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This course is an introductory level course for the business students. It is a compulsory course
for the business students but can be taken by the students of other departments like CS, TN.
DS etc. This course provides some basic understanding of the fundamentals of the business. It
also provides an insight into how the business organizations are operating in the modern age.
The course equips the students with knowledge of fundamental functions of the business
organizations.
Teaching Methodology and Examination:
The course involves a mix of lectures along with case analysis, class activities, and
presentations with a purpose of delivering hands on tools to the students so that they can
develop their critical thinking process. It is also intended to conduct at least one major field trip
to an organization that can contribute to the practical and real business environment for the
business students. The overall intention is to provide applicable learning that can help the
students to be effective and efficient business leaders for tomorrow.
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Course Objectives
Develop an understanding of the fundamental elements of business
Identify the basic operations of a business organization including
Sales & Marketing
Finance & Accounts
Operations
Human Resource management
Develop a critical thinking process through the practical case studies
Apply the knowledge gained through the course to a business organization in the
Project phase
Learning Outcomes: Abilities
Can identify the major components of a business
Can list and comprehend the basic requirements of a business as an entrepreneur
Can critically assess the strength, weaknesses, opportunities and threats for a business
enterprise
Can apply the course knowledge to analyze the operations of a business
Course Contents
Course contents to be covered each week & the required readings are contained in Annex-A.
The course contents may be revised during the course of the semester, and updates will be sent to
all students.
Grade Distribution
Marks
Type of Work
out of 100
Sub-total 50%
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Final Project Final Project Report & Presentation 30%
Conceptual
Quizzes 10%
Understanding
Sub-total 90%
IQRA has a very strict integrity policy in which “A student who knowingly represents work of
others as his/her own, uses or obtains unauthorized assistance in the execution of any
academic work, or gives fraudulent assistance to another student is guilty of cheating. Violators
will be penalized”. The penalization may range from failing the assignment and/or the entire
course to academic probation, suspension or expulsion.
It is the student’s responsibility to attend all of their classes. If they miss a class meeting for any
reason, students are responsible for all content that is covered, for announcements made in
their absence, and for acquiring any materials that have been distributed in class. If students
walk into a class after it has begun, it is expected that they choose a seat close to where they
entered the room so that they do not disrupt the class meeting.
Students are expected to follow ordinary rules of courtesy during class sessions. Engaging in
private, side conversations during class time is distracting to other students and to the
instructor. Leaving class early without having informed the instructor prior to class is not
appropriate. Unless there is an emergency, leaving class and returning while the class is in
session is not acceptable behavior. Disruptive behavior of any type, including sharpening
pencils during class while someone is speaking, is not appropriate.
IQRA welcomes all students into an environment that creates a sense of community of
pride and respect; we are all here to work cooperatively and to learn together.
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Annex A
Feedback in
Week Topics Activity Week
1St Sessional
5 Forms of Business Ownership Assignment 3 6
10 Introduction to Marketing
3rd sessional
14 Business Ethics Quiz # 5 15
17 Prep leave
18 Final Examination
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Important Instructions for Class Decorum
Annex B
Supplementary Readings