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SMC

PAN-AFRICAN UNIVERSITY

SCHOOL OF MEDIA AND COMMUNICATION

2010 Programme
Calendar
While every effort has been made in the
compilation of this calendar to be as
accurate as possible with regards to the
schedule, it is still possible that some
alterations could occur during the course
of the year. Besides, in addition to these
titles, others might be added.
All changes will subsequently be
announced through routine mailing and
adverts by the School.

School of Media and Communication

2010 Programme
Calendar

Course Fee
GENERAL All course fee covers all course materials, tea and lunch.

INFORMATION Certificate
A certificate will be awarded to participants who attend
all the modules and fulfill all the requirements of the course.
Venue
School of Media and Communication (SMC)
Pan-African University, Victoria Island Campus,
2 Ahmed Onibudo Street, Victoria Island, Lagos.
Enquiries and Registration
Further information on all SMC programmes and activities
can be obtained online @ www.smc.edu.ng

or by calling
Doris on 0805 812 7207, 01-896 7462
or Juliet on 0802 748 4615

or from our office at


School of Media and Communication (SMC)
Pan-African University, Victoria Island Campus,
2 Ahmed Onibudo Street, Victoria Island, Lagos.
School of Media and Communication

1.
2010
About the School of Media And Communication
Programme
Calendar
2

CERTIFICATE COURSES
2. Certificate In Media Enterprise (CME) 3
3. Advanced Writing And Reporting Skills (AWARES) 4
4. Creative Design and Digital Communication (CDDC) 5
5. Business and Economic Reporting Course (BERE) 6
6. Screen Writing for Film, Video and Television 7
7. Advanced New Media Design and Production (ANMDP) 8
8. Leadership and Governance in Media and Communication 9
9. Certificate Course in Broadcasting (CCB) 10
10. Journalism and New Media 11

WORKSHOPS
11. Sharpening Advertising Creative skills 12
12 Creativity in Business Writing 13
13. Speech Writing Workshop 14
14. Film Production Workshop 15
15. Video Editing Workshop 15

SEMINARS
16. Optimizing Corporate Communication Skills 16
17. Communication Skills in Conflict Management 17
18. Creative Presentation and Public speaking 18
19. Operational Business Strategies for Media Effectiveness 19
20. Communication in Business Negotiations 20
21. Ethics and Professionalism in the Media Industry 21
22. Re-skilling Competence In Communication (Speaking and Writing) 22
23. Entertainment Marketing 23
24. Managing Creative Talent 24
25. Rethinking Community Relations Strategies in the Niger Delta 25

SEMINAR SERIES
26. Communication Skills and Forensic Techniques for Lawyers 26
27. Film and Television Seminar series 27

CONFERENCE
28. New Media And The Knowledge Economy In Africa 28

ACADEMIC PROGRAMME
29. Masters in Media and Communication

School of Media and Communication 2010 Calendar


2

About School of Media and Communication (SMC)

Shaping societal values and cultural life...

T he School of Media and Communication has


evolved directly from the Centre for Media
and Communication(CMC). The CMC was
instituted in 2006 by the Pan-African University
Council in recognition of the critical role of this
Vision
The vision of the School is to be internationally
recognized as a prestigious institution offering high
quality education in communication and media; to
be a reference point for research in Africa, and to be
sector in shaping societal values and cultural life. No a leading centre of learning globally. It is expected
less important, the contribution of the creative that the level and high standard of the School will
industries to economic growth and the GDP is influence positively all other faculties of its nature
gaining recognition as well. across the country and the African continent.

Specifically, the establishment of the School of Structure


Media and Communication is informed by the Programmes at the SMC are broadly divided into
aspiration to train professionals in this area of two parts:
culture who would uphold the highest intellectual, (a) Academic Programmes
ethical and professional values that promote At the moment, the main academic programme is
creativity, critical knowledge, technical perfection, the MSC in Media and Communication. Future
social responsibility, and the spirit of enterprise. The developments in this area will obviously focus on
School's programmes will prepare students for undergraduate studies.
careers in the creative industries, in business
generally, and in various public and private domains. (b) Professional Programmes
Professional programmes exist in three forms,
Mission namely, certificate courses, seminars, and
The primary goal of the School of Media and workshops.
Communication is the formation of media and
communication professionals, to enable them
pursue their calling to the service of human cultures
with a sense of creativity, skill, knowledge and
values.

We wish to contribute through our expertise to the


professional excellence of the creative industries in
our country and the continent of Africa.

School of Media and Communication 2010 Calendar


3

Certificate in Media Enterprise (CME)


CERTIFICATE COURSE

T Are you
CERTIFICATE COURSE

he Certificate in Media Enterprise (CME) is a


programme of SMC designed to equip participants
with the entrepreneurial spirit and leadership
ability required to turn a creative idea into a successful
business venture.
ready to
The programme will also help practitioners in the media
industry improve their management skills so that they
can effectively manage the growth of their enterprises. extend your
Programme Structure
CME is designed to run in modules spread out over four
months to provide participants with a critical overview
reach?
of how creative enterprises are run both locally and
globally.

This method gives participants the opportunity to


conduct audits on their newly acquired knowledge, try
them out in their organizations and bring feedback to the
class.

For Whom:
Print and Electronic Media (Editors, Producers, Sub Editors)
Modules
Advertising Agencies (Directors, Account Managers)
Culture, Society & the Media
Corporate Affairs Managers
Film Industry (Producers, Directors) Self Management Skills
Entrepreneurs in the Media and Communication Industry. Professional Ethics
Policies, Taxation and Regulations
Duration: Media Laws in Nigeria
33 days spread across four Months Advanced Language Skills
Effective Corporate Communication
Dates: Leadership Strategies
4 March - 26 June, 2010 (1st run) Marketing and Advertising
4 August - 20 November, 2010 (2nd run)
Creativity and Innovation
Strategies for Growth
Fee: Financial Management and Analysis
N375,0000 (1st run)
Creative Writing
N400,000 (2nd run)
Creative Design and New Media
Testimonial Preparing a Business Plan
The programme has given me the opportunity to acquire the
skills necessary to create an idea, market the product and
strategically position the product and service for optimal MTN COMMUNICATIONS
visibility. It is a course every serious media practitioner should NIGERIA LIMITED
attend.

Funke-Treasure Durodola,
Principal Presenter,
Federal Radio Corporation of Nigeria

School of Media and Communication 2010 Calendar


4

Advanced Writing and Reporting Skills course (A.W.A.RE.S.)


CERTIFICATE COURSE

T How well
CERTIFICATE COURSE

he Advanced Writing and Reporting Skills course


(A.W.A.RE.S.) is a programme that currently enjoys
the financial support of Coca-Cola Nigeria Limited.
The programme focuses not only on improving writing
skills but on proficiency in research and critical and
cognate skills.
do you
Course Objective
The course aims at providing persons who work in the
media or in public relations and similar areas or who
write?
aspire to enter these fields, with the means of enhancing
their writing skills and cognate skills. Important
components involve learning to make adequate use of the
web to present one's work and the improvement of
productivity through greater self management.

For Whom
- Journalists, correspondents and reporters
- Copy writers, creative writers in advertising agencies,
and corporate organizations
- Scriptwriters (in electronic and print media)
- Filmmakers, producers, editors and sub-editors
- Corporate executive and public relations officers
- Those aspiring to improve their writing competence

Duration:
20 days spread out in two and a half months

Dates: Modules
1 February - 24 April, 2010 (1st run)
Advanced Writing
7 May - 10 July, 2010 (Weekend Format)
Narrative and Expository Writing
15 September - 4 November, 2010 (2nd run)
Effective Reporting
Research Skills
Fee:
Writing for the Web
1st run: N150,000 per participant
Page Design
Weekend Format: N200,000 per participant
Law and Professional Ethics
2nd run: N230,000 per participant
Self-Management Skills

Aside the skills and knowledge acquired in writing and


reporting skills, the course gave an insight to planning
and managing time effectively. It was an eye opener for
me and I recommend this course to all writers and
would be writers.

Hadiza Olaosebikan,
Reporter/Presenter
African Independent Television
(Daar Communications Ltd)
School of Media and Communication 2010 Calendar
5

Creative Design and Digital Communication (CDDC)


CERTIFICATE COURSE

T
CERTIFICATE COURSE

he Certificate Course in Creative Design and Digital


Communication encompasses two aspects of
design - creativity and production. The main aim of
this course is to enhance participants' understanding of
How well
the fundamentals of an effective visual communication
project, and optimize their creative skills through the use
of appropriate software for carefully crafted designs, page
does your
compositions and digital products.

The Approach
creative
The course will include hands-on exercises by
participants. It will be complemented by lectures and
interactive sessions, and group/personal coaching
design
sessions. Participants will be expected to complete basic
design projects using desktop publishing software like
CorelDraw, Adobe Photoshop and DreamWeaver.
reveal your
The course is organized in modules arranged into two
segments.
intentions?
For Whom:
- Graphic artists/designers
- Corporate affairs /public relations executives
- Creative directors
- Corporate development analysts
- Brand management officers/executives
- Information/communication officers
- Pre-press officers/executives
- Publication editors
Modules
Duration Design Theory
12 days spread across two months Creativity
Conceptualization
Dates: Ethics in Media and Communication
1 February 26 March, 2010 (1st run) Theory and Practice of Digital Communication
2 September - 28 October, 2010 (2nd run) Design Marketing
Self Management
Course Fee Principles of design
N150,000 per participant Page layout
Use of colours

Testimonial Design Tools


This course has in everyway imaginable awakened my CorelDraw
creativity and launched my design ability. [It has opened up Adobe Photoshop
for me] digital possibilities in the communication world of Adobe DreamWeaver
Design and Print Media.

Atimati Mudiaga Francisco,


Graphic Artist
Chevron Nigeria Limited

School of Media and Communication 2010 Calendar


6

Business and Economic Reporting Course


CERTIFICATE COURSE

T
CERTIFICATE COURSE

he role of the media in fostering good governance A 10 day course


(transparency, accountability, prudence) within a
democratic market-oriented regime has long been organized by School of Media
recognized in the developed world. and Communication (SMC)
In the developing countries, and in Africa particularly, one “...to provide training
key obstacle to the performance of the media in this in business reporting
respect is inadequate training in the requisites of business
and economic reporting. for practicing (and aspiring)
journalists, radio/television reporters,
Journalists need specialized skills to understand the
discourse of corporate governance, financial markets, non-financial and economic
equity management, privatization, and a wide range of corporate executives...”
macro and micro economic issues and business practices.
In one sense, the low capacity of media institutions in
Africa is to blame for the current situation.

To fill this gap, the School of Media and Communication of


the Pan-African University has designed the Business and
Economic Reporting course.

Objectives
- Provide training in business reporting to practicing
(and aspiring) journalists and radio/televisio reporters
- Optimize the competence in business knowledge and
analysis of reporters in Nigeria
- Optimize the technical communicative ability of Modules
reporters in writing and speaking about business General Communication Skills
- Improve the knowledge of reporters about the Business News and Features
business environment in Nigeria, Africa, and globally. Business and Professional Ethics
- Provide segmented, media-specific training in Business indicators and their methods of analysis
business reporting for journalists, radio reporters/ Financial Analysis
television reporters and financial institutions Analysis of Budget
- Enhance capacity to work in teams Investment
Nigeria and the Global Business Environment
For Whom Practicum (Medium-specific for print, radio and tv.)
- Business, economic and financial reporters Group Project (Off-site)
of print media, radio and TV Self-Management for the Business Reporter
- Business and economic analysts of banks,
Stockbrokerage houses, investment firms, insurance
and micro finance companies
Enquiries and Registration

Duration: Doris
10 days 0805 812 7207,
Date: 01-896 7462
30 June - 27 August, 2010
Fee:
Juliet
N180,000 per participant 0802 748 4615

School of Media and Communication 2010 Calendar


7

Screen Writing for Film, Video and Television Course


CERTIFICATE COURSE

T
CERTIFICATE COURSE

he film industry in Nigeria has attracted a lot of


attention in the last two years due to its
phenomenal growth. Latest figures from UNESCO
A workshop to
place Nigeria second in global film production, ahead of “...optimize the
Hollywood but behind Bollywood. The films produced in
Nigeria are low budget films made in video format and skills of
are produced at the rate of about 1,000 a year.
practitioners in
However, Nollywood, as the Nigerian film industry is
called, has received some negative criticism because of
the craft of writing
the poor technical quality of many films and the excessive original scripts...”
focus on such themes as voodoo and witchcraft. Part of
the poor quality of the films is traceable to the
screenplay, with poorly developed stories, weak
storylines, shallow characterisation, and dependence on
over-blown effects. This screen writing course, focusing
on Nollywood, is intended to fill a vacuum and is a direct
response to industry needs.

The inclusion of screenwriting for television is aimed at


broadening the skill sets of participants, leading to
greater versatility on the part of the scriptwriters who are
otherwise dedicated to writing for film and video.
Modules
Objective
To provide training in screenwriting for film, video and An Introduction to Creative Writing for Screenplays
television. It aims above all to optimize the skills of Introduction to the Elements of Story-telling
practitioners in the craft of writing original scripts with Plot Development
coherent dialogue and narrative structure. Character Development
Dialogue
Structure and format Narrative Forms
The course will have the structure of a workshop. Principles of Dramatic Writing
Classroom work will consist of screenings, lectures, peer- Screenplay Structure
reviews, reading assignments, editorial tasks, Screenwriting for Television
workshops, discussions and practical tasks of writing. Scripts and Production Practice
Participants will be expected to review and analyze films Editing the Script
and film scripts. They will also be expected to produce Ethics and Self-Management for Writers
personal work in a retreat for review and treatment.

For Whom
in collaboration with
Practising and aspiring screenwriters.
Duration: Goldsmiths
20 days spread across four months UNIVERSITY OF LONDON

Dates:
Supported By
19 April - 26 June, 2010

Course Fee BRITISH


N100,000 per participant. COUNCIL
School of Media and Communication 2010 Calendar
8

Advanced New Media Design and Production (ANMDP)


CERTIFICATE COURSE

T
CERTIFICATE COURSE

his certificate course seeks to sharpen the creative “...the course equips
skills of participants and optimize their readiness
for state-of-the-art production in the creative participants with in-depth
industries. Through presentation of advanced concepts,
case studies and hands-on projects, the course equips knowledge and skills in
participants with in-depth knowledge and skills in digital
design and production across various industry sectors. In
digital design and production
line with proven previous knowledge, participants are across various industry
expected to specialize in one of three streams.
sectors...”
Prerequisite
This course requires the foundation knowledge offered in
CDDC (see page 5) or equivalent. It also requires a
working knowledge of software tools relevant to the
specific area of interest. Participants may be required to
present a portfolio to demonstrate sufficiency in the skill
level.

Programme Structure
This is 30-day programme spread over five months. There
will be generic modules in the first segment of the
programme consisting of conceptual and broad practical Generic Modules
training. - Theory and practice of communication
- Conceptual perspectives on new media
This will be followed by stream-focused modules in the - New media and principles of design
second segment. - Visual communication and new media
- Advanced web technology, interactive and motion - Sound engineering in the ICT age
graphics online - Production and workflow in print
- Advanced animation, audio and visual special effects and audio-visual media
(VFX and SFX) - Ethics in (New) Media
- Advanced photography and print design

For Whom: Duration:


- Creative directors 30 days spread across five months
- Senior Graphics designers and artists
- Photographers and photo editors Dates:
- Animation artists and producers 14 July - 8 December, 2010
- Film and video producers/directors
- Web content editors/managers Course Fee
- Senior Web designers N550,000 per participant.

“...Specifically, the establishment of the School of Media and Communication is


informed by the aspiration to train professionals in this area of culture who
would uphold the highest intellectual, ethical and professional values...”
9

Leadership and Governance in Media and Communication


CERTIFICATE COURSE

T he certificate in Leadership and Governance in


CERTIFICATE COURSE

Media and Communication (LEGOMECOM) is a


“...The programme aims to
high-value collaborative programme between the assist chief executive officers
School of Media and Communication and overseas
partners in industry and the academy. In concept the and directors to optimize
programme rests on the new paradigm of the knowledge
economy; in this economy, the key factor in economic their leadership skills in the
production is human capital and the possession of skills
and competences.
focus industry area of media
and communication...”
Media has also moved away from the old paradigm; we
are now in the age of the new media . We can no longer
function in the old beaten path of technological
stagnation, low circulation figures, lack of audience
rating procedures, indifferent quality outputs, and
dubious ethics. Since it all stems from poor management
and inadequate governance skills, the best way to tackle
these challenges is from the top. That's what
LEGOMECOM is about.

Objectives
The programme aims to assist chief executive officers
and directors to optimize their leadership skills in the
focus industry area of media and communication;
enhance their grasp of strategy; maximize their
Modules
command of innovations and trends in the field, and
assist them in the development of their visions and plans - Leadership strategies and styles
to build equity and portfolios, and over all brand - Communication in organizations
performance.
- Brand equity management and communication
Programme Structure - Corporate governance and Ethics
Two important components of this course are (a) our - Financial management tools and packages
experts will spend consulting time (3 days) with you and - Business intelligence in the communications Industry
your staffers in critical needs areas; (b) you will also spend
a week-long training, observational and consulting time - Public policy and media
with our partners in media establishments and - Innovations in media and communication
institutions in the UK. Core travel expenses are included
in the cost.

For Whom
Chief Executive Officers and board level directors
Enquiries and Registration

Duration: Doris
25 days spread across four months 0805 812 7207,
01-896 7462
Dates:
16 July - 11 December, 2010 Juliet
0802 748 4615
Course Fee
N1.5 million per participant.
10

Certificate Course in Broadcasting (CCB)


CERTIFICATE COURSE

T
CERTIFICATE COURSE

he Nigerian Broadcasting Commission (NBC), and “...the quality of content on


the Nigerian Communications Commission by
increasing the allocation of FM frequency bands to radio and television stations
interested operators, or awarding operating licenses for
private television have encouraged the proliferation of in Nigeria fluctuates from the
FM radio stations and free-to-air television broadcasting
across the country. While this has allowed listeners and
“acceptable” to the “
viewers to have a variety of content, which is, in theory, a particularly bad...”
good thing for a pluralistic society like Nigeria, the
proliferation of stations has created a fresh set of
challenges.

With several stations available but only a finite number of


broadcasters with the requisite presentation/news
production/programme production skills, not to mention
the dearth of good studio managers, the quality of
content on radio and television stations in Nigeria
fluctuates from the “acceptable” to the “particularly
bad”. This situation can only be remedied by training.
Investment in transmitting and studio equipment must
be matched with commensurate human capital
investment in the form of training and education of
broadcasters, producers, content developers, and studio
managers. The SMC Certificate in Broadcasting aims to
fulfil this critical need in the media industry.
Generic Modules
- Presentation skills in audio and visual media
Programme Structure
- Interview techniques in audio-visual media
This is a 20-day modular programme spread over three
- Audience analysis and broadcast practice
months. Such a format enables participants to put their
- New media: convergence principles & practices
newly acquired skills and competences into immediate
- Production in broadcast media
practice. Generic broadcast modules will be followed by
- Programming and scheduling in the ICT age
more practice-focused training in three streams, viz:
- Broadcast news and features writing
- Television
- Media enterprise
- Radio
- Marketing and sales today
- Internet
- Media ethics
- Concepts of media and communication
For Whom:
Radio and television presenters; radio/TV producers
Studio managers; content producers
Media marketers; online editors and managers
Enquiries and Registration
Duration:
Doris
20 days spread across three months
0805 812 7207,
Dates: 01-896 7462
19 April - 20 August, 2010
Juliet
Course Fee 0802 748 4615
N400,000 per participant.
11

Journalism and New Media


CERTIFICATE COURSE
(Weekend Only)

J
CERTIFICATE COURSE

ournalism as we know it is undergoing rapid “...this new knowledge has


transformation. Rigid boundaries between media are
crumbling, giving way to flexible, converging, to be built on solid
interactive practices across the board. No doubt technology
is at the heart of the changes. But from the professional unchanging principles of
point of view the challenges thrown up go beyond technical
matters. The new journalist is a new type of professional:
journalism: an eye for news,
multi-skilled, multi-tasking and savvy in the context of the a critical, inquiring and
knowledge economy. But this new knowledge has to be built
on solid unchanging principles of journalism: an eye for investigative mind,
news, a critical, inquiring and investigative mind,
communicative audience-focused competence, ethics and communicative audience-
social responsibility. This certificate course addresses these
issues and sundry others using an innovative approach.
focused competence,
ethics and social
Objective
- To provide foundational professional education in responsibility...”
journalism
- To inculcate the creative art and technical craft of
journalism
- To impart scientific principles and methods in
journalism
- Impart skills and competencies in best practices in the
new journalism

Programme Structure
This course particularly targets young professionals with no
satisfactory previous journalism training acceptable to the
NUJ, or those who are aiming to enter the profession. The
course is structured in a way that allows professionals to
combine work and training easily. Personal contact days are
reserved strictly for weekends, and the course relies Modules
considerably on project work and exercises, using new - Introduction to theories of media
media platforms for delivery. Streaming is minimal however, and communication
since the expected outcome is across-the-board - Principles and practices of convergence
competence in best practice of news media. - Elements of news reporting and writing
- Sub-editing and presentation skills
For Whom - Interviewing and profiling
- Professional journalists in all media - Investigative journalism
- All those who want to join the journalistic profession - Specialization in news reporting
(Beat reporting)
- Reporting and writing for radio,
tv and internet
Duration: - News bulletin production for radio,
20 days spread across four months tv and internet
- Features writing and production in print,
Dates: radio and TV
19 April - 7 August, 2010 - Newsroom management in a digital world
- Media law and ethics
Course Fee
N220,000 per participant.
12

Sharpening Advertising Creative Skills Workshop


WORKSHOP

I
WORKSHOP

t is an open secret in the advertising industry that no A four day workshop


Nigerian agency has ever won a major international
award for creativity. The CLIO, the CANNES, AD AGE, organized by SMC “ ...to
etc have continuously eluded us. Among the creative
industries, advertising is unique in our country in this ensure that our creative
respect. Is the attitude of the client enough to explain
this? Is business ownership structure sufficient to
directors, our visualizers
account for it? How can this unfortunate situation be and copy writers are truly
rectified? What can we do to ensure that our creative
directors, our visualizers and copy writers are truly creative in an international
creative in an international sense and can compete with
the best in the world on a regular basis? sense and can compete with the
This is the challenge that this workshop addresses in a
best in the world ....”
practical way.

The workshop will also provide participants with a rare


opportunity to study the management of creative skills as
well as provide a forum for exploring ethical issues in
creative advertising.

Objective
There is one core objective of this workshop, namely: to
sharpen the creative skills of middle to senior level
copywriters, visualizers and other creative artistes,
including radio/TV production executives, so that their
performance could be comparable to that of their
counterparts in Europe and America who win Course Content
international creative awards.
What is creativity in advertising
For whom
Art directors The role of creative strategy in advertising
Client service directors
Marketing directors Self-management for creative talents
Directors in PR organizations and departments
Middle to senior copywriters, visualizers and “How I do it” live experience and
graphic artists Discourse
Radio/TV/film producers
Middle to senior brand/product/marketing Creating a great tv commercial
managers
Client service managers and executives Producing a great tv commercial
Duration:
Critique of 2008 LAIF print ads
4 days
Critique of CANNES 2008 print ads
Dates:
5 - 8 July, 2010 (1st run) Creating the great print ad
8 - 11 November, 2010 (2nd run) (press or outdoor)
Course Fee
N185,000 per participant. Media ethics

School of Media and Communication 2010 Calendar


13

Creativity in Business Writing


WORKSHOP

B
WORKSHOP

usiness writing does not have to be boring, A Four day workshop


obsessed with formats, or stiff in style. On the
contrary it can be creative in its unique way. With organized by SMC to address
the new information and communication technologies,
business writing has become even more interesting. In “...the twin concern of
addition to acquiring the necessary ICT skills, a little
linguistic imagination should make business writing more
making business writing more
than a routine chore. exciting and more conformed
Imagination cannot be taught; using it in context to the new media of
however requires development and training. On the
other hand, the internet, emails and various software information and
have radically transformed the way business writing and
communication are conducted.
communication...”

This workshop addresses practically the twin concern of


making business writing more exciting and more
conformed to the new media of information and
communication.

Objectives
The main objectives of this workshop are to:
- enhance participants' skill in business writing and
communication
- improve participants' application of new information
technologies to the processes of business writing and
communication
- sharpen participants' knowledge and use of current
available tools in business writing
- increase the research skills of participants in the
content areas of business writing Modules
Basic business formats: memos, letters,
For Whom
and minutes offline and online
Administrative and personnel managers, company
executives/secretaries, executive assistants to CEOs,
Writing and reading business proposals
business development executives/managers, customer
and contracts
service executives, client service executives.
Business research: using available tools
Duration:
4 days Language skills in business writing

Dates: New technologies in office communications


24 - 27 May, 2010 (1st run) and operations
30 November - 3 December, 2010 (2nd run)
Ethics and Etiquette in business communication
Fee:
N150,000 per participant

School of Media and Communication 2010 Calendar


14

Speech Writing Workshop


WORKSHOP
WORKSHOP

Overview A five day workshop organized


It is obvious that making speeches is one of the most
common but undervalued activities of chief executive
officers, both in the private and public sectors. CEOs
by SMC to “..instruct participants
make speeches at AGMs, at board meetings, at company
events, at dinners, and many times at invitations from in the art and science of speech
outside.
and speech writing...”
Frequently, these speeches are focused on the company
or organization or institution. At other times, the subject
matter is anything from social to political issues. For
politicians, the occasions for making speeches are even
more, and frequently, more momentous.

Many speeches are usually written, others are


impromptu. While the quality of delivery is no doubt
central to the effectiveness of the speech, in most cases,
because these senior officials have little time to prepare
speeches themselves, they rely more on subordinate
officers to draft such speeches.

As in a recent case where a Minister was seriously


embarrassed by the poor quality of the draft, it is clear
that more than the ability to put sentences together is
required for a speech to be worth listening to.

Objectives
- To instruct participants in the art and science of Modules
speech and speech writing - Rhetoric: principles and practice
- To optimize the skills of participants in the craft of - Speech writing and speech making
speech writing - Types of speech
- To inculcate moral and ethical values in the - The structure and components of a speech
composition of speech - Rhetorical techniques in speech composition
- To impart the fundamentals of rhetoric-in-context - Language and Style in speech composition
- To impart best practice in the composition of speech - Truth, Ethics and Morality in speech writing
from the stylistic point of view and speech making
- Self-Management

For whom
- Presidential assistants Duration:
- Personal assistants to governors 5 days
- Ministerial assistants
- Executive assistants to ceos of major corporations Dates:
- Corporate affairs/communication managers 17 - 21 May, 2010
- Senior managers Fee:
- Public/media relations managers N180,000 per participant
- Executive directors

School of Media and Communication 2010 Calendar


15

Film Production Workshop


WORKSHOP

T
WORKSHOP

he film production Programme Schedule


workshop is for Day 1
people who want to - Introduction to photography
start producing projects - Image composition in photography
with the new exciting - Basics of Lighting for photography
digital video technology.
This is hands-on course Day 2
that will help them - History of motion picture
re c o g n i ze te r m s a n d - Relationship between the still, cine and video cameras
concepts associated with digital video production and - Animation - the Zoetrope
become familiar with the tools and techniques used in this
medium of movie production. Though targeted at beginners, Day 3
those that have had encounters with this medium of movie - Producing a story materials
production are set to gain immensely as team of experts in - The Director's Responsibility
film and video production, scholars and critics form the pool - The cameraman / camera angles and behind the scene crews
of instructors in the 5 day work shop. - Micro phones and sound recording
- Lighting and illuminating subjects and objects
This movie production workshop experience offers aspiring
filmmakers a chance to put their own vision on audio-visual Day 4
media. Participants will learn movie production starting with - Components for telling a story
still photography to silent filmmaking and then on to feature - Shooting the silent film
productions. The workshop will comprise individual and - Shooting a documentary film
group tasks. - Lighting a documentary film
- Sound in a documentary film- natural sound, music and VOs
Duration: 5 days
Day 5
Date: 5 - 9 July, 2010 - Shooting a feature movie
- Scene by scene framing
Fee: N150,000 per participant - Working with actors

Video Movie Editing Workshop


WORKSHOP
Programme Schedule
Day One
- Introduction to editing (linear and non-linear)
- Composing photographic images to a story
- Preparing an EDL
- Knowing the editing machine and the software
- Understanding timeline and various storage media
devices
In this 3 day workshop participants would learn to perform
basic editing functions such as: edit in the timeline, trim, set
markers, capture video and audio, apply transitions and Day Two
import/export media files. This course is designed for those - Digitising a story or a storage medium
who want to learn to edit professional quality video using - Sound and picture split editing
Avid Express on Mac. - Character generation and credits
- Scene transitions- dissolve, cut fade in and fade out
Duration: 3 days
- Special EFX
Date: To be confirmed
Day Three
Fee: To be confirmed - Editing a story -task
16

Optimizing Corporate Communication Skills


SEMINAR

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he aim of the programme is to sharpen the skills of A Five day seminar organized by
corporate communication experts in both their
major functional areas and other seemingly less SMC to “...equip participants with
important but necessary activities they are involved in. the ability to be creative in their
The sessions will fill gaps observed from:
• Dearth of functional reports thinking and communicate such
• Improper delivery and presentation methods thoughts effectively through
• Managing relationships wrongly that ostensibly leads
to brand erosion writing, reporting and
presentations....”
Objectives:
• To equip participants with the ability to be creative in
their thinking and communicate such thoughts
effectively through writing, reporting and
presentations.
• To expound the positions of the different stakeholders
in participants' organizations and determine the
different strategies of communication.
• To learn how to carry out research in communication,
and apply and use the best methods for planning and
programming.
• To articulate the various mechanisms and control of Expected Outcome
both the internal and external stakeholders. At the end of the programme, participants will
• In crises period, to learn how to manage issues, be able to:
communicate clearly to stakeholders and protect the • Carry out research on events, activities,
organizations' reputation. etc and use the results and inference to
• To emphasize the need to improve oneself through enhance the brand
effective goal setting, time management and • Write reports, articles, speeches, press
enhanced interpersonal communication skills. releases etc.
Learn to set a work-life balance targets. • Develop skills to make presentations and
keep audiences alert and focused.
For Whom • Determine all the stakeholders in their
- Corporate affairs managers, advertisers organizations and set key strategic
and public relations practitioners. approaches in communicating issues to
- General/operations managers. them effectively.
- External/internal communicators, • Work out ways of managing the internal
business development managers, public for desired outcome.
customer service executives. • In crises, manage the parties involved
and communicate fact without being
Duration: manipulative of evasive.
5 days • Determine the best CSR strategy that will
make business sense and contribute to
Dates: growth and development of organizations.
10 - 14 May, 2010 • Act more effectively in the use of their
23 - 27 November, 2010 time and develop better interpersonal
skills.
• Be more ethical in handling all the
Course Fee stakeholders
N165,000 per participant.

School of Media and Communication 2010 Calendar


17

Communication Skills in Conflict Management


SEMINAR

C
SEMINAR

onflicts appear to be endemic to the human


condition. The nature and variety of conflicts are
virtually innumerable, and their contexts
When conflict
unpredictable. In the Nigerian and African situation,
sources of wealth have emerged as major arenas of
conflict. A prime example is the oil industry. This being so,
occurs, the first
the human challenge is to turn its negative value into a
creative potential for growth and enhanced relationship casualty is
between peoples, institutions, and entities. For major
players in business and politics, there is an even more
immediate task: to manage the conflict and prevent its
communication
eruption into carnage and catastrophe.

This seminar addresses the critical role of communication


in the management of conflict.

When conflict occurs, the first casualty is communication;


when conflict grows communication is impossible. To
manage or prevent conflict therefore, the major key is
communication.
Content
Objectives
- To enhance participants' knowledge of the critical • Differences leading to conflict
role of communication in conflict Management • Typical contexts of conflict
• Major causes of conflicts
- To optimize the conflict management skills of • Focus on conflict in the oil industry:
participants causes and contexts
- To develop strategic approaches to communication in • Human personality and the function of IQ
conflict situations and EQ in shaping conflict
• Door to negotiation:
- To understand contextual elements in conflict tools in understanding the opposition
management • Integrative negotiation:
For Whom establishing trust and leadership
- Directors and CEOs of business firms • The role of communication in
- Directors and CEOs of the oil industry conflict negotiation
- Senior party officials • The tools of communication in negotiation
- Labour chiefs • Game play on conflict and communication
- Senior government officials

Duration: Enquiries and Registration


3 days
Doris
Dates: 0805 812 7207,
21 - 23 June, 2010 01-896 7462

Course Fee Juliet


N105,000 per participant. 0802 748 4615

School of Media and Communication 2010 Calendar


18

Creative Presentation and Public Speaking


SEMINAR

M
SEMINAR

aking presentations is usually a herculean task A Five day seminar organized by


for many people. Reactions to the prospect of
making a presentation could range from sheer SMC to “...help participants
fear through anxiety attacks to even a partial loss of voice. acquire proficiency in presentation
Regardless of the cost, some people prefer to avoid
presentations completely rather than face up to what they and public speaking skills...”
see as a daunting challenge. The Creative Presentation
and Public Speaking seminar is aimed precisely at
overcoming such challenges. This 5 day seminar will help
participants acquire proficiency in presentation and
public speaking skills. They will develop skills in the
analysis, planning, researching and writing of
presentations. They will also learn to make a variety of
presentations including briefs, speeches of introduction
and pitches to clients.

Objectives:
- To become skilled at developing ideas
- To learn to convert creative thinking into writing for
the audience
- To know how to use language techniques to ensure
key messages are understood
- To learn how to plan and structure presentations for
maximum impact
- To learn self development in areas of:
- Nerve control and dealing with fears
Modules
- Comportment
Introduction to presentation
- Building confidence
Mastering the speaking skills
- Persuasive vocal style
Developing your presentation
- Use of body language to build rapport
Practice sessions, Presentations
- To know how to research and relate audience profile
and evaluation, feedback.
to delivery style
- To acquire tools needed for presentation and to
Duration:
develop a persuasive and impressive speaking style
5 days
For whom:
Dates:
Executives and managers who make presentations but are
7 - 11 November
willing to improve their confidence and delivery skills. It is
and 30 November - 4 December, 2010
also recommended for experienced presenters who
would like to fine-tune their style and add more clout and Course Fee
conviction to their presentations. N165,500 per participant.

“...The vision of the School is to be internationally recognized as a prestigious


institution offering high quality education in communication and media...”

School of Media and Communication 2010 Calendar


19

Operational Business Strategies for Media Effectiveness


SEMINAR

T
SEMINAR

he dwindling fortunes of today's media and This workshop is open to media


marketing communication companies occasioned
by massive cuts in ad spend and poor copy sales and marketing communication
bring to fore the exigencies to creatively explore time- practitioners to update business
tested strategies in order to expand their revenue base
and take the business to higher level of success. The print, platforms that will sharpen
electronic, outdoor and the new media, as a matter of their competitive edge...
survival, must harness all available revenue centers, if
they must stay relevant, independent and remain a true
watchdog of the society.

Yesterday's strategies and revenue-driven platforms are


now inadequate and require constant re-valuation,
repositioning and redirection, if any media/marketing
communication company worth its salt can survive in an
aggressively competitive industry. This workshop will
open to media and marketing communication
practitioners up-to-date business platforms that will
sharpen their competitive edge, strengthen existing
revenue centers and increase their chances for
sustainable growth as going concerns. It will feature
several case sessions in which booming enterprises will
share their success stories.
For Whom
Objectives - Media CEOs /directors /managers
Explore the business of content development and - Advertising agencies (media heads)
marketing as a profitable venture for electronic media. - Media business development
managers
Expose participants to trends, innovations, technologies, - Advert managers
legislation, marketing and the strategic place of outdoor - Special projects /supplement managers
media. in print and electronic media
- Public relations practitioners
Equip participants with the techniques of running an - Media entrepreneurs
effective advert department as well as mirror some of the - Brand/marketing managers
inadequacies of conventional canvassing approaches and - Corporate affairs managers
explore new ways for reaching today's sophisticated - Outdoor advertising regulators and managers
advertisers.

Take participants through the rudiments of media Duration:


ratings/buying and present effective mix of rating 3 days
elements that will guarantee optimal exposure of clients'
brands, thus achieving result-oriented campaigns. Date:
15 - 17 February, 2010
Provide in-depth understanding of the basis, criteria and
business of sponsorship and collaboration as an essential Course Fee
revenue center for driving media projects/events. N90,000 per participant.

School of Media and Communication 2010 Calendar


20

Communication in Business Negotiations


SEMINAR

N
SEMINAR

egotiation is defined as the process by which A three day seminar organized by


parties to a dispute, a transaction, or an object
of mutual interest, interact in order to reach SMC to “...provide participants
accord. While negotiations occur in virtually all human with the communicative tools to
communicative contexts, in the world of business, where
they are a daily occurrence, their importance is ensure a win-win situation in
inestimable. their business negotiations....”
Whatever the psychological, socio-political or economic
factors at play in negotiations, the invariable element on
which their success or failure depends is communication.
To negotiate is to communicate.

The purpose of this seminar is to address this element


and provide participants with the communicative tools to
ensure a win-win situation in their business negotiations.

Objectives Outcomes
- To examine all the factors necessary in business At the end of the seminar, participants will
negotiations come away with
- To impart communication skills in business - enhanced negotiation skills
negotiations - enhanced communication skills in
- To inculcate the values necessary for a win-win business negotiations
business negotiation - tools and techniques in establishing a
- To learn the art of establishing and carrying through a negotiation game plan
game plan in business negotiations - research skills required for successful
- To explore the different strategies in business business negotiations
negotiations and the communicative factors - the knowledge required to pursue
involved in them successful negotiations
- To learn and cultivate successful negotiation styles
through details and techniques of communication Duration:
3 days
For Whom
- Directors of financial administration Dates:
- General/senior managers of corporate organizations 1 - 3 March, 2010
- CEOs of medium level enterprises
- Marketing/relationship managers Course Fee
- Procurement/logistics managers N105,000 per participant.

“...The primary goal of the School of Media and Communication is the


formation of media and communication professionals, to enable them pursue
their calling to the service of human cultures...”

School of Media and Communication 2010 Calendar


21

Ethics and Professionalism in the Media Industry


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SEMINAR

he word is out: we can no longer continue media “...the true media professional
practice the same old way, putting the honorable
calling in such bad light among professional peers. is by definition an ethical
Leading news media firms globally are focusing more and worker be they in the news or
more on ethics, not just as a by word or an add-on to
other more important aspects of media practice, but as entertainment media or in
central to holistic professional performance. corporate communication...”
Some of the topmost media houses have ethics editors
and consultants to ensure compliance with standard
practice and professional codes of conduct. Simply put,
the true media professional is by definition an ethical
worker be they in the news or entertainment media or in
corporate communication. Where do we stand on the
matter in Nigeria, in Africa? How do we ensure best
practice?

This three-day seminar targets middle to senior


practitioners in all media houses in Nigeria and Africa,
including associations and councils, training institutions
and regulatory agencies.

The following are some of the issues addressed:


- Ethics as optimal professionalism in the media For Whom
industry - Editors, associate editors, managing editors,
- Criteria of ethical decision-making and judgment - Creative directors, client service directors
- Norms and principles of professional ethics in the - Government regulators
media
- Truth, objectivity, fairness and balance in news Duration:
production 3 days
- Trust and responsibility of media workers to all
stakeholders Dates:
- Privacy, decency and taste in news and entertainment 7 - 9 October, 2010
media
- Examining the codes of conduct of NUJ, Guild of Course Fee
Editors, AAAN, APCON, BON, ITPAN, etc. N100,000 per participant.

It is expected that the level and high standard of the School of Media
and Communication will influence positively all other faculties of its
nature across the country and the African continent.

School of Media and Communication 2010 Calendar


22

Re-skilling Competence in Communication (Speaking and Writing)


SEMINAR

T
SEMINAR

wo of the most basic but also most important “...This five-day workshop is
communication skills are those of speaking
and writing. Perhaps because they are so
aimed at those who seriously wish
fundamental, we take it for granted that we are to improve their speaking and
competent in them. The truth is that most people's writing skills in a short time,
communicative competence is at the level they were
when they first left school. using some of the latest technology
to assist them...”
But at the important level of professional work , as
well as in business and social interactions, we find
ourselves really short of the required standard,
especially when we hear more competent speakers
and writers perform. But skills can be improved, in
fact they need continuous improvement.

This five-day workshop is aimed at those who


seriously wish to improve their speaking and writing
skills in a short time, using some of the latest
technology to assist them.

Some key learning points are:


- Fundamental elements in communicative
competence
- Thinking skills for communicative effectiveness
- Some ICT tools in improving speaking ability
Duration:
- Practical techniques for improving writing skills
5 days
- Body and other languages of communication
(Kinesics, Proxemics & Paralanguages) Dates:
29 June - 3 July, 2010
For Whom
Management personnel, public relations officers, Course Fee
personal assistants, protocol officers, N120,000 per participant.
front desk executives

“... the School of Media and Communication programmes will prepare students
for careers in the creative industries, in business generally, and in various public
and private domains...”

School of Media and Communication 2010 Calendar


23

Entertainment Marketing
SEMINAR

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SEMINAR

he advent of cable and private television, and the “...The upsurge of the fashion
rapid development of the home movie industry
have re-defined the entertainment industry in industry and the growth of the
Nigeria. The upsurge of the fashion industry and the event management industry have
growth of the event management industry have also
added new dimensions to the entertainment business in also added new dimensions to the
Nigeria. Many of the players in these emerging markets entertainment business in
are new and are driven by the technical aspects of the
business. Nigeria...”

Marketing of these services is a new challenge that these


companies are facing. The developments in marketing
communication arising from technology convergence
and the emergence of new media products in Nigeria,
such as home video, have changed the face of marketing.

Objectives
- To provide participants with a framework for
understanding key marketing issues facing
organizations in the entertainment industry.
- To understand the basis for the formulation of
marketing strategies for firms competing for
consumers' discretionary spending.
- To examine issues that cut across all types of
entertainment marketing, including promotion.
- To network with the players in the industry
Modules
- The Marketing Concept
For Whom:
and its application to the
- Producers of movies Entertainment Industry
- Television content providers - Understanding customer needs
- TV and radio producers - Marketing Strategy Development
- Chief marketing officers of - Product development and Packaging
television and radio stations - Advertising and Promoting
- Sports marketers Entertainment products/services
- Event managers - Sponsorship and how to get it
- Fashion designers and promoters - Developing a winning Marketing Plan
- Pageant organizers - Self-Management
- Ethics in Entertainment Marketing
- Movie theatre operators.
- Theme park managers and promoters
Enquiries and Registration

Duration: Doris
5 days
0805 812 7207,
01-896 7462
Dates:
6 - 10 December, 2010
Juliet
Course Fee 0802 748 4615
N150,000 per participant.

School of Media and Communication 2010 Calendar


24

Managing Creative Talent


SEMINAR

T
SEMINAR

alent abounds in Nigeria, but harnessing talent is a


major challenge. Lack of the necessary skills in
managing talent can waste it or destroy it.
Entrusting talents to unskilled hands is like casting pearls
before swine.

Artistes need managers to handle their non-creative and


more routine management issues while they focus on
core creative activities. But letting go is not easy.

Still, more and more Nigerians are learning and imbibing


the doctrine of professionalism in every area of
productive life. The creative industries cannot be left out.

This workshop addresses these issues in a practical way.

Objectives
- Inculcate professional managerial principles
in the handling of creative talents
- Impart various specific skills in talent management
- Emphasize the ethical dimension
of talent management
- Provide expert knowledge of the
psychology of talented persons

For Whom:
- Sports, musical, artistic and cinematic personalities
- Managers of musicians, actors, artists and designers,
celebrities, sports people
- Producers of music, movies, fashion goods,
art works, events, shows
- Client service executives
- PR executives
- Perception managers and directors
Content/Modules:
- Discovering gifts and talents in people
Duration: (young and mature)
5 days - The psychology of gifted and talented
persons
Dates: - Financial management of creative talent
23 - 27 November, 2010 - Social management of creative talent
- Brand management and legal issues
Course Fee - Ethics and self-management for the talent
N150,000 per participant. manager

School of Media and Communication 2010 Calendar


25

Rethinking Community Relations Strategies in the Niger Delta


SEMINAR

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he agitation and warfare waged by militants and “...The main aim of this seminar
communities in the Niger Delta region of Nigeria is
now widely acknowledged as one of the key is to generate the ideas and
challenges facing both the government and the
corporate organizations with investments and modalities that could shape a new
operational presence in the region. The regular deaths,
acts of vandalism and kidnappings and the disruptions of
thinking in communications and
business operations have created a climate of siege community relations...”
which is highly unfavourable for business. While the
government has the responsibility to address the
constitutional, political and other juridical aspects of the
conflict, corporate organizations face a critical need to
rethink the strategies by which they communicate and
relate with the local communities in which they operate.

Objectives
The main aim of this seminar is to generate the ideas and
modalities that could shape a new thinking in
communications and community relations by companies
operating in the Niger Delta region and elsewhere in
Nigeria.

Other objectives include:


- To discuss how companies may best function as
corporate citizens of the communities in which they
operate.
- To analyze and highlight community relations as an Modules
important communicative strategy in corporate - Understanding community relations: some
operations strategic issues.
- To train and re-skill corporate executives and - The role of communication in community
community relations personnel on the changing relations.
contexts and practice of community relations. - Culture and cultural competence in
community relations.
For Whom - Rethinking corporate social responsibility
Company executives, directors of NDDC, special advisers in volatile communities.
to governments, community relations personnel, local - Communication and skills of negotiation in
government chairmen/counselors, community and conflict situations.
opinion leaders, heads of community-based - Practical steps in building good faith and
organizations, youth leaders, heads of women groups, trust relationship with the host community.
peace activists and media practitioners
Duration:
Enquiries and Registration
3 days
Doris
Dates:
12 - 14 July, 2010 0805 812 7207,
01-896 7462
Course Fee
N150,000 per participant. Juliet
0802 748 4615

School of Media and Communication 2010 Calendar


26

Communication Skills and Forensic Techniques for Lawyers


SEMINAR SERIES

P
SEMINAR SERIES

erhaps no professional group depends on the “...The main aim of this


power of persuasive communication for their
success as much as legal practitioners do. As they seminar is to train legal
write, speak and function professionally, lawyers often
recognize that it is never enough to merely communicate practitioners on the critical
a message to someone; but that to succeed, the message
must have galactic impact on those who receive it. To forensic skills required to
communicate effectively, the legal practitioner must
constantly learn the skills and art of professional improve the quality of their
communication.
written and spoken
Objective:
The main aim of this seminar is to train legal practitioners advocacy...”
on the critical forensic skills required to improve the
quality of their written and spoken advocacy.

Other objectives are:


- To highlight the importance of excellent
communication skills to legal work.
- To re-skill participants on the elements and techniques
of argument and debate
- To train legal professionals on the art of effective
professional writing

Target Participants:
- Legal practitioners
- Lawyers in ministries of justice
- EFCC operatives
- ICPC operatives
- Company secretaries
- Law school students Modules include:
- The art and artifice of forensic oratory
Fee: - Language, drama and surprise in courtroom
N120, 0000 (For Legal Practitioners) communication
N45, 0000 (For Law School Students). - Elements of effective argumentation
- Pitfalls to avoid in legal communication
Duration: - The power of analogy in written legal
3 days communication
- Practical techniques for effective advocacy
Dates:
12 - 14 July, 2010

“...We (the School of Media and Communication) wish to contribute through


our expertise to the professional excellence of the creative industries
in our country and the continent of Africa...”

School of Media and Communication 2010 Calendar


27

Film and Television Seminar series


SEMINAR SERIES
SEMINAR SERIES

Objectives of the series “...These seminars of the film


These seminars of the film production series aim to
present participants with various creative methods,
production series aim to present
within the different film production processes, that will participants with various creative
enhance their talents and capacities for the industry.
Among the many avenues for carrying this out, the methods, within the different film
seminars will attempt to expose participants to modern production processes...”
trends and new ways of thinking in the global film
industry, particularly those that are widely expected to
provide the future for film production.

Relevant issues such as methods for award-winning


script-writing, new technologies for digital production
and best-of-class tools for editing and post-production
will be covered to further inform and educate
participants. Professionalism and the ethical dimensions
of film making are key elements behind every successful
film, and will be duly analyzed at various stages within the
series.

The seminars will be facilitated by seasoned industry


practitioners both within and outside the country who,
from their wealth of experience, will deliver topics from
different areas of the film making and production
process.

Themes to be covered in the Series


Duration for each seminar:
- Historical analyses of the development of the film
2 days
post-production process
- The role of technology in today's film industry
Dates:
- The art of effective scriptwriting
To be confirmed
- Issues of professionalism
- The woman's role in the film making process Course Fee
- The role of film in nation building N100,000 per participant per seminar.
- Marketing or distribution for breaking
into global markets

For Whom
- Programme directors/analysts Enquiries and Registration
- Operations managers
- Film producers and directors Doris
- Actors/actresses 0805 812 7207,
- Upcoming filmmakers 01-896 7462
- Video editors, scriptwriters, movie critics and
enthusiasts Juliet
- Those who are passionate about quality in film
0802 748 4615
and television production

School of Media and Communication 2010 Calendar


28

New media and the knowledge economy in Africa


CONFERENCE

T he concept of the knowledge economy is more


than that of an economy based on knowledge. It
even goes beyond the notion of the (economic)
management of knowledge and knowledge
production in culture and society. The conceptual shift
Conference Sub-themes:
a) Theoretical and Conceptual Issues on new media
and knowledge economy
- Definitions
- theories
resides in the re-evaluation of production value away - methodologies
from the traditional combination of raw materials- - research paradigms and traditions
machinery-capital, and towards greater emphasis on
human capital, its development and its contribution to b)Culture and the (Re)Production of Knowledge
the value chain. For us in the cultural industries, the in Africa
commanding role that ICT plays in the value chain - Endogenous/Indigenous knowledge systems
demands that we focus on new media as the platform - New media and archiving of cultural knowledge
of the knowledge economy. In real times, media are - Cultural Interfaces and dissonances in knowledge
not merely channels of communication, not mere production
tools, but prime assets in the (re)production of - Knowledge production in central and peripheral
knowledge. Thus they raise questions of skill-sets, societies
competence even of skilled producers and the future
direction of African economies and polities. c) Citizen Empowerment and new media
- E-Governance and democracy: framework for social
Against this background, this conference will address and economic empowerment
the place of new media and ICT in general in the - Political and Public communications and the new
production and reproduction of knowledge in Africa. media
- How well are the universities and training institutions - New media and Public policy in Africa
in Africa leveraging on the new media in knowledge - Social media, social enterprises and social critiques
production? in the new media
- What is the state of library and information systems in - ICT and Professionalism in public service delivery
our institutions in this regard?
- What are the policy options being pursued or d) Business and economic philosophies and practices
implementation strategies adopted by national - Market economies and moral economies in the new
governments to push forward the empowerment of media age
citizens through the new media platforms? - Marketing communications and the new media
- How do the new media advance democracy in Africa? - Business and financial intelligence in new media
- What impacts do the new media have on industrial - Research and Development in the ICT age
production, service delivery and workflow practices? - Intellectual property issues in the new media

It is expected that at the 2010 conference, the e) Tools and Technologies:


publication of select papers from the 2009 conference Educational networks, virtual universities
(Journalism and New Media Technologies in Africa) - Infrastructure of knowledge production:
will be launched. In 2010 the sub-themes have been research and the new media
organized along the lines below. The themes are - Education and e-competence :
provided only as suggestions. Scholars, industry preparing employable youths
experts and practitioners, policy makers and others - Library and information services in Africa today
who wish to organize special panels along themes - On virtual universities in Africa
other than those below should make proposals to the
organizers. Venue: Pan-African University, Ajah Campus
Date: August 2010

FURTHER INFORMATION

Añulika Agina (aagina@smc.edu.ng) Telephone: 01-4616170-2; 2711617-20


Tayo Akinyede (takinyede@smc.edu.ng) Email: info@smc.edu.ng
Ijeoma Nwezeh (inwezeh@smc.edu.ng) Website: www.smc.edu.ng
School of Media and Communication (SMC)

MSc
Programmes MSc (full-time)
in Media and
Communication
MSc (part-time)

Entry First degree in a relevant discipline ( minimum of second class lower division ) Candidates with a
Requirements Higher National Diploma or equivalent and who have an additional appropriate qualification may
also apply.

1 year post-graduation work Three years post-graduation work


experience. experience preferably in a media and
communication position.

12 months 24 months
Duration (2 semesters and 3 months internship) (4 semesters and 3 months internship)

Full-time Part-time
Format
Monday - Friday Friday: 4.00pm - 8.00pm
Saturday: 9.00am - 2.00pm

Application 1 March - 11 June ,2010 18 January - 21 May, 2010

Entrance Aptitude test ONLINE nationwide


Exam Candidates with satisfactory scores in the GRE or GMAT need not take the aptitude test.

Exam Date From 5 April - 25 June, 2010 From 15 February - 31 May, 2010

Oral interview Any Wednesday, Thursday or Friday Any Wednesday, Thursday or Friday
from 21 April to 9 July, 2010. from 24 March to 4 June, 2010.

Start Date 9 August, 2010 30 July, 2010

For further information on the programme, please visit our website by following the link www.smc.edu.ng/masters
You can make your application by following the link www.smc.edu.ng/apply to fill the form online.

Further Enquiries
The Admissions officer
Ndidi ( 0702 933 3630)
School of Media and Communication (SMC),
Pan-African University, 2, Ahmed Onibudo Street, Victoria Island, Lagos.
Telephone: 01-4616170-2; 2711617-20 ext 2048; Email: info@smc.edu.ng
Facilities at the School of Media and Communication

L ocated at Victoria Island, in the heart of the


Lagos business district, learning is conducted
in classrooms and syndicate rooms equipped
with multimedia and internet facilities, which
enable students and faculty to access library and
other learning resources world wide.

Studies
Our state-of-the-art radio studio is equipped with
the latest legacy equipment which serve as a
comprehensive teaching facility for students to
learn the art of radio production, editing,
presentation and related areas.

The film and video editing suite is of very high IT and Power
industry standard. The hardware and software In a modern educational setting such as the Pan-
configurations are intended for professionals who African University, built on the principle of the most
seek to leverage their existing skills to match global up to date learning delivery systems, IT
standards. infrastructure is fundamental. With adequate
servers, proxies and backups, running on the most
In-house print room facilities enable us to conduct user-friendly software, the network service is
news operations simulations, while our industry efficient and reliable. To ensure consistency and
partner, Silverbird Organization, provides us with uninterrupted service, our servers have been
ready access to television production facilities. located in a secure ex situ environment.

Library Document Room


The library has an almost limitless collection of To assist in the reproduction of materials, the school
electronic books, periodicals and reports, through has a well equipped room with modern integrated
EBSCO. Some hard copy materials are shelved; on facilities available to staff, faculty and students.
request, further materials may be made available.
Catering
Computer Laboratory The School has modern catering facilities which are
The school is also equipped with a 33-seater managed by professional and highly competent
computer laboratory, fully equipped with smart caterers. Both local and international cuisine, along
electronic board and internet access and a variety of with a variety of drinks, are provided in the
software and multimedia facilities available for cafeteria. There is also room for special dietary
students' use. requirements on health or religious grounds.

SMC
PAN-AFRICAN UNIVERSITY

School of Media and Communication (SMC),


Pan-African University,
2, Ahmed Onibudo Street,
Victoria Island, Lagos.
Telephone: 01-4616170-2; 2711617-20
Email: info@smc.edu.ng
www.smc.edu.ng

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