Selected Readings in

Innovation & Entrepreneurship

BSNS 5391

Faculty of Creative Industries and Business

Department of Management and Marketing
Bachelor of Business
(Ver 1.0)
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IMAGE: A po.fessor’s library at Unitec

Institute of Technology, Auckland. Credit:
Peter J. Mellalieu

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and improvements in the online version as
the course proceeds. Refer to back page
for a schedule of amendments.

Version Ver 1.0, 1 February 2011.

Table of contents
Introduction to the readings ......................................................................... 1

Bibliography ................................................................................................. 3

1 Understanding and developing your talents for enterprise ........................ 6

11. Your themes of talent - Rath (2007)..................................................................................... 6
12. The attributes and qualities of the new general manager - Thorne (1989)................................ 25
13. Identifying the entrepreneur - Bolton & Thompson (2004b)....................................................49
14. StrengthsFinder: The questions you are asking - Buckingham & Clifton (2001)......................... 93

2 Academic practice and learning-to-learn ................................................ 151

21. Global English: A secret code - McAlpine (1997)................................................................. 151
22. Doing case studies and writing reports - Turner, Ireland, Krenus & Pointon (2009).................. 165
23. Presentation skills: talks and posters - Zeegers et al (2007)................................................. 192
24. The monitor role: managing information through critical thinking - Quinn et al (2003)............. 206
25. Revising, editing, proofreading and presenting written work - Manalo et al (2009)................... 244

3 Innovation and invention ....................................................................... 252

31. Generating effective corporate innovation - Roberts (1978).................................................. 252
32. Disruptive technologies: Catching the wave - Bower & Christensen (1995)............................. 264
33. Key devices and the chronology of invention - De Bono (1974)............................................. 274
34. How we play - Time (2003).............................................................................................. 300
35. Bomb, book and compass: the great secrets of China - Winchester (2008)............................. 318
36. Domestic and industrial technology [in China] - Temple (2007)............................................. 331
37. The quartz revolution - Landes (2000)............................................................................... 395

4 Eco-innovation and sustainable development ........................................ 430

41. Climate change: The nine reasons why business must care - le Pla (2006)............................. 430
42. Social enterprise - Visser (2009)....................................................................................... 442
43. Sony: 'Entertaining the world: caring for the environment' - Rowledge et al (1999)................. 457

5 The New Zealand context ....................................................................... 483

51. Why are New Zealand entrepreneurs not necessarily wealth creators? - Frederick et al (2002).. 483
52. Earthquake shock absorbers and the Britten motorcycle - Riley (1995).................................. 490
53. Inventions from the shed - Hopkins (1999)........................................................................ 514
54. Global Entrepreneurship Monitor Aotearoa New Zealand - Frederick & Chittock (2006) ............. 526

6 Enterprising techniques and tactics ....................................................... 532

61. Networking - Burke (2008).............................................................................................. 532
62. Creativity - Bolton & Thompson (2003)..............................................................................542
63. The new intrapreneurial spirit - Pinchot III (1985)............................................................... 559
64. The art of starting - Kawasaki (2004)................................................................................ 595
65. Exit routes - Lang (2001).................................................................................................622
66. Leading a technology venture to success - Dorf & Byers (2004)............................................ 642
67. Will the fish bite? [the micro-market test] - Mullins (2004)................................................... 667
68. Second thoughts on the entrepreneurial myth - Nodoushani & Nodoushani (2000).................. 695

7 Reflecting on learning and life ............................................................... 703

71. Shock treatment - Henry (1983)....................................................................................... 703
72. Tom's story: an overflowing bucket - Rath & Clifton (2004).................................................. 752
73. A very intimate conclusion: Grandpa's cottage - Spackman (2009)........................................ 768
Introduction to the readings
I have taught the course BSNS 5391 Innovation and Entrepreneurship since February
2010. I know now who my students are, what they think they want from the course, and
what I think they need.

Accordingly, I present here a set of recommended readings that complement the course
textbook: Frederick, H., & Kuratko, D. F. (2010). Entrepreneurship: Theory, Process,
Practice (Asia-Pacific Edition) (2nd ed.). Melbourne: Cengage Learning.

The course Innovation and Entrepreneurship is a compulsory first year Bachelor of

Business course. From my experience, many of the students do not think initially that a
course - or textbook- on entrepreneurship has strong relevance for their studies. Many
students aspire to be employed in what they perceive to be the safety and more financially
rewarding environment of a corporate. Consequently, I ensure that I address the theme of
corporate entrepreneurship, intrapreneurship, and internal new venturing early in the
course. See, for instance, the readings by Pinchot (1985) and Roberts (1978). Certainly,
these topics are are introduced very much earlier than is usual in an entrepreneurship
course. The topic is left until Chapter 16 in Frederick and Kuratko (2010), for instance.

Secondly, my course is as much about innovation as entrepreneurship. Therefore, I present

a variety of readings illustrating histories of inventions. I expect some surprise from
students when they contrast de Bono's (1974) Eurocentric chronology of inventions with
the 3000 years of Chinese inventions described summarised by Temple (2007) and
Winchester (2008) arising from the extraordinary expeditions to China of Cambridge
University scientist Joseph Needham during World War II.

The major first assignment for the course is based on a case study exploring how Life Cycle
Management (LCM) was introduced into the design and manufacturing processes of a New
Zealand-based office furniture manufacturer, Formway. So students discover the notion of
organisational innovation in the course: innovation in the way that an organisation carries
out its processes. Another example of organisational innovation describes how Sony in
Europe operationalised the slogan 'Entertaining the world: caring for the environment’ in
response to a very poor rating by a consumer magazine regarding its ‘green’ credentials
Rowledge et al (1999).

My course takes the principal role in the Unitec business degree programme of introducing
students to the importance of identifying and developing their personal talents and
academic competencies. Consequently, there are several references to the Gallup
StrengthsFinder instrument that they undertake (Buckingham & Clifton (2001), Bolton &
Thompson (2004b), Rath (2007). In contrast, Thorne's (1989) attributes of the general
manager is presented for those seeking the higher echelons of a corporate career.

I also include some stimulating examples of reflective writing. Henry's (1983) reflection on
her first two days’ experience as a Harvard MBA student should reassure many of my
students as they recognise that the stress, anxiety, and hard work they will incur in their
programme of tertiary study is normal! I tell my students that because we are a small,
ignorable country on the edge of the world, they must work HARDER than Harvard MBA
students to make their mark on the world and help their employers become internationally
competitive! So what if they do call my course Stress 101 !!!

Finally, my recent excursion into the world of data mining my students' end-of-semester
grades revealed that my students can improve substantially their overall level of academic
1
success through developing their formal writing competences. Consequently, I have
recommended readings on writing case study reports (Turner et al, 2009), presenting talks
(Zeegers et al, 2009), developing critical thinking (Quinn et al, 2010), editing (Manalo et
al, 2009), and communicating in Global English (McAlpine, 1997). I hope these examples
will encourage them to engage more deeply into the resources available (textbooks, online
resources, coaching services) to improve their generic academic literacies.

Some readers may be surprised at the level and age of the readings presented. My students
are an EXTREMELY diverse bunch. At one extreme, I have young students (early 20s) who
are 'tertiary pioneers' for their families. They are the first members from their family to
attend a university-level course. At the other extreme, I have extremely competent senior
students on exchange visits from European and American universities who need to be
presented with more challenging activities than they would normally experience on a first-
year course.

Most of the readings are from my personal po.fessorial library. They reflect my bias
towards technology-based entrepreneurship. They include an ecletic sample of advanced
professional scholarly texts (Dorf & Byers, Rowledge et al), self-development (Buckingham
and Clifton, Spackman, Burke, Thorne), and beautifully illustrated ‘coffee-table’ books (de
Bono, Time Magazine, Temple) My intention is to sensitize my students to the near four
decades of my autodidactic bookish learning beyond my textbook days as a university
student. There is - intentionally - just one 'real' academic journal article - by Nodoushani
and Nodoushani (2000). I consider that this one article - well studied - is enough for this
first year level course. Furthermore, the texts give plentiful journal references anyway for
students to ‘follow their nose’ to pursue the curiosities that I hope I have raised.

Peter Mellalieu
Mt Albert
December 2010

2
Bibliography
Bolton, B., & Thompson, J. (2003). Creativity. In The Entrepreneur in Focus (pp. Ch. 10,
pp. 99-112). London: Thomson.

Bolton, B., & Thompson, J. (2004b). Identifying the entrepreneur. In Entrepreneurs:

Talent, temperament, technique (2nd ed., pp. Ch 2, pp. 42-81). Oxford: Butterworth
Heinema.

Bower, J., & Christensen, C. (1995). Disruptive Technologies: Catching the Wave. Harvard
Business Review, January-February 1995(Reprint 95103), 43-53.

Buckingham, M., & Clifton, D. O. (2001). StrengthsFinder: The questions you are asking.
In Now, Discover Your Strengths (1st ed., pp. 119-167). Free Press.

Burke, S. (2008). Networking. In Fashion Entrepreneur (pp. 36-41). Burke Publishing.

De Bono, E. (Ed.). (1974). Key devices and the chronology of invention. In Eureka!: how
and when the great inventions were made: an illustrated history of inventions from
the wheel to the computer (pp. 216-235). London: Thames & Hudson.

Dorf, R. C., & Byers, T. H. (2004). Leading a technology venture to success. In Technology
Ventures: From Idea to Enterprise (1st ed., pp. 437-457). McGraw-Hill Science/
Engineering/Math.

Frederick, H., Carswell, P., Chaston, I., Thompson, J., Campbell, J., & Pivac, A. (2002).
Why are New Zealand entrepreneurs not necessarily wealth creators? In Bartercard
New Zealand Global Entrepreneurship Monitor 2002 (pp. 32-34). Auckland: New
Zealand Centre for Innovation & Entrepreneurship/Unitec Institute of Technology.

Frederick, H., & Chittock, G. (2006). Executive summary. In Global Entrepreneurship

Monitor Aotearoa New Zealand, Research Report Series (Vol. 4, pp. 9-11). Auckland:
New Zealand Centre for Innovation & Entrepreneurship/Unitec Institute of
Technology.

Henry, F. W. (1983). Shock treatment. In Toughing It Out at Harvard: The Making of a

Woman MBA (1st ed., pp. 9-55). Putnam Publishing Group.

Hopkins, J. (1999). Introduction: Angling for safety (Janet). In Inventions from the Shed
(pp. 6-12,58-59,106-107). HarperCollins New Zealand.

Time (2003) How we play. In Great Inventions: Geniuses, Gadgets and Gizmos:
Innovations in Our Time (pp. 154-167). Time.

Kawasaki, G. (2004). The art of starting. In The art of the start: the time-tested, battle-
hardened guide for anyone starting anything (pp. 3-26). Portfolio.

Landes, D. S. (2000). The quartz revolution. In Revolution in Time: Clocks and the
Making of the Modern World (Revised and Enlarged Edition., pp. 364-395). Belknap
Press.

Lang, J. (2001). Exit routes. In The High-Tech Entrepreneur's Handbook: How to Start
and Run a High-Tech Company (1st ed., pp. 370-385). Financial Times.

3
Manalo, E., Wong-Toi, G., & Bartlett-Trafford, J. (2009). Revising, editing, proofreading
and presenting written work (Appendix D). In The business of writing: written
communication skills for business students (3rd ed., pp. 158-162). North Shore, NZ:
Pearson Education New Zealand.

McAlpine, R. (1997). Global English: A secret code. In Global English for Global Business
(pp. 5-15). Longman.

Mullins, J. (2004). Will the fish bite? [the micro-market test]. In The New Business Road
Test: What entrepreneurs and executives should do before writing a business plan
(pp. 25-50). FT Press.

Nodoushani, O., & Nodoushani, P. A. (2000). Second thoughts on the entrepreneurial

myth. The International Journal of Entrepreneurship and Innovation, 1(1), 7-12.
doi:10.5367/000000000101298469

Pinchot III, G. (1985). The new intrapreneurial spirit. In Intrapreneuring: Why you don't
have to leave the corporation to become an entrepreneur (pp. 3-31). New York:
Harper & Row.

le Pla, R. (2006, May). Climate change: The nine reasons why business must care. New
Zealand Management, 53(3), 26-35.

Quinn, R. E., Faerman, S. R., Thompson, M. P., & McGrath, M. M. (2003). The monitor
role: managing information through critical thinking. In Becoming a Master
Manager: A Competing Values Approach (3rd ed., pp. 105-134). Wiley.

Rath, T. (2007). Your themes of talent. In StrengthsFinder 2.0 (1st ed., pp. 15-30). Gallup
Press.

Rath, T., & Clifton, P. D. O. (2004). Tom's story: an overflowing bucket. In How Full Is
Your Bucket? Positive Strategies for Work and Life (pp. 66-77). Gallup Press.

Riley, B. (1995). Earthquake shock absorbers and the Britten motorcycle. In Kiwi
ingenuity: A book of New Zealand ideas and inventions (pp. 130-132; 140-142;
151-158). Auckland: AIT Press.

Roberts, E. B. (1978). Generating effective corporate innovation. In M. J. Exelbert (Ed.),

Innov-aha!-tion: or, how to make new things happen, Innovation/Technology
Review (pp. 1-10). Cambridge, Mass: MIT Press.

Rowledge, L. R., Barton, R. S., & Brady, K. S. (1999). Sony: Operationalising the slogan
'Entertaining the world: caring for the environment'. In Mapping the journey: Case
studies in strategy and action toward sustainable development (pp. 129-150, 22,
262). Sheffield, UK: Greenleaf.

Spackman, K. (2009). A very intimate conclusion: Grandpa's cottage. In The Winner's

Bible: Rewire your brain for permanent change (pp. 243-256). Atlanta, GA: The
Winner's Institute.

Temple, R. K. G. (2007). Domestic and industrial technology. In The Genius of China:

3,000 Years of Science, Discovery and Invention (3rd ed., pp. 9-13, 84-135,
278-281). Andre Deutsch.

4
Thorne, P. (1989). The attributes and qualities of the new general manager. In The New
General Manager: Confronting the Key Challenge of Today's Organization (pp. Ch
2., p. 8-26). London: McGraw-Hill Companies. Retrieved from http://
www.amazon.com/New-General-Manager-Confronting-Organization/dp/
0077070836

Turner, K., Ireland, L., Krenus, B., & Pointon, L. (2009). Doing case studies and writing
reports. In Essential Academic Skills (Revised., pp. 125-148). Melbourne, Australia:
Oxford University Press. Retrieved from http://openlibrary.org/b/OL10135765M/
Essential-Academic-Skills

Visser, W. (2009). Social enterprise. In Landmarks for Sustainability: Events and

Initiatives That Have Changed Our World (pp. 108-115). Sheffield: Greenleaf.
Retrieved from http://www.greenleaf-publishing.com/productdetail.kmod?
productid=2766

Winchester, S. (2008). Prologue. In Bomb, Book and Compass: Joseph Needham and the
Great Secrets of China (pp. 1-10). Viking Books.

Zeegers, P., Deller-Evans, K., Egege, S., & Klinger, C. (2007). Presentation skills: talks and
posters. In Essential Skills for Science and Technology (pp. 165-175). Melbourne,
Australia: Oxford University Press. Retrieved from http://www.oup.com.au/titles/
higher_ed/media_studies/9780195558319