Professional Documents
Culture Documents
NATIONS
INDUSTRIAL
DEVELOPMENT
ORGANIZATION March 2009
Prepared by
JAMES DANIEL PAUL
SENIOR EXPERT, ITPU, UNIDO, INDIA
Project Manager
BRUNO VALANZUOLO
CHIEF TECHNICAL ADVISER,
CONSOLIDATED PROGRAMME FOR SME DEVELOPMENT, UNIDO
This document was prepared by Dr James Daniel Paul, Senior Expert, Investment Technology Transfer
Promotion, United Nations Industrial Development Organization. 98/1 Vellacherry Road, Guindy, Chennai 600
062, Tel: +91 44 4244 4555, Fax: +91 44 4244 4150, email: j.paul@unido.org for UNIDO. Terrain knowledge
support of Mr N G Kulkarni of CII Pune and Documentation Support of Ms C S Dyana CII SR, Chennai is
acknowledged.
TABLE OF CONTENTS
1. Table of Contents ............................................................................................................ 2
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Investment and Technology Transfer Promotion Unit, UNIDO, India
CONSOLIDATED PROJECT FOR SME DEVELOPMENT
UNIDO has more than 25 projects in India and one of the most innovative projects is the
“Consolidated Project for SME Development in India”. Financed by the Italian Government,
this project has identified three manufacturing sectors and some clusters for its
implementation:
The Project has also concluded some strategic partnerships with many industrial
associations like:
Confederation of Indian Industries (CII), Delhi, Pune and Chennai, Auto Components
Manufacturers Associations (ACMA), Ambattur Industrial Estate Association (AIEMA), Indian
Shoe Federation (ISF), Indian Finished Leather Manufacturers & Exporters Association
(IFLMEA)
The objective of this programme is to build common processes and intuitions for the small
and medium enterprises for lean and internationally competitive manufacturing.
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Investment and Technology Transfer Promotion Unit, UNIDO, India
Diagnostic Study Pune Auto Cluster
The automotive industry directly and indirectly employs 13 million individuals in India. The
industry is valued at about US$ 35 billion contributing about 3.1% of India's GDP (nominal).
India's cost-competitive auto components industry is the second largest in the world. In
addition, India's motorcycle market is also the second largest in the world with annual sales
of about 5 million units.
The cumulative growth of the Passenger Vehicles segment during April - March 2007 was
20.70 percent. Passenger Cars grew by 22.01 percent, Utility Vehicles by 13.21 percent and
Multi Purpose Vehicles by 25.20 percent in FY 2006-07.
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Investment and Technology Transfer Promotion Unit, UNIDO, India
The Commercial Vehicles segment grew by 33.28 percent. Growth of Medium & Heavy
Commercial Vehicles was 32.84 percent and Light Commercial Vehicles recorded a growth of
33.93 percent.
Three Wheelers sales grew by 12.22 percent with sales of Goods Carriers increasing by 13.52
percent and Passenger Carriers by 11.33 percent during April- March 2007 compared to the
corresponding period last year.
The Two Wheeler market grew by 11.42 percent during April- March 2007 over the same
period last year. Motorcycles grew by 12.79 percent, Scooters grew by 3.48 percent and
Mopeds registered a growth of 6.95 percent.
Automobile Exports registered a growth of 25.43 percent during April- March 2007 over the
same period last year. Passenger Vehicles Exports grew by 13.05 percent, Commercial
Vehicles exports increased by 22.58 percent, Three Wheelers exports by 87.17 percent and
Two Wheelers Exports grew by 20.65
percent.
Size of Component Industry (US$ mn)
3. Auto component Sector in India
• Engine parts
• Drive Transmission & Steering Parts
• Suspension & Brake Parts
• Electrical Parts
• Body and chassis
• There are three major automotive clusters in India. They are located in Chennai,
Pune and NCR. This diagnostic study presents the Chennai automotive cluster.
Chennai is the capital city of one of the southern most states called Tamil Nadu.
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Investment and Technology Transfer Promotion Unit, UNIDO, India
Chart 1:
The composition of the sample number of vehicle manufacturers in each clusters were 43%,
29% and 28% respectively in NCR, Pune and Chennai.
The industrial regions around Pune are concentrated around five of its major roads out of
Pune. They are:
a. Mumbai- Pune Highway
Mumbai Pune Road has many industrial pockets. They are: Pimpri, Chinchwad
covering Tathavade, Chikhali, Moshi, Khadki, Dighi and Nigdi etc it also has
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Investment and Technology Transfer Promotion Unit, UNIDO, India
Periangud Industrial Area. Pimpri Chinchwad Industrial area has a small
industries association.
c. Pune Nasik
On the Pune Nasik highway Bhosari MIDC is another important industrial region.
It also covers Chakkan. Chakkan where Daimler Chrisler has set up its plant has
many vendors of the Bajaj motors. This region also covers industrial pockets like
Moshi, Chimbli, Kuruli, Khed, Mahalunge etc
d. Pune - Cholapur
The Pune Cholapur Industrial belt covers, Mohammedwadi and Hadapsar
Industrial Area and Baramati and Daund off Pune Cholapur Road. This road has
the Piaggio Company
The history of Pune would describe the roots of the auto and the auto component
companies in the south India. The automotive sector in Pune consists of three types of
business organizations:
1. Vehicle Manufacturers
2. Auto component Companies
3. Engineering Service Providers
There are about 10 vehicle manufacturers in the region. About half of them are
international ones and the rest of the half is the Indian companies. The international
names are General motors’ in Pimpri region, Daimler Chrysler in Chakkan region and
Vw and fiat have presence in the region. The Indian vehicle manufactuers in the
region are the Tata motors, Bajaj Auto, Tata Fiat, Piago, Mahindra Commercial
Vehicle unit which are in the region
• Bajaj Auto Ltd one of the group companies of Bajaj came into existence on
November 29, 1945 as M/s Bachraj Trading Corporation Private Limited.They are
manufacturers of Scooters, Motorcycles ,Three Wheeler vehicles and spare parts
thereof.
• Force Motors Limited was founded in the year 1950 in collaboration with Vidal &
Sohn, Hamburg, Germany. They manufacture 3 wheeler, LCV, MUV, SCV, Tractor. In
1975 the manufacturing capacity of the company was increased form 12,000
vehicles per year, in addition to 6000 diesel engines for other purposes.
• Tata Motors Limited is India’s largest automobile company, established in 1945 with
revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It is the leader in
commercial vehicles in each segment, and among the top three in passenger
vehicles with winning products in the compact, midsize car and utility vehicle
segments. The company is the world’s fourth largest truck manufacturer, and the
world’s second largest bus manufacturer. The company has 23,000 employees. The
company’s manufacturing base in India is spread across Jamshedpur (Jharkhand),
Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and
Dharwad (Karnataka).
• Fiat India Automobiles Limited is a 50-50 Industrial Joint Venture between Fiat
Group Automobiles S. p. A., (Fiat) and Tata Motors Limited (Tata) originally
incorporated on January 02, 1997. The company presently employs about 600
employees and is located at Ranjangaon in the Pune District of Maharashtra. The
definitive agreement of the Joint Venture was signed on October 19th 2007.
• Mercedes-Benz India has been the pioneer of the luxury car segment in India with
its inception way back in 1995. It is the only luxury car maker in India to have such a
wide range of cars. The different ranges available today are the S-Class, E-Class, C-
Class, M-Class, CLS-Class, SLK-Class, CL-Class and the Maybach.
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Investment and Technology Transfer Promotion Unit, UNIDO, India
Army Engineering corps and the Air force Aeronautical maintenance hub being located in
Pune are two major public sector entities in the region.
A sample of the constituents of the UNIDO SPX companies was studied. And the
characteristics of the auto component companies in the region are presented below.
Chart 2:
The majority of 59 % of the companies in Pune have less than 100 employees 22% of the
200 companies have employees between 100 to 200. 5% have above 200 and 14 % have
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Investment and Technology Transfer Promotion Unit, UNIDO, India
over 300 employees. They usually split the manufacturing into smaller units for managing
the labour issues.
Chart 3:
The majority of 53% of the companies in Pune are manufacturers of Bearing and engine
parts manufacturers. 21% are forging companies, 4% of the companies are rubber
componet companies. 2% are electrical componet companies 5% are plastic component
companies.
Chart 4:
The majority of 76 % of the companies are located in and around Pune. 16 percent of the
auto componet companies are located in and around Nasik city. 4% are in Kolhapur and
about 2% of the SPX are in the Aurangabad. Aurangabad is a foundary belt for the Pune auto
cluster.
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Investment and Technology Transfer Promotion Unit, UNIDO, India
Chart 5:
About 50 % of the companies in Pune have ISO certicification and 29 % of them are certified
both ISO and TS 16949,whereas 21 % of the companies have only TS 16949 certification.
The above graph shows that majority of 78% of the companies in Pune earn a turnover of
above 10 Million Euros 17% of the companies are in the range of 1-10 million euros. Only 5%
of the companies are below 1 million Euros.
6. Industry Institutions
Auto Component Manufacturers Association (ACMA) does not have an office in Pune
however their training division has an officer in Pune. The former ACMA president is from
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Investment and Technology Transfer Promotion Unit, UNIDO, India
Pune. The Society of the Indian Automobile Manufacturers (SIAM) does not have a regional
office in the region. They operate out of the national office based in Delhi. Confederation of
the Indian Industries (CII) has about 2500 members in the region. They are from different
product categories. However all the members of SIAM and ACMA are members of CII. CII
has staff strength of about 120. They provide priced programmes and consultancy services
to its members. There are a large number of the engineering service providers who cater
also to the auto component companies apart from the power and other utility companies.
3. Confederation of Indian Industries (CII) Pune: The CII has about 2500 members in
the southern region and has a secretariat with staff strength of about 120 people.
They have state offices in all the states in the southern region. Their membership
includes the vehicle manufacturers (including the global entrants), and all levels of
the auto companies among companies from other sectors in the regions.
9. Problems Identified
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Investment and Technology Transfer Promotion Unit, UNIDO, India
• Lack of common representative institution in the region.
• One low profile exhibition organized every year.
• No common promotional material other than the promotional material of the
Pune auto Cluster.
It is envisioned that the cluster would produce 10 billion USD worth auto components in 5
years.
The commercial match making for B2B meetings would be managed by the MCCIA using the
SPX database.
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Investment and Technology Transfer Promotion Unit, UNIDO, India
The SWOT analysis of the cluster will be useful for clean under standing of the capabilities of
the cluster to face the challenge ahead.
Strengths
• Excellent Infrastructure
• Strong Public Sector Engineering base.
• Many are young companies
• More modern plants than in other parts of the country.
• Presence of a Tier I companies catering to the Indian Vehicle manufacturers.
• Strong Community orientation (Marata)
• Very enterprising entrepreneurs
Weaknesses
• Global Tier is based in South India.
• Cost of labour and land much higher than other parts of the country
Opportunities
• Entry of new international vehicle makers in the region like Daimler Chyrisler and
VW.
Threats
• Entry of multinational auto component companies in domestic market
• Competition from countries like China and Taiwan
• Dependence on Interest rate.
• Very ambitious business community leading to risks like credit risks
Engineering Service
10 Vehicle 120 Tier I providers Feeding to
Manufacture companies the Tire I and II auto
rs component
Companies
Dealers who
sell to the
Banks Insuranc MSME ECGC Logistics
direct shops e DI Compani
for Cash Sales Compani es
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Investment and Technology Transfer Promotion Unit, UNIDO, India
14 Associations
Contacts:
Society of Indian Automobile Manufacturers (SIAM) is the apex Industry body representing
38 leading vehicle and vehicular engine manufacturers in India. SIAM Society works closely
withy all the concerned stake holders like Government, National and International
organisations and actively participates in formulation of rules, regulations and policies
related to the Automobile Industry.
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Investment and Technology Transfer Promotion Unit, UNIDO, India
SIAM provides a window to the Indian Automobile industry and aims to enhance exchanges
and communication expand economics, trade and technical cooperation between the
Automotive Industry and its international counterparts. With its regular and continuous
interaction with international bodies and organizations it aims to facilitate up gradation of
technical capabilities of the Indian Industry to match the best practice worldwide.
SIAM also interacts with worldwide experts to assess the global trends and developments
shaping the Automotive Industry. It has been actively pursuing issues like Frontier
Technologies viz. Telematics: Promotion of Alternative Fuels including Hydrogen Energy for
automotive use through cell vehicles and Harmonisation of Safety and Emission Standards
etc. Dissemination of information is an integral part of SIAM'S activities, which it does
through various publications, reports, seminars and conferences.
SIAM organizes the biennial Auto Expo series of trade fairs in co-operation with
Confederation of Indian Industry (CII) and Automotive Component Manufacturers
Association of India (ACMA).
SIAM has been striving to keep pace with the socio-economic and technological changes
shaping the Automobile Industry and endeavour to be a catalyst in the development of a
stronger Automobile Industry in India.
The Automotive Component Manufacturers Association of India (ACMA) is the nodal agency
for the Indian Auto Component Industry.
For exchange of information and especially for co-operation in trade matters, ACMA has
signed Memoranda of Understanding with its counterparts in USA, Canada, UK, France, Italy,
Spain, Japan, South Korea, Malaysia, Uzbekistan, Pakistan, Australia, Egypt, Iran, Tunisia,
South Africa, Thailand, Scandinavia & Turkey.
ACMA represents over 498 companies, whose production forms a majority of the total auto
component output in the organised sector. In the domestic market, they supply components
to vehicle manufacturers, Tier-1 suppliers, to state transport undertakings, defence
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Investment and Technology Transfer Promotion Unit, UNIDO, India
establishments, railways and even to the replacement market. A variety of components are
being exported to OEMs and aftermarkets worldwide.
The industry has been making rapid strides towards achievement of world-class Quality
Systems by imbibing ISO 9000/ISO 14001/QS 9000/TS 16949 Quality Systems. Till now 455
companies in ACMA membership have been certified to ISO 9001/9002, 78 companies have
been certified to QS 9000, 130 companies awarded to ISO 14001, 253 companies have been
certified with TS 16949, 35 companies have been certified with ISO 18001, 9 companies won
the Deming prize, 1 company won Japan Quality Medal and 4 companies won the JIPM
Excellence award.
Pimpri Chinchwad Small Industries Association (PCAIA) based out of Pimpri – Chinchwad,
Pune. is an association of small industries spread across Pimpri, Chinchwad, Bhosari MIDC
area. With member strength of about 3000 members, PCSIA management body works on
various issues related to small industries in this region. The proposed Web portal will
facilitate sharing of general information related to the Association activities, member’s
details and other relevant information. PTPL has studied the requirement at PCSIA and has
come up with an approach which facilitates the Association to communicate general
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Investment and Technology Transfer Promotion Unit, UNIDO, India
information among members as well as outside Association with the following four Web
Components.
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Investment and Technology Transfer Promotion Unit, UNIDO, India