Professional Documents
Culture Documents
PAN-AFRICAN UNIVERSITY
2010 Programme
Calendar
While every effort has been made in the
compilation of this calendar to be as
accurate as possible with regards to the
schedule, it is still possible that some
alterations could occur during the course
of the year. Besides, in addition to these
titles, others might be added.
All changes will subsequently be
announced through routine mailing and
adverts by the School.
2010 Programme
Calendar
Course Fee
GENERAL All course fee covers all course materials, tea and lunch.
INFORMATION Certificate
A certificate will be awarded to participants who attend
all the modules and fulfill all the requirements of the course.
Venue
School of Media and Communication (SMC)
Pan-African University, Victoria Island Campus,
2 Ahmed Onibudo Street, Victoria Island, Lagos.
Enquiries and Registration
Further information on all SMC programmes and activities
can be obtained online @ www.smc.edu.ng
or by calling
Doris on 0805 812 7207, 01-896 7462
or Juliet on 0802 748 4615
1.
2010
About the School of Media And Communication
Programme
Calendar
2
CERTIFICATE COURSES
2. Certificate In Media Enterprise (CME) 3
3. Advanced Writing And Reporting Skills (AWARES) 4
4. Creative Design and Digital Communication (CDDC) 5
5. Business and Economic Reporting Course (BERE) 6
6. Screen Writing for Film, Video and Television 7
7. Advanced New Media Design and Production (ANMDP) 8
8. Leadership and Governance in Media and Communication 9
9. Certificate Course in Broadcasting (CCB) 10
10. Journalism and New Media 11
WORKSHOPS
11. Sharpening Advertising Creative skills 12
12 Creativity in Business Writing 13
13. Speech Writing Workshop 14
14. Film Production Workshop 15
15. Video Editing Workshop 15
SEMINARS
16. Optimizing Corporate Communication Skills 16
17. Communication Skills in Conflict Management 17
18. Creative Presentation and Public speaking 18
19. Operational Business Strategies for Media Effectiveness 19
20. Communication in Business Negotiations 20
21. Ethics and Professionalism in the Media Industry 21
22. Re-skilling Competence In Communication (Speaking and Writing) 22
23. Entertainment Marketing 23
24. Managing Creative Talent 24
25. Rethinking Community Relations Strategies in the Niger Delta 25
SEMINAR SERIES
26. Communication Skills and Forensic Techniques for Lawyers 26
27. Film and Television Seminar series 27
CONFERENCE
28. New Media And The Knowledge Economy In Africa 28
ACADEMIC PROGRAMME
29. Masters in Media and Communication
T Are you
CERTIFICATE COURSE
For Whom:
Print and Electronic Media (Editors, Producers, Sub Editors)
Modules
Advertising Agencies (Directors, Account Managers)
Culture, Society & the Media
Corporate Affairs Managers
Film Industry (Producers, Directors) Self Management Skills
Entrepreneurs in the Media and Communication Industry. Professional Ethics
Policies, Taxation and Regulations
Duration: Media Laws in Nigeria
33 days spread across four Months Advanced Language Skills
Effective Corporate Communication
Dates: Leadership Strategies
4 March - 26 June, 2010 (1st run) Marketing and Advertising
4 August - 20 November, 2010 (2nd run)
Creativity and Innovation
Strategies for Growth
Fee: Financial Management and Analysis
N375,0000 (1st run)
Creative Writing
N400,000 (2nd run)
Creative Design and New Media
Testimonial Preparing a Business Plan
The programme has given me the opportunity to acquire the
skills necessary to create an idea, market the product and
strategically position the product and service for optimal MTN COMMUNICATIONS
visibility. It is a course every serious media practitioner should NIGERIA LIMITED
attend.
Funke-Treasure Durodola,
Principal Presenter,
Federal Radio Corporation of Nigeria
T How well
CERTIFICATE COURSE
For Whom
- Journalists, correspondents and reporters
- Copy writers, creative writers in advertising agencies,
and corporate organizations
- Scriptwriters (in electronic and print media)
- Filmmakers, producers, editors and sub-editors
- Corporate executive and public relations officers
- Those aspiring to improve their writing competence
Duration:
20 days spread out in two and a half months
Dates: Modules
1 February - 24 April, 2010 (1st run)
Advanced Writing
7 May - 10 July, 2010 (Weekend Format)
Narrative and Expository Writing
15 September - 4 November, 2010 (2nd run)
Effective Reporting
Research Skills
Fee:
Writing for the Web
1st run: N150,000 per participant
Page Design
Weekend Format: N200,000 per participant
Law and Professional Ethics
2nd run: N230,000 per participant
Self-Management Skills
Hadiza Olaosebikan,
Reporter/Presenter
African Independent Television
(Daar Communications Ltd)
School of Media and Communication 2010 Calendar
5
T
CERTIFICATE COURSE
The Approach
creative
The course will include hands-on exercises by
participants. It will be complemented by lectures and
interactive sessions, and group/personal coaching
design
sessions. Participants will be expected to complete basic
design projects using desktop publishing software like
CorelDraw, Adobe Photoshop and DreamWeaver.
reveal your
The course is organized in modules arranged into two
segments.
intentions?
For Whom:
- Graphic artists/designers
- Corporate affairs /public relations executives
- Creative directors
- Corporate development analysts
- Brand management officers/executives
- Information/communication officers
- Pre-press officers/executives
- Publication editors
Modules
Duration Design Theory
12 days spread across two months Creativity
Conceptualization
Dates: Ethics in Media and Communication
1 February 26 March, 2010 (1st run) Theory and Practice of Digital Communication
2 September - 28 October, 2010 (2nd run) Design Marketing
Self Management
Course Fee Principles of design
N150,000 per participant Page layout
Use of colours
T
CERTIFICATE COURSE
Objectives
- Provide training in business reporting to practicing
(and aspiring) journalists and radio/televisio reporters
- Optimize the competence in business knowledge and
analysis of reporters in Nigeria
- Optimize the technical communicative ability of Modules
reporters in writing and speaking about business General Communication Skills
- Improve the knowledge of reporters about the Business News and Features
business environment in Nigeria, Africa, and globally. Business and Professional Ethics
- Provide segmented, media-specific training in Business indicators and their methods of analysis
business reporting for journalists, radio reporters/ Financial Analysis
television reporters and financial institutions Analysis of Budget
- Enhance capacity to work in teams Investment
Nigeria and the Global Business Environment
For Whom Practicum (Medium-specific for print, radio and tv.)
- Business, economic and financial reporters Group Project (Off-site)
of print media, radio and TV Self-Management for the Business Reporter
- Business and economic analysts of banks,
Stockbrokerage houses, investment firms, insurance
and micro finance companies
Enquiries and Registration
Duration: Doris
10 days 0805 812 7207,
Date: 01-896 7462
30 June - 27 August, 2010
Fee:
Juliet
N180,000 per participant 0802 748 4615
T
CERTIFICATE COURSE
For Whom
in collaboration with
Practising and aspiring screenwriters.
Duration: Goldsmiths
20 days spread across four months UNIVERSITY OF LONDON
Dates:
Supported By
19 April - 26 June, 2010
T
CERTIFICATE COURSE
his certificate course seeks to sharpen the creative “...the course equips
skills of participants and optimize their readiness
for state-of-the-art production in the creative participants with in-depth
industries. Through presentation of advanced concepts,
case studies and hands-on projects, the course equips knowledge and skills in
participants with in-depth knowledge and skills in digital
design and production across various industry sectors. In
digital design and production
line with proven previous knowledge, participants are across various industry
expected to specialize in one of three streams.
sectors...”
Prerequisite
This course requires the foundation knowledge offered in
CDDC (see page 5) or equivalent. It also requires a
working knowledge of software tools relevant to the
specific area of interest. Participants may be required to
present a portfolio to demonstrate sufficiency in the skill
level.
Programme Structure
This is 30-day programme spread over five months. There
will be generic modules in the first segment of the
programme consisting of conceptual and broad practical Generic Modules
training. - Theory and practice of communication
- Conceptual perspectives on new media
This will be followed by stream-focused modules in the - New media and principles of design
second segment. - Visual communication and new media
- Advanced web technology, interactive and motion - Sound engineering in the ICT age
graphics online - Production and workflow in print
- Advanced animation, audio and visual special effects and audio-visual media
(VFX and SFX) - Ethics in (New) Media
- Advanced photography and print design
Objectives
The programme aims to assist chief executive officers
and directors to optimize their leadership skills in the
focus industry area of media and communication;
enhance their grasp of strategy; maximize their
Modules
command of innovations and trends in the field, and
assist them in the development of their visions and plans - Leadership strategies and styles
to build equity and portfolios, and over all brand - Communication in organizations
performance.
- Brand equity management and communication
Programme Structure - Corporate governance and Ethics
Two important components of this course are (a) our - Financial management tools and packages
experts will spend consulting time (3 days) with you and - Business intelligence in the communications Industry
your staffers in critical needs areas; (b) you will also spend
a week-long training, observational and consulting time - Public policy and media
with our partners in media establishments and - Innovations in media and communication
institutions in the UK. Core travel expenses are included
in the cost.
For Whom
Chief Executive Officers and board level directors
Enquiries and Registration
Duration: Doris
25 days spread across four months 0805 812 7207,
01-896 7462
Dates:
16 July - 11 December, 2010 Juliet
0802 748 4615
Course Fee
N1.5 million per participant.
10
T
CERTIFICATE COURSE
J
CERTIFICATE COURSE
Programme Structure
This course particularly targets young professionals with no
satisfactory previous journalism training acceptable to the
NUJ, or those who are aiming to enter the profession. The
course is structured in a way that allows professionals to
combine work and training easily. Personal contact days are
reserved strictly for weekends, and the course relies Modules
considerably on project work and exercises, using new - Introduction to theories of media
media platforms for delivery. Streaming is minimal however, and communication
since the expected outcome is across-the-board - Principles and practices of convergence
competence in best practice of news media. - Elements of news reporting and writing
- Sub-editing and presentation skills
For Whom - Interviewing and profiling
- Professional journalists in all media - Investigative journalism
- All those who want to join the journalistic profession - Specialization in news reporting
(Beat reporting)
- Reporting and writing for radio,
tv and internet
Duration: - News bulletin production for radio,
20 days spread across four months tv and internet
- Features writing and production in print,
Dates: radio and TV
19 April - 7 August, 2010 - Newsroom management in a digital world
- Media law and ethics
Course Fee
N220,000 per participant.
12
I
WORKSHOP
Objective
There is one core objective of this workshop, namely: to
sharpen the creative skills of middle to senior level
copywriters, visualizers and other creative artistes,
including radio/TV production executives, so that their
performance could be comparable to that of their
counterparts in Europe and America who win Course Content
international creative awards.
What is creativity in advertising
For whom
Art directors The role of creative strategy in advertising
Client service directors
Marketing directors Self-management for creative talents
Directors in PR organizations and departments
Middle to senior copywriters, visualizers and “How I do it” live experience and
graphic artists Discourse
Radio/TV/film producers
Middle to senior brand/product/marketing Creating a great tv commercial
managers
Client service managers and executives Producing a great tv commercial
Duration:
Critique of 2008 LAIF print ads
4 days
Critique of CANNES 2008 print ads
Dates:
5 - 8 July, 2010 (1st run) Creating the great print ad
8 - 11 November, 2010 (2nd run) (press or outdoor)
Course Fee
N185,000 per participant. Media ethics
B
WORKSHOP
Objectives
The main objectives of this workshop are to:
- enhance participants' skill in business writing and
communication
- improve participants' application of new information
technologies to the processes of business writing and
communication
- sharpen participants' knowledge and use of current
available tools in business writing
- increase the research skills of participants in the
content areas of business writing Modules
Basic business formats: memos, letters,
For Whom
and minutes offline and online
Administrative and personnel managers, company
executives/secretaries, executive assistants to CEOs,
Writing and reading business proposals
business development executives/managers, customer
and contracts
service executives, client service executives.
Business research: using available tools
Duration:
4 days Language skills in business writing
Objectives
- To instruct participants in the art and science of Modules
speech and speech writing - Rhetoric: principles and practice
- To optimize the skills of participants in the craft of - Speech writing and speech making
speech writing - Types of speech
- To inculcate moral and ethical values in the - The structure and components of a speech
composition of speech - Rhetorical techniques in speech composition
- To impart the fundamentals of rhetoric-in-context - Language and Style in speech composition
- To impart best practice in the composition of speech - Truth, Ethics and Morality in speech writing
from the stylistic point of view and speech making
- Self-Management
For whom
- Presidential assistants Duration:
- Personal assistants to governors 5 days
- Ministerial assistants
- Executive assistants to ceos of major corporations Dates:
- Corporate affairs/communication managers 17 - 21 May, 2010
- Senior managers Fee:
- Public/media relations managers N180,000 per participant
- Executive directors
T
WORKSHOP
T
SEMINAR
he aim of the programme is to sharpen the skills of A Five day seminar organized by
corporate communication experts in both their
major functional areas and other seemingly less SMC to “...equip participants with
important but necessary activities they are involved in. the ability to be creative in their
The sessions will fill gaps observed from:
• Dearth of functional reports thinking and communicate such
• Improper delivery and presentation methods thoughts effectively through
• Managing relationships wrongly that ostensibly leads
to brand erosion writing, reporting and
presentations....”
Objectives:
• To equip participants with the ability to be creative in
their thinking and communicate such thoughts
effectively through writing, reporting and
presentations.
• To expound the positions of the different stakeholders
in participants' organizations and determine the
different strategies of communication.
• To learn how to carry out research in communication,
and apply and use the best methods for planning and
programming.
• To articulate the various mechanisms and control of Expected Outcome
both the internal and external stakeholders. At the end of the programme, participants will
• In crises period, to learn how to manage issues, be able to:
communicate clearly to stakeholders and protect the • Carry out research on events, activities,
organizations' reputation. etc and use the results and inference to
• To emphasize the need to improve oneself through enhance the brand
effective goal setting, time management and • Write reports, articles, speeches, press
enhanced interpersonal communication skills. releases etc.
Learn to set a work-life balance targets. • Develop skills to make presentations and
keep audiences alert and focused.
For Whom • Determine all the stakeholders in their
- Corporate affairs managers, advertisers organizations and set key strategic
and public relations practitioners. approaches in communicating issues to
- General/operations managers. them effectively.
- External/internal communicators, • Work out ways of managing the internal
business development managers, public for desired outcome.
customer service executives. • In crises, manage the parties involved
and communicate fact without being
Duration: manipulative of evasive.
5 days • Determine the best CSR strategy that will
make business sense and contribute to
Dates: growth and development of organizations.
10 - 14 May, 2010 • Act more effectively in the use of their
23 - 27 November, 2010 time and develop better interpersonal
skills.
• Be more ethical in handling all the
Course Fee stakeholders
N165,000 per participant.
C
SEMINAR
M
SEMINAR
Objectives:
- To become skilled at developing ideas
- To learn to convert creative thinking into writing for
the audience
- To know how to use language techniques to ensure
key messages are understood
- To learn how to plan and structure presentations for
maximum impact
- To learn self development in areas of:
- Nerve control and dealing with fears
Modules
- Comportment
Introduction to presentation
- Building confidence
Mastering the speaking skills
- Persuasive vocal style
Developing your presentation
- Use of body language to build rapport
Practice sessions, Presentations
- To know how to research and relate audience profile
and evaluation, feedback.
to delivery style
- To acquire tools needed for presentation and to
Duration:
develop a persuasive and impressive speaking style
5 days
For whom:
Dates:
Executives and managers who make presentations but are
7 - 11 November
willing to improve their confidence and delivery skills. It is
and 30 November - 4 December, 2010
also recommended for experienced presenters who
would like to fine-tune their style and add more clout and Course Fee
conviction to their presentations. N165,500 per participant.
T
SEMINAR
N
SEMINAR
Objectives Outcomes
- To examine all the factors necessary in business At the end of the seminar, participants will
negotiations come away with
- To impart communication skills in business - enhanced negotiation skills
negotiations - enhanced communication skills in
- To inculcate the values necessary for a win-win business negotiations
business negotiation - tools and techniques in establishing a
- To learn the art of establishing and carrying through a negotiation game plan
game plan in business negotiations - research skills required for successful
- To explore the different strategies in business business negotiations
negotiations and the communicative factors - the knowledge required to pursue
involved in them successful negotiations
- To learn and cultivate successful negotiation styles
through details and techniques of communication Duration:
3 days
For Whom
- Directors of financial administration Dates:
- General/senior managers of corporate organizations 1 - 3 March, 2010
- CEOs of medium level enterprises
- Marketing/relationship managers Course Fee
- Procurement/logistics managers N105,000 per participant.
T
SEMINAR
he word is out: we can no longer continue media “...the true media professional
practice the same old way, putting the honorable
calling in such bad light among professional peers. is by definition an ethical
Leading news media firms globally are focusing more and worker be they in the news or
more on ethics, not just as a by word or an add-on to
other more important aspects of media practice, but as entertainment media or in
central to holistic professional performance. corporate communication...”
Some of the topmost media houses have ethics editors
and consultants to ensure compliance with standard
practice and professional codes of conduct. Simply put,
the true media professional is by definition an ethical
worker be they in the news or entertainment media or in
corporate communication. Where do we stand on the
matter in Nigeria, in Africa? How do we ensure best
practice?
It is expected that the level and high standard of the School of Media
and Communication will influence positively all other faculties of its
nature across the country and the African continent.
T
SEMINAR
wo of the most basic but also most important “...This five-day workshop is
communication skills are those of speaking
and writing. Perhaps because they are so
aimed at those who seriously wish
fundamental, we take it for granted that we are to improve their speaking and
competent in them. The truth is that most people's writing skills in a short time,
communicative competence is at the level they were
when they first left school. using some of the latest technology
to assist them...”
But at the important level of professional work , as
well as in business and social interactions, we find
ourselves really short of the required standard,
especially when we hear more competent speakers
and writers perform. But skills can be improved, in
fact they need continuous improvement.
“... the School of Media and Communication programmes will prepare students
for careers in the creative industries, in business generally, and in various public
and private domains...”
Entertainment Marketing
SEMINAR
T
SEMINAR
he advent of cable and private television, and the “...The upsurge of the fashion
rapid development of the home movie industry
have re-defined the entertainment industry in industry and the growth of the
Nigeria. The upsurge of the fashion industry and the event management industry have
growth of the event management industry have also
added new dimensions to the entertainment business in also added new dimensions to the
Nigeria. Many of the players in these emerging markets entertainment business in
are new and are driven by the technical aspects of the
business. Nigeria...”
Objectives
- To provide participants with a framework for
understanding key marketing issues facing
organizations in the entertainment industry.
- To understand the basis for the formulation of
marketing strategies for firms competing for
consumers' discretionary spending.
- To examine issues that cut across all types of
entertainment marketing, including promotion.
- To network with the players in the industry
Modules
- The Marketing Concept
For Whom:
and its application to the
- Producers of movies Entertainment Industry
- Television content providers - Understanding customer needs
- TV and radio producers - Marketing Strategy Development
- Chief marketing officers of - Product development and Packaging
television and radio stations - Advertising and Promoting
- Sports marketers Entertainment products/services
- Event managers - Sponsorship and how to get it
- Fashion designers and promoters - Developing a winning Marketing Plan
- Pageant organizers - Self-Management
- Ethics in Entertainment Marketing
- Movie theatre operators.
- Theme park managers and promoters
Enquiries and Registration
Duration: Doris
5 days
0805 812 7207,
01-896 7462
Dates:
6 - 10 December, 2010
Juliet
Course Fee 0802 748 4615
N150,000 per participant.
T
SEMINAR
Objectives
- Inculcate professional managerial principles
in the handling of creative talents
- Impart various specific skills in talent management
- Emphasize the ethical dimension
of talent management
- Provide expert knowledge of the
psychology of talented persons
For Whom:
- Sports, musical, artistic and cinematic personalities
- Managers of musicians, actors, artists and designers,
celebrities, sports people
- Producers of music, movies, fashion goods,
art works, events, shows
- Client service executives
- PR executives
- Perception managers and directors
Content/Modules:
- Discovering gifts and talents in people
Duration: (young and mature)
5 days - The psychology of gifted and talented
persons
Dates: - Financial management of creative talent
23 - 27 November, 2010 - Social management of creative talent
- Brand management and legal issues
Course Fee - Ethics and self-management for the talent
N150,000 per participant. manager
T
SEMINAR
he agitation and warfare waged by militants and “...The main aim of this seminar
communities in the Niger Delta region of Nigeria is
now widely acknowledged as one of the key is to generate the ideas and
challenges facing both the government and the
corporate organizations with investments and modalities that could shape a new
operational presence in the region. The regular deaths,
acts of vandalism and kidnappings and the disruptions of
thinking in communications and
business operations have created a climate of siege community relations...”
which is highly unfavourable for business. While the
government has the responsibility to address the
constitutional, political and other juridical aspects of the
conflict, corporate organizations face a critical need to
rethink the strategies by which they communicate and
relate with the local communities in which they operate.
Objectives
The main aim of this seminar is to generate the ideas and
modalities that could shape a new thinking in
communications and community relations by companies
operating in the Niger Delta region and elsewhere in
Nigeria.
P
SEMINAR SERIES
Target Participants:
- Legal practitioners
- Lawyers in ministries of justice
- EFCC operatives
- ICPC operatives
- Company secretaries
- Law school students Modules include:
- The art and artifice of forensic oratory
Fee: - Language, drama and surprise in courtroom
N120, 0000 (For Legal Practitioners) communication
N45, 0000 (For Law School Students). - Elements of effective argumentation
- Pitfalls to avoid in legal communication
Duration: - The power of analogy in written legal
3 days communication
- Practical techniques for effective advocacy
Dates:
12 - 14 July, 2010
For Whom
- Programme directors/analysts Enquiries and Registration
- Operations managers
- Film producers and directors Doris
- Actors/actresses 0805 812 7207,
- Upcoming filmmakers 01-896 7462
- Video editors, scriptwriters, movie critics and
enthusiasts Juliet
- Those who are passionate about quality in film
0802 748 4615
and television production
FURTHER INFORMATION
MSc
Programmes MSc (full-time)
in Media and
Communication
MSc (part-time)
Entry First degree in a relevant discipline ( minimum of second class lower division ) Candidates with a
Requirements Higher National Diploma or equivalent and who have an additional appropriate qualification may
also apply.
12 months 24 months
Duration (2 semesters and 3 months internship) (4 semesters and 3 months internship)
Full-time Part-time
Format
Monday - Friday Friday: 4.00pm - 8.00pm
Saturday: 9.00am - 2.00pm
Exam Date From 5 April - 25 June, 2010 From 15 February - 31 May, 2010
Oral interview Any Wednesday, Thursday or Friday Any Wednesday, Thursday or Friday
from 21 April to 9 July, 2010. from 24 March to 4 June, 2010.
For further information on the programme, please visit our website by following the link www.smc.edu.ng/masters
You can make your application by following the link www.smc.edu.ng/apply to fill the form online.
Further Enquiries
The Admissions officer
Ndidi ( 0702 933 3630)
School of Media and Communication (SMC),
Pan-African University, 2, Ahmed Onibudo Street, Victoria Island, Lagos.
Telephone: 01-4616170-2; 2711617-20 ext 2048; Email: info@smc.edu.ng
Facilities at the School of Media and Communication
Studies
Our state-of-the-art radio studio is equipped with
the latest legacy equipment which serve as a
comprehensive teaching facility for students to
learn the art of radio production, editing,
presentation and related areas.
The film and video editing suite is of very high IT and Power
industry standard. The hardware and software In a modern educational setting such as the Pan-
configurations are intended for professionals who African University, built on the principle of the most
seek to leverage their existing skills to match global up to date learning delivery systems, IT
standards. infrastructure is fundamental. With adequate
servers, proxies and backups, running on the most
In-house print room facilities enable us to conduct user-friendly software, the network service is
news operations simulations, while our industry efficient and reliable. To ensure consistency and
partner, Silverbird Organization, provides us with uninterrupted service, our servers have been
ready access to television production facilities. located in a secure ex situ environment.
SMC
PAN-AFRICAN UNIVERSITY