“ORGANIZATIONAL BEHAVIOUR”

Work: “Collection Of Articles”

Submitted To:
Ma’m Saba Hamid Khan
Submitted By:
Jazib Sarwar (046)
Qazi Yasir (055)
Kashif Rashid (048)
Hasan Asghar Sipra (037)
Maaz Javed Sheikh (052)

Date: November 10, 2k9

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“CHECK LIST”

“MARKETING MEMO”
“STRENGTHS AND WEAKNESSES ANALYSIS”

“IMPORTA
“PERFORMANCE” NCE”
Major Minor Neutral Minor Major High Medium Lo
Strength Strength Weakness Weakness w
MARKETING 

1) Company  
Reputation
2) Market Share  

3) Customer  
Satisfaction
4) Customer  
Retention
5) Product Quality  

6) Service Quality  

7) Pricing  
Effectiveness
8) Distribution  
Effectiveness
9) Promotion  
Effectiveness
10) Sales Force  
Effectiveness
11) Innovation  
Effectiveness
12) Geographical  
Coverage

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 FINANCE
1) Cost or availability  
of capital
2) Cash Flow  

3) Financial Stability  

MANUFACTURING
1) Facilities  

2) Economics of  
scale
3) Capacity  

4) Able,  
Dedicated
Workforce
5) Ability To  
Produce On
Time
6) Technical  
Manufacturing
Skill

ORGANIZATION
1) Visionary, Capable  
Leadership
2) Dedicated  
Employees
3) Entrepreneurial  
Orientation
4) Flexible And  
Responsive

“MARKETING”

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IBM has a strong reputation by which it becomes a major strength of it like, The
International Association of Outsourcing Professionals (IAOP) announces that IBM has
been rated as #1 2007 best outsourcing service providers. So, it becomes significant
obstacle in its competitors’ performance.

IBM has a wide market share and high performance in skimming the revenue cream like
ARMONK, N.Y. - 20 Jun 2008: IBM (NYSE: IBM) today announced that analyst firm
Gartner, Inc. has ranked IBM as the worldwide market share leader in the enterprise
portal software market based on total software revenue for 2007 and 6,000
Organizations From Public, Private Sectors Rely on IBM Portal Software for Everything
From Employee Communications to Web 2.0 Mashups to Saving Lives.

Customer Satisfaction and retention are the major strengths as well of IBM like its CRM
outsourcing approach can build sustainable competitive advantage and accelerate time-to-
time benefit in marketing, sales and service.

Their product and service qualities are the best as this year; IBM Corp. took top honors in
the enterprise category with a 6.29, narrowly edging out Sun Microsystems Inc. (6.27).
This was IBM's first win in the enterprise tape library category after placing third the
previous two years. In the midrange tape category, the same two vendors lead the pack,
but in reverse order: Sun (6.30) and IBM (6.15).

Its pricing effectiveness is a minor strength because the stuff they make and seek are
high cost so they are not in the market with cost leadership and distribution effectiveness
is a like with the pricing effectiveness.

IBM and SAP together offer a new approach to trade promotion management, designed to
help manufacturers manage and analyze their trade funds and promotions in an efficient
way. Manufacturers have an opportunity to help reduce business risk, cut unnecessary
costs and increase promotion effectiveness to drive better ROI.

The IBM and Siebel travel sales force automation solution can help you optimize sales
force productivity by eliminating repetitive and routine tasks associated with managing
your sales team. By automating processes, speeding up the selling cycle and providing up-
to-the minute account information, you can promote more productive and effective closers.

In today's global economy, competition is more intense than ever. To succeed in this
environment, innovation and global collaboration have become top priorities. Companies are
even expanding their sources of innovation to leverage the creative potential of partners
and customers. IBM Innovation Factory provides a powerful set of capabilities to help

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companies reach these collaborators, provide insight into emerging trends through early
user feedback, foster brand loyalty, and accelerate time to market for new offerings

Geographical Coverage of IBM is very effective. IBM almost covers every region around
the world.

“FINANCE”
As a leading firm of outsourcing services, IBM’s availability of capital is on continuous
bases. It associates with many capital generated firms like SEP and IAOP.

Don't feel compelled to dive into IBM just because its stock has plunged. Three words
sum up the red flag flying over Big Blue: free cash flow. Here's where the bad news gets
worse for IBM shareholders: Although the stock has dropped 30% in just three months,
Detox's free cash flow analysis shows it has further to go yet. According to a few back-
of-the-envelope calculations, IBM should be trading around $50 -- some 25% below its
recent $69.

“Cash-Not-So-Rich”
:How to Detox IBM's Cash Flows:
Cash flow from operations $15 billion
Subtract:
Capital spending $5 billion
Benefit from finance receivables $2.6 billion
Possible pension fund contribution $1.5 billion
Total adjusted free cash flow $5.9 billion
Divide by share count 1.75 billion shares
Free cash flow per share $3.37
Multiply by 15 to get Detox target $50.57
Current price $68
Downside? 25%
Source: “Detox”

IBM VIEW: If the financial markets industry is to deliver sustainable returns, it will have

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to embrace change. It will need to begin by working with regulators to build a financial
system that is stable while still allowing for healthy innovation. Individual firms will also
have to specialize and learn to fulfill their brand promises.

“MANUFACTURING”
IBM can keep pace with your demand as your business grows. Prototyping and low-volume
production are available at IBM's award-winning 200 mm and 300 mm fabrication facilities.
You can also leverage the Common Platform technology collaboration to help meet your
high-volume production needs.

COPENHAGEN, DENMARK - 22 May 2007: A.P. Moller-Maersk, one of the world's

leading shipping companies, and IBM (NYSE: IBM) today announced a five-year agreement
for IBM to manage A.P. Moller-Maersk's IT infrastructure and services. The partnership
creates a flexible and resilient IT platform that will achieve significant cost savings for
A.P. Moller-Maersk throughout the life of the contract by leveraging IBM's global
economies of scale. The Power Systems Capacity Back-Up (CBU) offerings are designed to
support our client's disaster recovery and high availability needs. The Capacity Back-Up
offerings recognize that true high availability or disaster recovery solutions require at
least two systems. If one system is not available the other one "takes over". The CBU
offering is designed to give our clients flexible and economic options for deploying
business continuity operations.

IBM workforce transformation services help companies that are seeking to achieve their
business strategy and improve performance to deliver more from people, and more for
people. We can help you optimize workforce availability and capability to deliver real
business outcomes.

IBM Information On Demand global conference offers the breadth and depth of technical
sessions to help you build skills across a wide array of IBM technologies, learn about all of
IBM's new software products and releases and get behind-the-scenes views of how others
are solving their toughest information management challenges with IBM technology.

The technical program is expected to include over 600 sessions - plenty of opportunities
to learn about new topics, dive more deeply into products and technology, provide input to
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IBM's development community, and get hands-on with IBM products and solutions. The
Technical Skill Building program offers all the real-life details you need to get IT right
when it affects users, system performance, application solutions, IT infrastructure and
business processes.

“ORGANIZATION”
This year we mark the 50th anniversary of the first IBM equal opportunity policy letter.
Written in 1953 by then IBM President, Tom Watson, Jr., and former chairman, the letter
is both a historical treasure of our company and a timeless statement of what this
company stands for at its core. That kind of leadership didn't just happen. It sprang from
our shared beliefs and values, and from the efforts of our visionary founders to infuse
every aspect of our business conduct with the deeply held convictions of IBMers.

IBM employees won the lawsuit and arrived at a partial settlement, although appeals are
still underway. IBM also settled a major overtime class-action lawsuit in 2006. IBM
employees have earned five Nobel Prizes, four Turing Awards, nine National Medals of
Technology, and five National Medals of Science. As a chip maker, IBM has been among
the Worldwide Top 20 Semiconductor Sales Leaders in past years. Though IBM employees
face some internal problems related to job losses, pension, wages. IBM is a huge and
diverse organization, which offers its professionals every opportunity to follow the career
path of their choice. We count on your flexibility, motivation and experience in each new
project that you undertake. To succeed in this entrepreneurial environment, We need the
initiative and leadership potential to drive our business forward.

Working with IBM Global Services, Skyworks receives Lotus Notes application
management services that enable the company to focus on growth rather than IT
operations. They are more agile, flexible, adaptable and responsive - key requirements in
today's telecommunications environment. IBM is taking its own on demand philosophy
seriously and transforming its operations to become more flexible and responsive to
customer demand. IBM has become a more responsive vendor and that his company can
find the right contacts within IBM in far less time than before due to recent changes.

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“When you are free look at the clock, But when you work don’t look at it”

“BILL GATES”