Professional Documents
Culture Documents
FUTURE TRENDS
TARGET GROUP
1. Fresh graduates
2. Employers,
3. Employees and
4. Students in Service Industry
• Hospitality
• Health Care
• Logistics
PLAYERS
• EduComp
• National Skill Development Corporation (NSDC)
• IndiaCan (Joint venture between Educomp & Pearson)
ADVANTAGE
Target group is in Tier II & III cities while competitors focus on Tier I cities.
WHAT EDUSKILL SHOULD MEAN TO
PEOPLE OUTSIDE AND WITHIN?
• Trust • Progressive
• Reliable • Innovative
• Professional • Motivating
• Affordable • Confident
• Inspiring
Potential Pitfalls
POTENTIAL PITFALLS
Name EduSkill is very common which might create confusion for the target
group,
So that the brand not just assures a progressive status but in this
process overcomes prevailing negativities
WHAT EDUSKILL SHOULD REFLECT ON?
What initiatives are we taking to make us be totally different when we enter the
market ?
STRATEGY
External
• Name
• Logo/brand signature
• Advertising
• Brand Identity
• Products & Service
• Environment
• Quality of services
• Business Process
• Customer Relations
• Brand Values
• Training & Staff Motivation
• Recruitment Policies
• Technology etc..
DEVELOP EDUSKILL AS A BRAND
IN FOUR DIFFERENT PERSPECTIVES
• Brand as a product/service
• Brand as an organization
• Brand as a symbol
RATIONALE BEHIND IDENTITY
IN THE PROCESS
this color is the colour of intellect, make colours fresh make colours fresh
strong and dynamic, knowledge & wisdom. and bright and bright
remarkable It supports green &
bright and visible. make it more effective
It also represents and communicative. It
tranquality and good is perceived as a long
luck. lasting & classic colour
of authority.
THE SHAPE- SYMBOL OF KNOWLEDGE
The shape is the secondary symbol for EduSkill. In the next 3-10 years, through
right communication, the symbol itself will represent EduSkill as well as the whole
logo.
Imagery used in the shape puts attention on the main idea of giving prominence
to the images of knowledge seekers. It focuses on the high level of the course,
presenting it to be more interactive.
DEVELOPING ARECOGNIZABLE SHAPE,
SYMBOL OF KNOWLEDGE
quotes book window