Professional Documents
Culture Documents
The Indian personal care market couldn’t have asked for more! After popular French
brands like L’Oreal, Clarins, Vichy, Christian Dior, Nina Ricci, S.T. Dupont, Cartier and
Louis Vuitton making their presence felt in India, it is time to welcome yet another up-
market luxury brand. This time, it is the famous French hair and salon chain, Jean Claude
Biguine, which has entered the Indian retail market. The French brand plans to invest
more in India, appreciating the potentially of the ever-growing Indian market. The reason
why French brands are doing so well in India is because their goods and services are
reputed for their reliability and can be trusted to be credible, more so in the high-end
segment.
The removal of trade barriers in the Indian economy has boosted the foreign brands to
create a niche for themselves here. The upsurge in Indian households, with their
increased purchasing power and more awareness about global market, is another factor
that has been encouraging foreign brands to invest in the Indian market. India has showed
a very bright growth prospect as far as the personal care industry is concerned and is at
the top position in the A.T Kearney’s Global Retail Developmental Index. Moreover,
French brands are known for their personal care and beauty products; all the more reason
why they should be flowing into India.
Clarins
Clarins is another famous cosmetics company based in France. The brand concentrates on
skincare products and fragrances. Big names like Clarins, Azzaro, Thierry Mugler, and
My Blend are included in the portfolio of Clarins. Recently, the company also launched a
skincare range for men.
Christian Dior
Christian Dior is a world-renowned brand of cosmetics, which specializes in fragrance,
skincare and makeup. This French brand is one of the most coveted cosmetic brands,
whose products are used by celebrities across the world. Christian Dior has been a rage in
India for quite some time now.
Louis Vuitton
Louis Vuitton or LV is a French fashion house of international repute. The brand
specializes in trunks, leather goods, ready-to-wears, shoes, watches, jewelry, accessories,
sunglasses, and books. It is one of the most recognizable brands in the world and its
market in India is also considerable. Louis Vuitton is known for the high prices it
commands.
Nina Ricci
French Perfumes by Nina Ricci are famous around the world, the most famous being
L'Air du Temps, created in France in 1949, meaning "Air of Time". “Farouche",
"Capricci", "Fleur de Fleurs" and "Eau de Fleurs", are the other classic perfumes by Nina
Ricci. Signoricci", "Signoricci II" and "Phileas’’ are the popular men’s fragrance by the
brand.
The brand is also known as Wella Koleston in markets like the US. Wella Professionals is
the leader in professional hair colour and service, and its range includes temporary to
semi -permanent and permanent hair colours.