Newk’s Express Café

Provides Fast and Noteworthy

Customer Service with Aloha

After founding the nation’s first fast casual restaurant concept, McAlister’s Deli,
Don Newcomb, Chris Newcomb and partner Debra Bryson sold the successful
chain in order to start Newk’s Express Café. Newk’s first opened its doors
in Oxford, Miss. in 2004, and has now sold 74 franchise locations throughout
the Southeast, with each current store averaging 800 guests daily. The Newk’s
Express Café concept was developed to meet the needs both of consumers and
LOCATION
74 sold locations in La., Miss., Ala., Texas, franchise operators. Guests can select from a variety of made-to-order menu
Miss., NC, Fla., and Tenn choices for in-restuarant dining or convenient pick-up from the grab-n-go cooler,
and franchise owners benefit from the streamlined, low-labor operation that is
TECHNOLOGY SOLUTION designed for efficiency and multiple revenue opportunities.

p Aloha Quick Service POS

p Aloha Insight

p Aloha Stored Value

p Aloha Loyalty

p Aloha Configuration Center

p Aloha Online

p Aloha Takeout

p Radiant POS hardware terminals

LOCAL RESELLER
Hospitality Control Solutions

NEWK’S EXPRESS CAFÉ


BENEFITS
p User-friendly system helps staff pro-
cess orders quickly and accurately
p Guest loyalty and gift card function-
alities increase revenues and guest
satisfaction
p Centralization of data reporting
allows management to make better
and more-informed decisions
p Visibility into inventory inefficiencies
decreases costs
“It is important to select a restaurant
technology vendor whose products
are under constant development to
keep pace with the ever-changing
technology needs in today’s business
landscape, and Radiant’s continuous
product innovation has helped our
business continue to grow revenues
and profits.”
-Adam Karveller
director of information technology
Newk’s Express Café
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Challenge
As a concept that was developed to serve guests quickly and with the highest
levels of customer service, management at Newk’s knew that it needed restaurant
technology that was efficient and easy to use so that restaurant staff could place
their focus on guest satisfaction. “Newk’s was also designed to allow for growth at
a fast pace, so we knew that we needed a solution that has the ability to provide us
with detailed reporting that could help us track and analyze information across all
locations,” said Adam Karveller, director of information technology at Newk’s.
Solution
After a recommendation of the Aloha Enterprise solution from a peer, Newk’s
consulted Hospitality Control Solutions, its local Aloha reseller, and decided to test
the system in its first restaurant opening in 2004. In addition to Radiant point-of-sale
hardware terminals, Karveller decided to implement Aloha Quick Service POS
and Aloha Takeout for automating the restaurant’s operations; Aloha Stored Value
and Aloha Loyalty as its customer relationship management tools to help grow
repeat business; and Aloha Configuration Center and Aloha Insight for back office
and above-store reporting and management. “We were looking for a restaurant
technology provider that has the ability to integrate all the tools we would need
currently and in the future, and Radiant offers a broad range of modules that work
in conjunction with the Aloha POS software,” said Karveller. The initial product set
allowed management at Newk’s to quickly see how a restaurant technology solution
from a single provider could create fast speed of service, increase the productivity of
staff, build customer satisfaction and create reports with detailed system analysis.
Results
Because of the success Newk’s Express Café has seen with the Aloha Enterprise
solution, it is now the required restaurant technology investment for all of the
concept’s new locations. Aloha’s ease of use for staff and overall efficiency have
helped the restaurant focus on the heart of its business – great customer service and
connecting with the community. “Radiant’s industry-leading above store reporting
tools have provided us with a more user-friendly answer for customization and
flexibility within our point-of-sale system as well as adding on-the-fly adaption of
menus when necessary,” said Karveller. Six years and 26 running franchise locations
later, Newk’s has also added Aloha’s online ordering module to its product set to
provide even more value to customers. Karveller has been completely satisfied with
the decision to use Aloha, stating: “It is important to select a restaurant technology
vendor whose products are under constant development to keep pace with the
ever-changing technology needs in today’s business landscape, and Radiant’s
continuous product innovation has helped our business continue to grow revenues
and profits.”
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