LUMBA

R E C R U I T E RS ’ G U I D E
2011

DEPA RTMENT OF BUSINESS A DMINISTRATION

UNIVERSITY OF LUCKNOW
 1 Messages i
C
O
2
3
4
The Department
Industry Initiatives
Infrastructure
ii
iii
iv
VISION
• Respect for Life
N 5
6
The Faculty
The Programme
v
vi
• Excellence in Action
• Management by detached
T 7
8
Course Structure
Beyond Academics
vii
viii involvement

E 9 Alumni Relations ix • Research and Entrepreneurship

as a way of life
10 Batch Profile: MBA x
N 11 Student Profile: MBA xi-xii • Search for Truth
12 Batch Profile: MBA E-Business xiii
T 13 Student Profile: MBA-E-Business xiv-xv
14 Contact Us xvi
S
“To be a leading institution in the field of

management education and research, engaged in

providing contemporary management knowledge,

MISSION
development of business skills and inculcating

professional attitudes among motivated

individuals”

“The conventional definition of management is getting work done through people, but real management is developing
people through work.” -- A. H. Abedi
 MESSAGES

Department of Business Administration offers students a rich menu of courses and

activities imparting technical knowledge, problem solving skills as well as interpersonal
and leadership skills required for success in today’s demanding global business
environment. 37TH batch of MBA and 7th batch of MBA E-Business, well prepared to face
the challenges of dynamic business world will be graduating May 2011.

We are committed to offer excellence in management education through contemporary

course curriculum, very conducive and facilitating learning environment and practical
exposure to real life situations with development of professional attitude.

I invite you to participate in our Summer Internship Placement program and select
amongst the best managerial talents available in the country.
Prof. Manoj K. Mishra
Vice Chancellor
University of Lucknow

Here goes the message of Sharma Sir.

1
 THE DEPARTMENT

The University of Lucknow, founded in 1921, has emerged as one of the largest and most well known
centers of education and research in India. It has been awarded a Four Star rating by NAAC.
.
Established in 1956 to groom young people with professional,
managerial, entrepreneurial aspirations and talents, the
Department of Business Administration, Lucknow University is
committed to trigger its 35th batch of MBA’s to be forerunners,
leaders, innovators, challenge seekers, risk takers, change
managers and entrepreneurs.

Over the years, the Department has been engaged in the field
of management education and research. It has rich experience
and has acquired an expertise in transforming ordinary people
into dynamic managers, through continuous efforts; the
Department has made great progress and has evolved as a
place where students acquire the requisite skills and knowledge
to be successful managers. The pedagogy followed makes
students self-reliant and analytically powerful and backed with
a desire to excel this enables them to face challenges of the
corporate environment.

PROGRAMMES OFFERED

• Masters in Business Administration

• Masters in Business Administration in E-Business
• Research Programme leading to PhD and D.Litt. in Business Administration.

SPECIAL INITIATIVES DISTINGUISHING FEATURES

The Department is a The Department has been offering MBA Programme
consortium member of USAID
Project: Culturally Sensitive
HIVAIDS Awareness Training
Programme along with Claflin
University, South Carolina,
USA & Punjab Agricultural
University, Ludhiana Punjab.
The University has signed an MOU with Korea
University School of Business, Seoul for student and
faculty exchange programme particularly for
Department of Business Administration and
Department of Economics.
2
since 1974. Thirty-four batches of MBA have
graduated from the department so far. It stands in
unique position amongst all the business schools in
India having nurtured more than 2200 LUMBANs who
dominate the corporate field in India and abroad.
The Department has groomed itself as a successful
research institution in facilitating research on
contemporary topics in management leading to 30
Ph.D. and D.Litt awards. The intake for admission to
MBA and MBA E-Business programme is conducted
through all India IIM CAT examination.
 INDUSTRY INITIATIVES

An MBA e-Business Programme offers mix of conceptual learning and contextual

understanding. This course integrates use of Information Technology and new
Innovating techniques in business. This course has been very encouraging and it is
our endeavour to constantly improve the value addition for the students.

I would like to wish the students great success in their future corporate innings.

Mr. Sanjay Medhavi

Coordinator
E-Business

INDUSTRY INSTITUTE PARTNERSHIP CELL

With a view to bridge the gap between the educational system and industry demand of technically
trainer manpower, the Industry Institute Partnership Cell (IIPC) has been established by the department
in association with AICTE.

The objective of the IIPC is to reduce the gap between industry expectations (practice) and academic
offerings (theory) by direct involvement of industry to attain a symbiosis and to facilitate interaction and
provide an opportunity to the students to gain insights through industry visits, guest lectures and
seminars etc.

The participants of IIPC include some prominent names from technical firms like IBM, Oracle, and TCS
etc, faculties of prominent B schools and IT service providers & vendors.

The activities of IIPC include, interacting with R&D organizations, Faculty Exchange programmes,
Personality development Workshops, and In-house Training programmes and signing MOUS with
Industry and Institute.

3
 INFRASTRUCTURE

The Department possesses rich and updated infrastructural facilities where students work enthusiastically in an aesthetic
environment facilitated by a state of art computer centre, exhaustive library resources and other support facilities.

COMPUTING FACILITIES

The department has a computer centre equipped with the latest hardware and software. The students learn in a
networked environment with internet facility through leased line. There are separate dedicated servers for Windows as well as
Linux. The focus is on integration of technology in curriculum through exposure to specialized software such as, SPSS and
Prowess etc.

LIBRARY

The central library of the university (Tagore library) is the main learning
resource at the university campus. It has a rich and a fast growing collection of 5,
50,000 titles in diverse fields including management. It subscribes for 407 journals
annually and has 50000 journals, and thesis and 4000 manuscripts.

In addition, the library of the department is well endowed with the business
magazines, leading dailies, management journals and reference books to constantly
upgrade the knowledge of the faculty and the students. The library facilities are
further augmented by access to online journals through store and internet
subscriptions.

4
 THE FACULTY

LUMBA’S FACULTY CONTRIBUTES WITH DISTINCTION TO CONTEMPORARY BUSINESS PRACTICES AND THOUGHT

The driving force in our endeavour to promote quality management education is our faculty. The contributions of our
award winning faculty who have contributed widely to research journals and publications are well appreciated. The
core faculty is complemented by business experts, visiting faculty, consultants and senior managers. Throughout the
period of two years the faculty plays a vital role as mentors in grooming students into managers and entrepreneurs.

Teaching is the only major

occupation of man for which
we have not yet developed
tools that make an average
person capable of
competence and
performance. In teaching we
rely on the "naturals," the
ones who somehow know
how to teach.

--- Peter F. Drucker

5
 THE PROGRAMME
Our two year MBA and MBA (e-business) programmes are designed to develop business leaders with an attitude to perform
and skills to excel.
We believe in grooming students to become self driven,
proactive and value oriented achievers. We emphasize on
education rather than qualification, collaboration rather
than competition and therefore learning rather than
examination. In an endeavor to capture the creative vibes of
students and preventing them from being caged and
instruction driven, an activity centered, experiment
oriented and self discovering environment is created.
The MBA/MBA (eBusiness) curriculum is designed to
sharpen the mental and intellectual acumen and to
encourage student participation in on/off campus activities
like seminars, projects, presentations, quizzes, workshops,
business plans, case studies and term papers etc. besides
cultural activities.
Taking cognizance of the importance of having an
experience of the corporate environment a large number of
students undergo On Job Trainings (OJTs). It provides them
with an opportunity to apply their skills and knowledge to
gain experience.
Globalization has led to an increase in demand for
multilingual cross-cultural managers. The teaching of
foreign languages in the Department goes a long way in
making students global business leaders, ready to face
international challenges.
The summer training helps students to learn the application
of principles and the theoretical framework they learn in
the classrooms, in complex business situations. In the last
semester the students submit a comprehensive project
business plan, which is meant for implementation of
business theories and concepts they learnt over a period of
two years from grass roots to the redefined levels.
LUMBA has adopted the UGC model curriculum. The
existing curriculum is continuously updated to incorporate
changes. The curriculum consists of compulsory and elective
courses for specializing in the area of Marketing, Finance,
Human Resources, Informatics and E-Business.
The MBA-eB programme blends the managerial and
technological inputs for grooming students for managing
information driven business. The MBA-eB students take the
same course in the first year as MBA students. The second
year curriculum revolves around specialized e-Business
topics. MBA programme in e-Business endeavors to equip
the students with the necessary skills to enable them to
deliver business generated higher payoffs in the form of
improved customer services, improved customer
satisfaction, greater customer retention, lower operating
costs, better quality , high operational efficiency, better
business intelligence and competitiveness.
6
 COURSE STRUCTURE

The curriculum is spread over four semesters of six months each. The ability to communicate, analyze situations and take
decisions using qualitative and quantitative factors, helps the student develop a holistic view of different functional areas and
business environment.
FIRST YEAR

1ST SEMESTER 2ND SEMESTER

Management Process & Organization Behavior Information Management in Business
Quantitative Methods Management Science
Managerial Economics Human Resource Management
Environment and Management Financial Management
Managerial Skill Development Marketing Management
Indian Ethos and Values Production and Operation Management
Accounting for Managers Research Methodology
Computer Application in Management International Environment and Management

SUMMER INTERNSHIP

SECOND YEAR

3RD SEMESTER 4TH SEMESTER

Business Policy and Strategic Analysis Corporate Evolution & Strategic Management
Organizational Effectiveness and Change Business Legislations
Summer Training Project Comprehensive Project

FINANCE FINANCE

Management of Financial Services Financial Decision Analysis

Corporate Taxation Securities Analysis & Investment Management
Project Planning, Analysis and Management International Financial Management
Management of Financial Management Management Control System
Working Capital Management

MARKETING MARKETING

Consumer Behavior Planning & Managing Retail Business

Advertising Management International Marketing
Sales & Distribution Management Marketing of Non-profit Organization
Sales Promotion Management E-Commerce
Marketing of Services

MBA-EB-3RD SEMESTER MBA-EB-4TH SEMESTER

E-Business Policy & Strategic Analysis Business Transformation & E-Strategy
Managing E-Commerce Business and Cyber Legislations
Networks and Telecommunication Software engineering
ERP Systems E-Marketing and CRM
Security & Control of Information Supply Chain management
Information Technology & Management Enterprise Knowledge and Management
Database Management System Comprehensive Project
Summer Training Project Summer Training Project
7
 BEYOND ACADEMICS
“The Spirit of Free Enterprise”

Our students are empowered to conduct various activities on their own as we firmly believe that each of our students has the
potential to lead by example. We LUMBANS lay a lot of emphasis on overall personality development by engaging extensively
in activities beyond the classroom.

IN-HOUSE ACTIVITIES
The activities pursued within the department are extremely
popular among the students as they provide competitive
opportunities for acquiring and applying knowledge and
displaying their skills and talents. Prominent among these are
activities organized by various clubs led by students.

The BULLS & BEARS organizes events and discussions regarding the financial
aspect.

The EXPRESS-IT CLUB engages in activities related to marketing like “Ad-Mad

Show” & “Sales Promotion Campaigns.

The INFO-B CLUB keeps abreast of the latest developments in the technical world
through seminars & competitions.

The SANSKRITI CLUB organizes socio-cultural events and competitions.

EXTERNAL EVENTS
The Department is involved in an array of activities and participates in the events organized by other institutions. The
performance of students has been exemplary in events organized by IIMs (MANFEST, JASHN), IITs (ANTARAGNI, PARIVARTAN) &
other management institutes. The students have won a lot of trophies & prizes for the department & have been a source of pride
and glory.

8
 ALUMNI RELATIONS

Our alumni enhance our reputation as a training ground for business leaders. Working both in India and abroad they prove the
truly international standards of LU-MBA.

Each graduating batch automatically becomes a part of a continuously increasing and powerful network. Their contribution to
the Department and support in its endeavors and activities is vital. Through the alumni association we draw on the experience,
expertise and advice on a range of departmental issues from curriculum design and development to soft skills, infrastructural
development activities and many others.

Our alumni play a vital role through their association with the University. They enthusiastically devote their time in helping the
students develop and nurture their skills and learn the application of management concepts. For the alumni, mentoring is a
simple process through which they remain involved with the academic programmes and provide a platform to share their
experiences and functional knowledge with the students.

• Mr. Sudipta K Sen • Mr. Amitabh Srivastava • Mr. Bhanu Pandey

CEO & MD, SAS Institute Technology Head -mLabs at Senior Correspondent,
India Private Ltd., Mumbai Impetus Technologies Business Standard

• Mr. Vishal Tikku • Mr. Rajan Saxena • Mr. Pradeep Narula

Managing Director Executive Director, VP-HR & Corporate Affairs
Kraft Foods International Escorts RICOH,
Dubai India
• Mr. Shaleen Sharma
• Mr. Sanjay Gupta Director Marketing, • Mr. Sanjeev Rastogi
General Manager, HDFC, LNG Group Marketing Manager
New Delhi OEM Worldwide Marketing
• Mrs. Kalpana Dubey Microsoft, Redmond,
• Mrs. Aparna Chaturvedi Director Account Service USA
Senior Vice President Indian Railways
UTI Mutual Fund, • Mr. Rishi Srivastava
Mumbai • Mr. Abhijeet Sen Gupta Head – Liabilities
National Accounts Manager U.P. and Uttarakhand
• Mr. Arvind Saxena Tata Indicom, Axis Bank
General Manager, New Delhi
Maruti Udyog Ltd., • Mr. Ajay Mehra
Noida • Mr. Jayant Krishna CEO
Principal Consultant and Planet M (Bennet and
• Mr. Harsh Madhav Dhar Delivery Centre Head, Coleman)
Management Consultant TCS Lucknow Mumbai, India.

• Mr. Anant Jauhari • Mr. P.K. Gupta • Mr Amal K Das

State Co-ordinator UP CEO, Dabon international MD, Ab-Intro
Reliance Infocom Ltd., Noida HR Solutions Pvt Ltd.

• Mr. Shashi K Nayar • Mr. Rajan Sinha

Director, Modi Enterprises, Gm-HR & Adm.,
New Delhi Denso India Ltd,
Greater Noida
• Mr. Rajeev Kumar
CEO, Modi Paints, • Mr. Ajay Verma
Modinagar Country Sales Manager,
VERITAS Software
• Mr. Puneet Mathur Solutions Pvt. Ltd.,New
Vice President and Growth Delhi
Head, Jubilant Organosys
Noida
9
 BATCH PROFILE – MBA Class of 2009-2011

Age (in Years) Work Experience

21-23 24-26 >20 <27 Freshers 1-5 months 6-12 months

1 13-24 months >24 months

6 2
4
2 2
9

35
41

Educational Background
BSC BBA/BMS B TECH BA B COM BCA

1
15 15

6
6
8

Area of Interest
Finance Human resource Marketing

12

7
32

10
 STUDENT PROFILE – MBA Class of 2009-2011

S.No. Name Age Qualifications Work Experience Area of Interest

(in years) (In Months)
1 Abhishek Singh 22 B.Sc. Nil Finance

2 Ali John Zaidi 23 BBA 24 Months Finance

3 Alok Arya 24 B-Tech Nil Finance

4 Anil Kumar Pal 22 B.Sc(maths) Nil Marketing

5 Ankit Gupta 21 BMS Nil Finance

6 Ankita Sharma 21 B.A. Nil Human Resource

7 Asreen Salman 25 B.A Nil Human Resource

8 Brijesh Kumar 25 B.Tech(cse) 12 Months Finance

9 Deep Narayan 22 B.Com. Nil Finance

10 Divya Gulati 23 B.A.(HONS.) ENGLISH 4 Months Human Resource

11 Doa Naqvi 23 B.Sc. Nil Human Resource

12 Gaurav Kushwaha 21 B.Com. Nil Marketing

13 Kanavdeep Singh 23 B.E.(BIOTECH) Nil Marketing

14 Kiran Yadav 22 BSc(PCM group) Nil Finance

15 Kirty Varshney 21 B.Sc. Nil Finance

16 Kritika Rastogi 21 B.Com Nil Marketing

17 Lalita Kumari 22 B.Sc Nil Finance

18 Laxmi Rai 24 B. TECH. (ECE) Nil Finance

19 Mandakini Gupta 26 BA Nil Finance

20 Manish Kumar Verma 20 BBA(IB) Nil Finance

21 Manju 23 BBA Nil Human Resource

22 Mayank Jyoti 21 B.Sc Nil Marketing

23 Mohammad Rafat 27 B.Sc. 36 Months Finance

24 Mohammad Samir 21 BA(HONS) Nil Marketing

25 Mukesh Jaiswal 21 B.Com Nil Finance

26 Muntazir Abbas Zaidi 21 B.Sc Nil Finance

11
 STUDENT PROFILE – MBA Class of 2009-2011
27 Naina Sobti 21 B.Sc. Nil Marketing

28 Neha Gupta 24 B-Tech 5 Months Finance

29 Neha Singh 20 B.B.A. Nil Human Resource

30 Nimmi Joshi 22 B.Sc. Nil Finance

31 Pallavi Bhargava 22 B.Sc. Nil Finance

32 Pankaj Chandra 20 B.Com Nil Finance

33 Prabhat Kumar 20 B.Sc (bio) Nil Finance

34 Prerna Mehrotra 21 B.Com Nil Marketing

35 Rahul Bose 23 B-TECH Nil Finance

36 Rashmi Prabha 22 B.Com Nil Finance

37 Sama Husain 23 BA (Arts) 12 Months Marketing

38 Shaily Shukla 23 B.Com Nil Human Resource

39 Shekhar Srivastava 21 B.Com. Nil Finance

40 Shivam Bahoray 24 B.Sc (PCM) 61.5 Months Marketing

41 Shobhit Soni 22 BBA Nil Finance

42 Shweta Pandey 25 B.Com. 24 Months Finance

43 Shyam Jeet Sahi 23 BCA 9 Months Finance

44 Shyam Kishore 23 B.COM 8 Months Finance

45 Sumit Pathak 25 B.Tech (CS&E) Nil Finance

46 Umesh Chandra 20 B.Com Nil Finance

47 Vidhi Setia 20 B.Com Nil Finance

48 Vikash Chaudhary 21 B.Com Nil Marketing

49 Vishal Bharti 22 B.Com Nil Finance

50 Yasmin Bano 23 B. Tech Food Technology Nil Finance

51 Yogesh Jaitley 22 B.Sc Nil Marketing

12
 BATCH PROFILE – MBA-E-Business Class of 2009-2011

Age (in years) Work Experience

20 & Below 21-24 25 & Above Freshers 1-12 months 13 & above

2
3 3
14

37
49

Educational Background
B.Com B.Sc BIT/Btech/BE BBA BCA BA PG Diploma

4 2 6
4

5
27

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 STUDENT PROFILE – MBA E-Business Class of 2009-2011

S.No. Name Age Qualifications Work Experience Area of Interest

(in years) (In Months)
1 Abhishek Ramnani 21 B.Com. Nil Finance/Marketing/IT

2 Abhishek Vaish 27 B.Sc 72 Months Finance/Marketing/IT

3 Akansha Gupta 20 B.B.A. Nil Finance/Marketing/IT

4 Akhilesh Pratap Singh 24 B.C.A 12 Months Finance/Marketing/IT

5 Akhilesh Soni 21 B.B.A. Nil Finance/Marketing/IT

6 Alok Singh 22 B.A.(Engg.) Nil Finance/Marketing/IT

7 Amit Bharti 21 B.Sc.(BioTec.) Nil Finance/Marketing/IT

8 Anamika Tiwari 29 PG(Phychology),PGDinPhycho. 18 Months Finance/Marketing/IT

9 Anand Vardhan Kamle 20 B.C.A. Nil Finance/Marketing/IT

10 Ankita Mishra 22 B.Sc Nil Finance/Marketing/IT

11 Anju Sagar 20 B.Sc.(Bio) Nil Finance/Marketing/IT

12 Anurag Das 22 B.Sc.(Chem,Botany) Nil Finance/Marketing/IT

13 Anushree Khare 21 B.Sc.(Maths) Nil Finance/Marketing/IT

14 Arpan Kumar 21 B.Sc.(CS,Physics) Nil Finance/Marketing/IT

15 Arun kr.Singh 21 B.C.A. Nil Finance/Marketing/IT

16 Atul Chandra 19 B.Sc.(BioTec.) Nil Finance/Marketing/IT

17 Atul kumar 22 B.B.A. Nil Finance/Marketing/IT

18 Avanish Kumar 22 B.Sc.(Maths,Phy) Nil Finance/Marketing/IT

19 Deepak kr.Giri 20 B.A.(English,Economics) Nil Finance/Marketing/IT

20 Gagan Upadhyay 20 B.Sc.(Maths) Nil Finance/Marketing/IT

21 Kirti Verma 22 B.Sc.(Bio) 22 Months Finance/Marketing/IT

22 Kuldeep jaiswal 20 B.Sc.(Maths,Phy) Nil Finance/Marketing/IT

23 Kumar Shantanu 20 B.Com. Nil Finance/Marketing/IT

24 Lubna Anjum 22 B.Sc.(Maths,Phy,Chem.) Nil Finance/Marketing/IT

25 Mohd.Kasif 23 B.Sc.(Maths) Nil Finance/Marketing/IT

26 Mukesh kumar 24 B.Com. Nil Finance/Marketing/IT

14
 STUDENT PROFILE – MBA E-Business Class of 2009-2011
27 Murtuza Nasir.Saeed 21 B.A.(English,Arebic) Nil Finance/Marketing/IT

28 Nitin Kumar 23 PG Diploma(Finance) Nil Finance/Marketing/IT

29 Pankaj Singh 20 B.B.A.(IB) Nil Finance/Marketing/IT

30 Pawan Kr.Kushawaha 22 B.Sc.(Bio) Nil Finance/Marketing/IT

31 Prashasti Shekhar 20 B.A. Nil Finance/Marketing/IT

32 Pratikdhar Dwivedi 22 B.Sc.(Maths) Nil Finance/Marketing/IT

33 Pritika Gupta 23 B.Sc.(Bio) Nil Finance/Marketing/IT

34 Priyanka Raju 22 B.Tech(CS & Engg.) Nil Finance/Marketing/IT

35 Rahul Yadav 22 B.Tech.(IT) Nil Finance/Marketing/IT

36 Raj Prabhakar 23 B.Tech.(M.E.) Nil Finance/IT

37 Rajesh Kumar 28 B.Sc.(Bio) Nil Finance/Marketing/IT

38 Ramesheshwar Kumar 20 B.Sc.(Bio) Nil Finance/Marketing/IT

39 Richa Chaturvedi 21 B.C.A. 06 Months Finance/Marketing/IT

40 Sachin Dwivedi 22 B.Sc.(Maths,Phy) Nil Finance/Marketing/IT

41 Sarosh Abdullah 21 B.B.A. Nil Finance/Marketing/IT

42 Shiv Prakash Dwivedi 20 B.Sc.(Physics,Maths) Nil Finance/Marketing/IT

43 Smriti Tamta 22 B.Sc.(Agriculture) Nil Finance/Marketing/IT

44 Sonal Trivedi 21 B.Sc.(Maths) Nil Finance/Marketing/IT

45 Sonam Rastogi 22 B.Sc.(CS,States) Nil Finance/Marketing/IT

46 Sonaxi Singh 20 B.B.A. Nil Finance/Marketing/IT

47 Soumya Thakur 22 B.E.(CS & Engg.) Nil Finance/Marketing/IT

48 Sumit Pandey 23 B.Sc.(Physics,Maths) Nil Finance/Marketing/IT

49 Suneet Saxena 20 B.Sc.(Stats,Maths) Nil Finance/Marketing/IT

50 Sushil kr.Gupta 22 B.Com. Nil Finance/Marketing/IT

51 Syed. Md. Sibtain Jafar 24 B.I.T. Nil Finance/IT

52 Tanushri Bose 21 B.Com. Nil Finance/Marketing/IT

53 Vikas Singh 21 B.Sc.(Stats,Phy) Nil Finance/Marketing/IT

54 Yudhajit Singh 22 B.Com. Nil Finance/Marketing/IT

15