NHTV Academic Pre-master

Strategic Business Management

& Marketing
ugraded fourth year programme (60 ects)
for direct access
into several Master of Science programmes

discover your world > w w w.nhtv.nl/sbm

An International Scientific Pre-master Programme
granting direct access to several Master of Science Degree Programmes
at SBM related partner institutions
direct access into
Master of Science Programmes in Business Studies
Since 2005 and in conjunction with the Univer­
sities of Brussels and Maastricht, NHTV has been
offering students who have successfully comple­
ted the NHTV Scientific Pre-master SBM in their
last year at NHTV, direct access to business-related
Marketing or Management Master of Science
pro­grammes at a number of academic univer­si­
ties. The SBM Pre-master is an upgraded fourth-
year graduation programme of 60 ECTS for pro­
fessional bachelors. It formes the bridge be­tween
the professional bachelor level and the scientific
academic Master of Science level. This means that
SBM students have the op­portunity to pursue a
Master of Science de­gree at an academic univer­
sity without the compulsory transitional pre-
master program­me at the universities themselves
required for access into scientific programmes.
Double Degree
This programme leads to a Double Degree:
1. the NHTV - HTRO diploma states the three-year professional bachelor programme at your NHTV
academy (ITMC, HM, M&EM, ILM, SLM, etc.).
The NHTV Pre-master Strategic Business Ma­nagement & Marketing is featured as the area of
specialisation in your graduation year.
2. The SBM certificate granting direct access to MSc programmes in Maastricht and Brussels.
“Are you looking for a challenge? Are you ambitious? Hard working? Then here is
your big opportunity! Reach for that academic title - formerly known as
‘doctorandus’ title - in one year after your NHTV Pre-master graduation!”
The time factor
A distinct advantage of this programme is the Pre-master of the faculty of the university itself
time factor. The SBM Pre-master programme, either the first/second year of the academic
worth 60 ects, replaces the usual fourth year bachelor programme in order to enter an MSc-
programme at your academy. After successfully programme. Via the NHTV Academic Pre-master
completed the NHTV Pre-master SBM, you can SBM, being a transition programme at NHTV,
obtain a Master of Science degree in just one you have the opportunity to proceed directly to
year. Normally, having obtained a professional the fourth year or Master of Science programme
bachelor degree, you would have to do either a of a university and you win one year.
Academic Routes to Master of Science via SBM

Academy for Tourism Academy for Leisure

prop. year

Academy for International Academy for International

Tourism Management Leisure Management

ITMC ITTI/MT ILM/VTM

year 2

International International International

Tourism Management and Consultancy Tourism and Travel Industry Leisure Management

ITMC ITTI/MT ILM/VTM

year 3

International International International

Tourism Management and Consultancy Tourism and Travel Industry Leisure Management

ITMC ITTI/MT ILM/VTM

year 4

or minor or minor or minor

and graduation and graduation and graduation and graduation and graduation and graduation

DIRECT ACCESS DIRECT ACCESS DIRECT ACCESS

Master of Science in Business Related Studies

Academy for Urban Development, Logistcs & Mobility

Academy for Urban Development, Logistics & Mobility

prop. year

LTV Logistiek LE Logistiek ILTM International Logistics ILE International Logistics

en Technische Vervoerskunde en Economie and Transport Management and Economics

LTV LE ILTM ILE

year 2

Logistiek en Logistiek en International Logistics and International

Technische Vervoerskunde Economie Transport Management Logistics and Economics

LTV LE ILTM ILE

year 3

Logistiek en Logistiek en International Logistics and International

Technische Vervoerskunde Economie Transport Management Logistics and Economics

major major major major

year 4

LTV en LE en ILTM and ILE and

afstuderen en afstuderen afstuderen en afstuderen graduation and graduation graduation and graduation

DIRECT ACCESS DIRECT ACCESS DIRECT ACCESS DIRECT ACCESS

Master of Science in Supply Chain Management (Eng.) / Management (Eng.) / Bedrijfskunde (Nl.)
 Academy for Hotel and Facility Management

Academy for Hotel and Facility Management Fast Track - HM or FM

prop. year

HM FM HM FM
Hotel Management Facility Management Hotel Management Facility Management

HM FM HM FM
year 2

Hotel Management Facility Management Hotel Management Facility Management

major major
HM FM
year 3

Hotel Management Facility Management

HM and FM and
graduation and graduation graduation and graduation

major major DIRECT ACCESS DIRECT ACCESS

year 4

HM and FM and Master of Science in Business Related Studies

graduation and graduation graduation and graduation

DIRECT ACCESS DIRECT ACCESS

Master of Science in Business Related Studies

Academy for Digital Entertainment

Academy for Digital Entertainment

prop. year

M&EM
Media & Entertainment Management

M&EM
year 2

Media & Entertainment Management

M&EM
year 3

Media & Entertainment ManagementHotel Management

major
year 4

M&EM and
graduation and graduation

NHTV Master Media Innovation

DIRECT ACCESS DIRECT ACCESS Master of Science in Business Related Studies
or NHTV Master Media Innovation
Master of Science
programmes involved
After completing SBM, you have access to
several Master of Sciences (MSc) programmes
at a number of academic Universities.
Leisure students can also have direct access to
the Master in Leisure Studies at the University
of Tilburg.
Several SBM graduates have successfully
obtained their Master of Science degree in one
year.
The NHTV Pre-master SBM also facilitates access
to several Pre-master programmes at universi­
ties by providing compensation credits.
FOR DETAILED INFO
see schedule in this brochure
For Whom?
As this international programme is taught in
English, students from all NHTV Academies are
admissible. Students from external business-
related professional bachelor programmes
abroad are also admitted provided they meet
the necessary selection requirements.
Professional attitude and student profile
We aim for the best top 10% of the students
who have discovered their intellectual
competences in their professional bachelor
study. We strive to attract ambitious students
with a full dose of curiosity. Therefore a
prospective SBM student must have an
inquisitive, investigative and commercially-
oriented mindset. The programme is set in
an international context. Being receptive to
other cultures and modes of thought is
therefore indispensable.
Broad and international
scope on content,
research and functions
Because this programme focuses on management
and marketing, in other words, ‘doing business’,
the SBM programme also trains students for
entrepreneurship, leadership and market
research functions on the international market.
This programme also trains students in doing
scientific research in management and
marketing for a company in a sector and
country of their own choice. Sectors can in­
clude: Tourism, Aviation, Media industry, public
sector for town building, sustainability, Leisure
industry, Sports and Culture, Hotel industry,
public organisations management involved in
destination development, traffic and mobility,
telecommunication, banking etc...
Scientific Business
Applied Research abroad
The research project assumes a pivotal position
in the programme. The aim is to carry out a
research project on management or marketing
business problems in order to provide a compa­
ny with useful and practical recommendations
based on a scientific approach.
The research and fieldwork for the purpose of
this project can be carried out in a country of
your own choice, depending on the company
you will be doing research for.
Personal approach and
extra research coaching
In order to obtain the academic analytical level
within your research project, you will have
research practica, trainings in academic skills,
reading, writing and Endnote and most
important, your own personal tutor guiding you
through the research process.
 ...the SBM programme trains students
for entrepreneurship, leadership and market
research functions in the international market.

practical information

Taught in English, the academic SBM staff programme content
provides an attractive, well organised and and workload: 60 ects
supervised scientific track.
39 ects theoretical and research courses
Please visit: SBM 1a: Statistics, Qualitative and Quantitative
www.nhtv.nl/sbm Research Methods
SBM 2: Sociology, Consumer Behaviour
or contact: SBM 3: Business Administration: operations
Sybille Van Hoof management, Human Resource
Programme Manager Management, Quality Management
NHTV Academic Pre-master SBM and Financial Management
Room N 2420 SBM 4: International Strategic Marketing,
e-mail: hoof.s@nhtv.nl Marketing & Communications,
T 00 31 76 5302 2745 Customer Relations Management and
E-commerce
SBM 5: Research practica and academic skills
trainings
21 ects individual research project either in
The Netherlands or abroad
year planning
Starting week 36, students spend three terms of
studying and preparing their research pro­posal
here in Breda.
■ term 1
Breda - 7 week: courses, 1 company visiting
week for the orientation on the research
project, 1 study week, 1 week for exams on
the given courses of that term
■ term 2
Breda - 7 weeks: courses and exploration of
the research project
■ term 3
Breda - 7 weeks: working on the research
project following research practica and
tutorials
■ term 4
Abroad or The Netherlands - 13 weeks:
research project fieldwork collecting data
and writing thesis.
week 24: submission thesis
week 26/27: oral defense of thesis
a variety
of teaching methods
■ Theoretical lectures in a plenary internatio­
nal classroom setting
■ Workshop sessions in small groups. As apart
from a module or unit-module, some
lectures will be followed by workshops in
small groups in order to have more interact­
ion with students.
■ Training courses academic skills, library
systems and Endnote
■ Research practica and intervision on your
research project
■ Individual coaching in tutorials
Admission requirements
■ Three years of professional bachelor program­
me of 180 ects (or NHTV short track) in busi­
ness-related studies (successfully completed
with no fails). This means that you are not
allowed to be behind in your study at the start
of the programme in September.
■ For external NHTV students
Toefl test: minimum score of 550 (paper-
based) or 213 (computer-based) or another
test with a 6.0 score in Advanced English
application procedure
If you are interested in SBM, please send file
consisting of three documents:
1. a well-motivated application letter
2. your CV including your co-ordinates, a recent
photograph, experiences abroad (if any) and
your command of languages
3. a copy of all grades obtained yet
send your file by e-mail to:
SBM Programme Manager,
Sybille Van Hoof,
hoof.s@nhtv.nl.
selection procedure
Maximum of 30 selected students out of all NHTV
Academies and external international candidates.
■ Based on the letters, applicants will be invited
for an intake interview. In this interview, we
will examine your motivation for this
graduation track and your study results.
■ After the intake interviews, you will be
informed of your selection.
■ Once selected, you can download the
enrolment form from the NHTV website and
follow the standard NHTV enrolment
procedures of your own academy.
■ Deadline for enrolment as soon as the selection
limit for participation is reached.
■ Final deadline 30 March.
costs of participation
In addition to your regular tuition fee, you will be
charged a fee of € 300 for additional costs for the
Profile Assessment, access to international
libraries, and extra research coaching. Handbooks,
housing and cost of living abroad during the
fieldwork, are not included in the fee.
international students
supported
International Office (IO) will support you in all
practical things such as the Dutch enrolment
administration, search for accommodation etc...
If you participate in this programme, you are
eligible for scholarships.
IO can offer you assistance in this matter.
contact and information:
international.office@nhtv.nl
“SBM - a challenge, an exploration, a sacrifice, some
shipwrecks, some self-affirmations, somewhat
torture, amplifications, deeper insights, sharpened
views and most of all, one of my best decisions
and unerringly and decidedly the best way to leave
NHTV.
A cordial thanks to those students and teachers that
made this year worthwhilde, fertile and most of all
so enjoyable!”
Daniel Wahlen
“Reflecting the SBM Academic Pre-master programme
offered at the NHTV, I need to say that it kept its
promise of being challenging and very interesting at
every stage. I enjoyed being taught by professional
academics and had the chance to gain in-depth theo-
retical knowledge completed by practical experiences
and a challenging dissertation writing project.
It was fun to do the programme and I would always
choose it again. Moreover, I would recommend the
programme to all potentials.”
Sebastian Kerth
NHTV Academic Route
SBM related
Master of Science
Programmes

University Faculty Master programme Entrance conditions by the University

Vrije Universiteit Brussel (VUB)
Brussels, Tilburg
Brussels, Vienna
University of Maastricht (UM)
University of Twente (UT)
University Warwick
Tilburg (UvT)
Amsterdam (UvA)
Oxford Brookes University
Economies,
social and political sciences
Manchester, Helsinki
Copenhagen, Madrid
Economics & Business
Administration
Maastricht University School of
Business and Economics
Mangement & Bestuur
Warwick Business School (WBS)
Economy and Econometric
MSc in Management (Eng.)
SBM and No extras
MSc Bedrijfsvoering (Nl.)
Eur. Polis MSc SBM and passing a European selection
Eur. 4Cities MSc (two years) SBM and European selection
MSc International Business
tracks:
■ MSc Business Intelligence
■ MSc Entrepreneurship
■ MSc Strategic Marketing
■ MSc Strategy and Innovation
SBM and No extras, even no GMAT needed
■ MSc Marketing-Finance
■ MSc Supply Chain management
■ MSc Organisation: management,
Change and Consultancy
MSc in learning (HRM)
MSc Business Administration
tracks:
■ MSc Service Management SBM + 2 Pre-master courses at UT
■ MSc Chain Management
■ MSc International Management
MSc in Marketing & Strategy SBM + 80 % average
MSc of Leisure Studies Prof. Bachelor ILM or VTM + SBM
SBM + Pre-master courses at UvT
MSc of Human Resource Management
for 24 ects
SBM + Pre-master courses UvA
MSc Business Studies
for 30 ects out of 60 ects
Several Master programmes in SBM + 70 % on theory
tourism, travel, hospitality 70 % on the thesis
 “Overall, the SBM-programme was a great
experience! It surely was a challenge, especially
during the first few weeks. During this year I not
only learned much more than during my previous
years of study - I also met so many nice and open
people, and developed new perspectives and aims
for my future career.”

Julia Koch
ILM-SBM ‘08-’09, University Maastricht, UM School of Business
and Economics, MSc International Business: Strategy and Innova-
tion, graduated ‘09-’10

Alumni info
Actually the NHTV Academic Pre-master counts 91 SBM alumni.
Some of them are already graduated as a Master of Science. Some others are still studying.

Examples of SBM Alumni obtained their master of science title

Leanne Asbreuk
VTM-SBM ‘05-’06, Universiteit Utrecht, Fac. Sociology, MSc Media & Journalistiek
Brit Enthoven
ITMC-SBM ‘05-’06, Radbound Universiteit Nijmegen, Communicatie, MSc Internationale Bedrijfscommunicatie
Ingrid Miltenburg
VTM-SBM ‘05-’06, Universiteit Amsterdam (UvA), Economie Bedrijfskunde, MSc Business Studies
Tessa Nijst
MT-SBM ‘05-’06, Universiteit van Tilburg, Faculteit Sociale Wetenschappen, MSc Human Resource Studies (with distinction)
Bart Van Turnhout
MT-SBM ‘06-’07, Vrije Universiteit Brussel (VUB), Faculteit Sociale, Economische en Politieke Wetenschappen, MSc in Management (Cum Laude)
Antonia Weyers
ITMC-SBM ‘06-’07, ESCP EAP, MSc European Business (distinction)
Jaap Baarends
VTM-SBM ‘07-’08, Vrije Universiteit Brussel (VUB), Faculteit Sociale, Economische en Politieke Wetenschappen, MSc in Management (distinction)
Lena Mäusezahl
ILM-SBM, ‘07-’08, Universiteit van Tilburg Fac. of Social an Behavioral Sciences, European Master ‘POLIS’ (Brussels, Manchester, Helsinki)
Felix Schwanewede
M&EM-SBM ‘08-’09, University Warwick, Warwick Business School, MSc Marketing & Strategy
 “The wisest decisions I made in years, I actually
felt I learned a lot during the year, more than the
three years prior to SBM.
Professors were knowledgeable and willing to
help.
Overall I give the program an 8 in terms of
content, the lecturers and the supervision for the
thesis.”

Suzanne Stap

Examples of SBM Alumni actually studying into a variety of MSc programmes

Cecilia Braun
ILM3-SBM ‘07-’08, Vrije Universiteit Brussel (VUB), Faculteit Geografie, European MSc 4 cities
Aleks Marcete
ILM-SBM ‘07-’08, ESCP EAP, MSc in European Business
Anne von Petersdorff
ITMC-SBM ‘07-’08, Meuphana University Lüneburg (Germany), MSc Entrpreneurship in Management and Marketing/Tourism Management
Nils Knoop
ITMC-SBM ‘08-’09, German Sports University Cologne, Faculty of Sports Management and Economics, MSc Sport Management
Julia Koch
ILM-SBM ‘08-’09, University Maastricht, UM School of Business and Economics , MSc International Business: Strategy and Innovation
Christine Lanwes
ILM-SBM ‘08-’09, University Maastricht, UM School of Business and Economics , MSc International Business: Strategic Marketing
Elena Stamova
SBM ‘08-’09, University Maastricht, UM School of Business and Economics , MSc International Business: organisation, change and consultancy
Alexander Greinacher
ILM-SBM ‘08-’09, University Lugano, MSc Corporate Communication
Sasha Woelk
ITMC ‘09-’10, University Maastricht, UM School of Business and Economics, MSc International Economic Studies: Behavioural Economics
Stephanie Richter
HM ‘09-’10, Vrije Universiteit Brussel (VUB), Faculteit Sociale, Economische en Politieke Wetenschappen, MSc in Management
more information on
the NHTV Academic Pre-master SBM
Please visit:
www.nhtv.nl/sbm

The information session during the placement experience day (stageterugkomdag) organised by your academy.

NHTV open days and evenings

or contact:
Sybille Van Hoof
Programme Manager
NHTV Academic Pre-master SBM
Room N 2420
e-mail: hoof.s@nhtv.nl
T 00 31 76 5302 2745
COLOFON

redactie & realisatie

SBM Programme Manager
Sybille Van Hoof

foto’s
NHTV dienst communicatie
SBM

LOCATIE
Mgr. Hopmansstraat 1
4817 JT Breda

UITGAVE
september 2010

www.nhtv.nl