Company ka batana hai

Aur adminsitartive theory………

Aur hiererchay………………

Mp functions…………………………………….

ETHICS, AWESOME IS DEALING WITH

Awesome food strongly believe that management responsibility social ethics are
obligatory to raise the performance and reputation of the franchises are as follow because
it helps to develop customer service oriented culture with special emphasis on customer
care and convenience and seeks to maintain high standard of survive now for that purpose
we implies two certain ethical approaches

Right approach
At Awesome food every employee who’s working in the organization has fundamental
rights like
• Awesome food gives free speech right to employee who report legal
violation by their employees
• Awesome food gives the right of freedom of conscience
• At awesome food there is the right of privacy, personal matter of every
employee are protected and not disclosed to any one
• If there is a problem of employee has some urgent work to do and requires
a leave so we can facilitate him

Justice approach
Awesome food impose and enforce rules fairly and impartially .at awesome food every
single job has its importance like if there is a maintainer boy has been employed in an
organization then its obvious that there is a need of him so we also treat him with justice
and take care of his rights
o It provides the same rate of pay to the individuals who are similar
in their level of skills, performance and responsibilities
o At awesome food we try to create the “we” culture not focus on” I
“where there is a mutual trust and respect for each other
• Distributive approach
 At awesome food we don’t take biased decisions like if any
employee is the nephew of chairman or any other top manager and
the other is not they will be treated equally in case of distribution
of rewards, incentives and procedurals duties as well
• Procedural approach
At awesome food the rules and regulations are same for every
employee’s .we hire the employees with the bench standards we
made and there will be no variation according to various changing
situations

Utilitarian approaches
We believe majority is authority so we follow the democracy principle in setting up the
rules and regulations .Regarding this we use quantitative method for ethical decisions to
satisfy the maximum number of employees in an organization and to provide the greatest
goods for greatest numbers .And by following this approach where we need the large
number of employees so we hire their accordingly and where we need the large
workforce we shift it to the franchises or departments where their need is required and it
also depends upon the volume of sales where sale is high there ill be large workforce as
well .

CODE OF ETHICS

We are following the code of ethics “make somebody's day “

• Deceptive advertising is not allowed
• Perform assign duties to the best of your ability
• High quality product and services, we are delivering
• DONOT use slang and abusive language in an organizational workplace

Ethical policy statements

• Employees must not enter into the agreement and understanding or
arrangement in an y competitor with respect to pricing of services, profit
rates, and marketing polices
• Employees must carry out their responsibilities in the professional manner
at all times they must act in a prudent manner and must avoid situation
that could reflect unfavorable on themselves ,organization and for the
customers .
• Employee must remain alert and vigilant with respect to frauds, thefts, or
illegal activities committed in the organization
• Employee must commit to the continued development of services of the
organization seeks to exceeds the customers’ expectation, fairness, and
truthfulness and building strong customer relationship
• Employee must treat all customers equally and respectfully
• Employee must follow the proper dress code in organization
• Employee are not allowed to smoke in workplace arena
Corporate credos

• Knowing your customers’ needs is the key to our business success; we are
passionate about our cutomers’successess delighting them with the quality
of service of food. In customer relationship managers are well equipped
and well trained to provide the most efficient service and they check and
balance the relationship between customer and employee
• We believe that the bottom line of any business is creating shares’ holders
value to gain their trust and their confidence .we believe in providing our
investors timely and regular and timely information on our activities
• We believe on caring of our employees and helping them to grow we
encourage the ownership behavior so that employee is responsible for the
performance and reputation of the organization .now for this purpose we
develop and enhance with employee skills and capabilities through
training programs i.e. we train them on the two things FSM (food service
module ) and CSM(customer service module ) we give lectures on this
subjects for three months and after it we used to take the tests and evaluate
the performances of each individuals and on the base of that we make
permanent or drop them and this procedure is for the Middle management
and top-middle management is being trained in the head office RSC
(restaurant support center) and operational and non managerial employees
are being trained by assistant manager (middle management )

Communities
 Partnershi
Disaster p and
relief sponsershi
p

Children
program

• When any sort of disaster takes place in the surrounding or region of awesome,
we stand first to aid the effected ones like by giving the food free to them and
helps them in any way they need.

• We build good relationships with our partners and sponsors .we believe the
quantity of our truthfulness will produce the wealth for us .for that reason we
remain honest and truthful to our sponsors and partners

• We support the children's health organizations around the country and give Aid
for orphanages throughout and assist for close to children's hospital

MANAGERIAL ETHICS

Training
we train them on the two things FSM (food service module ) and CSM(customer service
module ) we give lectures on this subjects for three months and after it we used to take
the tests and evaluate the performances of each individuals and on the base of that we
make permanent or drop them and this procedure is for the Middle management and top-
middle management is being trained in the head office RSC (restaurant support center)
and operational and non managerial employees are being trained by assistant manager
(middle management )
Whistle blower
It can be a key part of any company’s ethics programs because they are willing to step
forward and expose unethical behavior no matter what the cost professionally or
personally .like in awesome if the team leader observes the unethical behavior of the
assistant manager like he smokes in workplace area and he doesn’t provide the team
leader the balanced amount of money against our work or he shows the favourism in
procedure following rules then team lead will tell to the restaurant manager about it then
that team leader would be named as whistleblower.

ETHICAL DECISION POLICIES IN THE “AWESOME”

In case of any mishaps in the “AWESOME” fully investigation be made by the authority
before coming on the conclusion.

• First investigation team evaluates ethical issue criteria. At what level problem is
and be solved.
• After that team take every and each employee in consideration regarding
problematic situation. Whether how decision will affect every employee.
• Their consequences should be judged by the investigation team not to harm the
interest of innocents.
• In “AWESOME” all the decisions are made according to proper statement
developed. So there is no chance of any favoritism. Because first rule in that is to
secure rights of employees. Decisions also be made on the judgment of one’s
character and value.
• So all the final decisions are made by the higher authority in that enterprise.
Because higher management is our sole power authority and more creative. They
always make decisions according to facts and figures mentioned in ethical policy
statement.

ETHICAL MANNERS IN WORK PLACE

Office Romance
“AWESOME” is very much clean from these kind of disasters. Because we hired men
employees, there is no lady recruit in our franchises. And we also take consideration not
to hire any blood relation together, as they could affect their performances due to
personal conflicts.

Gift Offering
We never allowed any person to exchange any kind of personal activity in our enterprise.
Like giving gifts to each other unless it is the organizational party or event.

Social Responsibility
It is our main duty not to lead any activity which is harmful to people. Because they are
the main source of our values. So we developed our factories out of stations in keeping
view not to harm pollution. As it losses waste of food creation and effect the
environment. Our brand name is core of our enterprise. So we selected it by taking
consideration every aspect. “AWESOME” reflects that every thing be made in our
enterprise is awesomely pure and secured from any environmental consequences.

• Energy efficiency – Find further ways to increase energy efficiency in our

restaurants to save money and reduce our environmental impact.

• Sustainable Packaging & Waste Management – Continue exploring ways to

reduce environmental impacts of our consumer packaging and waste in our
restaurant operations.

• Green Restaurant Design – Enhance our current strict building standards to

incorporate further opportunities for efficiency and innovation in the design and
construction of our restaurants.

• In addition to above these we focus on the customer mania plus like the people
who cannot walk we give them wheel chairs to get to us and made different paths
for their arrival.

BASIC KEYS TO OUR SUCCESS

(CHAMPS)

• Cleanliness : To provide clean environment and ingredients

• Hospitality : Organized and good staff to serve visitor

• Accuracy : On time delivery and supply of service

 • Maintenance: Maintain good standard of service

• Product : Products according to the need of the customers

• Speed : On time delivery within 17 min (approx)

AWESOME CULTURE

About our culture we are very conscious and optimistic about it . we made a culture like
which reflects a family .our culture is most likely to encourage ethical standards is one
that is high in risk tolerance, control and conflict tolerance our employees in such a
culture are encouraged to be aggressive and innovative and are aware that unethical
practices will be discovered and feel free to openly challenge expectations they consider
to be un realistic or personally desirable.
Visible culture
In it, we are being recognized as a organization who has dress code and
good customer relationship management which iz a visible thing from
which a layman can perceive something about us
Exposed value
It is totally opposite to the visible scenario, like the things which are not
be recognized by the lay man can be called as exposed values like how
employees thinks about the customers in real manner what is the reason
for the existence of this organization

IMPORTANCE OF ORGANIZATIONAL CULTURE

"...We believe that organizations will ultimately get only as far

as their organizational cultures take them." Organizations are more
than they appear to be on the surface. Behind products, policies, services, and rewards are
the ingredients which determine the results in organization. We believe that
organizational culture is a primary, if not THE primary determinant of that which
separates "champion" from "also-ran" organizations. We believe an organization can go
only as far as its culture takes it. We help organizations get their "cultural bearings," get
a clear sense of how far they are from where they wish to be, and what it will take to get
"there." Then we help organizations move themselves forward.

SOCIALIZATION PROCESS

Pre arrival
We focus on the close contact with the customers like what they say about our products
what they feel what they want what the change they desire because these kind things we
believe if does well then a person will come in the awesome with optimistic attitude

Encounter stage
And now when he encounters in real manner with the awesome then the things he heard
and listened from the media and people his mind works accordingly to it so,we full
heartedly focus and struggle on this part because that one person is linked with 1000
people and he unintentionally going to do the buzz marketing so we do care about our
credibilitys

Metamorphosis stage
After it when he perceived the things now he is going to make the decision which is not
in our control like what should he say about it when he came back the two things are
going to be happened whether he is being inspired or not .basically the decision process
about an organization takes place in this stage.

Organizational culture of Awesome:-

In every organization there are some values, symbols and practices that have evolved
over time. So like this Awesome food has its own culture .At awesome we believe that
employees perceive culture on the basis of what they see or experience with in the
organization even though they may have different background or work at different
organizational levels and finally how members perceive the organization whether they
like it or not.

Awesome culture symbol:-

Culture symbols means those things which represents your culture and which can be
observe easily in an organization that what kind of organization this is ?When you get a
feel for the place that is it formal, casual, fun whatever etc. Now being a fast food
restaurant (AWESOME FOOD) we have different symbols that represents our culture as
follows:-

• At awesome food how employees dress? Actually at awesome food employees

follows a proper dress code there is a proper uniform for them e.g. For the middle
managers in an organization they should be wear dress paint shirts with ties and
they should be clean shaved and disciplined and on the other hand there is a
specific uniform for counter workers and maintainance boys which they have to
follow in an organization.

• At awesome there is a proper elegance of furnishing there is proper sitting

arrangements means no congested sitting arrangements for the customers however
people feel themselves comfortable in an organization.

• At awesome we have separate offices of proper size for the restaurant manager as
well as for the assistant managers etc.
 • At awesome we have a separate neat & clean kitchen where foods been cook n
stored. We take care of cleanliness in a kitchen as well as in ingredients.

• At awesome we follow a self service concept we don’t hire waiters for service.

• At awesome we have a proper security arrangements and a proper parking area

for vehicles.

Awesome heroes:-
• In every organization there are some heroes who really work hard for the
organization and give their 100% for the development of an organization and will
be awarded with some incentives or reward. Now at awesome we have different
ways to appreciate our heroes.

• At awesome If there is a counter worker or team member he works really hard

does full justice with his work and has the sense of responsibility and try to create
a customer responsive culture At awesome we give him a complement called “
STAR” and after that he becomes the head of the workers and got the increment
in his salary .Where we usually have 3 assistant managers in an organization
again depend on sales of volume but eventually any one of these managers have a
chance to become a restaurant manager again its depend upon his devotion
towards his work the person who will do his job in a best way and coordinate all
the activities efficiently and effectively in an organization can become a
restaurant manager he will be given a officially car and got an increment in
his salary.

Awesome Language:-
• At awesome food there is not a specific language for employees to adopt like e.g.
Microsoft employees adopt has a unique language called work judo” or death
march for shipping new products etc. but eventually at awesome food we develop
different terms to describe things equipment like NCR machine etc . or products
related to our business.

• On the other hand employees must know Urdu and English as a compulsory
language to communicate with the customers. Urdu because its our national and
officially language and English because it’s a international language and the most
important thing is that a person who can speak English he can treat our foreigners
customers in a better way and can communicate easily but if they cant speak
English fluently they must understand it they should be good listener.

• Employees must respond to customers ethically do not use abusive language or

slang’s at awesome.
 • Employees must treat all the customers with smile there should be smile on their
face that shows great gesture of employees towards customers and it’s a very
sweet gesture and can make a good long term customer relationship.

Leadership:-
Being a important function of management leadership is also important at awesome. At
awesome manager motivate employees, team members and influence individuals or team
as they work and deal in any way with employee behavior issue and concerned with
employee job satisfaction that they are satisfied with the job getting salary on time.

Awesome polices and procedures regarding

awesome culture:-
• At Awesome food employees must follow all the rules and regulations especially
for the development of the awesome culture.

• Employee must create an ethical culture in an organization. Organizational

ethically culture depend on its ethically climate and ethical behavior of its
members so employees must take care of this thing

• At awesome food organizational culture is based on involvement, communication

and creativity. So employs must try to follow it to satisfy customers.

• At awesome food employees must involve in motivated by and committed to the

success of the organization.

• At awesome food employees must be supportive and respectful to each other.

• At awesome food employees must create a humor , and ease in the workplace

• Employees must have good listening skills employs in customer responsive

culture has the ability to listen and understand message sent by customers.

• Employs should not involve in any kind of conflicts with in the organization and
resolve issues based on the good of the organization verses personal interest.

Types of culture:-
Strong culture:-
At awesome food we a strong culture Employees are required to follow rules and
regulation Managers supervise employees closely to ensure that there are no deviations
management is concerned with high productivity. At awesome food our strong culture
key values are following:-

• Commitment
• Integrity
• Fairness
• Teamwork
• SERVICE

At awesome our strong culture represent by our rule that shows in an organization that
out side food is not allowed at awesome food. People cannot bring in outside food in an
organization. At awesome employees know what they are supposed to do and what is
expected of them so that they can act quickly to take care of problem.

Culture uniformity:-

At Awesome food the whole organization follows the same culture there is not
particularly separate department culture at awesome. The whole organization must follow
the same customer responsive culture, same dress code, and same working conditions.

Culture verses national culture:-

At awesome food the culture we follow is according to the national culture

At awesome food employees speaks the national language Urdu to communicate with
customers .At awesome food we make legitimate (hilal food) for the customers according
to our religion and culture. We don’t present hamburger (pig meat) or any product which
is made of pig meat in our organization. We make safe and cleanliness products which
are not caused of any problem. So At awesome food we must take care of these things.

Culture verses formalization;--

At awesome food we used high formalization in start to standardized and the extent to
which employ behavior is guided by rules regulations and policy statement and to make a
structured job behavior But now it’s a part of our culture and now employees treat all
customers equally and respectfully Employee follows the proper dress code in
organization Employee donot smoke in workplace arena etc….. So all of these are the
sign of strong culture.

Involvement culture:-

Awesome Base ball culture:-

At awesome food we make rapidly changes and we are a high risk taker like awesome
food provides products at different prizes. That’s why average people can be able to buy
awesome products. Awesome offers additional item in successful given product. For
example Burgers in different categories at different prices with different combination of
vegetables Vegetable Burger, Chicken Vegetable Burger, Beef Vegetable Burger etc.and
Paying the suppliers who keep us supplied with food, drink and the services that we need
to run our restaurants we also do changes business performance that our business & units
have suitably stretching performance targets and that our continual drive to improve our
business returns is well on track.

Awesome fortress culture

Awesome food makes changes in his products and tries to introducing new ones keeping
an eye on the competitors. They are so many competitors for our product. Now a day
there is two types of competition, which is facing by awesome food

• Direct competitions
• Indirect competition

Direct competition:

Direct competitors of Pizza Hut are:

• KFC
• Mc Donald’s

KFC is upscale Pakistani restaurant that has a limited selection of food dishes. Although
the selection is limited and pricey, the dishes are quite good.
Mc Donald’s is another fast food provider in Pakistan so this also a direct competitor of
Awesome and it has a decent food selection however the quality is in consistent.

Indirect competitors:
The indirect competitors are local fast food provider and Bamboo.

Awesome does not consider Bamboo as its direct competitors. As Bamboo has a limited
menu and cater to different segments of society e.g. Bamboo is catering to lower middle
society of Pakistan..

Now awesome food provides more quality, taste and freshness and most upscale
services and charging acceptable prices. Awesome food is introducing a new item
“Vegetable Burger”, Burgers in different categories at different prices with different
combination of vegetables Vegetable Burger, Chicken Vegetable Burger, and Beef
Vegetable Burger with even more attractive and charming taste. As compared to the
competitors.
Planning:-
Planning's role is to ensure that our underlying business performance is analyzed &
understood, that our business & units have suitably stretching performance targets and
that our continual drive to improve our business returns is well on track. Planning
involves the setting goals establishing strategies for achieving those goals and developing
a set of plans to integrate and coordinate different activities seem pretty complicated.

Now at awesome we got the different perspectives of planning which are as follows:-

• At awesome we planned to give direction to coordinate activities between

managerial and non managerial alike so they will be able to know where the
organization and its work is going on and what they must contribute to achieve
those objectives or goals.

• At awesome we planned to compel the managers in a way that they would be able
to see ahead look forward to change and think about the impact of change by
reduces uncertainty.

• At awesome we planned to synchronize work activities in the region of

recognized plans and reduce inefficient activities so that work can be done
efficiently and effectively.

• At awesome we only enlarge those strategies and objectives which we can

achieve we do not develop those strategies or objectives which we cant get done
as well as we used controlling function to have genuine performance against the
goals that either the work is going on right path or not if not then do some
remedial actions.

Type of Planning:-

Formal Planning:-
At awesome we have followed the formal planning:-

At awesome goals are in written form and they shared with the organization because the
reason behind that is If the employees don’t know what they are working for? What they
are trying to accomplish? How they can contribute to achieve their objectives? How the
work efficiency of different work units can be raised. The organization cannot achieve its
goals. At awesome now under formal planning plans develop by top level managers
flowed down to all the organizational levels.
Objectives of Awesome food:-
Our Supreme objective is to provide best meals, high quality burgers on reliable prices &
services. We are committed to offering superior, differentiated meals to help you manage
your money better. As well as to build and maintain the organizational performance with
different aspects.

At awesome food we have different objectives which are as follows:

 To achieve sustained growth and profitability in all areas of business.

o This objective is to determine that all the franchises of the

awesome will run in a profitability ratio and maintained that ratio
for a long run as well as focus on the growth of the business by
opening new outlets of awesome.

 To build and sustain a high performance culture with a continuous improvement

focus.

o This objective is determined to established and maintain the strong culture

in an organization in which employees get motivation, employees know
what they expected to do? , employees follow all the ethical policy
statements to build strong awesome culture.

 To maximize use of technology like NCR Machines Credit machines computers

etc.. To ensure cost effective operations management information systems
enhanced capability and high service standards.

o This objective is determined to use the modern technology include

different Information systems like transaction processing systems or
machines which are Required to run the business operations efficiently
and effectively.

 To assemble and maintain an enabling environment where employees are

motivated to contribute to their full potential’s

o This objective is determined to make an pleasant working conditions in

which people get job satisfaction, no symptoms of stress at job , equal
rights , freedom of conscience etc.

 To build and maintain the higher products quality.

 o This objective is determined to make good quality products no
compromise on quality because it’s a important factor which able the
customer to switch to the competitors where he finds quality according to
his perception.

 To provide the products at reasonable cost as compared to the key competitors.

o This objective is determined that our competitors are established from a

long time therefore we set our prices lower than their brands to make our
position strong in an industry by attracting customers.

 Broader or more attractive product line.

o This objective is determined that awesome offers variety of burgers
includes Zinger burger, Beef vegetable burger, Chicken vegetable burger
etc along with quality.

 To organize the superior customer service.

o This objective is determined that awesome usually focus on customer

satisfaction by dealing them with pleasant service and commitment and If
customers have any complains or suggestions regarding awesome products
we mainly focus on those complains or suggestions.

 To build the strong and long term relationship with the customers.

o This objective enables to establish long term relationship with customers

by giving them discounts like quantity discounts or by introducing new
different meal schemes or lower prices of products due to this fact the new
customers can be attracted towards the organization.

Difference between planning and strategic

planning:-
Both types of planning usually share the common aspects apply to whole organization
establish their goals but the difference between both arises when we see that in planning
we usually emphasis on coordinating activities in the organization. Where as In Strategic
Planning, who drive the long range planning process, and who support strategic projects
around business In strategic planning we have to place the organization in terms of its
environment At awesome food where we make different plans and objectives on the other
hand we also do not deny from the importance of the strategic planning in which the
organization positioned in terms of environment so we also utilize strategic planning in
our organization.

• At awesome Strategic planning is helpful to comprehensively plan for the future

to ensure sustained growth and revenues.

• At awesome Strategic planning is to facilitate alignment of the Vision, Mission

and with the business Objectives.

• At awesome Strategic planning helpful for having the solutions for products,
policies and procedures.

Resource allocation:-
At awesome the resource allocation involves performing an activity and making of an
financial plan and the programming of subordinates work.

FINANCIAL PLAN

In support of our business goals, the Awesome Finance function is

split into two teams

1.Control
2.Planning

Control:
The overall role of Control is to ensure that our financial statements are accurate and
reflect a true and fair view of our business performance. It ensures that all
transactions entered into by awesome are appropriately recorded. It also has a
responsibility to ensure that our assets are protected, through appropriate controls and
processes.

Within Control, we do responsible for the following:

· Preparing and reporting accurate data to Senior

 management, Investors and Statutory bodies

· Supporting the expansion programmers of the Franchising

and Business development teams

· Analyzing variances from Plan and Forecasts to facilitate

and influence decision making

· Paying the suppliers who keep us supplied with food, drink

and the services that we need to run our restaurants.

Planning:
Planning's role is to ensure that our underlying business performance is analyzed &
understood, that our business & units have suitably stretching performance targets and
that our continual drive to improve our business returns is well on track.

Structurally, Planning is split into three teams:

· Business Planning, who manage the total business and individual unit budgeting
process, as well as providing commercial analytical support to our Operators

· Strategic Planning, who drive the long range planning process, and who support
strategic projects around the business

· Financial Investment, where our focus on returns is displayed through control of our
investment processes

Advertisement 475,000 Bank Loan 5,000,000

Printing 50,000 Owner’s Equity 17,500,000
Renovation 1,018,000
Salaries 150,000
Utility Bills 65,000
Machinery 1,000,000
Inventory 100,000
Furniture 250,000
Bank Credit 1,030,000
 Reserves 18,362,000
Total 225,000,00 Total 22,500,000

Implementation:-
Authority:
As every Organization At awesome every plan needs the official approval before
implementation and this thing always done by the top management of the organization
e.g. CEO, General Manager.

Persuasion:-
Persuasion involves the satisfaction to employees So awesome always take care of
employees and their satisfaction we try to avoid the lack of trust and understanding in the
organization and focus on the employees involvement and negotiations.

Policy:-
Policy is basically a guideline for making decisions and to maintain check and balance of
given persuasion enough benefits to be filled. E.g. Customer always comes first and
should always be satisfied.

Execute the plan:-

Now at this stage at awesome we implement the plan after doing the process of Authority
persuasion and policy as well as awaited for results either success or failure.

Feed Back:-
Now at feedback we got the Reponses of success or failure of plan after implementation
How much plan or decision was effective? And if there is any problem arises in it correct
it properly.

Decision:-
When we have to choose from one or more alternatives becomes decision.

Programmed Decision:-
Programmed decisions are basically those decisions which we do in our daily activities or
so called recurring decisions.

Now at awesome we also make different program decision e.g. If a server in a awesome
spills the drink or food on the customer clothes and the manager found an offend
customer and something needs to be done because drink or food was frequently spilled.
Now manager has to do something to handle this situation to keep the prudent
environment in an organization. So what manager can do? So manager offers to have the
clothes cleaned on an awesome expense. Awesome affords all the expense in the cleaning
of a customer clothes. For this purpose managers do not need to make a list of solutions
to solve this problem because this problem does not need to have the alternative decisions
because these kinds of problems are well easily defined and uncomplicated problems and
can find solutions easily.

Non programmed decision:-

Non programmed decisions are those decisions which requires made to order solution and
these are exceptional kind of decision.

At awesome we also make non programmed decision e.g. whether to build a new
franchise of an awesome in a particular city or the area of the city by having and
calculating all the facts and figures regarding that What would be the volume of sales?
Competitive analysis and how can we easily modify our facilities and operations out
there and much more etc... After having all the information regarding these kinds of
things we build a new franchise in a particular city or somewhere in the area of the city.
So for this purpose Any decision would be taken either in the form of structure a new
franchise or not will be called non programmed decision and these kinds of decision
usually have done by the top management of an organization because for this we need a
precise and exclusive decision .

Certainty decisions:-
In a certainty decision making managers can make precise decisions because all outcome
are identified so it becomes easy got the managers of an organization.

At awesome we also have certainity6 decision in which manager realizes to maintain and
coordinate different activities between different level of management in an organization
On the other hand just in time and to improve the performance of an organization
restaurant manager establish suggestions and comments box in an organization in which
an organization has an Questionnaire in which the customer pass their comments about
organization that how they serve their customers what about the quality of the products ?
Does the prices of the products are reasonable? Now on the basis of the results of this
Questionnaire that what has been saying by the majority of the customers Restaurant
manager can improve the working condition of an environment due to this fact he can
make accurate decision.

Uncertainty decision:-
In the uncertainty decision managers do not have relevant information regarding problem
or the problem related information be vague and unclear in this case managers do not
have the choices of alternatives.

At awesome We face the uncertainties decision in a way that if any employees comes to
the manager and complain the other employee that he is doing something wrong not
fulfilling his duties properly or trying to create a awful environment in an organization .
At this stage manager must not agree with him on first sight and managers must identify
the obligation because may the person is doing all this because of his jealousy with him
on the other hand manager must analyze that either the information is correct or not that
Does the person is creating trouble in an organization or not ? By doing self observation
or anything else so after analyzing the situation then manager must take a step that either
the employee been rusticated or not as well as there should not be environmental
certainty.

Risk:-
Risk is the situation in which the manager is able to estimate the odds of certain
outcomes.

Now at awesome whenever we take any kind of risk regarding production and
manufacturing process or introducing a new technology like upgrade NCR Machines into
the business. We explore that what we could lose or what might be hurt .Whether we
reach our goals in another way and observe all those factors involve in this risk like the
timing the people changes will it entail and the benefits. Now after getting observing
facts we decide to take this risk or not.

Decision Scope:-
Now in the awesome we have the wide decision scope we see the effects of our decision
in organization that how much our decision is strong or accepted by the employees for
this purpose we do employees involvement in an decision and do negotiate with the
employees and analyze that what would be the impact of decision on the employees.

Rational decision making:-

As Rational decision making is all about to have the clear problem arises related to the
organization and after analyze the problem got the required information about that
problem to reach the possible solution of that problem by analyzing outcomes.
Now at awesome we do involve in the rational decision making in a way that If we have
our outlet the I sector in a Islamabad and the outlet generates revenue and move in the
profitability ratio but the situation becomes complex when our competitor Kfc comes in
that particular area and build their new franchise in front awesome now at that time the
problem occurs because When there were only awesome franchise in a particular area all
the customers who like fast food were attracted towards awesome in others words we
can say that we got the monopoly at that time However when the Kfc opened their outlet
in front of awesome the customers who had always been come at awesome divided in
between Kfc and Awesome some of the loyal customers or old customers still choose
awesome for their fill but the visitors or new customers who did not joined awesome yet
often move towards Kfc even though some of the daily visitors also move towards Kfc
may be just to change their taste. The impact of all this scenario was that our profit ratio
or revenue ratio gone down. Now at this stage we need a break and take some necessary
actions to just sought out this problem to maintain our position like before and to
increase our profit ratio after getting all the information and analyzing the situation.

For this purpose we need to compete with our competitor by doing some actions like In
door and outdoor advertising and sales promotion skills which helpful to attract
customers again towards awesome. Which are as follows:-

• Product Bundle pricing:-

Now awesome use this strategy in a way that awesome combine several of their products
and offer the bundle of products at a reduced price like awesome offers bundle of its
product a burger, fries, and a soft drink at a combo price this step can be useful for
organization to get and maintain its position.

• Quantity discount:-
At this stage awesome offers quantity discount which is the specific reduction in price for
specific customers first of all those customers who visit the awesome regularly and for
those customers who buy the large volume of meal from awesome .So all these type of
customers will get the especial relaxation in price.

• Promotional allowances:-
Awesome offers promotional allowances price reduction in their products specially to
dealers just to motivate them and for the efficiently participating and favoring in
advertising campaigns and sales supporting programs of awesome so by doing this effort
awesome can get its position back and increase profitability ratio.

Non rational decision making:-

Satisfaction model:-
Now at Awesome we take a non rational decisions like which we do in the satisfaction
model Awesome take the decisions which are good enough for the specific situation just
to satisfy that situation and not go in depth of the problem and choose the solution which
could be helpful in that particular scenario.

At awesome while we communicate with the other franchises of awesome and got the
problem that the one of the new franchise of awesome which has been made yet has got
the problem. The franchise generates large volume of sales and got the huge customer
responses but the problem is that the middle managers include assistant managers are not
able to operate and coordinate activities regarding sales and customer responses in a
efficient manner although they are three in numbers but still they are facing problem now
for this purpose they have to communicate with the other franchise just to recruit the new
and sharp assistant manager from the other franchise. Now on the other hand in this case
The other franchise who generates the average revenue and do not have much stress in
their franchise regarding sales and customers relationships and they have three assistant
managers in their franchise but they can operate activities with two managers for a while
now in this situation the third assistant manager of this franchise been sent to that
particular franchise who got the problem just to satisfy and solve that problem and this is
the most good enough decision for that kind of situation .

Decision making in groups:-

At awesome we do decision making in groups in between the restaurant manager and the
assistant managers and supervisors because we believe on freedom of conscience so that
is why we get the opinion of every member in a group. The advantages of group decision
making are more in numbers as compared to disadvantages same as we have in our
organization awesome.

The advantages we have in our awesome food related to the decision making group
are as follows:-

• Produce more absolute information and

knowledge:-
At awesome the group decision making between the restaurant manager and assistant
managers brings a diversity of experience and the new perception to the decision
process. It’s all about accuracy to gather facts and figures in order to make decision
more effective.

• Generate more diverse alternatives:

At awesome in group’s decision making we have a greater amount and different
information so it becomes easy to recognize more different alternatives. It’s all about
creativity in which managers think creatively in order to make effective decision.
 • Raise recognition of a solution:-
At awesome when managers make group decision on a round table due to this fact they
hesitant to fight and the ratio of acceptance of solution increases. So in this regard the
degree of acceptance plays an important role in order to make effective decisions.

Decision making techniques:-

Now at awesome we use some decision making techniques which are helpful to get a
solution of the problem.

Devil’s Advocate:-
In an organization devil’s advocate is the person who make criticism on a particular idea
just to reach the best idea or the solution for the problem and this criticism usually in
favor of the organization.

Now at awesome when top management of an awesome decided to make a new product
development introducing a new product scheme of vegetable burger in an awesome. On
the other hand the general manager of the awesome raise the issue regarding competitors
and plays an role of devil’s advocate at that time by saying that the Subway has started
vegetable burgers it will be threat for our product because Subway has already
established a strong market position and enjoying a high customer loyalty. Now for this
purpose awesome need to come with the strong strategy and market position and should
introduce the vegetable burger with a rational price ,quality, and on time delivery 17
min approx Product will also be designed for those who are health cautious. Now after
implementing these things we are able to reach our goal and make a successful new
product development.

Delphi Technique:-
Now at awesome we use Delphi technique in an organization in which restaurant
manager plays an important role in an organization At awesome there is a proper
elegance of furnishing there is proper sitting arrangements there is no congested place for
customers but even though with the passage of time increasing competition day by day
Technology advancement ,and as awesome volume of sales is also increasing rapidly
then due to this fact we need to present our organization in more efficient manner and we
have to do some changes in the franchise related to sitting arrangement and furniture and
come up with more stylish furniture and sitting arrangement for this purpose the
restaurant manger starts negotiations with the assistant managers and other employees of
the franchise via Questionnaire and by email in which restaurant manager ask them about
changes in an organization regarding furniture and sitting arrangement that should we
change our franchise furniture upgrade it or not the answer will be in yes or no? Now if
the majority of them say yes? And are in favor of changing the furniture then the
restaurant manager should take an action on it and sent this document to top management
for consideration and approval and for implementation on this application.
 Strategic management:-

Analyzing External and internal

environment:-

SWOT Analysis:-
The purpose of SWOT is the matching of specific internal and external factors, which
creates a strategic matrix and which makes sense. SWOT analysis determines what may
assist the firm in accomplishing its objectives, and what obstacles must be overcome or
minimized to achieve desired results. One commonly used strategic tool is the SWOT
Analysis which is used to analyze those factors that may influence success.

SWOT Analysis stands for:-

S: Strength

W: Weakness

O: Opportunities

T: Threats.

STRENGTH:-

• Our company has a good financial position

• The pricing is reasonably cheap, so it would appeal to large customers.

• The business dedication to the customers need through quality customer service.

• The staff employees of the business are well trained qualified and experienced.

• The accessibility of the product is easy to reach.

• Variety of products, like different variety of burgers available at awesome.

WEAKNESS:-

• Awesome do not have Strong Brand equity Being the new one If the awesome
launches new product development like the combination burger with vegetable is
 very unique so it will some how it will difficult for awesome to get new
customers attention.

OPPURTUNITIES:-

• High growth rate of food industry.

• Changing customer demand and taste.

• There is a good free home delivery system.

THREATS:-
• Now a days flour prices are high This will affect raw material cost due to which
our production cost will be rise up and in result we have to rise up our prices or
our profit margin will reduce.

• Threats from local or indirect competitors like bamboo.

• More health conscious customers

• Competitor’s offensive strategy can give us tough time.

• Increasing inflation rate directly effect menu prices.

COMPONENTS OF EXTERNAL ANALYSIS:-

Scanning:-
Scanning is a component which identifies those factors which directly or indirectly effect
the organization. At awesome we have different factors which directly or indirectly effect
it and usually these factors are related to the general environment. Which are as follows?

 Economic Conditions
 Political/ Legal forces
 Social Conditions.
 Demographic Condition
 Technological changes

Economic Conditions:-
Economic conditions are very important to see for doing any business in a particular
country. Now In a Pakistan there are many implications in the economic sector and the
growing food industry in Pakistan also face different economic circumstances so same as
this can be happened with awesome food because now a days there is a Shortage of flour
and sugar in a country due to this fact the prices of flour and sugar are raised due to
which production cost been rise up. So due to this fact this fluctuation can effect the
awesome in a way that the production cost of awesome can be raised after facing this
fluctuation and the result of this may be in result of increase in prices of awesome
products. On the other hand the inflation rate increases it may also a cause of increases in
sugar and flour prices and can be a source of trouble for awesome production process.

Political and legal forces:-

Political stability is also very necessary for any country and also it has importance for
doing any business in a particular country but un fortunately in Pakistan there is been no
political stability at any period of time. So this may also affect the food industry in a
country. There is a significant pressure on the average food industry and basically the
political instability effect the food industry by mostly arising a high level of taxes like
e.g. the 15% of central excise duty and the sales tax 18% which total taxes about 36% on
retail prices we can say that increasing tax rate can be trouble for awesome food too for
surviving in a profitability ratio.

Socio-cultural Conditions:-
Socio-cultural conditions also does matter to operate any business in a country and there
has always been specific different social trend regarding food industry and for awesome
as well. Socio cultural condition can effect the awesome in a way that those people who
do not like unhealthy fried fast food or the health conscious persons will not be attracted
towards awesome and the people who just like home cooked meals or the desi food will
not be attracted towards awesome. On the other hand a major social trend in a rural areas
of Pakistan still presenting guests with typical village food like lassi and saag due to this
fact those people who like typical village food even though they migrate from rural to
urban still like that food .Socio culture also relates to the changing customer demand .So
in this case awesome will also face trouble to attract those type of customers.

Demographic Conditions:-
Now the demographic conditions encompasses trends in the physical characteristics of a
population such as age, geographic location income etc Now awesome also majorly
target specific group of people 13-19 years for children and also target adults from the
age of 20-50 years now if people of these age group do not attracts towards awesome
then there’s been a somewhere problem so managers must organize and control this
factor. On the other hand awesome usually target average income level now if the income
level of people fluctuates or goes down then their demand for the awesome products will
be decreased so this may affect the awesome food.

Technological Changes:-
Now technological changes are obligatory for recombining existing knowledge to
develop new process and materials. Now at awesome whenever we try to develop new
product we must go through the specific process in which we involve idea generation in
which we get ideas as much as we can using internal and external sources after that
Secondly, we use idea screening in which we drop down poor ones now after getting the
idea we develop specific strategy and do business analysis of that product on the other
hand we do technological changes regarding machinery by upgrading NCR ,Credit
machines just to meet the demand and to facilitate the employees .

Monitoring:-
Now after identifying those factors and conditions which directly or indirectly effect the
organization we must keep on eye on those factors Now awesome keep on eye every
external general environment like awesome keep on eye on economic sector to see and
analyze economic fluctuations and problems arises like prices of flour and sugar raised
and analyze also its effect on awesome on the other hand must aware of the government
policies or tax rate polices regarding sales tax or duties to run the business in a
profitability ratio. At socio cultural awesome must keep on eye on customers changing
demand and those customers who do not like fast food or not attracted by awesome. In
demographic conditions awesome must need to analyze the specific income level group
and their income fluctuation and the specified target group of age for the awesome
products and in the technological changes awesome must need to take care of the new
product development process or the up grade of the machines using in the organization to
meet the requirement.

Forecasting:-
Forecasting is all about to predict tour future anticipation the importance of the firm or
the time frame. Now at awesome we forecast about our competitors KFC and Mc Donald
that may be they will launch a new or innovative product with combo price and good
quality that product can affect the awesome business process by attracting awesome
customers towards them. Now in this way awesome use controlled test marketing in
which we can make defensive strategies or come out with new product before our
competitor launches the product because in this thing the timing is very important so in
this way we can beat our competitor product before launching or commercialization of
the product.

Assessing:-
Now in assessing we evaluate the environmental data for the implications of the firm.
Now due to the recent economical condition of Pakistan in which we are facing shortage
of flour and sugar due to this fact the prices of raw material called ingredients for the
finish product has been increased due to this fact awesome competitors KFC and Mc
Donald increase their prices of the products on the basis of their strong brand equity or
the strong market position but now this is the time for awesome to overcome their
competitor or to break their regular customers by giving them a surprisingly offer by not
to increase their prices of their products and too away their competitor market share now
in this way we can increase our number of customers in an organization and we will be
able to get more profit margin in the long run .

Industry Analysis:-
Threat of new entrance:-
Threat of new entrance is always been in any kind of industry. Now for awesome which
is a fast food industry also has threat of new entrance As awesome food already has its
strong competitors in the market like KFC and Mc Donald etc So the entrance of new
competitor as a threat can also raise the problem for awesome Now to avoid or to stop
this new entrance of threat awesome make its strategies regarding market and valuation
of products so strong so due to this fact it will not be easy for any one to enter into the
industry first of all he would have been match up the strategies of awesome and other
organizations as well. Somehow on the other hand there are also some other factors in
this food industry due to which no one can easily make their entrance Firstly, There are
established brands identities in your industry like Mc Donald etc Secondly, there is a lot
of capital needed for the industry and the service use of expensive equipment and finally
the overall cost or strong financial plan to set up franchises in different areas.

Threat of Substitutes:-
As awesome food have different competitors in a market like KFC and Mc Donald So
due to this fact Some how there is a similarity of offering products between awesome and
its competitors like both are offering products like Zinger burger ,French fries, Nuggets
Sand witches and many more etc now in his way we suppose the If awesome take a step
and increases its product prices then the result may be the switching of awesome
customers towards hi competitors because some customers do not compromise on price
same as this thing related to product quality if awesome product quality don’t match up
with the customers taste and expectations then in this they can switch to the competitors
where they found food according to their taste. On the other hand the traditional Pakistani
dinning, home cooked meals, food streets, Street vendors are also count as substitute
products.

Threat of Supplier:-
Now At awesome we have different type of suppliers which are responsible to supply us
the required particular items and those suppliers include Poultry products supplier ,
Cooking Oil and Bakery products Supplier , Paper and Packaging Supplier , and
construction related machinery supplier . Now if one of the supplier missed in this whole
process or Switch to our competitors by having a great deal so due to this fact the work
cannot be done in an efficient manner and we got to be in trouble on the other hand if one
of the supplier stop supplying us the required product due to the circumstances like
poultry product supplier stop supplying us chickens due the disease of bird flu so due to
this fact we will be facing a problem or finding out a new supplier so this might be also
include as threat of supplier to the awesome.
Threat of Customers:-
Now the threat of customer is a major threat of any business process because customers
are the ones who just run the business process. Now at awesome we must take care of our
customers by giving them quality customers service and also offering them special meals
deals on a reasonable prices At awesome we must take care of the product prices and
product quality because these are those important elements which grab the attention of
the customers but if we will not focus on product prices and quality this can be a cause of
Switching customers towards competitors like KFC or Mc Donald because if we will
increase our product prices the impact of the is action can be in the form of switching
customers because some customers do not compromise on prices same a with the product
quality if we do not focus on our product quality this may be also cause of switching of
customers towards competitors where they found better food quality or the food which
match up with their taste because like prices some customers also not compromise on
product quality .
Threat of competitor:-
Now threat of competitor is also a major threat in the market awesome must keep on eye
on their competitors include KFC Mc Donald, Pizza Hut etc. Now awesome must keep
on eye on their strategies and their innovations as well as the must analyze the prices of
their products because if they decreased their product prices by using pricing strategy this
can effect the awesome and focus on whether they broader their product line or not and
by doing the strong advertisement and marketing campaigns they can attract customers
towards them so all of these are those threats which must be analyzed by the awesome.

Threat of new
entrance

The Industry
Supplier (Rivalry among Customer
Threat existing firms) Threat

Substitute
Products

(The Industry Environment)

Strategic Groups:-
A strategic group consists of a bunch of firms with a n industry that be inclined to adopt
common strategies quality standards prices distribution channels and customer service.
Now at awesome we also find strategic groups KFC because the quality standards and the
price of products are somehow similar as compared to the others.

Competitive Analysis:-
As we discussed above in the project about competition of awesome food with the other
competitors we discuss it in the following form that awesome divided the competitors in
two categories one is direct competitors in which we include KFC, Mc Donald both are
fast food providing restaurant in Pakistan the selection is limited and pricey, the dishes
are quite good and has a well-mannered food selection however the quality is in
consistent. And the second one is indirect competitor in which we include Pizza Hut and
Bamboo as Bamboo and Pizza Hut has a limited menu and caters to different segments of
society e.g. Bamboo is catering to lower middle society of Pakistan...Awesome got the
relevant information regarding its competitors from their annual reports , by attending
different seminars, visiting their web sites as well as there are also internal and external
sources are involved and helpful to get the relevant information regarding their
competitors.

The internal environment:-

The internal environment of the organization basically contains the resource based view
in which the business strategy of the firms is capable of providing a competitive
advantage based on external opportunities.

Resources Types:-
There are two types of resources.

• Tangible resources.
• Intangible resources.

Tangible Resources:-
Tangible assets are those assets which can be observed o quantitative. Now at awesome
the tangible resources which we have acquired are included Financial resources include
High capital investment required for aggressive promotion. Buildings to develop
franchises in different areas, Organizational Equipments in which we include elegant
furniture, office equipment , and the different types of machines in which we include
credit machines ,NCR machines, Computers ,Fax Machines. Etc.

In tangible Resources:-
In Tangible resources are those things which cannot be quantatified or touched these
items can be appear on the balance sheet providing the firm competitive edge on the other
firms.

Now at awesome we got three kinds of in tangible resources which are as follows:-

• Reputation
• Technology
• Human Capital

Reputation:-
Reputation means Consumers have a tendency to buy product or services from a firm that
is detained in esteem. Being the new one in the market awesome try to build its strong
reputation in the market even though awesome got the good market share and financial
position and in start establish its good reputation in market but not at the peak level
because still awesome has the danger of the failure of its new product development as
compared to its competitors like Mc Donald who got the brand equity. On the other hand
awesome try to build its strong reputation in the eye of customers by offering them good
meal schemes on reasonable cheap price with high quality and also do aggressive
promotion for its products due to this fact consumers attracted towards awesome and that
time is not that far when awesome will also recognize as brand equity holder.

Technology:-
Every organization uses different types of technologies in their organization who match
up with their type of industry. Awesome is related to the fast food restaurant At awesome
we use computerized information system and modeled its simplified product offerings on
Awesome menu At awesome we particularly use Transaction processing system this
system is a computerized system that perform and records the daily routine transactions
necessary to conduct business such as sales order ,flow of materials and inventory
,product offering at awesome menu in an organization , Material resource planning,
employee record keeping, cash deposits, How many parts in an inventory? Because we
usually deal with number of customers on daily basis so due to this fact we record daily
cash deposits etc.

Human Capital:-
Now at awesome we hire the skilled and qualified workforce which supports the firms
continuous development process and that’s reflect the value of the human capital in an
organization At awesome we hire those assistant managers middle management in pur
franchise who have done MBA with some experience and after hiring them we give them
Training regarding Food service Module and customer service module we give them
work book manuals for more information and the restaurant manager training always
been held in head quarter of awesome which is in Lahore. So in this way we got the large
amount of human capital in our organization which can contribute or take a part in the
development of the organization.
Analyzing the firms’ capabilities:-
Now at awesome we analyze the firms capabilities with the help of the value chain
analysis that’s attempt to identify the value added of each activity.

Technology:-
In this case of technology we include both tangible resource technology and intangible
resource technology So at awesome we use different types of technical machines for
check and balance of credit like Credit machines ,NCR machines , Machines &
equipment regarding food production and in Intangible resources we applied
computerized information system that’s helpful to cost effective operation in which we
use Transaction processing system because at awesome we deal with many number of
customers daily we usually have to do routine tasks Such as to record daily cash
deposits ,sales order, material resource planning etc.

Product Design:-
Now after analyzing material resource planning in an technology process, Analyzing the
financial plan for the products offering in an organization ,preparing balance sheet, now
it’s the time to make the design of the product being the fast food restaurant awesome
made design of different type of fast food products include Burgers, fries .Nuggets etc..
At awesome we work on the basically the size and the composition of our products what
actually their size should be? our product size and composition should not look like our
competitors and emphasis on the quality which should be at least better than the
competitors and on the other hand the style that simply describes the appearance of the
product .Good design contributes to a product usefulness as well as its looks and begins
with a deep understanding of customer needs.

Manufacturing:-
At awesome in the manufacturing function we first of all acquired inputs needed to
produce the firms products and services as awesome has its own suppliers basically
awesome purchase or dealt with those supplier which supply them different types of raw
material I in these suppliers we include Poultry products supplier , Cooking Oil and
Bakery products Supplier , Paper and Packaging Supplier , and construction related
machinery supplier .Now after getting all the raw material from the suppliers then we do
the scheduling of equipment ,facilities, materials to fashion finished products in which we
also analyze the quality of the products as well and for the quality control we must
control the action of the machine and equipment.

At awesome some of the products which we are offering to the customers in menu
are as follows:-

Products:-
 1. Beef Vegetable Burger
2. Chicken Vegetable Burger
3. Zinger burger
4. Chicken burger
5. Simple Vegetable Burger
6. French fries
7. Chicken and beef vegetable roll
8. Garlic Stuffed Burger
9. Nuggets
10. Fruit salad etc…

Along with:
1. Reasonable price
2. Quality
3. On-time delivery

Marketing:-
The marketing function is responsible for selling the awesome products to the customers
and identify the customers for the awesome products now due to this fact we first of all
find our target market what it would be? To whom we are willing to sell our products and
services.

Demographic segmentation
Awesome will target children from the age of 13 to 19 years. It will also target adult
groups from the age of 20 to 50 yrs. Awesome will be targeted to those peoples who are
vegetarians and also non-vegetarians for the change. Products will also be designed for
those who are health cautious. According to income level the awesome will target those
groups which have moderate income level because we are not charging high prices.
Our business usually target many cities of Pakistan include Islamabad , Rawalpindi,
Lahore , Karachi and many more cities where we have opened our franchise but
According to living level awesome will Specially target those group of people who are
foreigner living in PAKISTAN and specifically ISLAMABAD.

Geographic segmentation
Awesome will usually target many cities of Pakistan include Islamabad, Rawalpindi,
Lahore, Karachi and many more cities where we have opened our franchise .Awesome
also targets those areas where foreigners are in majority because these foreigners are very
valuable customers in our business We find that foreigners are majority in Islamabad So
awesome usually targets different Islamabad areas like F-sectors, G-11, E-sectors, Blue
area and most areas of I-sectors. In Rawalpindi our market will be areas like SCHEME-3,
BAHRIA TOWN, SAFARI VILLAS and other posh areas.

TARGET MARKET:-
1. The business will especially attract customers wanting a variety of new, creative
and original burgers with a combination of vegetables, beef, chicken and also who
is health conscious.
2. The business will target children from 13 to 19 as they like to experiment,
discover new things and tend to follow trends and also adult group from the age
of 20 to 50 yrs.
3. The business will also target foreigner living in Pakistan. Islamabad is more
populated as compared to other cities of Pakistan.

PRICING
PRICING OBJECTIVE:
Pricing objective is to penetrate in the fast food market and then maximize profit in
the long run.

PRICING STRATEGY:
Our competitors are established from a long time therefore we set our prices lower
than their brand and this price strategy will help to attract customers towards
awesome as well.

PROMOTIONAL OBJECTIVE:-
• To enhance the awareness of awesome and its products among target market.
• To develop a positive image of awesome.
• To design a promotional campaign in such effective manner so that consumer can
switch over to use our brand from their present brand.
PROMOTIONAL STRATEGY:-
Promotional Device: - Television (PTV Home and in Cable television channels
especially Geo, ARY Digital)
Magazines :- Different Sunday Magazines

ADVERTISING
We will do advertising to promote awesome products and to build the demand it in the
market.

Now for this purpose we will do different types of advertising in which we include:-

BROADCAST MEDIA:
• We will use television broadcasting because it is a mass advertisement media.
• Under this we will select peak hours from 7 to 9.
• Under the introductory phase our advertisement duration will be standard i.e. 30
seconds for 1 month then for 2 month it will be b/w 15 to 20 seconds.
PUBLICATION MEDIA:
• Under publication media we will use both magazines and newspapers:
• In newspaper we will use image of Sunday’s issue and (Sunday magazine) of Jang
and Family Magazine and many more.

Distribution:-
Now after promotion and Advertising of organization and products of an organization the
time of distribution of the products come now in this regard Awesome follow the forward
integration strategy and awesome has its own franchises or outlets in different areas
where awesome provides his products to the customer as we said above awesome has
opened many franchises in different cities of the country so they are basically their own
distributors their selves.
Service:-
Now finally awesome deal with the customer service awesome always try to facilitate the
customers as much as he can because superior customer service is a part of awesome
basic objectives and try to build strong and long term customer relationship the motto of
our service is if the customer comes at awesome very firstly then he must come at
awesome.

Benchmarking:-
In a bench marking we compare the firm activities or functions with those of others firm.
At awesome we develop a benchmark team who is responsible to gather data from
internal and external sources In internal sources awesome find new ideas or activities
through formal research and development we pick up the brains of awesome senior
,middle management and also the other non managerial employees work in the
organization Where a in external sources we concentrate on our customers awesome
analyzes customer question and complains to find new products that better solve
consumer problem. Now beyond customers awesome tap several other external sources
like competitors can be good source for new activities and functions We buy competitors
KFC, Mc Donald products take them apart to see how they work analyze their sales and
then decide what should we do? Our suppliers also help us to have the new product idea
or activities suppliers can tell us about new concepts, techniques and material that can be
used to develop new ideas. Now after getting the data from different sources we have to
analyze that data and then identify the performance gap and the prepare the action plan
that whether should we introduce new product or not what should we do in future
regarding our products offering to the customers.

Form benchmarking
planning team

Prepare and
Gather Internal &
implement action Best Practices
External data
plan

Analyzing of Data to
identify performance
 (Steps in benchmarking)

Mission Statement:-
 To provide health with distinct taste and depreciates expense.

Strategy Formulation:-
In the strategy formulation we design those strategies which are helpful to achieve the
firm’s mission.

Corporate level strategy:-

Corporate level strategy is used to determine what kind of business an organization
should be in or wants to be in. Now awesome use corporate level strategy in a way by
using growth and retrenchment strategy which are the part of corporate level strategy

Growth strategy:-
Now in a growth awesome seeks to increase the organization business by expanding the
number of products offered or markets served and the main purpose of awesome of using
this strategy is to increase and maintain the sales revenue, market share, number of
franchises in a country or other quantitative measures because as our competitors have
their brand equity and on the other hand they are also try to expand their business by
increasing products or by opening new outlets in a country.

Retrenchment Strategy:-
Now awesome use retrenchment strategy if awesome finds any problem regarding its
product performance, customer satisfaction, new product development introducing by a
competitor or new marketing strategy of the competitors then this strategy will be helpful
to get out of this problem because these kinds of problem may effect the awesome in a
short run way so for this purpose awesome designed retrenchment strategy.

Portfolio Analysis:-
Now in the portfolio analysis we have two types of it.

• McKinsey-General Electric Portfolio Analysis Matrix.

• Boston Consulting Group’s Growth-Share Matrix.
McKinsey-General Electric Portfolio Analysis
Matrix:-
Now in this portfolio analysis matrix has three different recommendations or aspects
which are as follows:

• When a business product ranks high then the product position will be called Build

• When a business product ranks low then product position will be called Harvest

Harvest 2) 3)
• When a business product ranks falls in the middle then the product position will
Garlic
be called Hold.Stuffed
Burger
Now at awesome we categorized some of the products at Harvest, Hold and Build
Stage.
4) 6)

Hold

Nuggets, Chicken
And beef Vegetable
Roll
Build
French fries,Beef

7) 8) Vegetable burger
, Zinger Burger.

VegetableVegetablebbeburburger
BeefVegetable
Burger,Zinger

Burger.

-ger
Burger,fren
French Fries,
Zinger Burger
Harvest Products
Now awesome seeks Garlic Stuffed Burger at the harvest stage because at awesome we
do not get customers
7) of this products
8) who would like to have
9) this product at awesome. So
due to this fact we are not focusing on this product too much because this product is not
generating sales revenue.
Hold products:-
At awesome we got two products Nuggets and Chicken and beef vegetable Roll at the
Hold stage and at this stage awesome finds sufficient resources for these products and
still do focus on them regarding quality and taste and just wait n watch that will these
products will be profitable in future ?

Build products:-
At awesome we have three major key products which are generating sales these products
are beef vegetable burger, and French fries and Zinger burger. Now awesome is putting
more resources and concentration towards these products regarding their quality taste etc
So that they will maintain their position in future.

Boston Consulting Groups Growth share

Matrix:-
This portfolio analysis is also called as BCG Matrix Analysis this approach also has four
different aspects

• Stars (High Market Share, High Growth Rate)

• Cash Cows (High Market Share, Low Growth Rate)
• Question Marks (Low Market Share, High Growth Rate)
• Dogs (Low Market Share, Low Growth Rate)
Awesome Categorized his products according to BCG Matrix in this way:-

Stars:-
Now Stars are those products at awesome which have high market share and high growth
rate. In this category Awesome has three products which have high market share and
growth and those products are French fries, Zinger burger, and beef vegetable Burger
awesome has so many customers of these products as compared to the others.

Cash Cows:-
Now cash cows are those products at awesome which have high market share and low
growth rate .In this category Awesome has one product which is chicken Vegetable
Burger it has good market share but slow growth rate .
Question Marks:-
Now Question Marks are those products which have low market share but usually high
growth rate now awesome has two products include Nuggets and Chicken and beef
vegetable Roll they hold a small market share percentage.

Dogs:-
Now Dogs are those products at awesome which have low market share and low growth
rate in this we got only one product which is Garlic Stuffed Barger We are not generating
any sales revenue from this product at awesome as well. Perhaps people do not like this
product.

Types of diversification:-
There are so many types of diversification Strategies but at awesome we use Two specific
Strategies which are as follows:-

• Concentration Strategy.
• Vertical Integration Strategy.
Concentration Strategy:-
At awesome we follow Concentrate strategy because being the new one in the fast food
industry we do not want to take a risk to diversify to another industry. So we try to focus
on a current single business due to this fact awesome has opened its franchises in many
cities of Pakistan include Islamabad, Rawalpindi ,Lahore and Karachi and many more as
well awesome wants to expand his business in a country as much as he can. At awesome
we concentrate on our primary line of a business and increase the number of products
offered or market served, Sales revenue in this primary business.

Vertical Integration Strategy:-

At awesome we acquire businesses that are supply channels or distributors to the primary
business so due to this fact awesome use two types of integration strategy.

Backward Integration Strategy:-

Awesome has purchased some suppliers due to this fact awesome has its sown supplier
which supplied awesome with raw material included Poultry products supplier, Cooking
Oil and Bakery products Supplier, Paper and Packaging Supplier, and construction
related machinery supplier. So in this way awesome produce its inputs himself.

Forward Integration Strategy:-

Now awesome also use this strategy by becoming its own distributors awesome has its
own franchises for selling its products awesome does not has any others distribution
channels for his product selling.

Business level Strategy:-

The business level Strategy determined how organization should compete in its business
So now due to this fact Awesome use two types of business level strategy which are as
follows:-

Cost leadership Strategy:-

Now awesome use cost leadership strategy because awesome offers its products on lower
price than the competitors. Being the new one in the industry the lower or reasonable
price for the awesome products is the key element to run a successful business because
reasonable or lower price than competitors is the thing that always be attracted by the
customers and customers usually do not compromise on the price of the products. For this
purpose we also offer product bundle pricing offer which has been explained above in the
project.

Differentiation Strategy:-
Now at awesome we also use this strategy by making our product different than the
competitors or by introducing new product development like different types of vegetable
burgers on the other hand we also introduce different meal schemes to attract the
customers like Happy price menu , Quantity Discount etc. Where as at awesome we try
Provide high quality products at least better than our competitors so that customers also
find uniqueness in quality as well.

Entrepreneur ship:-
As many fast food restaurants are already established in a country so we cant say that we
have the monopoly in this industry and the particularly specified entrepreneur in this
industry but being the new entry or new one in the fast food restaurant we use concept of
intra preneurship

Intrapreneurship:-
Now in intrapreneurship awesome is developing new business outlets or franchises in a
country just to expand his business through out the country now in franchises awesome
assumes fewer risks like management training and assistance in operating the business,
economies of scale for advertising and purchasing so being the fast food restaurant
awesome mainly focus on franchises system in intrapreneurship because in this way
awesome can come up with new product development like different types of vegetable
burgers for the customers just to satisfy customer .

Organizational structure & organizational

design
The organizational structure is all about the formal arrangement of jobs with in the
organization now in the organizational design we develop or make some changes in the
organizational structure.

Unity of command:-
The unity of command is basically a management principal in which every individual has
to report only one manager. Now at awesome the unity of command has been showed by
the following hierarchy of different levels of managers in an organization that who
reports to whom in an organization. According to the Top level of hierarchy of awesome
food in which General manager reports to CEO of the awesome food then it’s the CEO of
the organization responsibility to report chairman if the awesome and finally chairman
has to inform all the matter all the information regarding profitability ratio, strategies,
goals of an organization to the board of directors. On the other hand at the middle
managerial level which is mainly applied in the franchises of the awesome food in which
all the assistant managers reports to their restaurant manager regarding daily activities
and routine work of an organization where as the numbers of assistant mangers depend
upon the volume of sales of the franchise usually there are three assistant managers deal
in one time and restaurant managers further reports to general managers where as first
line managers or non managerial employees in which counter workers , maintainance
boys all of them reports to shift supervisor who just take care of the non managerial
employees shifts when it will be changed how they should be organized and manage and
keep an eye on workers. And shift managers are responsible to inform assistant managers
regarding every thing.

HIERARCHY OF AWESOME
 Board of
Directors

Chairman

CEO

General
Manager

Franchises
System

Restaurant
Manager

Assistant Assistant Assistant

Manager Manager Manager
1 2 3

Shift
Supervisor

Counter
Workers

Maintainance
Boys &

Security
Guards
Span of control:-
The span of control determined the number of employees a manager can efficiently
manage. In this way awesome do not face difficulty because as awesome deals with
franchises system and in each franchise awesome has 17 employees in which we include
our 6 counter workers 6 maintainance boys, security guard, shift supervisors and three
assistant managers so it becomes easy for restaurant manager to deal and control these
number of employees in an organization efficiently and effectively and usually these
number of employees are remain same in each franchise of an awesome food.

Authority, Responsibility and Accountability:-

The Authority is basically the rights inbuilt in a managerial position to tell people what to
do and to expect them to do it where as in awesome franchise the restaurant manager has
the authority to tell the employees involving assistant managers that what to do ? after
that assistant manager are authorized to pass the order to non managerial employees in an
organization where as top management of awesome has the authority to make decisions,
objectives and strategies to achieve those objectives .Now at awesome franchises
restaurant manager is responsible to coordinate and control all the activities related to the
awesome regarding any problem, decision making process and to report to its senior.
where as assistant manger are responsible to inform restaurant managers regarding
customer services ,organizational culture , daily or routine work etc to make continuous
improvement in an development of an organizations where as first line managers or non
managerial employees in which shift manager which first line manager are responsible to
coordinate all the counter workers and kitchen workers ,maintainance boys etc whether
they are doing their work properly and also responsible to organize their shift in an
efficient manner shift managers are responsible to report assistant managers regarding all
the matter Where as top management are responsible to defining goals, establishing
strategies to achieve those goals make comprehensive plans in order to integrate and
coordinate organizational work Now at awesome as every position is inter link with
another one so every level has to report to their senior managerial level at top
management level has to answer the CEO of the awesome then CEO has to inform all the
facts to the chairman of an organization and finally Chairman reports to all the board of
directors of awesome food at the franchise level all the non managerial employees are
answerable to their shift supervisor and shift supervision are answerable to assistant
managers and these assistant managers are answerable to the restaurant manager of an
organization.

Centralized or Decentralized approach:-

At awesome we used decentralized approach but some how up to some extent we also
utilize centralized approach regarding salaries and wages of an employees different salary
packages, the targets of each franchise, profit earning , compensation and follow the same
procedure for hiring the employees but on the same way we believe that lower or middle
level mangers are closer to the action and they usually got the more detailed knowledge
about problems and know the best solution for that particular problem .s As awesome
believe on freedom of conscience of employees and importantly on the employee
empowerment which is a part of decision making of employees and employees must give
their opinion regarding different organization matters in order to solve any problem we
assigned questionnaire to employees in an organization to make a solution All these
things come under the decentralization .So that is why awesome follow this approach.

Formalization:-

At awesome food we used low formalization as we have decentralized organization we

believe on employees opinions and freedom of conscience but in start we used to high
formulization just to standardized and the extent to which employ behavior is guided by
rules regulations and policy statement and to make a structured job behavior on the other
hand now after guided rules and regulation and polices to the employees its become a
part of our culture to obey all the rules and regulation then after this for further
proceeding in an organization we utilize low formalization in which we use employees
opinion to solve franchises problems or in decisions making process.

Geographical based decisions:-

Awesome groups jobs on the basis of geography as we dealing with fast food and have
opened many numbers of franchises in different cities of Pakistan in which include e.g
Islamabad, Rawalpindi , Lahore, Karachi and many more etc now in this way we make
different type of geographic based decisions like which city is generating us with more
profits and we have to maintain this continuously and where we have to more focus to
make improvement in that area as well as in which new city or area of that particular city
we can opened our new franchise beneficially so all these decisions regarding franchises
comes under geographical based decisions.

Coordination Mechanism:-
Now at awesome we always try to make a strong working relationship between managers
and employees by giving employees right to speak and share their opinion regarding any
matter with managers as awesome has the open culture environment employees has the
freedom of conscience and given equal rights further organizational reward system also
helpful to motivate employees and develop strong coordination between employees like
at awesome franchises one of the counter worker can become their leader or supervisor in
the future and given by the complement called “Star” and got an increment in salary
where as one of the assistant manager can become the restaurant manager in future if he
work efficiently and effectively and will be awarded by officially car and increment in
salary as well .So all these kinds of efforts will be helpful to make positive coordination
between employees and managers .

Organizational Design:-

Organic organization:-
Awesome has basically a organic organizational structured which is highly adaptive and
flexible as we used decentralized approach in which we believe on sharing of ideas with
employees and job involvement of employees related to any matter with in the
organization As awesome deal with the fast food Being the new one in the fast food
industry we need to keep an eye on the competitor what they are doing with in or outside
the organization? By keeping this thing in mind awesome usually flexible in making his
strategies or decisions by involving employees either it is related to with in the
organization or outside. At awesome employees are highly trained and empowered to
handle different job activities and problems. At awesome in start we focus on high
formulization in which tightly focus on organizational rules and regulation to follow them
but later it becomes the part of our organizational culture basically we use high
formalization in started off the awesome just to which employ behavior is guided by rules
and regulations and policy statement and to make a structured job behavior and to control
over employees to follow the organizational polices then later on once the job behavior
become structured we become flexible and change our behavior toward low formalization
and decentralized session for a long run in which we now do job involvement with the
employees and share ideas with employees take their opinion regarding solving any
problem and keep them aware with all the necessary information regarding the
organization.

HUMAAN RESOURCE MANAGEMENT:-

Human resource management is basically related to people or the individuals who work
in an organization because people plays an very important role to run an organization in
an efficient manner so in this way human resource management is required to keeping
and getting of competent employees because competent employees are critical to the
success of an any organization. So due to this fact awesome also realizes the importance
of HRM because it is obligatory to improve the quality of organization .Awesome also
believes that HRM is helpful to get the competitive edge by analyzing how managers
think about employees working with and through other people and seeing the work
relationship.

Human resource management process:-

Human resource management process is basically related to staffing the organization in a
required manner and supporting high employee performance.

HUMAN RESOURCE MANAGEMENT PROCESS

 Human
resource HR Tactics Staffing Process
Planning

Orientation Training

Performanc-
Compensation &
eManageme- Career Development
Benefits
nt

 Human resource planning:-

Awesome do human resource planning to make ensure that they have the right number
and kinds of people in the right places and at the right time who are capable of
performing the required given task now through HR planning awesome can avoid sudden
talent shortages and surpluses. At awesome as we deal with fast food and run numbers of
franchises in different cities so the fist step which we take in the HR planning is about
Labors demand how many employees will be needed to run the particular franchise The
labors demand tells awesome how many and what kind of workers will required in the
future to run the franchises now after estimating the required numbers of workers to run
the awesome franchises we found those workers who will be skillful and can meet the
firms expectations and firms demand.

 Staffing process:-
After estimating the labors demand how many employees will be needed to run the
particular franchise with the labors supply means getting and keeping of skillful
competent employees in an organization .Now awesome go through the staffing process
to obtain the required competent people for the organization so the first step in staffing
process of an awesome is recruitment.
Recruitment:-
The recruitment is the process of locating, Identifying, and attracting capable applicants.
ss
Job Analysis, Description, and Specification:-
Now after analyzing the major sources for getting competent workers awesome make the
job analysis in which awesome defines the job behavior and establish the particular
behavior which is required to perform that job e.g. what are the duties of the restaurant
manager or the assistant manger who works for the awesome food. Now after job
analysis we make job description it is basically a written document of what a job holder
does how it is done why it is done at awesome the job description explains the job
content, environment, and conditions of employment. Now after job description the
process of job specification comes in which awesome make the statement of minimum
qualification that a person must posses to perform a given job successfully like at
awesome food for the assistant managers we required persons who have done MBA and
preferable if they got experience somewhere else before it identifies the knowledge’s,
skills, and attitude needed to do the job effectively.

 Selection:-
Now awesome use selection process to screening job applicants to ensure that most
appropriate candidates are hired. At awesome the selection process able to predict which
applicants will come up to the organizational expectation level. Now at awesome
franchise we have different criteria to select the employees first of all the selection of
restaurant manager for any franchise is always been decided by the head office of the
awesome called RSC (Restaurant support center) which is situated in Lahore through a
specific process eventually one of the assistant manager of that franchise who perform
his work efficiently and effectively can be the restaurant manager but in the end as
discussed above the decision will be taken by the RSC. Another thing at awesome we do
not hire any person for the post of the restaurant manager directly awesome selects or
hire employees usually for the assistant managers or counter workers positions and the
qualification which awesome required for the designation of assistant manager is
assistant manager must done MBA and preferable if got job experience anywhere else
before and the counter workers, Shift supervisors are hired by Restaurant managers
.Where as awesome use different selection devices include Application forms in which
applicant gives his name ,address, telephone number, and interviews of the applicants in
which the interviewer watch the reaction of the candidate and assume that how he or she
will be interact with the customers all these methods are for hiring all the assistant
managers ,counter workers ,Shift supervisors, or other no managerial employees Where
as the top management level positions decided by the board of directors of the
organization like who will be the next CEO, or General Manager of the awesome.

 Orientation:-
Now after the selection of the employees the next step which awesome does is the
orientation of the employees this orientation means the introduction of a new employee to
his job and the organization. Now at awesome we mean the orientation of employee in
two ways firstly work unit organization which familiarizes the employee with the goals
of the work unit that shows how the employee can contribute to the unit goals like if there
is assistant manager hired then what are the duties of the assistant mangers and what
responsibilities must be fulfilled how he can contribute in achieving unit goals same as
this thing related to counter workers if new counter worker is hired then its job is how
can he serve customers in a better way which is apart of his unit goals on the other hand
it also include the introduction of an employee to his co workers. Secondly awesome
make sure organizational orientation in which awesome tells the new employees about
the awesome overall policies, rules and regulations, procedures and objectives.

 Training:-
we train new employees on the two things FSM (food service module ) and
CSM(customer service module ) on the other hand we trained employees to enhance their
different skills like interpersonal skills and technical skills in which we focus on
customer services, culture awareness, conflict resolution, team building, computers
applications , technology etc we give lectures on theses subjects for three months and
after it we used to take the tests and evaluate the performances of individual and this
procedure is for the Middle management and top-middle management include restaurant
manager is being trained in the head office RSC (restaurant support center) and
operational and non managerial employees like counter workers are being trained by
assistant manager (middle management ).

 Employee performance management:-

Now after the training of the employees awesome need to know that whether employees
are performing their jobs are efficiently and effectively so due to this fact awesome use
different performance appraisals methods in which we use Multi person Comparisons and
360-Degree feedback method firstly multi persons comparisons used to compare one
employee performance with the other employee in an organization like at awesome we
can compare assistant manager performance by comparing it with the other two assistant
mangers so much so we realize that which manager is more efficient? Same as happened
with counter workers by comparing one counter worker with the others related to serving
customers in a better way that which counter worker serve customers in an efficient
manner where as 360-degree feedback use in which awesome got feed back from existing
shift supervisors , co workers of the organization. Like as shift supervisor are responsible
to keep an eye on counter workers and responsible to manage their shifts so he is right
person to ask about counter worker that whether he is doing his work properly or not .

 Compensation and benefits:-

Now awesome gives compensation and benefits to the employees after evaluating the
employees’ performance management and usually awesome gives compensation and
benefits on skill based in which awesome rewards employees for the job skills and
competencies they can demonstrate. At awesome If there is a counter worker or team
member he works really hard does full justice with his work and has the sense of
responsibility and try to create a customer responsive culture At awesome we give him a
complement called “ STAR” and after that he becomes the head of the workers and got
the increment in his salary .Where we usually have 3 assistant managers in an
organization again depend on sales of volume but eventually any one of these managers
have a chance to become a restaurant manager again its depend upon his devotion
towards his work the person who will do his job in a best way and coordinate all the
activities efficiently and effectively in an organization can become a restaurant manager
he will be given a officially car and got an increment in his salary.

 Career Development:-
Now at awesome we realize the career development of the employees like after passing
all the above steps of human resource management process it is time for employee to see
its career that at which stage its career is moving on. Does its career remain the same the
way it was when he started off its career or now he does progress by leaps and bounds in
his career and today he has the improved career

Managing Employee Diversity:-

Diversity:-
Diversity is basically a wide spectrum of individual and group differences at individual
level each person is compared with all other people on basis of different traits like rigid
or flexible aggressive or passive etc these kinds of personal trait differ one individual
from other and shows different behavior of people at work on the other hand we
distinguish group of individual from other groups by following different characteristics
Race, sex, age, religion, etc

Building on diversity:-
Now in building on diversity awesome chooses different business strategy and human
resource strategy to improve the management of diversity in the organization

• Grow the business &find more talent:-

Awesome use these corporate diversity initiatives to open new outlets in different cities
or in different areas of cities and hire new competent employees for that particular
franchise in which we include assistant managers, counter workers, supervisors, non
managerial staff due to this fact we are growing our business and also finding new talent
and increasing the employment level .
 • Innovate & Generate new ideas:-
Awesome do concentrate on the innovation and generating new ideas to run the
organization successfully awesome brings innovation in its products like product
differentiation in which awesome offer unique product to the customers like different
types of vegetable burgers with reasonable price on the other hand awesome generate
new ideas in which we take employees opinion and ideas regarding the new product
development or launching a new product we also introduce different meal schemes to
attract the customers like Happy price menu , Quantity Discount etc.

Top management commitment:-

At awesome we are likely to take diversity seriously At awesome our top management
focus on diversity because diversity is factor that is helpful to build coordination between
employees and effective management in an organization because when employees
compare and understand their traits with other employees they can work together in an
effective manner .Our top management level include CEO etc take active and visible
roles in diversity management at awesome top management discuss diversity issues in
meetings held in headquarters of awesome which is restaurant support centre RSC. So
now due to this fact at awesome different franchises employees include middle managers
include assistant managers or non managerial employees include counter workers,
supervisors take will take diversity seriously and tolerate and try to understand each
others traits at work place.

Management Responsibility and accountability:-

Its the management responsibility to reward those employees who focus on diversity
seriously to enhance their work performance because people tend to invest time and
efforts things that are measured and rewarded so it’s the top management responsibility
to appraise those employees at awesome we rewarded our employees include assistant
managers, counter workers, supervisors etc with annual bonuses, increment in salaries
etc.
Diversity Training:-
Diversity training session helps the employees in a way that they educate managers and
employees about specific cultural and gender differences to help them respond them in
the workplace. Now at awesome we trained our employees in our head quarter which is
in Lahore restaurant support centre regarding all the necessary diversity issues that will
be helpful to the employees to work at workplace with different race, age, social status,
people with disabilities and the like In an effective manner.

Motivation:-
Motivation is basically related to the processes that explain for an individual keenness to
exert high levels of effort to reach organizational goals conditioned by the efforts ability
to satisfy some individual need.
At awesome we motivate our employees by using two different theories which are
equity theory and ERG Theory

Equity theory:-
At awesome the first theory which we used to motivate employees is equity theory in
which we give equal rights, rewards and opportunities to all employees equally.
According to equity theory employees compare their job outcomes and inputs ratio with
that of relevant others and then corrects if found any inequity. Now at awesome we
believe that employees found their ratio to be equal to those of relevant others a state of
equity exist in other words he finds his situation is fair that justice prevails and in this
way he will be motivated and do focus to enhance its work performance .

Outcomes A = Outcomes B
Input A = Inputs B

Equity Ratio.

Awesome impose and enforce rules fairly and impartially at awesome food every single
job has its importance like if there is a maintainer boy has been employed in an
organization then its obvious that there is a need of him so we also treat him with justice
and take care of his rights It provides the same rate of pay to the individuals who are
similar in their level of skills, performance and responsibilities

• Distributive Justice
At awesome this means perceived fairness of the amount and allocation of
rewards among individuals At awesome food we don’t take biased decisions
like if any employee is the nephew of chairman or any other top manager and
the other is not they will be treated equally in case of distribution of rewards,
incentives and procedurals duties as well so in this way we treat all our
franchise middle managers and non managerial employees equally.

• Procedural Justice
At awesome food the rules and regulations are same for every employee’s .we
hire the employees with the bench standards we made and there will be no
variation according to various changing situations.

ERG Theory:-
At Awesome the second theory which we used to motivate employees is ERG Theory
ERG theory is basically related to needs and based on three core groups’ existence,
relationships, and growth.

E: Existence
R: Relationship
G: Growth

Existence:-
The existence group is concerned with basic requirements of life corresponding to
psychological needs and safety needs. At awesome the first object which we focus on is
to take care of our employees basic psychological and safety needs Firstly we give
salaries to our employees on time however they fulfill their needs on time What ever they
want to do or purchase in this way employees get motivated Secondly if any employee
has not proper arrangement of shelter then in this case awesome arrange proper and safe
haven for him. Where as regarding safety need Awesome do not give any danger task to
employees awesome usually offers danger avoidance jobs to employees awesome
provides healthy working conditions for his employees and reliable day to day activities
so in this way employees will be motivated.

Relationship:-
The relationship group of needs is concerned with people desire for social support ,
interpersonal relationship etc Now at awesome we try to make strong relationship
between managers and employees and believe on supervisory support at each level in an
organization Awesome food gives free speech right to employee and freedom of
conscience employees can share their opinion with their supervisors or managers in a
friendly environment where as if employees got any problem regarding any problem so
this may also discuss in an friendly environment Awesome celebrates his employees
birthdays so at awesome we make birthday parties for our employees and give different
gifts on that occasion so this shows a positive sign and a way to motivate employee in a
nice manner. At awesome food there is the right of privacy, delicate matter of every
employee are confined and not disclosed to any one so all these efforts will get motivated
to employees.

Growth:-
Now after getting the basic requirements of life or psychological needs and making a
strong social relationship in an organization now it’s the time to growth and raise your
bar from the previous stage and try to find out what you need to become or what you are
capable of becoming this include in a higher order need basically it’s the time to find and
develop your talent Awesome do focus on this part of the story and observe those
employees who perform their duties efficiently and who are basically problem solving
persons who got sharp mind and are precious for organization may be he can be awesome
counter worker or the assistant manger designation doesn’t matters if he is capable of
becoming something big in future we treat all of them equally and on the other hand
these kinds of employees can be the part of top management of an organization in a
future because of his skills so awesome motivate these kinds of employees by giving
them promotions ,increment on salary all of these incentives are on skilled based and may
be he will be awarded as employee of the year so these kinds of efforts are helpful for
the organization to get those employees in touch with the organization.
 Leader Ship:-
At awesome leadership is all about the process of influencing employees toward the
achievement of goals.

Theories of leaderships:-
At awesome we consider two theories of leadership which we think that can be utilized in
awesome and these theories are as follows:-

• Trait theory.
• Behavioral theory.

Trait theory:-
Trait theory is basically related to an individual personal trait and this factor is very
obligatory for any manager and helpful to control and coordinate organizational work
activities these personal traits can be the Self confidence, honesty and integrity,
intelligence, job relevant knowledge, desire to lead .Now at awesome being the fast food
restaurant we have opened many franchises in different cities and in each franchise we
have restaurant manager and numbers of assistant mangers which have the responsibility
to lead and control the organizational activities of awesome on the other hand at awesome
franchises we deal with customers every day or we can say its customer oriented business
so in this way its important for managers to make long term customer relationships by
doing customer satisfaction in a way of solving their problems like service or food etc
and these mangers can manage the organizational activities customer satisfaction and all
others responsibilities if they have personal traits like self confidence ,intelligence,
tolerance, honesty and integrity and many more which we mentioned above
So awesome focus on personal traits for their mangers because awesome believe that if
managers have the personal traits they can tolerate customers and keeping in mind the
rule of customer is always right then in way they can be an effective mangers and leaders
for the organization.

Behavioral Theory:-
Behavioral theory basically identified behaviors that differentiated effective leaders from
ineffective leaders and describes what efficient manger can do? Now at awesome we
consider behavioral theory because it’s related to the employee’s behavior that shows
behavior of employees at work place in which we include specifically awesome
franchises managers that how they behave with other employees at work place or they
should be? Now in this way we discuss important point which are as follows

• Initiating structure

Initiating Structure:-
Initiating structure is the element which shows and identified roles or duties of mangers
and other employees in an organization to attain the required objectives of the
organization. Awesome focus on designed initiating structure because due to this factor
Restaurant manager can set performance standards of employees of a franchise in which
we include assistant managers, supervisors, counter workers etc like how can the assistant
managers assigned duties and can control and coordinate first line managers include
supervisors, counter workers and other non managerial employees and then reports to
restaurant manager same as with shift supervisors they have to control and observe
counter workers individually and then reports to assistant managers regarding their
performance .

Leader ship Styles:-

How ever there are two leader ship styles have been established which are autocratic style
and democratic style Now at awesome we specifically use democratic style of leadership.

Democratic style:-
As awesome believes on employee oriented behavior and to work like a team and share
different ideas, decision with employees and take their opinion regarding any matter or
include employees in finding out the solution for the particular problem arises in the
franchise so that is why awesome chooses democratic style for the organization’s.

Path goal theory:-

In path goal theory basically it’s the manager’s job to assist his employees in attaining
their goals and to also provide direction to attain the organizational objectives. Now at
awesome we utilize this theory because in awesome franchises managers plays an
important role to run the franchise activities properly in an efficient manner and this can
only be done if his coordination with employees is quite good like at awesome weekly
meetings held in franchise between restaurant manger and assistant managers in which
restaurant manager discuss different matters with assistant mangers and assistant
managers also give weekly report to the restaurant manager and they also discuss with
restaurant manager if they or non managerial employees are facing any problem
regarding any decision or activity and give their opinion on that particular issue how it
should be solved to attain the organizational objective in awesome the first line mangers
and non managerial employees like supervisors and counter workers are supposed to
discuss their issues with assistant managers then assistant mangers discuss those issues
with restaurant manager in this way at awesome we make the strong chain between
middle management level and low management level by doing these efforts by managers
other employees came to know that what expected of them how the work to be done.

Contemporary theories &explanations

Transactional leadership:-
Now at awesome franchises we adopt transactional leader ship way for the managers to
guide employees by clarifying their responsibilities and duties in a franchise and take the
opinion of efficient employees of an organization regarding different matter in an
organization or to solve the problem by finding its solution . Now in this transactional
leadership we mainly focus on restaurant manager and assistant managers in which
restaurant manager is responsible to keep an eye on over all activities of franchise and
assign duties to all the employees of the franchise including assistant managers after the
overall division of jobs assistant mangers do their job which is to clear, justify and
clarifying the assigned jobs by the restaurant manager to the first line managers like
supervisors and non managerial employees like counter workers to achieve the desired
objectives.

Managing Teams:-

Teams:-
Teams are basically groups in which member’s works on a specific common goal or
objectives using their mutual accountability and skills.

Types of teams:-
How ever there are so many types of teams but the project team is basically suits to
awesome.
Project team:-
At awesome being a fast food restaurant we take different delivery orders so for that
purpose we make teams which are used to deliver the order to the specified customers on
time its mean that awesome make efficient team for that purpose which are applicable to
deliver the required order on time where as on the other hand we make project teams
inside the organization which are mainly focus on customer service and these teams are
called particularly counter team and the members of this team are called counter
workers. So at awesome we utilize project team in a two way in an efficient manner.

Communication wala chapter……………….