INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS
EW
Forecasts for 2012 & 2017 in 32 countries
N
World Batteries
Study # 2375
Global demand to exceed
$84 billion in 2012
Worldwide demand for primary and
secondary batteries is forecast to grow
3.7 percent annually to $84.3 billion in
2012. Increases will be supported by
solid growth in the world economy and
industrial production. In addition, rising
consumer incomes will support demand
for both better performing batteries and
battery-using consumer devices. Prevent-
ing even faster growth will be declining
prices for many types of batteries as raw
material prices fall from their high levels
in 2007.
China will record the largest gains of any
national market, stimulated by healthy
economic growth, ongoing industrializa-
tion efforts and rising per capita income.
Annual demand in the country will climb
by more than $6 billion from 2007 to
2012, and China will surpass the US to
become the largest battery market in the
world. Sales increases are also expected
to be strong in Argentina, Indonesia, Iran,
India, Poland and South Korea for similar
reasons.
The more mature battery markets in the
US, Western Europe and Japan will all
exhibit modest increases, but these
markets will continue to remain critical to
battery producers, accounting for more
than 40 percent of total demand through
2012. Market gains in these areas will be
fueled by largely favorable economic
conditions and higher income levels.
Renewed growth in motor vehicle
production following a period of decline
will also contribute to battery sales
growth in the US and Western Europe.
Visit our NEW and IMPROVED website at
October 2008
World Battery
Asia/Pacific
Demand by 40%
Region, 2007
($70 billion)
North America
24%
Western Europe
21%
Other Regions
15%
Lithium-based rechargeable
types to present best growth
Among individual products, lithium-
based rechargeable batteries will post the
best growth, supported by the immense
popularity of electronic devices such as
cell phones and portable digital audio
players. In addition, the emergence of
lithium-ion powered hybrid vehicles will
provide opportunities for these batteries.
Among primary batteries, lithium and
alkaline batteries will see the strongest
growth benefitting from the increased use
of high drain electrical and electronic
devices such as digital cameras, which
are traditionally powered by primary
batteries. Growth will also be supported
by the ongoing conversion from basic,
lower-cost zinc-carbon and zinc-chloride
dry cells to alkaline and lithium types,
Industry Studies ■ Custom Research ■ Focus Reports
$6100
particularly in developing regions. As a
result of this conversion, sales of zinc-
carbon and zinc-chloride batteries are
forecast to decline slightly through 2012.
Lead-acid battery sales will expand as
well, but at a much slower pace, primar-
ily due to expected declines in lead prices
from extremely high 2007 levels. In
addition, moderating global motor
vehicle production and motor vehicle use
will limit opportunities in the important
automotive market.
industrial applications to
see strongest growth
Sales of batteries used in industrial and
other applications will outperform other
market segments, stimulated by increases
in fixed investment spending and total
manufacturing output -- particularly in
developing regions. In addition, the
rising use of better performing batteries,
including nickel metal hydride and
lithium ion in a number of industrial
applications will support increases. Con-
sumer battery demand will also be solid,
supported by growing consumer incomes
and heightened use of battery-using
consumer devices.
Study coverage
This new Freedonia industry study, World
Batteries, is priced at $6100. It presents
historical demand data (1997, 2002 and
2007) plus forecasts (2012 and 2017) for
primary and secondary types by product
and market in 6 regions and 32 countries.
The study also considers market environ-
ment factors, evaluates company market
share and profiles 37 global competitors.
Copyright 2008 The Freedonia Group, Inc.
 Contents/Tables/Charts
historical data (1997, 2002, 2007)
NEW I ndustry Study with Forecasts for 2012 & 2017
plus forecasts for 2012 and 2017 World Batteries
Introduction 3 Battery Net Exports by Region 16 Spain Battery Supply & Demand
4 World Battery Demand by Product 17 Spain Primary Battery Demand
5 World Primary Battery Demand by Chemistry 18 Spain Secondary Battery Demand
Executive Summary Cht World Primary Battery Demand by Chemistry, 2007 19 Other Western Europe Battery Supply & Demand
1 Summary Table 6 World Primary Alkaline Battery Demand by Region 20 Other Western Europe Primary Battery Demand
7 World Zinc-Carbon/Zinc-Chloride Battery 21 Other Western Europe Secondary Battery Demand
Market Environment Demand by Region 22 Other Western Europe Battery
General 8 World Primary Lithium Battery Demand by Region Supply & Demand by Country
World Economic Overview 9 World Other Primary Battery Demand by Region 23 Other Western Europe Primary & Secondary
Recent Economic Performance 10 World Secondary Battery Demand by Chemistry Battery Demand by Country
World Economic Outlook Cht World Secondary Battery Demand
Personal Income & Expenditure Trends by Chemistry, 2007 ASIA/PACIFIC
World Demographic Outlook 11 World Lead-Acid Battery Demand by Region General
World Gross Fixed Investment Outlook 12 World Lithium-Based Secondary Battery China
World Manufacturing Outlook Demand by Region Japan
World Motor Vehicle Outlook 13 World Nickel-Based Secondary Battery South Korea
Motor Vehicles in Use Demand by Region India
Motor Vehicle Production Trends 14 World Other Secondary Battery Demand by Region Taiwan
Hybrid/Electric Vehicle Outlook 15 World Battery Demand by Market Indonesia
World Electrical/Electronics Sector Outlook Cht World Battery Demand by Market, 2007 Other Asia/Pacific
Pricing Patterns 16 World Consumer Battery Demand by Region Australia
Technology 17 World Automotive Battery Demand by Region Singapore
Battery Construction & Operation 18 World Industrial & Other Battery Hong Kong
Conventional Battery Chemistries Demand by Region All Other
Advanced Battery Chemistries LIST OF TABLES & CHARTS:
Fuel Cells & Other Alternative Power Sources NORTH AMERICA 1 Asia/Pacific Battery Supply & Demand
Fuel Cells General 2 Asia/Pacific Primary Battery Demand
Other Sources of Power United States 3 Asia/Pacific Secondary Battery Demand
Environmental & Regulatory Issues Canada 4 China Battery Supply & Demand
LIST OF TABLES & CHARTS: Mexico 5 China Primary Battery Demand
1 World Gross Domestic Product by Region LIST OF TABLES & CHARTS: 6 China Secondary Battery Demand
2 World Per Capita GDP by Region 1 North America Battery Supply & Demand 7 Japan Battery Supply & Demand
Cht Relationship between Battery Demand 2 North America Primary Battery Demand 8 Japan Primary Battery Demand
& Per Capita GDP, 2007 3 North America Secondary Battery Demand 9 Japan Secondary Battery Demand
Cht World Battery Deflators, 1997-2017 4 United States Battery Supply & Demand 10 South Korea Battery Supply & Demand
3 World Population by Region 5 United States Primary Battery Demand 11 South Korea Primary Battery Demand
4 World Gross Fixed Investment by Region 6 United States Secondary Battery Demand 12 South Korea Secondary Battery Demand
5 World Manufacturing Value Added by Region 7 Canada Battery Supply & Demand 13 India Battery Supply & Demand
6 World Motor Vehicles in Use by Region 8 Canada Primary Battery Demand 14 India Primary Battery Demand
7 World Motor Vehicle Production by Region 9 Canada Secondary Battery Demand 15 India Secondary Battery Demand
8 World Hybrid/Electric Vehicle 10 Mexico Battery Supply & Demand 16 Taiwan Battery Supply & Demand
Sales by Region & Type 11 Mexico Primary Battery Demand 17 Taiwan Primary Battery Demand
9 World Battery Pricing 12 Mexico Secondary Battery Demand 18 Taiwan Secondary Battery Demand
Cht Basic Battery Construction 19 Indonesia Battery Supply & Demand
10 World Commercial Fuel Cell Demand 20 Indonesia Primary Battery Demand
WESTERN EUROPE
General 21 Indonesia Secondary Battery Demand
SUPPLY & DEMAND Germany 22 Other Asia/Pacific Battery Supply & Demand
General France 23 Other Asia/Pacific Primary Battery Demand
Regional Overview United Kingdom 24 Other Asia/Pacific Secondary Battery Demand
Battery Demand Italy 25 Other Asia/Pacific Battery Supply
Battery Production Spain & Demand by Country
International Trade Other Western Europe
Demand by Product Netherlands OTHER REGIONS
Primary Belgium Latin America
Alkaline Sweden Brazil
Zinc-Carbon/Zinc-Chloride Austria Other Latin America
Lithium Switzerland Argentina
Other All Other Colombia
Secondary LIST OF TABLES & CHARTS: All Other
Lead-Acid 1 Western Europe Battery Supply & Demand Eastern Europe
Lithium-Based 2 Western Europe Primary Battery Demand Russia
Nickel-Based 3 Western Europe Secondary Battery Demand Other Eastern Europe
Other 4 Germany Battery Supply & Demand Poland
Demand by Market 5 Germany Primary Battery Demand Ukraine
Consumer 6 Germany Secondary Battery Demand Czech Republic
Automotive 7 France Battery Supply & Demand All Other
Industrial & Other 8 France Primary Battery Demand Africa/Mideast
LIST OF TABLES & CHARTS: 9 France Secondary Battery Demand South Africa
1 World Battery Demand by Region 10 United Kingdom Battery Supply & Demand Turkey
Cht World Battery Demand by Region 11 United Kingdom Primary Battery Demand Iran
Cht World Battery Demand - Projected 2007-2012 12 United Kingdom Secondary Battery Demand Other
Annual Rate of Growth 13 Italy Battery Supply & Demand LIST OF TABLES & CHARTS:
2 World Battery Shipments by Region 14 Italy Primary Battery Demand 1 Latin America Battery Supply & Demand
Cht World Battery Shipments by Region, 2007 15 Italy Secondary Battery Demand 2 Latin America Primary Battery Demand
 Industry Studies ■ Custom Research ■ Focus Reports

INDUSTRY MARKET RESEARCH: BUSINESS INTELLIGENCE FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS

3 Latin America Secondary Battery Demand

4 Brazil Battery Supply & Demand supply & demand
5 Brazil Primary Battery Demand
6 Brazil Secondary Battery Demand
7 Other Latin America Battery Supply & Demand TABLE VI-11
8 Other Latin America Primary Battery Demand SOUTH KOREA PRIMARY BATTERY DEMAND
9 Other Latin America Secondary Battery Demand (million dollars)
10 Other Latin America Battery Supply
& Demand by Country
Item 1997 2002 2007 2012 2017
11 Eastern Europe Battery Supply & Demand
12 Eastern Europe Primary Battery Demand
Population (million persons) 45.9 47.6 48.4 49.0 49.3
13 Eastern Europe Secondary Battery Demand
14 Russia Battery Supply & Demand Gross Fixed Investment (bil 2006$) SAMPLE TABLE
288.2
287.3 336.5 414.5 493.5
15 Russia Primary Battery Demand
16 Russia Secondary Battery Demand $ consumer batteries/capita
$ industrial & other bat/000$ GFI
Historical


5.1
0.38
3.8
0.29
data0.53
7.0
0.51
for 10.3
8.4
0.59
17 Other Eastern Europe Battery Supply & Demand 1997, 2002 and
18 Other Eastern Europe Primary Battery Demand Primary Battery Demand 258 353 510 630 800
19 Other Eastern Europe Secondary Battery Demand By Market: 2007 as well as
Consumer 175 245 340 410 510
20 Other Eastern Europe Battery
Supply & Demand by Country
Industrial & Other
By Type:


Freedonia
83

108 forecasts
170 220 290

21 Africa/Mideast Battery Supply & Demand Alkaline

Zinc-Carbon/Zinc-Chloride


for 2012
75
146
139
151
and
250
150
2017;
355
115
490
85
22 Africa/Mideast Primary Battery Demand Lithium 15 data 32 illustrated
70 110 160
23 Africa/Mideast Secondary Battery Demand Other 22 31 40 50 65
24 Africa/Mideast Battery Supply
33.9 with
31.2 the aid25.7
of 23.2

& Demand by Country % primary 26.6
Total Battery Demand
nearly 130 tables
760 1132 1920 2450 3450

INDUSTRY STRUCTURE South Korea: Primary Battery Outlookand charts

& Suppliers -- Sales of
General
primary batteries in South Korea are projected to grow at a 4.3 percent annual
Industry Composition
Market Share pace through 2012, reaching $630 million. Demand will be stimulated by an
Primary Batteries acceleration in personal income growth, bolstering consumer spending for a
Lead-Acid Secondary Batteries variety of electrical and electronic products powered by primary cells. A shift
Other Secondary Batteries in the primary battery product mix toward higher-priced lithium, alkaline and
Research & Product Development specialty types will also boost total revenues. However, average battery life will
Manufacturing western europe
rise as users convert to premium types of cells, limiting increases in replacement
Marketing & Distribution demand through 2012. In addition, declining prices for many types of primary
Cooperative Agreements batteries will restrain market growth. Locally based companies such as Rocket
Italy
Financial Requirements
The market for primary and secondary batteries in Italy totaled $1.9
Mergers & Acquisitions
billion in 2007, the fourth©biggest
Copyright byin Western Europe. The
Inc. country has well
LIST OF TABLES & CHARTS: The Freedonia Group,

1 Battery Sales for Selected Manufacturers, 2007 developed motor vehicle and aerospace sectors and personal income levels com-
Cht World Battery Market Share by Company, 2007 parable to other industrialized areas, all of which contribute to the substantial
Cht World Primary Battery Market Share size of the Italian battery market. Despite solid increases, battery demand in the
by Company, 2007 nation lagged the region as a whole from 2002 to 2007, reflecting the generally
Cht World Lead-Acid Battery Market Share sluggish economic conditions during this period, as well as substantial declines
by Company, 2007 in Italian motor vehicle and motorcycle production. However, growth in the use
Cht World Non-Lead-Acid Secondary Battery of portable electronic devices and a shift in the product mix toward more power-
Market Share by Company, 2007 ful, more expensive batteries provided some offsetting support.
2 Selected Cooperative Agreements
3 Selected Acquisitions & Divestitures Italy is the third largest manufacturer of batteries in Western Europe
behind Germany and France. In 2007, industry shipments totaled $1.7 billion,
Company Profiles leaving the country with a trade deficit that was equivalent to eight percent of
domestic demand, attributable almost entirely to primary types. Italy is a net
exporter of lead-acid batteries, shipping product mainly to nearby European,
African and Mideast nations. The country is also a sizable producer of other
battery types but relies on overseas sources of supply to help satisfy domestic
demand for primary and non-lead-acid rechargeable batteries, with external sup-
pliers including the nation’s EU neighbors, Japan and China.
COMPANY PROFILES
Profiles for 37 global industry

SAMPLE PAGE
Battery demand is forecast to rise less than one percent annually to $2.0
billion in 2012, a slowdown resulting primarily from the expected decline in
players such as Energizer, Explanations that
battery prices. In real terms demand growth will continue to be solid, supported

Exide, Johnson Controls, support each table’s

by a stronger economic environment and a rise in manufacturing output. In
addition, growth in motor vehicle and motorcycle production will help spur SLI
Matsushita Electric, Proctor & battery demand. data and forecasts
Gamble and SANYO Electric
Shipments of batteries from factories in Italy will drop slightly, reflecting
the decline in battery prices, particularly for lead-acid batteries, which are an im-
portant part of the domestic battery industry. Furthermore, the country’s overall

© Copyright by The Freedonia Group, Inc.