To study the Availability & Retailer Awareness of International Food brands in

organized food Retail format like Supermarket & Hypermarket in Pune.

Mrs. Nidhi Raj Gupta

Lecturer (Marketing)
Institute of Business management & Research
Chincwad,Pune
nidhiraj21@gmail.com
9370016681

Abstract

Nestle Swtizerland
Heinz US
Kellogg’s US
http://www.foodprocessing.com/industrynews/2006/124.html
http://www.ibef.org/industry/foodindustry.aspx

Last Updated: July 2010

According to a report published by market research firm RNCOS in April 2010, titled ‘Indian Food and
Drinks Market: Emerging Opportunities’ the Indian food and beverages market is expanding rapidly and
is projected to grow at a compound annual growth rate (CAGR) of about 7.5 per cent during 2009-13
and would touch US$ 330 billion by 2013.

Exports

Exports of agricultural products from India are expected to cross around US$ 22 billion mark by 2014
and account for 5 per cent of the world’s agriculture exports, according to the Agricultural and
Processed Food Products Export Development Authority (APEDA).

Exports of floriculture, fresh fruits and vegetables, processed fruits and vegetables, animal products,
other processed foods and cereals rose to US$ 7891.8 million in 2008-09 from US$ 7877.07 million in
2007-08, according to DGCIS annual data published by APEDA.

Moreover, India exported schedule products, floriculture and seeds, fruits and vegetables, processed
fruits and vegetables, livestock products, other processed foods and cereals worth US$ 6.53 billion
between April-February 2009-2010, according to APEDA.

Spices

India exported 502,750 million tonnes (MT) of spices valued at US$ 1.25 billion in 2009-10, according to
the estimates by Spices Board of India.

Moreover, India enjoys a 48 per cent in volume and 44 per cent in value share in the world spice trade,
as per the Spices Board of India.

Food Processing

In order to further grow the food processing industry, the Ministry of Food Processing Industries
(MOFPI) has formulated a Vision 2015 action plan under which specific targets have been set. This
includes trebling the size of the food processing industry, raising the level of processing of perishables
from 6 per cent to 20 per cent, increasing value addition from 20 per cent to 35 per cent, and enhancing
India’s share in global food trade from 1.5 per cent to 3 per cent.
According to Mr Subodh Kant Sahai, Union Minister for Food Processing Industries, the Central
Government is envisaging an investment of US$ 21.9 billion in the food processing industry over the
next five years, a major chunk of which it plans to attract from the private sector and financial
institutions.

Moreover, the food processing sector has grown from 6 per cent a year ago to 14.9 per cent in 2010,
according to Mr Sahai. The Minister further said that at present the country was processing 10 per cent
of the total food produce and aimed to enhance it to 20 per cent by 2015. Exports are also targetted to
increase from 1.5 per cent to 3 per cent.

Furthermore according to Mr Sahai, foreign direct investment (FDI) in food processing is likely to rise 27
per cent to US$ 264.6 million in 2010-11. "This year, FDI is expected to cross Rs 1,000 crore and touch
Rs 1,200 crore," Sahai said on the sidelines of the second national conference of the National Meat and
Poultry Processing Board (NMPPB) in New Delhi in May 2010.

The cumulative FDI received by the food processing industry from April 2000-March 2010 stood at US$
1,042.62 million, according to data released by the Department of Industrial Policy and Promotion.

The food industry is a complex, global collective of diverse businesses that together
supply much of the food energy consumed by the world population. Only subsistence
farmers, those who survive on what they grow, can be considered outside of the scope
of the modern food industry

http://en.wikipedia.org/wiki/Food_industry

With populations around the world concentrating in urban areas,[4] food buying is
increasingly removed from all aspects of food production. This is a relatively recent
development, having taken place mainly over the last 50 years. The supermarket is the
defining retail element of the food industry, where tens of thousands of products are
gathered in one location, in continuous, year-round supply.

Food preparation is another area where change in recent decades has been dramatic.
Today, two food industry sectors are in apparent competition for the retail food dollar.
The grocery industry sells fresh and largely raw products for consumers to use as
ingredients in home cooking. The food service industry by contrast offers prepared
food, either as finished products, or as partially prepared components for final
"assembly".

India is the world's second largest producer of food next to China, and has the potential of being the biggest
with the food and agricultural sector. The total food production in India is likely to double in the next ten years
and there is an opportunity for large investments in food and food processing technologies, skills and
equipment, especially in areas of Canning, Dairy and Food Processing, Specialty Processing, Packaging,
Frozen Food/Refrigeration and Thermo Processing. Fruits & Vegetables, Fisheries, Milk & Milk Products, Meat
& Poultry, Packaged/Convenience Foods, Alcoholic Beverages & Soft Drinks and Grains are important sub-
sectors of the food processing industry. Health food and health food supplements is another rapidly rising
segment of this industry which is gaining vast popularity amongst the health conscious.

India is one of the worlds major food producers but accounts for less than 1.5 per cent of international food
trade. This indicates vast scope for both investors and exporters. Food exports in 1998 stood at US $5.8 billion
whereas the world total was US $438 billion. The Indian food industries sales turnover is Rs 140,000 crore (1
crore = 10 million) annually as at the start of year 2000. The industry has the highest number of plants
approved by the US Food and Drug Administration (FDA) outside the USA.

India's food processing sector covers fruit and vegetables; meat and poultry; milk and milk products, alcoholic
beverages, fisheries, plantation, grain processing and other consumer product groups like confectionery,
chocolates and cocoa products, Soya-based products, mineral water, high protein foods etc. We cover an
exhaustive database of an array of suppliers, manufacturers, exporters and importers widely dealing in sectors
like the -Food Industry, Dairy processing, Indian beverage industry etc. We also cover sectors like dairy plants,
canning, bottling plants, packaging industries, process machinery etc.

The most promising sub-sectors includes -Soft-drink bottling, Confectionery manufacture, Fishing,
aquaculture, Grain-milling and grain-based products, Meat and poultry processing, Alcoholic beverages, Milk
processing, Tomato paste, Fast-food, Ready-to-eat breakfast cereals, Food additives, flavors etc.

http://www.indianfoodindustry.net/

A close second for

daily news and
information on
the food retailing
industry comes
from Topix.net
that offers stories
on news and
events in the
industry from
thousands of
internet sources.
Again, their
content is totally
free but where
the stories link to
other sites there
is always the
possibility of
coming across
subsription only
sources.
 The Coriolis Research firm from New
Zealand offers a number of free research
reports and case studies on many topics
related to food retail. For example, Towards
Private Label Success which they have
kindly permitted me to host here.

They also offer consulting services and more

for hire. Videos of Timothy Morris of Coriolis
on news programs speaking on the industry
are available on their site.

Probably one of the largest and most respected research and

consulting firms is Planet Retail who offer some very good free news
and information from their site with most other things available for
a fee that ranges from the reasonable to the totally unaffordable
( for individuals ).

In the past I have purchased a few of the less expensive reports on

retailers in Canada ( Loblaws, Wal-mart and Sobeys ) but was
disappointed in the content which I found to be repetitive and what
could be easily found in the company annual reports and elsewhere.

On the other hand, when it comes to information on retailer

rankings they are second to none and are the most quoted source
in the international media by far.

It's a tough call as to how much value the information and reports
they offer are overall given the limited access I've had to it. Buyer
beware ?

If you really want to see how food retailing can evolve and where
the industry is heading the very best site to see is from Germany's
METRO GROUP satellite website for their Future Store Initiative.

Being one of the largest retailers in the world Metro is providing

amazing insights and information into this project that will
potentially revolutionize retail globally. Free information all around
including reports, links, video and more.

This website is a must to see !