Professional Documents
Culture Documents
All textbooks and some course packets and case packets have been ordered through IOWA
BOOK AND SUPPLY unless otherwise noted. You may order on-line at
http://www.iowabook.com/textbooks.html, or contact the bookstore by telephone as
follows:
Iowa Book & Supply, 8 S. Clinton Street, Iowa City (319) 337-4188
Electronic course packets are NOT available through Iowa Book and Supply. Students will be
notified of access information prior to the start of classes. If your course or case packet is listed
as available only at Iowa Book and Supply, it is NOT available electronically.
**NOTE: ISBN numbers listed are per Iowa Book and Supply and may not be valid for on-line
vendors.
Unless otherwise noted, all materials associated with a course are required and
should be brought to your first class.
CEDAR RAPIDS
6N:211 EXC Marketing Management
Instructor: Bob Cline
1. Kotler, Philip & Keller, Kevin (2008). Framework for Marketing Management. Prentice Hall.
4th ed. ISBN: 978-0136026600.
2. Riew, Al & Laura (2009). War in the Boardroom. HarperBusiness. 1st ed. ISBN: 978-
0061669194.
3. Ries, Al, and Trout, Jack (2000). Positioning: The Battle for Your Mind. 20th Anniversary
Ed. McGraw-Hill Companies. ISBN: 978-0071359160.
Optional:
Easton, P.D., Wild, J.J., Halsey, R.F. & McAnally, M. Student Solutions Manual for Financial
Accounting for MBAs. Cambridge Business Publishers. ISBN: 978-1-934319-45-1.
Option available to purchase the textbook and case studies separately. See course ICON site for
further instructions.
Note: Textbook CAN be purchased used from prior students in this course
Required course packet to be handed out first night of class. Cost: $43.28 to be charged to U-
Bill.
Des Moines
6N:211 EXD Marketing Management
Instructor: Bob Cline
1. Kotler, Philip & Keller, Kevin (2008). Framework for Marketing Management. Prentice Hall.
4th ed. ISBN: 978-0136026600.
2. Riew, Al & Laura (2009). War in the Boardroom. HarperBusiness. 1st ed. ISBN: 978-
0061669194.
3. Ries, Al, and Trout, Jack (2000). Positioning: The Battle for Your Mind. 20th Anniversary
Ed. McGraw-Hill Companies. ISBN: 978-0071359160.
Optional:
Easton, P.D., Wild, J.J., Halsey, R.F. & McAnally, M. Student Solutions Manual for Financial
Accounting for MBAs. Cambridge Business Publishers. ISBN: 978-1-934319-45-1.
Required course packet will be available at Xanedu.com. Please see ICON for further instructions
when available.
Required course packet also to be purchased from Iowa Book and Supply.
Iowa City
6J:256 EXP Dynamics of Negotiations
Instructor: Terry Boles
1. Shell, G. Richard (2006). Bargaining for Advantage: Negotiation Strategies for Reasonable
People. 2nd ed. Penguin. ISBN: 978-0143036975.
2. Requejo, William & Graham, John (2008). Global Negotiation: The New Rules. Palgrave
Macmillan. ISBN: 978-1403984937.
Required U-Bill charge for cases pertaining to this class. Cost TBD.
Required course packet will be available at Xanedu.com. Approx. Cost TBD. Please see ICON for
further instructions when available.
Three assessments will be given in this course totaling approximately $35 to be charged to U-
Bill.
Quad Cities
6N:211 EXQ Marketing Management
Instructor: Cathy Cole
No required textbook
Course materials will be available through study.net
Option available to purchase the textbook and case studies separately. See course ICON site for
further instructions.
Web/Alternative Format
6K:227 EXW Introduction to Modeling with VBA
Instructor: Warren Boe
Walkenbach, John (2007). Excel 2007 Power Programming with VBA. Wiley.
ISBN: 978-0470044018.