Integration of Breed Cutting Edge
Technology Solution for one of the Largest
FMCG Companies in the World
CASE STUDY :
Wipro Systems and Technologies
The client is a leading FMCG company in India.
The requirement of the client was to build in
greater transparency, accountability and
efficiencies at the Regional Sales Stockists level.
Other than optimizing business opportunities,
the client wanted to fulfill a role of corporate
social responsibility by building in greater work
ethics through out the eco system.
Client Overview
The client is one the largest Fast Moving Consumer Goods (FMCG)
companies in the world and present in India under an umbrella brand and
various successful sub brands across separate and distinct consumer
categories, including Home & Personal Care Products and Foods &
Beverages.
With more than 15,000 employees, 25 brands accounting for combined
volumes of about 4 million tones and sales upwards of Rs.13,718 crores,
the driving force behind this growth is a commitment to fulfill everyday
needs for nutrition, hygiene, and personal care with brands that help care
for people and help them get more out of life.
The Challenge
The FMCG space is always a very challenging market and speed and
quality is of the highest essence here. Since FMCG companies work
through a stock and sell model, the business is driven by having the right
inventory, at the right place and at the right time. Failure to upload critical
inventory information at the right time ends in loss of key opportunities.
Another challenge came from the realm of business ethics and social
responsibilities.
The client, like most FMCG’s, works through a system of Regional
Stockists. The stockists are empowered and responsible for the sales to the
retail level. They also run a billing application at the backend provided by
the client for day to day transactions fulfilling several aspects such as re
ordering, billing, inventory management etc. In the field side, sales
representatives collect orders from the field using handheld terminals
SNAPSHOT
ORGANIZATION
! A leading FMCG company in India
INDUSTRY
! FMCG (Fast moving consumer goods)
CHALLENGES
! Need for systematic, efficient and timely internal
transfer of information and workflows during
month end
! Information required to make timely decisions
! Information of what to stock, when to stock and
where to stock -critical to FMCG success
! Build in consistent work ethics and practices
across the ecosystem, up to the Regional Sales
Stockist (RSS) level keeping in conjunction with
client’s existing reputation in the market
SOLUTION
! Integrate SQL with client’s back end billing
software
! End to end management including supply,
installation and deployment of 100 servers,
installation and deployment in the 2 data centers
in Bangalore & Mumbai
- Infrastructure Availability Services- Technical
Support Group team along with the customer
designed the factory image for pre-loading-
tested and released
- Image is pre-loaded in all Servers
BENEFITS
! Improvement in business process performance
! Timeliness and Accuracy of information flow
! Fulfillment of corporate responsibility
SEI CMMiL E V E L 5 Company
CASE STUDY | Integration of Breed Cutting Edge Technology Solution for one of the Largest FMCG Companies in the World

which are integrated with a backend billing system. Despite the improvement in performance, the client was
hesitant to make the additional investment involved in
A major pain area for the client was that during month replacing the desktop class machines with server class
closure when major decisions are taken and all sales and machines. In addition, the significantly high license cost for
inventory levels have to be uploaded in the central Windows Server and SQL Server capex investments was
database, the actual internal transfer of data was highly also an initial stumbling block given the sheer numbers of
unstructured and haphazard. The database of the billing the stockists in the client’s ecosystem.
applications was very high fetched. This rendered an
extremely unstable system and performance issues which The client and the account team evaluated various licensing
consequently resulted in business loss. options and jointly decided that a ‘pay as you use’ model
was the most appropriate option for facilitating the change.
Additionally, the client was repeatedly receiving The business process performance improvements would
escalations on the extended working hours being logged by also complement the client’s social responsibility goal
the back office time at each of the stockist location for since this would ensure that there would not be inadvertent
completing the reporting requirements as mandated by the mis/unlicensed software usage at the stockists level.
client.
Wipro’s fulfilled the role of a technology evangelist and
This created a lot of problem with sales and inventory resolved the problems working in close collaboration with
management leading to delays and overall inefficiencies. the client and technology partners. Through innovative
efforts backed by a wealth of experience as one the leading
Prior to the engagement with Wipro, each of client’s
global system integrators, Wipro was also successful in
stockists were using a Windows XP desktop class machine
integrating the hardware and software requirements end-to-
to run this application and database. In some instances
end.
there were cases of inadvertent mis/unlicensed software
usage at the stockists’ level. Since the client has earned a Since the solution included the Microsoft component as a
reputation for conducting its business with integrity which critical piece, Wipro being the largest partner for Microsoft
is an asset, just as valuable as their brands, they wanted to in India was best suited for this engagement.
ensure that this be consistent across the entire business
ecosystem. Wipro worked closely with the client to provide the end to
end management of hardware including the supply,
Wipro’s Solution installation and deployment of servers across the stockist
The client was approached by Wipro along with the locations. In addition, Wipro designed a solution to reduce
technology partners with a solution based on server class the installation and deployment time at the stockist level
machine running Windows Small Business Server which from days to hours. This solution also helped to reduce the
includes Windows 2003 Server Operating System and SQL turn around time for most of the break fix operations to
Server as key components. A Proof of Concept was couple of hours
conducted to show the performance gain by running the
application on a server class machine. An impressive ~
65% performance improvement on machines running
Windows and SQL was demonstrated.

©Copyright 2009 Wipro Infotech

CASE STUDY | Integration of Breed Cutting Edge Technology Solution for one of the Largest FMCG Companies in the World

Key Benefits
! Server class Hardware, Operating System and an
enterprise class Database brought stability,
performance and scalability to the solution
! A ‘pay as you use’ model for the software solution
provided a flexible and convenient option to
stockists
! The ‘pay as you use’ model also complemented the
client social responsibility by ensuring legalized
software components
! Wipro’s deployment solution helped in reduction of
Implementation and call to resolution time
! Wipro’s long standing relationship with key alliance
partners helped to bring the best of breed cutting
edge technologies into the solution
! Wipro’s High Availability Services not only ensures
the fastest response to the support incidents but also
brings proactiveness and technology consultation as
domain skills
! Wipro’s spread and skill availability across the
Indian geography ensures the best turn around time
for implementation and sustenance support

Contact Us
For more information on this case study,
email reachus@wipro.com
©Copyright 2009 Wipro Infotech

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