TOMMY PAYNE

SOLUTION

The concept for One Spoke Loose

arose from my love of bike riding
around North Fitzroy where I live.
During the game each player builds
their own bicycle from laser cut
bike parts.

CHALLENGE

Design a board game based

on a theme of your choice

CHALLENGE
Develop the brand identity and
design the packaging for three
related products to be sold in
design stores and museum shops
SOLUTION
The Sensory 1/5 Company is a
fictitious entity that produces
memory boosters through sight,
sound and smell. The design
references vintage medicine
packaging, sampling typography
from the 1940s and 50s. The
customer experiences a trip
down memory lane.
 SOLUTION

The blossoms which are

prevalent around Melbourne
during spring time were my
inspiration for this campaign.
Utilising soft tones and
overlaying multiple images
I attempted to capture the
essence of Spring.

CHALLENGE

Design a look-book, swing tag,

press advertisement and point
of sale display for an existing
fashion brand
 Spring Fever
KAREN WALKER
w w w.karenwalkereyewear.com
CHALLENGE

Create a brand and design the

packaging for six baked goods to be
sold in a gourmet deli, cafe or bakery

SOLUTION

The word Maisonette refers to a

set of rooms and is diminutive of
maison, ‘house’. The box is designed
in such a way that each macaron is
protected from potential damage
during transport and requires no
glue for assembly.
 CHALLENGE

Design a large format poster and

one other promotional item for the
Melbourne International Arts Festival
SOLUTION

The Melbourne Arts Festival

represents an exchange of
artistic ideas between artists
and their audience. I chose to
capture this interchange by
designing a pattern created from
water. The water represents the
fluid nature of the arts as it can
exist in multiple states; solid,
liquid and gas.
 SOLUTION

Paradox is a new stock from

Spicers Paper. The sampler
explores the conflicting nature
of applying ink to paper and
the interesting results of
this partnership. The design
incorporates abstract treatment
of imagery and highlights the
versatile nature of the product.

CHALLENGE

Create a paper sampler to

showcase a new stock produced
by Spicers Paper.
 PARAD X
PAR ADOX IS A SMOOTH UNCOATED
PAPER WITH HIGHER INK 100 gsm 110 gsm 180 gsm 220 gsm 300 gsm
HOLD-OUT AND SUPERIOR DOT

DEFINITION. THIS PRODUCES A RIDDLE × ×× × × ××

BRIGHTER , SHARPER PRINTING MYSTERY ×× × ×× × ×
RESULT THAN TR ADITIONAL ENIGM A ×× ×× × ×× ×
MACHINE FINISHED OFFSETS.
CONUNDRUM × × ×× × ××

ANOM A LY ×× × × ×× ×
THE DENSE SURFACE OF SMOOTH
UNCOATED PAPERS CAN REDUCE

700 x 1000
320 x 450

320 x 450
455 x 360

650 x 910
INK ABSORBENCY, MEANING THAT SHEET SIZES mm

THE SOLVENTS AND BINDERS IN

THE INK MIGR ATE MORE SLOWLY

INTO THE PAPER AND THE DRYING

× REAM WR APPED
PROCESS IS SLOWED.
× BULK WR APPED

A PRINTING GUIDE FOR PAR ADOX * italic dimension indicates

usual grain direction
IS AVAILABLE ON REQUEST.
 CHALLENGE

Create the brand identity, stationery

and style guide for contemporary
art space Atelier Projects

SOLUTION

Atelier Projects is an avant-garde

enterprise whose identity had to
reflect a clean, unembellished
aesthetic. The layered elements
of the logo reflects the display of
art on the gallery walls over time.
Minimum Size

To protect the integrity of the design, the

mark may be reduced to no smaller than the
displayed size.
41.65 mm
Clear Space Guidelines = height of the rounded letter R

The minimum clear space is represented as

the dimensional height of the letter ‘X’ taken
from the width of the rounded letter ‘R’.
No other design elements are to enter this
clear space grid. 41.65 mm

AT E L I E R P R O J E C T S M i n i m u m l o g o s i ze & C l e a r S p a ce 08

Photography

The Atelier Projects photographic style is

evolutionary. It directly correlates to the
type of artwork displayed in the gallery
and any promotional material showing
photography is an extension of the artworks
on display. The gallery is only a vehicle for
spreading the artist’s message.
The artworks vary from light installations,
sculpture, illustration, painting, print
making, electronic media, ceramics, and
photography; virtually anything that a single
artist or group show may present. The style
in which these artworks are captured should
be congruent with the artist’s style.
Variations of tight close-ups and wide-
angled imagery may be used to highlight
certain textures and features that signify the
wide array of contemporary art on display.

AT E L I E R P R O J E C T S P h o to g r a p h y 10
CHALLENGE

Design the annual report for

contemporary art space Atelier
Projects and choose a theme to
communicate the brand identity.

SOLUTION

The annual report for Atelier Projects

communicates two points of perception.
The first from the individual’s point of view
and the second from the outside world.
I created imagery by compressing hand
drawn type into spaces around a faceless
viewer in order to build upon the layered
nature of the brand identity.