David Tyler York [Email] davidtyleryork@gmail.com ∙ [Profile] about.

me/dty

Education
Tepper School of Business, Carnegie Mellon University, 2010
Bachelor of Science in Business Administration, Marketing Track
3.1 GPA, Dean’s List 2008-2010
Phillips Exeter Academy, 2006
Honors Society, Varsity Debate

Work Experience
Lookout Mobile Security
Mobile Security Company, San Francisco, CA. July 2010 - November 2010
 Created weekly reports on the state of the company’s overall marketing efforts, pulling together
information about user acquisition, paid acquisition, press, marketplace data, and social media.
 Submitted Lookout to multiple new app stores while maintaining its presence on over ten others.
 Assisted in optimizing our paid advertising campaigns and user acquisition funnel.
 Assisted in writing and editing messaging, blog posts, press releases, and awards submissions.
 Conducted market research from macroeconomic yearly forecasts to one-on-one usability studies.

True Ventures ‘True Entrepreneurs Corp’ (TEC)

Venture Capital Internship Program, San Francisco, CA. June 2010 – July 2010
 Participated in True Ventures’ rigorous TEC program, which included a full-time internship with one
of True’s portfolio companies (See SendMe Mobile below), one book per week to read and analyze,
a two-month group research project on the startup ecosystem, and a presentation to the board.
 Attended weekly meetings with CEOs and speakers from Silicon Valley, where entrepreneurship was
discussed and experiences shared with fellow interns.

SendMe Mobile
Mobile Media Company, San Francisco, CA. June 2010 – July 2010
 Expanded the company’s marketing campaigns with over 100 new SMS ads and 20 new voice ads.
 Built an ad template and best practices database to streamline future ad creation.
 Created and proposed a social media marketing campaign involving SendMe Mobile and its partner,
Humor Hotlines. The campaign was included in a proposal brought to Humor Hotlines’ board.

Joint US-China Collaboration on Clean Energy (JUCCCE)

Green Energy Non-Government Organization, Shanghai, China. May 2009 – July 2009
 Created a PowerPoint for Chinese celebrity Du Juan and a JUCCCE postcard for a Green Lighting
event hosted by JUCCCE, Du Juan, and L'Oreal's Yue Sai Cosmetics.
 Brainstormed, drafted, and finalized a template for a monthly newsletter to be received by JUCCCE's
entire mailing list. This newsletter is still sent monthly in the original template.
 Designed an agenda & four-page invitation brochure for JUCCCE's Yangzhou Smart Grid Forum.

References Available Upon Request Page 1

David Tyler York [Email] davidtyleryork@gmail.com ∙ [Profile] about.me/dty

Rhiza Labs, LLC

Human Services Data Management Software, Pittsburgh, PA. Part Time. May 2008 – July 2008
 Created and launched an email campaign to a list of over 300 human services IT consultants
nationwide, with over 50% read rate and 20% click-through rate for the first-contact soliciting email.
 Organized the company’s contact database and created advertising collateral.

Big Brothers Big Sisters, Greater Pittsburgh Chapter

Child Support Non-Profit, Pittsburgh, PA. Part Time Volunteer. May 2008 – July 2008
 Created fliers encouraging male University of Pittsburgh, Carnegie Mellon University, and Duquesne
University students to become volunteers in the student mentor program for difficult children.
 Managed promotional materials for other BBBS summer events.

Doppelganger
Online Social Computer Games, June 2007 – August 2007
 Constructed an in-depth evaluation of Doppelganger’s competition, identifying both the strengths
and weaknesses of Doppelganger’s product and the products of its competitors.
 Built a company profile page on major social networking sites such as Facebook and Bebo.

Skills
Computer Software Languages
Microsoft Office & Google Equivalent English Fluent
Adobe Photoshop Spanish Conversational
ACT! & Access Databases Chinese Acquiring
Many Email & Social Media Marketing Tools

Activities
Volunteering
Students in Free Enterprise, September 2006 – May 2007, January 2010 – May 2010
Business Opportunities Conference, October 2006

Sigma Nu Fraternity
Kitchen Manager, October 2006 – November 2007
Alumni Relations Manager, November 2007 – September 2008

Interests
My hobbies include developing my taste in wine, sharing electronic music, finding my voice in politics,
skiing at Lake Tahoe, traveling in China and Europe, and a passion for technology.

References Available Upon Request Page 2