(260) 482-6400 • TinCaps.

TinCaps.Com
TinCaps.C
Com
TinCaps c.a.r.e.

The Fort Wayne TinCaps unveiled a new initiative for the 2010 season, the TinCaps C.A.R.E. program.
C.A.R.E stands for Community, Activity, Recreation and Education.
The mission of TinCaps C.A.R.E. is to give back to the citizens of Northeast Indiana through outreach, charitable and
community programs and events, fundraising, and partnerships with local and regional charitable organizations.

Community Outreach
Through our community outreach efforts and partnerships, the TinCaps have given
those less fortunate in our community the opportunity to experience TinCaps games
and other events at Parkview Field. The TinCaps mascot Johnny and our players make
appearances at local hospitals, schools, little leagues and community partners.

charitable and community programs

The TinCaps engage in various charitable programs, the largest and most notable of
which is the TinCaps Reading Program. The reading program is an incentive-based sys-
tem implemented in partnership with schools and libraries throughout Northeast Indi-
ana, Northwest Ohio and Southern Michigan. Over 45,000 students in over 250 schools
and 80 libraries participated in this program in 2010.

charitable and community events

Throughout the year, the TinCaps and our staff organize charitable and community
events. In 2010 these events included “Hitting for Hunger,” a “PINK” game to raise
funds and awareness for breast cancer research, “Healthy Kids Day” in partnership
with the YMCA, and free holiday events among many others.

Fundraising
The TinCaps have assisted dozens of local organizations with fundraising efforts. In ad-
dition to donations to charitable groups and partnerships on fundraising auctions, the
TinCaps Gameday Fundraising Program allows organizations to sell TinCaps tickets and
retain a percentage of the profits. The Gameday Fundraising Program assisted over 30
local groups in reaching their goals in 2010.

partnerships with community organizations

In total, the TinCaps partnered with over 100 community, local, and regional organi-
zations in 2010. One way of doing this is through the “Community Organization of the
Game”, which showcases a single organization during a TinCaps game. Partner organi-
zations are able to put their message and mission in front of thousands of TinCaps fans
via a kiosk display, video board features, and public address announcements.

If you would like to discuss how TinCaps C.A.R.E.

can help your organization or if you are interested
in supporting TinCaps C.A.R.E., please contact
Abby Naas or Michael Limmer at (260) 482-6400.

1 fort wayne tincaps baseball • 2011

 why The TinCaps?

A wide variety of businesses have partnered with the TinCaps, ranging from small local shops to national clients, and
everything in between. No matter what the service, product or goal, the TinCaps can tailor a partnership package that is
creative, unique, interactive and productive - capturing the attention & imagination of an energized and loyal fan base.

The TinCaps’ award-winning staff will listen to your needs and collaborate with you on a partnership plan. We have won
multiple awards for our branding and marketing including the best marketing campaign and best new logo of any minor
league team in the nation. We will bring all of that creativity to bear on your campaign as well.

First, we will take the time to understand your goals - be those brand awareness, brand preference, increased
retail traffic, improved business-to-business relationships, employee rewards, or community leadership - and help
you achieve them. We work with each partner to develop a custom-designed strategy that delivers results.

The nature of our primary product - three hours of baseball and entertainment - presents limitless options. We can help
you reach a broad audience or a specific targeted demographic. Unlike most traditional forms of marketing, we can
incorporate dynamic elements allowing fans to experience your message and interact with your brand.

In addition to working with you to formulate the plan, we will activate the partnership. Our staff will function as an
extension of yours. We will do all of the grunt work and take care of the details.

Finally, the TinCaps believe that partnering together brings responsibility and accountability.
Our responsibility to you (our client) is to deliver what we promise and find ways to increase your value.

We’ve made an apple with a pot on its head wildly popular - think what we can do for your brand!

(260) 482-6400 • TinCaps.Com 2

 Building on Success

fort wayne TinCaps The TinCaps followed up a record-breaking inaugural season at Parkview Field with an
2010 season attendance even more remarkable 2010. The TinCaps saw dramatic increases in attendance for base-
ball games and Parkview Field hosted an even larger number and variety of events. With
well over 500,000 attendees in 2010, Parkview Field has become a vital and vibrant part of
the Fort Wayne community and one of the most successful venues in all of Minor League
Baseball.
The TinCaps are looking to reach even greater heights in 2011. Beyond our slate of TinCaps
games and our growing Special Events, Parkview Field will host a historic 4-game series in
July featuring four Triple-A games. This series is anticipated to draw an additional 30,000
fans to Parkview Field and further energize our devoted fan base.
Greater than
56 of 59
Single-A teams

Greater than
25 of 30 * Parkview Field
Double-A teams did not open
until April, 2009

Greater than
One-Third
of all Triple-A teams

3 fort wayne tincaps baseball • 2011

 awards & aCColades

In our first two years downtown, both the Fort Wayne TinCaps and Parkview Field have earned numerous local,
regional, and national awards and accolades. The TinCaps have achieved success on the field of play as well as
in the front office. Parkview Field has been praised as one of the signature ballparks in all of professional baseball.
Here is what people in the industry and community are saying about the TinCaps and Parkview Field:

Minor League Baseball Team of the Year • MiLB.com

Organization of the Year • Ballpark Digest
Single-A Team of the Year • Baseball America
Best Marketing Campaign • Ballpark Digest
Best New Logo • MiLB.com
Logo of the Year • Ballpark Digest
Larry MacPhail Award for Best Marketing and Promotions
• Midwest League
2009 Midwest League Champion
2009 & 2010 Recipient of the John H. Johnson Award
as the Midwest League’s best run franchise
Midwest League Executive of the Year and
Rawlings® Female Executive of the Year
Named Large Business of the Year by the
Greater Fort Wayne Chamber of Commerce

“One of the most intricately conceived and immaculately designed

ballparks to come down the pike in years.” • Ballpark Digest

• Selected as one of twelve “Great Ballparks of America”

for inclusion in Baseball America’s Great Parks calendar
• Indiana Department of Environmental Management Award for
“Best Land Use”
• Winner - International Downtown Association Award of Distinction

“In a year that opened multiple ballparks (including the new

Yankee Stadium), Parkview Field is clearly the best of the lot.”
• BallparkDigest.com

(260) 482-6400 • TinCaps.Com 4

minor league BaseBall
“so, baseball fan, how can you celebrate america’s pastime without working overtime to pay for it?
send yourself down to the minors! the stadiums are cool and quirky, the tickets are cheap, nostalgic ideals
and wacky promotions can still be found and there is likely a team near you.” • MSN

Age Breakdown of Adult MiLB Fans

Gender
Breakdown
of MiLB
Fans

“minor league baseball is about me and my neighbors. i can feel like i am with my community.
reality around us is saying we want and need more of that.” • Ad Age

good value for the money good value-added programs innovative marketing
1. minor league baseball 1. minor league baseball 1. NASCAR
2. NHRA 2. NHRA 2. NFL
3. Arena Football 3. NASCAR 3. minor league baseball
4. NASCAR 4. LPGA 4. NBA
5. Minor League Hockey 5. Minor League Hockey 5. Arena Football
“minor league baseball is where you go for plenty of eyeballs, on a cost-effective basis, an openness to
activation ideas, and a focos on roi - not a bad profile. the minor league’s value for the money ranked
tops among all 16 properties, as did in-venue assets” • Street & Smith’s Sports Business Journal

provides in-venue assets strong roi Focus good service after the sale
1. minor league baseball 1. NASCAR 1. PGA
2. Arena Football 2. minor league baseball 2. LPGA
3. NHRA 3. NHRA 3. minor league baseball
4. PGA 4. PGA 4. NBA
5. NASCAR 5. LPGA 5. NHRA
The above rankings are from a survey of nearly 1,300 sports sponsorship executives from companies known to be sports sponsors.
The 16 sports properties measured were MLB, Minor League Baseball, NFL, Arena Football, NHL, Minor League Hockey, NBA, WNBA,
PGA, LPGA, NASCAR, CART, IRL, NHRA, MLS, & NCAA.

5 fort wayne tincaps baseball • 2011

 minor league BaseBall
In 2010, over 41 million fans attended Minor League Baseball games. Minor
League Baseball fans present an attractive demographic to sponsors:
• Over half of all MiLB fans are in the 18-44 age group
proFessional sports
attendance
• Half of all fans have a household income of $75,000+ for the 2009 seasons
• 35% of fans have a four-year degree or higher
(compared to 26% of the general population)
• 78% of Minor League Baseball fans are homeowners
• Hispanics make up 11% of Minor League fans nationally
• 31% have at least two children under the age of 17 living at home
• Over 65% of MiLB fans spend an hour a week on the internet
searching for automobile information, real estate listings,
travel accomodations, and financial information/services.

tHe tIncaPs are aMong tHe Best-attended teaM sPorts

In tHe state oF IndIana - at any level “In these tough economic times, Minor
League Baseball is more popular than ever
and a great source of summer fun!”
IndIana Pacers (nBa) • PARADE Magazine

IndIanaPolIs IndIans (MIlB)

average cost
for a family of four to attend a game
notre daMe FootBall (ncaa)

IndIanaPolIs colts (nFl)

Fort Wayne tIncaPs (MIlB)

Fort Wayne KoMets (cHl)

IndIana UnIv. BasKetBall (ncaa)

IndIana UnIv. FootBall (ncaa)

PUrdUe UnIv. BasKetBall (ncaa)

PUrdUe UnIv. FootBall (ncaa)

Price based on:
notre daMe BasKetBall (ncaa) 2 Adult Tickets (average price), 2 Child Tickets (average price)
4 Small Soft Drinks, 2 Small Beers, 4 Hot Dogs 2 Programs, & Parking
IndIana Fever (WnBa)
“Most families can still afford a night
soUtH Bend
sIlver HaWKs (MIlB) at Minor League ballparks with reason-
Information
Fort Wayne represents 2010 ably priced tickets, special games and
Mad ants (nBdl) regular season giveaways, ballpark food & beverage and
attendance numbers
exciting professional baseball.”
• Associated Press

(260) 482-6400 • TinCaps.Com 6

 parkview field...

A stunning addition to the heart of downtown Fort Wayne,

Parkview Field has proven to be about more than just baseball.
Drawing over a half-million patrons a year for events and thou-
sands more for daily use of the park and walking track, Parkview
Field has added to the vibrancy of downtown Fort Wayne and
become a source of pride for Northeast Indiana.

With over 11,000 square feet of indoor meeting space and an un-
paralleled view of Fort Wayne’s skyline, Parkview Field provides
a unique and fun setting for corporate functions, parties and
other special events.

With on-site catering through 1301 Catering & Events

Events, Parkview
Field provides the perfect venue for events and meetings of any
size be they breakfast, lunch, dinner or some time in between.

Among the over 700 events hosted thus far at Parkview Field are
numerous mainstay Fort Wayne events, such as the Fort 4 Fitness,
the All American City Celebration and the YLNI Masquerade Ball,
plus numerous additional outside events attracted to Fort Wayne
such as Division I athletics, major concerts, the Junior PGA and
events for large conventions.

Jr PGA Championship Dinner Parkview Cycling Festival Fort 4 Fitness

Annika Sorenstam, LPGA Hall of Famer,
8-time player of the year and two-time
AP Female Athlete of the Year came to
Parkview Field to address the players as
part of the 35th Junior PGA
Championship Dinner.
One of the largest bicycle races in the
Midwest converged on Parkview Field.
In addition to the all-day racing, the
cycling event also included live music
and health & fitness vendors.
Parkview Field is the staging grounds
for the Fort 4 Fitness events, including
a Half-Marathon, Kid’s Marathon and
Health Festival, and has drawn more
than 12,500 runners over two years.

7 fort wayne tincaps baseball • 2011

 more than just baseball

Zac Brown Band Concert
The Grammy and CMA Award winning
country music group performed at only
one minor league ballpark in 2010 -
Parkview Field - and attracted
a crowd of 8,400 fans.
Intercollegiate Soccer
In 2010, Fort Wayne hosted a college
soccer game between Indiana
University and the University of Notre
Dame. The response from fans was
tremendous and the event will
return in 2011.
Midwest League All-Star Game
The stars of the Midwest League con-
verged on Fort Wayne, attracting visitors
from all around the Midwest. The All-
Star festivities, which also included a
Home Run Derby, Skills Contest, and Fan
Fest, drew over 12,000 fans.

(260) 482-6400 • TinCaps.com 8

parTnership BenefiTs

5
UniqUe benefits of a tincaps partnership

9 fort wayne tincaps baseball • 2011

 “we work for you”

More than just exposure, TinCaps’ partnerships offer the opportunity to communicate your message while
entertaining with one of our games or promotions, to interact directly with fans through in-park activities,
to place something in the hands of your target audience with a give-away or just to have your brand
associated with fun and community leadership.
Each collaboration is different, but all TinCaps partnerships convey unique benefits:

1
Making Lasting iMpressions
Radio, television, print and standard outdoor

2
marketing rely on quick impressions. If the
consumer misses or tunes out the 30 seconds
or less during which he or she is exposed Leveraging
oUr brand to
to that message, it is not delivered. Partner-
benefit yoUrs
ing with the TinCaps puts your business in
TinCaps games allow our
front of 400,000+ excited and enthusiastic
partners to demonstrate
prospective customers (and another 100,000+ attend-
community leadership and
ees for other events) for an extended period of time.
showcase their brand with
Marketing with the TinCaps carries through 70 home a successful organization that carries a
games and provides the opportunity to establish strong positive association with consumers and
brand recognition and preference while delivering businesses throughout Northeast Indiana.
a specific message to our large and loyal fan base.

4
reaching beyond
the baLLpark

3
reaching yoUr target aUdience TinCaps games are broadcast
The TinCaps strive to create a positive, family atmo- live throughout northern and
sphere while also attracting local business leaders central Indiana on Comcast
and younger professionals. This combination makes cable and ESPN Radio 1380AM.
the TinCaps’ customers a unique mix of desirable The games also receive major
demographics. We will work with you to direct your coverage in the local newspa-
marketing message to one or all of these groups. pers and television news. Partnering with
the TinCaps yields significant collateral
coverage beyond the games themselves.

5
connecting with oUr captive aUdience
TinCaps games offer companies an opportunity to convey their message
in a relaxed atmosphere over an extended period of time (average game
time of just over three hours). Fans at sporting events with family and
friends are more likely to take in their surroundings and remember what
they saw while associating that information with a positive memory.

(260) 482-6400 • TinCaps.Com 10

markeTing elemenTs

seating area sponsorship

Parkview Field is home to multiple distinctive seating and group areas.
Sponsors of these areas will each receive prominent ballpark sig-
nage, the sponsor’s name on every ticket sold in that area, exposure
in team advertising materials, announcements, television and radio
broadcasts and VIP usage of the sponsored area.

print media
TinCaps print options include our yearly pock-
et schedules and our Gameday programs,
printed in 10 editions during the season.
Pocket schedules offer an opportunity for
pervasive and persistent brand exposure.
Over 400,000 pocket schedules are distributed
through community outlets and businesses in
the tri-state area.
The TinCaps distribute over 100,000 Game-
day programs annually. These programs are
complimentary to fans at every home game
at Parkview Field. Multiple editions keep the
content fresh throughout the TinCaps season.

television & radio

The TinCaps extend your partnership beyond
Parkview Field and increase your exposure
through our television and radio broadcasts.
All TinCaps home games are broadcast live
through our partnership with Comcast.
All 140 TinCaps’ games, home and away, are
broadcast live on ESPN Radio 1380AM. The
radio broadcasts are listened to by fans at
the game, in their cars, and at home.

group outings & hospitality

TinCaps baseball is even more fun with friends and co-workers.
Groups (starting at 20 people, and up to over 3,000) sit together in
the same section and see their name appear on the video board
and hear it announced over the Public Address system during the
game. It’s a great way to build a cohesive company atmosphere
or makes for a wonderful incentive for a job well done.

11 fort wayne tincaps baseball • 2011

 markeTing elemenTs

multimedia opportunities
TinCaps.com is part of the MiLB.com network, which links us to
160 Minor League teams throughout the country. In 2010, TinCaps.
com received nearly 1.6 million page views from more than 363,000
unique visitors. The TinCaps also reach out to our loyal fans
through a variety of other web tools, including our e-newsletter
(received by thousands of fans) and the TinCaps Facebook and
Twitter acounts. Web advertising with the TinCaps allows you to
have more than a passive advertisement - you can direct visitors
precisely where you would like them to go.

event sponsorship
By combining the TinCaps signature on-field promo-
tions, video board and public address messages, fan
giveaways, and an in-park kiosk, the TinCaps are able
to turn any game into an immersive event focused on
your business. The TinCaps will also pre-promote the
event with television, radio, multimedia, and in-ball-
park marketing.
On select nights, the TinCaps can cap off your event
with a spectacular fireworks show - with your logo on
display throughout the show. The TinCaps averaged
over 7,200 fans for our 23 fireworks nights in 2010.

ballpark signage
Signage at Parkview Field is an ideal way for your
company to get tremendous visibility and create
positive associations with our large, loyal and cap-
tive audience. Over 500,000 fans attended TinCaps
games and other events at Parkview Field last year.
Signage yields additional exposure via newspaper,
television, and other media coverage.

in-game promotions
In-game promotions are a fun-filled way to bring your partnership
to life by engaging fan interaction and creating excitement while
conveying your message - and thereby building brand recognition
and preference. TinCaps promotions are flexible and customiz-
customiz-
able. They can give you a dominant presence at a particular game
and/or a consistent presence throughout the season. Whatever
your marketing goals, our award-winning staff will work with you
to choose – or create – the promotion that will most effectively
accomplish your goals.

(260) 482-6400 • TinCaps.Com 12

parTnership spoTlighT

tim miller
vice president of marketing
do it best corp.
• Outfield Billboard •
• Season Luxury Suite •
• Radio & Television Ads •
• Company Outings & Picnics •
• Full Page Program Ad •
“Our partnership with the Fort Wayne TinCaps is a big hit. The TinCaps offer broad exposure to
Do it Best Corp. and our local member-owners through a variety of events and offerings, which
helps build our local brand identity.
Holding events like our employee picnic and ADpakSM Vendor Meeting, or hosting our
member-owners at Parkview Field creates a sense of pride for everyone associated with
Do it Best Corp. and our local member-owners. In addition, local Do it Best Corp. member-
owners say our TinCaps partnership has a positive impact on their sales.”
OUTFIELD BILLBOARD SEASON LUxURY SUITE COMPANY OUTING & PICNIC

“The Fort Wayne TinCaps continue to be an outstanding addition to the community, attracting
large number of fans year after year. The TinCaps fan base is a favorable family demographic,
one to whom we are proud to present our name and affiliation. We feel that a sponsorship
program with the TinCaps is both good community support as well as effective in
business communications.”
stephen r. smith
ceo and administrator
neurospine & pain center
• Outfield Billboard •
• Season Tickets •
• Full Page Program Ad • OUTFIELD BILLBOARD GAMEDAY PROGRAM AD SEASON TICKETS

sandi kemmish
director
lincoln Financial Foundation
• Lincoln Financial Event Center •
• Club Seat Season Tickets •
• Company Outings & Picnics •
• TinCash for employees •
“Lincoln Financial Group continues to enjoy an effective partnership with the TinCaps. Our
sponsorship of the Lincoln Financial Event Center at Parkview Field demontrates our com-
munity involvement in Fort Wayne and falls within our marketing strategy. It enables us to host
client and employee meetings and we’re also able to entertain key clients and staff members
at the LFEC throughout the year.
The TinCaps organization has understood our marketing needs and has assisted us with creat-
ing a sponsorship program that enables Lincoln Financial to receive the greatest amount of
exposure during games and special events at Parkview Field!”
CLUB SEAT SEASON TICkETS LINCOLN FINANCIAL EVENT CENTER COMPANY OUTING & PICNIC

13 fort wayne tincaps baseball • 2011

 parTnership spoTlighT

“Being a good neighbor -- that’s what Parkview’s relationship with the Fort Wayne TinCaps is
all about. As neighbors, our partnership means we work hard together to make this a better
community. In turn, we play hard with our families and friends to enjoy the many blessings
we’ve received.
With record-setting attendance for the past two years, it’s clear that the TinCaps are meeting
a need for affordable, family-friendly entertainment for the entire region. This past season,
mike packnett Parkview Field welcomed 404,942 fans and every one of them made a positive economic impact
on our community.
president & ceo
parkview health Record attendance also presents an opportunity for Parkview to share important health
improvement information with Parkview Field baseball fans.
• Ballpark Naming Rights •
That’s a powerful partnership for healthier communities any way you look at it!”
• Season-Long kiosk •
• Outfield Billboard •
• Group Outings & Picnics •
• Season Luxury Suite •
• Full Page Program Ad •
BALLPARK NAMING RIGHTS SEASON-LONG KIOSK OUTFIELD BILLBOARD

“Comcast partners with a wide variety of sports entities across a number of professional and
collegiate sports across the country. We have found that our relationship with the Fort Wayne
TinCaps is amongst the best in regards to value, return on investment, and the overall care that
they bring to the partnership. Their knowledge of Minor League Baseball entertainment, and
brett hatch their fans, allow us to tap into their creativity and trust their ability to craft a rock solid mix of
programming manager unique marketing elements that meet our needs.”
comcast
• Official Television Partner •
• Season Tickets •
• On-Field Promotions •
• Video Board Signage •
OFFICIAL TELEVISION PARTNER VIDEO BOARD SIGNAGE ON-FIELD PROMOTION
• Comcast Business Center •

“Our partnership with the TinCaps has allowed us to share the importance of organ, tissue
and eye donation with families. Our ballpark signage and game sponsorships have continued
to help us register more donors throughout Indiana. We appreciate how the TinCaps unique
marketing efforts help with our lifesaving mission.”
kelli luckett
indiana organ procurement
organization (iopo)
• Concourse Backlit Signage •
• Concourse Suite Outing • CONCOURSE BACkLIT SIGNAGE CONCOURSE SUITE OUTING

(260) 482-6400 • TinCaps.Com 14

fort wayne tincaps baseball • 2011