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Media Sheet 2011:Layout 1 12/9/10 8:53 AM Page 13

SOCIAL SCENE eBlast


eBlast

Social Scene email sent once per week


to 10,000 subscribers.

eBlast Box Ad
Size (pixels): 300 x 250

SALES CONTACTS
Michael S. Loquercio - Advertising Sales Manager
312.644.4604 • MLoquercio@LBPC.com

Kelly Henigan - Account Manager


312.644.4034 • KHenigan@LBPC.com

Adam Hrejsa - Account Manager


312.644.2942 • AHrejsa@LBPC.com

Send materials to:


Andy Shaw - Chicago Lawyer
415 North State Street • Chicago, Illinois 60654
E-mail: AShaw@LBPC.com
312-644-7121 or fax us at 312-644-0542
Media Sheet 2011:Layout 1 12/9/10 1:24 PM Page 11

ONLINE
Home Page

Site Usage*

Visits 6,110
Pageviews 94,670
Pages/Visit 15.49
% New Visits 68.27
*October 1, 2010 - October 31, 2010

Home Page Banner Ad


Size (pixels): 468 x 60

Home Page Box Ad


Size (pixels): 300 x 250

Article Page

Article Page Banner Ad


Size (pixels): 468 x 60

Article Page Box Ad


Size (pixels): 300 x 250
Media Sheet 2011:Layout 1 12/9/10 1:24 PM Page 12

Chicago Lawyer Magazine eBlast


Sent two to three times per month
to 7,400 subscribers.

Banner Ad on eBlast
Size (pixels): 468 x 60

Top Jobs on eBlast

SALES CONTACTS
Michael S. Loquercio - Advertising Sales Manager • 312.644.4604 • MLoquercio@LBPC.com

Kelly Henigan - Account Manager • 312.644.4034 • KHenigan@LBPC.com

Adam Hrejsa - Account Manager • 312.644.2942 • AHrejsa@LBPC.com

Send materials to:


Andy Shaw - Chicago Lawyer
415 North State Street • Chicago, Illinois 60654
E-mail: AShaw@LBPC.com
312-644-7121 or fax us at 312-644-0542
CL Media Sheet 2011:Layout 1 10/14/10 9:07 AM Page 1

the magazine

EDITORIAL CALENDER Space Close Material Close


December 2010/January 2011
Person of the Year 11.15.10 11.19.10

February 2011
Mid-Sized Firms 01.03.11 01.07.11

March 2011
Technology 02.07.11 02.11.11

April 2011*
Corporate Counsel 03.07.11 03.11.11

May 2011
Lawyers Who Write 04.04.11 04.08.11

June 2011*
Largest Law Firm Survey 05.02.11 05.06.11

July 2011*
Diversity Survey 06.06.11 06.10.11

August 2011*
Law Schools/1st Year Associates Survey 07.05.11 07.08.11

September 2011*
Pro Bono Survey 08.01.11 08.05.11

October 2011 *
Largest Settlement Survey 09.05.11 09.09.11

November 2011*
Small & Solo 10.03.11 10.07.11

December 2011/January 2012*


Person of the Year 11.14.11 11.18.11

*Special Section within issue. See reversed side for details.


»
CL Media Sheet 2011:Layout 1 10/14/10 9:07 AM Page 2

special sections
Added Value Marketing as only the
Chicago Lawyer magazine can provide.

AD/ARTICLE/DIGITAL REACH

For 2011, we want to offer our advertisers more marketing value.


With an ad in one of Chicago Lawyer magazine’s Special Sections,
you receive editorial opportunities in 8 of our issues plus now we
have included targeted distribution. The Special Section’s Ad/Arti-
cle/Digital Reach package allows you to brand your product by
being seen with your ad and gives you a voice with your article, all
to a targeted readership. Take advantage of the Chicago Lawyer’s
Special Section Marketing Program and get the most from your
marketing budget.

April 2011 Editorial Opportunity


Women in Law Special Section
Includes:
June 2011
Article with a maximum
IP Special Section
length of 700 words
July 2011
Bio and photo of
Family Law Special Section
author included
August 2011
Corporate Counsel Special Section
Additional bonus
digital distribution
September 2011
Design/Workspace Special Section
For rates and
October 2011 more information,
Litigation Support Special Section please contact:

November 2011 Michael Loquercio


Technology Special Section 312.644.4604
or via email at
December 2011/January 2012 MLoquercio@LBPC.com.
Law School Special Section
CL media Kit 2011:Layout 1 12/3/10 2:34 PM Page 1

2011 Legal Advertising


Media Kit

We keep you in the loop about Chicago’s legal community


CL media Kit 2011:Layout 1 12/3/10 2:34 PM Page 2

A Publication of Law Bulletin Publishing Company

Magazine

2011 Legal Advertising Media Kit

Keeping with its award-winning editorial content and expanding


its insights and perspectives on current legal topics, the Chicago
Lawyer magazine maintained its dominance as this market’s flagship
legal publication.

Chicago is a target-rich legal market. The Chicago Lawyer magazine


delivers a readership of Managing Partners in Chicago’s largest law
firms, all Corporate Counsel in the State of Illinois, law firm managers,
solo and small firm attorneys, the judiciary, government attorneys and
finally, many others allied to the legal profession.

These attorneys and legal professionals make or influence the buying


decisions for their law firms and law departments in several areas
including banking, investments and financing, litigation support,
technology from the front to the back office, recruitment and also the
day to day operation decisions for their law firms.

The readership of the Chicago Lawyer magazine is a sought-after


consumer with tremendous purchasing power for a variety of
high-end products and services. This affluent audience has an average
household income of $275,000.

Maximize your exposure and visibility to this niche market of legal


professionals by making the Chicago Lawyer magazine part of your 2011
advertising schedule.

For more information about rates and special issues,


contact one of our sales representatives today.

Michael Loquercio, 312.644.4604, mloquercio@lbpc.com


Kelly Henigan, 312.644.4034, khenigan@lbpc.com
Adam Hrejsa, 312.644.2942, ahrejsa@lbpc.com
Fax: 312.644.0542

For Classifieds:
Myles Ahearn, 312.644.2801, mahearn@lbpc.com
CL media Kit 2011:Layout 1 12/3/10 2:34 PM Page 3

A Publication of Law Bulletin Publishing Company

Magazine

2011 Chicago Lawyer® advertising rates

Four color rates - full pages


Premium position rates Open 6x 12x 24x
Inside front cover $4,265 $3,900 $3,500 $3,000
First right hand page $4,265 $3,900 $3,500 $3ooo
Page four or five $4,150 $3,735 $3,300 $2,900
Opposite to Table of Contents $4,150 $3,735 $3,300 $2,900
Back cover $4,265 $3,900 $3,500 $3,000
Two page color spread $6,235 $5,500 $4,950 $4,475
Full page four color–run of press $3,670 $3,330 $2,960 $2,370

Four color - fractional sizes Open 6x 12x 24x


Tab & 1⁄2 page $2,950 $2,700 $2,500 $2,225
1⁄4 page $2,300 $2,000 $1,750 $1,600
Black & White rates available upon request

Preprinted insert rates Open 3x 6x


Bound-in cards $2,600 $2,080 $1,820
Polybagged $3,000 $2,750 $2,500
Maximum size is 7.5˝ x 10.5˝
Materials with postal indicias will not be accepted
Actual sample must be presented
All materials must be pre-approved

All rates are per insertion


Rates listed are net • Agencies add 15%
Bleed size - 9.5” x 12.25”
Bleed trim - 9.25” x 12”
Full page non-bleed -8.75” x 11.5”

Full page Tab page 1⁄2 horizontal 1⁄2 vertical 1⁄4 vertical 1⁄4 horizontal Two page spread
8.75˝ x 11.5˝ 4.9˝ x7.5˝ 7.437˝ x 4.705˝ 3.637˝ x 9.681˝ 3.637˝ x 4.705˝ 4.9˝ x 3.5˝ 18.5˝ x 12˝
Add .125 bleed
on each side
CL media Kit 2011:Layout 1 12/3/10 2:34 PM Page 4

Circulation - 9,000 More and more, law firms are turning to expert
• All of the 1,600 Chicago Chapter of American Corporate consultants in several areas, including:
Counsel members Technology
• Managing Partners at Chicago’s largest law firms Trial/Jury consultants of all types
• Executive committee members of Chicago’s largest Accounting firms for both forensic accounting
law firms and asset valuation
• All Judges throughout Cook and the collar counties
• Firm administrators of Chicago’s largest law firms Banks can benefit from reaching out
• Key government officials in the metropolitan to law firms - Four areas:
Chicago area • Wealth management – for the affluent,
• Past and present honorees of 40 Under Forty Illinois high household income audience
Attorneys to Watch • Private banking services for their law firms /
loans and corporate checking
Circulation – Specific management committees • Trust services
Executive • Compensation • Finance • Operation • • Referral business
Investment • Technology • Recruitment

Role in Firm Law Firm Size


Percentage of circulation
26.8% Equity Partner
25
12.8% Partner

20
11% Corporate/General Counsel

15
9.8% Associate

9.1% Managing Partner 10

4.9% Income Partner 5

0
Area of Specialization So
lo 2-
9
-2
4
-9
9
14
9
24
9
25
0+
10 25 00- 50-
1 1
32.3% Trial/Litigation
Solo Practitioner 15.2%
17.7% Corporate Business
2-9 20.1%

12.8% Personal Injury/Worker’s Comp. 10-24 17%

25-99 20.7%
11.6% Real Estate
100-149 11.6%
11% Insurance
150-249 5.5%

10.4% Labor/Employment 250+ 9.7%


CL media Kit 2011:Layout 1 12/3/10 2:34 PM Page 5

A Publication of Law Bulletin Publishing Company

Magazine

2011 Chicago Lawyer® editorial calendar

Month & Editorial Space close Material close Publication date

December 2010/January 2011 11.15.10 11.19.10 12.19.10


2010 Person of the Year

February 2011 01.03.11 01.07.11 01.23.11


Mid-Sized Firms

March 2011 02.07.11 02.11.11 02.20.11


Technology

April 2011 03.07.11 03.11.11 03.20.11


Corporate Counsel — Women in Law Special Section

May 2011 04.04.11 04.08.11 04.17.11


Lawyers Who Write

June 2011 05.02.11 05.06.11 05.22.11


Largest Law Firm Survey — IP Special Section

July 2011 06.06.11 06.10.11 06.19.11


Diversity Survey — Family Law Special Section

August 2011 07.05.11 07.08.11 07.24.11


Law Schools/1st Year Associates Survey — Corporate Counsel Special Section

September 2011 08.01.11 08.05.11 08.28.11


Pro Bono Survey — Design/Workspace Special Section

October 2011 09.05.11 09.09.11 09.18.11


Largest Settlement Survey — Litigation Support Special Section

November 2011 10.03.11 10.07.11 10.23.11


Small & Solo — Technology Special Section

December 2011/January 2012 11.14.11 11.18.11 11.20.11


2011 Person of the Year — Law School Special Section

Chicago Lawyer® • 415 North State Street • Chicago, Illinois 60654 • 312.644.4604
CL media Kit 2011:Layout 1 12/3/10 2:34 PM Page 6

A Publication of Law Bulletin Publishing Company

Magazine

Submitting ads

In order to efficiently process digital ads, one high-resolution, Trapping:


composite file is the goal. This file can either be a print You are responsible for Overprint and Knockout settings.
optimized PDF (PDF/X-1a) or a TIF for placement in a page
layout program. The following guidelines and specifications Fonts:
are to assist you in this process. If you supply a .pdf or .tif as instructed above, all fonts
will automatically be embedded into your file and there
Preferred file types: will be no need to supply fonts to the publisher.
PDFs created with Acrobat and TIF files from Photoshop.
When creating your ad using a page layout program it Graphics:
is highly recommended that you create a postscript file. All screened graphics should have an effective
Acrobat Distiller can be used to create a PDF from your resolution of 300 DPI. All Bitmap graphics (line art)
EPS file. Exporting an EPS file from your page layout should have an effective resolution of 600 DPI.
program and distilling with Acrobat will insure that all
of the fonts will be embedded into your PDF file for Note:
placement into the page layout program by the publisher. When you enlarge a graphic, you are changing the effective
When creating an ad in PhotoShop you should flatten the resolution. For example, a 300 dpi graphic placed at 200%
file before submitting it. If you use Illustrator to create will have an effective resolution of 150 dpi.
your ad, you should convert your fonts to outlines.
Do not embed EPS files within another EPS file. Nesting
Ad construction: EPS files can cause output errors.
The document size of the ad should be the same as
the desired final size of the ad. All duotones should be created in a photo manipulation
program, such as Photoshop (version 5.02 or higher).
On full page ads, all vital copy (text or images) Graphics colorized in a page layout program may not
should be no closer than 1/4˝ to the trim. Any ad print as expected. If you are using Quark, the Creo
that is designed to bleed should extend at least Color TIFF XT extension will allow you to colorize
1/8˝ past the trim. All trim and registration marks TIFFs in Quark with predictable results.
should be offset by 9 points or 1/8˝.
Acceptable media:
Make sure all colors in the color palette are CD-Rom, email
correctly defined as Process (CMYK ). All RGB,
LAB and Index colors must be converted to CMYK Send materials to:
or they will not print correctly. Andy Shaw - Chicago Lawyer
415 North State Street • Chicago, Illinois 60654
Do not use rules less than .25 point. These may E-mail: AShaw@LBPC.com
not appear in the final product. 312-644-7121 or fax us at 312-644-0542

Chicago Lawyer® • 415 North State Street • Chicago, Illinois 60654 • 312.644.4604
CDLB Quick Media Kit 2011:CDLB Quick Media Kit 2010 12/3/10 2:45 PM Page 1

Newspaper

Mechanicals
• The Chicago Daily Law Bulletin® is printed offset on premium 35 lb. newsprint
• Halftone/line screens up to 100 are accepted, 85 is preferred
• Maximum insert size is 7˝ x 11˝ [flat or folded]
• Acceptable ad format: MAC or PC electronic files [see below for formats]
• 4 color available only with the Law Day Edition of the Chicago Daily Law Bulletin®
• Spot colors are available daily [please call for rates]

Electronic File Submission Requirements


Platform/Media: MAC CD ROM, 100 MB Zip • PC CD ROM, 100 MB Zip • Email • FTP

Proofs: Proofs of final version of files to be imaged must be provided with electronic files. Proofs must be at 100
percent, please tile if necessary. Also include crop marks to show finished size. Files will not be imaged without proofs.

Software & Version: Both MAC/PC QuarkXpress® versions 5 or 8.02, Adobe® Photoshop® CS4 11.0.1, Adobe® Illustrator®
CS4 14.0, Adobe® InDesign® CS4 6.0.1 and high-res PDF’s with fonts embedded. We do not accept Publisher, Microsoft®
PowerPoint or CorelDraw® files.
A Publication of Law Bulletin Publishing Company
Fonts: To minimize any problems in processing your files, please use only Postscript type1 fonts. You must send all
of the fonts used in your digital files. We will use these fonts only to output your material. Prior to sending a disk for
output, please use a preflight program to ensure that all necessary elements are on the disk – such as images, fonts,
miscellaneous linked files, etc. Also, please verify that you are sending the correct version of the files.

Images: Acceptable electronic file formats are TIFF, JPEG or EPS. Images should be scanned at sufficient resolution for the
screens used.
• Spot color ads at 100 line screen
• B&W ads at 85 line screen 2011 Legal Advertising Media Kit
Note: Scanning at a higher resolution than necessary increases the file size without adding image quality.

Send Materials to:


Andy Shaw-Chicago Daily Law Bulletin®
415 North State Street
Chicago, Illinois 60654
Telephone 312.644.7121
Fax 312.644.0542
E-mail: AShaw@LBPC.com

Publisher
The Chicago Daily Law Bulletin® is published daily Monday-Friday [except holidays] by:
The Law Bulletin Publishing Company
415 North State Street
Chicago, Illinois 60654
Telephone 312.644.7800

Chicago Daily Law Bulletin® • 415 North State Street • Chicago, Illinois 60654 • 312.644.4604
CDLB Quick Media Kit 2011:CDLB Quick Media Kit 2010 12/3/10 2:45 PM Page 2

Readers
Professional Profile Law Firm Size
• 82% have purchasing authority Percentage of circulation
• 71% belong to a frequent flyer program 40
• 61% have purchasing authority for banking and financial relationships
• 46% work for law firms 30 Newspaper
• 40.5% are solo practitioners Black & White Rates
20
• 40% utilize technology consultants
Open 6X 13X 24X 52X 64X 104X 208X 5 days/row
• 6% work for the government 10 Full Page $3,065 $2,899 $2,799 $2,658 $2,356 $2,114 $1,812 $1,510 $6,567
• 4% work for a corporate law department Tab Page $1,747 $1,595 $1,515 $1,436 $1,272 $1,112 $960 $792 $3,612
• The average number of CLE courses taken in the past year is 3.4 5 1/2 Page $1,531 $1,398 $1,328 $1,258 $1,115 $983 $842 $694 $3,100
1/4 Page $873 $796 $756 $718 $636 $561 $480 $396 $1,804
Personal and Professional Profile Strip Ad $720 $680 $657 $624 $552 $496 $425 $350 $1,540
0
• Average household income is $212,000 1/6 Page $570 $538 $520 $494 $437 $392 $336 $280 $1,175

lo

0+
2-

5-

-2

-4

-9

19
1/8 Page $436 $398 $378 $359 $318 $280 $239 $197 $905

So

20
10

25

50

0-
• Average value of household investment portfolio is $500,000

10
• 91% own their home, average market value is $423,400 Solo Practitioner 40.5% Spot color is available [please call for rates] For more information about rates
• 85% of readers use more than one bank 2-4 28.2% and special issues, contact one of our
• 47% of homes are valued at $500,000 or more
5-9 9.8% Pre-Printed Insert Rates sales representatives today.
10-24 6.9% 1X 3X 6X 12X
• 40% own or lease at least one vehicle worth $40,000 25-49 6.1% Michael Loquercio 312.644.4604
Maximum insert size is 7.5˝ x 11˝ $2,070 $1,490 $1,090 $870
• 95% have investments including the following: 50-99 1.6% mloquercio@lbpc.com
73% stocks, 69% mutual funds, 64% IRA/Keogh, 50% real estate, 100-199 2.0% No postal indicia on supplied inserts Kelly Henigan 312.644.4034
200+ 4.1% khenigan@lbpc.com
40% other pension plans, 37% CDs, 30% tax free bonds, 20% corp Send proof of insert one week prior to publishing to establish acceptance
Average Number of Attorneys 22
rate bonds, 17% art, 13% antiques, 11% are in limited partnerships
Adam Hrejsa 312.644.2942
All rates are per insertion • Rates listed are net • Agencies add 15% ahrejsa@lbpc.com
and 10% have gems as investments
• 32% use a broker/investment advisor, 26% do their own investing Fax: 312-644-0542
and 30% do both
Areas of Law* For Classifieds:
Online Statistics 43% Trial/Litigation Myles Ahearn 312.644.2801
Advertisement Activity Levels mahearn@lbpc.com
• 430,000 page views per month 36% General Practice
• 83,300 visits per month
• 28,000 visitors per month 33% Personal Injury FRONT BACK Full page
2 col. x 6˝ 3 col. x 6˝ 6 col. x 21˝
• 5 page views per visit 4.5625˝x 6˝ 7˝x 6˝ 14.125˝x 21˝
31% Real Estate
• Email blast page–3,500 sent out daily

21% Probate Estate and Trust


*Based on a 2008 survey
19% Family

17% Corporate
Tab page 1/2 vertical 1/2 horizontal Strip ad 1/4 vertical
12% Criminal 4 col. x 13.75˝ 3 col. x 21˝ 6 col. x 10.5˝ 6 col. x 3˝ 3 col. x 10.5˝
9.375˝x 13.75˝ 7˝x 21˝ 14.125˝x 10.5˝ 14.125˝x 3˝ 7˝x 10.5˝

10% Bankruptcy

*The Chicago Daily Law Bulletin® is largely a litigator’s


publication. Many of the attorneys who list categories
of law are also litigators in those areas.

1/4 horizontal 1/6 vertical 1/6 horizontal 1/8 vertical 1/8 horizontal
4 col. x 8.25˝ 2 col. x 10.5˝ 4 col. x 5.75˝ 2 col. x 7.75˝ 3 col. x 5.25˝
9.375˝x 8.25˝ 4.5625˝x 10.5˝ 9.375˝x 5.75˝ 4.5625˝ x 7.75˝ 7˝x 5.25˝
CDLB Quick Media Kit 2011:CDLB Quick Media Kit 2010 12/3/10 2:45 PM Page 2

Readers
Professional Profile Law Firm Size
• 82% have purchasing authority Percentage of circulation
• 71% belong to a frequent flyer program 40
• 61% have purchasing authority for banking and financial relationships
• 46% work for law firms 30 Newspaper
• 40.5% are solo practitioners Black & White Rates
20
• 40% utilize technology consultants
Open 6X 13X 24X 52X 64X 104X 208X 5 days/row
• 6% work for the government 10 Full Page $3,065 $2,899 $2,799 $2,658 $2,356 $2,114 $1,812 $1,510 $6,567
• 4% work for a corporate law department Tab Page $1,747 $1,595 $1,515 $1,436 $1,272 $1,112 $960 $792 $3,612
• The average number of CLE courses taken in the past year is 3.4 5 1/2 Page $1,531 $1,398 $1,328 $1,258 $1,115 $983 $842 $694 $3,100
1/4 Page $873 $796 $756 $718 $636 $561 $480 $396 $1,804
Personal and Professional Profile Strip Ad $720 $680 $657 $624 $552 $496 $425 $350 $1,540
0
• Average household income is $212,000 1/6 Page $570 $538 $520 $494 $437 $392 $336 $280 $1,175

lo

0+
2-

5-

-2

-4

-9

19
1/8 Page $436 $398 $378 $359 $318 $280 $239 $197 $905

So

20
10

25

50

0-
• Average value of household investment portfolio is $500,000

10
• 91% own their home, average market value is $423,400 Solo Practitioner 40.5% Spot color is available [please call for rates] For more information about rates
• 85% of readers use more than one bank 2-4 28.2% and special issues, contact one of our
• 47% of homes are valued at $500,000 or more
5-9 9.8% Pre-Printed Insert Rates sales representatives today.
10-24 6.9% 1X 3X 6X 12X
• 40% own or lease at least one vehicle worth $40,000 25-49 6.1% Michael Loquercio 312.644.4604
Maximum insert size is 7.5˝ x 11˝ $2,070 $1,490 $1,090 $870
• 95% have investments including the following: 50-99 1.6% mloquercio@lbpc.com
73% stocks, 69% mutual funds, 64% IRA/Keogh, 50% real estate, 100-199 2.0% No postal indicia on supplied inserts Kelly Henigan 312.644.4034
200+ 4.1% khenigan@lbpc.com
40% other pension plans, 37% CDs, 30% tax free bonds, 20% corp Send proof of insert one week prior to publishing to establish acceptance
Average Number of Attorneys 22
rate bonds, 17% art, 13% antiques, 11% are in limited partnerships
Adam Hrejsa 312.644.2942
All rates are per insertion • Rates listed are net • Agencies add 15% ahrejsa@lbpc.com
and 10% have gems as investments
• 32% use a broker/investment advisor, 26% do their own investing Fax: 312-644-0542
and 30% do both
Areas of Law* For Classifieds:
Online Statistics 43% Trial/Litigation Myles Ahearn 312.644.2801
Advertisement Activity Levels mahearn@lbpc.com
• 430,000 page views per month 36% General Practice
• 83,300 visits per month
• 28,000 visitors per month 33% Personal Injury FRONT BACK Full page
2 col. x 6˝ 3 col. x 6˝ 6 col. x 21˝
• 5 page views per visit 4.5625˝x 6˝ 7˝x 6˝ 14.125˝x 21˝
31% Real Estate
• Email blast page–3,500 sent out daily

21% Probate Estate and Trust


*Based on a 2008 survey
19% Family

17% Corporate
Tab page 1/2 vertical 1/2 horizontal Strip ad 1/4 vertical
12% Criminal 4 col. x 13.75˝ 3 col. x 21˝ 6 col. x 10.5˝ 6 col. x 3˝ 3 col. x 10.5˝
9.375˝x 13.75˝ 7˝x 21˝ 14.125˝x 10.5˝ 14.125˝x 3˝ 7˝x 10.5˝

10% Bankruptcy

*The Chicago Daily Law Bulletin® is largely a litigator’s


publication. Many of the attorneys who list categories
of law are also litigators in those areas.

1/4 horizontal 1/6 vertical 1/6 horizontal 1/8 vertical 1/8 horizontal
4 col. x 8.25˝ 2 col. x 10.5˝ 4 col. x 5.75˝ 2 col. x 7.75˝ 3 col. x 5.25˝
9.375˝x 8.25˝ 4.5625˝x 10.5˝ 9.375˝x 5.75˝ 4.5625˝ x 7.75˝ 7˝x 5.25˝
CDLB Quick Media Kit 2011:CDLB Quick Media Kit 2010 12/3/10 2:45 PM Page 1

Newspaper

Mechanicals
• The Chicago Daily Law Bulletin® is printed offset on premium 35 lb. newsprint
• Halftone/line screens up to 100 are accepted, 85 is preferred
• Maximum insert size is 7˝ x 11˝ [flat or folded]
• Acceptable ad format: MAC or PC electronic files [see below for formats]
• 4 color available only with the Law Day Edition of the Chicago Daily Law Bulletin®
• Spot colors are available daily [please call for rates]

Electronic File Submission Requirements


Platform/Media: MAC CD ROM, 100 MB Zip • PC CD ROM, 100 MB Zip • Email • FTP

Proofs: Proofs of final version of files to be imaged must be provided with electronic files. Proofs must be at 100
percent, please tile if necessary. Also include crop marks to show finished size. Files will not be imaged without proofs.

Software & Version: Both MAC/PC QuarkXpress® versions 5 or 8.02, Adobe® Photoshop® CS4 11.0.1, Adobe® Illustrator®
CS4 14.0, Adobe® InDesign® CS4 6.0.1 and high-res PDF’s with fonts embedded. We do not accept Publisher, Microsoft®
PowerPoint or CorelDraw® files.
A Publication of Law Bulletin Publishing Company
Fonts: To minimize any problems in processing your files, please use only Postscript type1 fonts. You must send all
of the fonts used in your digital files. We will use these fonts only to output your material. Prior to sending a disk for
output, please use a preflight program to ensure that all necessary elements are on the disk – such as images, fonts,
miscellaneous linked files, etc. Also, please verify that you are sending the correct version of the files.

Images: Acceptable electronic file formats are TIFF, JPEG or EPS. Images should be scanned at sufficient resolution for the
screens used.
• Spot color ads at 100 line screen
• B&W ads at 85 line screen 2011 Legal Advertising Media Kit
Note: Scanning at a higher resolution than necessary increases the file size without adding image quality.

Send Materials to:


Andy Shaw-Chicago Daily Law Bulletin®
415 North State Street
Chicago, Illinois 60654
Telephone 312.644.7121
Fax 312.644.0542
E-mail: AShaw@LBPC.com

Publisher
The Chicago Daily Law Bulletin® is published daily Monday-Friday [except holidays] by:
The Law Bulletin Publishing Company
415 North State Street
Chicago, Illinois 60654
Telephone 312.644.7800

Chicago Daily Law Bulletin® • 415 North State Street • Chicago, Illinois 60654 • 312.644.4604
CL Media Sheet 2011:Layout 1 10/14/10 9:33 AM Page 3

supplements
Space Close Material Close
Spring CLE Guide* 02.01.11 02.04.11

Legal Technology Update* 03.07.11 03.11.11

Illinois Top Verdicits* 06.14.11 06.17.11

40 Under Forty 07.18.11 07.25.11

Fall CLE Guide* 08.05.11 08.12.11

ADR Guide* 11.01.11 11.04.11

Year in Review 12.01.11 12.07.11


*750 word article opprotunity with purchase of full page advertisement.

special issues
Law Day 04.01.11 04.08.11

Spring New Attorneys Section 05.17.11 05.24.11

Winter New Attorneys Section 12.01.11 12.07.11

directories
Lawyers’ Handbook TBD TBD

Judicial Profiles TBD TBD

Bank Guide 05.02.11 05.06.11

Sullivan’s Law Directory 05.30.11 06.03.11


For rates and more information, please contact:
Michael Loquercio
312.644.4604
or via email at
MLoquercio@LBPC.com.
CL Media Sheet 2011:Layout 1 10/14/10 9:33 AM Page 4

supplements
Spring and Fall CLE Guides
The CLE Guidebook is a bi-annual special section focused on the Continuing Legal Education Courses offered in the Midwest.
This guide offers advertisers a direct means of reaching 25,000 attorneys throughout Illinois by means of a comprehensive
listing of association and law school sponsored CLE courses, speakers and meetings. CLE Guide Book will be inserted in Feb-
ruary and September issues of the Chicago Daily Law Bulletin.

Legal Technology Update


Distribution includes: 1) Mailed directly to 270 MIS/IT Directors in law firms throughout Chicago and the metro areas, 2)
Bonus Distribution - ABA Tech Show in April 2011, and 3) Digitally sent to all Corporate Counsel in the state of Illinois

Illinois Top Verdicits


Independent readership surveys rank the Illinois Jury Verdicts as our most read special section. Over 25 notable defense and
plaintiffs' verdicts are profiled including the attorneys and law firms involved, as well as the expert witnesses and court con-
sultants utilized by each side. If you want to reach litigators in a publication sure to be read, this is an excellent opportunity.

40 Under Forty
For over 10 years, we have been ackowleging some of the most outstanding Illinois attorners under the age of 40. Law Bulletin's
legal advertising staff conducts an annual survey to determine the leading Illinois attorneys who are under 40 years old and
on a fast track professionally. In an effort to maintain objectivity, attorneys can not recommend themselves or attorneys at
their own law firm, corporation or public entity. The 40 attorneys selected are profiled in this stand-alone special publication.
Credible “who's who” publications are always very popular and well read. Do not miss this opportunity to be included in the
most popular special sections we have ever published.

ADR Guide
The Midwest ADR Guide is a stand alone publication that is targeted to litigators and corporate counsel throughout Illinois.
The Guide is the first resource of its kind to include extensive biographical profiles of attorney neutrals from the Dakotas to
Ohio. Profiles are divided into six categories; ADR: Commercial Matters, ADR: Employment, ADR: Family, ADR: Personal
Injury, ADR: Real Estate/Construction and ADR: International. Profiles are organized by state and by category and are easily
searched through multiple indexes.

Year in Review
The “Year in Review” is back by popular demand and gives advertisers the opportunity to submit a 650 word article along
with their ad. This special supplement to the Chicago Lawyer magazine will be inserted with an issue of the Chicago Daily
Law Bulletin and this year’s edition will also include the digital distribution of 4,000 attorneys in law firms of 50 and below.

special issues
Law Day
This opportunity comes only once a year. The Chicago Daily Law Bulletin is distributed to every practicing attorney in Illinois–
more than 65,000 in total. The publication has a readership of over 120,000 legal professionals throughout Illinois. No other
publication reaches every attorney in Illinois whether in private practice, in a corporate law department or the government.

Spring and Winter New Attorneys Sections


Twice a year (June and December) the Chicago Daily Law Bulletin prints a special edition that is inserted in the Chicago
Daily Law Bulletin. In addition, these two editions of the Chicago Daily Law Bulletin are also delivered to every newly licensed
attorney in Illinois, approximately 1800 at each swearing-in ceremony. While many of these newly licensed lawyers have had
internships or may have used various legal information or service providers in law school, they are really legal neophytes and
ripe for marketing of your services and products.

directories
Lawyers’ Handbook
The Lawyers' Handbook is the only resource of its kind in Illinois. Proof of this is the 17,000 copies purchased annually by at-
torneys throughout the Chicago area. Accurate and comprehensive directories of all Federal, State and local offices, courts,
and officials make this a guide that is often referred to by attorneys, paralegals, legal secretaries and other legal professionals.
Advertising opportunities include the full page display ads and strip ads. Because this is a daily reference tool used for at least
a year, the Lawyers' Handbook should be included in any media plan intended to penetrate the Chicago legal market.

Judicial Profiles
Bank Guide
Sullivan’s Law Directory
Law Bulletin Web Sites Ad Sizes and Placements

ChicagoLawyerMagazine.com

Home Page

Article Page

Law Bulletin Web Sites Ad Sizes and Placements Page 1 of 10


CDLB Quick Media Kit 2011:CDLB Quick Media Kit 2010 12/3/10 2:45 PM Page 2

Readers
Professional Profile Law Firm Size
• 82% have purchasing authority Percentage of circulation
• 71% belong to a frequent flyer program 40
• 61% have purchasing authority for banking and financial relationships
• 46% work for law firms 30 Newspaper
• 40.5% are solo practitioners Black & White Rates
20
• 40% utilize technology consultants
Open 6X 13X 24X 52X 64X 104X 208X 5 days/row
• 6% work for the government 10 Full Page $3,065 $2,899 $2,799 $2,658 $2,356 $2,114 $1,812 $1,510 $6,567
• 4% work for a corporate law department Tab Page $1,747 $1,595 $1,515 $1,436 $1,272 $1,112 $960 $792 $3,612
• The average number of CLE courses taken in the past year is 3.4 5 1/2 Page $1,531 $1,398 $1,328 $1,258 $1,115 $983 $842 $694 $3,100
1/4 Page $873 $796 $756 $718 $636 $561 $480 $396 $1,804
Personal and Professional Profile Strip Ad $720 $680 $657 $624 $552 $496 $425 $350 $1,540
0
• Average household income is $212,000 1/6 Page $570 $538 $520 $494 $437 $392 $336 $280 $1,175

lo

0+
2-

5-

-2

-4

-9

19
1/8 Page $436 $398 $378 $359 $318 $280 $239 $197 $905

So

20
10

25

50

0-
• Average value of household investment portfolio is $500,000

10
• 91% own their home, average market value is $423,400 Solo Practitioner 40.5% Spot color is available [please call for rates] For more information about rates
• 85% of readers use more than one bank 2-4 28.2% and special issues, contact one of our
• 47% of homes are valued at $500,000 or more
5-9 9.8% Pre-Printed Insert Rates sales representatives today.
10-24 6.9% 1X 3X 6X 12X
• 40% own or lease at least one vehicle worth $40,000 25-49 6.1% Michael Loquercio 312.644.4604
Maximum insert size is 7.5˝ x 11˝ $2,070 $1,490 $1,090 $870
• 95% have investments including the following: 50-99 1.6% mloquercio@lbpc.com
73% stocks, 69% mutual funds, 64% IRA/Keogh, 50% real estate, 100-199 2.0% No postal indicia on supplied inserts Kelly Henigan 312.644.4034
200+ 4.1% khenigan@lbpc.com
40% other pension plans, 37% CDs, 30% tax free bonds, 20% corp Send proof of insert one week prior to publishing to establish acceptance
Average Number of Attorneys 22
rate bonds, 17% art, 13% antiques, 11% are in limited partnerships
Adam Hrejsa 312.644.2942
All rates are per insertion • Rates listed are net • Agencies add 15% ahrejsa@lbpc.com
and 10% have gems as investments
• 32% use a broker/investment advisor, 26% do their own investing Fax: 312-644-0542
and 30% do both
Areas of Law* For Classifieds:
Online Statistics 43% Trial/Litigation Myles Ahearn 312.644.2801
Advertisement Activity Levels mahearn@lbpc.com
• 430,000 page views per month 36% General Practice
• 83,300 visits per month
• 28,000 visitors per month 33% Personal Injury FRONT BACK Full page
2 col. x 6˝ 3 col. x 6˝ 6 col. x 21˝
• 5 page views per visit 4.5625˝x 6˝ 7˝x 6˝ 14.125˝x 21˝
31% Real Estate
• Email blast page–3,500 sent out daily

21% Probate Estate and Trust


*Based on a 2008 survey
19% Family

17% Corporate
Tab page 1/2 vertical 1/2 horizontal Strip ad 1/4 vertical
12% Criminal 4 col. x 13.75˝ 3 col. x 21˝ 6 col. x 10.5˝ 6 col. x 3˝ 3 col. x 10.5˝
9.375˝x 13.75˝ 7˝x 21˝ 14.125˝x 10.5˝ 14.125˝x 3˝ 7˝x 10.5˝

10% Bankruptcy

*The Chicago Daily Law Bulletin® is largely a litigator’s


publication. Many of the attorneys who list categories
of law are also litigators in those areas.

1/4 horizontal 1/6 vertical 1/6 horizontal 1/8 vertical 1/8 horizontal
4 col. x 8.25˝ 2 col. x 10.5˝ 4 col. x 5.75˝ 2 col. x 7.75˝ 3 col. x 5.25˝
9.375˝x 8.25˝ 4.5625˝x 10.5˝ 9.375˝x 5.75˝ 4.5625˝ x 7.75˝ 7˝x 5.25˝
CDLB Quick Media Kit 2011:CDLB Quick Media Kit 2010 12/3/10 2:45 PM Page 2

Readers
Professional Profile Law Firm Size
• 82% have purchasing authority Percentage of circulation
• 71% belong to a frequent flyer program 40
• 61% have purchasing authority for banking and financial relationships
• 46% work for law firms 30 Newspaper
• 40.5% are solo practitioners Black & White Rates
20
• 40% utilize technology consultants
Open 6X 13X 24X 52X 64X 104X 208X 5 days/row
• 6% work for the government 10 Full Page $3,065 $2,899 $2,799 $2,658 $2,356 $2,114 $1,812 $1,510 $6,567
• 4% work for a corporate law department Tab Page $1,747 $1,595 $1,515 $1,436 $1,272 $1,112 $960 $792 $3,612
• The average number of CLE courses taken in the past year is 3.4 5 1/2 Page $1,531 $1,398 $1,328 $1,258 $1,115 $983 $842 $694 $3,100
1/4 Page $873 $796 $756 $718 $636 $561 $480 $396 $1,804
Personal and Professional Profile Strip Ad $720 $680 $657 $624 $552 $496 $425 $350 $1,540
0
• Average household income is $212,000 1/6 Page $570 $538 $520 $494 $437 $392 $336 $280 $1,175

lo

0+
2-

5-

-2

-4

-9

19
1/8 Page $436 $398 $378 $359 $318 $280 $239 $197 $905

So

20
10

25

50

0-
• Average value of household investment portfolio is $500,000

10
• 91% own their home, average market value is $423,400 Solo Practitioner 40.5% Spot color is available [please call for rates] For more information about rates
• 85% of readers use more than one bank 2-4 28.2% and special issues, contact one of our
• 47% of homes are valued at $500,000 or more
5-9 9.8% Pre-Printed Insert Rates sales representatives today.
10-24 6.9% 1X 3X 6X 12X
• 40% own or lease at least one vehicle worth $40,000 25-49 6.1% Michael Loquercio 312.644.4604
Maximum insert size is 7.5˝ x 11˝ $2,070 $1,490 $1,090 $870
• 95% have investments including the following: 50-99 1.6% mloquercio@lbpc.com
73% stocks, 69% mutual funds, 64% IRA/Keogh, 50% real estate, 100-199 2.0% No postal indicia on supplied inserts Kelly Henigan 312.644.4034
200+ 4.1% khenigan@lbpc.com
40% other pension plans, 37% CDs, 30% tax free bonds, 20% corp Send proof of insert one week prior to publishing to establish acceptance
Average Number of Attorneys 22
rate bonds, 17% art, 13% antiques, 11% are in limited partnerships
Adam Hrejsa 312.644.2942
All rates are per insertion • Rates listed are net • Agencies add 15% ahrejsa@lbpc.com
and 10% have gems as investments
• 32% use a broker/investment advisor, 26% do their own investing Fax: 312-644-0542
and 30% do both
Areas of Law* For Classifieds:
Online Statistics 43% Trial/Litigation Myles Ahearn 312.644.2801
Advertisement Activity Levels mahearn@lbpc.com
• 430,000 page views per month 36% General Practice
• 83,300 visits per month
• 28,000 visitors per month 33% Personal Injury FRONT BACK Full page
2 col. x 6˝ 3 col. x 6˝ 6 col. x 21˝
• 5 page views per visit 4.5625˝x 6˝ 7˝x 6˝ 14.125˝x 21˝
31% Real Estate
• Email blast page–3,500 sent out daily

21% Probate Estate and Trust


*Based on a 2008 survey
19% Family

17% Corporate
Tab page 1/2 vertical 1/2 horizontal Strip ad 1/4 vertical
12% Criminal 4 col. x 13.75˝ 3 col. x 21˝ 6 col. x 10.5˝ 6 col. x 3˝ 3 col. x 10.5˝
9.375˝x 13.75˝ 7˝x 21˝ 14.125˝x 10.5˝ 14.125˝x 3˝ 7˝x 10.5˝

10% Bankruptcy

*The Chicago Daily Law Bulletin® is largely a litigator’s


publication. Many of the attorneys who list categories
of law are also litigators in those areas.

1/4 horizontal 1/6 vertical 1/6 horizontal 1/8 vertical 1/8 horizontal
4 col. x 8.25˝ 2 col. x 10.5˝ 4 col. x 5.75˝ 2 col. x 7.75˝ 3 col. x 5.25˝
9.375˝x 8.25˝ 4.5625˝x 10.5˝ 9.375˝x 5.75˝ 4.5625˝ x 7.75˝ 7˝x 5.25˝
CDLB Quick Media Kit 2011:CDLB Quick Media Kit 2010 12/3/10 2:45 PM Page 1

Newspaper

Mechanicals
• The Chicago Daily Law Bulletin® is printed offset on premium 35 lb. newsprint
• Halftone/line screens up to 100 are accepted, 85 is preferred
• Maximum insert size is 7˝ x 11˝ [flat or folded]
• Acceptable ad format: MAC or PC electronic files [see below for formats]
• 4 color available only with the Law Day Edition of the Chicago Daily Law Bulletin®
• Spot colors are available daily [please call for rates]

Electronic File Submission Requirements


Platform/Media: MAC CD ROM, 100 MB Zip • PC CD ROM, 100 MB Zip • Email • FTP

Proofs: Proofs of final version of files to be imaged must be provided with electronic files. Proofs must be at 100
percent, please tile if necessary. Also include crop marks to show finished size. Files will not be imaged without proofs.

Software & Version: Both MAC/PC QuarkXpress® versions 5 or 8.02, Adobe® Photoshop® CS4 11.0.1, Adobe® Illustrator®
CS4 14.0, Adobe® InDesign® CS4 6.0.1 and high-res PDF’s with fonts embedded. We do not accept Publisher, Microsoft®
PowerPoint or CorelDraw® files.
A Publication of Law Bulletin Publishing Company
Fonts: To minimize any problems in processing your files, please use only Postscript type1 fonts. You must send all
of the fonts used in your digital files. We will use these fonts only to output your material. Prior to sending a disk for
output, please use a preflight program to ensure that all necessary elements are on the disk – such as images, fonts,
miscellaneous linked files, etc. Also, please verify that you are sending the correct version of the files.

Images: Acceptable electronic file formats are TIFF, JPEG or EPS. Images should be scanned at sufficient resolution for the
screens used.
• Spot color ads at 100 line screen
• B&W ads at 85 line screen 2011 Legal Advertising Media Kit
Note: Scanning at a higher resolution than necessary increases the file size without adding image quality.

Send Materials to:


Andy Shaw-Chicago Daily Law Bulletin®
415 North State Street
Chicago, Illinois 60654
Telephone 312.644.7121
Fax 312.644.0542
E-mail: AShaw@LBPC.com

Publisher
The Chicago Daily Law Bulletin® is published daily Monday-Friday [except holidays] by:
The Law Bulletin Publishing Company
415 North State Street
Chicago, Illinois 60654
Telephone 312.644.7800

Chicago Daily Law Bulletin® • 415 North State Street • Chicago, Illinois 60654 • 312.644.4604
ChicagoLawyerMagazine eBlast – sent two to three times per month to 7,000
subscribers.

Law Bulletin Web Sites Ad Sizes and Placements Page 2 of 10


Chicago Lawyer/Chicago Daily Law Bulletin Advertising Supplements

Special Advertising Sections appear in interactive eZine format on the Web

Ads are interactive to click thru to advertisers

Law Bulletin Web Sites Ad Sizes and Placements Page 3 of 10


Chicago Lawyer Network – Social Scene email sent once per week to 10,000
subscribers.

Law Bulletin Web Sites Ad Sizes and Placements Page 4 of 10


ChicagoDailyLawBulletin.com

Front (Home) Page top banner

ChicagoDailyLawBulletin.com

Law Bulletin Web Sites Ad Sizes and Placements Page 5 of 10


Article Page (top)

Print friendly article page

Law Bulletin Web Sites Ad Sizes and Placements Page 6 of 10


Chicago Daily Law Bulletin

Daily Headlines Email sent to 2,500 subscribers daily

Law Bulletin Web Sites Ad Sizes and Placements Page 7 of 10


Chicago Lawyer Network - Main Page – Profile page is the same minus the box
ad

Law Bulletin Web Sites Ad Sizes and Placements Page 8 of 10


LexTekReport.com – New Legal Technology Website
Banner ads – 468 X 60 are available as well as Sky Scraper ads – 160 X 600

Standard ad sizes (zones available are listed below):

IAB Medium rectangle – 300 x 250 pixels


IAB Full Banner - 468 x 60 pixels
IAB Leaderboard - 728 x 90 pixels
IAB Wide Skyscraper - 160 x 600 pixels

We accept jpg and animated gif for all properties

Statistics for Law Bulletin Web Sites

Chicago Daily Law Bulletin Web Site Stats –


http://www.chicagolawbulletin.com

27,000 visitors per month


350,000 page views per month
1,500,000 hits per month
2600 paid/qualified subscribers sent eblast daily

Chicago Lawyer Web Site Stats – http://www.chicagolawyermagazine.com

5,829 visits per month


12,740 page views per month
6,500 paid/qualified subscribers sent eblast twice monthly

Law Bulletin Web Sites Ad Sizes and Placements Page 9 of 10


Zones available for advertising:

Site Name  of Ad Zone  Size   


ChicagoLawyerMagazine.com ‐ site Chicago Lawyer ‐ Default  IAB Medium Rectangle (300 x 250) 
Homepage Header Banner  IAB Full Banner (468 x 60) 
Homepage Small Banner  IAB Medium Rectangle (300 x 250) 
Internal Header Banner  IAB Full Banner (468 x 60) 
Internal Small Banner  IAB Medium Rectangle (300 x 250) 
Internal Small Banner Bottom  IAB Medium Rectangle (300 x 250) 
Internal Wide Skyscraper  IAB Wide Skyscraper (160 x 600) 
Print friendly skyscraper  IAB Wide Skyscraper (160 x 600) 
ChicagoLawyerMagazine.com ‐ email Chicago Lawyer ‐ eblast  IAB Full Banner (468 x 60) 

ChicagoLawBulletin.com Web site CDLB GNWeb sidebar right ‐ top  IAB Medium Rectangle (300 x 250) 


CDLB GNWeb sidebarright bottom  IAB Medium Rectangle (300 x 250) 
CDLB GNWeb print‐friendly leaderboard  IAB Leaderboard (728 x 90) 
CDLB GNWeb article ‐ first position IAB Medium Rectangle (300 x 250) 
CDLB GNWeb article ‐ second position IAB Medium Rectangle (300 x 250) 
CDLB GNWeb bottom leaderboard  IAB Leaderboard (728 x 90) 
ChicagoLawBulletin.com email CDLB GNWeb email ‐ first position IAB Medium Rectangle (300 x 250) 
CDLB GNWeb email ‐ second position IAB Medium Rectangle (300 x 250) 

CLN ‐ Social Scene email Social Scene email ‐ first position IAB Medium Rectangle (300 x 250) 


Social Scene email ‐ second position IAB Medium Rectangle (300 x 250) 
Social Scene email ‐ third position IAB Medium Rectangle (300 x 250) 
Social Scene email top 300x250  IAB Medium Rectangle (300 x 250) 

ChicagoLawyerNetwork.com CLN ‐ Banner  IAB Full Banner (468 x 60) 


CLN ‐ Bottom Left  Custom (220 x 183) 

LexTekReport.com LexTekReport ‐ top banner  IAB Full Banner (468 x 60) 

Law Bulletin Web Sites Ad Sizes and Placements Page 10 of


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