SaeedMazhar  C-49/1, Block-4,

Gulshan-e-Iqbal,
Karachi – 75300,
Father’s Name : Muhammad Mazhar Ali Bhatti Pakistan.
Date of Birth : November 9th, 1978  +92 345 2433060
NIC # : 42201-0710665-1  saeedmazhar@gmail.com

MARKET RESEARCH PROFESSIONAL

WITH OVER 5 YEARS EXPERIENCE TRANSFORMING CONSUMER DATA INTO MEANINGFUL & ACTIONABLE INSIGHTS

OBJECTIVE

To attain a managerial position in the organization that offers opportunities for further growth and personal
development.

PROFESSIONAL EXPERTISE

Relationship Building & Client Servicing Experience:

 Work side by side with business partners to determine how to best achieve their strategic and tactical goals
through leveraging existing knowledge, assessing information gaps, incorporating relevant secondary research
and conducting primary research.

 Ability to handle diverse Desktop, Qualitative & Quantitative researches in a variety of industries including
Banking, Construction, FMCG, Media, Services, and Tobacco. Some of the clients serviced to-date are:

 Allied Bank Limited  Mediacom

 Arif Habib Investments  Nestle Pakistan
 Bukhatir Group  Pakistan Advertisers Society
 CNBC  Pakistan Sports Trust
 Colgate-Palmolive Pakistan  Pakistan Tobacco Company/BAT
 Continental Biscuits Ltd.  Philip Morris International
 DHL  Servis Group
 Dalda Foods  Synovate India
 Dollar Industries  Telenor Pakistan
 English Biscuits Manufacturers  TNS-Global
 Father & Sons  Unilever Pakistan
 GEO  United Bank Limited
 GlaxoSmithKline  Young Foods
 ITC/MoC/SMEDA/TDAP  Zulfeqar Industries (Pvt.) Ltd.

 Proven track record in managing day to day client relationships, ensuring that all projects are completed on
time to the required standard and high client satisfaction is maintained.

Project Management:

 Conducting detailed diagnostic sessions with the client’s management (Marketing/Brand teams) in order to
identify marketing research needs and develop project structure in the form of structured documents, i.e.
Market Research Plan; developing research briefs, vetting various proposals, developing research designs
(research methodology, sampling dynamics) & conducting in depth analysis to unleash valuable insights.
 Successfully managed a variety of qualitative and quantitative projects with personal fieldwork experience for
quantitative projects, and conducting in-depth interviews & mini focus groups for qualitative studies. Types
of projects handled:

 Ad Testing  Opinion Polls

 Brand Health Tracking  Perceptual Mapping
 Brand Name Testing  Pre-Post Activity Evaluation
 Brand Positioning Studies  Price Sensitivity Analyses
 Concept Testing  Product Tests
 Consumer Profiling  Readership Surveys
 Customer Satisfaction Surveys  Shopper Behavior
 Feasibility Studies  TNS Needscope
 Market Structure & Sizing  Traffic counts/Exit Interviews
 Mystery Shopping Programs  Usage, Attitude, and Image Studies

Leadership & Innovation:

 Currently leading the FMCG department with a team of two executives, and reporting to Deputy Director
Research.

 Handling projects independently since 2005, with minimal input from senior management.

 Trained the executives on various MR methodologies, techniques, analyses and insight generation.

 Regularly recommending innovations and refinements in research tools and procedures, resulting in a more
streamlined, and convenient research experience.

Corporate Support, Branding & Event Management at Aftab Associates:

 Recommendations on organization’s vision, mission, SOPs, and structural reforms which were highly
appreciated and subsequently implemented. 

 Designed various brochures, e-shots, company profile andprint advertisement for corporate marketing at
Aftab Associates. 

 Single-handedly organized successfully the two days workshopon “SPSS ~ The Power to Unleash Foresights”
at the Karachi Sheraton conducted by Professor Ahmed Siddiqui in August 2005.

WORK HISTORY

OASIS INSIGHTS (PVT) LTD.

Deputy Manager Oct 2009 – Date

Senior Research Executive Apr 2008 – Sep 2009

Key Highlights

 Leading a team of two executives and reporting to Deputy Director Research, currently heading the FMCG
sector for the organization
 Handled key account of the company (Pakistan Tobacco Company/BAT) as Senior Research Executive, and
promoted to Deputy Manager within a short time span of 1 year
 Handled over 100 projects to date from diverse sectors
 Trained the management of Dalda Foods on Segmentation Usage & Practices
AFTAB ASSOCIATES (PVT) LTD.

Senior Research Executive Jul 2007 – Oct 2007

Research Executive Apr 2005 – Jul 2007

Key Highlights

 Most business handled by an executive; similar figures in 2007 

 Handled up to 8 projects at a time in dire straits 
 Handled over 50 Quantitative & Qualitative projects 

 Organized trainings and workshops for AAL 

 Responsible for recruiting REs for the team 
 High project winning ratio 
 Excellent writing and interpersonal skills 

INBOX BUSINESS TECHNOLOGIES

Business Development Executive September 2004 – October 2004

Responsibilities included selling high value solutions in a Business-to-Business environment (Corporate Sales),
typically selling to personnel at a high level such as company directors, IT managers, and vice presidents.

Marketing Executive ~ Internship April 2003 – June 2003

10 week internship included sales and promotional activities, customer interaction, customers’ data consolidation,
and preparing weekly reports for Management Information.

PEGASUS CONSULTANCY

Voluntary Organizer ~ Internship September 2004

Worked as Voluntary Organizer for the International Defense Exhibition and Seminar–IDEAS 2004.
Responsibilities included dealing with corporate clients from the armed forces, industrial clients, and the general
public to arrange for secure, computerized passes for the seminar.

PROFESSIONAL TRAINING

 Workshop on “Marketing Research Toolkit”. 


 Workshop on “Segmenting, Targeting, Positioning–The Usage &Attitude Toolkit”.

 Workshop on “Marketing in Cs” by Dr. Ward Roofthooft. 

 Workshop on “SPSS ~ The Power to Unleash Foresights”. 

 Seminar on “Managing Media–Optimizing Results” held by Marketing Association of Pakistan.

 Seminar on “Brand Activation” held by Contact Plus. 

 Workshop on qualitative module of “TNS Needscope” 

 Workshop on Marketing Research in Action, by Michael Roe.

SELECTED PUBLICATIONS

 Provided extensive inputs on three of the five sector study publications funded by European Union (EU) in
collaboration with the International Trade Centre (ITC), viz.Furniture Sector, Automotive Sector, and
Pharmaceutical Sector.

 Article “Simple Tricks of Data Analyses” published in SLOGAN Magazine, February 2007. 

 Article “Online MR ~ The New Hype?” published in SLOGAN Magazine, January 2007. 

 Article “SPSS ~ The Power to Unleash Foresights” published in SLOGAN Magazine, October 2005. 

 Published research on Economic Resources & Population Growth, in the PakistanEconomist, Aug 23-29
Issue, 2004.

EDUCATIONAL QUALIFICATION

MBA – Marketing/MIS, 2004

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)

BS – Computer Science, 2000

Department of Computer Science, University of Karachi

Intermediate, Pre-Engineering, 1996

Govt. National College

Matriculation, Science, 1993

Beaconhouse Public School

INTERESTS & ACTIVITIES

 Reading articles on business, marketing and management to keep abreast with the changing business
scenarios. 

 Special interest in Brand Management and Marketing. 
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 Enjoy socialization, travelling, studying on different topics, and playing sports. 