Your Marketing Plan

Exclusive Services By:

Greg Traub
Real Estate Consultantt
407.222.7281
www.MyOrlandoHomeExpert.com www.timerealtyonline.com
 Greg Traub
Time Realty LLC
Direct: 407-222-7281
627 E. Washington St.
Orlando Fl 32801

Email: GregMTraub@gmail.com

My Website:
www.MyOrlandoHomeExpert.com

Agent Information

For the past five years, I have been helping others buy and sell real estate with great success.
Providing extensive training and experience with client-first service with personal attention to
detail has kept my clients and I thriving even through this tough market.

I provide un-matched one on one attention because I don’t just partner with any seller in this
market. I keep my clients exclusive by placing a strict limit on the number of sellers I work
with at any given time, to ensure the utmost care and my personal availability to all my clients.

From my degree in business with a real estate focus from the University of Central Florida, to
my experience working and negotiating deals with a large commercial real estate developer
here in Orlando, to helping dozens of families sell their homes over the years.... let my
experience and knowledge of today’s local market ensure the quick sale of your property.

Please contact me while I have client openings so that I can personally present you with all the
different services I can provide to make sure your home gets SOLD!

Recent Testimonials
“Our experience working with Greg was everything we could have hoped for and much more. He made the home buying process; one
we were told by many was very taxing, complicated, and frustrating, relatively basic and painless. Greg’s willingness to show multiple houses
for hours on Saturday morning’s made the process as convenient as possible. Greg was also extremely patient through all of our spec changes
and indecisions. Once we found the house we wanted Greg helped us find a mortgage broker, showed up during the day to let inspectors in and
out of the house, and set up all aspects of our closing. He made it so that we could buy a house without having to spend all the hours setting up
the purchase. Greg’s knowledge of all aspects of home buying is an incredible stress reliever and provides a strong sense of comfort. Finally,
Greg’s greatest asset is his patience and willingness to work for you. We never once felt pressured to make a decision, and though I am sure he
was frustrated with our months of indecision he never showed it.
We highly recommend Greg to anyone in search of a home regardless of your situation.”
James Boland and Jessica Healy

"Greg was the most thorough, hard-working, patient, understanding and professional realtor we could ever imagine having. He was tremendous
help throughout our vacation home buying process. We started our research along with Greg months before our visit to Orlando. Greg worked
with us since the very beginning & helped us find the perfect home at the price we wanted. He is very professional, organized, and timely when it
comes to responding to questions, emails and keeping appointments. His knowledge about the local areas, house value & negotiation skills
helped me get a great house at very reasonable price. Our family really appreciates all his help. I'll definitely do business with him again & I
would highly recommend Greg for anyone looking to purchase or sell properties in the Orlando area."
Peter & Bridget Rozario
 THANK YOU FOR CONSIDERING
OUR ASSISTANCE

As you prepare to sell your home, we appreciate the opportunity to

assist you in reaching your goals. To reach these goals you must
first ask yourself two questions:

• What is the marketing plan and pricing strategy I will need to

follow to achieve my home sale objectives?

• What sales agent to choose to represent my interests and handle

the sale of my home?

In the following pages, you will discover the advantages of our

full service approach to the successful sale of your property, as
well as an exclusive alternative for those that may not need
all the services we have to offer.

CHOOSE US TO
REPRESENT YOU
AND TAKE
ADVANTAGE OF
ALL OF THE
SERVICES WE HAVE
TO OFFER
 THE PURPOSE OF OUR
TIME TOGETHER

1. Preview Your Home

2. Discuss Your Home Sale Needs

3. Introduce You To Our Marketing Plan

4. Determine Initial Market Positioning

5. Answer Your Questions

6. Make a Mutual Decision

WE WILL WORK TOGETHER

TO MEET YOUR NEEDS
AND EXCEED YOUR EXPECTATIONS
WHAT HOME SELLERS WANT

MOST SELLERS SHARE

THE SAME PRIORITIES:

PRICE
The best price and terms attainable
for their property.

TIME
The shortest possible time on the
market.

KNOWLEDGE
The information you need to legally
and successfully sell your property.

CONVENIENCE
The least inconvenience, with
management of the details.

COMMUNICATION
Frequent communication to keep
them informed throughout the home
sale process.

WE KNOW WHAT HOME

SELLERS FIND MOST
IMPORTANT
FOR SALE BY OWNER STRATEGIES

These are some of the ways a typical owner attempting to sell their own
property, will employ.

• Yard Sign

• Open Houses

• Limited Internet Marketing

Craigslist
FSBO.com

• Newspaper Ads

• Friends and Family

Where Buyer First Learned About Home Purchased

Source: The 2007 National Association of Realtors® Profile of Home Buyers and Sellers.
 BASIC REAL ESTATE SERVICES

“Basic real estate services” are the services offered by most real estate companies
offer, and can be considered the bare minimum a licensed agent provides
in an effort to sell your home.

• Yard Sign • Lock Box - Combination

• Multiple Listing Service • Competitive Market Analysis

• Basic Internet Postings • Contract Preparation

REALTOR.com (basic)
FL.living.net • Required Sellers Disclosure

EVEN THESE BASIC SERVICES

DRAMATICALLY INCREASE
THE PROBABILITY OF A QUICKER
SALE AT A HIGHER PRICE.
 OUR EXCLUSIVE MARKETING
AND SERVICES

Going above and beyond, we take the marketing and sale of your home
to a higher level.

• iMarketing Advantage
WHERE MOST
• Syndication Web sites*
• IDX Web Feeds REAL ESTATE
• Showcase Listings on
AGENCIES END, OUR
Realtor.com® and Trulia
PRO-ACTIVE FULL
• MLS Prospector
SERVICE SALES AND
• 866 Info-Line MARKETING
PROGRAM JUST
• Personal Property Web site
BEGINS
• Realtor Network

• Just Listed Targeted Mailing

• iReport Tracking
 iMarketing Advantage
REACHING 80%+ OF HOMEBUYERS

With over 80% of Home shoppers using the Internet as part of their
home search, an extensive and complete online marketing program is
essential to generating the greatest possible demand for your home.

Internet Use
90%
80% 80%
77%
70% 71% 74%
60%
50%
40% 41% Internet Use
37%
30%
20% 18%
10%
0% 2%
1995 1997 1999 2001 2003 2004 2005 2006

Syndication Partners and IDX feeds

• Trulia.com • FloridaMoves.com • Craigslist Pro
• Yahoo Real Estate • ColdwellBanker.com • Backpage.com
• AOL Real Estate • Remax.com • HomeScape.com
• Google Base • Century21.com • FLliving.net
• Zillow.com • StirlingSir.com • Hotpads.com
• Point2homes.com • ERA.com • Vast.com
• Oodle.com • PrudentialProperties.com • CLRsearch.com
• Nytimes.com • Realtor.com • SecondSpace Inc.

Plus over 2,000 individual agent web

sites through broker reciprocity
agreements.
 iMarketing Advantage
SHOWCASING YOUR HOME

MULTIPLE PHOTOS
A minimum of 6 photos are taken of
your property and as many as possible
are placed in all online marketing.

Why? How many times have you

skipped over a property because there
was only one bad photo of the exterior?
Research shows that listings with six or
more photo’s are viewed almost 3X
more often than homes without multiple
photos.

INDIVIDUAL PROPERTY WEB SITE

With nearly unlimited space to “sell”
your property to potential buyers, having
a web site dedicated specifically to your
property gives the opportunity to show
off every unique features and benefit of
your property with just one quick line of
text.
 PRO-ACTIVE MARKETING
APPROACH

REALTOR NETWORKING
10% of all realtors do 90% of all business. The
difference? Networking. Putting your property
in front of those already working with the most
buyers in the area, through networking.

877 INFO-LINE FOLLOW UP

We’ll never know who takes a flyer,
views an online ad, or drives by your
property. Anyone that calls for additional
877-INFOLINE 1234 info, however, will have their phone
Call for Automated Message CODE numbers captured instantly and sent
directly to me for follow up.

THANK YOU
FOR CALLING...
SITTING IN THE
OFFICE WAITING FOR A
PHONE TO RING IS NOT
THE WAY TO QUICKLY
AND EFFECTIVELY SELL
YOUR HOME. ACTIVELY
SEARCHING FOR
BUYERS EVERYDAY, IS.
 MANAGING THE SALE
OF YOUR HOME

POSITION NEGOTIATE
YOUR HOME COMMUNICATE A FAVORABLE
TO SELL CONTRACT

Develop a competitive Follow up on all leads With terms acceptable to

listing price to attract and activity you
buyer interest and gener-
ate attention and support
from other Realtors Communicate feedback MANAGE THE
received on all showings CONTRACT THROUGH
and inquiries CLOSING PROCESS
Discuss home
Enhancement Keep you informed of Approvals
recommendations for changing marketing
making your home look conditions and changes Inspections
its best for showings
Discuss a repositioning Appraisal
strategy if needed
Implement the Contingency removal
full-service marketing
plan to provide maximum Repairs, if applicable
exposure and generate
showings
CLOSE THE
TRANSACTION

Proceeds check handed

to you

AFTER SALE
FOLLOW-UP
 Positioning and
Pricing your Property
 UNDERSTANDING THE MARKET

Inventory

Supply

Demand

0 Price

Basic Economics
An increase in supply An increase in demand
causes a decrease in price. causes an increase in price

A decrease in demand A decrease in supply

causes a decrease in price causes an increase in price
 UNDERSTANDING THE MARKET

APPRECIATING MARKET
Abundance of buyers and few homes.

Inventory coming on.... Inventory going off... Prices go UP

DEPRECIATING MARKET
Abundance of homes and few buyers.

Inventory coming on.... Inventory going off... Prices go DOWN

In a Depreciating Market, the same buyer traffic and market energy as an

appreciating market can be reached through competitive, aggressive pricing.
CURRENT MARKET STATISTICS
 MARKET STATISTICS 02’- 03

Orange & Avg. Avg.

New Sales Back on With- Sales
Seminole Mtg. Inventory Expired Days on
Counties* Listings Pending Market drawn Closed
Rate Market

Oct.02 6.39% 7,779 3,461 2,375 641 559 878 1,876 53

Nov.02 6.48% 7,880 2,776 2,189 653 474 720 1,582 52

Dec.02 6.46% 7,624 2,247 1,860 694 633 668 1,957 57

Jan.03 6.39% 7,953 3,280 2,010 712 415 716 1,197 54

Feb.03 6.04% 7,838 3,012 2,164 378 369 709 1,237 65

Mar.03 5.80% 7,868 3,283 2,133 403 355 678 1,678 62

Apr.03 5.95% 7,561 2,942 2,413 442 397 758 1,655 63

May.03 5.85% 7,610 3,293 2,412 411 326 728 1,706 62

June.03 5.54% 7,448 2,768 1,847 838 290 647 1,769 58

July.03 5.73% 7,267 3,531 2,598 421 325 779 2,002 60

Aug.03 6.78% 7,213 3,238 2,321 505 365 748 1,903 60

Sept.03 6.64% 7,247 3,095 2,108 305 353 731 1,859 59

Oct.03 6.29% 7,308 3,276 2,151 489 304 761 1,906 59

Nov.03 6.23% 6,973 3,266 2,424 236 269 777 2,254 n/a

Dec.03 5.38% 6,522 2,280 1,992 307 474 585 2,082 n/a

WHERE DO YOU THINK THE MARKET IS?

 THE IMPORTANCE OF INITIAL
MARKET POSITIONING

THE FIRST 2-3 WEEKS ARE THE MOST CRITICAL

There are always a pool of potential homebuyers in the market. Each at a different stage
of their decision process. The typical amount of time buyers actively view homes before
purchasing is 2 months, with new home buyers beginning their search every week. The
largest pool of ready buyers will view your home in the first 3 weeks. After that initial
pool has passed, only those new buyers will be viewing your home.
HOMEBUYER SHOWINGS

Week 1 Week 2 Week 3 Week 4

TIME ON MARKET (WEEKS)

Some buyers have made all the comparisons they need to judge current market values,
while others are still forming their opinions. As soon as your home comes on the market
this pool of buyers see your property. Depending on how well your property is priced,
will decide whether your home sells, or if it sells someone else's.