UNIVERSITY OF TECHNICAL EDUCATION

BTEC HND IN BUSINESS (MANAGEMENT)

ASSIGNMENT COVER SHEET

NAME OF STUDENT
REGISTRATION NO.
UNIT TITLE Managing Communications, Knowledge and Information
ASSIGNMENT TITLE Information and Work-based Knowledge at Sinh Cafe
ASSIGNMENT NO 1 of 2
NAME OF ASSESSOR Dr Ha Tuan Anh
SUBMISSION DEADLINE December 16, 2010

I, __________________________ hereby confirm that this assignment is my own work and not
copied or plagiarized from any source. I have referenced the sources from which information is
obtained by me for this assignment.

________________________________ _________________________

Signature Date

----------------------------------------------------------------------------------------------------------------
FOR OFFICIAL USE (Course Administrator)
Assignment Received By: Date:

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Unit Outcomes

Evidence for the Assessor’s Internal

Outcome Feedback
criteria decision Verification

Identify the range

of decisions to be a
taken

Assess Review
information information and
and knowledge
b
knowledge needed to ensure
needs effective decision
internally taking
and
externally to
improve Assess internal
decision and external
making and sources of c
taking information and
understanding
(1)

Make
recommendation d
for improvement

Identify
personnel
including
a
customers, other
stakeholders and
other experts

Make contact
with those
Explore the identified and b
concepts of develop business
segmentatio relationship
n, targeting
and
positioning Involve those
identified in
(2) c
decision making
as appropriate

Suggest strategy
d
for improvement

Merit grades awarded M1 M2 M3

Distinction grades awarded D1 D2 D3

2
 Evidence for the Assessor’s Internal
Outcome Feedback
criteria decision Verification

Comments by Assessor - Common Skills

A B C D E F G

Assignment
( ) Well-structured; Reference is done properly / should be done (if any)

Overall, you’ve

Areas for improvement:

ASSESSOR SIGNATURE DATE / /

NAME: ..........................................................................................
(Oral feedback was also provided)
STUDENT SIGNATURE DATE / /

NAME : .............................................................................
FOR INTERNAL USE ONLY
VERIFIED YES NO

DATE : ...........................................................................
VERIFIED BY : ...........................................................................
NAME : ...........................................................................

COMMON SKILLS & COMPETENCIES ASSESSED (indicated by X)

A. MANAGING & DEVELOPING SELF D. MANAGING TASKS & SOLVING PROBLEMS
1. Managing own roles & responsibilities X 12. Use information sources X
2. Manage own time in achieving objectives X 13. Deal with a combination of routine & non-routine tasks
3. Undertakes personal and career development 14. Identify & solve routine & non-routine problems
4. Transfer skills gained to new/changing situations & contexts
B. WORKING WITH & RELATING TO OTHERS E. APPLYING NUMERACY
5. Treat others beliefs and opinions with respect 15. Applying numerical skills and techniques X
6. Relate & interact effectively with individuals & groups
7. Work effectively as a team member F. APPLYING TECHNOLOGY
C. COMMUNICATING 16. Use a range of technological equipment and systems
8. Receive and respond to a variety of information X G. APPLYING DESIGN AND CREATIVITY
9. Present information in a variety of visual forms X 17. Applying a range of skills and techniques to develop a
variety of ideas in the creation of new / modified products,
10. Communicate in writing X services or situations
11. Participate in oral & no-verbal communication 18. Use a range of thought processes

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SCENARIO

SinhCafe Travel is one of Vietnam’s leading travel and tour companies. Sinhcafe
Travel is a private owned enterprise which operates under International travel
licence from Vietnam National Tourism Department. With offices in Hanoi in the
north, Danang in the centre and Ho Chi Minh City in the south, they have been
working together with, and providing quality service to, tour operators and clients
throughout the world. Visitors from the US, Canada, Australia, France, Germany,
Norway and Finland, to name a few, have been treated to an array of tours ranging
from cultural to ecological tours to any tailor-made tour imaginable.
Competitive prices, personable and professional guides are very important to
company success. SinhCafe offer a full service of tourism products from car rental to
flight reservations to bus tickets to hotels, restaurants and visas. The company also
work with customers/visitors to create a truly memorable visit to Vietnam.

With the good reputation and specialization in the following fields:

 With the target to the budget travellers, making daily typical tours with others,
offer customized tours;
 We care about every person and every tour we do, we try our best for you.
 Travel Consultation
 Hotels Reservation
 Reservation of plane, train ticket
 Open tour bus and car rental
 Visa services

SinhCafe Travel is currently planning to enhance its computerized information

systems for market development and customer relationship management. Assume
that you are employed as a Customer Development Manager, reporting to the
Customer Development Director. You are required to evaluate the information,
knowledge and decisions which are vital for success of the business and creating
awareness and interest on the company products i.e. tour packages. It is also
important that your department’s strategies are aligned with those of corporate
strategies of SinhCafe Travel. You are then required to complete the following tasks
and write a report to your Director on the findings.

Task 1:
 Identify different ranges of decisions that may be taken by different
managerial levels in your department. (1 a)
 Review some of the information and knowledge that you may require to
ensure that the above decisions are effective. (1 b)
 Identify, assess, and justify your internal and external sources of information
that you have to gather – such as formal and informal, primary and secondary
(including official and unofficial sources) and others. (1 c)
 Your director has asked you to recommend for improvements in making
decisions at your department and organization. Provide your
recommendations with reasons. (1 d)

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Task 2:

 Identify possible stakeholders (including experts) of Sinhcafe Travel. Design

a questionnaire related to the awareness and interests on Sinhcafe Travel
tour packages. Make contact with 30 stakeholders and collect required
information. Analyse your finding and prepare a presentation to your director
on your compiled data to justify those identified in the signed questionnaire as
appropriate for your day-to-day decision making and building business
relationship with stakeholders. Use suitable graphs, tables and provide
conclusions. (2 a, b, c)

 Based on the above tasks (2 a, b, and c), recommend appropriate business

strategies and information systems for improvements at Sinhcafe Travel. (2 d)

Note that your compilation should include a content page, sign questionnaires and
any other relevant presentation slides as appendices to assist you in writing your
report.

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GRADING
Pass is achieved by meeting all the requirements defined in the assessment
criteria. (Refer page 2 of the assignment brief)

Merit Identify and apply strategies to find appropriate solutions (M1)

Characteristic / Possible Evidence - Indication of relevant techniques
with effective judgements have been made. This can include qualitative
and quantitative information, external communication systems, forming
of business relationships.
Select and apply appropriate methods. (M2)
Characteristics / Possible Evidence – Appropriate personal networking
methods like formal and informal, have been applied forming business
relationships and decision making as well as sources are justified.
Present and communicate appropriate findings (M3)
Characteristic / Possible Evidence – Application of a range of methods
and sources of information used. Achieving complex business data
synthesized and processed for appropriate uses especially in the
methodology to indicate confidentiality, trust and business relations
build up.
Distinction Demonstrate convergent, lateral and creative thinking (D3)
Characteristic / Possible Evidence - The ability to indicate that
problems have been solved with innovation and creative thought used.
There is evidence of realistic, logical and systematic approach to the
task solutions. A clear evidence of good used of knowledge and
personal networking.

COMMON SKILLS GRADING

To achieve a PASS, student’s should manage time, role and responsibility; and
answer should display a collection and responds to a variety of information, legible
with neat written work, gathering different sources of information and applying sum
numerical skills and techniques in aid to the presentation.

To achieve a MERIT, student’s should manage time, role and responsibility; and
answers should display clear and appropriate respond to variety of information
collected, legible, clear and neat written work, clear variety of information sources
used and display knowledge gained from use of presentation aids.

To achieve a DISTINCTION, student’s should manage time, role and responsibility:

and answer should display clear and appropriate respond to variety of information
collected, legible, clear and neat written work, clear variety of information sources
used and display knowledge gained as well as possible further anticipation of
explanation of findings as well as structured with evidence of planning, and relevant
use a presentation materials for possible solutions.

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PRESENTATION

1. The assignment should have a cover page that includes the assignment title,
assignment number, course title, module title, Lecturer/tutor name and
student’s name. Attach all the pages of assignment brief/cover sheet with your
report and leave them blank for official use.

2. Ensure that authenticity declaration has been signed.

3. This is an individual assignment.

4. Content sheet with a list of all headings and page numbers.

5. A fully typed up professionally presented report document. Use 12 point Arial

or Times New Roman script.

6. Your assignment should be word-processed with accompanying

presentation materials as an appendix.

7. Your assignment should not exceed from 3,000 words in length.

8. Use the Harvard referencing system.

9. Exhibits/appendices are outside this limit.

10. The assignment should be not contain a bibliography – but should contain a
list of any references used in the assignment.

NOTES TO STUDENTS FOR SUMMISSION

 Check carefully the submission date and the instructions given with the
assignment. Late assignments will not be accepted.
 Ensure that you give yourself enough time to complete the assignment by the
due date.
 Do not leave things such as printing to the last minute – excuses of this nature
will not be accepted for failure to hand-in the work on time.
 You must take responsibility for managing your own time effectively.
 If you are unable to hand in your assignment on time and have valid reasons
such as illness, you may apply (in writing) for an extension.
 Failure to achieve a PASS grade will results in a REFERRAL grade being
given.
 Take great care that if you use other people’s work or ideas in your
assignment, you properly reference them in your text and any bibliography.
 NOTE: If you are caught plagiarizing, you could have your grade
reduced to zero, or at worst, you could be excluded from the course.