Please read this before starting the questionnaire

We are students of business management and Sciences, University of

Agriculture Faisalabad and we are conducting research on fast food
restaurants. The aim of this survey is to
•  Explore the attitudes and opinions of youth regarding fast food
• What factors influence the growing trend of fast food consumption among youth?
• Why they prefer Multinational food chains rather than local food chains?

Confidentiality
The information you provide in this questionnaire will be treated confidentially. This is your
personal information and will not be given to any one else and no one will be identified in the
report. Please answer all the questions in the questionnaire. It will take around 15 minutes to
complete the questionnaire.

QUESTIONNAIRE

These sections contain questions about general personal details.

Information is confidential. It is for research purpose and not passed
on to any other person.

Optional:
• Name: ______________ Telephone: _______________

• Gender
-------- Male
-------- Female
• I fall in the age group___________ (Tick one)
-------- 16 to 20 years
-------- 21 to 25 years
-------- 26 to 30 years
-------- Other ---------------------------
• Marital status
-------- Single
-------- Married
• Your profession
-------- Doctor
-------- Engineer
-------- Businessman
-------- House wife
-------- Student
-------- Other job specify please--------------------
• Your income level
-------- 20000-30000
-------- 30000-40000
-------- 40000-50000
-------- 50000-60000
-------- 60000-70000
-------- Above 70000
• Education Level
-------- Matriculation
-------- FSC
-------- Graduation
-------- Post graduate
-------- Other----------------

• Do you usually enjoy fast food?

-------- Yes.
-------- No.

• How often do you eat fast food?

-------- Once in a month
-------- Twice a month
-------- 1 to 2 times in a week
-------- 3 to 5 times in a week
-------- Daily
-------- Other-----------------

• I am consuming ----------------- fast food than I was consuming few

years before
-------- More
-------- Same amount of
-------- Less

• With whom u visit fast food restaurant mostly

-------- With Family
-------- With friends
-------- With office colleagues
-------- Alone
-------- Other---------------

• What occasion attracts you to visit or consume fast food?

-------- Birthdays
-------- Friends parties
-------- Business meetings
-------- For fun
-------- Just to eat something
-------- Other

• You are given 100 points, when you DINE-OUT how will you allocate these
Points to the following: As per your taste
-------- Points to Desi food
-------- Points to Chinese food
-------- Points to Fast food
-------- Points to Thai food
------- Points to others
• How you come to know about the new fast food deals?
-------- Radio
 -------- Billboards
-------- Television
-------- Newspapers
-------- Word of mouth (friends)
-------- Other
• I eat fast food because
-------- It is less expensive
-------- I think it’s healthy
-------- I don’t get the taste at home
-------- I like the quality of food
-------- I can get it anywhere anytime
• When it comes to fast food, what do you prefer the most?
-------- Home delivery
-------- To go out and dine in
-------- Take away
-------- Other---------------

• I visit fast food restaurant because of...

-------- Lack of entertainment places
-------- Kid’s preference
-------- Special occasions (Birthdays, Treats)
-------- Other---------------
• Do you think that, "In general, Pakistani youth eat too much fast
food”?
-------- Agree
-------- Strongly agree
-------- Disagree
-------- Strongly Disagree
-------- Neither agrees nor disagrees
• If you consider eating fast food frequently is not advisable, then
what other factors would still convince you to eat it:
-------- Taste of food
-------- Quality of food
-------- Time-saving
-------- Convenience
-------- Value of money
-------- Habit
-------- Others (Specify) _______________________

• Which is healthier?
-------- Fast food
-------- Home cooked food
-------- Both
-------- Others
• Which fast food you are aware?
--------Mc Donald’s
--------KFC
--------Fri Chicks
--------Dominos
--------D Hut
--------Arabic Pizza
--------Pizza Hut
--------Other----------------
• Which fast food restaurant would you more likely to visit?
 ___________________________

• Is price is a factor to buy?

--------Strongly Agree

--------Agree
--------Somewhat Agree
--------Disagree
--------Strongly Disagree
• Why do you like the place you chose above the best?
--------It has good food.
--------It has good Service.
--------It’s cheap.
--------It has a nice drive-through if I am I am in a hurry and it’s clean inside, too.
--------It’s near to my home/office
--------Other----------------

• What do you usually order when you get fast food?

-------- A burger
-------- A Pizza
-------- Chicken pieces
------- A Salad
-------- French Fries
-------- Other----------------

• Are you satisfied with your favorite brand?

--------Yes
--------No

• On a scale of 1-5 when 1 is very bad and 5 are excellent, how

would you rate the products of your favorite fast food restaurants?

1 2 3 4 5

• Do you think that taste of multinational fast foods is better than local fast
food restaurants?

--------Strongly Agree
--------Agree
--------Somewhat Agree
--------Disagree
--------Strongly Disagree
• Do you think that quality of multinational fast foods is better than local
fast food restaurants?

--------Strongly Agree
--------Agree
--------Somewhat Agree
--------Disagree
--------Strongly Disagree
• Do you think that services of multinational fast foods are better than local
fast food restaurants?

--------Strongly Agree
--------Agree
--------Somewhat Agree
--------Disagree
--------Strongly Disagree
• Other comments

_____________________________________________________________________
_____________________________________________________________________
______

• Did you like this survey?

--------Yes.
--------No.
--------May be so.

Thank you for your time and assistance for taking part in this survey.