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Bachelor Degree in

Business 2011/2012
It’s easy to count on the best!

www.efzg.hr/bdib Jednostavno je računati s najboljima!

Business 2011./2012.
Bachelor Degree in

www.efzg.hr/bdib

BDIB brosura korice 2011.indd 1 10/29/10 12:14:20 PM


Trg J. F. Kennedyja 6,
10000 Zagreb

BACHELOR DEGREE
IN BUSINESS
INTERNATIONAL
PROGRAM

2011/2012
Publisher:
Faculty of Economics & Business - Zagreb

For the Publisher:


Professor Tonći Lazibat, PhD, Dean

Editors:
Professor Jurica Pavičić, PhD and Morana Fudurić, MA
Marketing Department

Design:
Faculty of Architecture, School of Design

Print:
Sveučilišna tiskara
Zagreb, October 2010
BACHELOR DEGREE IN BUSINESS 2011/2012

CONTENTS
WORD FROM THE DEAN AND PROGRAM DIRECTOR ....................................................... 5
ABOUT THE FACULTY ......................................................................................................... 7
BACHELOR DEGREE IN BUSINESS (BDiB) ............................................................................ 8
Why enroll in BDiB?......................................................................................................... 8
Program structure ........................................................................................................... 8
Application procedure ................................................................................................... 9
Financing ....................................................................................................................... 11

COURSE CURRICULUM ...................................................................................................... 13


1st Year of Study .......................................................................................................... 13
1st semester ............................................................................................................... 13
2nd semester ............................................................................................................ 17
2nd Year of Study ......................................................................................................... 20
3rd semester .............................................................................................................. 20
4th semester .............................................................................................................. 24
3rd Year of Study .......................................................................................................... 28
5th semester .............................................................................................................. 28
6th semester .............................................................................................................. 31
4th Year of Study .......................................................................................................... 33
7th semester .............................................................................................................. 33
8th semester .............................................................................................................. 36

USEFUL INFORMATION ...................................................................................................... 40


CONTACT US....................................................................................................................... 42

University of Zagreb, Faculty of Economics & Business 3


BACHELOR DEGREE IN BUSINESS 2011/2012

WORD FROM THE DEAN AND


PROGRAM DIRECTOR
Dear international partners and students,

We are proud to be able to invite you to visit our institution and the capital of Croatia.

FEB Zagreb is located in Croatia’s pleasant, diverse and comfortable capitol which is only
90 minutes away from the unique Adriatic coast. As a public faculty in a young transitional
country, we have gone through many reforms with many yet to come. We want to grow as
an internationally recognised institution of top quality teaching and research in the field
of economics and business. It is our ambition to be recognised as the best of its kind in this
part of Europe.

As one of the largest faculties in Croatia in terms of the number of teachers and students
and thereby its impact on Croatian economy and society as a whole, FEB Zagreb is an
institution that operates in a competitive and challenging environment. In order to be
able to shape Croatia’s economic future, we strive to act with a clear focus on achieving
excellence and further strengthening of our international dimension.

An important step in realising our vision is establishing partnerships with other institutions
of this kind in Europe and around the world. With this goal in mind, we are expanding
and strengthening our capacity for exchange of people, ideas and experiences. As an
initial step towards widening our international network, we introduced the Bachelor
Degree in Business programme, a 4-year English-taught programme for both Croatian and
international applicants, which is open to both students and teachers from all around the
world.

We are looking forward to our future collaboration.

Professor Tonći Lazibat, PhD Professor Mario Spremić, PhD


Dean Program Director

University of Zagreb, Faculty of Economics & Business 5


BACHELOR DEGREE IN BUSINESS 2011/2012

ABOUT THE FACULTY


University of Zagreb was founded in the late 1662, among the first of universities in Europe.
The Faculty of Economics & Business Zagreb was founded in 1920; hence, it represents the
oldest institution of higher education in this part of Europe as a part of the University of
Zagreb. Today, the Faculty of Economics & Business Zagreb is the leading and the biggest
institution of higher education for entrepreneurial education in the Region. More than
200 researchers of the Faculty of Economics & Business Zagreb are employed on various
economic and entrepreneurial research projects.

The Faculty consists of and performs undergraduate and graduate degree programs, as well
as the postgraduate doctoral and specialist studies in the field of economics and business.

We have harmonized new undergraduate and graduate teaching programs of economics


and business to the principles of Bologna declaration.

Currently, the Faculty of Economics & Business Zagreb has 13.298 students. Each year
between 1.500 and 2.000 students graduate from the Faculty of Economics & Business.

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BACHELOR DEGREE IN BUSINESS 2011/2012

BACHELOR DEGREE IN BUSINESS (BDiB)


Bachelor Degree in Business is a 4-year undergraduate study program which was introduced
in the academic year 2008/2009. It is the only business study program fully taught in English
in the Republic of Croatia.

Why enroll in BDiB?

¥ Small teaching groups (up to 50 students)


¥ Obligatory course literature at the students’ disposal throughout the semester
¥ Interactive teaching approach
¥ International guest lecturers for every course
¥ Cooperation with multinational companies active in Zagreb
¥ Networking-meeting perspective young people from all over Europe

Program structure

1st Year of Study ECTS 2nd Year of Study ECTS

1 semester
st
3 semester
rd

1. Informatics 6 1. Macroeconomics 9
2. Mathematics 9 2. Organisation 6
3. Fundamentals of Economics 9 3. Corporate Finance 6
4. Business English I or Business 4. Accounting 6
German I 5 5. Physical Education - Practice III 1
5. Physical Education - Practice I 1 6. Undergraduate paper 2
1st semester ECTS total 30 3rd semester ECTS total 30

2nd semester 4th semester


1. Microeconomics 9 1. Croatian Economy 6
2. Statistics 9 2. Financial Institutions and Markets 6
3. Commercial Law 6 3. Marketing 6
4. Business English II or Business 4. International Economics 6
German II 5 5. Public Finance 6
5. Physical Education - Practice II 1 4th semester ECTS total 30
2nd semester ECTS total 30

1st YEAR ECTS TOTAL 60 2nd YEAR ECTS TOTAL 60

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BACHELOR DEGREE IN BUSINESS 2011/2012

3rd Year of Study ECTS 4th year of Study ECTS

5 semester
th
7 semester
th

1. Monetary Policy 6 1. Marketing Management 6


2. Business Statistics 6 2. International Business 6
3. Management 6 3. Entrepreneurship 6
4. Elective courses* 12 4. Elective courses 12
5th semester ECTS total 30 7th semester ECTS total 30

6th semester 8th semester


1. Tourism Principles 6 1. Strategic Management 6
2. Managerial Accounting 6 2. Analysis of Financial Statements 6
3. Enterprise Information Systems 6 3. Investment Analysis 6
4. Elective courses 12 4. Undergraduate thesis 4
6th semester ECTS total 30 5. Elective courses 8
8th semester ECTS total 30

3rd YEAR ECTS TOTAL 60 4th YEAR ECTS TOTAL 60

Application procedure

I. Who can apply?


BDiB is open to Croatian and international applicants.

Applicants who obtained their high school education abroad must have their high school
diploma recognized in Croatia.

For more details about this procedure, you can search internet on the following link:
http://public.mzos.hr/Default.aspx?sec=2531

II. How to apply?

- applicants that have completed or will complete secondary education in the Republic
of Croatia must apply to the National Information and Application System for Higher
Education (NISpVU) through the web site www.postani-student.hr. For further
assistance please contact the coordinator of state graduation exam in your school.

- applicants that have completed secondary education abroad should contact the Central
Application Office (Središnji prijavni ured), Donje Svetice 38, 10000 Zagreb (http://www.
azvo.hr/cao), by phone +385 1 6274 841, +385 1 6274 842, +385 1 6274 843 or by e-mail:
spu@azvo.hr .

All information about the application and enrollment procedure for students who are
applying for enrollment into the first year of studies in the academic year 2011/2012 which

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BACHELOR DEGREE IN BUSINESS 2011/2012

includes the application procedure, choice of the study programme, candidate rankings
and announcements of rankings are available on the official website of the National
Centre for External Evaluation of Education and other official bodies that implement the
procedure. The following websites contain all accurate and complete information:

- National Information and Application System for Higher Education (NISpVU) -


www.postani-student.hr
- National Centre for External Evaluation of Education - www.ncvvo.hr
- Agency for Science and Higher Education - www.studij.hr i www.azvo.hr/preglednik
- Information about state graduation - http://drzavnamatura.skole.hr
- Portal za škole - www.skole.hr
- Ministry of Science, Education and Sports of the Republic of Croatia -
http://public.mzos.hr/Default.aspx?sec=2246

Since the entire application and enrollment procedure is entirely under the authority of the
above named bodies, the Faculty of Economics and Business does not exert any influence on
any part of the procedure. For all difficulties and questions regarding the implementation
of the procedure, the candidates are to contact the the coordinator of state graduation
exam or bodies that are in charge of the implementation of the state graduation. In order
to facilitate this communication, candidates have help desk at their disposal which works
within the National Information and Application System for Higher Education. The e-mail is
dm@carnet.hr and the free of charge phone number is 0800-227-638.

In the application and enrolment procedure for the first year of studies at the Faculty of
Economics & Business Zagreb, the following elements are evaluated:

a) Overall grade point average during high school - max of 45%

b) Results of the state graduation - max of 50%, out of which:


- Croatian Language - max 10% of points (compulsory subject, basic level and
enrollment requirement)
- Mathematics - max 10% of points (compulsory subject, basic level and enrollment
requirement)
- Foreign language - max 10% of points (compulsory subject, basic level and enrollment
requirement)
- Politics and Economy - max 20% of points (elective course and not an enrollment
requirement)

c) Special activities during high school - max 50%, out of which:


- Proficiency in the second foreign language (English, German, Russian, French, Italian
and Spanish), provided that it is not the candidate’s mother tongue - 2%
- First three places in national competitions in the Croatian Language and
Mathematics - 2%
- Athletes of the 1st, 2nd and 3rd category according to the criteria of the Croatian
Olympic Committee - 1%

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BACHELOR DEGREE IN BUSINESS 2011/2012

III. Deadlines

SUMMER APPLICATION PERIOD FALL APPLICATION PERIOD

Application to the National Information State graduation examination:


and Application System for Higher from August 23 until August 31, 2011
Education (NISpVU) through the web
site www.postani-student.hr: State graduation exams’ results:
from December 01, 2010 until February September 18, 2011
01, 2011 (until midnight)
Student enrollment at the Faculty of
State graduation examination: Economics & Business Zagreb:
from April 04 until June 03, 2011 from September 20, 2011

State graduation exams’ results:


July 08, 2011

State graduation diploma issuing:


July 15, 2011

Student enrollment at the Faculty of


Economics & Business Zagreb:
from July 11, 2011

Beginning of the classes:


October 03, 2011

All applicants that will not be able to


apply until February 01, 2011, can apply
in the fall application period.

Financing

I. Tuition fees
Tuition fee for one academic year is 28.000,00 HRK, approximately 3,800.00 Euros (1 Euro
= 7.37kn). The amount of the tuition fee can be paid in four installments.

II. Enrollment fee


Candidates for enrolment will have to pay additional 500.00 HRK as enrolment fee, which
amounts to approximately 68.00 Euros.

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BACHELOR DEGREE IN BUSINESS 2011/2012

COURSE CURRICULUM
Here you can find some useful information about course literature and topics throughout
the program.

1st Year of Study


1st semester

1. Informatics
Course Objectives
The major role of IT is to provide solutions for business problems, and to provide opportunities for companies
by increasing productivity and quality. The course should demonstrate practical, managerial-oriented approach
towards IT use.
Course Contents
1. Purposes of Information Systems
2. Hardware and Sofware, Database Processing
3. Data Communications and Internet Technology
4. System Development
5. Information System Within
6. E-commerce and supply chain management
7. Business Intelligence and Knowledge Management
8. Information System Management & Information
9. Security Management
Methods of Instruction
This course will be taught in the summer semester in the form of three hours of lectures per week, in addition
to three hours of tutorials per week. Attendance at both lectures and tutorials is required. In addition to class-
contact hours, students are expected to invest a minimum of two additional hours per week in this course.
Required Reading
Kroenke D.M., Using MIS, 1st Edition, Prentice Hall, 2006.
Additional Reading
Turban, McLean, and Wetherbe , IT for Management 2nd Edition ISBN: 0-471-17898-5
Student Obligations
Attendance at both lectures and tutorials is strongly recommended.
Method of Assessment
The assessment for this course will be based on the coursework, which consists of weekly tests, a software
project and an oral exam (discussion group).

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BACHELOR DEGREE IN BUSINESS 2011/2012

2. Mathematics
Course Objectives
Students will acquire basic ideas of linear algebra, differential and integral calculus, including the
corresponding economic applications, and mathematics of finance. The course develops thinking and logical
conclusion making.
Course Contents
1. ELEMENTS OF LINEAR ALGEBRA
2. DIFFERENTIAL CALCULUS AND APPLICATIONS
3. INTEGRAL CALCULUS AND DYNAMIC ANALYSIS
4. MATHEMATICS OF FINANCE
Methods of Instruction
Lectures, example class, office hours, work with a student tutor
Required Reading
Alpha C. Chiang, “Fundamental Methods of Mathematical Economics”, McGraw-Hill, 1999.
Additional Reading
1. L. D. Hoffman, G. L. Bradley, Calculus for Business, Economics and the Social and Life Sciences, McGraw- Hill,
New York, 1989.
2. A. Ostaszewski, Mathematics for Economics: Models and Methods, Blackwell, 1993.
3. J. Soper, Mathematics for Economics and Business. An Interactive Introduction, Blackwell, Oxford, 2004.
Student Obligations
Active participation in class, passing preliminary tests and the final exam, PC use.
Method of Assessment)
The final comprehensive exam consists of a written and an oral part. The written exam can be substituted
by passing preliminary tests, and in that case the final grade is based on the tests (50%) and the final
comprehensive exam (50%).

3. Fundamentals of Economics
Course Objectives
Basic knowledge of the principles of microeconomics, macroeconomics and international economics.
Course Contents
1. The fundamentals of economics
2. Market and government in the modern economy
3. Basic elements of supply and demand
4. Demand and consumer behavior
5. Production and business organization
6. Cost analysis
7. Market structures
8. Uncertainty and game theory
9. Factor markets
10. Markets and economic efficiency
11. Comparative advantage and protectionism
12 .Government and the economy
13. Economic aspects of taxation
14. Fiscal policy
15. Public goods and externalities

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BACHELOR DEGREE IN BUSINESS 2011/2012

16. Macroeconomics - approach


17. Consumption and investments
18. Business fluctuations and the theory of aggregate demand
19. The multiplier model
20. Financial markets and money
21. Central banking and monetary policy
22. Economic growth
23. Economic development
24. International financial system and exchange rate
25. Open economy macroeconomics
26. Aggregate supply and unemployment
27. Price stability
28. The schools of macroeconomics and alternative approaches to economic policies
29. Policies of growth and stability
30. Globalization and challenges
Methods of Instruction
Lectures, seminars, practical work, multimedia work, work with students during office hours.
Required Reading
Samuelson, P., A. and Nordhaus, D.W. (2007.) Ekonomija, Zagreb: MATE. (18th edition).
Additional Reading
Polovina, S. i Đ.Š. Medić (2002.) Osnove ekonomije.
Priručnik za studij ekonomije uz udžbenik P. Samuelson- W. Nordhaus “Ekonomija”, 15. izdanje, Zagreb:
Medinek
Student Obligations
Active class participation, passing preliminary tests, oral and written exams.
Method of Assessment
Continuous class participation is a prerequisite for the exam. For the students passing four preliminary tests
during the year, these account for 30% of the final grade, the written and oral exam accounting for 50 and
20% respectively. Other students: the written exam is an eliminative exam: 70% , oral 30%.

4. Business English I
Course Objectives
Communication skills (asking questions, expressing opinion, agreeing/disagreeing)
Critical thinking (analysis, synthesis, anticipation, inference, separation of essential from unessential)
Course Contents
ACQUISITION OF VOCABULARY, READING COMPREHENSION AND ANALYSIS OF AUTHENTIC TEXTS IN ENGLISH
WITHIN THE FOLLOWING AREAS:
University essentials. Economic sectors. Types of economies. Public and private sector, nationalization and
privatization, role of government. Entrepreneurship. Types of businesses/companies. Management. Company
structure. Work and motivation. Labour relations. Employment. Recruitment. Business cycle. Marketing.
Product. Advertising. Promotional tools.
LISTENING COMPREHENSION OF BUSINESS - RELATED INFORMATION.
BUSINESS TERMINOLOGY.
SPOKEN BUSINESS COMMUNICATION.
Presentations (structure, signals). Discussions (register, style).
WRITTEN BUSINESS COMMUNICATION.
Note-taking. Business correspondence (format, style, types). Writing a CV. Graph description. Defining.

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BACHELOR DEGREE IN BUSINESS 2011/2012

Methods of Instruction
Teaching combines lectures with the communicative approach - active in-class participation and teamwork is a
prerequisite.
Required Reading
MacKenzie, I. (2002) English for Business Studies (units 1,2,3,4,6,7,9,10,11,12,20,22, 25), CUP
Littlejohn, A. (2004) Company to Company, CUP
Business English Reader 1 (current academic year), Department of Business Foreign Languages, EFZG, Mikrorad
Additional Reading
Monolingual business dictionaries (Longman, OUP …)
Bilingual business dictionaries (Špiljak-Ivir, Zgombić)
Strutt, P. (2000) Business Grammar in Usage, Longman
Emmerson, P. (2002) Business Grammar Builder, McMillan
Student Obligations
Students are encouraged to work independently by reading and researching current topics, and work on
group projects.
Method of Assessment
Continuous assessment will be made in class (lectures, tutorials, individual problem solving assignments and
case studies).
The final grade is formed on the basis of such continuous in-class assessment combined with a written and oral exam.
The written exam can be taken either during the semester or in the regular examination period. The written
exam checks reading comprehension, business letter writing skills and the appropriate use of business
terminology. A pass grade in the written examination is a prerequisite for the oral exam.
The oral exam can be taken during a regular examination period or during the semester through assignments
which students will arrange with the instructor (e.g. presentation on a given subject). The oral exam assesses
the ability to present a subject coherently, the appropriate use of business terminology and the active use of
the formal language register.
The grade consists of the following elements:
- continuous in-class assessment: 50%
- written examination: 25%
- oral examination: 25%

5. Physical Education - Practice I


Course Objectives
Aims of course: (1) learning new conventional motor knowledge, (2) improve basics theoretical and practical
kinesiology knowledge, (3) fortifity inerest, anthropologicalcharacteristics and motor informations, (4) prevent
earlier tumble characteristics, abilitys and motor knowledge, couse for want of physical activitys, (5) training
students for individual phisical exercises, (6) promote sports culture and (7) promote social comunications.
Knowledge of structures, rules, training process, specific select kinesiology activitys: Swimming, basketball,
football, volleyball, handball, basic kinesiology transformation I (fitness), basic kinesiology transformation II
(aerobics), table tennis, badminton, dances (standard and latinoamerican), squash school, roller-skate, skating,
ski school, sports on the water (sailing school, paddle, canoe safari), orientation and mountain climbing, basics
of free climbing, riding school. Possibility changes morphological chara cteristics, motor and functional abilitys;
training students for independent physical exercises; laws of medical culture; quality nutrition.
Course Contents
Swimming, basketball, football, volleyball, handball, basic kinesiology transformation I (fitness), basic
kinesiology transformation II (aerobics), table tennis, badminton, dances (standard and latinoamerican), squash
school, roller-skate, skating, ski school, sports on the water (sailing school, paddle, canoe safari), orientation
and mountain climbing, basics of free climbing, riding school.

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BACHELOR DEGREE IN BUSINESS 2011/2012

2nd semester

1. Microeconomics
Course Objectives
The aim of this undergraduate course is to enable students to master the concepts and tools essential for
understanding how the market mechanism operates in a decentralized decision-making economic system.
Starting with the analysis of partial equilibria in consumption and in production, it covers the formation of
prices under different market structures, general equilibrium theory, the concept of Pareto optimality, and
market failures. In addition to multivariable calculus, elementary set and game theories will be used in class.
Course Contents
1. Demand analysis
2. Production analysis
3. Cost analysis
4. Perfect competition
5. Monopoly
6. Monopolistic competition
7. Oligopoly
8. Game theory
9. General equilibrium
10. Welfare economics
11. Market failures
Methods of Instruction
Lectures, seminars, discussion classes
Required Reading
Besanko, D. - R. Braeutigam (2002) Microeconomics: An Integrated Approach, Wiley:New York.
Nicholson, W. - C. Snyder (2008) Microeconomic Theory: Basic Principles and Extensions, 10th Ed. Thomson
South-Western.
Pindyck, R.S. - D.L. Rubinfeld (2005) Microeconomics, 6th Edition, Pearson-Prentice Hall: New Jersey
Additional Reading
Gravelle, H. - R. Rees (2004) Microeconomics, 3rd Edition, Prentice Hall
Jehle, G.A. - P.J. Reny, (2000) Advanced Microeconomic Theory, 2nd Edition, Addison-Wesley
Katz, M.L. - H.S. Rosen, (1998) Microeconomics, 3rd Edition, Irwin McGraw-Hill
Mas-Colell, A. - M. Whinston - J.R. Green, (1995) Microeconomic Theory, Oxford University Press
Varian, H., ( 2003) Intermediate Microeconomics: A Modern Approach, 6th Edition, Norton
Student Obligations
Two midterms, a final, several unannounced quizzes, homework tasks, a presentation in class.
Method of Assessment
Based on the above.

2. Statistics
Course Objectives
The aim of this course is to teach students to use basic descriptive statistical methods and selected inferential
statistical methods in the fields of economics and business. The emphasis is on applications and use of statistical
software.

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BACHELOR DEGREE IN BUSINESS 2011/2012

Course Contents
1. Introduction
2. Elements of inferential statistics
3. Parameter estimation and testing of hypothesis
4. Regression and correlation analysis
5. Time series analysis and forecasting
Methods of Instruction
Lectures, seminars, exercises, individual work with students during office hours, software-aided problem solving
Required Reading
Newbold P. et al. (2006). Statistics for Business and Economics. 6th Ed., Pearson Education, Prentice Hall, Upper
Saddle River, NJ.
Additional Reading
Levine, D. M. et. al. (2005). Statistics for Managers Using Microsoft Excel. 4th Ed., Pearson Education, Prentice
Hall, Upper Saddle River, NJ.
McClave J.T. et al. (2005). Statistics for Business and Economics. 9th Ed., Pearson Education, Prentice Hall, Upper
Saddle River, NJ.
Student Obligations
There are two non-compulsory preliminary examinations. Students individually solve selected problems by
using appropriate software.
Method of Assessment
The final exam is written and oral. All those who have passed the two preliminary examinations will be exempt
from the final written exam.

3. Commercial Law
Course Objectives
Understanding of legal terminology, acronyms and instruments, learning of the importance and role
of commercial law as a precondition for a successful business activity and forming of different types of
commercial agreements, ability to interpret and apply legal terms and concepts. understanding of the legal
structure and legal status of the companies in which and with which economists work in practice, ability
of doing business in legal transactions, understanding of the principles of the law of contract and ability
to demonstrate their application to the creation, performance and discharge of contractual obligations in
commercial situations.
Course Contents
1. Introduction
2. Sources of law
3. Commercial contracts
4. Company law
5. Competition law
6. Institutions - trade
Methods of Instruction
Lectures, seminars, written analysis of agreements, cases and disputes, practical work and negotiation
simulation for conclusion of agreements.
Required Reading
Power point, lectures. Translations of legal sources.
Gorenc, Vilim, Trgovačko pravo - ugovori, Školska knjiga, Zagreb, 1997
Mlikotin Tomić, Deša, Horak, Hana, Trgovačko pravo - društva, Mikrorad, Zagreb, 2006.

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BACHELOR DEGREE IN BUSINESS 2011/2012

Additional Reading
Gorenc, Vilim, Komentar Zakona o obveznim odnosima, RRIF, Zagreb, 2005.
Filipović, Vladimir i dr. Zakon o trgovačkim društvima s komentarom, RRIF, Zagreb, 1996
Student Obligations
Participation at lectures and seminars.
Method of Assessment
The grade is formed on the basis of both written and oral parts of the exam, written work and active
participation in the seminars, and students’ practical work throughout the semester.

4. Business English II
Course Objectives
Communication skills (asking questions, expressing opinion, agreeing/disagreeing)
Critical thinking (analysis, synthesis, anticipation, inference, separation of essential from unessential)
Course Contents
ACQUISITION OF VOCABULARY, READING COMPREHENSION AND ANALYSIS OF AUTHENTIC TEXTS WITHIN THE
FOLLOWING AREAS:
Retail, wholesale, e-commerce. Market structure and competition. Takeovers, mergers and buyouts.
International trade (insurance, the EU). Accounting and financial statements. Stocks and shares. Bonds.
Derivatives. Banking. Central banking. Taxation. Exchange rates. The business cycle.
DESCRIBING TRENDS OR MOVEMENT IN GRAPHS.
LISTENING COMPREHENSION OF BUSINESS- RELATED INFORMATION.
BUSINESS TERMINOLOGY.
SPOKEN BUSINESS COMMUNICATION.
Business meetings (structure, signals), discussions.
WRITTEN BUSINESS COMMUNICATION:
Short written forms (agenda, memo, minutes). Report writing.
Methods of Instruction
Teaching combines lectures with communicative approach - active student participation and teamwork are
necessary.
Required Reading
MacKenzie, I. (2002) English for Business Studies (selected units), CUP
Business English Reader 2, Department of Business Foreign Languages, EFZG, Mikrorad (for current academic
year)
Additional Reading
Monolingual business dictionaries (Longman, OUP …)
Bilingual business dictionaries (Špiljak-Ivir, Zgombić, Collin...)
Strutt, P. (2000) Business Grammar in Usage, Longman.
Emmerson, P. (2002) Business Grammar Builder, McMillan
Student Obligations
Students are encouraged to work independently by reading and researching current topics, and work on
group projects.

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BACHELOR DEGREE IN BUSINESS 2011/2012

Method of Assessment
Continuous assessment will be made in class (lectures, tutorials, individual problem solving assignments and
case studies).
The final grade is formed on the basis of such continuous in-class assessment combined with a written and oral
exam. The written exam can be taken either during the semester or in the regular examination period. The
written exam checks reading comprehension, business letter writing skills and the appropriate use of business
terminology. A pass grade in the written examination is a prerequisite for the oral exam.
The oral exam can be taken during a regular examination period or during the semester through assignments which
students will arrange with the instructor (e.g. presentation on a given subject). The oral exam assesses the ability to present
a subject coherently, the appropriate use of business terminology and the active use of the formal language register.
The grade consists of the following elements: continuous in-class assessment: 50%, written examination: 25% ,
oral examination: 25%

5. Physical Education - Practice II


Course Objectives
Aims of course: (1) learning new conventional motor knowledge, (2) improve basics theoretical and practical
kinesiology knowledge, (3) fortifity inerest, anthropologicalcharacteristics and motor informations, (4) prevent
earlier tumble characteristics, abilitys and motor knowledge, couse for want of physical activitys, (5) training
students for individual phisical exercises, (6) promote sports culture and (7) promote social comunications.
Knowledge of structures, rules, training process, specific select kinesiology activitys: Swimming, basketball,
football, volleyball, handball, basic kinesiology transformation I (fitness), basic kinesiology transformation II
(aerobics), table tennis, badminton, dances (standard and latinoamerican), squash school, roller-skate, skating,
ski school, sports on the water (sailing school, paddle, canoe safari), orientation and mountain climbing, basics
of free climbing, riding school. Possibility changes morphological chara cteristics, motor and functional abilitys;
training students for independent physical exercises; laws of medical culture; quality nutrition.
Course Contents
Swimming, basketball, football, volleyball, handball, basic kinesiology transformation I (fitness), basic
kinesiology transformation II (aerobics), table tennis, badminton, dances (standard and latinoamerican),
squash school, roller-skate, skating, ski school, sports on the water (sailing school, paddle, canoe safari),
orientation and mountain climbing, basics of free climbing, riding school.

2nd Year of Study


3rd semester

1. Macroeconomics
Course Objectives
Use of analytical tools and formal models which explain output, inflation, unemployment, interest rates,
exchange rates and other macroeconomic variables. These tools facilitate the understanding of the
current economic situation and forecasting of the future one as well as the assessment of appropriate
macroeconomic policies. The integrated approach of the course means the development and study of the
macroeconomic model based on equilibrium conditions in three basic markets: goods, financial and labour
market.

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Course Contents
1. Introduction
2. Short-run
3. Medium-run
4. Long-run
5. Expectations
6. Expectations
6. Open economy
Methods of Instruction
Lectures, tutorials.
Required Reading
Blanchard, O. (2009), Macroeconomics, Prentice Hall, 9th edition
Additional Reading
M. Gartner, Macroeconomics, Financial Times/Prentice Hall, 2002
M. Burda, C. Wyplosz, Macroeconomics: A European Text, 3rd edition, Oxford University Press, 2001
Student Obligations
Attendance, homework papers.
Method of Assessment
Mid-term exam: 25%; Final exam: 35%; Quizes: 10%; Homework papers: 30%

2. Organisation
Course Objectives
Students will be introduced to basic terms of organizational theory and contemporary trends in organization.
After being introduced to internal and external factors influencing organization, students will then learn
about basic organizational forms and structures followed by key organizational elements. As organizations is
dynamic and constantly in the process of evolvement, special attention is given to organizational change issues
and recent organizational development such as the concept of a learning organization. The knowledge that
students are going to acquire in this course is universally applicable in every company, bank, and institution,
both in the profit and the non-profit sector. This course has a crucial role and is used as a basis for all others
courses provided by the Department of Organization and Management.
Course Contents
1. Fundamentals of organization
2. Organizational theories
3. Key organizational factors
4. Organizational design
5. Organization and allocation of physical resources
6. Organization and allocation of human resources
7. Organizational task grouping and division
8. Organization, governance and management
9. Managing work flow
10. Organizational change
11. Organizational culture
12. Conflicts in organization
13. Learning organization
14. Organization development
15. Organizational charting

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BACHELOR DEGREE IN BUSINESS 2011/2012

Methods of Instruction
Lectures, seminars, practical work, written assignments and case studies (individual and team work).
Required Reading
1. Daft, R. L.: Organizational Theory and Design; South-Western Thomson Learning, 2004.
Additional Reading
1. Sorge, A.: Organization; Thomson Learning, 2002.
2. Cummings, T., Worley, C.: Organizational Development and Change, 7th edition, South-Western College
Publishing, Mason, Ohio, 2005.
3. Hatch, M. Jo.: Organization Theory- Modern Symbolic and Post-modern Perspectives; Oxford University Press;1997.
4. Frese, E.: Grundlagen der Organization: Koncept-Prinzipen-Strukturen, Gabler, Wiesbaden,
5. Hall, R. H.: Organizations-Structures, Processes and Outcomes; 7th edition; Prentice Hall; 1999.
6. Sikavica, P.; Novak, M.: Poslovna organizacija; Treće izdanje; Informator, Zagreb, 1999. god
Student Obligations
Students are encouraged to actively participate in all the forms of class work.
Method of Assessment
Instead of the standard exam (written or oral) during the regular examination period after the end of the
course, students can choose to complete this course by passing their mid-term tests, provided they have
attended and actively participated in class.
In order to be eligible to complete the course by passing their mid-term tests, students are required:
- to attend lectures and seminar classes (at least 50% attendance record).
The following will be additionally assessed:
* seminar paper written individually or in pair.
The topic of the seminar paper should fall into one of the following three categories:
1. example of a Croatian or an international company;
2. critical review of an article selected by the student independently or with an assistant’s help; and
3. critical review of a book chapter (not from required reading).
* active participation in seminar assignments (case studies, topical discussions, pros & cons tasks, practical work etc.);
* three small pop up quizzes (in lectures) after each chapter;
* active participation of the best students during lectures and seminar classes).
The final grade will encompass the results of the mid-term tests and all the above-listed activities taking place
during the course.

3. Corporate Finance
Course Contents
1. Overview of financial management
2. Financial statement, cash flows and taxes
3. Financial environment
4. Risk and return
5. Economic value
6. Bond valuation
7. Stock valuation
Methods of Instruction
Lectures, seminars, workshops, written assignments, solving of practical problems, individual work
Required Reading
S. Orsag, Financiranje emisijom vrijednosnih papira, RIFIN, 2002
S. Orsag, Budžetiranje kapitala, Masmedia, 2002.
Eugene F. Brigham, Joel F. Houston, Fundamentals of Financial Management, 10. izdanje, South-Western,
Mason, Ohio, 2004

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Additional Reading
S. A. Ross, R. W. Westerfield, B. D. Jordan, Fundamentals of Corporate Finance, 5th edition, Irwin, McGraw-Hill,
2000
R. A. Brealey i S. C. Myers, Principles of Corporate Finance, 6th edition, McGraw-Hill, 2000.
Student Obligations
Active participation in all forms of teaching activities.
Keeping in touch with contemporary professional literature. Writing essays about contemporary subjects.
Method of Assessment
Assessment will be carried out during the semester (through lectures, seminars, individual solving of problems
and cases). The final grade will be based on this knowledge assessment, as well as a written and an oral exam.
Different forms of knowledge assessments during the course account for 40 % of the grade, the final written
exam 40 % and oral exam 20 %.

4. Accounting
Course Objectives
Studying accountancy as “a language of contemporary business, and using accounting information in decision
making. Understanding the environment which has generated business and used business information.
Acquiring specific knowledge of accounting categories and their scope in financial statements. Mastering the
skill of reading and understanding financial statements.
Course Contents
1. Basic characeristics of accounting
2. Financial statements as basis or starting point in studying accounting
3. Characteristics, content and stages of the accounting process
4. Accounting of typical business events. Introduction to auditing and analysis of financial statements
Methods of Instruction
Lectures, exercises, individual and group solving of practical tasks and case studies.
Required Reading
Group of Authors, (2006), (D. Gulin, L. Žager, editors), Računvodstvo, Textbook of the University of Zagreb,
Croatian Association of Accountants and Financial Workers, Zagreb;
Group of Authors (2004), (ed. B. Tušek), Računovodstvo - Vježbe, 2nd edition, revised, Croatian Association of
Accountants and Financial Workers, Zagreb;
J. G. Siegel, J. K. Shim: Accounting Handbook, 4th edition, Barron’s, 2006
Additional Reading
Žager, K., Vašiček, V. Žager, L.: Računovodstvo za neračunovođe - osnove računovodstva, Croatian Association
of Accountants and Financial Workers, Zagreb 2007;
Meigs, W and Meigs R., (1999), Računovodstvo, Temelj poslovnog odlučivanja (translated from English),
MATE, Zagreb.
Student Obligations
Active class participation in all forms of teaching and homework.
Method of Assessment
Knowledge assessment throughout the course. Final exam: written and oral. The written part is completed in
the form of mid-term tests during the semester. The final grade is formed in the following way: mid-term tests
- 40% of the final grade, quizzes - 40%, in-class assessment and oral exam - 20%.

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BACHELOR DEGREE IN BUSINESS 2011/2012

5. Physical Education - Practice III


Course Objectives
Aims of course: (1) learning new conventional motor knowledge, (2) improve basics theoretical and practical
kinesiology knowledge, (3) fortifity inerest, anthropologicalcharacteristics and motor informations, (4) prevent
earlier tumble characteristics, abilitys and motor knowledge, couse for want of physical activitys, (5) training
students for individual phisical exercises, (6) promote sports culture and (7) promote social comunications.
Knowledge of structures, rules, training process, specific select kinesiology activitys: Swimming, basketball,
football, volleyball, handball, basic kinesiology transformation I (fitness), basic kinesiology transformation II
(aerobics), table tennis, badminton, dances (standard and latinoamerican), squash school, roller-skate, skating,
ski school, sports on the water (sailing school, paddle, canoe safari), orientation and mountain climbing, basics
of free climbing, riding school. Possibility changes morphological chara cteristics, motor and functional abilitys;
training students for independent physical exercises; laws of medical culture; quality nutrition.
Course Contents
Swimming, basketball, football, volleyball, handball, basic kinesiology transformation I (fitness), basic
kinesiology transformation II (aerobics), table tennis, badminton, dances (standard and latinoamerican), squash
school, roller-skate, skating, ski school, sports on the water (sailing school, paddle, canoe safari), orientation
and mountain climbing, basics of free climbing, riding school.

6. Undergraduate paper

4th semester

1. Croatian Economy
Course Objectives
The course enables students to understand better the contemporary processes of restructuring, business
activities, as well as the Croatian economy in general. It covers and applies two basic principles of economic
analysis. Firstly, it covers applied macroeconomics of Croatia focussing on main variables, e.g. prices,
unemployment, growth, and international relations. Secondly, it covers and analyses the real sector of the
economy and structural changes in key industries and institutions. Study of these two aspects is necessary to
identify market strategy necessary for a stable and sustainable development path.
Course Contents
1. Introduction
2. Origins of disaster
3. Long-term Croatian economic performance
4. Croatian economy - macroeconomic variables behavior
5. Economics of “Merry-go-round” in Eastern Europe
6. Transition agenda I - Imposing macroeconomic discipline
7. Transition agenda II - Extending encouragement
8. Transition performance - an alternative approach
9. Macroeconomic management of transition in Eastern Europe
10. Technology changes impact
11. Croatian economy - transition impact
12. Economic significance of the Adriatic Motorway
13. Croatian population changes impact
14. FDI role in Croatian economic development

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Methods of Instruction
Lectures, seminar work
Required Reading
Družić, I. (Editor) (2003) Hrvatski gospodarski razvoj, Politička kultura i Ekonomski fakultet Zagreb
Družić, I. East-West Trade Policies, Development Policy, Macmillan Press - UK, St.Martin’s Press - US 1992. pp. 213-239.
Družić, I. Croatian Economic Growth, (handout) CROATIAN ECONOMY MACROECONOMIC VARIABLES BEHAVIOR
Družić, I. Croatian Economic Growth, (handout)
Družić, I Macroeconomic of the Transition Reversibility, Ekonomski pregled, no. 11-12/1996. pp. 689-705
Transition; The first Ten Years, The World Bank 2002. pp. 3-58.
Transition; The first Ten Years, The World Bank 2002. pp.
Additional Reading
Družić, I. i Sirotković, J. (2002) Uvod u hrvatsko gospodarstvo, Politička kultura and Ekonomski fakultet Zagreb
Student Obligations
Active in-class participation. Group research assignments. Essays.
Method of Assessment
In-class assessment 25%, final exam 75%

2. Financial Institutions and Markets


Course Objectives
Understanding the structure, mechanism and functioning of contemporary financial systems, financial
institutions and markets. Introduction to the theoretical background, fundamental knowledge and operations
related to the financial sector.
Acquiring specific professional knowledge of banks, banking and especially credit services, procedures and
techniques. Knowledge of non-bank financial institutions and their services. Understanding financial markets
performance from the point of view of the service provider and the users. Understanding the procedures,
categories and instruments of the domestic and international payment system. Acquiring knowledge of the
Croatian financial and banking sector. Acquiring knowledge of recent developments in the financial services
industry. Understanding banking services and financial market transactions.
Course Contents
1. Financial system
2. Financial sector regulation
3. Financial institutions
4. Commercial banks
5. Nonbank financial institutions
6. Financial markets
7. Bank business
8. Domestic and international payment system
9. Croatian financial system
Methods of Instruction
Lectures, seminar classes and practice work, written assignments, seminar papers, oral presentation of seminar
papers, case studies, individual work.
Required Reading
Leko, V., Financijske institucije i tržišta, script, Ekonomski fakultet, Zagreb, 2008.
Mishkin, F.S., Eakins, S.G., Financijska tržišta + institucije, MATE, Zagreb, 2005.
Saunders, A., Cornett, M.M., Financijska tržišta i institucije, Masmedia, Zagreb, 2006.
Madura, J., Financial Institutions and Markets, Thomson, Mason, Ohio, 2008.

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BACHELOR DEGREE IN BUSINESS 2011/2012

Additional Reading
Kidwell, D.S. et al., Financial Institutions, Markets and Money, Willey, N.Y., 2003.
Miller, R.L., Vanhoose, D.D., Moderni novac i bankarstvo, MATE, Zagreb, 1997.
Leko, V., edit., Rječnik bankarstva, Masmedia, Zagreb, 1998.
Student Obligations
The students are required to participate in all forms of teaching. Continuous reading of up-to-date literature
and keeping abreast of the developments in the financial world. Short written reviews on current issues.
Visiting financial institutions.
Method of Assessment
The students’ knowledge will be continuously assessed at lectures and seminar classes as well as through
practical work, individual problem solving, case studies, written assignments and presentations of seminar
papers. The above mentioned continuous assessment will make up 20% of the final grade, the final
comprehensive written exam 60%, and oral exam 20% of the final grade.

3. Marketing
Course Objectives
Understanding key marketing concepts and the role of marketing in everyday business; strategic analysis,
planning, implementation and control of marketing concepts in real life situations and organisations;
development of basic communication and presentation skills.
Course Contents
1. Defining marketing
2. Marketing environment
3. Marketing and social responsibility
4. Market research and information systems
5. Consumer behaviour
6. Market segmantation, positioning and forecasting
7. Product
8. Price
9. Promotion
10. Sales and distribution
11. Planning, control and organisation of marketing activities
12. Marketing strategy
Methods of Instruction
Interactive lectures; Case study analysis; Paper writing and presentation.
Required Reading
Previšić, J., Ozretić Došen, Đ. (urednici): Osnove marketinga, Adverta, Zagreb, 2007.
Additional Reading
Previšić, J., Ozretić Došen, Đ. (eds): Marketing, II. amended edition, Adverta, Zagreb, 2004;
Kotler, P., Armstrong, G., Saunders, J., Wong, V.: Osnove marketinga, Mate, Zagreb, 2006;
Dibb, S., Simkin, L., Pride, W.M., Ferrell, O.C.: Marketing, Mate, Zagreb, 1995.
Student Obligations
Paper or project writing and presentation. Active in-class participation
Method of Assessment
Written/oral exam (60% of the final grade); Project/paper writing (20% of the final grade); Class participation
(20% of the final grade)

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BACHELOR DEGREE IN BUSINESS 2011/2012

4. International Economics
Course Objectives
Enable students to understand contemporary international economics in the conditions of globalisation, based on
their knowledge about theory, analysis and international trade and finance policies. Particular emphasis is placed
on the issues related to development of small, open economies under the conditions of international integration.
Course Contents
1. Introduction to international economics
2. Theory of international trade
3. Trade policy
4. Liberalisation of trade and economic development
5. Regional economic integration
6. Liberalisation of international movement of capital and labour
7. Foreign exchange market, exchange rate and exchange rate policy
8. Balance of payments
9. Internal and external balance policy
10. International financial crises and debt
11. Globalisation, sustainable development and economic growth
Methods of Instruction
Lectures, seminars, seminar papers, individual work.
Required Reading
Grgić, M. and Bilas, V. (2008) Međunarodna ekonomija, Lares plus, Zagreb; or
Babić, M. and Babić A. (2008) Međunarodna ekonomija, Zagreb;
Salvatore, D. (2007) International Economics, 9th edition, Wiley
Additional Reading
Krugman, P. and Obstfeld, M. (2007) International Economics: Theory and Policy, 7th edition, Pearson Education.
Student Obligations
Regular attendance of lectures and seminar classes, completion of homework assignments, writing seminar
paper, activity in class.
Method of Assessment
Weekly homework. Group projects (team work). Final written and oral exam

5. Public Finance
Course Objectives
Getting an insight into the nature of public goods and services, the role of social security system in income
redistribution. Understanding the possibilities and restraints, adequacy and efficiency of taxes and tax
policy. Getting an insight into the methods and instruments of the budgetary policy.
Understanding the problems of deficit financing and the role of public debt. Understanding the process and
instruments of fiscal decentralization and fiscal equalisation.
Course Contents
1. Introduction
2. Public sector and fiscal policy
3. Public goods and externalities
4. Public expenditure and social welfare
5. Taxation (efficiency and income distribution)
6. Budgetary policy and institution
7. Public debt
8. Fiscal decentralization

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BACHELOR DEGREE IN BUSINESS 2011/2012

Methods of Instruction
Debates during seminar classes, case studies, individual work, permanent reading of current literature.
Required Reading
Harvey. S Rosen (2004) Public Finance, Irwin/McGraw Hill
Additional Reading
Selected IMF working papers
Student Obligations
Attending lectures and seminars, essay writing and presentation
Method of Assessment
Assessment will be carried out continuously during the course (lectures, seminar work, individual problem
solving and case studying) and will be based on: tests (50% of the final grade), the final written and oral
examination (30% of the final grade) and the written assigment (20% of the final grade).

3rd Year of Study


5th semester

1. Monetary Policy
Course Objectives
Understanding the role of money in economic activity as well as the goals and functions of central banks in
implementation of monetary policy instruments. Acquiring knowledge of monetary flows which, through the
central bank and commercial banks, reflect changes in the monetary sphere of the economy and, through
liquidity of the national economy, affect the real economy variables, and states of equilibrium, such as: prices,
exchange rate, employment, economic growth, balance of payments etc.
Course Contents
1. Understanding money and its historical development
2. Contemporary monetary system
3. Monetary institutions and differences between central bank and commercial banks
4. Role of banks in the process of money creation
5. Bank reserves, multiplication of deposits and credit expansion
6. Money supply changes
7. Monetary aggregates and monetary multiplier
8. Money and inflation
9. Liquidity
10. Objectives and instruments of monetary policy
11. Effects of monetary policy on financial markets and on shifts in the real sector of the economy
12. Monetary policies of the Croatian National Bank, European Central Bank and Federal Reserve System
13. Monetary policy and exchange rate policy
14. International monetary system
Methods of Instruction
Lectures, seminars, PC practice, essay writing.

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BACHELOR DEGREE IN BUSINESS 2011/2012

Required Reading
Perišin, I.; Šokman, A.; Lovrinović, I.: “Monetarna politika”, Faculty of Economics and Tourism ‘Mijo Mirković’
Pula, 2001;
Mishkin, F.S.: “The Economics of Money, Banking and Financial Markets”, Pearson Addison Wesley, 2002.
Additional Reading
Mayer, T. A.; Duesenbery, J.S.; Aliber, R.Z.: “Money, Banking and the Economy”, W.W. Norton & Company,
1997;
Issing, O.; Einfuhrung in die Geldpolitik, 13th edition, 2003.
Student Obligations
Active participation in all forms of class. Writing homework assignments on specific topics and reviews of
current issues in the field of monetary policy.
Method of Assessment
Assessment will be carried out continuously, during the pedagogical work with students (lectures, practical
work, individual problem solving and case studies), and at the final written and oral exam. The final grade will
depend on mid-term tests, and the success at the final written and oral exam. Mid-term tests account for 60%
of the final grade, and the final written and oral examination for 40% of the final grade.

2. Business Statistics
Course Objectives
The aim of the course is to enable students to apply statistical methods in business economics by using
empirical data from the field of finance, marketing, international trade, etc. The emphasis is on the use of real-
life cases as well as on the use of software.
Course Contents
1. Introduction
2. Methods of descriptive statistics
3. Selected methods and models for business analysis
4. Simple and multiple regression models
5. Business forecasting methods
6. Selected statistical methods for quality management
Methods of Instruction
Lectures, exercises, individual work with students during office hours
Required Reading
Dumičić, K., Bahovec, V. (Editors). Poslovna statistika (Business Statistics). Awaiting publication.
Šošić I. (2006). Primijenjena statistika, 2nd Edt., Zagreb: Školska knjiga (selected chapters).
McClave, J.T., Benson, P.G., Sincich, T. (2007). Statistics for Business and Economics, 10th Edt., Pearson
Education, Prentice Hall, Upper Saddle River, NJ.
Additional Reading
Šošić I. (1990, 1991). Metode poslovnog prognoziranja - series of articles in Ekonomski analitičar.
Groebner, D.F. et al. (2008). Business Statistics. A Decision_Making Approach. 7th Edt.. Upper Saddle River, New
Jersey: Pearson, Prentice Hall.
Tryfos P.(1998). Methods for Business Analysis and Forecasting: Text and Cases. New York: Wiley.
Student Obligations
Use of computers for pre-prepared assignments.
Method of Assessment
Written and oral exam.

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BACHELOR DEGREE IN BUSINESS 2011/2012

3. Management
Course Objectives
Understanding management concepts, complex roles and tasks of management in modern organisations.
Gaining knowledge about basic management functions, methods of work and their application in
management problem-solving situations and operating under complex conditions. Developing students’ own
potential and competence to analyse the performance of management and management affairs at different
organisational levels and in different organisations.
Course Contents
1. Introduction to management
2. Theories of management
3. Management environment
4. Planning
5. Organisation
6. Human resource management
7. Leadership
8. Control
9. Budget management
Methods of Instruction
Current topical issues are discussed not only in class, but also through various forms of student activities:
participation in projects, in-class activity (group and individual problem solving, seminar papers and case study
analysis).
Required Reading
Sikavica, P., Bahtijarević-Šiber, F., Pološki Vokić, N.: Temelji menadžmenta, Školska knjiga, Zagreb, 2008;
Bahtijarević-Šiber, F. and others.: Organizacijska teorija, Informator, Zagreb, 1991, pp. 181-291;
Buble, M.: Management, Faculty of Economics, Split, 2000;
Sikavica, P., Bahtijarević-Šiber, F.: Menadžment - Teorija menadžmenta i veliko empirijsko istraživanje u
Hrvatskoj, Masmedia, Zagreb, 2004;
Certo, S. M.: Modern Management, Prentice Hall, New Jersey, 2005.
Additional Reading
Dessler, G.: Framework for Management, Prentice Hall, New Jersey, 2002;
Drucker, P. F.: Management challenges for the 21st century, Butterworth-Heinemann, Oxford, 1999;
Koonz, H., Weihrich, H.: Menedžment, Mate, Zagreb, 1998;
Robbins, S. P., Coulter, M.: Management, Prentice Hall, New Yersey, 2005;
Schermerhorn, J. R.: Management, J. Wiley & Sons, New York, 2002.
Student Obligations
Active participation in all teaching activities. Keeping abreast and reading of contemporary literature.
Method of Assessment
In addition to the standard oral or written exam (1st method) taken after the end of the teaching cycle,
students can pass this course by taking active part in class and passing their mid-term tests (2nd method).
Active in-class participation:
1.attendance and in-class participation;
2. participation in 2 project assignments; and
3. passing mid-term tests

4. Elective courses1

1
For a detailed list of elective courses please visit our web site: www.efzg.hr/bdib

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BACHELOR DEGREE IN BUSINESS 2011/2012

6th semester

1. Tourism Principles
Course Objectives
Theoretical and practical knowledge and skills that students gain through the Tourism Principles course
represent the main framework for a thorough understanding of the role of tourism in the socio-economic
system of a country. One of the main goals of the course is to provide future bachelors of business with
essential knowledge about specific issues and principles of tourism market, but also to enable them to
understand contemporary trends in tourism. By adopting a conceptual framework for the analysis of the role
and meaning of numerous segments that form the complex tourism system, students will be able to recognise
real potential for tourism development in Croatia by using relevant research methods in the function of
management, marketing, development planning and tourism policy. Moreover, on the basis of real case studies,
students will be in a position to analyse various impacts of tourism development, as well as to argumentatively
express their attitudes about the advantages and disadvantages of particular development models.
Course Contents
1. Introduction to tourism - terminology, classification and historical development
2. Tourism in national economy
3. Characteristics of tourism market
4. Tourism system - key players and organisational issues
5. Tourism destination - definition, concept and life cycle
6. Tourism resources and attractions
7. Accommodation and supporting services
8. Transport and infrastructure in tourism
9. Tourism intermediaries - travel agencies and tour operators
10. Economic impacts of tourism
11. Socio-cultural impacts of tourism
12. Environmental impacts of tourism
13. The role of public and private sectors in tourism development
14. Marketing and e-business in tourism
15. Tourism planning and sustainable development
Methods of Instruction:
Interactive lectures and seminars, presentations, project assignments for small groups of students, use of
multimedia resources, discussions, simulations and solving concrete problems of the development of Croatian
tourism.
Required Reading:
Cooper, C., Fletcher, J., Gilbert, D., Shepherd, R., Wanhill, S. (2008), Tourism: Principles and Practice, Longman,
Harlow-Essex.
Additional Reading:
Weaver, D., Lawton, L. (2002), Tourism Management, John Wiley & Sons, Milton.
Goeldner, C.R., Ritchie, J.R.B. (2005), Tourism: Principles, Practices, Philosophies, John Wiley & Sons, Hoboken, NJ.
Student Obligations:
Mid-terms, short tests, presentations, exam, active participation in all forms of class, keeping abreast with
current literature, case analyses and reviews.
Method of Assessment:
The first option is intended for those students who will actively participate in classes and seminars, where the
final grade depends on continuous work and points collected during the semester, and pertains to short tests,
mid-terms and presentations. Mid-terms can account for a maximum of 60% of the final grade, short tests for
20% and presentations for 20%.
The second option is to take a written and oral exam at the end of the semester.

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BACHELOR DEGREE IN BUSINESS 2011/2012

2. Managerial Accounting
Course Objectives
Understanding the concepts, methodologies and objectives of providing information for internal users;
understanding accounting information so as to give the users a quality foundation for the decision making
process. Acquiring knowledge and developing skills for applying methods of cost allocation and accounting
of product costs; knowledge and skills of developing and using business plans and of selecting relevant
information for specific business decisions; knowledge about transfer prices and about costs of quality. This
will enable students to build competence in order to establish and select information for evaluating and
improving management efficiency of business entities.
Course Contents
1. Theoretical concept of managerial accounting
2. Accounting aspects of cost management
3. Planning and control instruments
4. Information relevant to decision making process
5. Accounting treatment for quality costs
6. Transfer pricing
Methods of Instruction
Lectures, task solving exercises, individual work.
Required Reading
Group of Authors; Troškovno i upravljačko računovodstvo, HURE, Zagreb, 1998.
Gulin D, Tušek B., Žager L., Poslovno planiranje, kontrola i analiza, HZRIF, Zagreb, 2004.
Weygandt J. J., Kieso, D. E., Kimmel, P. D. (2005). “Managerial Accounting” Danvers: John Wiley & Sons.
Additional Reading
Horngren C., Datar S., Foster G., Cost Accounting, Prentice Hall, New Jersey, 2003.
Engler C., Managerial Accounting, Irwin, Homewood, Illinois,1987.
Kaplan R. S., Atkinson A. A., “Advanced Management Accounting”, Prentice Hall International, London, 2005.
Lucey T. “Management Accounting”, Letts Educational, London, 1996
Student Obligations
Active participation in all forms of class. Keeping abreast with relevant contemporary literature. Designing
and analysing case studies.
Method of Assessment
The assessment will be carried out throughout the semester (lectures, exercises, case studies, individual work).
The final grade will include assessments carried out throughout the semester, and the written and oral exam.

3. Enterprise Information Systems


Course Objectives
Generally, becoming acquainted with the notion of EIS, as well as its roles, functions, and applications.
Specifically, gaining knowledge and skills needed to actively participate in the development and use of EIS
and all its key functions and business processes.
Course Contents
1. Fundamentals
2. Enterprise Information System (EIS) and business management
3. Enterprise System design & development
4. EIS support to key business functions
5. EIS support to business process management
6. EIS support to communication and collaboration

32 University of Zagreb, Faculty of Economics & Business


BACHELOR DEGREE IN BUSINESS 2011/2012

7. EIS governance
8. EIS and e-business
9. EIS support to business analytics, planning and decision-making
Methods of Instruction
Lectures, case studies and computer lab exercises.
Required Reading
Group of Contributors (red. M. Varga i K, Ćurko). Informtika u poslovanju. Element, Zagreb, 2007, selected
chapters.
Group of Contributors (red. Ž. Panian). Poslovni informacijski sustavi, awaiting publication.
Laudon, K.C., Laudon, J.P. Management Information Systems - Managing the Digital Firm. Pearson/Prentice
Hall, Upper Saddle River (NJ), 2006
Additional Reading
McLeod, R.J. Management Information Systems, Prentice Hall International Editions, 9th Edition. Englewood
Cliffs (NJ), 2003.
Bocij, P., Chaffey, D., Greasley, A, Hickie, S. Business Information Systems, 3rd edition. Pearson Publishing Ltd,
Harlow (England), 2006
Student Obligations
Preparation of a written essay or computer presentation of a specific case study.
Method of Assessment
Two tests during the semester, monitoring of practical work and progress in laboratory exercises, written exam.

4. Elective courses1

4th Year of Study


7th semester

1. Marketing Management
Course Objectives
After this course, students should be able to analyse and interpret the behaviour of consumers and
competitors, design effective marketing programmes by selecting appropriate strategies and tactics for all
elements of marketing; critically think, examine and apply marketing knowledge.
Course Contents
I. UNDERSTANDING CONSUMERS AND MARKETS
1. Marketing management process - Focus on customers and on creating value for customers
2. Situation analysis and possible responses to market changes
3. Consumer and organisational buyer behaviour
4. Quantitative and qualitative market research techniques
II. MARKETING STRATEGY DEVELOPMENT AND MARKETING PLANNING
5. Marketing strategy and marketing plan

1
For a detailed list of elective courses please visit our web site: www.efzg.hr/bdib

University of Zagreb, Faculty of Economics & Business 33


BACHELOR DEGREE IN BUSINESS 2011/2012

6. Product and price management


7. Marketing communication and sales management
8. Marketing organisation and marketing control process
III. SPECIAL TOPICS ON MARKETING MANAGEMENT
9. Services marketing and internal marketing
10. International marketing
11. Marketing for non-profit organisations
12. Business-to-business marketing
13. Internet marketing
Methods of Instruction
Lectures, case study analyses, student homework - papers, seminars
Required Reading
Previšić J. - Ozretić Došen Đ. (editors): Marketing, Adverta, Zagreb, 2004.
Kotler. P - Keller, K. L.: Marketing Management, 12th edition, Pearson Prentice Hall, 2006
Additional Reading
Winer, R. S.: Marketing Management, Prentice Hall, 2006.
Peter, J. P. - Donnelly, J. H.: Marketing Management: Knowledge and Skills, Irwin Professional Publishing,
2003.
Mullins, J. W. - Boyd, H. W. - Walker, O. C.: Marketing Management: A Strategic, Decision-Making Approach,
McGraw-Hill College, 2006.
Doyle, P. - Stern: Marketing Management and Strategy, Prentice Hall, 2006
Student Obligations
Active participation in class participation, reading literature, writing reviews
Method of Assessment
The final grade will be determined as follows: active class participation - 20%; written home assignment I -
10%; written home assignment II - 10%; test I - 30%; test II - 30%

2. International Business
Course Objectives
Commercial and other specific knowledge and competences for conducting standard operations in foreign
trade. Knowledge and competences for modern types of international trade and related services (i.e. in
international transportation and forwarding services), such as competences for a career at chambers of
economy and other governmental institutions (i.e. customs administrations, ministry of economy).
Course Contents
1. Institutions, organisations, integrations and agreements determining international business;
2. Croatian system of international economic relations;
3. Conducting business in international markets;
4. International trade usages and rules; sales methods and specialised markets in international business;
5. Foreign market entry models;
6. Classic and modern forms of approach to foreign markets - participants and progress.
Methods of Instruction
Lectures and seminars.
Required Reading
Matić, B.: Međunarodno poslovanje, Synergia, 2004
Additional Reading
Lazibat, T., Kolaković, M.: Međunarodno poslovanje u uvjetima globalizacije, Synergia, 2004

34 University of Zagreb, Faculty of Economics & Business


BACHELOR DEGREE IN BUSINESS 2011/2012

Student Obligations
Attending lectures and seminar classes, doing homework assignments, writing seminar paper, activity in class.
Method of Assessment
Written and oral exam.

3. Entrepreneurship
Course Objectives
Students will acquire knowledge and skills about the fundamentals and basic principles of entrepreneurship,
functions of entrepreneurship, entrepreneurial environment and prospects of entrepreneurial development.
The aim of this course is to point out to the students and potential entrepreneurs the significance of
creating an appropriate entrepreneurial background, and possibilities of entrepreneurial risk protection. The
knowledge of opportunities and risks of an entreprenurial undertaking is included.
Course Contents
1. Definition of entrepreneurship
2. Entrepreneur
3. Functions of entrepreneurship
4. Entreprise and entrepreneurial environment
5. Business plan design
6. Initiating an entrepreneurial project
7. Comparative analysis of entrepreneurship
8. Entrepreneurial challenges for the 21st century
Methods of Instruction
Lectures, seminars, written papers, individual work
Required Reading
Škrtić, M.: Poduzetništvo, Sinergija, Zagreb, 2006.
Kirby, D., A.: Entrepreneurship, McGraw Hill, London, 2003.
Kolaković, M.: Poduzetništvo u ekonomiji znanja, Sinergija, Zagreb, 2006
Additional Reading
Kuvačić, N.: “Počela poduzetništva”, Ekonomski fakultet u Splitu, 1999.
Scarborough N. M. and Zimmerer, T. W.: “Effective Small Business Management: An Entrepreneurial
Approach”, Prentice Hall, 2003.
Longenecker, J. G.; Moore, C. W.: “Small Business Management - An Entrepreneurial Emphasis”, Thomson
South-Western, 2003
Student Obligations
Active participation in class (both in lectures and seminars). Presentations, analyses and evaluations of specific
entrepreneurial projects in the Republic of Croatia. Involving students in specific entrepreneurial projects.
Method of Assessment
Knowledge assessment will be performed throughout the semester, i. e., within lectures, seminars, individual
presentations of entrepreneurial projects. The final grade will be based on the above assessments, as well as on
the written and oral part of the exam.

4. Elective courses1

1
For a detailed list of elective courses please visit our web site: www.efzg.hr/bdib

University of Zagreb, Faculty of Economics & Business 35


BACHELOR DEGREE IN BUSINESS 2011/2012

8th semester

1. Strategic Management
Course Objectives
This course is intended for undergraduate students with the intention of introducing them to the relevant
aspects of contemporary strategic management.
Course Contents
1. Introduction to strategic management
2. Strategic management process and levels of strategy
3. Mission, vision and strategic goals
4. Strategic analysis
5. Forecasting the future and scenario techniques
6. Competitive advantage
7. Strategic options
8. Corporate strategy
9. Strategy implementation
10. Strategic planning and control
Methods of Instruction
In addition to lectures, current topical issues are discussed, which requires student participation, such as group
and individual problem solving, seminar papers, and business case analysis. The classes are interactive, dialogue
and discussion are encouraged.
Required Reading
Whellen, T. L., Hunger, D. J.: Strategic Management and Business Policy, 9th ed., Prentice Hall, 2004.
Additional Reading
Thompson, A. A. Jr., Strickland III, A. J.: Strategic Management: Concepts and Cases, 13th ed., McGraw-Hill/
Irwin, 2002;
Buble, M. (ed.): Strateški menadžment, Zagreb: Sinergija, 2005.
Student Obligations
The total number of hours required for the course:
Lectures - 30 hours; Seminars - 30 hours; Preparation for the exam - 60 hours; Preparation of projects for
seminars - 60 hours
Method of Assessment
In addition to taking the ”classical” exam during the examination period after the completion of the course,
students can also pass the exam through active class participation and through mid-term tests. Active
participation involves:
1. Attendance and class participation;
2. Work on project assignments;
3. Passing mid-term tests

2. Analysis of Financial Statements


Course Objectives
Understanding the concept and the role of financial statements’ analysis in a contemporary business
environment. Acquiring knowledge of basic instruments and procedures in analysing financial statements.
Examination of financial position (security) and business performance on the basis of financial statements
across differentindustries.

36 University of Zagreb, Faculty of Economics & Business


BACHELOR DEGREE IN BUSINESS 2011/2012

Course Contents
1. Introduction to analysis of financial statements
2. Financial position (security) and business performance
3. Horizontal and vertical analysis of financial statements
4. Ratios of financial statements analysis
5. Impact of accounting policies on financial position and business performance
6. Integrity of financial and nonfinancial ratios - balanced scorecard model
7. Innovative performance measures - eva, mva
8. Case study
Methods of Instruction
Lectures, seminar work, case study analysis, students’ team work and individual work.
Required Reading
Žager, K., Žager. L.: Analiza finacijskih izvještaja, Masmedia, Zagreb, 1999
Wild, J. J., Bernstein, L. A., Subramanyam, K. R.: Financial Statement Analysis, Seventh Edition, McGraw Hill -
Irwin, New York, 2001.
Additional Reading
Gulin, D., Tušek, B., Žager, L.: Poslovno planiranje, kontrola i analiza, HZRiF, Zagreb, 2004
Žager, K., Vašiček, V., Žager L.: Računovodstvo za neračunovođe - osnove računovodstva, 4th edition, HZRiF,
Zagreb, 2007
Helfert, E. A.: Tehnike financijske analize, 7th edition, translated from English, HZRFD, Zagreb, 1997.
Student Obligations
Active in-class participation, writing seminar papers and reviews, their presentation in class, reading literature.
Method of Assessment
Active in-class participation, evaluation of the seminar papers and reviews, as well as of their presentation,
written tests and an oral examination.
The final grade will be given based on in-class participation (60%) and the oral examination (40%).
Exam Application

3. Investment Analysis
Course Objectives
Advanced knowledge on valuation topics and management of basic financial investments (stocks and bonds)
from business finance. Acquiring knowledge in the market models, index models, CAPM and APT. Acquiring
knowledge in modern portfolio theory. Acquiring knowledge in analysis of interest rates movements and
other financial prices, efficiency and market functioning for financial investments. Acquiring knowledge in
other financial instruments - derivatives, real estate and other investment vehicles. Understanding of option
pricing theory. Acquiring knowledge of hedging.
Course Contents
1. General information about Investment Analysis Course
2. Overview of investment analysis
3. Securities and their market
4. Basic financial concepts - risk, return and time
5. Efficient asset allocation
6. Index models
7. The capital asset pricing model.
8. Arbitrage pricing theory and multifactor models
9. Portfolio management
10. Bond prices and yields

University of Zagreb, Faculty of Economics & Business 37


BACHELOR DEGREE IN BUSINESS 2011/2012

11. Managing bond portfolios


12. Stock valuation models
13. Securities analysis
14. Derivatives
15. Options
Methods of Instruction
Lectures, seminar work, practical work, written assignments, solving practical problems, individual work
Required Reading
S. Orsag, Vrijednosni papiri, Revicon, Sarajevo, 2003
Z. Bodie, A. Kane, A. J. Marcus, Essential of Investments, 7th edition, McGraw-Hill, 2008..
Additional Reading
W. F. Sharpe, G. J. Alexander, J. V. Bailey, Investments, 6th edition, Prentice Hall, 1999.
R. A. Haugen, Modern Investment Theory, 3rd edition, Prentice-Hall, Inc, Englewood Cliffs, 1993.
Priručnik za polaganje ispita za obavljanje profesije investicijskog savjetnika, redakcija, Silvije Orsag, HUFA, Zagreb, 2002.
Student Obligations
Active in-class participation. Keeping abreast of contemporary professional literature. Writing essays about
current topics. Possible participation in different simulations of investment management
Method of Assessment
Assessment will be carried out during the semester (lectures, seminar work, individual problem solving and
case studying.) The final grade will be based on the in-class knowledge assessment as well as the written and
oral exam. Different forms of knowledge assessment during the semester make up 40 % of the grade, the final
written exam 40 % and the oral exam 20 %.

4. Undergraduate thesis

5. Elective courses1

1
For a detailed list of elective courses please visit our web site: www.efzg.hr/bdib

38 University of Zagreb, Faculty of Economics & Business


BACHELOR DEGREE IN BUSINESS 2011/2012

USEFUL INFORMATION

Visas and resident permits

Passport or some other internationally recognised identification document which proves


your identity and citizenship, issued by governmental authorities of your home or resident
country is required to entry in the Republic of Croatia. Tourists may remain in Croatia for
up to three months.

Visa is required for the foreign students coming from the countries whose citizens require
a visa for entering Croatia. Visa is a permission to enter, stay or travel through the territory
of the Republic of Croatia.

A foreign citizen is required to get a visa before entering the Republic of Croatia, in
accordance with the visa system prescribed by the Croatian government.

Visas are normally issued by the diplomatic mission or the consular office of the Republic
of Croatia. Visa cannot be used as a work permit.

Housing

RESIDENCE HALLS

The Ministry of Science, Education and Sports allocates a number of rooms to foreign
students in one of the five student residence halls in Zagreb.

• Residence hall Cvjetno naselje, 1750 beds


Odranska 8, tel. ++385 (0)1 6191-245
• Residence hall Stjepana Radića, 3550 beds
Jarunska 2, tel. ++385 (0)1 3634-255
• Residence hall dr. Ante Starčevića, 1100 beds
Ljubljanska 2, tel. ++385 (0)1 3095-434
• Residence hall Lašćina, 480 beds
Lašćinska c. 32, tel. ++385 (0)1 2430-615
• Residence hall Ivana Meštrovića, 280 beds
Trg hrvatskih velikana 11, tel. ++385 (0)1 4611-750

There are four student dormitories that are open to domestic and international students.
The rooms in the residences are double or triple (there are no single rooms) and sometimes
have their own bathrooms. In other cases bathrooms will be shared by the residents of the
same floor.

40 University of Zagreb, Faculty of Economics & Business


BACHELOR DEGREE IN BUSINESS 2011/2012

PRIVATE HOUSING

For those who are not assigned university accommodation it is necessary to look for
alternatives such as private rental accommodation. Rents vary greatly according to
location, room size, facilities etc. Overhead expenses are sometimes included in the price,
and sometimes are paid separately. Payment is usually expected at the beginning of the
month, while some landlords request payment for several months in advance. The easiest
way to rent a room or a flat is to run an advert in a newspaper or in the classified ads
e.g. „Plavi oglasnik“ or on real-estate web pages such as www.crozilla-nekretnine.com or
www.centar-nekretnina.net.

Examples of prices:
Single room with shared kitchen and toilet - 100 - 150 Euros per month
Studio apartment - 200 Euros per month

STUDENT HOSTELS

If you prefer private accommodation and would like to live in a rented flat, before choosing
a nice one, you might want to spend some time in a hostel.

Therefore, we suggest one newly refurnished youth hostel:

RAVNICE YOUTH HOSTEL


Ravnice 38 d
Phone: +385 1 233 23 25
Fax +385 1 234 56 07 385
E-mail: ravnice-youth-hostel@zg.hinet.hr
www.ravnice-youth-hostel.hr
There are no bed and breakfast options.

Health insurance

Foreign students, who have compulsory insurance in their home country, have the right to
emergency health service during they stay in Croatia.

All foreign students must have a health insurance during their stay in Croatia. The best
option is to enrol in an insurance plan from your home country that covers your stay in
Croatia.

Foreign students who decide to take out a Croatian health insurance policy can do so at
the Croatian Health Insurance Institute (Hrvatski zavod za zdravstveno osiguranje-HZZO).

Croatian Health Insurance Institute


Klovićeva 1, 10000 Zagreb, www.hzzo-net.hr

University of Zagreb, Faculty of Economics & Business 41


BACHELOR DEGREE IN BUSINESS 2011/2012

Academic calendar

Winter semester: beginning of October - end of January


Summer semester: mid February - beginning of June
Exam period: February (winter semester), June (summer semester)

CONTACT US
Prof.Nevenka Čavlek, PhD
Vice Dean, International Affairs
Phone: ++385 (0)1 238 3453
e-mail address: ncavlek@efzg.hr

Prof. Mario Spremić, PhD


Head, Bachelor Degree in Business
International Program
Phone: ++ 385 (0)1 238 3278
e-mail address: mspremic@efzg.hr

Davorka Jukica, MA
International Office
Coordinator for accreditation archive
and ECTS transfer
Phone: ++385 (0)1 238 3232
e-mail address: djukica@efzg.hr

Paulina Matijašec, MA
International Office
Coordinator for International Projects
Phone: ++385 (0)1 233 2703
e-mail address: pmatijasec@efzg.hr

42 University of Zagreb, Faculty of Economics & Business

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