) SAE 60 Synthetic Motorcycle
Delivers excellent wear protection, perfor-
Oil (MCS)
mance and extended service life in the severe-
service, extreme-pressure environments faced Recommended for Harley-Davidson and big-
in medium- and heavy-duty over-the-road bore motorcycles that require a 60-weight oil.
trucks and equipment. Clings tenaciously to Superior synthetic formulation provides long
metal surfaces and delivers maximum impact/ service life and maximum protection against
pound-out resistance, staying in place to seal engine wear. Superior shear stability delivers
out water and contaminants and provide a outstanding protection for high-performance
protective barrier between metal components. engines and transmissions. No friction modi-
fiers. Wet-clutch compatible.
Quickshot™ SE (AQS)
Formulated to thoroughly clean varnish, gums
Synthetic Vehicular Natural Gas
and insoluble debris in two- and four-stroke Engine Oil (ANGV)
gasoline-powered small engines and power- Formulated with higher levels of zinc and
sports equipment fuel systems, restoring peak phosphorus to deliver superior protection and
performance. Effectively addresses perfor- performance in vehicular and mobile natural
mance issues related to ethanol, water and gas engines calling for an API CF 15W-40
dirty pump gas. Stabilizes fuel between uses low-ash lubricant.
and during short-term storage periods.
Reformulated XL Synthetic Motor
Engine and Transmission Oils (XLM, XLF, XLT, XLO)
Flush (FLSH) Provide better wear control, improved high-
Helps restore operating efficiency, increase and low-temperature protection and increased
fuel economy and reduce emissions in gaso- fuel economy compared to conventional oils.
line and diesel engines and automatic trans- Formulated with extended-drain boost technol-
missions. Its potent, detergent-based formula ogy to provide superior performance for up
dissolves and disperses sludge, varnish and to 10,000-miles/six months, or longer when
deposits, promoting lower operating tempera- recommended in owners’ manuals or indicated
tures and reduced oil consumption. by electronic oil life monitoring systems.
6
TO ORDER - Call 1-877-290-0135 - WWW.OILSHOPPER.COM
| DECEMBER 2010
M A G A Z I N E
AMSOIL PRODUCTS WIN SEMA AND
WORLD AG
AG EXPO AWARDS
AMSOIL QuickshotTM SE Help AMSOIL Biodegradable Hydraulic Oil
Awarded Best New Powersports Product Win the 2011 World Ag Expo
by SEMA Judges Attendees’ Choice Award
AMSOIL Synthetic
100
reduced consumption using AMSOIL Polymeric Truck,
Synthetic Polymeric Truck, Chassis and Chassis and
Equipment Grease, with its extended Equipment Grease:
service capabilities becoming more 50 3 – 14-oz. Tubes
evident as the field study progressed.
Overall, three 14-oz. cartridges of the 50% fewer tubes
AMSOIL product were required, while of grease needed
0
4.5 14-oz. cartridges of the competing First Second Third with AMSOIL
grease were required. Despite operating Re-greasing Re-greasing Re-greasing
8
TO ORDER - Call 1-877-290-0135 - WWW.OILSHOPPER.COM
| DECEMBER 2010
M A G A Z I N E
REMODELED MyAMSOILGarageTM
ALLOWS UNLIMITED OPTIONS
Just over a year ago, MyAMSOILGar- Garage can accommodate it. However, Email Reminders
age launched on the corporate website product recommendations may not Email reminders may be scheduled for
as a supplement to the AMSOIL Auto & currently be available for applications any maintenance service performed on
Light Truck Lookup system. It provides a other than passenger cars/light trucks. a vehicle or piece of equipment, includ-
virtual “garage” in which users store all AMSOIL is working to offer additional ing manually entered services. Each re-
their passenger car/light truck informa- product recommendations and plans minder can be individually scheduled to
tion, eliminating the need to re-enter it to release an application guide for send on a specific date. A reoccurrence
each time a product lookup is per- powersports applications soon. Until schedule can also be set for every three,
formed. The ability to track oil and filter then, consult the AMSOIL Powersports six or 12 months, or “never again.” A
changes and establish email oil change Application Guide (G2135) for new feature allows email reminders to be
reminders was also included. recommendations. sent to a secondary email address only,
MyAMSOILGarage has proven extreme- allowing Dealers who manage custom-
Unlimited Maintenance ers’ vehicles to avoid flooding their own
ly popular since its launch, and the next
Records inboxes with email reminders.
logical step was to expand its capa-
bilities beyond the Auto & Light Truck The previous system was designed to
Application Guide. Users will now notice track only oil and filter changes. Now, Free to Use for Everyone
the following additional features: a drop-down list of additional mainte- MyAMSOILGarage is free to use and
nance services is offered to track air available to anyone with an AMSOIL
• The ability to store information for filter, transmission, coolant, fuel filter, online account. Click the “MyAMSOIL-
virtually any vehicle, including motor- spark plug, tire and wiper service. Ad- Garage link” in the gray sidebar on the
cycles, lawn and garden equipment, ditionally, users can manually enter any left-hand side of www.amsoil.com to
heavy-duty trucks and more. other type of maintenance service not establish an account and to begin
• The ability to store information for included in the drop-down menu, allow- filling the virtual garage.
stationary equipment, including com- ing storage of all maintenance services
pressors, chop saws, generators and performed.
more.
• Expanded record-keeping capa-
bilities, allowing users to track all
maintenance services, such as belt
changes, brake work, tire changes
and more.
MyAMSOILGarage accom-
• Advanced email reminder capabilities. modates information and
maintenance records for
While MyAMSOILGarage still provides
all vehicles and equipment,
easy and fast product lookups for allowing users to manu-
passenger car/light truck applications, ally enter applications not
it now has also become a complete pre-programmed into the
vehicle and equipment maintenance system.
software program.
User-Friendly Interface
The new interface includes a customiz-
able folder tree down the left-hand side
of the screen and a bigger workspace.
The enhanced interface neatly stores
and organizes information for an unlim-
ited amount of vehicles and equipment.
Oxidative Fuel
Thickening Economy
10
TO ORDER - Call 1-877-290-0135 - WWW.OILSHOPPER.COM
| DECEMBER 2010
M A G A Z I N E
The 2011 AMSOIL calendar is now available for
purchase. This year’s full-color calendar layout features
AMSOIL “Firsts,” AMSOIL products and AMSOIL “Official
Oil” events. The calendar also includes information on
AMSOIL INC. and the differences between synthetic and
petroleum motor oils.
TORC ANNOUNCES
2011 RACE SCHEDULE
B X
WITH JEREMY MEYER
The United States Auto Club (USAC) The series visits the legendary “Big In November, we used these pages
has announced the race schedule for House” in Crandon, Wis. twice in 2011, to tell the world about the company’s
the 2011 Traxxas TORC Series present- with the traditional June Brush Run new involvement with Monster Energy
ed by AMSOIL, and it includes three and Labor Day’s World Championship Supercross. This month, we used
new venues, as well as the traditional Weekend featuring the AMSOIL Cup, an them to proudly showcase our new
stops at the sport’s most historic ven- intense battle between the Pro 2wd and partnership with the AMA Arenacross
ues. The season opens on the red dirt of Pro 4x4 classes. The Series heads east Series.
Cycle Ranch, near San Antonio, Texas, in July with a visit to Charlotte Motor These new partnerships can be
and the series will also debut at one Speedway’s dirt track for two summer considered true game changers,
of the country’s most iconic motocross nights of off-road racing under the lights and they also effectively emphasize
tracks, Red Bud MX in Buchanan, Mich. in North Carolina. the partnerships that have preceded
them. AMSOIL built its reputation on
quality products, and we have always
2011 TORC SCHEDULE
been able to align ourselves with
April 30-May 1 . . . . . . Cycle Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . San Antonio, TX quality racing environments.
May 28-29 . . . . . . . . . Red Bud MX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Buchanan, MI We augment our existing partner-
June 18-19 . . . . . . . . Crandon Raceway . . . . . . . . . . . . . . . . . . . . . . . . . . Crandon, WI ships, such as the AMSOIL Cham-
pionship Snocross Series; Loretta
June 26 . . . . . . . . . . . Pikes Peak . . . . . . . . . . . . . . . Colorado Springs, CO (Exhibition)
Lynn’s Amateur Nationals and the
July 22-23 . . . . . . . . . Charlotte Motor Speedway. . . . . . . . . . . . . . . . . . . Charlotte, NC AMSOIL Dirt Track Nationals with the
August 13-14. . . . . . . Bark River Raceway . . . . . . . . . . . . . . . . . . . . . . . . Bark River, MI new. Through it all, every partnership
September 3-4 . . . . . Crandon Raceway . . . . . . . . . . . . . .Crandon, WI (AMSOIL Cup) has opened a new door of opportunity,
because at the end of the day, every-
September 15 . . . . . . Chicagoland Speedway . . . . . . . . . . . . . . . . . . . . . . . . . .Joliet, IL
one wants to be tied to quality.
Rounds 14-15 . . . . . . To Be Determined . . . . . . . . . . . . . . . . . . . . . . . To Be Determined
12
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| DECEMBER 2010
M A G A Z I N E
TEAM AMSOIL CONTINUES
COLLECTING CHAMPIONSHIPS
TEAM AMSOIL TAKES OPA CAT LITE WORLD CHAMPIONSHIP
Team AMSOIL offshore racers Bob the Team AMSOIL skater was over- sible with the boat already in the water,
Teague and Paul Whittier competed at propped, Teague and Whittier found including going up in prop pitch and
the AMSOIL/Geico Thunder on the Gulf decent speed and led the race from adjusting the ballast weight bags. The
OPA World Championships in Orange start to finish to take the win. adjustments worked well, and Team
Beach, Ala. Originally scheduled for AMSOIL took a quick lead and contin-
earlier in the season, the event was Saturday’s testing session was con-
ued to increase it en route to the victory.
postponed due to the oil spill in the Gulf ducted in extremely rough conditions,
of Mexico. prompting Team AMSOIL to change to a After winning both 60-mile heats of
lower outdrive gear ratio in anticipation racing, Team AMSOIL was named the
Thursday’s testing conditions were of continued rough conditions during 2010 OPA Cat Lite World Champion.
uncharacteristically smooth for Orange Sunday’s race. When the rough condi-
Beach, but the conditions deteriorated tions did not materialize, Team AMSOIL
by the start of Friday’s race. Although made as many adjustments as pos-
Holiday Closings
The AMSOIL corporate headquarters, U.S. distribution cen-
PETERSON PROMOTED
ters and Canadian distribution centers will be closed Friday,
December 24 for Christmas Day and Friday, December 31 for
TO VICE PRESIDENT,
New Year’s Day. The Toronto Distribution Center will be closed
Monday, December 27 for Boxing Day.
TECHNICAL
AGGRAND Natural Fertilizer Now Available
DEVELOPMENT
in Wisconsin Dan Peterson has been promoted to Vice President, Technical
AGGRAND Natural Development. Peterson came to AMSOIL in 2007 as Technical
Fertilizer (NOF) has been Director. His primary responsibilities include developing new
registered with the Wisconsin technologies, new product development, market research and
Department of Agriculture for stewardship of existing products. Peterson works to develop
distribution in Wisconsin; both technical information that is used in a number of different ways
AGGRAND Natural Fertilizer to help AMSOIL Dealers and customers succeed. The Techni-
and Natural Liquid Lime can cal Department also closely monitors industry specification
now be sold and distributed changes and incorporates these into new or existing products.
in Wisconsin. For questions,
contact the AGGRAND Since joining AMSOIL, Peterson worked on hiring and develop-
Department at (715) 399-6567 ing technical department members and is continuing to build
or info@aggrand.com. competencies in key areas, including passenger car, heavy-
duty, powersports and filtration. He also helped AMSOIL teams
Cold-Temperature Storage Recommendations develop and launch many successful products, including
Because cold-temperature storage can be detrimental to the Dominator® Synthetic Racing Oils, Synthetic Premium API CJ-4
performance of some AMSOIL products, AMSOIL offers the Diesel Oils and OE Synthetic Motor Oils.
following storage recommendations: In his new role, Peterson will take on more responsibility for
Lubricants: Store at temperatures at least 10°F above the AMSOIL technology development and technical market
lubricant’s pour point. research, targeting key issues/customer needs and develop-
ing the highest-performing technology to solve these issues.
Greases: Store in a dry environment at temperatures at least He will work closely with other key leaders and the executive
10°F above the grease’s lowest operating temperature. management team to help develop the technical solutions
needed to help Dealers grow at an accelerated rate. He will be
Gasoline Additives, Engine and Transmission Flush:
reporting directly to Executive VP and COO Alan Amatuzio, and
No adverse issues with cold-temperature storage.
will also work with Executive VP and CFO Dean Alexander on
Diesel Concentrate, Cetane Boost, Diesel Recovery: AMSOIL strategy development.
No adverse issues with cold-temperature storage.
Peterson holds a Bachelor of Science degree in Paper Science
Diesel Cold Flow Improver, Diesel Concentrate Plus Cold and Engineering from the University of Wisconsin – Stevens
Flow Improver: Store at temperatures above 0°F. Point and a Masters in Business from the University of Wiscon-
sin – Oshkosh. Prior to his career at
Brake Fluids: Do not store at temperatures below -40°F AMSOIL, Peterson worked in the
for longer than two weeks. paper industry for 20 years in
Heavy Duty Metal Protector, Metal positions including process
Protector, Power Foam, Multi-Purpose engineering, project man-
Spray Grease, Fogging Oil, Silicone agement, operations and
Spray: No adverse issues with cold- technical management
temperature storage as long as products and research and devel-
are allowed to warm to room temperature opment. Peterson is an
before use. avid hockey fan and has
coached youth hockey for
Miracle Wash®: Will freeze below 32°F. several years. He currently
Can be thawed for use. resides in Hermantown,
Mothers® products: Store at Minn. with his wife and three
temperatures above freezing. children.
14
TO ORDER - Call 1-877-290-0135 - WWW.OILSHOPPER.COM
| DECEMBER 2010
M A G A Z I N E
HOLIDAY GIFT IDEAS
Bomber Liner
3-in-1 Bomber Jacket
Bomber-style, weather-resistant 3-in-1 jacket incorporates
durable Stormtech 100% nylon outer shell with a 100% Bomber
anti-pill polyester polar fleece zip-in/zip-out lining. Jacket
Full-length external draft flap, stand-up storm
collar on lining and shell, relaxed-fit waistband,
adjustable velcro cuffs, inside pocket and
front zippered security pockets. Embroid-
ered logos on outside shell and inner
lining. Sizes S-3X.
STOCK # SIZE U.S. CAN.
G2823 S 89.95 107.75
G2824 M 89.95 107.75
G2825 L 89.95 107.75
G2826 XL 89.95 107.75
G2827 2X 92.75 111.00
G2828 3X 94.15 112.75
Filtration Solutions
WE HONOR
Minimum 10%
(Discover in U.S. only) Post-Consumer Fiber
AMSOIL INC., 925 Tower Ave., Superior, WI 54880 • 715-392-7101 • Printed in U.S.A.
© 2010, AMSOIL INC. All rights reserved. The AMSOIL logo is a registered trademark of AMSOIL INC. www.amsoil.com DECEMBER 2010