MACROENVIRONMENT OF YUMMY ICE-CREAM

QUESTIONNAER

SEMESTER: REG.ID:
GENDER: DEPARTMENT:
1. Who do you buy ice-cream for?
• Yourself
• Your family
• Both
• Other__________.
2. Do you consume one brand of ice-cream or keep on switching brands?
• Yes
• No
3. What age do you belong to?
• 13-16 years
• 17-30 years
• 31-39 years
• 39 age and above
4. Please rate the following brands from 1 to 5? (1 being the least preferred and 5 being the
most preferred).
1 2 3 4 5
• Yummy
• Walls
• Omore
• Hico

5. How often do you consume ice-cream?

• Everyday
• Once a week
• Once a month
• Occasionally
 MACROENVIRONMENT OF YUMMY ICE-CREAM

6. Which of the following ice-cream do you like the most? Please rank according to your
preference, also specify ice-cream brand.
Brand Name Rating
1 2 3 4 5
• Coronetto _____________

• Choc bar_______________

• Magnum_______________

• Feast__________________

• Ice lolly________________

• Kulfa__________________

7. How do you prefer to have your ice-cream in? Mention the type of ice-cream along
preferences. (1 being the least preferred and 5 being most preferred).
1 2 3 4 5
• Cup
• Cone
• Stick
• Tub

8. On what basis do you evaluate an ice-cream brand? Please rank?

1 2 3 4 5

• Taste
• Packaging
• Flavors
• Price
 MACROENVIRONMENT OF YUMMY ICE-CREAM

9. What ice-cream you take the most?

• Yummy
• Walls
• Hico
• Omore
10. Which flavor of yummy ice-cream does you like the most?
________________________________________________________________________

11. Would you eat yummy ice-cream if it is launched again with some new features?
• Yes
• No
• May be
12. What would you like to improve about yummy ice-cream?
• Quality
• Packaging
• Flavors
• Low pricing
13. Where do you usually buy your ice-cream?
• Ice-cream parlous
• Super market
• Ice-cream cart/Vehicles
• Grocery stores
14. So you find yummy ice-cream easily?
• I find yummy when ever I want to
• I find yummy in major retail stores
• I find ice-cream
15. You take ice-cream because?
• I like to eat cold in summers
• I love the taste of ice-cream
• It is fun
• It is my favorite desert
MACROENVIRONMENT OF YUMMY ICE-CREAM