Leading on the Edge of

Chaos

Emmett C. Murphy
Mark A. Murphy

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Structure of this presentation
 Introduction of the authors
 Briefly about the book
 Critical elements required to lead in chaos

 Interaction

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Emmett C. Murphy and Mark A. Murphy
 Father and Son
 Emmett finished his PhD in 1974, and Mark did his
MBA in 1994, from University of Buffalo
 Founders of Murphy institute of leadership
 Emmett has authored the following books:
 Leadership IQ
 The Genius of Sitting Bull
 The New Murphy’s law
 Talent on the bubble
 The Search for Humility

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Briefly about the book…
 Rules it gives are not new, but they are effective
 Serves the purpose of a reference point for all leaders, leading in times of
chaos and wild market swings
 Has a tool to assess the volatility leadership ability
 Appendix with twenty questions
 Contents of the Book:
 Make haste slowly
 Partner with customers
 Build a culture of commitment
 Put the right person in the right place, now
 Maximize knowledge assets
 Cut costs, not value
 Out position the competitors
 Stir. Don’t shake
 Cut through the noise
 Focus or Fail

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Make haste slowly…
 Rules
 Resist the lure of Ready – Fire – Aim
 Use time as a resource
 Watch the competitors and watch yourself
 Have a purpose that can remain the way it is
 Find a center that can hold
 Pace yourself, and Set a direction

 Lesson from Leaders

 Rush to think, before you rush to act

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Partner with customers…
 Rules
 Make partnership everybody’s job
 Partner with profitable customers and lost customers
 Let go, the poor fit customers
 Harness the power of perception, wherever it comes from
 Honor those who serve
 Institute small changes for huge outcomes

 Lesson from Leaders

 Say NO, to Egoist and bureaucratic model of operations

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Build a culture of commitment…
 Rules
 Assess the existing culture
 Create a shared purpose
 Test the values, and Hire people to the values
 Align the people architecture
 Let form follow the function
 Keep it simple
 Lesson from Leaders
 Lure of new can lead to innovation. But the wisdom of old
helps to be grounded in fundamentals of success

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Put the right person in the right place,
now...
 Rules
 Ingod we trust; for all else, use data
 Know what you are looking for
 Decide in/out of interest, quickly
 Look behind the resume
 Get comfortable with discomfort
 Let them do their job
 Lesson from Leaders
 Selecting right people can build the culture, however their
placement can decide the sustainability.

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Maximize knowledge assets…
 Rules
 Take stock of current knowledge assets
 Mobilize intellectual capital
 Create a culture of knowledge sharing
 Integrate tacit and explicit knowledge
 Build knowledge balance sheet
 What we know, and what we don’t know
 What is the utility and accuracy of information
 Lesson from Leaders
 Measure that which you value; Measure the value

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Cut costs, not value…
 Rules
 Confront financial reality
 Leverage technology
 Spend to save, and don’t wait to cut costs
 Cut costs in silos
 Assess and manage leadership reactions
 Invest for interoperability
 Lesson from Leaders
 Aim of cost cutting is not to save dollars, but to be able to re-
allocate critical resources for future growth. Ability to do
this in volatile times, is the real differentiating advantage

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Out position the competitors…
 Rules
 Know the competition; Obvious rivals to unforeseen
 Evaluate the competitive positioning
 Seize the advantage of inimitability, wherever possible
 Watch out for substitutability
 Align the advantage with practice
 Let the mission and strategy, travel together
 Lesson from Leaders
 Advantage is for those who identify the strategic inflection
points that can change the competitive landscape, and
capitalize on them very early

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Stir. Don’t shake…
 Rules
 Be vigilant for signs of stress
 Eliminate stress at the source
 Being a little hokey is no crime
 Make time for humor and play
 Avert panic; instead, plan for the moment
 Realize, there is always an ‘I’ in the team
 Catch attention
 Be authentic
 Lesson from Leaders
 Fill people physically, emotionally, and intellectually
before getting them on job again

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Cut through the noise…
 Rules
 Diagnose the noise
 Be aware of implicit messages
 Tune in; don’t take out
 Cut through
 Bypass the bureaucracy
 Realize, life is not about contracts, but about trust
 Don’t just make the message the travel, let it stand out
 Partner with public, trustworthy resources
 Lesson from Leaders
 On-going dialogue is a must to achieve the edge

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Focus or Fail…
 Rules
 Define the challenge
 Measure the readiness to meet the challenge
 Plan to leverage on opportunities
 Set clear expectations; define responsibilities
 Implement and practice
 Test, refine and repeat…
 Lesson from Leaders
 Complexity and complexity leads to chaos. But the best
solution most often is simple

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Questions…

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Thank you all…
Vinay Chaganti
Associate, ATGOCS

Work Mail ID: Vinay.Chaganti@atgocs.com

Personal Mail ID: nenevinay@gmail.com

Mobile: +91 97040 53338

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