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Project report

RENZO ROSSO

Submitted by

Md.Asaduzzaman Nur

FASHION MERCHANDISING AND PRODUCTION

NAME OF THE FACULTY

FARZANA MASOOD

PEARL FASHION INSTITUTE

BARIDHARA, DHAKA

JANUARY 2011
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BONAFIDE CERFICATE

This is to certify the project report is a bonafide work of Md, Asaduzzaman Nur
under my supervision. Certified further that to the best of my knowledge the work
reported here in dos not a part of any other project report on an earlier occasion on
him.

Signature of tutor signature of student

Date:

Place:
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ACKNOWLEDGEMENT:

I owe a great many thanks to a great many people who helped and
Supported me during the writing of this project. My deepest thanks to Lecturer,
Farzana Masood khukomoni the Guide of the project for guiding and correcting
various documents of mine with attention and care. She has taken pain to go
through the project and make necessary correction as
and when needed. I express my thanks to the executive of, Pearl Fashion Institute,
for extending his support. I would also thank my Institution and my faculty
members without whom this project would have been a distant reality. I also
extend my heartfelt thanks to my family and well wishers.
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Table of contact:

Childhood: 5
Career : 6
Turning to worldwide: 7
Design by rosso: 8
Behind the diesel: 9
Creativity of rosso: 10
Mission of rosso 11
Awarded of rosso: 12
Social responsibility of rosso: 13
Reference: 14-16
Bibliography: 17

Childhood:

“Renzo rosso is born in 15TH September in 1955, burgine Italy. He is a Italian

manufacturer. In hi personal life he is married. He has four children. They
are Stefano, Andrea. In his childhood he lived in a rural area and it is
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northeastern Italy. Where he stayed in village there lived 2000 people was
only one car and one television set. On his interview he said that he realized
that the value of money. He does not want to like study. That’s why he
decided to take easier degree at the age of 15. He found a newly established
Italian industrial textile manufacturing and fashion school. Here he
discovered he love fashion industry. After graduating in 1975 he made
clothes for himself and his friends. He dreamed one day owing his small
business.”[ www.notablebiographies.com]

Career:

He took a job in a small trouser clothing factory called Moltex. On his interviewed
he said he had money in his pocket, bought car, motorcycle. For that reason he got
a letter from the owner, “you are a nice guy but I don’t want to work with you any
more”. Then he found second chance and was reemployed. Is gave I a great
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incentive. For those Time Company completely turned around. At the beginning of
time he wants to move on. The company owner wants to give some stack. It is
almost 40%. He borrowed money from his father. He also gives the company
name DIESEL which pronounceable in one word. Beginning to comprehend his
potential, Rosso decided to move on. The company's owner enticed him to stay by
offering him the opportunity to purchase 40 percent of the company. Rosso
borrowed the money from his father and changed the company's name to Diesel
because, he told Goldfarb, "It's short. It's easy to remember. And it was already a
word that was pronounceable—the same way everywhere—and understood
worldwide." Russo’s dream was bigger now. In 1985, he bought the entire
business, and this would be the beginning of Diesel's remarkable growth.
[ www.notablebiographies.com]

[www.cache2.asset-cache.net]
Tuning to worldwide:

“In 1991, Diesel went international. In 1996, they opened the first U.S. store—on
New York's Lexington Avenue; in 2001, their third New York store opened on
Union Square making it the twelfth store in the United States. In December of
2002, Rosso flew to the United States to celebrate $100 million of sales with his
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New York staff, then on to Miami, Florida, to the opening night party of a store in
South Beach—his 23rd U.S. store with five more U.S. openings planned for 2003.
By February of 2003, the total number of stores worldwide numbered 203.

While 85 percent of the company's business flows from outside Italy, the small
Italian town of Molvena is the hub of the organization. From here the business is
run, and the team of 40 young international designers produces 3,000 new designs
every six months. While Diesel is known for its denim, that fabric constitutes only
about half of those designs.” [www.referenceforbusiness.com]

[www.brandchannel.com]

Design by rosso:

“Renzo Rosso designs every collection himself and gives out the best. His
products are getting popular as the days are passing by, especially the leather
accessories that include handbags as these are very much admired among women.
Not only this, a wide range of products are obtainable that are designed by Rosso,
to choose from. Both Renzo Rosso and Diesel go with the slogan, For successful
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living. In the year 2000 Renzo revealed that they will be subsidizing Joanna
Zychowicz which was just a deceit for the media, but this weird prank helped to
catch the attention of people. This way people got familiar with the brand Diesel
and admired the products. Renzo Rosso always introduces new and fresh line of
products in the market.” [www.notablebiographies.com]

[www.referenceforbusiness.com]

Behind the Diesel:

Renzo Rosso is the president and powerhouse behind Diesel, the Italian-based
international fashion brand with more than 10,000 points of sale and more than
200 privately owned stores in over 50 countries. Rosso created the brand name in
1978 while part owner of a small clothing manufacturing company, of which he
became sole proprietor in 1985. By 2003, Diesel's worldwide revenue rose above
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$760 million. While the luxury brand's primary product is denim—a particularly
jean—it designs, manufactures, and markets trendy consumer products from
sunglasses to underwear. Rosso's motto is "Diesel is not my company, it's my life."
[www.notablebiographies.com]

[www.infobharti.com]

Creativity of renzo rosso:

“Rosso said Diesel is very trendy, young and cool dress. And the essence of the
brand is passion and creativity. The disel creative team matches the diesel
philosophy. Russo sometimes said himself that he is a football coach. He may not
be best player but he assembles the best team. In his view employees like family
and he often sits down with his employees for lunch break.
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Diesel creative’s enjoy ultimate creative freedom. Although he’s the heart and
motor of the brand, Rosso confines himself to making suggestions and has the final
say in decisions. He is proud to have an early radar warning system for trends. “I
travel nine months per year, read 150 magazines every month and have six kids. I
am not a designer, but I know what works and what doesn’t work.” Like many
other innovators, he doesn’t believe in market research. The first customer survey
Diesel ever carried out showed that 81 percent of Diesel customers found wearing
shades in the dark ridiculous, but 45 percent did it anyway. Rosso comments,
“What do you do with such numbers? They are useless.” He relies on gut feeling
and intuition, because for him, working on instinct has resulted in success.”
[www.brandchannel.com]

Mission of Rosso:

“Renzo Rosso, the man behind the Italian holding company only the brave, is the
owner of vibrant young brands like DIESEL and labels like viktor & rolf, maison
martin margiela and Sophia kokosalaki. Apart from being a successful
businessman, Rosso has a mission: inspiring young talented designers and giving
them an opportunity to produce and sell a small collection. He tries to realize this
by supporting ITS, a project comprised of several competitions and prizes to give
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new creative talent a chance to gain visibility. But the young designers are not the
only ones who can count on him. Rosso also sees it as his duty to help solving
social problems and make the world a little better this way.”[www.glamcult.com]

[http:www..fashionindie.com]

Awards for renzo rosso:

“As an innovative company it was considered a best Italian company of the year.
In 1996, renzo rosso got “premio risultati” awards by the bocconi institute, Milan.
He was great his work. For his work as a entrepreneur he is nominated by Ernst &
Young as a entrepreneur of the year in 1997. One of the best magazine of the
United States “select” choosed him one of the most important person in the world
in 1997. He also found honorary MBA from CUOA foundation of Italy.”
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[ www.notablebiographies.com]

[www.cache2.asset-cache.net]

Social responsibility of rosso:

“The latest company to show us it has a heart as big as its assets is superbrand
Diesel. For this reason Renzo Rosso recently announced the public launch of his
Only the Brave Foundation, an organization which has been active since 2008.its
organization which is help the poor children. Only The Brave Foundation was
created to encourage young people to get involved in helping eliminate extreme
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poverty around the world, he is just starting with Africa, which is one of the most
impoverished regions to date.

Because of this russo is named a millennium promise MDG global leader in

conjunction with the Millennium Development Goals Summit at the United
Nations. In this capacity, he will make a series of public announcements
encouraging corporations as well as the public to get involved and help the United
Nations reach their goal of eliminate extreme poverty by
2015.”[www.denimhunt.com]

Source:[www.demicouture.ca]

Reference:

1. Annonymas, (2010) denim hunt [internet]

Available from<http://www.denimhunt.com/denimhunt/2010/10/renzo-rossos-
only-the-brave-foundation-partners-with-uns-millenium-campaign-to-end-
poverty.html>

[Accessed on 6th January, 2011]

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2. Renzo rosso(2011) [online image] .available from

<http:www.cache2.asset-cache.net/xc/92295632.jpg>

[Accessed on 6th January, 2011]

3. Annonymas, (2011) renzo rosso [internet] available from

< http://www.notablebiographies.com/newsmakers2/2005-Pu-Z/Rosso-
Renzo.html>

[Accessed on 6th January, 2011]

4. Diesel (2011) [online image].available from

<http:www.infobharti.com/indias-top-10/top-10-indian-denim-brands-for-
men.php&usg>

[Accessed on 6th January, 2011]

5. Anonymous (2011) [online image]. Available from

< http://www.referenceforbusiness.com/biography/M-R/Rosso-Renzo-1955.html>

[Accessed on 6th January, 2011]

6. Anonymous (2011) [online image]. Available from,

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<http://www.brandchannel.com/careers_profile.asp?cr_id=103>

[Accessed on 6th January, 2011]

7. Anonymous (2011) [online image] available from,

<http://www.brandchannel.com/careers_profile.asp?cr_id=103>

[Accessed on 6th January, 2011]

8. Annonymas (2011)[online image] available from

< http://www.theusuals.co.uk/>

[Accessed on 6th January, 2011]

9. Annonymas (2011) renzo rosso [internet]available from,

<http://www.glamcult.com/wp-content/uploads/RR-by-Ellen-Von-Unwerth-
2.JPG&imgrefurl>

[accessed on 6th January, 2011]

10. Annonymas (2011) Diesel [online image] available from

<http://ficdn.fashionindie.com/wp-content/uploads/2009/04/diesel-ward-
affiche.jpg>

[Accessed on 6th January, 2011]

11. Annonymas (2011) (online image]

<http://www.demicouture.ca/wp-content/uploads/2010/09/diesel-only-the-brave-
foundation-africa-benefit.jpg&imgrefurl>
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[Accessed on 6th January, 2011]

11. Annonymas (2011) (online image )

<http:www.cache2.asset-cache.net/xc/92295632.jpg>

[Accessed on 6th January, 2011]

Bibliography:

1. www.Notablebiographies.com

2. www.Theusuals.com

3. www.Brandchannel.com
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4. www.Referenceforbusiness.com

5. www.Glamcult.com

6. www.fashionindie.com

7. www.denicouture.com

8. www.cache2.asset-cache.com