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SOCIAL MEDIA

MARKETING 2.0
A 2 Day Intensive Learning Programme

Overview Session Key Topics


Social Media Makerting 2.0 is a first in market accelerated study programme designed
exclusively to push the boundaries of social media understanding and practice to a new
Day 1
level. The new communication landscape (Conversation, Collaboration & Co-creation)
Social Media Marekting 2.0 will help you unravel the complexity that surrounds effective ○Interactive Group Exercise ○ How to use interest and passion points to create
social media strategy planning and execution. This programme will help you answer the connections on social networks ○Understand how connections lead to conversations,
hard questions about monetizing social media, about effectively channeling and
collaboration and community ○ See how brands leverage passion points to create
integrating social into your larger digital marketing plans, about content development
and management. meaningful conversations and deeper engagement

This course is an absolute must for every progressive, ambitious marketer who wants
to develop and deliver the most innovative social media campaigns in market. Social Media & changing consumer behavior
○How change in media consumption behavior impacts brand preference and purchase
○Understand how urban Indians are tapping into global subcultures on the social web ○
How marketers need to evolve strategies to engage communities in this new landscape
Learning & Outcomes
○See how mega shifts in the value system is impacting India’s urban youth
» This programme will help you develop a robust, end-to-end social media strategy
» Learn how to use the best tools to monitor conversation and buzz Community-centric integrated marketing
» Learn how to develop a blogger out reach programme ○ Understand how the social web is changing integrated marketing and the role of
» Understand how to develop a holistic content strategy agencies ○How can brands create a series of integrated marketing campaigns to create
» Create your own Social Media play book a larger engagement platform ○ Learn how brands are integrating owned, paid and
» Understant how to fully monetize & track your social media investments earned media into the overall marketing strategy
» Get to learn how Social Media integration drives online conversion
Social media measurement & montetisation
○How to monetize conversations, campaigns and communities for business impact
○ How brands use online communities to energize their brand advocates and
Who should attend ambassadors ○Learn how brands measure business impact, platform influence and
» Marketing Directors » Marketing Managers program engagement
» Ad Agency Heads » Brand Managers
» Head of Marketing » Communication specialists Day 2
» Social Media Managers & Strategists » PR Managers
Social web strategy for B2C brands
○Learn how brands are using contests to build high-engagement communities
○How social media campaigns drive incremental retail footfall and higher conversion
○Understand how CSR campaigns help brands connect with core stakeholders
Faculty & Speakers
Gaurav Misra
Social web strategy for B2B brands
○Use communities & forums to strengthen relationships with business partners
Gaurav Mishra helps global brands benefit from Social Squared, the
○Understand how brands engage communities to attract and motivate the best talent
intersection of social as in connecting people and social as in benefiting ○Create thought leadership through community interaction and engagement
the society, as Director, Digital and Social Media, MSLGROUP Asia.
Previously, Gaurav has studied at IIM Bangalore, held senior marketing Social-CRM and social-commerce
roles at the Tata Group, taught social media at Georgetown University as ○ Learn how to integrate social media into each stage of customer life-cycle ○ Use
the 2008-09 Yahoo! Fellow, launched crowd-sourced election monitoring reviews and recommendations to cross-sell and up-sell brands ○Understand how real-
platform Vote Report India and co-founded social media agency 2020 Social. time support on social networks can increase customer satisfaction

Strategy on a post-it note


Manish Sinha ○Interactive Group Exercise - Convert learning into action ○What are our brand values

Manish is presently working as Chief Strategy Officer, Digitas India. and business objectives? ○Who are our brand evangelists and what are their passions?
At Digitas India Manish works with clients like Samsung, Airtel, Met Life ○What is our core platform and program strategy and how will we measure success?
and Nestle. Prior to this he was with WPP’s The Futures Company – a
trends and innovation consultancy, heading the Delhi office. Manish has Venue, Dates & Timing:
worked at top agencies in a career spanning more than 15 years
New Delhi
– JWT, O&M, Leo Burnett, Mudra and Bates handling clients like Pepsi,
ASCI, Qutab Institutional Area
Ford, Cadbury, BBC, etc. An early adopter of the digital medium, he has 27th & 28th Jan. 2011
espoused digital thinking at Bates, Tribal DDB & now Digitas. He is a Marketing & Media partner
Mumbai
frequent speaker at B-Schools and an avid blogger Regus Trade Centre,
Bandra Kurla Complex
10th & 11th Feb. 2011
Glen Ireland
Timings for both locations -
Glen is founder director of the IDMI. He has spent over 18 years in the Social Media Partner
(9.30 am to 5.30 pm both days)
area of marketing communications and comes with a truly diverse &
comprehensive repertoire of expertise. He has played various leadership Course Fee: Rs. 19,500/- per participant plus Service Tax @ 10.3%
roles in the past from Regional Strategy Director – APAC Special discounts: d
rly Bir
(Digital, CRM & Analytics) with WPP/ Enfatico based out of Singapore to 10% for Companies/Groups (4 or more participants) 5% Ea extended
un t
VP & Branch Manager at RMG Connect, India. His other lead roles include Disco 17.01.11
till
Digital Planning Director at Wunderman - Sydney & CRM strategist
with Publicis Mojo, Australia.
REGISTER NOW Past training Testimonials

Contact details:- 909 Sector 17B, Gurgaon, Haryana - 122 001, India Tel : +91 0124 4058109 Email : coursedirector@theidmi.com www.theidmi.com

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