Chris Archer (Marketing & Sales)

Peggy Kuniss (Marketing & PR)

Claus Wachsmann (Marketing & Sales)

Gregor Dauth (Product design)

Kai Schultz (Product management)

Michael Prell (Suspension Engineering)

Bernd Schenkl (Engineering)

Please do not release any information or photography
before the official release date:

6th august 2010

1. WHO IS CUBE?

2. 2011 FULLSUSPENSION

3. 2011 HARDTAILS

4. QUESTIONS

5. RIDE IT – FEEL IT!

… privat owned company
… founded in Waldershof from
Marcus Pürner in 1990

1993 - 1 employee
500 bikes / year
80 sqm

2003 - 35 employees
36 000 bikes / year

2009 – 120 employees

186 000 bikes / year

2010 - 200 employees

260 000 bikes / year
36 000 sqm

2011 - new logistic center

8000 sqm
(required by law)

(CUBE standard)
(thsd)
300

35%
250

200 28%

63%
150

25%
100
18%
15%
41%
50

0
2003 2004 2005 2006 2007 2008 2009 2010
1. WHO IS CUBE?

2. 2011 FULLSUSPENSION

3. 2011 HARDTAILS

4. QUESTIONS

5. RIDE IT – FEEL IT!

// TECHNOLOGY // Redesign of the kinematic in
close cooperation with
FOX Racing Shox and Downhill
Pro Andre Wagenknecht

ONE PIECE LINKAGE

INTERCHANGEABLE
DROPOUTS

REMOVEABLE FD
MOUNT
// TECHNOLOGY //

TRIPPLE BUTTED HPA

HYDROFORMED TUBESET

Price range:
TWO MODELS; 2600 EUR – 3700 EUR

AVAILABLE FROM AUGUST 2010

188mm REAR TRAVEL

FOX DHX RC4 WITH CUBE SETUP

ISCG MOUNT
HAMMERSCHMIDT COMPATIBLE
// NEW AMS LINEUP //
 2011 – complete redesign

2010 – kinematic improvements

2006 - facelift II
(hydroforming, new dropouts,

evolution
size tuned kinematic)

+ introduction AMS 125

2004 - facelift I
(3d linkage, new drop outs)

+ introduction of AMS FR

2002 - first AMS model introduced

// NEW AMS LINEUP //
 // TECHNOLOGY // FULL CARBON
HT BEARING CUPS
TAPERED STEERER

FULL CARBON LINKAGE

INTERNAL CABLE ROUTING

FULL CARBON TECH FACTS:

DROP OUTS
- Reduced alloy parts
- No maschining after mold process
- Advanced twin mold
- High modular carbon fibers

Frame weight incl. shock: 1900gr

FULL CARBON PRESS FIT BB

// TECHNOLOGY //

FOX SHOX
WITH CUBE
SETUP

Price range:
TWO MODELS; 3800 EUR – 4800 EUR

POST MOUNT
FULL CARBON
ROCK MOUNT
// NEW AMS LINEUP //
// TECHNOLOGY //

ASSYMETRIC ST

INTERNAL CABLE ROUTING

clean look
more durable cables
Lighter // 100g

OPTIONAL X12 AXLE

PRESS FIT BB
stiffer and
lighter // 24g

L-BEND CHAIN STAY

less pieces
lighter
// TECHNOLOGY //
Price range:
Four models: 1900 EUR – 2600 EUR

FOX SHOX WITH CUBE SETUP

TRIPPLE BUTTED HPA

HYDROFORMED TUBESET
POST MOUNT
lighter // 27g

TWO PIECE HOLLOW BB

Lighter and stiffer
// NEW AMS LINEUP //
// TECHNOLOGY //

TAPERED STEERER

ASSYMETRIC ST

INTERNAL CABLE ROUTING

X12 AXLE PRESS FIT BB

L-BEND CHAIN STAY

// TECHNOLOGY //
Price range:
Four models; 1900 EUR – 3300 EUR

FOX SHOX WITH CUBE SETUP

TRIPPLE BUTTED HPA

HYDROFORMED TUBEST POST MOUNT

TWO PIECE HOLLOW BB

// NEW AMS LINEUP //
// TECHNOLOGY //

TAPERED STEERER

DIRECT MOUNT FD

INTERNAL CABLE ROUTING

X12 AXLE

PRESS FIT BB

L-BEND CHAIN STAY

 // TECHNOLOGY //
Price range:
Three models; 2000 EUR – 3300 EUR

FOX SHOX WITH CUBE SETUP

TRIPPLE BUTTED HPA

HYDROFORMED TUBEST

POST MOUNT

TWO PIECE HOLLOW BB

// NEW AMS LINEUP //

- WE OFFER THE RIGHT AMS FOR EVERY RIDER ´S PURPOSE

1. WHO IS CUBE?

2. 2011 FULLSUSPENSION

3. 2011 HARDTAILS

4. QUESTIONS

5. RIDE IT – FEEL IT!

But - what´s next?
MADE TO BE FASTER THAN OTHERS
20% lighter

10% stiffer

DIN+ approved
// TECHNOLOGY //
TECH FACTS:
- Reduced alloy parts
- Advanced twin mold
- High modular carbon fibers
- Whole frame only 3 pieces

Frame weight 950gr

// TECHNOLOGY // FULL CARBON
HT BEARING CUPS

DOUBLE FLEX STAYS

TAPERED STEERER

ADVANCED INTERNAL
CABLE ROUTING

PRESS FIT BB
// TECHNOLOGY //
In close cooperation with
Syntace:
P6 Full carbon flex seatpost

Price range:
FOUR MODELS; 2600 EUR – 5800 EUR

POST MOUNT

ACTIVE BRAKE
COOLING

INTEGRATED
CHAINSUCK DEVICE
 hpt
EVEN MORE ELITE
TECH FACTS: FULL CNC
- tripple butted 3AL/2,5V tubeset MASCHINED
TAPERED STEERER

FULL CNC
MASHINED
PRESS FIT BB

FULL CNC MASCHINED

POST MOUNT
1. WHO IS CUBE?

2. 2011 FULLSUSPENSION

3. 2011 HARDTAILS

4. QUESTIONS

5. RIDE IT – FEEL IT!

RIDE IT – FEEL IT!
 DESIGN & DEVELOPMENT

http://www.youtube.com/watch?v=7YrrBeoIAWM&feature=related

PRODUCTION

http://www.youtube.com/watch?v=g8yJ2TZOank&feature=player_embedded

PRODUCTION & LOGISTICS

http://www.youtube.com/watch?v=g8yJ2TZOank&feature=related