K.L.E.

SOCIETY’S
COLLEGE OF BUSINESS ADMINISTRATION
LINGARAJ COLLEGE
BELGAUM-590001

PROJECT REPORT

ON

ORGANISATION STUDY
IN

SEVENTY MM MOVIE RENTAL SERVICE PVT

LIMITED BANGALORE

SUBMITTED BY: RAVITEJA.S

Bachelor of Business Administration
KARNARTAKA UNIVERSITY DHARWAD

KLE SOCIETY’S COLLEGE OF BUSIUNESS ADMINISTATION LINGARAJ COLLEGE

 Certificate

This is to certify that Raviteja.S student of BBA, Lingaraj College, Belgaum, has undergone
one month Internship Training in our organization from 15th December 2007 to 14 January 2008.

He has completed a very comprehensive report with considerable sincerity. We are satisfied with
his performance and we wish him all the best for future endeavor.

Date: Mr.
14 January 2008

KLE SOCIETY’S COLLEGE OF BUSIUNESS ADMINISTATION LINGARAJ COLLEGE

 ACKNOWLEDGEMENT

The completion and drafting is a solitary task but one which has been made smoother with the help
of many. Hare I take this opportunity to thank those who have made a vital contribution in shaping this
study.

I would like to express my profound gratitude to Ms. Priyanka singh (Sales Coordinator) Mr.Manoj
Mikhali Ouseph (V.P of H.R) for giving me an opportunity to take up In-Plant training in Seventymm
Service Pvt Ltd. Bangalore.

Any accomplishment requires the efforts of many people. I am indebted to all the Employees of
Seventymm Service Pvt Ltd. Who extended their help and cooperation in collecting data for my project.

Regardless of the source I wish to express my gratitude to those who have contributed to my project,
even though anonymously.

Raviteja.S

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 Quality Policy

We are Seventymm Service Pvt Ltd. Are committed to achieve the satisfaction by providing Movie
Rentals and Quality Service.

We shall excel in the market by achieving quality, economy in service.

We shall continue improve the effectiveness of Quality management system and contribute to the
development of the organization and service Industry.

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 Objectives of the In-Plant Training

Any kind of work/training will have its own sets of objectives. The objective of doing this in-plant
training can be listed below.

 To study the nature of the firm, weather it is a Proprietary/Partnership/Private limited or Public

limited.

 To study the organization chart.

 To study the management pattern.

 To study the departmentalization in the organization.

 To study the function of each department.

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 Data Collection

The information necessary for this research study is collected by tapping Primary and Secondary
sources.

Primary Sources:

 Personal Interaction

 Direct Interview

Secondary Source:

 Company websites

 Related Information from Internet

 Company Reports

 Books

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 Company Profile

 Name of the company: Seventymm Service Pvt Ltd.

 Regd office & works: #41, “Abhaya Towers”

3rd Main Road,
Chamrajpet,
Bengalooru-560018

 Date of Incorporation: 1-March-2006

 No of Branch Office: 6 (Mumbai, Delhi, Bengalooru,

Hyderabad, Chennai)

 Total Employees:250

 Name of the Founder: Raghav Kher

 Name of the CEO: Raghav Kher

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What is Seventymm Service Pvt Ltd.

Seventymm is a one stop hangout for movies. At Seventymm™, we believe and swear by
the term ‘Filmy’ and we have tried to live up to its true spirit.

Seventymm is designed for people like hard core movie buffs, enthusiasts and even those
who claim that they don’t have a filmy bone in their body. Don’t miss our special attempts to focus on
regional and bollywood movies!

There are various reasons for you to hangout at Seventymm – Besides becoming a member
of India’s largest movie rental service and renting good quality movies from Seventymm, you can just
sign in and indulge by taking the quiz or creating one, rating movies, starting a club, testing your movie
compatibility with your friends or simply read more about the movies and review them. Now, enjoy
movies and a lot more… at your finger tips!

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 Investors Of the company

Seventymm™ is funded by world renowned

Matrix Partners US based venture capital firms of Draper Fisher Jurvetson and ePlanet Ventures.

Matrix Partners India is one of the key investor in Seventymm with more than $ 7 million dollars
stake in the company founded in 2006, by Avi Bajaj and Rishi Navani. Matrix(The Indian chapter of
matrixs) partner focuses on consumer services businesses targeting the Indian market in sectors including
the Internet, mobile, financial services, food and beverage, media and entertainment, healthcare and travel.
They've invested $10million+ over multiple rounds with an initial investment ranging from $500K to
$10million. The team comprises of individuals with significant entrepreneurial and investing experience in
India who are focused on partnering with entrepreneurs to build market leading companies. They also
bring access to the significant Matrix network and experience worldwide.

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 Draper Fisher Jurvetson is the only venture capital firm with global presence through a network of
affiliated funds, with offices in more than 30 cities around the world and more than $3 billion in capital
commitments. DFJ's mission is to identify, provide capital for, and serve extraordinary entrepreneurs
anywhere who want to change the world.

Over the past twenty years, DFJ has been proud to back approximately 300 companies across a
myriad of sectors including such industry changing catalysts as Hotmail (acquired by MFST), Baidu
(BIDU), Skype (acquired by EBAY), United Online (UNTD), Overture (acquired by YHOO), Interwoven
(IWOV), 411 (acquired by YHOO), Parametric (PMTC), and Digidesign (acquired by AVID).

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E Planet Ventures is a premier, global venture capital firm that operates offices in Silicon Valley, China,
Hong Kong, London, Tokyo and New Delhi.
Founded in 1999, to take advantage of the growing trend towards the globalization of technology, ePlanet
seeks to provide superior returns to its investors through its investments in early stage information
technology and medical device start-ups in Asia and Europe, and in expansion stage information
technology and medical device companies in the U.S. E Planet's investments are currently focused
primarily on wireless, semiconductor, consumer Internet, life sciences, VOIP, broadband and other
emerging services sectors.

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 Pillars of the Company

Raghav Kher is the Founder of Seventymm™. He has been a serial entrepreneur. Previously, he
founded and served as CEO of Rendition Networks. Rendition was backed top-tier VCs such as Madrona
Ventures and Ignition Partners.Under his leadership, Rendition pioneered and created a brand new
software product category called Configuration Control. Their product “TrueControl” won several
prestigious awards from Computer World, Network World, Network Computing, Eweek and InfoWorld.
Within its first year of business, Rendition won business with 25 Fortune-500 accounts such as Well
Fargo, T-Mobile, JP Morgan Chase, Countrywide Financial, Microsoft and Fidelity.
Seventymm is the result of the ‘Red Pill’ that Raghav took while he envisioned making movie rentals
easy and convenient for the film lovers in across India. So ‘The Man Who Would Be King’ pursued his
‘million dollar baby’ across two continents and Seventymm was born. As a proud founder and CEO,
Seventymm became India’s largest movie rental service and raked a funding of over $10 million from top
tier VCs including Draper Fischer Jurveston, Matrix India Partners and E Planet Ventures. Raising funds
and starting winning ventures is not new to Raghav, who thrives on ‘Risky Business.

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 Subhanker is a Mechanical Engineer from Jadavpur University, Calcutta and has done his
PGDBM from Indian Institute of Management, Calcutta.
Subhanker has over 14 years of industry experience in various Sales, Marketing and Business roles in
companies like Asian Paints India, ICI India (Paints Business), Pennzoil Quaker State India & Amway
India. Previously he was AVP - Business Support, with Amway India. He has successfully driven several
innovations in channel strategy, consumer relationship and influencer contact programmes at various
points in his career. He has always been passionate about talent development and creating a winning team.

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 A quiet devil, Nitin can switch from being drop dead serious to funny in very little time. An
Electronics and Communications Engineer from SJCE, Mysore, he has over 10 years experience building
software solutions on the Microsoft platform.
Previously, Nitin worked at PI Corporation in Bangalore, where he managed and gave technical direction
to the development of applications on the PI framework. Prior to that, he had worked on the Microsoft
support portal and MSN Carpoint at Microsoft Corporation, Redmond WA.

Armed with a Post Graduation in Sociology from Jawaharlal Nehru University, New Delhi, and over
10 years of industry experience in various marketing services companies like ACNielsen India, IMRB,
Research International India, TNS India and Hansa Research Group behind him, Anuj’s core competency
is in leveraging consumer insights to generate compelling marketing and sales initiatives. Leaving behind
the post of Research Director at Hansa Research Group where he was responsible for setting up the
qualitative research division, he has taken up the challenge of making this venture a box office hit.

Anuj may well be labelled Seventymm’s Boman Irani. However, beneath the humorous veneer,
he is voraciously planning away Seventymm’s success.

Vision

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  Vision it is an imaginary high level projection statement for an organizational
fulfillment.

 Purpose of vision statement – vision statement serves as an input for the

organizational structure and its objectives.

 It will support vision statement.

 It generates the policies and procedures.

To be a world-class service providing in movie rentals. This company as

set their benchmark “King fisher class service”

Human Resources Department

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 Human Resource department is one which provides services which are used by all the
departments. It is a department, which looks after all the activity of the organization and acts as the head
of all the departments, which sets the objectives of each department and gives orders to perform their
individual activities.

Managing Director

V.P.H.R

Executives Executives

Objectives

KLE SOCIETY’S COLLEGE OF BUSIUNESS ADMINISTATION LINGARAJ COLLEGE

 To procure the good quality man power by procuring this to reach company objectives.

 To ensure the safety and welfare of the employees and to maintain employee relations.

 To enhance the skills of employees.

 To minimize the employees turnover rate.

 To provide good training and development opportunities.

 Full utilization of human resources.

Functions

 To attend employees grievance and forwarding to the management.

 To frame policies, rules and regulations.

 To maintain performance appraisal.

 To improve and maintain employee communication.

 Commendation management- employee benefits, rewarding & Reorganization.

 Man power plans and projects.

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Recruitment

In Seventymm Service Pvt Ltd recruitment is done.

The sources used for recruiting are
 Man power consultancy
 Employee referral
 Contract agencies
 Direct walking
 Websites

Selection Process

Evaluation of Application

Selection Test

Interview

Selection Decision

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 The filled application will be evaluated to check the applicants are qualified or not.

 Selection test- Work sample test for the data interpreters and accountants.

 Interview will be held after the selection test. In this step one by one interview method is followed.
The content of the interview will differ according to the designation.

 Selection decision: the candidate will be selected after the prior intimation to the H.R.Manager and
Chief Operating Officer.

Finance Department

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 Managing Director
V.P Manager
Executive

Assistant
Assistant

Assistant

Assistant
Assistant
Objectives

 Accounts department ensures prosperity and lays down foundation of various departments as it
gives information on various aspects of all departments.

 Accounts department ensures errors free documentation.

 Accounts department ensures effective and efficient auditing.

 Accounts department is very clear and visible in its working and prepare an annual record of its
transaction during a year by preparing balance sheet.

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 Functions

 Preparation of balance sheet making payment for suppliers contractors and employees.

 Maintaining cash and bank balance invoicing for product sold formulating regarding sales tax etc
are computed.

 It is mainly concerned with gaining profits.

 It plans about tax or in other words saving cost tax is done.

 At the end of every physical verification and stock verification is conducted.

Managing
Director

V.P Marketing
Marketing Department

Brand Manager

Brand Executive

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Designers
 Objectives

 To promote the product effectively and efficiently in the market.

 To bring the revolution in the field of Movie rental services.

 To ensure better customer satisfaction after the service provided.

 To promote perfect and satisfactory entertainment.

 To provide only original or master print.

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 Functions

 They mainly focus on providing quality services within the territory of the branches (6 branches)

 They basically focus on employed people having quit good salary.

 They are getting tie up with the other companies (software companies and sangeetha stores)

 Handling agencies, online marketing, brand support.

Promotion Strategies

 Mass media campaign (They provide the advertisement through magazines news papers, web
sites).

 Promotion at the time of Festivals (Devali, Dasara, Christmas) banners, sponsoring the events.

 Giving offers to attract the customers.

 On line marketing (providing gift vouchers occasionally).

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 Managing
Director

V.P. Sales
Manager

Sales Department

Coordinat Tele
A.S.M This department
A.S.M A.S.M orof customers bysales
mainly focuses on the increase the number expanding the area of
operation.

Tele
Assistan Assistan Assistan Assistan Sales
ts ts ts ts Manage
r

Tele
Sales
KLE SOCIETY’S COLLEGE OF BUSIUNESS ADMINISTATION LINGARAJ COLLEGE
Employe
es
 Functions

 Executing the new offers launched by the company.

 Performing the various Activities:

DSA: Direct Sales Associates
DST: Direct Sales Team
FOS: Feet On Street
By these activities the customers will be attracted and the registration will be done.

KLE SOCIETY’S COLLEGE OF BUSIUNESS ADMINISTATION LINGARAJ COLLEGE

 Tele sales team will convince the people through Phones, by giving the entire information about
the rental services.

 These sales people will take the contact number the interested people by various sales activities,
and after they will be contact through phones.

 Other activities like putting stalls where the floating of the people will be more and in side the big
companies to attract the people.

Managing
Director

Supervisor

Customer Care Department

In Seventymm Service Pvt Ltd customer care department plays an important role as they create
Team Leader Team Leader Cancellation
link between company and customer’s 18-20 employees are working in this department it includes 2 shifts
8am to 5pm and 11am to 8pm.

Customer
Collection
Support
Section
Section

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Trainees Trainees
 Objectives
 To make customers satisfy with service provide by the company.

 To maintain healthy relationship between customers and Company.

 To retain customers.

 To increase number of customers

Functions
Handling calls of customers (incoming and outgoing). Provide necessary information to the
customers

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 Customer Support section
They do multiple tasks like giving information to new interested customers and retaining old
customers. This section mainly handles registration and selection movies on line.

Customer collection section

This section mainly handles information about customers validity depends on the plan the
customers have chosen and payment, Collection of dues.

Customer Charlene section

This department does the canceling of the membership if the customers are not interested to continue with
service.

Managing Director
Operation Department
Operation Manager
Executives Executives
Assistants Assistants

Assistants Assistants

Assistants Assistants

Assistants Assistants
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12 Delivery Boys 12 Delivery Boys

 Objectives

 To give satisfactory service to the customers.

 To be 100% sure with the delivery and pickup of the movies.

Functions

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  Coding all the DVDs.

 Maintaining the DVDs properly and arranging these in a ware house and checking the DVDs
weather it is in a good condition or not.

 Receive orders from the customers which movies is needed and when.

 Distributing the DVDs to the delivery boys depending upon the areas (each boy has one allotted
area).

 This department also takes care of DVDs delivered at right time.

 Receiving the pickup request and getting back DVDs through delivery boys.
Managing
 Arranging back Director
the pickup DVDs.

 V.P
This department will also take care of the feed back given by the customers.
Engineering

Q.A Testing
I.T Team Development
Team
IT Department

Team Leader
This department will perform the action that is needed for the improvement and development of the
company from the field of technology.

4 Employees

Team Leader

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6 Employees
 Functions

 Designing the web site of the company for the selecting the movies, creating the Quizzes,
Creating communities, Rating the movies, and information about the offers of the company.

 IT team will take care about the System administration in the company.

 Development of the Technology usage in the company.

 Designing the programmers to code the movies.

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 This department will also take care about all the departments for assistance in usage of
technology.

Employee Benefits

1. Dearness Allowances

It is agreed that D.A will be paid strictly as per the minimum wages.

2. Special Increment

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 For the first year of the settlement once special increment has been sanctioned to those who
have completion of certain period of time set to the different designations.

3. Educational allowances

It is agreed that existing educational existence to employees.

4. Festival Advance

It is agreed that one months basic wages and D.A of workmen be paid as a festival advance for any one
festival in an year, that employee should be completed successful one year in that company.

5. Earned leave, Sick leave and casual leave

Company has fixed

 Annual leave-15

 Sick Leaves-7

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 Casual Leave-5

6 .Personal accident Insurance

The company will arrange for the personal accident insurance for the delivery boys.

7. Uniforms

Company has Uniform facilities only to delivery boys.

8. Saving schemes

The company has a saving schemes like Provident Funds and Normal schemes.

9. Canteen

The present practice of providing Coffee, Tea and Milk to the employees.

10. Bonus

The percentage of the bonus will be declared by management according to the attendance.

11. Loans

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 It has agreed workmen adp[ending upon that their confirmed service in the company they
eligible to receive the loan.

12. Promotion Policy

The present system of a promotion is fixed according to the Experience, Performance, the skill
exhibited at the task completion.

13. Traveling Allowances

It is agreed that the company will pay the traveling allowances to the Delivery boys.

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