C ATA L O GUE

SW I S S Q UA L I T Y
E D U C A T I O N
A P A R T N E R
COLLEGE OF THE

S W I S S Q U A L I T Y E D U C AT I O N
A COLLABORATIVE CENTRE OF

CATALOGUE
2010 2011 
MBA Master of Business
Administration

CATALOGUE
MSAITBM Master
of Science in Advanced
Information Technology
and Business Management

MSPM Master of Science

in Project Management

MSSM Master of Science

in Strategic Marketing

PGCBA Post Graduate

Certificate in Business
Administration (Mini MBA)

PGCAMB Post Graduate

Certificate in Advanced
Management for Bankers

PGCPM Post Graduate

Certificate
in Project Management
Robert Kennedy College was founded
in 1998 as a private educational
institution. The College is owned and
operated by Robert Kennedy College
& Co. GmbH.
With instructors having graduated
from some of the best universi-
ties worldwide, and students from
105 different countries, we are a
truly international establishment,
offering Swiss quality education
at distance, judiciously combined
with optional residencies at the
College’s premises in Zurich.
Our mission is to provide aca-
demic excellence in distance
education for students worldwide,
through appropriate application
of leading edge technologies.
The one-week residency repre-
sents a unique opportunity for
students to combine the online
learning experience with a tradi-
tional class environment.
Under the supervision of a Board
of Governors we offer rigorous
but flexible learning programmes,
enhanced by state-of-the-art onli-
ne e-learning technology.
2
About the College
Student Centred Philosophy
For RKC you are not just a student ID.
You are part of our learning community
online.
Whatever you are called - Richard,
Douglas, Karin, Ahmed, Ajay or Francis
- we’ll know you by your name. You and
all other students and faculty are mem-
bers of the RKC family engaged in the
adult learning process.
Together we are a team.
An overriding objective of this team is
to enable our College to consistently im-
prove the quality of education it offers
- your education.
Small and Big
All our students benefit from something
very important: our personal attention.
We are small enough to find the time for
our students. Always. And we are small
enough to improve and change the con-
tent of our courses quickly, following the
latest education trends. Yet we are big
enough to offer you access to an elec-
tronic library with over 1,500,000 cur-
rent articles from the top 400 business
publications. You can access them from
the comfort of your home or when you
travel, with your laptop. Wherever you
have a computer and Internet access,
the class is open for you.
State of the Art Technology
In pursuit of its commitment to provide
exemplary services to its students, Rob-
ert Kennedy College has tailor-made,
state-of-the-art software for online
course delivery. Called “Online Cam-
pus”, it is an all encompassing, inter-
active and easy-to-use software, which
makes studying online a truly enjoyable
experience.
World Class Faculty
RKC employs highly qualified faculty
who have graduated from leading Uni-
versities like Harvard Business School,
Stanford University, Oxford University,
New York University, and Wharton... to
name just a few.
Recognition
All the academic programmes at RKC
are validated and awarded by the Uni-
versity of Wales. The University of Wales
defines validation “as the process by
which an awarding institution judges
that a programme developed and deliv-
ered by another institution is of an ap-
propriate quality and standard to lead to
its award”.
Validation and Accreditation
After successfully completing your stud-
ies for an academic degree at the Rob-
ert Kennedy College, you will receive a
degree from the University of Wales,
which is duly accredited by the Brit-
ish Government by means of a Royal
Charter.
About the University Of Wales
Founded by Royal Charter in 1893, the
University of Wales is the degree-award-
ing body for the majority of students
taking up higher education in Wales, as
well as for many at other institutions of
higher education in the United Kingdom
and overseas.
The University’s position enables it to fo-
cus not only on its primary functions as
a degree-awarding body and provider of
services to the Welsh higher education
sector, but also as a national institution,
playing an enhanced role in protecting
and promoting the economy, culture
and language of Wales.
Recently, the University has signed a
memorandum of understanding with
six of the universities and institutions
in Wales, with whom it will be working
closely on collaborative ventures, re-
search groupings and other new initia-
tives. These institutions are:
Glyndwr University,
Swansea Metropolitan University,
University of Wales Institute,
Cardiff (UWIC) University of Wales,
Newport University of Wales,
Lampeter Trinity University College
The latter two institutions are set to
merge in 2010 to become University of
Wales, Trinity St David.
The University is also maintains links
with Aberystwyth University, Bangor Uni-
versity, Cardiff University and Swansea
University.
The University is also the degree-
awarding authority for more than 120
other institutions of higher education,
both within the United Kingdom and
overseas, with which it also enjoys
close links. Annually, it awards around
15,000 initial degrees and more than
4,000 higher degrees, making it the
second largest degree-awarding body
in the United Kingdom. About 70,000
students, all over the world, pursue Uni-
versity of Wales degrees, across a wide
range of subjects.
The University’s position enables it to fo-
cus not only on its primary functions as
a degree-awarding body and provider of
services to the Welsh higher education
sector, but also as a national institution,
playing an enhanced role in protecting
and promoting the economy, culture
and language of Wales.
The University is a major national insti-
tution in Wales. Its primary functions
are that of a degree awarding body, and
provider of services to the Welsh higher
education sector. It also plays an en-
hanced role in protecting and promoting
the economy, culture and language of
Wales.
The University of Wales is also commit-
ted to its international role and to en-
hancing its standing across the UK and
overseas. As well as its validation role
and the international projects under-
taken by its Global Academy, the Univer-
sity sponsors a number of cultural ini-
tiatives, such as the prestigious Dylan
Thomas Prize, for young writers, which
attracts entries from all over the world.
More information available at the Uni-
versity of Wales website http://www.
wales.ac.uk
University of Wales degrees
are recognised worldwide
While the majority of the University’s
students study in Wales, the Universi-
ty’s very successful and highly regard-
ed international validation operation
is also an important dimension of its
work. This enables overseas institutions
to offer the University of Wales degree
at an equivalent standard to the degree
offered in Wales itself.
Validation is important in fostering links
between Wales and other countries and
many of the University’s graduates are
now in positions of influence overseas.
Last year, more than 11,000 students
were registered on validated courses of
the University of Wales and nearly 2,500
graduated with the University’s degree.
Altogether, more than 33,000 students
have been awarded degrees since the
validation operation began in 1975.
The maintenance of academic stan-
dards is of paramount importance for
validated courses, as it is for courses
offered within Wales. The University is
rightly regarded as a role model in this
respect. Its processes compare very fa-
vourably with those of other institutions
in the UK, and the positive report re-
ceived following a recent independent
review, favourable audit reports from
the Quality Assurance Agency and the
University’s reputation overseas attest
clearly to the high esteem in which its
validation work is held.
The University’s validation operation is
managed and operated by its Validation
Board and Unit, which evolved from a
special Board established to approve
degree schemes for the training of
school teachers in Wales.
Degree and Diploma programmes are
validated following an extensive pro-
cess of evaluation and all validated pro-
grammes are subject to rigorous quality
assurance mechanisms to ensure that
they are operating at the requisite aca-
demic level.
3

“Your critical strategic advanta-
ge makes the difference betwe-
en being a successful manager
with superior performance and
being the unsuccessful manager
whose job is insecure. Your po-
wer within the company and your
influence over clients depends
on your ability to create compe-
titive strategies. With every pro-
duct and service, you must set
yourself apart from the compe-
tition.”
4
The University of Wales
Master of Business Adm
An MBA can help you consolidate your
business knowledge and reach new pro-
fessional heights. Learn at Switzerland’s
premier private college and graduate
from the second largest British University
with students from 105 different countri-
es and 90 places per term. Are you ready
for the challenge?
Duration: Minimum 2 years, maximum 5
years
Delivery Method: 99% online via “Online
Campus” with intensive class discussion
and collaboration, 1% in a one-week
compulsory residency. The College or-
ganises 5 residencies each year, so you
have many opportunities to meet the
mandatory residential requirements. You
can opt to take more than one residency
if you like.
Places: Strictly limited to 90 per term.
Ranking: Robert Kennedy College has
been successively listed among the top
20 MBAs in the world in the Financial Ti-
mes 2007,2008 and 2009 Distance Le-
arning Surveys.
Tuition Fees: 14’000 CHF (Swiss Fran-
cs). This includes library access, “Online
Campus” access, graduation fees, UoW
matriculation fees. Fees are payable in
instalments with no interest charged. The
fee is for the full programme including all
courses and the final dissertation.
Not included in these fees: Residency in
Switzerland (one is compulsory) at 1’000
CHF (Swiss Francs). Some textbooks are
not included (approximate cost 450-600
CHF).
Selectivity Ratio: 60% of the applicants
are invited for an admission interview.
Out of 7 applicants one is admitted to
the MBA.
Majors and Specialisations: Over 15
specialisations to choose from. See the
full list of Online MBA Majors and Specia-
lisations on www.college.ch.
Terms: Four terms per year (Winter,
Spring, Summer (on campus Residency)
and Autumn)
Accreditation: This Programme is Vali-
dated and Awarded by the University of
Wales. After successfully completing your
studies at the Robert Kennedy College,
you will receive a degree from the Univer-
sity of Wales, which is duly accredited by
the British Government by means of a Ro-
yal Charter. University of Wales degrees
are recognised worldwide.
Admission Requirements
Applicants for the RKC Online MBA must
have the following:
Either:(minimum entry qualifications)
a) A degree or postgraduate qualifica-
tion in business, awarded by a reco-
gnised U.K. academic body or its equi-
valent according to the British Council
Education Guide, together with appro-
priate experience of at least 2 years
in a management position;
or
b) Such professional qualifications as
may be deemed by the University of
Wales as equivalent, together with
appropriate experience of at least 3
years in a management position;
or
c) A Bachelor degree in a non-business
field and at least 5 years of business
related experience in a management
position,
or
d) A candidate without the necessary
academic qualifications may offer as
an admission qualification, evidence
of a minimum of 5 years appropriate
experience (normally managerial ex-
perience). Such a candidate maybe
admitted if deemed by the University
of Wales, on advice from the Dean of
the School, to be capable of both suc-
ceeding on, and contributing to the
course.
Admission applications must be accom-
panied with a certificate of competency
in the English language from a recogni-
zed institution or programme. English
language requirements for non-English
speaking students are a minimum IELTS
score of 6.5 or minimum TOEFL score of
600, or other evidence of English langua-
ge abilities at this level.
Progamme Outline
The scheme has been designed to meet
the aims of the Online MBA in a flexible
manner, that can be tailored to the indi-
ministration
vidual preferences of each student. The
MBA requires you to complete 8 courses
plus a final project. The Online MBA pro-
gramme consists of the following modu-
les:
Power Learning for Managers
This is the first module of the programme
which gives an orientation to the course
and the online learning style. It does not
carry credits, and students are encou-
raged to go through the material in this
module at their own pace and get accu-
stomed to the online medium.
Stage 1 - Eight taught modules
4 core subjects - mandatory
I Organisational Behaviour
II Financial Management
III Entrepreneurship
IV Marketing Management
3 electives (Three electives, of which at
least one must be a residency)
Electives (choose two)
I Management of Technological Chan-
ge
II eBusiness
III Applied Leadership
IV International Business hours
Management
V Project Management
Residential Electives vide an outstanding learning experience
(choose at least one)
I Michael Porter on Corporate Strategy
and Competitiveness (residency) (of-
fered in affiliation with The Institute
for Strategy and Competitiveness at
Harvard Business School
II The Art of Business (residency)
III Investment Management (residency)
Capstone – This module is mandatory for
all students and forms the completion
phase of the taught modules of the MBA
programme.
I Strategic Management
Stage 2 - Individual dissertation
I Dissertation work
The Certificate of Business Administra-
tion is awarded to candidates who have
completed 60 credits (4 modules), while
the Diploma of Business Administration
is awarded to candidates who have com-
pleted 120 credits (all 8 modules, inclu-
ding a residency elective) but have been
unable to complete the dissertation. Stu-
dents who achieve 180 credits in total,
and have successfully completed the dis-
sertation, exit with the award of Master of
Business Administration.
The total study time is based on the no-
tion of 10 hours study per credit. For the
15-credit modules, the study time requi-
rement is usually divided as follows:
I 50 hours textbook and other reading
matter;
II 45 hours case preparation;
III 40 hours case and other class discus-
sion on-line;
IV 15 hours interim and final exam pre-
paration.
Where the requirements differ from this
standard, the rationale is made clear to
students. The dissertation is an excep-
tion to this general principle, requiring a
total of 600 hours of largely independent
study time and a degree of direct super-
visor contact, as follows:
I 25 hours direct supervisor contact
II 500 hours independent studies
III 75 hours directed studies hours.
There are no average courses within our
MBA programme. We are bound to pro-
and there isn’t a better way to achieve
this aim than with outstanding courses.
Not only have these been carefully craf-
ted by professors graduated from the
best business schools (like Oxford Uni-
versity, Harvard Business School, New
York University and Wharton just to name
a few), they are all meant to make you a
more successful and efficient manager.
There are no old fashion exams in our
courses. Instead you are given real life
case studies and essays, which allow
you to think critically about your company
and your own career. All this might seem
too glossy but there is one catch: we
don’t accept average candidates. Only
individuals as outstanding as our values
can find their way toward admission at
the Robert Kennedy College.
5
 Course Descriptions
The University of Wales
Master of Business
Administration
Power Learning For Managers technological, economic, environmen-
(not-for-credit module)
The prelude to your MBA programme is
our PLM module. As a roadmap to your
journey, this module provides you with
the essential skills to success in the
MBA with a wide array of power learning
tools for today’s business managers.
This course differs slightly from the
others because, in preparation for the
first core module, you have more flexi-
bility on your assignment and schedu-
le. This course starts every month and
lasts four to six weeks.
Among the unique set of outcomes pro-
vided during this module we can count
writing for business, managing your
time and career effectively, becoming
a successful manager, solving business
problems and achieving superior perfor-
mance in a virtual team.
In addition to these managerial con-
cepts we will also gently introduce you
to the assessment system and the case
method. You will have access to sample
assignments with clear do’s and don’ts
to ensure your personal success in the
MBA.
Organisational Behaviour
The way people are managed within or-
ganisations plays a paramount role in
corporate success. In a fast changing
organisational landscape, we take into
account impacting factors like social,
6
tal, political and legal considerations.
With a variety of real life case studies,
you will be asked to make decisions,
which will inevitably influence the (work)
life of your employees. These are of
course, backed by the core taught con-
cepts, which feature group dynamics,
motivation and leadership, group beha-
viour, communication, power, conflict
and prejudice in the workspace, orga-
nisational culture and how to manage
and understand change within the orga-
nisation.
This course is led by Prof. Benedicta
Lusk, an MBA graduate of the Peter F.
Drucker School of Management.
Entrepreneurship
Dean Costa will unveil to you the mar-
vels of creating and managing your own
enterprise. But this course isn’t meant
to be of exclusive interest to entrepre-
neurs or budding business owners. It
will help you to understand your role
better, and (why not ?) open to you the
possibility of starting your own business
if you haven’t already done so.
Topics like entrepreneurship redefined,
the dark side of entrepreneurship, bud-
geting, fast tracked business growth,
strategic marketing, capital raising stra-
tegies, management control and creati-
ve innovation make this course a valua-
ble component of your MBA.
Enriched with videos from the Sloan
School of Management at the MIT, and
by a business plan competition that
forms the final assessment, this course
is set to provide you with a stimulating
and challenging experience.
Financial Management
Business is about profit, and there can
only be sustainability with a proper
knowledge of effective financial mana-
gement.
Oxford and Harvard Business School
graduate Prof. David Duffill will expand
and reinforce your knowledge of finan-
cial accounting, management accounts,
budgeting and financing.
Once again, the course leader isn’t just

crunching numbers. He will link each
topic to real financial situations where
you, as the manager in chief, have to as-
sess the financial performance of suc-
cessful corporations, and develop sharp
analytical skills with tools like decision
tree analysis.
Financial Management is about suc-
cessful financial results. At the end of
this course you will not only know the
basics, but you will be in the position to
master every component of superior fi-
nancial management and analysis.
Marketing Management
You will reinvent the airline business,
redefine the boundaries of retailing,
manage the sales of an online compu-
ter mega store, and learn how to focus
on your customer. Seems like a bold
prediction but it is just the content of
marketing management directed by a
marketing management extraordinaire:
Prof Freddy Nager.
The teaching of market segmentation,
environment, research, innovative sa-
les system, international marketing and
policy planning and implementation will
make sure that your view of marketing
will never be the same. A concrete mar-
keting plan for your company or your
own business will be your final asses-
sment, providing you with flexibility and
effective learning results, which you can
assess and apply in no time.
Applied Leadership
You are the CEO and you are finally in
control. But things do not run your way
and you need to act now. Making the
right decision will make your business
blossom. Taking the wrong steps will
lead to painful failure.
This might not be distant from your cur-
rent or future situation, and this course
is a real scenario on applied leadership;
where, after mastering concepts like
team turnaround, leadership that gets
results, leadership planning, renewal
and reflective leadership, you will be
able to take sharp actions.
You will be judged by both your classma-
tes and veteran leader Dennis Crossen,
Course Descriptions
The University of Wales
Master of Business
Administration
a graduate of Drexel University and Ox-
ford University.
Management
of Technological Change
Nothing else evolves as fast as techno-
logy. Tomorrow’s managers need to un-
derstand the importance of innovation
and diffusion of technology in an inten-
sely competitive business environment,
and to be aware of the various strate-
gies available, to reap the benefit of in-
novation.
Beyond the basics, you will be exposed
to innovative capabilities, implementing
development strategies, that take into
account technological changes, and the
integration of technology and strategy.
Intel, Eli Lilly and other disruptively in-
novative applications will demonstrate
how technological change can be ex-
ploited to your exclusive benefit. Inven-
tor Edwin C. Rodin-Brown will share his
genius with class participants, geek or
not!
eBusiness
Technology has reshaped the way you
work, live, and communicate, on a daily
basis. With an assessment of today’s la-
test electronic business, this course will
open doors to new concepts like elec-
tronic marketing, e-business planning,
technology and strategy, business-to-
business marketplaces and collabora-
tion, and discuss the various aspects of
digital innovation.
Cases like Dell, Amazon.com and eBay
will reveal the DNA of successful eBusi-
nesses, and provide you with valuable
ideas to exploit the full potential of digi-
tal based business.
International Business Management
What are the boundaries of your market
? In today’s fast changing economy the-
re are no boundaries… other than the
ones of your imagination.
With case studies from leading mul-
tinational corporations like Procter &
Gable, Pepsi Cola, Virgin Airlines and
Citibank, you will get an inside look at
the way these giants conduct their bu-
7
 Course Descriptions
The University of Wales
Master of Business
Administration
siness successfully outside their main
markets, and conquer new business
landscapes on an international level.
Essentially, you will not only learn to
deal with international operations, but
you will start thinking internationally.
Think big to achieve big!
Management of Intellectual Property
This module is designed to give stu-
dents an understanding of the basic
8
principles of intellectual property (IP)
law. The course material offers a com-
prehensive overview of all areas of IP
law, including copyright, patents, tra-
demarks, geographical indications, in-
dustrial designs and competition law.
The economic importance of IP and
its impact on an organization’s ability
to innovate is explored. Students will
learn the basic skills necessary for the
creation of intellectual wealth by means
of the acquisition, valuation and licen-
sing of IP. This module will address IP
and new technologies, such as software
protection, biotechnology and the im-
pact of communication technologies.
This in turn leads to a discussion of the
interrelationship between intellectual
property law and e-commerce. You will
learn the basics of domain name dispu-
tes and how to deal with cybersquat-
ting. Digital copyright issues, including
linking, framing and the protection of
electronic databases, and the manage-
ment of IP assets that are relevant to
your firm’s electronic commerce stra-
tegy, conclude this module’s curricular.
The module will provide managers with
the skills necessary to recognise and
protect the intellectual property within
their firms, to understand the tools ne-
cessary to evaluate the potential of IP,
and to capitalise on that potential. In
short, managers are provided with a
critical legal and managerial toolkit for
the spurring of innovation, the creation
of new products, services and markets
and for diffusing technology. Managers
will also be able to effectively deal with
the complex IP-issues that are typical of
on-line ventures.
The module is taught jointly with the
WIPO Worldwide Academy in Geneva,
as we are incorporating material from
WIPO in the course.
WIPO (the World Intellectual Property
Organisation) is a specialised agency
of the United Nations, dedicated to pro-
moting the protection of IP throughout
the world through cooperation among
states, and in collaboration with other
international organizations. The WIPO
Worldwide Academy serves as a centre
of excellence in teaching, training and
research in IP. It was founded in respon-
se to the demand for knowledge and
skills in intellectual property.
Michael Porter on Corporate Strategy
and Competitiveness
Designed by the world’s widely recogni-
sed authority, Prof Michael Porter, and
taught at RKC by Prof David Duffill, this
course allows you to benefit from the ex-
clusive videos and teaching of the Har-
vard Business School.
“Microeconomics of Competitiveness:
Firms, Clusters, and Economic Deve-
lopment (MOC) is a university-wide gra-
duate course offered to students from
around the Harvard University commu-
nity, including the Harvard Business
School, the Kennedy School of Gover-
nment, and other Harvard graduate
programs. The course has been crea-
ted in a multi-year development effort
by Professor Michael E. Porter and the
staff and affiliates of the Institute for
Strategy and Competitiveness at Har-
vard Business School.
The MOC course explores the deter-
minants of competitiveness and suc-
cessful economic development viewed
from a bottom-up, microeconomic per-
spective. While sound macroeconomic
policies, stable legal and political insti-
tutions, and improving social conditions
create the potential for competitive-
ness; wealth is actually created at the
microeconomic level. The sophistication
and productivity of firms, the vitality of
clusters, and the quality of the business
environment in which competition takes
place, are the ultimate determinants of
a nation’s or region’s productivity.”
This course has a mandatory one-week
residency in Zurich, Switzerland. It is
held in cooperation with The Institute
for Strategy and Competitiveness at the
Harvard Business School http://www.
isc.hbs.edu/MOC_universities.htm
Investment Management
The successful management of finan-
cial assets, whether of an individual, a
small business or a large corporation,
demands a knowledge of financial
markets, how they operate, what in-
struments and investment vehicles are
available, and what macro-economic
forces are acting upon them.
This module is designed to provide a
broad understanding of financial mar-
kets (as distinct from a narrow specia-
list approach),but with sufficient details
of their many components, so that stu-
dents can make their own investment
decisions and interact with their specia-
list advisers.
Investment Management is designed
around six axes:
- Basic concepts: risk/reward, vola-
tility, yield curves, exchange rates,
spreads, carry, Libor and other key
interest rates, liquidity
- Investment instruments: equities, fi-
xed-income, money markets, deriva-
tives, options, real property. Primary
versus secondary markets
- The various actors: banks, brokers,
fund managers, hedge funds, priva-
te equity/venture capital
- The authorities: central banks, Mini-
stries of Finance/National Treasuri-
es, regulatory authorities, sovereign
investment funds
- Macro-economic concepts: balance
of payments, inflation, global reba-
lancing, exchange rates and reserve
currencies
- Building a portfolio: the mix of secu-
rities and currencies to reflect risk/
reward, time horizon and degree of
liquidity
Students successfully completing the
module will be able to make basic in-
vestment decisions for their own ac-
counts or for their business. They will
also master the technical concepts and
terminology to be able to draw maxi-
mum benefit from their specialist advi-
sers.
Strategic Management
Do you really think strategically? Is
your strategy sustainable and well
formulated? How would you imple-
ment your newly formulated stra-
tegy?
9
 Course Descriptions
The University of Wales
Master of Business
Administration
As you start on this course, you
might just discover that you didn’t
really know the answers to all these
questions. Don’t worry, Prof David
Duffill will be glad to provide crystal
clear explanations. Not only will you
learn about strategy formulation
context, content, and its effective
implementation, you will also be ex-
posed to failures like that of Enron
with the award winning video case
produced by the Darden School of
Management. Successful strate-
gies like those of Ryanair, Kellogg,
and Monsanto as well as traditional
analytical tools like Porter’s five for-
ces model, will serve as a platform
for your endeavours at innovative
thinking.
As they say, “There is only one thing
worse than no strategy: a badly for-
mulated or executed strategy.”
This being the last course of your
MBA, we will go the extra mile to en-
sure your complete understanding
of effective, innovative and sustai-
nable business strategies.
Aims and Learning Outcomes
The Online MBA at RKC is a generalist
programme that provides professionals
with the education they will need in
challenging and demanding positions. It
aims to produce qualified professionals
equipped with the full range of skills ne-
eded to lead successful businesses in
a global environment characterised by
constant change.
The overall design aims of the Online
MBA programme are to:
I Provide an underpinning of both
the knowledge and skills needed
by senior managers at the strategic
management level so that students
can contribute to and improve the
achievement of their organisation’s
strategic objectives;
II Provide an analytical and multiper-
spective framework, to enable stu-
dents to recognise, identify and eva-
10
luate key management issues which
critically impact on organisational
performance and strategic direction;
III Enhance the student’s ability to in-
tegrate into the strategic thinking,
direction setting, planning and ope-
ration of the organisation
IV Develop the students’ ability to
analyse management issues of rele-
vance to their work by undertaking a
piece of research which culminates
in the completion of a dissertation;
V Provide an opportunity for partici-
pants to make a contribution to the
body of knowledge and understan-
ding in the area of strategic mana-
gement;
VI Encourage holistic thinking within
the areas of Management and Busi-
ness.
Learning Outcomes
On completion of the programme, stu-
dents should be able to demonstrate:
I Knowledge, understanding and skil-
ls appropriate to effective perfor-
mance at senior management level
in the following areas Marketing Ma-
nagement Organisational Behaviour
Corporate Finance Managerial Eco-
nomics;
II An understanding of the context wi-
thin which strategic activity occurs
and its role in achieving organisatio-
nal objectives;
III Advanced research and consultancy
skills;
IV Contribution to organisational suc-
cess by developing, delivering and
managing high quality personnel
and development policies.
The Online MBA programme fits within
the overall mission of Robert Kennedy
College: to provide academic excellen-
ce in online distance education for stu-
dents worldwide, through appropriate
application of leading edge technolo-
gies.
 The University of Wales M.Sc.
in Advanced Information Technology
and Business Management
With an IT background you are probably
considering either continuing your edu-
cation in the area of Information Tech-
nology or alternatively, Business with an
MBA. Why not both? This new interdisci-
plinary programme gives you the unsur-
passed benefit of both worlds with seve-
ral advantages:
a) It is one of the few interdisciplinary
programs in both Information Tech-
nology and Business. It is awarded by
the University of Wales, the second
largest British University, and as such
it is recognized worldwide;
b) It has a practical orientation with real
life cases. In lieu of focusing on tradi-
tional exams, it is assessed through
assignments, which are directly rele-
vant to your current career and exi-
sting projects;
c) It is delivered almost entirely online:
you can achieve your M.Sc. in Advan-
ced Information Technology and Busi-
ness Management with the full bene-
fits of our innovative online delivery
method with no career disruption
d) There is no need to travel for exams
or assessment: every assessment
can be delivered online;
e) It is cost and content competitive.
With professors who have gradua-
ted from some of the world’s finest
colleges including Oxford University,
Harvard Business School, Stanford
University and New York University,
you will benefit from the personali-
zed attention of a small Swiss Private
College and the wide recognition of
UK’s second largest University. The
cost of the programme can be paid in
interest-free installments. In this case
you can even achieve the certification
without a sponsor.
Why Do I Need this Course?
In a very competitive working environ-
ment such as the management world,
knowledge plays a very important role.
Demanding positions require qualified
professionals with knowledge of both IT
and Business: this programme enables
you to reach new heights in your career.
It is a new, distinctive programme with a
masters degree issued by the University
of Wales, one of the traditional Federal
Universities founded in 1892.
We welcome applicants who are highly
motivated in achieving new important
heights in their careers.
Programme Details at a Glance
Duration: 2 years Minimum 5 years ma-
ximum
Award: Master of Science in Advanced
Information Technology and Business
Management
Accreditation: The programme is valida-
ted by the University of Wales. The final
certificate is awarded by the Federal Uni-
versity of Wales, which is duly accredited
by the British Government by means of a
Royal Charter. The UOW certificate is re-
cognized worldwide.
Cost: 13000 CHF (Swiss Francs) The cost
includes online material, University of
Wales matriculation and graduation fee,
and tuition for all the modules. Special
rates are available if you join with a col-
league from the same organization. The
tuition fees are payable in installments
without any interest.
Sample Payment Plan 3250 CHF (Swiss
Francs) upon matriculation and then 406
CHF (Swiss Francs) per month for 24
months.
Programme Content
The M.Sc. in Advanced Information Tech-
nology and Business Management at
RKC is a generalist programme that pro-
vides professionals with the education
they will need in challenging and deman-
ding IT related managerial positions. It
aims to produce qualified professionals
equipped with the full range of skills ne-
eded to lead successful IT businesses in
a global environment characterised by
constant change. We aim to achieve this
transfer of knowledge and skills through
the course consisting of
* Taught modules:
1 Organizational Behaviour
2 Marketing Management
3 Financial Management
4 Entrepreneurship
5 Project Planning and Control
6 Strategic Context of Project Manage-
ment
7 Management of Information Systems
8 eBusiness
* Final Dissertation
11
 Course Descriptions
The University of Wales M.Sc.
in Advanced Information
Technology
and Business Management
There is no average course wi-
thin our M.Sc. in Advanced Infor-
mation Technology and Business
Management programme. We
are bound to provide an outstan-
ding learning experience and the-
re isn’t a better way to achieve
this aim than with outstanding
courses. Not only have these
been carefully crafted by pro-
fessors graduated from the best
business schools (like Oxford
University, Harvard Business
School, New York University and
Wharton just to give you a glim-
pse) but they are all meant to
make yourself a more successful
and efficient manager. There are
also no old fashion exams in our
courses but real life case studies
and essays that let you think cri-
tically about your company and
your own career. All this might
seem too glossy but there is one
catch: we don’t accept average
candidates and only individuals
as outstanding as our values can
find their way toward admission
at the Robert Kennedy College.
12
Power Learning For Managers
The prelude to your M.Sc. programme is
our PLM module. As a roadmap to your
journey, this module provides you with
the essential skills to success in the pro-
gramme. This course differs slightly from
the others because, in preparation for
the first core module, you have more
flexibility on your assignment and sche-
dule. This course starts every month and
lasts four to six weeks.
Among the unique set of outcomes pro-
vided during this module we can count
writing for business, managing your time
and career effectively, becoming a suc-
cessful manager, solving business pro-
blems and achieving superior performan-
ce in a virtual team. In addition to these
managerial concepts we will also gently
introduce you to the assessment system
and the case method. You will have ac-
cess to sample assignments with clear
do’s and don’ts to ensure your personal
success in the M.Sc.
Organisational Behaviour
The way people are managed within or-
ganisations plays a paramount role in
corporate success. In a fast changing
organisational landscape we take into
account impacting factors like social,
technological, economic, environmental,
political and legal considerations. With
a variety of real life case studies you will
be asked to make decisions, which will
inevitably influence the (work) life of your
employees. These are of course backed
by the core taught concepts which featu-
re: group dynamics, motivation and lea-
dership, group behaviour, communica-
tion, power, conflict and prejudice in the
workspace, organisational culture and
how to manage and understand change
within the organisation.
This course is led by Prof. Benedicta
Lusk, an MBA graduate of the Peter F.
Drucker School of Management.
Entrepreneurship
Dean Costa will unveil to you the marvels
of creating and managing your own en-
terprise. But this course isn’t meant to be
of exclusive interest to entrepreneurs or
budding business owners. It will help you
better understand your role and (why not
?) open to you the possibility of starting
your own business if you haven’t already
done so. Topics like entrepreneurship
redefined, the dark side of entrepreneu-
rship, budgeting, fast tracked business
growth, strategic marketing, capital rai-
sing strategies, management control and
creative innovation, make this course a
valuable component of your MBA.
Enriched with videos from the Sloan
School of Management at the MIT, and by
a business plan competition that forms
the final assessment, this course is set to
provide you with a stimulating and chal-
lenging experience.
Financial Management
Business is about profit and there can
only be sustainability with a proper know-
ledge of effective financial management.
Oxford and Harvard Business School
graduate Prof. David Duffill will expand
and reinforce your knowledge of finan-
cial accounting, management accounts,
budgeting and financing. Once again, the
course leader isn’t just crunching num-
bers but will link each topic to real finan-
cial situations where you, as the mana-
ger in chief, have to assess the financial
performance of successful corporations
and develop sharp analytical skills with
tools like decision tree analysis. Financial
Management is about successful finan-
cial results. At the end of this course you
will not only know the basics, but will be
in a position to master every component
of superior financial management and
analysis.
Marketing Management
You will reinvent the airline business, re-
define the boundaries of retailing, mana-
ge the sales of an online computer mega
store, and learn how to focus on your cu-
stomer. Seems like a bold prediction but
it is just the content of marketing mana-
gement directed by a marketing manage-
ment extraordinaire: Michelle Schaefer.
The teaching of market segmentation,
environment, research, innovative sa-
les system, international marketing and

policy planning and implementation will
make sure that your view of marketing
will never be the same. A concrete mar-
keting plan for your company, or your own
business, will be your final assessment,
providing you with flexibility and effecti-
ve learning results which you can assess
and apply in no time.
The Strategic Context
of Project Management
The aim of the module is to offer a the-
oretical and practical perspective on
critical factors for successful strategic
management of projects. It seeks to pro-
vide participants with a comprehensive
insight into the realities of project mana-
gement, enabling them to identify best
practices to provide a source of compe-
titive advantage.
Project Planning and Control
The principles of project management
are applicable at all levels of the project
hierarchy; ranging from individual work
packages, through to the provision of a
single point of responsibility on behalf of
the client. Different techniques and skills
are applicable at different levels. At the
work package level, the emphasis will lie
in ensuring on-site production within spe-
cified constraints of time, cost and qua-
lity. At the strategic level, the emphasis
will lie in managing the evolving interface
between the client and the project.
Irrespective of the level of application,
effective project management depends
upon a blend of the appropriate techni-
ques and advanced behavioural skills.
The aim of the module is to provide stu-
dents with the ability to select the appro-
priate methodologies to structure pro-
blems at a conceptual level.
Management of Information Systems
IT is a rapidly expanding field,and is now
an indispensable part of any successful
business, since it is even more closely
connected with both human and organi-
zational issues. Ways of thinking about IT,
and understanding its potential and its li-
mitations, should be an essential concern
of any manager. Accordingly, the core of
Course Descriptions
The University of Wales M.Sc.
in Advanced Information
Technology
and Business Management
this module lies in the way in which data-
information systems relate to general
business systems, and business decision-
making.
The module has been designed to give
students an understanding and apprecia-
tion of how a company’s handling of data
is intimately linked with the production
and/or distribution of goods and services,
and how, in consequence, it directly af-
fects business performance. The module
concentrates on the front-end activities of
information systems, but includes a study
of the main techniques and tools used in
systems design and analysis, including
both linear and iterative approaches, as
well as both logical and physical design.
eBusiness
Technology has reshaped the way we
work, live and communicate on a daily
basis. With an assessment of today’s la-
test electronic business, this course will
open the doors to new concepts like elec-
tronic marketing, e-business planning,
technology and strategy, business-to-bu-
siness marketplaces and collaboration,
as well as discuss the various aspects of
digital innovation. Cases like Dell, Ama-
zon.com and eBay will reveal the DNA of
successful eBusinesses and provide you
with valuable ideas to exploit the full po-
tential of digital based business.
Aims and Learning Outcomes
The overall design aims of the MSc Ad-
vanced Information Technology and Busi-
ness Management are to:
I Develop flexible minded graduates
who have an understanding of busi-
ness and organisations, and utilise
an in-depth knowledge of information
technology and skills relevant to ma-
nagement
II Provide an underpinning of both the
knowledge and skills needed by se-
nior managers at the strategic ma-
nagement level, so that students can
contribute to and improve the achie-
vement of their organisation’s strate-
gic objectives;
III Provide an analytical and multi-
perspective framework, to enable
13
 Course Descriptions
The University of Wales M.Sc.
in Advanced Information
Technology
and Business Management
students to recognise, identify and
evaluate key management issues in
information technology and business
management, which critically impact
on organisational performance and
strategic direction;
IV Equip students with an advanced un-
derstanding of concepts and current
and pervasive issues in information
technology and business manage-
ment.
V Develop the students’ ability to analy-
se management issues of relevance
to their work by undertaking a piece
of research, which culminates in the
completion of a dissertation;
Intended Learning Outcomes
On completion of the programme, stu-
dents should be able to:
I Demonstrate the ability to collect re-
levant information across a range of
areas pertaining to a current situa-
tion.
II Analyze information and synthesize
it into an appropriate form in order
to evaluate alternative decisions for
discerning and appraising manage-
ment strategic alternatives.
III Demonstrate subject specific skills
with respect to the context of the use
of specific software packages and
programming environments.
IV Use techniques from a range of stan-
dard methodologies to model aspects
of an information or communication
system
V An understanding of the context wi-
thin which strategic activity occurs
and its role in achieving organisatio-
nal objectives;
VI Within the broad framework of orga-
nizations, their external context and
management
It is therefore expected that graduates
will gain knowledge and develop under-
standing in the following areas:
I Organizational Behaviour
II Marketing Management
III Financial Management
IV Entrepreneurship
V Project Planning and Control
VI Strategic Context of Project Manage-
ment
14
VII Management of Information Systems
VIII eBusiness
Admission Requirements
The RKC MSc in Advanced Information
Technology and Business Management
programme is a specialist Masters
award. Students wishing to enroll must
(in addition to the minimum entry quali-
fications given below) be able to demon-
strate some technical and programming
background. In addition students wishing
to enroll in the programme must have the
following:
Either: (minimum entry qualifications)
a) A degree or postgraduate qualifica-
tion in IT or business, awarded by a
recognised U.K. academic body or its
equivalent according to the British
Council Education Guide;
or
b) Such professional qualifications as
may be deemed by the University of
Wales as equivalent, together with
appropriate experience of at least 3
years in a management or IT position;
or
c) A Bachelor degree in a non business
/ not IT field and at least five years of
business related experience in a ma-
nagement or IT position,
or
d) A candidate without the necessary
academic qualifications may offer as
an admission qualification, evidence
of a minimum of 5 years appropriate
experience (normally managerial ex-
perience). Such a candidate may be
admitted if deemed by the University
of Wales, on advice from the Dean
of the School, to be capable of both
succeeding on and contributing to the
course.
Admission applications must be accom-
panied with a certificate of competency
in the English language from a recogni-
zed institution or programme. English
language requirements for non-English
speaking students are a minimum IELTS
score of 6.5 or minimum TOEFL score of
600, or other evidence of English langua-
ge abilities at this level.
The University of Wales M.Sc.
in Project Management
Why Do You Need a Course
The 45 places in this programme are In Project Management?
reserved for students seeking to enhan- “Project management is the process
ce their current knowledge with a Ma- by which projects are defined, plan-
ster of Science (M.Sc). in Project Mana- ned, monitored, controlled and deli-
gement form the second largest British vered such that agreed benefits are
University: The University of Wales. Are realized. Projects are unique, tran-
you innovative and motivated to take sient endeavours undertaken to achie-
up challenges? If you are, you might be ve a desired outcome. Projects bring
precisely the person we are looking for. about change and project manage-
Knowledge is the key to success. The ment is recognised as the most effi-
global environment characterized by cient way of managing such change.”
constant change has never been so dy- (APM Body of Knowledge, 5th Edition
namic. Your power within the company 2006, p2)
and your influence over clients depen- Demanding positions require qualified
ds on your ability to create competitive professionals with equipped with the
strategies. With every product and ser- full range of skills needed to lead suc-
vice, you must set yourself apart from cessful businesses: this new and distin-
the competition. Do this by enhancing ctive programme enables you to reach
your understanding of project manage- new heights in your career.
ment issues, activities and roles within
organisations and becoming a qualified Programme Details at a Glance
professional equipped with the full ran- Duration: 2 years minimum, 5 years
ge of skills needed to lead successful maximum
businesses. Award: Master of Science in Project Ma-
The MSc in Project Management has nagement
been developed together with the Accreditation: The programme is va-
University of Wales, Newport. The pro- lidated by the University of Wales. The
gramme has been validated and the
degree is awarded by the University of
Wales.
The University of Wales, Newport has
been involved in higher education since
1841, attracting students from all over
the world.
It has a long tradition of providing high
quality undergraduate, postgraduate
and professional courses. The Quality
Assurance Agency gave the University
a ‘confidence’ rating (the top rating gi-
ven) for the quality of its academic tea-
ching standards.
The University is internationally reco-
gnized and renowned for many of its
highly advanced facilities. It has some
of the best-equipped and serviced wor-
kshops and studios in Europe and two
campuses at Allt-yr-yn and Caerleon.
Work is well underway on the City Cam-
pus on the banks of the River Usk in
the city centre to replace the Allt-yr-yn
campus.

15
 final certificate is awarded by the Fe-
deral University of Wales, which is duly
accredited by the British Government by
means of a Royal Charter. The UOW cer-
tificate is recognized worldwide.
Cost: 12000 CHF (Swiss Francs) The
cost includes online material, University
of Wales matriculation, access to “On-
line Campus”, graduation fee and the
tuition fee for all the modules including
the final dissertation. Special rates are
available if you join with a colleague
from the same organization. The tuition
fees are payable in installments without
any interest
Sample Payment Plan 3000 CHF
(Swiss Francs) upon matriculation and
then 375 CHF (Swiss Francs) per month
for 24 months.
We aim to achieve this transfer of know-
ledge and skills through the course con-
sisting of
* 6 taught modules:
1 Contemporary Project Management
2 Project Planning and Control
3 Strategic Context of Project Manage-
ment
4 Strategic Leadership and Business
Transformation
5 People Leadership and Manage-
ment
6 Project Futures
* Final Dissertation

Programme Content
The M.Sc. in Project Management at
RKC is a generalist programme that pro-
vides professionals with the education
they will need in very competitive and
dynamic managerial positions.

16

Power Learning For Managers
(not-for-credit module)
The prelude to your M.Sc. programme is
our PLM module. As a roadmap to your
journey, this module provides you with
the essential skills to success in the
M.Sc. with a wide array of power learn-
ing tools for today’s business managers.
This course differs slightly from the oth-
ers because, in preparation for the first
core module, you have more flexibility
on your assignment and schedule. This
course starts every month and lasts
four to six weeks.
Among the unique set of outcomes pro-
vided during this module we can count
writing for business, managing your
time and career effectively, becoming
a successful manager, solving business
problems and achieving superior perfor-
mance in a virtual team. In addition to
these managerial concepts we will also
gently introduce you to the assessment
system and the case method. You will
have access to sample assignments
with clear do’s and don’ts to ensure
your personal success in the M.Sc.
Contemporary Project Management
The aim of the module is to develop
an understanding of the evolution of
contemporary project management,
and to offer a theoretical and practical
perspective on critical factors for the
successful management of projects.
This module provides students with a
comprehensive insight into the realities
of project management processes in a
variety of contemporary organisational
settings.
Project Planning and Control
The principles of project management
are applicable at all levels of the project
hierarchy, ranging from individual work
packages through to the provision of a
single point of responsibility on behalf
of the client. Different techniques and
skills are applicable at different levels.
At the work package level, the empha-
sis will lie in ensuring on-site produc-
tion within specified constraints of time,
cost and quality. At the strategic level,
Course Descriptions
The University
of Wales M.Sc.
in Project Management
the emphasis will lie in managing the
evolving interface between the client
and the project. Irrespective of the level
of application, effective project man-
agement depends upon a blend of the
appropriate techniques, and advanced
behavioural skills. The aim of the mod-
ule is to provide students with the ability
to select the appropriate methodologies
to structure problems at the conceptual
level.
The Strategic Context
of Project Managament
The aim of the module is to offer a
theoretical and practical perspective
on critical factors for successful stra-
tegic management of projects, and to
provide participants with a comprehen-
sive insight into the realities of project
management. This would enable partic-
ipants to identify best practices to pro-
vide a source of competitive advantage.
People Leadership and Management
The role of the modern manager is de-
manding and significant. People leader-
ship and management requires a new
management perspective, where the
use of a special range of skills, distinc-
tive attitudes and behaviours need to
be developed. This module attempts to
identify the main elements and reali-
ties of a manager’s role for a turbulent
organisational environment. The study
area of People Leadership and Manage-
ment seeks to explore “hard and soft”
organisational issues at a variety of
levels. In process terms, one of the key
areas of concern is how to understand
the operation of business and manage-
ment and the required prerequisites for
organisational development.
Strategic Leadership and Business
Transformation
Modern organisations exist within an
increasingly complex environment over
much of which they exercise little or no
control. Successful leaders are expect-
ed to anticipate and respond to envi-
ronmental turbulence - capitalising on
emerging opportunities, minimising the
17
 Course Descriptions
The University
of Wales M.Sc.
in Project Management
impact of adversity and actively man-
aging the process of realignment and
transformational change. This module
explores the interplay between strategic
and effective leadership and an organi-
sation’s ability to continually transform
itself, in order to respond to the dy-
namic and complex nature of the envi-
ronment in which it operates. In brief it
explains the complex relationships be-
tween leaders, organisations and their
environment. It provides students with
the tools and techniques with which to
analyse and better understand the en-
vironment at a regional, national and
supra-national level.
Project Futures
Successful project managers require a
broader range of abilities than mastery
of the usually acknowledged project
management techniques. This module
therefore explores new and emerging
methodologies for project manage-
ment. It represents an opportunity for
students to gain practical insights into
project management principles in the
field of international development and
cooperation.
The module sets out to develop a stu-
dent’s understanding and awareness
of project management principles and
methods in line with development poli-
cies and strategies, and introduces stu-
dents to key project management tools
and participatory methods used in prac-
tical development work.
Aims and Learning Outcomes
The programme is designed for stu-
dents who have a first degree in any
discipline seeking to develop a career in
a project-based role or environment. It
provides the knowledge base and ana-
lytical skills for those wishing to pursue
a career in Project Management. It is
also designed to enhance the neces-
sary applied research skills of those de-
siring to pursue advanced research.
In summary, the programme aims to
give students:
An appreciation of the fundamental
concepts, principles and techniques
18
needed for effective project and pro-
gramme management;
An awareness of the roles, responsibili-
ties and competencies of those involved
in dynamic project-based environ-
ments, and how this relates to effective
leadership of projects, programmes
and change initiatives;
An understanding of the methodologi-
cal factors that can be used for se-
lecting, defining, planning, initiating,
controlling, monitoring and delivering
projects;
Knowledge of the concepts, issues and
analytical tools that underpin effective
financial, legislative and resource con-
trol decisions in project-based environ-
ments;
Enhancement of lifelong learning skills
and personal development so as to be
able to work with self-direction and orig-
inality and to contribute to business and
society at large.
Intended Learning Outcomes
The programme’s overall learning out-
comes, derived from the individual
modules, are to enable the student to
develop and enhance their knowledge,
understanding and skills profile across
a range of areas. In particular, the pro-
gramme is designed to:
Develop an understanding of project
management issues, roles and activi-
ties within organisations by exploring
the balance between theory, practical
skills and knowledge in order to prepare
for a career related to project and pro-
gramme management;
Understand the core concepts, prin-
ciples and techniques within project
management with an enhanced aware-
ness of the issues related to managing
project resources, controlling project
finances, managing risks, managing
people and facilitating organisational
change;
Explore how these can be applied in
practice with the help of sophisticated
analytical and support tools available;
Identify and familiarise yourself with the
extensive bodies of knowledge and best
practice literature that supports project
 Course Descriptions

The University
of Wales M.Sc.
in Project Management

management; of a minimum of 5 years appropriate

Equip students with the necessary
knowledge, skills (including thinking
skills and general skills) and competen-
cies to achieve the appropriate level of
postgraduate award, and to continue
their lifelong learning and development.
Allow students to undertake a disserta-
tion in an area related to Project Man-
agement, and present research find-
ings in an acceptable and appropriate
manner;
Develop in students the inter-personal,
organisation, communication and ‘soft
skills’ necessary for effective project
management;
Allow students work effectively and
sensitively with others from differ-
ent cultural backgrounds, particu-
larly relevant to project environments.
experience (normally managerial ex-
perience). Such a candidate may be
admitted if deemed by the University
of Wales, on advice from the Dean
of the School, to be capable of both
succeeding on and contributing to
the course.
Admission applications must be accom-
panied with a certificate of competency
in the English language from a recog-
nized institution or programme. English
language requirements for non-English
speaking students are a minimum IELTS
score of 6.5 or minimum TOEFL score of
600, or other evidence of English lan-
guage abilities at this level.

Admission Requirements
The RKC MSc. in Project Management
is a specialist Masters programme. In
addition to the minimum entry qualifica-
tions given below, students must be able
to demonstrate some technical and pro-
gramming background. Students wish-
ing to enroll on the programme must
have the following:

Either: (minimum entry qualifications)

a) A degree or postgraduate qualifica-
tion in IT or business, awarded by a
recognised U.K. academic body or
its equivalent according to the Brit-
ish Council Education Guide;
or
b) Such professional qualifications as
may be deemed by the University of
Wales as equivalent, together with
appropriate experience of at least
3 years in a management or IT posi-
tion;
or
c) A Bachelor degree in a non business
/ not IT field and at least five years
of business related experience in a
management or IT position,
or
d) A candidate without the necessary
academic qualifications may offer as
an admission qualification, evidence

19
 The University of Wales M.Sc.
in Strategic Marketing
We are looking for 60 stu-
dents willing to enhance their
current knowledge with a
Master of Science (M.Sc). in
Strategic Marketing from the
second largest British Univer-
sity: The University of Wales.
The 60 places in this program-
me are reserved for talented,
motivated, innovative and en-
thusiastic individuals. Are you
ready for the challenge? If you
are, you might be precisely
the person we are looking for.
20
Competitively dominant, customer-
oriented marketing strategies are at
the heart of all business planning. No
one single strategy will be successful in
all business situations, but evaluating
and acting on marketplace potential is
a key element in designing an integra-
ted, strategic marketing strategy for
developing and delivering quality goods
and services to customers. The MSc in
Strategic Marketing thus focuses on the
interface between marketing and stra-
tegic management, bridging the two di-
sciplines. In doing so it directly addres-
ses the role marketing has to play at the
strategic level within organizations.
The MSc in Strategic Marketing has
been developed in collaboration with
the University of Wales, Newport. The
programme has been validated by
them, and the degree is awarded by the
University of Wales.
The University of Wales, Newport has
been involved in higher education since
1841, attracting students from all over
the world.
It has a long tradition of providing high
quality undergraduate, postgraduate
and professional courses. The Quality
Assurance Agency gave the University a
‘confidence’ rating (the top rating given)
for the quality of its academic teaching
standards.
The University is internationally recogni-
zed and renowned for many of its highly
advanced facilities. It has some of the
best-equipped and serviced workshops
and studios in Europe and two campu-
ses at Allt-yr-yn and Caerleon. Work is
well underway on the City Campus on
the banks of the River Usk in the city
centre to replace the Allt-yr-yn campus.
Why Do You Need A Course
In Strategic Marketing ?
Now more than ever, those able to
contribute strategically to a business’s
success in the services marketing are-
na will find their skills and knowledge
much sought after.
The MSc. Programme in Strategic Mar-
keting has been specifically designed
to provide students with improved em-
ployment prospects. It is expected that
its graduates, who will be able clearly to
differentiate themselves from other in-
dividuals holding lesser qualifications,
and will have the opportunity to offer
actual and prospective employers incre-
ased value added.
Throughout the MSc Strategic Marke-
ting course, students will be able to ex-
plore contemporary approaches to stra-
tegic marketing and their application to
their current or future professional con-
text, giving both them and their organi-
sations a competitive advantage.
Demanding positions require qualified
professionals with equipped with the
full range of skills needed to lead suc-
cessful businesses: this programme
enables you to reach new heights in
your career.
Programme Details at a Glance
Duration: 2 years minimum, 5 years
maximum
Award: Master of Science in Strategic
Marketing
Accreditation: The programme is va-
lidated by the University of Wales. The
final certificate is awarded by the Fe-
deral University of Wales, which is duly
accredited by the British Government by
means of a Royal Charter. The UOW cer-
tificate is recognized worldwide.
Cost: 12000 CHF (Swiss Francs) The
cost includes online material, University
of Wales matriculation, access to “On-

line Campus”, graduation fee and the
tuition fee for all the modules including
the final dissertation. Special rates are
available if you join with a colleague
from the same organization. The tuition
fees are payable in installments without
any interest
Sample Payment Plan 3000 CHF
(Swiss Francs) upon matriculation and
then 375 CHF (Swiss Francs) per month
for 24 months.
Programme Content
The MSc in Strategic Marketing is a
generalist programme designed to en-
hance employability and understanding
of strategic marketing issues, activities
and roles within organisations, and ena-
bles students to develop a career within
those roles.
We aim to achieve this transfer of know-
ledge and skills through the course con-
sisting of:
* 7 taught modules:
1 Organisational Behaviour
2 Managing Corporate Reputation
3 Marketing Management
4 eBusiness or Michael Porter on Cor-
porate Strategy and Competitive-
ness
5 Strategic Leadership and Business
Transformation
6 People Leadership and Manage-
ment
7 Marketing Futures
* Final Dissertation
Course Descriptions
The University
of Wales M.Sc.
in Project Management
Power Learning For Managers Marketing Management
(not-for-credit module)
The prelude to your M.Sc. programme is
our PLM module. As a roadmap to your
journey, this module provides you with
the essential skills to success in the
MBA with a wide array of power learning
tools for today’s business managers.
This course differs slightly from the
others because, in preparation for the
first core module, you have more flexi-
bility on your assignment and schedu-
le. This course starts every month and
lasts four to six weeks.
Among the unique set of outcomes pro-
vided during this module we can count
writing for business, managing your
time and career effectively, becoming
a successful manager, solving business
problems and achieving superior perfor-
mance in a virtual team. In addition to
these managerial concepts we will also
gently introduce you to the assessment
system and the case method. You will
have access to sample assignments
with clear do’s and don’ts to ensure
your personal success in the M.Sc.pro-
gramme.
Organisational Behaviour
The way people are managed within or-
ganisations plays a paramount role in
corporate success. In a fast changing
organisational landscape, we take into
account impacting factors like social,
technological, economic, environmen-
tal, political and legal considerations.
With a variety of real life case studies,
you will be asked to make decisions,
which will inevitably influence the (work)
life of your employees.
These are of course, backed by the core
taught concepts, which feature group
dynamics, motivation and leadership,
group behaviour, communication, po-
wer, conflict and prejudice in the wor-
kspace, organisational culture and how
to manage and understand change wi-
thin the organisation.
This course is led by Prof. Benedicta
Lusk, an MBA graduate of the Peter F.
Drucker School of Management.
You will reinvent the airline business,
redefine the boundaries of retailing,
manage the sales of an online compu-
ter mega store, and learn how to focus
on your customer. Seems like a bold
prediction but it is just the content of
marketing management directed by a
marketing management extraordinaire:
Michelle Schaefer.
The teaching of market segmentation,
environment, research, innovative sa-
les system, international marketing and
policy planning and implementation will
make sure that your view of marketing
will never be the same. A concrete mar-
keting plan for your company or your
own business will be your final asses-
sment, providing you with flexibility and
effective learning results, which you can
assess and apply in no time.
eBusiness
Technology has reshaped the way you
work, live and communicate on a daily
basis. With an assessment of today’s
latest electronic business, this course
will open the doors to new concepts like
electronic marketing, e-business plan-
ning, technology and strategy, business-
to-business marketplaces and collabo-
ration, and discuss the various aspects
of digital innovation.
Cases like Dell, Amazon.com and eBay
will reveal the DNA of successful eBu-
sinesses and provide you with valuable
ideas to exploit the full potential of digi-
tal based business.
Michael Porter on Corporate
Strategy and Competitiveness
Designed by the world’s widely recogni-
sed authority, Prof Michael Porter, and
taught at RKC by Prof David Duffill, this
course allows you to benefit from the ex-
clusive videos and teaching of the Har-
vard Business School.
“Microeconomics of Competitiveness:
Firms, Clusters, and Economic Deve-
lopment (MOC) is a university- wide
graduate course offered to students
from around the Harvard University
community including the Harvard Busi-
21
 Course Descriptions
The University
of Wales M.Sc.
in Project Management
ness School, the Kennedy School of Go-
vernment, and other Harvard graduate
programs. The course has been crea-
ted in a multi-year development effort
by Professor Michael E. Porter, and the
staff and affiliates of the Institute for
Strategy and Competitiveness at Har-
vard Business School.
The MOC course explores the deter-
minants of competitiveness and suc-
cessful economic development viewed
from a bottom-up, microeconomic per-
spective. While sound macroeconomic
policies, stable legal and political insti-
tutions, and improving social conditions
create the potential for competitive-
ness; wealth is actually created at the
microeconomic level. The sophistication
and productivity of firms, the vitality of
clusters, and the quality of the business
environment in which competition takes
place, are the ultimate determinants of
a nation’s or region’s productivity.”
This course has a mandatory one-
week residency in Zurich, Switzerland.
It is held in cooperation with The In-
stitute for Strategy and Competiti-
veness at Harvard Business School
http://www.isc.hbs.edu/MOC_universities.htm
Managing Corporate Reputation
The strength and magnitude of an or-
ganisation’s reputation represents the
way in which a complex range of stake-
holders perceive an organisation, en-
tity or destination. A gap may develop
between the way an organisation inten-
ds to be seen and the reality, namely
the way stakeholders actually perceive
it. This can be due to a range of forces,
some slow, foreseeable and managea-
ble, and some sudden, unforeseen and
22
relatively unmanageable. All can result
in organisational underperformance,
destabilisation, financial difficulties,
leadership change, a fall in market va-
luation, and even difficulty in raising fi-
nance or recruiting the right personnel.
This module explores ways in which or-
ganisations can minimise the gap and
avoid potentially serious issues.
People Leadership and Management
The role of the modern manager is de-
manding and significant. People leader-
ship and management require a new
management perspective, where the
use of a special range of skills, distincti-
ve attitudes and behaviour need to be
developed.
This module attempts to identify the
main elements and realities of a mana-
ger’s role for a turbulent organisational
environment. The study area of People
Leadership and Management seeks to
explore “hard and soft” organisational
issues at a variety of levels. In process
terms, one of the key areas of concern,
is how to understand the operation of
business and management, and the re-
quired prerequisites for organisational
development.
Strategic Leadership and Business
Transformation
Modern organisations exist within an
increasingly complex environment,
over much of which they exercise little
or no control. Successful leaders are
expected to anticipate and respond to
environmental turbulence - capitalising
on emerging opportunities, minimising
the impact of adversity, and actively ma-
naging the process of realignment and

transformational change.
This module explore the interplay
between strategic and effective lea-
dership and an organisation’s ability to
continually transform itself, in order to
respond to the dynamic and complex
nature of the environment in which it
operates. In brief it explains the com-
plex relationships between leaders,
organisations and their environment.
It provides students with the tools and
techniques with which to analyse and
better understand the environment at
a regional, national and supra-national
level.
Marketing Futures
This module represents an opportunity
for students to gain an insight into the
theoretical constructs that underpin
contemporary marketing practice. The
module sets out to develop a student’s
understanding and awareness of con-
temporary marketing principles within
contextualised organisational environ-
ments. The module will aim to show the
central role of marketing and innova-
tion in the creation of competitiveness
within organisations, and the need for
contextual marketing approaches that
create competitive advantage within
constantly fragmenting market spaces.
Aims and Learning Outcomes
The MSc programme in Strategic Mar-
keting aims to enable students to:
Take advantage of the advanced study
of organisations, their management
and the changing external context in
which they operate. (‘Organisations’
should be interpreted to include a wide
range of different types including, for
Course Descriptions
The University
of Wales M.Sc.
in Project Management
example, public, private and not-for-
profit, together with a comprehensive
range of sizes and structures of orga-
nisations. Similarly the term ‘business’
should be interpreted generically).
Prepare for and/or development of a
career in marketing by developing skil-
ls at a professional or equivalent level,
or to prepare for research or further
study in the area. (‘Preparation or de-
velopment’ should be interpreted as
the development of a range of business
knowledge and skills, together with the
self-awareness and personal develop-
ment appropriate to graduate/mana-
gement careers in marketing. This in-
cludes the development of positive and
critical attitudes towards leadership,
change and enterprise, so as to reflect
the dynamism and vibrancy of the mar-
keting environment).
Develop the ability to apply knowled-
ge and understanding of marketing to
complex issues, both systematically
and creatively, to improve business and
management practice. (‘Application of
knowledge and understanding’ should
be interpreted as the ability to convert
theory into practice from a critical and
informed perspective so as to advance
the effectiveness and competitiveness
of employing organisations).
Enhance lifelong learning skills and per-
sonal development so as to be able to
work with self-direction and originality
and to contribute to business and so-
ciety at large. (‘Lifelong learning skills’
should be understood to include the
development and enhancement of a
range of general transferable intellec-
tual and study skills, which, while being
highly appropriate to a career in busi-
23
 Course Descriptions
The University
of Wales M.Sc.
in Project Management
ness, are not restricted to this).
Intended Learning Outcomes
The programme’s overall learning outco-
mes, derived from the individual modu-
les, are to enable the student to develop
and enhance their knowledge, under-
standing and skills profile across a range
of areas. In particular the programme is
designed to: Develop an understanding
of Strategic Marketing issues, roles and
activities within organisations by explo-
ring the balance between theory, prac-
tical skills and knowledge in order to
prepare for a career related to Strategic
Marketing; Understand the core con-
cepts, principles and techniques within
Strategic Marketing; Explore how these
can be applied in practice with the help
of sophisticated analytical and support
tools available; Identify and familiarise
students with the extensive bodies of
knowledge and best practice literature
that supports Strategic Marketing;
Equip students with the necessary know-
ledge, skills (including thinking skills
and general skills) and competencies to
achieve the appropriate level of postgra-
duate award, and to continue their life-
long learning and development.
Allow students to undertake a disserta-
tion in an area related to Strategic Mar-
keting, and present research findings in
an acceptable and appropriate manner;
Develop in students the inter-personal,
organisation, communication and ‘soft
skills’ necessary for effective Strategic
Marketing;
Allow students work effectively and sen-
sitively with others from different cultu-
24
ral backgrounds, particularly relevant to
project environments.
Admission Requirements
The RKC MSc. in Project Management
is a specialist Masters programme. Stu-
dents wishing to enroll must (in addition
to the minimum entry qualifications
given below) be able to demonstra-
te some technical and programming
background. In addition students
wishing to enroll on the programme
must have the following:
Either: (minimum entry qualifications)
a) A degree or postgraduate qualifica-
tion in IT or business, awarded by a
recognised U.K. academic body or
its equivalent according to the Bri-
tish Council Education Guide;
or
b) Such professional qualifications as
may be deemed by the University of
Wales as equivalent, together with
appropriate experience of at least
3 years in a management or IT posi-
tion;
or
c) A Bachelor degree in a non business
/ not IT field and at least five years
of business related experience in a
management or IT position,
or
d) A candidate without the necessary
academic qualifications may offer as
an admission qualification, evidence
of a minimum of 5 years appropriate
experience (normally managerial ex-
perience). Such a candidate may be
admitted if deemed by the University
of Wales, on advice from the Dean
of the School, to be capable of both
succeeding on and contributing to
the course.
Admission applications must be accom-
panied with a certificate of competency
in the English language from a recogni-
zed institution or programme. English
language requirements for non-English
speaking students are a minimum IELTS
score of 6.5 or minimum TOEFL score of
600, or other evidence of English lan-
guage abilities at this level.
The University of Wales
Post Graduate Certificate
in Business Administration (Mini MBA)
Do you think you need to acqui-
re more knowledge in Business
Administration? Are you unsure
about whether studying for an
MBA will fit into your busy life
schedule? Do you think you may
not be able to afford a commit-
ment to an entire MBA program-
me?
If so, the University of Wales
Post Graduate Certificate in
Business Administration is what
you’re looking for. It’s a mini MBA
comprising of four core modules
of the MBA programme.
Additionally, this innovative mini
MBA gives you the chance, after
completing the four required
courses, to decide between recei-
ving an internationally recognised
Post Graduate Certificate in Bu-
siness Administration, or conti-
nuing with the regular University
of Wales MBA at Robert Kennedy
College.
With a smaller financial and time
commitment you can still keep
your aspiration of achieving a
coveted certification within easy
reach.
Programme Details at a Glance
Duration: Minimum 6 months, maxi-
mum 2 years
Delivery Method: 100% Online via ‘Onli-
ne Campus’ with intensive class discus-
sion and collaboration
Ranking: Robert Kennedy College has
been successively listed among the Top
Online MBA’s in the World in Financial
Times 2007 and 2008 Distance Lear-
ning Survey.
Tuition Fees: 5,500 CHF (Swiss Fran-
cs), which include library access, “On-
line Campus” access, graduation fees,
and UoW matriculation fees. Fees are
payable in instalments with no interest
charged. The fee covers all the courses
in the programme.
Not included in these fees are some
textbooks (approx cost 150-300 Swiss
Francs).
Important Notes
After completing the four courses you
can decide either to transfer to the Uni-
versity of Wales MBA at Robert Kennedy
College (and pay the relevant transfer
fees of 9000 CHF payable in interest
free installments AND the 1000 CHF
for the mandatory residency) or exit
with the internationally recognised Post
Graduate Certificate in Business Admi-
nistration awarded by the Federal Uni-
versity of Wales. You cannot receive two
awards (The PGC + the regular MBA).
The award is a “Post Graduate Certifi-
cate in Business Administration”. Mini
MBA is just a brand name to differentia-
te this programme and will not be spe-
cified on the certificate or the transcript
of academic records.
Selectivity Ratio: 60% of the applicants
are invited for an admission interview.
Out of 7 applicants, one is admitted to
the PGC in Business Administration.
Terms: Three terms per year (Winter,
Spring and Autumn)
Accreditation: This Programme is Va-
lidated and Awarded by the University
of Wales. After successfully completing
your studies at the Robert Kennedy Col-
lege, you will receive a degree from the
University of Wales, which is duly accre-
dited by the British Government by me-
25
 ans of a Royal Charter. University of Wa-
les degrees are recognised worldwide.
For more details about this you can visit
the main University of Wales website at
www.wales.ac.
Admission Requirements
Applicants for the RKC Post Graduate
Certificate in Business Administration
must have the following:
Either:(minimum entry qualifications)
a) A degree or postgraduate qualifica-
tion in business, awarded by a re-
cognised U.K. academic body or its
equivalent according to the British
Council Education Guide, together
with appropriate experience of at
least 2 years in a management po-
sition;
or
b) Such professional qualifications as
may be deemed by the University of
Wales as equivalent, together with
appropriate experience of at least 3
years in a management position;
or
c) A Bachelor degree in a non-business
field and at least 5 years of business
related experience in a management
position,
or
d) A candidate without the necessary
academic qualifications may offer as
26
an admission qualification, evidence
of a minimum of 5 years appropriate
experience (normally managerial ex-
perience). Such a candidate may be
admitted if deemed by the University
of Wales, on advice from the Dean
of School, to be capable of both suc-
ceeding on and contributing to the
course.
Admission applications must be accom-
panied with a certificate of competency
in the English language from a recogni-
zed institution or programme. English
language requirements for non-English
speaking students are a minimum IELTS
score of 6.5 or minimum TOEFL score of
600, or other evidence of English lan-
guage abilities at this level.
Progamme Outline
The mini-MBA requires you to complete
8 courses plus a final project. The Onli-
ne MBA programme consists of the fol-
lowing modules:
Power Learning for Managers (not-for-
credit module)
Four taught modules
4 core subjects - mandatory
I Organisational Behaviour
II Financial Management
III Entrepreneurship
IV Marketing Management

Power Learning For Managers
(not-for-credit module)
The prelude to your mini-MBA program-
me is our PLM module. As a roadmap to
your journey, this module provides you
with the essential skills to success in
the mini-MBA with a wide array of power
learning tools for today’s business ma-
nagers. This course differs slightly from
the others because, in preparation for
the first core module, you have more fle-
xibility on your assignment and schedu-
le: this course starts every month and
lasts four to six weeks.
Among the unique set of outcomes pro-
vided during this module we can count
writing for business, managing your
time and career effectively, becoming
a successful manager, solving business
problems and achieving superior perfor-
mance in a virtual team.
In addition to these managerial con-
cepts we will also gently introduce you
to the assessment system and the case
method. You will have access to sample
assignments with clear do’s and don’ts
to ensure your personal success in the
mini-MBA.
Organisational Behaviour
The way people are managed within or-
ganisations plays a paramount role in
corporate success. In a fast changing
organisational landscape, we take into
account impacting factors like social,
technological, economic, environmen-
tal, political and legal considerations.
With a variety of real life case studies,
you will be asked to make decisions,
which will inevitably influence the (work)
life of your employees.
These are of course, backed by the core
taught concepts, which feature: group
dynamics, motivation and leadership,
group behaviour, communication, po-
wer, conflict and prejudice in the wor-
kspace, organisational culture and how
to manage and understand change wi-
thin the organisation.
This course is led by Prof. Benedicta
Lusk, an MBA graduate of the Peter F.
Drucker School of Management.
Course Descriptions
The University of Wales
Post Graduate Certificate
in Business Administration
(Mini MBA)
Entrepreneurship
Dean Costa will unveil to you the mar-
vels of creating and managing your own
enterprise. But this course isn’t meant
to be of exclusive interest to entrepre-
neurs or budding business owners. It
will help you better understand your
role, and (why not?) open to you the pos-
sibility of starting your own business, if
you haven’t already done so.
Topics like entrepreneurship redefined,
the dark side of entrepreneurship, bud-
geting, fast tracked business growth,
strategic marketing, capital raising stra-
tegies, management control and creati-
ve innovation make this course a valua-
ble component of your mini-MBA.
Enriched with videos from the Sloan
School of Management at the MIT and
by a business plan competition that
forms the final assessment, this course
is set to provide you with a stimulating
and challenging experience.
Financial Management
Business is about profit and there can
only be sustainability with a proper
knowledge of effective financial mana-
gement.
Oxford and Harvard Business School
graduate Prof. David Duffill will expand
and reinforce your knowledge of finan-
cial accounting, management accounts,
budgeting and financing.
Once again, the course leader isn’t just
crunching numbers but will link every
topic to real financial situations where
you, as the manager in chief, have to as-
sess the financial performance of suc-
cessful corporations and develop sharp
analytical skills with tools like decision
tree analysis.
Financial Management is about succes-
sful financial results and at the end of
this course you will not only know the
basics, but you will be in the position to
master each component of superior fi-
nancial management and analysis.
Marketing Management
You will reinvent the airline business,
redefine the boundaries of retailing,
manage the sales of an online compu-
27
 Course Descriptions
The University of Wales
Post Graduate Certificate
in Business Administration
(Mini MBA)
ter mega store, and learn how to focus
on your customer. Seems like a bold
prediction, but it is just the content of
marketing management directed by a
marketing management extraordinaire:
Michelle Schaefer.
The teaching of market segmentation,
environment, research, innovative sa-
les system, international marketing and
policy planning and implementation will
make sure that your view of marketing
will never be the same. A concrete mar-
keting plan for your company or your
own business will be your final asses-
sment, providing you with flexibility and
effective learning results, which you can
assess and apply in no time.
Aims and Learning Outcomes
The Post Graduate Programme in Busi-
ness Adminstration at RKC is a genera-
list programme that provides professio-
nals with the education they will need in
challenging and demanding positions. It
aims to produce qualified professionals
equipped with the full range of skills ne-
eded to lead successful businesses in
a global environment characterised by
constant change.
The overall design aims of the PGBCA
programme are to:
Provide an underpinning of both the
knowledge and skills needed by senior
managers at the strategic management
level so that students can contribute to
28
and improve the achievement of their
organisation’s strategic objectives;
Provide an analytical and multi-per-
spective framework, to enable students
to recognise, identify and evaluate key
management issues which critically im-
pact organisational performance and
strategic direction;
Enhance the student’s ability to integra-
te into the strategic thinking, direction
setting, planning and operation of the
organisation;
Provide an opportunity for participants
to make a contribution to the body of
knowledge and understanding in the
area of strategic management;
Encourage holistic thinking within the
areas of Management and Business.
Learning Outcomes
On completion of the programme, stu-
dents should be able to demonstrate:
Knowledge, understanding and skills
appropriate to effective performance
at senior management level in the fol-
lowing areas Marketing Management
Organisational Behaviour An under-
standing of the context within which
strategic activity occurs and its role in
achieving organisational objectives;
Contribution to organisational success
by developing, delivering and managing
high quality personnel and develop-
ment policies.
 The University of Wales
Post Graduate Certificate in Advanced
Management for Bankers Exclusively at Robert Kennedy College

The banking industry faces an era of sed attention of a small Swiss Priva-
continuing change. New technologies, te College and the wide recognition
new regulations, new customer expec- of UK’s second largest State Univer-
tations, and the decreasing importance sity.
of geography in competition, all affect The tuition fees can be paid in interest-
the fortunes of each institution. This free installments. You can even achieve
program is designed to meet the conti- the certification without a sponsor.
nuing education needs of banking exe-
cutives to ensure they keep pace with Why Do You Need A Course In Advan-
the risks and opportunities of these ced Management For Bankers?
changes. In a very competitive working envi-
With myriad of certifications from mul- ronment such as the banking world,
tiple institutions, the Advanced Mana- knowledge plays a very important role.
gement for Bankers (AMB) qualification While the internal bank training covers
at Robert Kennedy College is differen- aspects like products development, re-
tiated with a set of distinctive characte- gulations, financial systems and pretty
ristics: much everything on traditional banking
very well, this programme is focused on
a) It is one of the few University based management.
qualification for bankers. It is awar- The course tells you how to effectively
ded by the University of Wales, the succeed in your strategy, in leading your
second largest British University in team, and achieving superior perfor-
terms of full time students, and as mance, on both a personal and organi-
such it is recognized worldwide. zational level.
b) It is focus is on advanced manage- The Post Graduate Certificate in Advan-
ment, not on finance, or the techni- ced Management for Bankers is an ide-
cal aspects of banking. It is meant al way to consolidate your credentials,
to give you the tools to fulfill the re- both on a pre or post MBA level.
quirements of leadership positions
in the banking industry, to think
through the overall strategic aims of
your bank, or how to make your unit,
branch or department successful. It
will also put you in a better position
to develop a more thorough under-
standing of client needs.
c) It is delivered via online learning.
The only optional residential require-
ment is a 3 day “The Art of Banking”
executive course. If you have alre-
ady completed this Art of Banking
course, you can continue toward
your Post Graduate Certificate with
the full benefits of our innovative on-
line delivery method, with minimal
disruption to your career.
d) It is cost and content competitive.
With professors graduated from
some of the world’s finest business
school including Oxford University,
Harvard Business School, Stanford
University and New York University,
you will benefit from the personali-

29
 We welcome applicants, who are highly
motivated to achieving new heights in
their banking careers.
Previous Participants in the Art of Ban-
king Executive Course (June 2006)
100% of the participants would recom-
mend the course to colleague, 20%
of the participants rated the course
“good”, 80% of the participants rated
the course as “very good”
Programme Details at a Glance
Duration: 6 to 12 Months
Award: Post Graduate Certificate in Ad-
vanced Management for Bankers
Accreditation: The programme is vali-
dated by the University of Wales, which
is duly accredited by the British Gover-
nment by means of a Royal Charter. The
UOW certificate is recognized worldwi-
de.
Cost: For Art of Banking Alumni 4000
CHF (Swiss Francs)
For non-AOB alumni 5000 CHF (Swiss
Francs). The cost includes online ma-
terial, University of Wales matriculation
and graduation fee and tuition for all
the four modules.
30
Special rates are available if you join
with a colleague from the same institu-
tion. The tuition fees are payable in in-
stalments without any interest:
Sample Payment Plan
Deposit when you start: 1000 CHF
(Swiss Francs); every month for the fol-
lowing five months, you pay 600 CHF
(Swiss Francs).
Programme Modules
Four Modules
You can take 2 modules within the
same trimester (e.g 2 modules in a term
and finish in 6 months) or proceed at a
1 module per term (e.g. 4 modules in 4
trimesters)
Module 1 Organizational Behaviour
Module 2 Investment Management
Module 3 The Art of Banking
Module 4 Strategic Management

There are no average courses within our
Post Graduate Certificate in Advanced
Management for Bankers programme.
We are bound to provide an outstand-
ing learning experience and there isn’t
a better way to achieve this aim than
with outstanding courses. Not only have
these been carefully crafted by profes-
sors graduated from the best business
schools (like Oxford University, Harvard
Business School, New York University
and Wharton just to give you a glimpse)
but also they are all meant to make you
a more successful and efficient man-
ager.
There are also no old fashion exams in
our courses but real life case studies
and essays, which let you think critically
about your company, and your own ca-
reer.
All this might seem too glossy but there
is one catch: we don’t accept average
candidates and only individuals as out-
standing as our values can find their
way toward admission at the Robert
Kennedy College.
Power Learning For Managers
(not-for-credit module)
The prelude to your AMB programme is
our Power Learning for Managers mod-
ule. As a roadmap to your journey, this
module provides you with the essential
skills to success in the AMB with a wide
array of power learning tools for today’s
business managers. This course dif-
fers slightly from the others because,
in preparation for the first core module,
you have more flexibility on your assign-
ment and schedule. This course starts
every month and lasts four to six weeks.
Among the unique set of outcomes pro-
vided during this module we can count
writing for business, managing your
time and career effectively, becoming
a successful manager, solving business
problems and achieving superior perfor-
mance in a virtual team. In addition to
these managerial concepts, we will also
gently introduce you to the assessment
system and the case method. You will
have access to sample assignments,
with clear do’s and don’ts to ensure
Course Descriptions
The University of Wales
Post Graduate Certificate
in Advanced
Management for Bankers
your personal success in the AMB.
The Art of Banking
An ancient Chinese master; an immi-
nent battle; an overwhelming victory or
a tragic defeat? Based upon Sun Tzu’s
“The Art of War” this course lead by
Dean Costa will increase your knowl-
edge in areas like leadership, competi-
tive assessment, decision making and
execution, and more essentially how to
assess and build a long lasting competi-
tive strategic advantage.
If banking is at times similar to a war,
this course is about winning. And not a
simple victory, but winning the banking
war without fighting any battles.
Investment Management
(with optional residency in Zurich)
With over 30 years of experience in the
field Dr. Roy Damary M.A. (Oxford), MBA
(Harvard Business School, Baker Schol-
ar) introduces you to the world of suc-
cessful investments.
Investment Management is designed
around six axes:
Basic concepts: risk/reward, volatility,
yield curves, exchange rates, spreads,
carry, Libor and other key interest rates,
liquidity
Investment instruments: equities, fixed-
income, money markets, derivatives,
options and real property. Primary ver-
sus secondary markets
The various actors: banks, brokers, fund
managers, hedge funds, private equity/
venture capital
The authorities: central banks, Minis-
tries of Finance/National Treasuries,
regulatory authorities, sovereign invest-
ment funds
Macro-economic concepts: balance of
payments, inflation, global rebalancing,
exchange rates and reserve currencies
Building a portfolio: the mix of securi-
ties of currencies to reflect risk/reward,
time horizon and degree of liquidity
Students successfully completing the
module will be able to make basic invest-
ment decisions for their own account or
for their business. They will also master
the technical concepts and terminology
to be able to draw maximum benefit
31
 Course Descriptions
The University of Wales
Post Graduate Certificate
in Advanced
Management for Bankers
from their specialist advisers.
Organisational Behaviour
The way people are managed within or-
ganisations plays a paramount role in
corporate success. In a fast changing
organisational landscape, we take into
account impacting factors like social,
technological, economic, environmen-
tal, political and legal considerations.
With a variety of real life case studies
you will be asked to make decisions,
which will inevitably influence the
(work) life of your employees. These are
of course backed by the core taught
concepts which feature: group dynam-
ics, motivation and leadership, group
behaviour, communication, power, con-
flict and prejudice in the workspace,
organisational culture and how to man-
age and understand change within the
organisation.
This course is led by Prof. Benedicta
Lusk, an MBA graduate of the Peter F.
Drucker School of Management.
Strategic Management
Do you really think strategically? Is your
strategy sustainable and well formu-
lated? How would you implement your
newly formulated strategy?
You might discover that you didn’t really
know the answers to these questions
until the end of this course. Prof. Da-
vid Duffill will be glad to provide crystal
clear explanations to all these ques-
tions.
Not only will you learn about strategy
formulation context, content, and its ef-
fective implementation. You will also be
exposed to failures like the one of En-
ron with the award winning video case
produced by the Darden School of Man-
agement. Successful strategies like the
ones of Ryanair, Kellogg, and Monsanto
as well as traditional analytical tools like
32
Porter’s five forces model will serve as
platform for your endeavours at inno-
vative thinking. As they say, “There is
only one thing worse than no strategy: a
badly formulated or executed strategy.”
As this will be the last course of your
AMB, we will go the extra mile to ensure
your complete understanding of effec-
tive, innovative and sustainable busi-
ness strategies.
Aims
The overall design aims of the Post
Graduate Certificate in Advanced Man-
agement for Bankers programme are to:
‘ Provide an underpinning of both
the knowledge and skills needed
by managers in the field of Inter-
national Management and Strate-
gic Management, so that students
can contribute to and improve the
achievement of their organisation’s
strategic objectives.
- Provide an analytical and multi-per-
spective framework, to enable stu-
dents to recognise, identify and eval-
uate key management issues, which
critically impact on organisational
performance and strategic direction
in the context of International Bank-
ing.
- Develop the students’ ability to anal-
yse banking management issues of
relevance to International Banking
by undertaking critical evaluation
and appraisal appropriate experi-
ence (normally managerial experi-
ence).
- Provide an opportunity for partici-
pants to make a contribution to the
body of knowledge and understand-
ing in the area of Advanced Manage-
ment for Bankers;

Intended Learning Outcomes
– Programme Completion
On completion of the Post-Graduate
Certificate in Advanced Management
for Bankers programme successful stu-
dents should be able to demonstrate:
- A systematic understanding of rele-
vant knowledge about management
and its external context;
- The application of relevant knowl-
edge to a range of complex situa-
tions taking account of Management
techniques and their relationship
and interaction with other areas of
the business or organisation;
- A critical awareness of current is-
sues in banking management which
is informed by leading edge research
and practice in the field;
- An understanding of appropriate
Management techniques sufficient
to allow detailed investigation into
relevant business and management
issues;
- Ability to acquire and analyze data
and information, to evaluate their
relevance and validity, and to syn-
thesize a range of information in the
context of new situations;
- Conceptual understanding that en-
ables the student to evaluate the
rigour and validity of published re-
search and assess its relevance to
new situations;
- Extrapolate from existing research
and scholarship to identify new or
revised approaches to practice.
- Ability to conduct research into
banking management issues that
requires familiarity with a range of
business data, research sources
and appropriate methodologies, and
for such to inform the overall learn-
ing process; Ability to communicate
effectively both orally and in writing,
using a range of media.
Course Descriptions
The University of Wales
Post Graduate Certificate
in Advanced
Management for Bankers
Admission Requirements
Applicants for the RKC Post Graduate
Certificate in Advanced Management
for Bankers must have the following:
Either:
a) A degree or postgraduate qualifi-
cation in business, awarded by a
recognised U.K. academic body or
its equivalent according to the Brit-
ish Council Education Guide;
or
b) Such professional qualifications as
may be deemed by the University of
Wales as equivalent;
or
c) A Bachelor degree in a non business
/ non banking field;
or
d) A candidate without the necessary
academic qualifications may offer as
an admission qualification, evidence
of a minimum of 3 years appropriate
experience (normally managerial ex-
perience). Such a candidate may be
admitted if deemed by the University
of Wales, on advice from the Dean
of the School, to be capable of both
succeeding on and contributing to
the course.
In addition to these qualifications, the
candidate must have at least 2 years of
banking related experience.
Admission applications must be accom-
panied with a certificate of competency
in the English language from a recog-
nized institution or programme. English
language requirements for non-English
speaking students are a minimum IELTS
score of 6.5 or minimum TOEFL score of
600, or other evidence of English lan-
guage abilities at this level.
33
 The University of Wales Post Graduate
Certificate in Project Management
Exclusively at Robert Kennedy College
We are looking for students
anxious to enhance their
current knowledge with a
Post Graduate Certificate in
Project Management from
the second largest British
University: The University of
Wales.
The 35 places in this pro-
gramme are reserved for ta-
lented, motivated, innovative
and enthusiastic individuals
who are willing to take up
positions of leadership.
34
Are you ready for the challenge?
If you are, you might be precisely the
person we are looking for.
In today’s competitive environment,
every major organization is looking to
hire and retain managers who are able
to execute projects on time and within
a budget.
With myriad certifications from multi-
ple institutions offering certification,
the Post Graduate Certificate in Project
Management (PMG Project Manager
Graduate) at Robert Kennedy College is
differentiated by a set of distinctive cha-
racteristics:
a) It is one of the few University based
qualifications for project managers,
and is awarded by the University of
Wales, the second largest British
University, and as such it is recogni-
zed worldwide.
b) It has a practical orientation with
real life case studies. In lieu of fo-
cusing on traditional exams, it is as-
sessed through assignments which
are directly relevant to your current
career and existing projects.
c) It is delivered entirely via online lear-
ning. You can achieve your Post Gra-
duate Certificate in Project Mana-
gement with the full benefits of our
innovative online delivery method,
with minimal career disruption.
d) There is no need to travel for exams
or assessment: every assessment
can be delivered online.
e) It is cost and content competitive.
With professors who have graduated
from some of the world’s finest colle-
ges including Oxford University, Har-
vard Business School, Stanford Uni-
versity and New York University, you
will benefit from the personalised
attention of a small Swiss Private
College and the wide recognition of
UK’s second largest State University.
The Cost of the programme can be
paid in interest-free installments. In
this case you can even achieve the
certification without a sponsor.
Why Do You Need A Course
In Project Management?
In a very competitive working environ-
ment such as the management world,
knowledge plays a very important role.
While internal training covers some
areas of project management, our Post
Graduate Certificate in Project Mana-
gement allows you to certify your know-
ledge in the field from the UK’s second
largest University.
Programme Details at a Glance
Duration: 6 to 12 Months
Award: Post Graduate Certificate in
Project Management (PMG Project Ma-
nagement Graduate)
Accreditation: The programme is va-
lidated by the University of Wales. The
final certificate is awarded by the Fe-
deral University of Wales, which is duly
accredited by the British Government by
means of a Royal Charter. The UOW cer-
tificate is recognized worldwide.
Cost: 5000 CHF (Swiss Francs) The cost
includes online material, University of
Wales matriculation and graduation fee
and tuition for all the four modules.
Special rates are available if you join
with a colleague from the same organi-
zation.
The tuition fees can be paid in interest-
free installments: Sample Payment Plan
Deposit on starting: 1400 CHF (Swiss
Francs) and pay every month for six
months 600 CHF (Swiss Francs).
PROGRAMME CONTENT
Four Modules
You can take 2 modules within the
same trimester and finish in 6 months
or proceed at a 1 module per term and
finish after 4 trimesters
Module 1. Contemporary Project Mana-
gement
Module 2. The strategic Context of
Project Management
Module 3. Project Planning and Control
Module 4. Defining Excellence in Project
Management

Contemporary Project Management
The aim of the module is to develop an
understanding of the evolution of con-
temporary project management, and to
offer a theoretical and practical perspec-
tive on critical factors for the successful
management of projects, providing par-
ticipants with a comprehensive insight
into the realities of project management
processes in a variety of contemporary
organisational settings.
The Strategic Context
of Project Management
The aim of the module is to offer a theore-
tical and practical perspective on critical
factors or successful strategic manage-
ment of projects, and to provide partici-
pants with a comprehensive insight into
the realities of project management. This
would enable participants to identify best
practices to provide a source of competi-
tive advantage
Project Planning and Control
The principles of project management
are applicable at all levels of the project
hierarchy, ranging from individual work
packages through to the provision of a
single point of responsibility on behalf of
the client.
Different techniques and skills are ap-
plicable at different levels. At the work
package level, the emphasis will lie in en-
suring on-site production within specified
constraints of time, cost and quality. At
the strategic level, the emphasis will lie in
managing the evolving interface between
the client and the project.
Irrespective of the level of application,
effective project management depends
upon a blend of the appropriate techni-
ques and advanced behavioural skills.
The aim of the module is to provide stu-
dents with the ability to select the appro-
priate methodologies to structure pro-
blems on the conceptual level
Defining Excellence
in Project Management
Monitoring and evaluation are an integral
part of each phase/step of the project
life cycle. There must be measurable go-
Course Descriptions
The University of Wales
Post Graduate Certificate
in Project Management
als when the project is defined and me-
asurable milestone in the project plan.
During the implementation of the plan,
monitoring will show to what extent one
has reached the goals and targets. At the
close of the project, the evaluation can
be expressed in terms of predetermined
and accomplished goals.
The success of project management re-
quires achievement of an accepted ‘end-
state’ as defined in the approved project
plan.
This module introduces appraisal metho-
dologies and skills in project evaluation
and review, project termination and han-
dover.
Aims
The overall design aims of the Post Gra-
duate Certificate in Project Management
programme are to:
- Provide an underpinning of both the
knowledge and skills needed by ma-
nagers in the field of project manage-
ment, so that students can contribute
to and improve the achievement of
their organisation’s strategic objecti-
ves.
- Provide an analytical and multi-per-
spective framework, to enable stu-
dents to recognise, identify and eva-
luate key management issues, which
critically impact on organisational
performance and strategic direction
in the context of project management.
- Provide an opportunity for partici-
pants to make a contribution to the
body of knowledge and understan-
ding in the area of Project Manage-
ment.
- Encourage holistic thinking within the
areas of Project Management.
- Provide students with a stimulating,
educational and professional pro-
gramme of study to develop compe-
tent, versatile, enterprising, and self-
reliant managers.
- Motivate and equip students to play a
leading role in project management,
and engage effectively in improving
the process through which compa-
nies, practices and projects are ma-
35
 Course Descriptions
The University of Wales
Post Graduate Certificate
in Project Management
naged.
- Provide a balanced mix of challenge
and support as students build and
place in context their knowledge
base, understanding, and skills; and
offer opportunities to re-evaluate the-
se in new contexts and in the light of
additional evidence.
Intended Learning Outcomes
' Programme Completion
On completion of the Post-Graduate Cer-
tificate in Project Management program-
me, successful students should be able
to demonstrate:
- A systematic understanding of rele-
vant knowledge about Project Mana-
gement and its external context.
- The application of relevant knowledge
to a range of complex situations ta-
king account of Project Management
techniques and their relationship and
interaction with other areas of the bu-
siness or organization.
- A critical awareness of current issues
in project management which is in-
formed by leading edge research and
practice in the field.
- An understanding of appropriate
Project Management techniques suf-
ficient to allow detailed investigation
into relevant business and manage-
ment issues.
- Conceptual understanding that ena-
bles the student to evaluate the rigour
and validity of published research,
and assess its relevance to new situa-
tions.
- Ability to conduct research into project
management issues that require fa-
miliarity with a range of business /
organisational data research sources
and appropriate methodologies, and
for such to inform the overall learning
process.
- Ability to communicate effectively
both orally and in writing, using a ran-
ge of media.
- To apply variance and unpredictabili-
ty within projects and integrate work
into the context of the wider econo-
mic, market and social environment
in relation to professional practice;
36
- To recognise the role of ethical and
value judgments in social, economic
and technological contexts, and iden-
tify their source, effect and use in
arriving at sustainable decisions and
ethical solutions;
- To synthesise information from diffe-
rent sources and disciplines and ap-
ply it in innovative ways, postulating
realistic solutions to current limits of
understanding.
Admission Requirements
Applicants for the RKC Post Graduate
Certificate in Project Management must
have the following:
Either: (minimum entry qualifications)
a) A degree or postgraduate qualifica-
tion in business, awarded by a reco-
gnised U.K. academic body or its equi-
valent according to the British Council
Education Guide;
or
b) Such professional qualifications as
may be deemed by the University of
Wales as equivalent, together with
appropriate experience of at least 3
years in a management position;
or
c) A Bachelor degree in a non business
/ IT field and at least five years of bu-
siness or IT related experience in a
management position,
or
d) A candidate without the necessary
academic qualifications may offer as
an admission qualification, evidence
of a minimum of 5 years appropriate
experience (normally managerial ex-
perience). Such a candidate may be
admitted if deemed by the University
of Wales, on advice from the Dean of
School, to be capable of both succee-
ding in and contributing to the course.
Admission applications must be accom-
panied with a certificate of competency
in the English language from a recogni-
zed institution or programme. English
language requirements for non-English
speaking students are a minimum IELTS
score of 6.5 or minimum TOEFL score of
600, or other evidence of English langua-
ge abilities at this level.
 Board of Academic Governors
Prof. Robert Dixon, Chair
Professor Dixon is the Chair of the Bo-
ard of Studies of the University of Dur-
ham Business School and the Chair of
our Board of Academic Governors.
He has 14 years teaching and rese-
arch experience at Newcastle Business
School, University of Northumbria, ha-
ving previously spent a short time in re-
search at Sunderland Business School.
His consultancy clients include the Go-
vernments of Zambia, Kenya and Tanza-
nia. His private sector clients have inclu-
ded BT, WH Smith and Schlumberger.
Professor Dixon’s special interests in-
clude Financial management, manage-
ment accounting, performance measu-
rement and control.
He teaches finance and management
accountancy on MBA programmes.
Professor Dixon’s recent research and
publications are in the areas of ventu-
re capital, strategic management ac-
countancy, activity based costing, blood
product costing.
He is currently researching Health Servi-
ce finance and control, and accounting
issues in Africa and Eastern Europe.
Professor Dixon is a specialized consul-
tant in financial management and ma-
nagement accounting areas.
Dr. Michael Pfeifer, Vice Chair
Dr. Michael Pfeifer, M.B.L.-HSG is a Part-
ner of Vischer, one of the Swiss leading
law firms.
Dr. Pfeifer has specialized in Swiss and
International Tax Law, Commercial and
Corporate Law, Litigation, and Com-
pliance. Educated at the University of
Basel (lic. iur., 1973; Dr.iur., 1978 ),he
pursued additional studies at the Freien
Universität Berlin and at the University
of St. Gallen, HSG (M.B.L., 1996).
He worked as an associate with the New
York office of Davis Polk & Wardwell and
with the law offices of S.G. Archibald
(Paris). He is a Lecturer for company
law at the University of St. Gallen and
at the University of Basel. He is a mem-
ber of the arbitration body of the autho-
rity regarding compliance with money
laundering regulations, established by
the Swiss Bar Association. He is also a
member of the board of directors of se-
veral Swiss companies.
Prof. Brynmor Keith Lewis
Professor Keith Lewis is the program-
me leader for the fast track executive
Masters in Strategic Marketing at Gre-
enwich University. He developed the
programme 12 years ago when it was
quite unique in providing an academic/
practical programme for busy executi-
ves.
Before joining the University sector he
worked in advertising, sales and marke-
ting for 18 years rising to the position
of Marketing Director. Most of his career
was with US Multinational Corporations.
Since taking up a position in education,
Professor Lewis has taught a range of
programmes from undergraduate to
master’s levels. He also works for pro-
fessional bodies such as The Charted
Institute of Marketing in the UK, Ma-
laysia, Singapore, Hong Kong, Sri Lan-
ka and Indonesia. For several years he
has been a visiting lecturer in Business
Schools in France and Germany. He has
been External Examiner at several Bri-
tish Universities and is at present Chief
Examiner at the Association of Business
Executives. Professor Lewis is also the
author of several books in his speciali-
sed subject of International Marketing.
He holds a B.Sc. (Hon) from the Univer-
sity of Wales at Swansea and an Advan-
ced Diploma in Management from the
University of Oxford.
37
 Key Faculty Members
Prof. David Y. Costa, Dean
Professor David Costa is one of the
founders of Robert Kennedy College
and Dean of Faculty. In his capacity as
Dean, Professor Costa oversees the fa-
culty review process and several of the
academic programmes of the college.
Dean Costa is a Fellow of the Wharton
School, University of Pennsylvania.
After graduating with a degree in Jewish
Studies, Dean Costa read law at the
School of Law of the University of Nor-
thumbria, Newcastle and graduated
with an LL.M degree.
He has complemented his legal stu-
dies with the Advanced Project Mana-
gement Program, Stanford University,
from which he graduated with the wide-
ly respected title of Stanford Certified
Project Manager.
He then expanded his knowledge of
business through the Entrepreneurship
Development Programme of the Sloan
School of Management, Massachusetts
Institute of Technology. Additionally,
Professor Costa attended an MBA pro-
gram at the Queen Margaret University
in Scotland.
Professor Costa’s fields of interest are
banking management, relationship
marketing and entrepreneurship.
Dean Costa is the author of the newly
published book “The Art of Banking: Do-
minate the banking landscape and win
the war without fighting a battle”.
Dr. Roy Damary, Head of Business
Studies, Director of Doctoral Program
Dr. Damary holds M.A. in Engineering
Science with First Class Honours from
Oxford University (1966) and M.B.A.
with High Distinction from Harvard Bu-
siness School (1974).
While pursuing his full-time career as
a business consultant (Technomic Con-
sultants SA, Geneva), he achieved his
own Ph.D. from Lausanne University in
2000. (His thesis dealt with the reforms
in Russia and the emergence of modern
business practice there).
Dr. Damary combines a long experience
in practical consultancy and running his
own business, with academic manage-
38
ment and teaching experience in mar-
keting, accounting and finance, and en-
trepreneurship. This dual nature of his
professional experience and his multi-
disciplinary academic background,
combined with his personal experience
of preparing a doctorate while working
full time, allows him to marry the acade-
mic and pragmatic aspects of business
and research as they apply to doctoral
studies.
Over the period 1986 to 1994, Dr.
Damary was engaged in university te-
aching and program management at
Webster University, Geneva. He ran the
MBA and other business programmes,
and taught business, marketing, ac-
counting and finance courses.
His business consultancy has been bu-
ilt around industrial marketing consul-
tancy, with more recent responsibilities
in financial market analysis and the
creation of business enterprises. He is
Economic Adviser to Bridport Investor
Services, a Geneva based, fixed-income
broker and consultancy.
Dr. John Azzi,
Emeritus Professor of Tax Law
Dr. Azzi, member of the New South Wa-
les Bar, earned his SJD, Doctorate of
Juridical Studies from the University of
Sydney.
He was formerly a lecturer in law at the
University of New South Wales.
He is a Barrister, a fellow of the Interna-
tional Institute of Public Finance and is
a former Senior Researcher with the In-
ternational Bureau of Fiscal Documen-
tation, Amsterdam.
He has extensive practical and teaching
experience in the fields of Commercial
Law and International Taxation Law, and
has published widely in leading Austra-
lian and international law journals.
Prof. David Duffill, Professor
of Financial Management
Professor Duffill has an MA in Engine-
ering Science from Oxford University
(1967) and MBA from Harvard Business
School (1977), and is a Member of the
British Institute of Marketing.
He had been a professional consultant
for almost 20 years, when in 1997 the
company in which he was a partner was
sold to Renaissance Solutions of the
USA. Two years later, Professor Duffill
and three colleagues left Renaissan-
ce to start TCI Consulting, a “virtual”
consultancy that specialises in helping
clients by providing strategy inputs and
business intelligence for their strategic
planning process.
While Professor Duffill’s main industrial
recent focus has been in the healthca-
re, automotive and construction mate-
rials markets, his experience covers a
broad range of industrial and service
organisations. A substantial part of his
current consulting activity is in com-
petitive intelligence, including helping
clients to benchmark their cost position
against key competitors.
Michelle Schaefer,
Lecturer in Management
Michelle Schaefer earned a Bachelor
of Science in Business Management,
magna cum laude, from Maryville Uni-
versity-St. Louis (1996) and a Masters
of Business Administration, magna cum
laude, through the University of Phoe-
nix’s on-line degree program (1999).
While pursuing both degrees, Michel-
le also actively pursued her full-time
career in sales and marketing admini-
stration and management. Michelle’s
gained practical experience through the
telecommunications and manufactu-
ring industries in various roles of increa-
sing responsibility. She has successfully
applied this practical experience to her
teaching in coursework including busi-
ness communication, marketing, busi-
ness ethics, and strategic management.
Professor Benedicta Lusk,
Lecturer in Management
Professor Benedicta Lusk, Founding
Member of Lusk, Paul & Associates,
L.L.C., is an entrepreneur, strategist
and executive coach. She is recogni-
zed for her exceptional facilitation and
relationship building skills at all levels
of organizations, especially the execu-
tive branch. Professor Lusk brings over
fifteen years of executive experience
championing real lasting business im-
provement by changing how people
view and run their business. Professor
Lusk’s experience, international and
national, spans the defense, industrial
and commercial business sectors with
significant accomplishments in Orga-
nizational Behaviour, program mana-
gement, strategic planning, business
and marketing management, executive
coaching, and profitability turnaround.
She adds significant expertise in infor-
mation technology both from a strategic
as well as an operational standpoint.
Professor Lusk’s strategic partners in-
clude Economic Development Agencies,
Elected Officials, Chambers of Com-
merce and Federal Departments and
Agencies. She has received numerous
awards for her contribution to the Eco-
nomic Development Agencies success
in creating and retaining business in the
Southern California Region. She serves
on the Board of Directors for the Inland
Valley Economic Development Agency.
Professor Lusk has earned her Executi-
ve Masters of Business Administration
Degree from The Peter F. Drucker and
Masatoshi Ito Graduate School at Cla-
remont Graduate University and holds
a BS in Management and Organization
Behaviour form the University of La Ver-
ne, in California. Professor Lusk holds a
teaching credential from the LACOE.
Prof. Jean-Marc Allain, Professor
of Business Administration,
MBA Programme
Professor Jean-Marc Allain has held se-
veral key positions of senior leadership
within high technology and professional
services companies.
An expert in Information Technology and
Electronic Security, he has worked in se-
veral countries throughout the world.
He graduated Summa Cum Laude with
Bachelor and Master of Business Ad-
ministration degrees in International
Trade and Finance from Baker College,
Michigan, USA.
He has also earned a Bachelor of Scien-
ce Degree with High Honors from the
Rochester Institute of Technology.
Prof. Diana Derval, Professor
of Marketing, MBA Programme
Professor Derval, inventor and guru of
“wait marketing”, has gained a 360°
advertising expertise from 15 years wor-
king with advertisers (TomTom, Société
Générale, ALD Automotive, Magasins U,
ViaMichelin), marketing agencies (Ma-
nalee, Purple Guru) and media (TF1 Pu-
blicité).
Author of the book “Wait Marketing”,
Professor Derval has a Masters Degree
in Marketing & Communications and
holds an Executive MBA from ESSEC-
Mannheim Business School.
Founder of Derval Research, Professor
Derval helps companies define and im-
plement winning communications stra-
tegies. She initiated the Wait Marketing
Research Centre – must have tool in
order to communicate at the right mo-
ment at the right place – which offers
exclusive data on customers’ waiting
behaviour gathered in Europe, Africa,
Asia and Northern America.
Professor Derval teaches Marketing at
the University of Wales MBA/Robert
Kennedy School, and gives lectures
and workshops on “wait marketing”
and contextual advertising at other pre-
stigious Business Schools and leading
professional associations. www.wait-
marketing.com
Prof. Freddy J. Nager, Professor
of Marketing, MBA Programme
Professor Nager has nearly two deca-
des of experience in advertising, enter-
tainment, and interactive media. He has
directed projects and campaigns for
Fortune 500 companies and start-ups,
and most recently served as Marketing
Director at Web 2.0 start-up Metacafe.
com.
A writer by training, Freddy began his ca-
reer as Copy Director at MCA Records,
where he launched the label’s first web-
site in 1995 to critical acclaim. He then
moved to ad agency Saatchi & Saatchi
L.A. as senior copywriter on all Toyota in-
teractive projects, including their award-
winning website. He has also worked on
campaigns for Nissan & Infiniti, the NFL
on Fox, Nestlé, National Lampoon, and
numerous new media ventures.
His work has been recognized by Com-
munication Arts, Adweek, Step Insi-
de Design and the One Show, among
others.
Professor Nager received his MBA from
the University of Southern California
and his undergraduate degree from
Harvard University.
Prof. Francois Therin, Professor
of Entrepreneurship
Professor Therin is Associate Professor
at Euromed Marseille Ecole de Manage-
ment in France.
Prior to that, he was at Grenoble Ecole
de Management for 12 years. At Gre-
noble, he was the founding director of
the Center of Technoentrepreneurship,
which aimed at helping innovative start-
ups. Professor Therin teaches Strategic
Management, Technology and Innova-
tion Management in graduate and exe-
cutive programs.
He has also been a pioneer in the de-
velopment of e-learning courses, begin-
ning in 2001.
He has teaching experience in France,
Canada, Poland, Russia, Singapore and
Australia, where he spent a sabbatical
year at the Brisbane Graduate School of
Business. Professor Therin’s research
focuses on learning and innovation in
high-tech small firms.
He has published in several internatio-
nal academic journals and presented in
numerous conferences.
He is also the editor of the International
Journal of Technoentrepreneurship.
Professor Therin holds a Masters in Ma-
nagement from the Toulouse Business
School and a Doctorate in Business
Administration from the University of
Newcastle –Upon- Tyne.
Rolf Wüthrich,
Faculty of Law, Tax Programme
Rolf Wüthrich completed his law studies
at the University of Bern, Switzerland.
39
 Key Faculty Members
After working at the Court of Blanken-
burg, Switzerland and for the law firm
Peter Roost & Partner, Switzerland he
passed his bar exam (Bernischer Für-
sprecher) in November 1998.
In December 1998 he joined the Inter-
national Bureau of Fiscal Documenta-
tion (IBFD) in Amsterdam, the Nether-
lands, where he worked until August
2001 as a research associate respon-
sible for Switzerland and Liechtenstein.
In the academic year 2000-2001 he
also joined the LLM program in Interna-
tional Taxation in Leiden, the Netherlan-
ds.
As from September 2001 he is working
as an associate in the law firm VISCHER,
Attorneys-at-Law and Notaries, in Basel,
Switzerland, specialising in domestic
and international corporate taxation
and tax planning.
He is a member of the following pro-
fessional organizations: International
Fiscal Association, Swiss Branch; Glo-
bal Tax Association, Advokatenkammer
Basel, Basler Juristenverein, Bernischer
Juristenverein.
Various IBFD-publications as well as
articles on taxation in Switzerland have
been written by him.
Dr. Andrew Wilson,
Director of Legal Studies
Dr. Wilson is a US tax and legal consul-
tant with Pirola Pennuto Zei & Associa-
tion in Milan Italy. His areas of practice
include cross border transactions, par-
ticularly U.S. in-bound and out-bound
transactions, and Italian tax consulting.
Before coming to Italy, Dr.Wilson was an
associate attorney with the Washington,
D.C. office of King & Spalding.
He is licensed to practise law in the Sta-
te of New York and the District of Colum-
bia.
He has an L.LM. (In taxation) from New
York University, and graduated summa
cum laude from T.M. Cooley Law School
in Lansing, Michigan.
Dennis Crossen, Lecturer in Management
Dennis Crossen is responsible for stra-
tegic voice-centric conversions for the
40
Global Sales & Services Group at Veri-
zon Business. He is also the Director of
Strategy for the Merton Management
Group. Dennis has successfully partici-
pated on teams for many corporate, go-
vernmental, and commercial customers
during his 25 years in business. During
this period, he was an active strategist
for several corporate mergers. In pre-
vious positions, he was responsible for
vendor and customer relationships in
engineering, strategy, marketing, legal,
and product management divisions.
Dennis is also the former Program Ma-
nager at the NASA Kennedy Space Cen-
ter (KICS contract) where he managed
47 employees of the Advanced Tech-
nology Group and the Administrative
Telephony organization. His team was
responsible for more than 17,000 cu-
stomers.
Since 1981, Dennis has taught and
lectured at numerous international aca-
demic institutions. In 2006, he was an
Alumni Guest at Drexel University’s In-
ternational MBA residency in Budapest,
Hungary.
He has also taught many online classes
including the Mergers & Acquisitions
and Applied Leadership classes at Ro-
bert Kennedy College.
Dennis has been a Guest on Comcast’s’
CN8 “Money Matters Today” and “New-
smakers” U.S. television programs spe-
aking on technology Marketing and on a
Marketing program for Oxford University
in the U.K.
In 2005, Dennis was the Guest Spea-
ker for the Instituto de Liderazgo in Mo-
scow; speaking to Russia’s 2nd largest
cellular provider (Megafon). He has also
been a recurring Guest Speaker at Dre-
xel University ‘s “Industry Perspectives”
BUSN701 course. He has participated
at the Drexel University LeBow College
of Business Capstone MBA review bo-
ard, as well as DeVry University’s Ma-
ster’s in Project Management grading
panel. Dennis was also appointed an
MBA Cohort Leader for Drexel Universi-
ty.
He has taught courses in M&A, Strategic
Technologies, Network Management,
WAN technologies, Communication Sy-
stems, Numbering Systems, Project Ma-
nagement, Probability & Statistics, and
Digital Communications.
Dennis has also been involved in rese-
arch activities and patent research for
the “Biomedical Telemetry System”. He
also worked in the ‘skunk works’ at Bell
Labs where his immediate Manager and
co-worker received 2 Patents (Patent #
4,695,926 – Patent # 4,858,075).
Dennis has extensive copyright publica-
tions in academic areas such as Global
Strategic Management, Business Pro-
cesses, ERP, Organization Analysis, Pro-
fessional Development, Statistical Ap-
plications, Optical Transport, Wireless,
and Electronics.
Dennis is a graduate of Drexel Univer-
sity (Electrical Engineering & MBA),
Oxford University (Computing), and Ge-
orgetown University (International Busi-
ness).
He has also completed Masters Pro-
grams in Project Management at Geor-
ge Washington University.
Dennis is currently active in postgradua-
te research at Harvard University (Com-
putational Mathematics), Drexel Univer-
sity (Information Systems) and Oxford
University in England (Object Oriented
Computation) developing a research
report in Bio informatics (Autism/PDD
Neuroscience). In 2005, he completed
a residency at the Helsinki School of
Economics, Finland.
Dennis holds several professional cer-
tifications including a Six Sigma Green
Belt certification from Villanova Univer-
sity and Network (CCNA) and Design
(CCDA) certifications from Cisco Sy-
stems. He is an active member of the
Project Management Institute (PMI), the
Institute of Electrical and Electronics
Engineers (IEEE), the Anthony J. Drexel
Society, and the Oxford Alumni Associa-
tion of New York.
Dr. Frank Vorhies,
Lecturer in Management
Dr. Frank Vorhies has more than 20
years of international experience as
a sustainability economist. In Johan-
nesburg, he was a senior lecturer in bu-
siness economics at Wits University and
founder of a consultancy group focusing
on conservation and the private sector.
In Nairobi, he was employed by the Afri-
can Wildlife Foundation to work on the
sustainability in the forestry sector un-
der a GEF grant.
In Geneva, Dr. Vorhis established new
global programmes on economics and
business for IUCN-The World Conser-
vation Union. This work included joint
feasibility studies with the International
Finance Corporation on setting up bio-
diversity business investment initiatives
in African and Central Europe.
In Oxford, he was Chief Executive of the
Earthwatch Institute (Europe) and was
responsible for managing a unique part-
nership programme with a group of 40
large multinational corporations, inclu-
ding HSBC, Rio Tinto, British American
Tobacco and Shell.
Most recently Dr.Vohris has followed
his wife’s career back to Geneva and is
working independently. He is currently
supporting the development of two new
sustainable investment initiatives and
advising IUCN on their response to the
Asian tsunami in the tourism sector.
Edwin Christopher Rodin-Brown,
Lecturer in Management
Edwin Brown is a Chartered Accountant
Fellow of the Royal Institute of Charte-
red Accountants in England and Wales
(Equivalent to North American Certified
Public Accountant). He is also a Mem-
ber of Chartered Accountants Auditing,
Management, Taxation and Technology
Institutes.
Dr. Lalit Mohan Pattnaik,
Lecturer in Management
Dr. L. M. Pattnaik at present works as
a Senior Lecturer/ Associate Professor
in a college affiliated to Berhampur Uni-
versity, Orissa, India. He has more than
11 years of teaching experience and
about 15 years of Research Experience.
Apart from this, he also has about 3 ye-
ars of practical experience in the field of
Accounting, Auditing and Taxation.
His areas of interest are the corporate
sector, finance, profitability, accounting,
management to name a few.
He is the author of a book entitled “Cor-
porate Profitability.” A second book
entitled “Financial Analysis and Repor-
ting” is under publication.
Dr. Pattnaik topped the merit list of the
M.Com Exam of Berhampur University
in the year 1989 and secured a gold
medal. He specialized in Accounting
and Finance at the Masters Level. He
also obtained LL.B, M.Phil and Ph.D in
Commerce in 1998 from the same uni-
versity.
Prof. A K Singh Suryavanshi,
Professor of Management
Prof. Suryavanshi’s work over the last
fourteen years blends the corporate
and academic worlds. Presently, he is
‘Director of the R.B. Management Insti-
tute in Delhi, India, where he is also the
Professor of Marketing.
He was formerly the Director of a mana-
gement college – PIMT in India where
he was Professor of Marketing. He was
the Dean at another management col-
lege – GSBA in India, and Professor of
Marketing as well.
He did his Ph. D. in Marketing from
University Business School, India. Prof.
Suryavanshi holds a Master degree in
International Business from Pondicher-
ry University, and is an alumni of Jawa-
harlal Nehru University, Delhi, India.
Prof. Suryavanshi is a Microsoft certi-
fied professional and is a Lead Auditor
(QMS) and an Auditor (EMS). He is also
on the editorial board of AIMS Interna-
tional.
He is a keen researcher, and has pre-
sented papers at leading conferences.
Before shifting to academics, Prof. Su-
ryavanshi worked with global fortune
500 companies and India’s largest bu-
siness house– Reliance Industries Limi-
ted.
Professor Suryavanshi has published
a book called “Caravan has stopped,”
and is currently working on his second
book which is on Marketing.
He has developed innovative methods
of teaching marketing science, which in-
clude simulation through Dramatics as
well as active field visits. He has guided
more than 125 MBA level dissertations
and industry specific research projects.
Dr. Virendra Malhotra,
Lecturer in Management
Dr.Virendra Kumar Malhotra has done
an M.A. and a Ph.D. in Economics. His
Ph.D. thesis dealt with the “Economics
of fertiliser subsidies in India”.
He graduated with Honours in the com-
merce stream.
He has been a fellow of the University
Grants Commission, New Delhi (India),
and has handled a research project
sponsored by the University Grants
Commission.
Dr. Malhotra has been teaching for
more than ten years at the university.
He is a part of the core faculty at the
Department of Economics, C.C.S. Uni-
versity, Meerut, and is also a visiting
faculty member at a number of reputed
business schools.
Dr. Malhotra has been keenly intere-
sted in issues related to development,
liberalisation and globalization. His pu-
blished/presented papers and guided
dissertations are mainly in areas like
Foreign Investments, Technological
Changes, Corporate Governance and
the Measurement of Human Develop-
ment.
He has also been involved in career
counselling.
Dr. Guy Langvardt,
Lecturer in eBusiness
A scholar practitioner, Dr. Guy Langvardt
is a sales executive for IBM Corporation.
He has over twenty-five years of sales,
marketing and management experien-
ce in the technology sector with such
companies as Compaq, NCR Corpora-
tion and Sun Microsystems. Having ear-
ned over 50 national and international
awards for excellence, he has a track re-
cord of consistent success throughout
his career. He works with clients in
the aerospace, Asian motors, financial
services, and media/entertainment in-
41
 Key Faculty Members
dustries. Dr.Langvardt is also Principal
and Founder of “We Progress Through
Change.” The firm specializes in leader-
ship coaching, organizational change,
strategic market development, and sa-
les training. He has over twenty years
of experience helping people meet their
personal and professional goals.
Dr.Langvardt earned his M.B.A. degree
specializing in international business
from Thunderbird, School of Global Ma-
nagement in Glendale, Arizona. During
the course of his studies, he developed
a strategic marketing plan for a major
financial institution and learned to spe-
ak Chinese-Mandarin. He achieved his
Doctor of Philosophy degree speciali-
zing in e-business at Capella University
in Minneapolis, Minnesota. His disserta-
tion focused on the effects of individual
resilience and commitment to change
during organizational transformation.
Dr.Langvardt has lived and worked in
many parts of the world. Having spent
his formative years in Australia, England
and the Philippines, he has a strong ap-
preciation of cross-cultural issues. Acti-
ve in his community, he now resides in
Southern California.
Vasileios Paliktzoglou,
Lecturer in Management
Vasileios Paliktzoglou has several years
of working experience in academia in
Universities such as University of Pisa,
Aegean University, Robert Gordon Uni-
versity and University of Cranfield.
His research interests are in the fields
of: project management, e-learning,
cost engineering, health informatics
and telemedicine in which he was acti-
vely involved during the course of seve-
ral EU Research projects.
Keeping the balance between acade-
mia and industry he worked as an IT
Consultant in UK, Italy and Greece.
Vasileios holds an MSc in Electronic
Information Management from Robert
Gordon University and a BSc in Compu-
ter Science from University of Sheffield.
Steve Page, Lecturer in Management
Steve’s specialisations are in the are-
42
as of Information & Knowledge Ma- Industrial College, under the Royal Com-
nagement and Qualitative Research mission for Jubail, in the Kingdom of
Methods, which he teaches at the Uni- Saudi Arabia.
versity of Chester, UK. Prior to this Dr Chagla was a Lecturer
Steve also teaches Operations Mana- at the Birla Institute of Technology and
gement & E-Business at the University Science- Pilani, and in the campus in
of Bradford where he is an Associate Goa. He was involved in teaching En-
Lecturer. glish Language Communication Skills,
He formerly taught Strategic Manage- and Technical Report writing to the en-
ment at Manchester Metropolitan Uni- gineering students for a period of two
versity. years.
Steve’s international teaching experien- Dr. Chagla’s area of interests include
ce has taken him to Europe, Hong Kong, media & culture studies, and cross-cul-
Malaysia, Vietnam & Singapore. tural and inter cultural communication.
His current research interest is in the He has been teaching for about 9 years
area of aligning information strategy now, in addition to his research expe-
with business strategy. He has presen- rience of over three years.
ted his work in the UK, Europe, Asia and  He graduated in the field of Mathema-
the USA & has also written a number of tics and migrated to the land of English
books. Literature to earn an M.A. After this he
Steve chaired a conference on ‘Ethics, completed a Postgraduate Diploma
ICT & Social Exclusion’ & has been on Course in Public Administration from
the Organising Committee for a number the Bharatidasan University in Trichy,
of International Conferences. Tamilnadu.
He is an external Examiner at several
UK Universities & is a Fellow of the Hi-
gher Education Academy.
Dr. Chagla, Lecturer in Management
Dr. Chagla started his career as a tea-
cher at Trichy, Tamilnadu, India for an
NGO under the supplementary educa-
tion programme for rural women. He
worked for a brief period as a sub-editor
with a vernacular newspaper before mo-
ving to pursue his doctoral programme.
He received his Ph.D from the Indian In-
stitute of Technology, Kharagpur, India,
specialising in the area of Media & Cul-
ture Studies. He published 3 research
articles on this subject in both national
and international journals.
He worked as a part of the Research &
Teaching Faculty at Tomas Bata Univer-
sity, Zlin, in the Czech Republic. Here he
taught subjects like Media & Culture,
and Cross-Culture Communication to
the postgraduate students of Multime-
dia Communications. He also wrote a
textbook on Cross-Culture Communica-
tion for this course.
At present he’s working as a Lecturer
in the English Language Centre, Jubail
S W I S S Q U A LSI TWY I ES DSU CQAT
U IAOLNI T Y
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