Professional Documents
Culture Documents
T h e S o u t h Mountain Partnership
2 0 1 1 - 2 0 1 5 S T R AT E G I C P L A N
2 0 1 1 - 2 0 1 6 STRATEGIC PLAN
Th e S o u t h M o u n t a in P a r t n e rship: A Conservation Landscape Initiative
www. southmountaincli.blogspot.com
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T h e S o u t h Mountain Partnership
2 0 1 1 - 2 0 1 5 S T R AT E G I C P L A N
History Concord
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Mechanicsburg
Shippensburg Aspers
York Springs
Wellsville
Pleasureville
Mount Wolf
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Scotland York
Carlisle, and many smaller quaint villages largely Fort Loudon
Chambersburg York Springs
Arendtsville Biglerville
East Berlin
West York
Pleasureville
Fayetteville
because of the plentiful resources surrounding Scotland
Aspers
West York
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Chambersburg
Marion Biglerville New Oxford
East Berlin Seven Valleys Felton
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them. Pastoral scenes of barns and fields, acres of Fort Loudon Mont Alto Orrtanna
Fayetteville
Mercersburg
Quincy
Gettysburg
Hanover
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Legend
CH A P TE R 1
Major metropolitan areas like Baltimore and
It is partly this scenic quality that has brought
intense growth pressure surrounding the mountain.
LegendSoutn Mountain Geological Boundary
South Mountain Region
Soutn Mountain Geological Boundary
South Mountain Region 0
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8
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16
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32
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Miles
Miles
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ABOVE: The south-central Pennsylvania region the
Washington D.C. are within commuting distance of the mountain’s
Partnership is working in
foothills. South Mountain’s land and heritage have brought us together
to preserve its sense of place. This has become the mission of the South
Mountain Partnership, a Conservation Landscape Initiative (CLI). The CLI
is a model for partnering that is effectively working in areas across the
state; its champion is Pennsylvania’s Department of Conservation and
Natural Resources.
Mission
We promise to sustain the South Mountain Region’s quality of life, which is
critically reliant on its natural, cultural, and economic assets. Join us in
this promise.
C H A P TE R 2 :
PA RTN E R F E E D BA C K F OR TH E P L A N
S.W.O.T. Analysis
What We Do Best:
In 2010 a strategic planning committee surveyed 60+ partners through an online survey and in-person interviews.
Reoccurring answers are listed below. Answers with the most dots indicate the highest level of reoccurrence.
STRENGTHS WEAKNESSES
OPPORTUNITY THREATS
• Administration change at State • Future State support- administration
• Requesting financial support change at State
• Local, State, and Federal funding • Funding loss
• Other grants • Duplication of efforts
• Engage new partners • Loss of interest from partners
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CH A P TE R 3 : G OA L S A N D S TR A TE G I E S
Goals
• Preserve, sustain, and develop critical natural and cultural
assets of the region
• Promote region’s natural and cultural assets and develop them
into a major regional economic force
Strategies
A) Inventory and prioritize natural and cultural
assets so that we can preserve, promote, and
develop them
D) Sustain current partners and develop programs and activities that will attract a
broad demographic
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STRATEGY A) Inventory & prioritize natural and cultural assets so that we can preserve, promote, and
develop them
OBJECTIVE A.1 PRIORITIZE NATURAL LANDS TIME FRAME
PARTNER LEAD: Appalachian Trail Conservancy ACTION: • Develop a prioritization of natural lands
FUNDING ACTION:
OPPORTUNITIES:
MEASUREMENT
OF SUCCESS:
OBJECTIVE A.3 PRIORITIZE TRAIL PROJECTS TIME FRAME
PARTNER LEAD: ACTION: • Develop a prioritized list of trail projects
• Map all current trails
• Assess trail conditions and prioritize needs
CONTRIBUTING Cumberland Valley Appalachian MEASUREMENT
PARTNERS: Trail Club, Healthy Adams OF SUCCESS:
Bicycle and Pedestrian Inc.
(Dennis Hickethier), Michaux
State Forest, Cumberland County
Planning Dept., Larry Camp,
Penn Trails LLC
FUNDING ACTION:
OPPORTUNITIES:
CONTRIBUTING MEASUREMENT
PARTNERS: OF SUCCESS:
FUNDING ACTION:
OPPORTUNITIES:
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STRATEGY B) Promote and advocate for natural and heritage assets, agriculture, and recreation and showcase
organizations and businesses that are supporting them
OBJECTIVE B.1 DEVELOP AN ANNUAL SOUTH MOUNTAIN OUTDOORS FESTIVAL TIME FRAME
PARTNER LEAD: Friends of Kings Gap and Penn ACTION: • Develop business/ marketing plan January-May 2011
Trails
OBJECTIVE B.2 DEVELOP A SOUTH MOUNTAIN AGRICULTURAL PROMOTION PIECE TIME FRAME
PARTNER LEAD: ACTION: • Develop a local agriculture promotion campaign
through the media
• Regional multi-media ag. conservation program.
Develop video working with media partners
CONTRIBUTING Cumberland County (Rebecca MEASUREMENT
PARTNERS: Wiser), Capital RC&D, Franklin OF SUCCESS:
County Visitors Bureau, PA
Department of Agriculture
FUNDING ACTION:
OPPORTUNITIES:
OBJECTIVE B.3 DEVELOP A SOUTH MOUNTAIN RECREATION PROMOTION PIECE TIME FRAME
PARTNER LEAD: ACTION:
CONTRIBUTING Appalachian Trail Conservancy, MEASUREMENT • Develop a region wide outdoors/ recreation guide
PARTNERS: Local State Parks, Michaux State OF SUCCESS: • Use Shippensburg students to help develop
Forest, Shippensburg University
(Communication Department)
FUNDING South Mountain Mini-Grant ACTION:
OPPORTUNITIES:
OBJECTIVE B.4 SUPPORT AND DEVELOP FURTHER THE S.M. GEO-TRAIL TIME FRAME
PARTNER LEAD: CAPITAL RC&D ACTION: • Define level of support for project past grant funded
period
• Continue to support on SMP website
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FUNDING ACTION: .
OPPORTUNITIES:
MEASUREMENT
OF SUCCESS:
STRATEGY B) Promote and advocate for natural and heritage assets, agriculture, and recreation and showcase
organizations and businesses that are supporting them
OBJECTIVE B.5 BRAND THE FRUIT BELT TIME FRAME
PARTNER LEAD: Bicky Redman (to provide ACTION: • Create inventory of products/ partners
coordination efforts) • Get buy-in by attending association/ groups meetings
• Apply for Mini-Grant
• Create brand options and get feedback from
stakeholders
• Launch brand, use online media to promote
MEASUREMENT
OF SUCCESS:
OBJECTIVE B.5 MAKE THE SOUTH MOUNTAIN SPEAKERS SERIES A REGIONALLY TIME FRAME
KNOWN INSTITUTION WITH EVENTS AT LEAST 6 TIMES A YEAR
PARTNER LEAD: Allen Dieterich-Ward, ACTION: • Develop Speaker Series events for 2011 December 2010-
Shippensburg University • Determine funding needs (media documentation, February 2011
speaker fees, printing and venue costs, etc)
OBJECTIVE B.6 SUPPORT “ASSET BASED” BUSINESSES/ NON-PROFITS THROUGH TIME FRAME
PARTNER RESOURCES (businesses that support our recreation,
agriculture, heritage, or natural assets)
PARTNER LEAD: ACTION: • Work with businesses to become “visitor ready”
(look to CVVB program as a model approach)
• Partners work with businesses to market themselves
• Have municipalities engage with farmers to see how
they can help
• Identify and outreach to local forest products
producers (use model of NYC Watershed Ag.
Program)
CONTRIBUTING Capital RC&D, Coleen Reamer MEASUREMENT
PARTNERS: (Hamilton Ban Township), OF SUCCESS:
Cumberland Valley Visitors
Bureau, Cumberland County
Planning Dept. (Rebecca Wiser),
DCNR (Tracey Coulter)
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T h e S o u t h Mountain Partnership
STRATEGY C) Collaborate with key communities to preserve, promote, and develop natural and heritage assets,
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agriculture, and recreation.
OBJECTIVE C.1 DEVELOP A MUNICIPAL OUTREACH AND SERVICES PROGRAM TIME FRAME
PARTNER LEAD: Appalachian Trail Conservancy ACTION: • Focus on “ready” municipalities adjacent to the
mountain first
• Develop ongoing training and resources that
municipalities define as needed
CONTRIBUTING Cumberland County Planning MEASUREMENT
PARTNERS: Department (Stephanie OF SUCCESS:
Williams), Adams County
Environmental Services (Bicky ACTION:
Redman), Michaux State Forest,
Western PA Conservancy
FUNDING MEASUREMENT
OPPORTUNITIES: OF SUCCESS:
OBJECTIVE C.2 WORK TO FIND FUNDING FOR HIGH PRIORITY NATURAL ASSETS/ TIME FRAME
NATURAL LAND ACQUISITION OR EASEMENT
PARTNER LEAD: ACTION: • Use natural land prioritized areas as a guide
• Make sure Western PA Conservancy’s Natural
Areas Inventory is integrated into prioritization
and counties/ municipalities understand their
importance
CONTRIBUTING Appalachian Trail Conservancy, MEASUREMENT
PARTNERS: DCNR (Rob Witmer, Aura OF SUCCESS:
Stauffer)
FUNDING ACTION: .
OPPORTUNITIES:
MEASUREMENT
OF SUCCESS:
OBJECTIVE C.3 WORK WITH LOCAL COMMUNITIES TO FURTHER DEVELOP TIME FRAME
GREENWAY AND TRAIL CONNECTIONS
PARTNER LEAD: County Planning Departments ACTION: • Develop plans focusing on key properties/
resources
• Identify potential preservation/ reuse strategies
CONTRIBUTING Suggested: County Planning MEASUREMENT
PARTNERS: Commissions OF SUCCESS:
FUNDING ACTION:
OPPORTUNITIES:
OBJECTIVE C.4 WORK WITH COMMUNITIES TO PRESERVE/ PROMOTE PRIORITY TIME FRAME
HERITAGE ASSETS
PARTNER LEAD: Pennsylvania Historical and ACTION: Offer technical assistance and incentives to
Museum Commission, Bryan Van owners to adapt historic properties for
Sweden business/ non-profit use
CONTRIBUTING MEASUREMENT
PARTNERS: OF SUCCESS:
FUNDING ACTION:
OPPORTUNITIES:
OBJECTIVE C.5 PROMOTE AND SHARE PLACED-BASED EDUCATION TIME FRAME
OPPORTUNITIES FOR THE REGION
PARTNER LEAD: ACTION: • Connect schools to placed-based educational
opportunities
• Have an annual graduate level workshop Summer 2012
for teachers and educational leadership
development
CONTRIBUTING DCNR/ Land Choices MEASUREMENT
PARTNERS: OF SUCCESS:
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STRATEGY D) Sustain current partners and develop programs and activities that will attract all kinds of
demographic 2 0 1 1 - 2 0 1 5 S T R AT E G I C P L A N
FUNDING MEASUREMENT
OPPORTUNITIES: OF SUCCESS:
OBJECTIVE D.2 DEVELOP THE SOUTH MOUNTAIN CORP.- A VOLUNTEER TIME FRAME
RECRUITMENT FOR ALL OF THE PARTNERS
PARTNER LEAD: Appalachian Trail Conservancy, ACTION: • Develop a list of Partnership and partner
volunteer opportunities
CONTRIBUTING MEASUREMENT
PARTNERS: OF SUCCESS:
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C H A P TE R 5 : O RG ANIZATIONAL STRUCTURE
NOT FOR
STATE FEDERAL UNIVERSITY BUSINESS
PROFIT
LEAD LEAD LEAD LEAD
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