page 2 | iF concept award 2010 | Sponsor

page 3 | What´s new? | Participation

page 4 | Categories
page 5 | Evaluation criteria
page 6 | Registration
page 7 | Jury
page 8 | Handling und Logistics
page 9 | Presentation poster
page 10 | Presentation poster, example 1
page 11 | Presentation poster, example 2
page 12 | Presentation poster, example 3
page 13 | Service for award winners
page 14 | Dates
page 15 | ontact

concept
award concept
award

2011
page 2 | iF concept award 2011
iF concept award 2011

The iF concept award is an international design competition for students and recent
graduates (who are eligible to participate up to two years after graduation).
Registration is free and you can register as many products as you like.

An international jury of renowned designers will select the 100 winners of the
iF concept award. The very best entries will share total prize money of EUR 30,000.

This competition is ideal for gaining international attention.

Last year, more than 4,200 entries from 43 countries were registered. All former
winners of the iF concept award and of other student competitions organized by
iF can be accessed in the iF online exhibition.

iF concept award 2011

gold sponsors

International
Forum
Design

CeBIT 2011 iF Hansgrohe Samsung Electronics Volkswagen AG,

International Forum Deutschland Co., LTD Projekt Design
Design GmbH Vertriebs GmbH
page 3 | iF concept award 2011
What‘s new? Participation

There are some changes to the registration procedure Participation in the iF concept award is free.
for the iF concept award 2011. All documentation Students and recent graduates of all courses related to the following areas are wel-
must be submitted online; you will no longer be able come to register their entries:
to send your documentation via the postal service.
You can find all necessary details in the sections ‘Reg-
■ Design
istration’ and ‘Handling and Logistics’.
■ Architecture
■ Marketing
■ Engineering

Graduates are viewed as ‘young professionals’ and are eligible to participate if they
graduated no more than two years ago at the time of registration. We will accept
projects by individual designers and by teams of designers with no more than
4 team members.
page 4 | iF concept award 2011
Categories

To reflect the range of contributions, entries will be 01. product design / industrial design
evaluated in four categories. There is no limit to the Product design
number of contributions each participant can submit. Industrial design
However, each contribution can only be submitted Transportation design
once and only in one category. Design of technological or health care devices
Furniture and interior design objects
If the jury thinks that an entry would be better Sports products
assigned to a different category, the jury can assign Lifestyle products
the entry to a new category. This usually means that Ceramic products
the entry will have a better chance of being successful. Survival and Emergency Kits
Production methods, materials and their application
On the right side are the four categories of the iF
concept award, including a few examples of which 02. communication design /multimedia design
types of entries should be submitted to each category. Packaging design
Graphic design
Game design
Design for digital media
Cross media design
GUI – graphical user interface design
Advertising
Photography
Film and video
Animation
Illustration

03. fashion design

Fashion design
Textile design
Costume design
Jewelry design
Fashion accessories
Fashion illustration

04. architecture / interior design

Public spaces and buildings
Private buildings and spaces
Office blocks
Interior spaces
Temporary architecture
Exhibition design (trade fair booths, museum displays etc.)
Communication media for public spaces
Visual orientation systems
Interactive installations
page 5 | iF concept award 2011
Evaluation criteria
The ten evaluation criteria listed on the right are valid
for all four categories of the iF concept award.
The most important aspect in the iF concept award is
the creative concept behind a submitted product. This
means, we are first and foremost looking for great
ideas. These ideas should be elaborated and presented
in the best way possible. Another important point is
whether the concept represents a solution to an exist-
ing problem and whether it is realistic and can be im-
plemented.
In order to receive an iF concept award, a contribution
must get above-average marks regarding several eval-
uation criteria and must clearly stand out in regard to
at least one evaluation criterion. The better you score
in as many criteria as possible, the greater your chance
of receiving an award – and the higher the prize mon-
ey might be.
The ten evaluation criteria
Degree of innovation / creativity
Does the contribution represent a new idea? Does it improve on an existing idea
and to which degree?
Quality of Design
Do the design, aesthetics and presentation of the entry stand out from the crowd?
Practical aspects / degree of elaboration
Is the contribution well thought through and is it useful? Did the designer(s) analyze
the needs of the target audience? Were these needs taken into account and does
the product meet the audience’s needs?
Functionality
When implemented, does the contribution work as intended in the concept?
Application
Is the product self-explanatory and easy to use? If applicable: is it compatible with
other components or products?
Material
Are the selected materials fit for purpose? Can they be used in the real product?
Sustainability
Is the contribution environmentally friendly? Does the product have a long life
span? Are the materials environmentally friendly? Are recycled materials used or
can the selected materials be recycled?
Social responsibility
Have humanist values or ethical standards been considered?
Does this product promote social justice? Does it help those in need?
Universal design
Does the contribution meet a universal design standard? Is the product useful and
attractive beyond its immediate target audience?
Safety
Are the designers aware of any potential safety risks in the use of the product?
How are these safety risks tackled or avoided?
page 6 | iF concept award 2011
Registration
Please make sure that your registration form is complete and con-
tains all the necessary information.
Fill in one registration form for each entry you want to submit. After
we have received your online registration, we will send you a confir-
mation email. This email will contain an entry identification code
(xxx-xxxxx) for each submitted entry. The entry ID helps us to clearly
identify and assign each entry. Therefore please list the relevant entry
ID in all communications with us.
Admission Requirements
In addition to the completed registration form, we need the docu-
mentation listed below. You have to supply this documentation to
ensure that your entry will be admitted to compete in the iF concept
award. You can supply this additional documentation together with
your registration form, or you can supply the documentation at a
later point in time (but no later than the registration deadline).
1) Description
We need a description of your entry. Please use the text field under
the header ‘detail data‘ in the online registration form to enter a
description of your entry and its functionality in English. This descrip-
tion should be no longer than 650 characters (incl. spaces). You may
additionally enter a description in German.
2) Images
Please upload one or two images of your product. Make sure you
have these images available before you open the registration form. If
you receive an award, we will use these images for the iF online exhi-
bition and for our PR work.
Please make sure to use the following formats for your images:
■ file format: JPG
■ file size: max. 5 MB
■ color space: CMYK or RGB
3) Student ID
If you are still a student, please upload a photo or scan of your
student ID. If you are a recent graduate, please upload a photo or
scan of your graduation certificate.
4) Presentation Poster
Please create a presentation poster for each submitted entry. Upload
this poster with your registration form. You can find more detailed
information in the Handling and Logistics area.
5) Film / Video
If a film or video is absolutely necessary to explain your product , you
may enter a link to the film or video in the online registration form.
The film/video must be accessible with standard PC software and
must be no longer than 3 minutes.
Additional information on how to complete the registration
form
Please use the field ‘university / academic institution’ of the registra-
tion form to enter the full name and address of your current (or for-
mer) university.
For team projects please note: you can only enter one university per
entry. If your team members are from different universities, you will
have to decide on one university.
Please also enter the full department name and the title, first and
second name of the supervising faculty. If your project was not super-
vised, then please enter the title and name of the department head
instead.
Additional information for team projects
Teams with up to four members can submit one or more entries. You
can only create one user account for the whole team. This account
must be in the name of one of your team members. The other team
members have to be listed with their full names in the field ‘All par-
ticipating designers’. It is not possible to register an additional team
member at a later date.
All correspondence will be sent to the team member who created the
user account for the team. If your product is successful, all team
members will, of course ,receive an award.
page 7 | iF concept award 2011
Jury

In a first step, an initial jury will select the best 300 entries out of all
submissions. Participants will be informed via email, as will those
who have not been selected for this shortlist.

Another jury consisting of international designers, professors or

teaching staff will then select the 100 iF concept award winners from
this shortlist. The jury will also decide on the most outstanding en-
tries, which will additionally receive prize money. The total prize
money is EUR 30,000. The jury will decide on how much money goes
to each entry. We will let you know about the jury decisions as soon
as possible.

The decision of the jury is legally binding and final. The intellectual
property rights of all submitted designs remain with the participants.
The organizers will not implement any concepts submitted to the
iF concept award.
page 8 | iF concept award 2011
Handling and Logistics

Youhave to create a presentation poster for each entry you submit to
the iF concept award. This poster must be submitted within the reg-
istration deadline. You can submit your poster in the my iF area.
Presentation Poster
The presentation poster is meant to help the jury with their decision.
The poster should clearly represent your product in words and im-
ages, and should contain information about yourself. The essence of
your design should be immediately obvious.
1. Description and images for the presentation poster
The presentation poster must contain a description and images of
your product. You might have uploaded a description and one or two
images with your registration form. You can also use these for the
presentation poster. If you prefer, you can create an alternative de-
scription and images for the poster.
Please note: the description and all other text on the presentation
poster must be in English. You may additionally include the text in
another language of your choice.

To help you with the creation of the presentation poster, example

posters are on pages 9 to 12. 2. Film/Video in addition to the presentation poster
If a film / video is necessary to explain your product, you will need to
Summary of poster specifications provide a link to this file in your registration form.
format Please ensure that this link is also included in the presentation poster,
A1 portrait (594 x 840mm) otherwise the jury will not consider the film/video.

font size for description and index data

20pt

font
Frutiger or other sans serif fonts such as Arial, Franklin Gothic,
Futura, Helvetica, Univers

esolution
300 dpi at 100% positioning

data must be sent as platform independent PDF-X3 file

maximum file size: 5MB

The following information about yourself, your team and your entry
must be included:
■ entry-ID code, category
■ project title
■ name of designer(s)
■ name of university, city, country and university department
■ if applicable, a link to a film or video that describes your entry
(see point 2)
■ Additional voluntary information:
· email address
Presentation poster for the participation of the iF concept award 2011

Format: A1 portrait/upright format (594 mm x 840 mm) divided as follows:

Area 1 (594 x 675 mm):

To be arranged freely: has to include the short, pithy presentation of your draft design
in words and pictures

Area 2 (594 x 65 mm):

As shown below, font size ca. 20pt

Area 3 (top and bottom 594 x 50mm)

Please leave blank for print and assembly

Area 3:
594 x 50 mm

Area 1:
594 x 675 mm

ID Number Project Designer University Email

201-xxxxxxxxxxxxxx Name of project Given name / Surname Name of university Personal email
Area 2:
Category
Given name / Surname
Given name / Surname
City / Country of university
594 x 65 mm
Department

Area 3:
594 x 50 mm
Presentation poster for the participation of the iF concept award 2011

Example 1

Cutting, is an animation about Chinese paper cutting. Paper cutting is an ancient

traditional art in Chinese culture. It has never lost its popularity ever since. In
this short film, the cutting-magician uses her paper cutting to embellish the
whole city. The streets are connected with red paper and the buildings are
covered by paper. The growing red pattern represents a new vitality of paper-
cutting art. The techniques that have been used are 3D and 2D collage, HD
Video, Chinese paper cutting. The jury: great idea that has been well performed.

ID Number Project Designer University Email

201-55555 Cutiing Yan-Ting Chen Yan-Ting Chen chen@t-online.tw
National Taiwan University
Graphic Design of Science & Technology
Design
Taipei City, Taiwan
Presentation poster for the participation of the iF concept award 2011

Example 2

LYNX is a mobile crane concept of 80 tons lifting

capacity. Driver's cabin and operator's cabin are
combined into one at the end of an auxiliary two-
piece hydraulic folding arm. Steering and crane
functions are controlled via joystick and pedals utilizing
drive-by-wire technology. The front part brings a new
system of hook transportation allowing better driver's
visibility when driving on public roads. The cabin can
be lifted up to 8,5 metres high to improve survey over
construction site. It can be moved either to transport
position or to crane operating position as on
conventional cranes. Outrigger legs are integrated
into striped warning panels. The jury: intelligent
solution, impressive crane!

ID Number Project Designer University

201-55555 LYNX Jiri Kubec Brno University of Technology
Mobile crane Industrial Design
Industrial Design Brno, Czech Republic
Presentation poster for the participation of the iF concept award 2011

Example 3

This design is for a scooter with an attached water Translation of the original text:
tank, designed especially for children living in countries xxxxxxxxxxxxx
where houses often have no running water. When the xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
children are sent to fetch water, they set off with the xxxxxxxxxxxxxxxxx
ÔBethÕ scooter, fill the water tank and so are able to xxxxxxxxxxxxxxxxxxxxxxxxxxxx
transport the water playfully. This is a simple method xxxxxxxxxxxxxxxxx
of transport which can be economically produced, and xxxxxxxxxxxxxxxxxxxxxx
at the same time provides the children with a toy with xxxxxxxxxxxxxxxxx
which they can simply have fun. xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

ID Number Project Designer University

201-55555 BETH Jungae Seo Hongik University
Water container playboard Product Design
Jochiwon
Industrial Design South Korea
page 13 | iF concept award 2011
Service for award winners

The iF concept award 2010 and the 100 best contributions
All successful contributions to iF competitions will receive the iF logo,
and are entitled to use this logo for commercial purposes. An
F award not only signifies outstanding achievements in design, but
also ensures that the universities of the award winners will receive
points in the iF ranking university.
Commercial material
The public should know when a contribution has successfully distin-
guished itself from the rest and received the popular iF label in this
international competition. In order to make the most of this image-
promoting factor, we offer all award winners a number of efficient
advertising tools:

■ certificate for all award winners

iF concept award yearbook
The iF concept award yearbook, a comprehensive and attractive doc-
umentation, is a constant and important part of the competition. All
award-winning contributions to the iF concept award 2011 will be
published free of charge including images and a description in Eng-
lish. This excellent publication serves as a reference book the world
over and thus constitutes a first-class advertising tool for each par-
ticipant. Each participant will receive two free copies of the yearbook
– one for themselves and one for their university. It is also possible to
buy more copies. iF will also send out free yearbook copies to a large
distributor for international media representatives.
iF online exhibition
With some 3.5 million page views per month, the iF website is one of
the most popular design platforms on the Internet. Visitors from over
100 countries come to find information about the iF competitions. All
award-winning contributions will be represented with up to two im-
ages and a description in the iF online exhibition on the iF website.
This exhibition is not limited in duration.
■ iF concept award logo for download
Press
Before, during and after the competition iF‘s comprehensive PR work
ensures that the iF concept award will receive a great deal of atten-
tion in the national and international press. In economics and lifestyle
magazines, in the specialized design press, in daily and weekly news-
papers, as well as in radio and TV, there will be reports about the
outstanding quality of the award-winning submissions. This thor-
ough press coverage is based on longstanding contacts with more
than 100 media representatives worldwide. With this comprehensive
communication package, iF achieves optimal publicity for the award
winners and their great professional success.

iF ranking
The universities of the award winners of the iF concept award will
receive points in the iF ranking university. The basis for the iF ranking
is formed by all iF competitions run throughout the last three years.
The iF ranking is updated after each new awards ceremony. The uni-
versities of the award winners can request the logo for the iF ranking
university. Universities and award winners can use this logo in their
commercial communication.
page 14 | iF concept award 2011
Dates

Registration deadline:
15 November 2010

Notification of shortlist
from 17 January 2011 onwards

Jury session
28 January 20111

Notification of jury decision

from 1 February 2011 onwards

iF concept award yearbook 2011

available from May 2011

Please note:
In all other cases, our General Terms and Conditions apply.
page 15 | iF concept award 2011
Contact

Anna Reissert
phone +49.511.8932423
fax +49.511.8932401
anna.reissert@ifdesign.de

International Forum Design GmbH

Messegelaende
30521 Hannover
Germany
www.ifdesign.de
International
Forum
Design
iF International Forum Design
Hannover ■ München ■ Taipei