The Success Report

How To
Demolish The Success Barriers That Hold
You Back and Be Pulled Towards Your Goals

by Michael Ross

© 2002 by Michael Ross. All rights reserved

Reproduction without permission prohibited.

Michael Ross
PO Box 10341
Southport, Qld, 4215
AUSTRALIA

Ph: 07−5528−3499 • Int: +61−7−5528−3499

Email: miros@ozemail.com.au
 Foreword
Information is NOT all the same. There are at least four (maybe more) types of information.
And all information − whether it is delivered via text, video or audio − contains these four
types. − Including the information in this report.

The four types of information are:

1. Surface.

2. Camouflage.

3. Hidden.

4. Buried.

Surface
Surface information is what is plainly readable, visible or audible − no guess−work or
brain−work required.

In text it is what is plainly stated by the written words. Such as the statement "there are four
types of information."

In video it is the audio of what is said, the "how−to" actions shown, etc.

In audio it is what you hear.

Camouflage
Camouflage information is right in−front of you but you don't notice it.

One example are "Fonts." The Font this report is written in. If you like the look of it and
think it is friendly and easy to read, you merely have to use the same font in your work to
make it easy to read and friendly. − Same goes for the layout of the report, the line spacing,
the margins, the progression of the information, the order fulfilment process, the product
"packaging," the product delivery system, and so on and so forth.

All right in front of you, waiting for you to see it, adapt it and use it in your own business.
 Hidden
Hidden information is conclusive. That is, regular Surface information is presented and you
are left to draw your own conclusions from it − what it could mean, its possibilities − and
"discover" its value.

Often, this type of information will remain hidden until the person is ready to receive it
(mentally in tune). Only then will they be able to draw the conclusion and discover what was
there all along.

For example:

• "Joe buys 6 Blue Widgets every week."

• "The Blue Widget retail store Joe regularly buys his Blue Widgets from has closed
down."

• "ABC Inc. of 123 Any St, MyTown manufactures and sells the cheapest Blue
Widgets available and will wholesale single units."

There you have three pieces of Surface information. The Hidden information you have been
provided with is an opportunity. All you have to do is contact ABC Inc, buy some of their
Blue Widgets at wholesale and sell them to Joe who is a regular buyer of Blue Widgets.

But any one of the pieces of Surface information would have been enough for some people.

Some people, upon hearing that Joe buys 6 Blue Widgets every week, would have
immediately scoured the Yellow Pages looking for Blue Widget suppliers. Those people
didn't need the other Surface information to conclude there was an opportunity.

In this example, the opportunity was not stated − but − it was there... hidden from view to all
but those who were ready to see it.

Buried
Buried information is a combination of Surface information, Camouflage information,
Hidden information and "Factor X," and is usually not seen in any way whatsoever. You have
to dig to discover this information.

Usually, it is your subconscious mind that digs it up and presents it to you, after a while.
After you have submerged yourself in the Surface information for a period of time. − After
you have read, watched and listened to it, over and over and over again.
What happens is: The Surface, Camouflage and Hidden information gets planted into the
growth medium of your subconscious mind − your subconscious mind sees the Camouflage
and Hidden information even if your conscious mind does not. There, it gets fed by all of
your own thoughts, theories, experiences and knowledge − Factor X. It grows to maturity and
bears fruit. The fruit is what your subconscious mind then presents you with. − You often
experience this as coming up with a new twist on the information you have.

The great thing about Buried information is that it is individualised. Which is to say: The
information your subconscious mind presents you is different to the information my
subconscious mind presents me − after absorbing the same Surface, Camouflage and Hidden
information. That's because the food your information feeds on − Factor X − is related to you.

In other words, the information is You Specific and applies to your situations, circumstances,
resources and readiness−to−receive, while being based on the information you submerged
yourself in.

What This Means To You And How To Make Use Of It

Because all information contains these four different types of information − including the
information in this report − what you see is not entirely what you get. You get far more value
out of all the information you invest in than what you read, see or hear.

And just like an ice−berg, there is a lot below the Surface.

If you read, watch or listen to something just once or twice, all you will pick up is the Surface
information − most of the time. You will pick up on the Camouflage information only IF you
know what to look for AND actively look for it. And you will pick up on SOME of the
Hidden information only IF you are ready OR have experience with what the Hidden
information could mean.

Most of the time, however, all you will pick up from reading, watching or listening once or
twice, is the Surface information. − That's not necessarily a bad thing, as the Surface
information can be quite good in and of itself.

To find the Camouflage information it is best if you look only for it, and it alone. Jot down
notes about the fonts, layout, progression, structure, presentation, order processing and
delivery system, and so on and so forth. − Everything that makes the product what it is:
properties of the product, how you got it and any follow up there is.

You can try to actively find the Hidden information by asking yourself questions about what
you read, see or hear − but − you may come away empty handed if you are not ready.

Consider the Widget example from before...

"Joe buys 6 Blue Widgets every week."

What conclusions can you draw from that? What does it mean? What are the possibilities?
What can be inferred from it?

If you are ready, you will "see" the opportunity that exists. If you already have experience
you may see the opportunity − you will see it immediately if your mind is thinking along
those lines at the time and is looking to infer something.

Case in point: I recently read a newspaper article that basically said "Walmart allows RV
owners to stay overnight in its parking lot" (Surface information). The Hidden information is
an opportunity: You have a lot of people gathered in one place who have spent a lot of money
on a vehicle and who are travelling. My question to myself was "What good or service could
you offer these people to make their overnight stay more pleasant?" Some of the answers I
came up with include: a pizza delivery service, RV washing service, mobile lube service,
laundry service, shoe repair service, garment mending service, RV goods that Walmart does
not sell, gas refill service and so on.

Most of the time you have to read, watch or listen to the Surface information several
times to begin to see the Hidden information.

Buried information is not so quick in coming to the surface because your mind has to add and
subtract the different elements. And as I mentioned previously, you need to submerge
yourself in the Surface information for Buried information to come forth.

The length of time you need to submerge yourself depends on you − your circumstances,
experiences, etc. For some, the time taken is less than for others.

Example: On the 12th or 13th reading of a report I bought, I came up with a new twist that
could be applied to one of my existing businesses − unless you were already involved in my
particular type of business the new twist was useless. Note: that was the 12th or 13th read in
one week.

Did it take one week to come up with the new twist or was it the number of times I read it?

Both! That's what submerging yourself is all about.

Getting The Most Out Of The Information

To get the most benefit from the information you invest in: go over it many times (17 times is
a good number), seek out specific information, have a purpose in mind when going over the
information, submerge yourself in it, ask yourself questions about it and what it means to
you, do any exercises given, complete any worksheets provided (they are there for a reason...
to help you), and take down notes.
Also, if someone you know has invested in the same information or has access to it −
husband, wife, associate, whatever − talk about it with them.

Doing all this will get your mind in−tune with the information and you will begin to see what
is beneath the surface.

And if you are still unclear on anything after you have tried to figure it out yourself, contact
the creator of the information and ask them questions − they provided the information to help
you and will continue to do so. − This aspect alone is worth more than your investment in the
information. In fact, discovering or learning just one new thing − resource, way of looking at
something, idea or other − means your investment has been worthwhile as you are now more
knowledgeable than before.

The more you give to the information, the more the information will reveal and give up its
secrets to you and the more you will benefit.

Enjoy "The Success Report"

 Introduction − Finally, The Truth
Which of these Success Barriers do you suffer from?

• Analysis Paralysis? (continually analyzing things and not taking action)

• Procrastination? (putting things off)
• Lack of Follow Through? (beginning things and not finishing them)
• Lack of Belief?
• Fear of Success?
• Jumping ship in mid stream in pursuit of greener pastures?

I contend that: of all the items listed above, the one thing you would never admit to suffering
is 'Fear of Success', right?

If you're honest with yourself, you'll be able to admit to all of the other above items at some
point in your life.

But Fear of Success?

People don't suffer from 'Fear of Success' at all. It's an all encompassing phrase with no
actual meaning − a little like the word 'stress.' A phrase designed to make you think there is
something wrong with you in some way.

So forget about 'Fear of Success'. Okay.

Good. Now, getting back to the other items on the list. You've probably suffered them at
some point. Hey, you might even be suffering from them now.

And there's nothing wrong with that.

I've been known to drop a project half way through. And to suffer Lack of Follow Through
under certain conditions. I freely admit this. Big whoop. It happens to everyone.

Have you ever wondered why?

I'm going to commit heresy right here and now. Ready?

It has NOTHING to do with how strong your belief is!

There. I've said it.

This piffle about your needing to have strong belief is a load of malarky!
In fact, you cannot have belief without doubt − nor doubt without belief. They go together,
like Yin and Yang − side by side and each with a tiny bit of the other inside.

Unless you are a robot, the first time you do anything, you have a doubt − no matter how
strong your belief is.

Why?

It's in our nature. A survival mechanism carried over from our 'primal' days. Designed to
make us pause, to give us time to evaluate new situations to make sure we aren't putting
ourselves into danger.

Your belief, or lack of it, is NOT a barrier to your success.

What about Lack of Follow Through, dropping projects half way through, Procrastination,
Analysis Paralysis, etc.?

They are real. They have nothing to do with your belief though.

And nor do they have to do with you 'Being Ready' or having 'Written Goals' or a 'Burning
Desire.'

Written Goals are important − but − they don't guarantee anything. If they did, all you would
have to do is write your goals down.

It's true that those who have written goals have more chance of achieving them than those
without written goals − or so the 'studies' say. But if someone has not written down a goal,
how can it ever be accurately measured whether they achieved their goal or not? I can't
remember what I had for breakfast last week, let alone a non−written goal I may have had 10
or 15 years ago. How about you?

As for 'Being Ready' for success? Malarky as well!

You are ready right now! Even if you don't think you are. Like Doubt, being ready is part of
our make up. It's in all of us. We are all ready to take on and handle whatever life throws at
us at any given moment. We are constantly Thinking On Our Feet and Adjusting to
everything throughout the day. If we had to be ready for everything before we could act, we
wouldn't be able to function.

What about a 'Burning Desire' being needed for success? Malarky!

Like written goals, having a burning desire may help you − but − it is NOT necessary to your
success. If it was necessary, only people with a burning desire would succeed. And that just
ain't so. Plenty of people succeed without burning desires.
What other items are said to be elements of success − items to overcome Success Barriers?

Action. Persistence.

Here I agree. Then again, how can I not. Action and Persistence are needed to do everything,
including everyday, mundane tasks.

And if you take Persistent Action towards your goal, of course you will achieve it,
eventually. But what of Lack of Follow Through, Procrastination, etc.?

They actually have a different cause (and it's nothing to do with belief, or desire, or writing
goals). And their CURE is readily available to EVERYONE. And you don't need to go to a
personal development guru's seminar to find out either.

I mean, lets face it, if what those personal development gurus said was universally applicable,
then all those who go to their seminars would come out and achieve the success they desire.

Some people do. Most do not.

So from a scientific point of view − repeatable, duplicatable and applicable in all instances −
the gurus don't have the answer.

In fact, the only things the gurus really know how to do is apply Brain Washing Techniques
in the seminars − a group setting, mental and physical fatigue, distress (how do you feel
massaging a stranger's shoulders?), sensory bombardment (loud music, flashing lights), etc.
But hey, don't take my word for it. Do your own search for Brain Washing Techniques and
compare them with what goes on in those seminars. You will see that these seminar personal
development gurus use them on you − the audience.

You may feel "buzzed" after one of their seminars. And you may use their tape products
regularly to give yourself a boost when you need it.

But obviously, there is something missing. Otherwise, everyone who attends their seminars
or buys their products would achieve their desired success.

How about making the Decision to succeed and Committing yourself to succeed?

More malarky!

People make decisions and make commitments to themselves every year. They're called New
Year's Resolutions. And hardly anyone sticks with them.

Affirmations?
Malarky!

If affirmations worked as advertised, then all we would have to do is repeat them and our
problems would be solved. And yet, people repeat them endlessly and still do not get the
claimed results. If the desired results do come about, it is NOT because of affirmations.

So what is the answer? How does a person overcome Lack of Follow Through,
Procrastination and Analysis Paralysis? How does a person go from someone of little action
and no persistence to a Persistent Action Dynamo?

The answer is revealed in the next section, where you are going to discover the most
POWERFUL driving force there is and see examples of it being used by fledgling
entrepreneurs as well as mega−millionaires.

Open your mind to receive and be receptive to new ideas and turn the page...
 The Most Powerful Driving Force
How To Overcome Procrastination, Lack of Follow Through and Analysis Paralysis

W. Clement Stone's success formula that never fails is: Inspiration to Action + Action
Knowledge (experience gained by DOING) + Book Knowledge, applied to what you want.

Anthony Robbins' ultimate success formula is: Define what you want + take action to get
what you want + analyze the results of the action + adjust the action as necessary.

Napoleon Hill's success formula is: Know what you want + know what you will give in
return for what you want + know when you want it by + create a plan to get it and put the
plan into action + write it all out (what, when, how) + repeat written goal to yourself and
visualize its attainment.

All three of these successful men pretty well espouse the same formula

1. Know what you want

2. Figure how you're going to get it (the plan of attack)
3. Implement the plan (take action)
4. Make adjustments as needed until you achieve your goal.

It's pretty basic stuff. And yet, people have a great deal of trouble with it.

The trouble is deemed to be procrastination, lack of follow through, fear of success, lack of
motivation, lack of belief, or a myriad of other terms.

And to help you increase your motivation − or remove the lack of belief you may be
suffering − there are tools and techniques and more books and seminars and workshops you
can buy.

And yet, after all the motivational books, seminars, workshops and tapes, people still
procrastinate. They still don't go ahead and do what it is they need to do. They still do not
take the necessary action. They still give up on things.

WHY?

Two reasons:

1. They are in their comfort zone. It's easier to continue to do the same old thing because
it's familiar.

2. They are NOT OBLIGATED. The only reason for taking action is their own internal
reason. They are not obligated to anyone else. (this is the main problem)
Why do most people continue to go to a job they don't like?

You could say, it's because they need the money to pay bills and put food on the table. And
you would be partially correct.

Obviously, we all need to put food on the table. That's a given. But there are alternatives to
buying food. For instance, you could grow your own fruit and vegetables or barter for them.

No. The real, underlying reason people keep going to a job they do not like is because

They Are Obligated To!

They have made a commitment to their employer. And maybe to their home loan provider
and electricity provider and phone provider and so on.

They took on a loan knowing they were obligated to pay it back.

They use the phone knowing they are obligated to pay for the phone calls they make.

They use electricity knowing they are obligated to pay for it.

They keep going to the job they don't like because they are obligated in their personal life −
to the banks and utilities companies − and because they are obligated to perform a task for
their boss.

The obligation may or may not be in writing, but it is there.

Yet, when it comes to their own goals and dreams and projects, there is no outside obligation
that has been made.

I can begin a project and take it to a certain level and then stop and move on to something
else. And when I do, nothing happens. And nothing happens because no one else is effected. I
am under no obligation to finish what I start because no one else is effected.

Anthony Robbins talks about 'making a commitment' and 'the power of decision.' But if all
you have done is promised yourself, committed to yourself, then there is no outside reason
(obligation) to do anything.

Think of it like this:

If you are the sole owner of a carpet cleaning business and you decide you need to do some
more marketing, you have many choices − ads, letters, flyers, postcards, etc. Lets say you
decide you will design, print up and hand−deliver 1,000 flyers.
You might spend a few hours designing the flyer and not take it further. And why should
you? You are not obligated to.

But lets assume you do decide to take it further.

So you spend your $50 or $60 getting the flyers printed and then that's it. You don't actually
go out and deliver them. (At this point, you would be accused of procrastination, lack of
follow through, fear of success, etc.)

But what would happen if I paid you $100 to deliver the flyers?

If I said, "I will pay you $100 to deliver these 1,000 flyers, will you do it?" and you said
"Yes," you have obligated yourself to me for that task. You will then deliver the flyers and
then come and collect your $100.

If I paid you up−front − "Here's the $100 and the flyers" − you have obligated yourself to me
to deliver the flyers and will deliver them.

But

when it is just you... you are not obligated to do anything.

Now think of a time when you have paid someone else to do something for you − fix the TV
or washer, repair or clean your car, cut your hair, mow your lawn and so on.

What happens if the person does not perform as you had expected or as they had promised?

You get upset, even if you haven't paid them yet, don't you?

Why?

Because they have broken their promise, their obligation, to you. They have let you down.

Ever had someone get upset at you because you didn't perform your task? If you have, it's
because you broke your obligation to them.

What happens when you don't follow through and procrastinate with your own goals and
projects?

Nothing.

If you want to begin to achieve your goals faster than you have ever done before, you need to
figure out a way to obligate yourself to someone else while travelling towards your goal.
If you want to actually finish a project and get it off and running, you need to obligate
yourself to someone else in some way.

Being obligated can FORCE you out of your comfort zone and can FORCE you to take
action.

Sure there are people who get 'motivated' due to severe emotional reasons − such as proving a
point. And even with that, the point to be proven is not to themselves but to another person −
even if that other person never even realises or knows the point has been proven. It's as if
they now have an obligation to prove something to the other person.

The chances are, this is the first time you have heard about the importance of being obligated,
so let me give you some examples of obligation in action...

Robyn Benincasa is a World Champion Adventure Racer − she races in a team across
hundreds of miles of wilderness on foot, bike, inflatable raft, abseiling ropes and kayak. In an
interview she said, "If I was doing this by myself, I would think it's too hard, I can't go on.
When I see my team mates continuing, in the back of my mind, I can't quit, there's no
excuse."

Notice how it is the other people that keep her going? And yet, they are most likely thinking
the same thing as she is (I would quit if it was just me). In reality, she is obligated to keep
going because it would mean letting the team mates down. She could let herself down, as she
said, but not her team mates.

Another racer made this comment about racing, "My biggest fear is letting the others down."

John Howard is the most well known Adventure Racer on the planet and also a World
Champion many times over. And many, if not all, adventure racers, have looked up to him as
a role model and/or learnt from him. In the last 20 years of racing, he has finished every
single race he started and never lower than 4th place. In a recent race (Eco−Challenge
Borneo, 2000) he was forced to retire for the first time in his life because the skin on bottom
of his feet was literally peeling away and he could hardly stand, let alone walk. And despite
the possible irreparable damage done to his feet, all he said on the matter was: HE had let his
team down and HE had put them out of the race. Upholding his obligation to his team was
more important to him than the physical condition of his own body!

When W. Clement Stone first started selling, he was scared. But he did it anyway because he
was obligated to. The obligation drove him to continue to enter an establishment to sell to the
prospects inside, even after being physically removed.

And during his career, one of his salesmen practically gave up on life. Nothing would pull
him through until W. Clement Stone told him he had made big plans for him so he had to get
well. Now, suddenly, this man felt obligated to Stone because Stone had made big plans for
him and he couldn't let Stone down.

There's an entrepreneur who quit his job because he didn't like what he saw − people who had
been with the company for 30 and 40 years being downsized to make way for the new blood.
And he figured he would end up that way too. So he quit. And now, with no source of
income, he had to move his butt and bring in money because, he had a wife and baby to feed.
In other words, he was obligated. And in more ways than just one, as this quote of his shows,
"I HAD to get an order tonight or that was it... my wife was going to be "highly disappointed"
in me!"

And it is a pattern he follows to this day, "My business philosophy has always been... 'GET
THE ORDER FIRST! THEN WORRY ABOUT HOW TO FILL IT!'" See that? He makes
the sale first, and then, because he is obligated to provide what he has sold and has often been
paid for, he looks for a way to fulfil it.

Even if you doubt your own ability to get something done, as soon as someone else, whose
opinion matters to you, believes in you and/or relies on you, you are now obligated not to let
them down (as the example above shows). That's why having the support of someone is so
important. Not just to satisfy your ego, but to obligate you to raise yourself to their
expectations.

Do you see how POWERFUL this is?

You can visualize and believe and affirm until you are blue in the face. It still won't move
your butt into gear and keep it going until the end. For that, you need to feel obligated.

Seeing as you really can't be obligated to yourself, it means

you have to feel obligated to someone or something outside of yourself.

You can start almost anything under your own steam and keep it going for a certain amount
of time − BUT − it is being obligated that keeps you going until the end, through all the trials
and hardships. And often, once you have achieved your goal, your experience creates an
assuredness in you − where you 'just know' you can do the thing, again and again and again,
At Will.

At this point, you may then enter a cruise−control mode and simply coast along − you are
now in a new comfort zone. And then, when you try more new things, you may find yourself
experiencing the same barriers as you had before.

To overcome the new barriers, which are the same ones repeating, although on a different
level, you now know you need to be obligated to someone or something outside of
yourself.
Take Aristotle Onassis. He bought ships AFTER he had a contract to ship things − once he
had the contract he was obligated to buy the ships. And as his wealth grew, this was a
reoccuring pattern − make a deal first and then look for a way to fulfil it... to fulfil his
obligation (just like the entrepreneur in the previous example does, but on a larger scale).
Sometimes he made shipping deals when he didn't have the ships, and other times he made
deals to have ships built when he didn't have the shipping contracts to pay for the ships. In
either case, he was obligated.

Ted Nicholas did something similar. He started one business with $800 in the bank and
$96,000 in debt. He bought a building on the condition that he would improve it (paint and
decorate it) and if his business failed, the owner would get the improved building back. And
he bought equipment the same way (he would pay for it with the profits of the business and if
the business failed, he would give the equipment back). So he was now obligated to two
different people to the tune of $96,000.

Bill Myers also did something similar. He started a new Newsletter to "lock me into the path
of success" Because, "once you start a newsletter and sign up a few paying subscribers,
you're committed." He knew "the one thing that would force me to stay in business between
successful projects would be to publish a monthly newsletter. The way I figured it, once I had
taken orders for a newsletter, it wouldn't be so easy to retire." Starting a Newsletter and
taking the money from subscribers would force him to publish the newsletters because he
would be obligated to. "In my case, I needed a good reason not to retire, a reason more
important than mere money. Committing myself to doing a monthly newsletter gives me that
reason." His obligation would keep him going.

Richard Branson also used obligation. He started a publication called Student. And he started
it with a friend − he was obligated to get it going because he couldn't let his friend down.
Once advertisers had been booked and advertising money received, he was obligated to
produce the first issue. Obligation forced him to get the publication up and running.

You may be thinking, "Yeah, sure Onassis was obligated to buy the ships after he had the
contract to provide shipping, but I couldn't even get to the stage of asking for the deal."

To that, I would like you to think back to what I wrote earlier, "You can start almost
anything under your own steam and keep it going for a certain amount of time" and "At
this point you may then enter a cruise−control mode and simply coast along − you are now in
a new comfort zone."

In other words, right at this moment, you may not be able to get to the stage of asking for the
deal because it is out of your comfort zone. To break out of your comfort zone, you need to
be obligated to. Once in the new comfort zone, you can once again take things to a certain
point under your own steam, before needing to be obligated to carry yourself further.

Remember, it is part of our make up that causes us to hesitate at new experiences.

Imagine the first time Onassis ASKED for the contract before he had ships. He would have
been very nervous and would have felt obligated in some way to get over his fear and
nervousness (a little like the entrepreneur who was obligated because his wife would have
been "highly disappointed"). And once he had done it, it became part of his new assuredness
where he 'just knew' he could do it (ask) At Will − he would find it easy to ASK for things
later. And thus, he is now able to go further under his own steam than before − to go further
before using obligation to FORCE him to continue.

Look at it this way: Lets say you owe the electricity company $20 and if you don't pay it
today, they will cut off your electricity supply. Your obligation might force you out of your
comfort zone and into a real−estate agent's office and to say, "I'm Michael Ross with Mike's
car washing. We can wash your cars right now, this minute. Is this something you want?"

Normally, you would never have done it. But your obligation to pay your electricity bill has
forced you out of your comfort zone and to do something new. And now that you have done
that new thing, which you had previously dreaded, and found out it was not so bad, you
should be able to easily approach the next business under your own steam.

Now, you may still need to be obligated to approach the next business. At least for a little
while, while you get the hang of your approach and learn that nothing bad happens. But what
will happen is: going into an office and offering your service will now be a part of your new
comfort zone and you will be able to do it At Will, even when you don't feel an immediate
obligation.

So while you could only go as far as placing a car washing ad, under your own steam, when
you first started... feeling obligated forced you out of your comfort zone. And you now have
a new comfort zone level and are able go further under your own steam.

Some people are able to immediately feel at home in the comfort zone they have been forced
into. And others need to be obligated and forced out of their old comfort zone a few times,
before they can operate at the new comfort zone level without needing obligation. There is
nothing wrong with that. And it is a part of what makes us different − just like some people
learn certain new skills faster than others, yet when all is said and done the skill level attained
is the same.

To determine which kind of person you are, look at your successes and 'give ups' from the
past.

If you are able to continue with your projects until the end and do it easily, or remain at your
new comfort zone easily, then you are the type of person that immediately feels at home in
your new comfort zone.

If you have a small success (e.g. finish a project) and then struggle to have the same small
success, then you are the type of person that needs to be forced out of your comfort zone
repeatedly. And the reason you haven't met with the success you desired after your initial
small success, and the reason you may give up on similar things before having any success, is
because the obligation that forced you to succeed the first time, is not there any more. And
without that obligation forcing you out of your comfort zone and on to success, you give up
and move on to something else.

Whether you take to your new comfort zone after one exposure or need repeated exposures,
you will find it is a pattern you go through, to some degree.

That is: a person who is able to move out of their comfort zone and up to another, and who
then remains at that new comfort zone, will generally be able to do the same as they move up
through more and more different comfort zone levels. And the person who needs repeated
exposure before remaining at a new comfort zone, will generally need repeated exposures to
each new comfort zone as they move up comfort zone levels.

I say, "to some degree" and "generally" because people can change the patterns under which
they operate − and − there are many variables dependant on natural skill and ability.

For example: One person may revel in an environment that involves wheeling and dealing
and high−pressure negotiating, while another may feel right at home when doing intense
investigative research. One person may be more hands−on and inclined to 'get their hands
dirty' right alongside their employees, while another may be more inclined to play the part of
a director and orchestrate their business.

So when each person encounters the elements they have a natural flair for, they will take to it
easier and faster than a person who doesn't have such a natural flair.

Whether you have a natural flair for something or not, you will encounter moments that "test
your mettle." At those times, being obligated will pull you through.

And what of "Belief"?

I've already said it was a bunch of malarky. Now let me add a little more to my previous
comments on it...

You would not take the first step towards your goal if you did not believe you could
achieve it − regardless of how much doubt you have and regardless of what the 'gurus' tell
you about belief and needing to have it all the way through until the end.

Obligation is a Far More Powerful Driving Force Than Belief!

And once obligation has pulled you through to where you want to go, you gain assuredness
and 'just knowing' − where "belief" doesn't even enter into it.
When you boil an egg or toast some bread, you don't experience moments of belief to help
you do it. You 'just know' how to do it and how to get the results you want and so you DO it.

As I said earlier, once obligation has moved you into a new comfort zone, you are able to
operate within that comfort zone At Will even when not obligated to. Obligation FORCED
you, and your ability was PROVEN to you, and now you are assured within yourself − no
doubt, no belief, 'just knowing.'

And let me also remind you, if "belief" was all it was 'cracked up to be' and 'talked up to be'
by the gurus, then why aren't more people successful? With all the tools available to help you
believe − books, workshops, seminars, audio tapes, subliminal messages, affirmations, etc. −
more people should be achieving their goals. And they aren't.

That's because their problem is NOT with belief. It's with being obligated.

People, those who have achieved success, will talk about belief and determination and so on.
And the public laps it up and the gurus repeat it. And yet, upon closer inspection, you will
find, their success is really due to some form of obligation.

The fact they don't mention it is a clear indication they aren't even aware of it. All they know
is, they do things that work out right and attribute it to belief. And when you look closer, you
will notice that the things they do, place them into positions of obligation.

Others will say you need passion to achieve your goals. Yet there are plenty of people who
are passionate and who do not achieve their goals. That's because, their passion has no power.
No driving force. Your passion gets power and driving force from obligation. It is not until
you feel it is your duty, your responsibility, your OBLIGATION, that you will act.

The POWER of OBLIGATION is what forces you to

take PERSISTENT ACTION until your goal is achieved!

To see how POWERFUL obligation is, think of times in your own life when you did things
you did not want to do...

Getting up early and rushing around to go to work in a job you don't like, is one example.
Think of other times though. For instance: going to a party or gathering or function you didn't
want to go to.

Ever done that? Of course, you have. It effects everyone. Why even billionaire Donald
Trump went to things he didn't want to go to because he felt obligated to because of his then
wife, Ivana.

He also feels obligated in other areas too. Sure, he could retire if he wanted to, but he doesn't.
Partly because he loves the game he's playing, at the level he plays it at − he can operate at
ease in his comfort zone without obligation. But the thing that keeps him doing just that bit
extra is his obligation to his staff − who all depend on him for their livelihood.

If the POWER of obligation can force you to do things you don't want to do, imagine how far
it can take you in the directions you do want to go.

I've trained people in tasks they couldn't do. And often, throughout the whole training
program, they were telling me they couldn't do it. "I can't do it" they would say. Their
feelings of obligation to me for my time and effort forced them to at least try. In every case,
they ended up doing what they said they could not do. And after they had, I would say, "So,
you couldn't do it, hey?" And they would smile.

This shows the POWER of obligation. It forced them to achieve something they didn't
believe they could. (so much for needing belief, as the gurus say, right?)

As you can see, the POWER of OBLIGATION is TREMENDOUS. It drives men on to

walk through tiger−leech infested forests in 100% humidity while their flesh peels away from
their feet, it forces people to do things they do not want to do, to learn things they did not
believe they could learn, to continue on where once they would have given up and to take
PERSISTENT ACTION and ACHIEVE their GOALS.

And the reason you may have never heard of the Power of Obligation before is because it is
hard to see.

Remember, once obligation has moved you into a new comfort zone, you are able to operate
within that comfort zone At Will even when not obligated to.

So what happens is: a person moves into a new comfort zone due to obligation. Once there,
they do things without needing obligation because they 'just know' how. By doing those
things over and over again, they build upon their successes. Once successful, you may hear
about them. So you look at what they do. And what they do seems easy and they do it with
ease and, apparently, without faltering. But what you don't see is the obligation that got them
to that comfort zone in the first place. It may have made only one, brief appearance and was
gone. But it was there nonetheless.

There is a well known entrepreneur who has published several newsletters. He seems to be
able to put one out At Will. What everyone does not see is that his very first newsletter was
due to obligation. After being obligated to start and publish his first newsletter, he was in a
new comfort zone where he 'just knew' how to do it and no longer needed obligation to get
started. Of course, he can now start one without obligation, and then his obligation to his
subscribers keeps him going. His name is Bill Myers and I mentioned him earlier.

With obligation being so POWERFUL, you may be wondering if there is any place for
writing down goals and repeating affirmations.
Sure there is a place for them. Write down your goals. I never said not to. Just be aware,
though, that your success does not depend on your goals being written down. You may
achieve you goals sooner with them written down than if you don't write them down, if for no
other reason than it keeps "where you want to go" at the front of your mind. But, Obligation
is your Power Supply to overcoming any Barrier that may hold you back.

The same with affirmations. Use them, if you feel you must. It can't hurt. But using them will
not guarantee your success. (why not use affirmations to increase your sense of obligation)

Affirmation Side Note:

When a person uses the phrase "I can't" and they are not obligated to do
otherwise, their brain more−readily accepts it as a re−inforcing element of
truth because they have never done the thing before (no−one ever says "I
can't" once they know how, do they?). When you say "I am..." or "I can do..."
and you haven't ever done what you are trying to tell your brain, your brain
puts up a barrier to block the false statement. You then try to beat your brain
into accepting the statement by constantly repeating it, over and over and over
again.

For greater effect, use the term "You..." instead of "I..." So instead of saying to
yourself, "I can do it" say, "You can do it!"

Imagine you are in an Olympic−size swimming pool, are swimming towards

the wall, have hardly any energy left and your loved ones are standing at the
wall trying to urge you on. What do they say? They say, "Come on, YOU can
do it."

A coach for a team may 'motivate' the players by telling them "YOU can beat
these guys. You are better than they are. You can run circles around them."

In either case, you find the strength to continue because you are now obligated
to not let the other people down − and − your brain more−readily accepts
someone else's opinion.

When you use "You..." in your own self−talk, it by−passes your brain's "false
statement block" because it is like someone else's flattering opinion. (When
other people told you you couldn't do things throughout your life they said,
"You can't..." or "You will never..." and their statements may have created
"limits" in your mind. Using "You..." in your own positive self−talk has the
same power as those negative statements from others in the past − your brain
accepts it more−readily. Except this time, it is positive power.)

Try it for yourself right now. Stand up and in the most excited and positive
 way say, "I can..." (fill in the "..." with anything of your choosing that you
have not done yet). Note how you feel. Now replace the "I" with "You" and
repeat the same affirmation in the most excited and positive way you can.
Note how you feel and note the difference.

You will find, that when you use "You" instead of "I," you actually feel more
energized and motivated by the affirmation. You may even, without thinking
about it, move your body and arms around as you say it.

And now we come to the point you may be wondering about the most...

How can I put obligation to work in my life and use it to help me achieve my goals?

The short answer is: I cannot answer that question, specifically, for you. Only YOU know
what does and does not make you feel obligated. Things I feel obligated to do may have no
effect on you whatsoever and vice versa.

The long answer is: Re−read this report again. And once you have finished, read it again.
And then again, and again, and again. At least 17 times. Take a leaf out of the religious
scholars' book when they say to 'study the Bible/Talmud/Koran regularly.' Do the same with
this report because it will allow the concepts to sink in more fully and allow you to see things
you may not have seen before.

And while you are re−reading, look more closely at the examples. Each example contains a
way someone else has used obligation. A way you may also be able to put to work for you.

You could run an ad offering something and then use the power of obligation to fulfil your
offer, or to create the product, or to obtain the product, or to even write any follow up
marketing materials.

You could join forces with someone and do something together. Let your obligation to the
other person pull you out of your comfort zone in to a new comfort zone. And once in your
new comfort zone you will be able to operate without obligation − and thus without your
'partner' − IF you want. And you will also be able to do the same thing again − start a new,
similar venture or do something similar or whatever − without obligation because now you
'just know.'

Think of times in your past when you have broken out of your comfort zone and
demolished the Success Barriers to achieve something new. Analyze the event to find and
identify the particular type of obligation that pulled you through. Then see if there is a way
to apply that same obligation to your current goals.

If you have young children, what obligations do you have to them? And what obligations do
you have to your husband/wife?
Pay attention to the successful people you know or have heard of and see if you can spot
obligation at work in their life.

A helpful exercise...

Sit down with a pen and paper and write down the different ways YOU can be obligated.
Take as long as you like. There is no rush and this is not a test. You are merely trying to find
out which types of obligation work for you.

You can start with WHO you can be obligated to...

• Utilities companies
• Financial institutions
• Religious organization
• Clubs − sporting, hobby, other
• Employer
• Partner − business partner(s) and not love partner
• Team mates
• Investors
• Customers
• Loved ones − husband, wife, child, parent, grandparent, etc.
• Friends

Now write down a list of your current projects/goals and ask, "WHO am I obligated to?"
about each project/goal. Next to each project/goal, write down the name of the person you are
obligated to. Maybe something like this, "I am obligated to NAME." (If you have each
project/goal written on its own index card, then write down "I am obligated to NAME" on the
top of each card.)

If you have a project/goal where you are not obligated to anyone, you need to find someone
you can be obligated to, so obligation will help pull you through and keep you going through
any obstacles that pop up.

For example: If your goal is to lose a few pounds and get fitter, ask yourself, "WHO am I
obligated to?" If it is only yourself, you will find it difficult to keep going (remember, you
can start and keep it going yourself, for a certain amount of time, but it is difficult to keep
going on your own). You need the POWER of obligation. And that could simply be a matter
of finding a jogging partner, or someone to go to the gym with at a specific time, or whatever.
So long as you are obligated in some way so that if you stopped, someone would be let down
who you don't want to let down.

The idea is to be obligated to SOMEONE for each project/goal you have. Because, when
you are not obligated to someone, you will find hardly any ACTION being taken towards the
accomplishment of your project/goal (verify this for yourself by comparing how much Action
you take on the projects/goals where you are obligated, to how much Action you take on the
projects/goals where you are not obligated).

And finally...

Throughout this report, you discovered that pausing before doing anything new is a natural
part of our make up and is a carry over from our 'primal' days as a defense mechanism against
harm. This defense mechanism exhibits itself in the form of Procrastination, Analysis
Paralysis and Lack of Follow Through and is a natural thing.

You discovered that a lot of the commonly held theories about belief, goals, affirmations,
burning desires and other elements deemed as necessary for success are not needed as
claimed. And that you are, in fact, ready right now, cannot have belief without doubt, would
not even begin to start something unless you believed you could do it, and affirmations have
more power when the word "YOU" is used instead of "I."

And most importantly of all, you discovered that the most powerful force available to you
to help you achieve your goals is OBLIGATION. It forces you to break through anything
that holds you back, to leave your comfort zone and enter new comfort zones and demolishes
the Success Barriers that may have prevented you from succeeding in the past. And that once
in your new comfort zone, you are able to operate At Will without the need of obligation.

You saw how successful people use obligation and how they often use it repeatedly to help
them achieve their successes.

And you were given some ideas on where to look to help you apply the principles of
obligation, as well as a "pen and paper exercise" you can use to help you to put obligation to
work for you.

I leave you, for now, to go through the "pen and paper exercise" and to apply the POWER
of OBLIGATION in your life to demolish your Success Barriers and achieve your goals.

OBLIGATE YOURSELF AND SUCCEED!

Thank You for taking the time to go over this report. If you have any questions about
anything you've seen here, or you are a little unsure about How to add obligation to your
projects/goals, please drop me a line at miros@ozemail.com.au and I'll help where I can. −
This help is yours free because you invested in this report.

− Michael Ross